High-Ticket Coaching

How To Create A World-Class Coaching Program

I have something special for you this week…

If you’re already a coach, expert, or trainer selling transformation through your courses and programs…

Or you’re just getting started in this business or plan to in future, read this email very carefully.

Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.

I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.

How To Create A World-class Course Outline

Let’s look at my High Ticket Closing™  Certification and reverse engineer its contents and structure.

When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.

Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.

This brings me to my first major point.

Change their identity, and you win the game.

Because, once they have an identity change, they can’t help but get better results.

Wouldn’t you agree?

And one of the best ways of doing this is through coaching.

We’ll speak more about identity a little later.

Why Your Program Must Include a Coaching Element

The first C of a world-class program is Coaching.

I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…

But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.

I believe the success rate would have been far higher if we’d made coaches available.

But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.

The Ingredients of a World Class Coaching Program  

As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.

You should always be adding to your program and revamping things where they can be improved.

When creating your program you must brainstorm everything you think they’ll need to succeed.

Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.  

Why Mindset is So Important

“Skillset without mindset results in upset” – Dan Lok

You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.

And as the Curriculum is the second C…

If you want your coaching program or training to be world-class don’t focus on the “how to”.


Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.

All the “how to” in the world won’t if they don’t first have the right mindset and right identity.

This is one of the determining factors in what makes a program world-class.

For your clients to have an identity change, they must first think differently…

And mindset is something you’re unlikely to get in most lower ticket courses…

But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.

Because without it, their chances of success are practically zero.

This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.

How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty

When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.

After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.

No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…

But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.

Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.

Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.

Module 3: How To Close Anyone, Anywhere, Any Time

Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”

Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full

Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection

Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

The Final Ingredient That Makes For A World-class Program

So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?

Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient. 

I’m talking about Community.

As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.

Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.

Setting up a group is one thing, but keeping your members engaged is another thing altogether.

In our group, we posted regularly and ensured we were active and supportive within the group.

We also asked all mentees to post an intro video and talk about what they wanted out of the program.

Did everyone do it?

Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.

If you’d like to know how to create a highly engaged Facebook group, click here to watch this video by Sunny Lenarduzzi >>

In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.

Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.

Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.

In Closing…

For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.

If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.

I’ve included it as a $1,000 bonus along with $4,995 worth of other bonuses for people who sign up to Kajabi with my affiliate link >>

I hope you’ve enjoyed this week’s newsletter.

As always…

Go high ticket,

Dan Lok

P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.

It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.

The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.

Click here for the full story >>

Engaging Students with Kajabi Assessments and Quizzes

Hello, fellow course creator!

Today, I’ll walk you through a step-by-step process to leverage Kajabi’s assessment and quiz features, creating an interactive and enriching learning experience for your students. 

Engaging quizzes and assessments can boost student participation, improve knowledge retention, and ultimately lead to a more successful course.

Let’s get started!

Step 1: Plan Your Quiz Questions

Begin by carefully planning your quiz questions. Consider the key concepts and learning objectives you want to assess.

Organize the questions into relevant sections to ensure a logical flow throughout the quiz.

Step 2: Choose Question Types

Kajabi offers a variety of question types, such as multiple-choice, true/false, and open-ended.

Select question types that align with your course content and learning goals. 

Mixing different question formats keeps the quizzes dynamic and interesting.

Kajabi provides four distinct question types, each with its own set of advantages and considerations:

Multiple Choice:


  • Efficiency: Crafting multiple choice questions is efficient and time-saving, ideal for evaluating a wide range of content.
  • Objective Scoring: Scoring is straightforward as there’s a single correct answer, reducing grading subjectivity.
  • Immediate Feedback: Students receive instant feedback on their performance.


  • Limited Critical Thinking: Multiple choice questions may not encourage deep critical thinking or reflection.
  • Guessing: Students can sometimes guess the correct answer, potentially inflating scores.



  • Diverse Answers: Checkboxes allow for multiple correct options, accommodating nuanced responses.
  • Effective for Concepts: Ideal for assessing understanding of concepts with multiple facets.
  • Flexible Scoring: Instructors can assign partial credit for partially correct answers.


  • Complexity: Crafting effective checkboxes questions can be more time-consuming.
  • Ambiguity: It may be challenging to determine the extent of partial credit for complex questions.

Short Answer:


  • Open-Ended Reflection: Short answer questions encourage students to provide detailed, open-ended responses, promoting critical thinking.
  • Versatility: Suitable for various subjects, from essays to mathematical problem-solving.


  • Subjectivity: Grading short answers can be subjective and time-intensive, as it involves assessing the depth and quality of responses.
  • Varied Lengths: Responses can vary in length, making grading consistency a challenge.

File Upload:


  • Multimedia Integration: File uploads enable students to submit diverse forms of work, such as essays, images, or multimedia projects.
  • Authentic Assessment: Ideal for evaluating real-world skills like graphic design, coding, or video production.


  • File Size Limitations: Uploading large files can pose technical challenges.
  • Storage and Accessibility: Storing and accessing numerous files may require additional resources and organization.

Ultimately, the choice of question type depends on the specific learning objectives, subject matter, and desired level of assessment detail within your course.

Step 3: Access Kajabi’s User-Friendly Interface

Log in to your Kajabi account and navigate to the desired course.

Click on the “Assessments” or “Quizzes” tab to access Kajabi’s user-friendly interface for creating assessments.

Step 4: Create the Quiz

Build your quiz by adding the questions and answer choices. You can provide explanations or additional information to provide context or reinforce learning points. 

Ensure that the questions are clear and concise, avoiding any potential confusion.

Step 5: Set Grading Options

Decide on the grading system for your quiz. You may choose to assign points to each question, offer partial credit for partially correct answers, or use a simple pass/fail system. 

Adjust the grading options to align with your course objectives.

Automatically Graded:


Not Automatically Graded:


Step 6: Configure Timing and Completion

If applicable, set a time limit for completing the quiz.

Consider the complexity of the questions and the time required for thoughtful responses. 

Additionally, decide whether students can retake the quiz or if they have one attempt only.

Step 7: Add Gamification Elements

Enhance the learning experience with gamification elements. Incorporate point systems, badges, or progress bars to reward students for their achievements. 

Gamification fosters a sense of accomplishment and encourages students to excel.

  • Unlock Achievements with Badges and Points: Develop a rewarding system where students earn badges and points as they progress through the course. Craft quizzes, assignments, or interactive activities within Kajabi, and utilize its Community product or compatible themes to seamlessly assign points and badges based on key milestones and student actions. These actions can trigger automated responses, enhancing the learning experience.
  • Compete and Climb the Leaderboards: Motivate your students by setting up leaderboards that showcase their rankings compared to peers. Kajabi’s Community product can automatically update these leaderboards as students make progress, adding a competitive edge to your courses.
  • Interactive Learning Elements: Elevate engagement by integrating interactive elements like videos, quizzes, and games. While Kajabi currently doesn’t support interactive videos, you can embed them from external applications. Check out our comprehensive guide on embedding interactive assets into your Kajabi courses for step-by-step instructions.
  • Track Progress Effectively: Kajabi offers standard progress tracking, allowing students to monitor their course journey. Ensure your students are well-informed about how to access and interpret their progress details.
  • Challenge Your Students: Foster active learning through challenges that unlock new content or levels. Design quizzes, assignments, or interactive tasks that students must complete to access further course material. Kajabi’s Community product is a valuable asset for creating and managing these challenges.
  • Reward Excellence: Recognize student achievements with rewards such as badges, points, or certificates. Implement a system that automatically grants rewards upon course completion. While Kajabi can trigger basic certificates through Zapier, our preferred method involves Jotform integration. Embed Jotform forms into your courses to personalize certificates, issue them securely, and ensure one-time use, guarding against unauthorized duplication.
  • Encourage Peer Interaction: Facilitate peer-to-peer interactions within your course by incorporating forums, chat rooms, or interactive elements. This not only enhances the learning experience but also encourages collaboration among students.

Step 8: Provide Instant Feedback

Enable the option for instant feedback after completing the quiz.

Students will appreciate receiving immediate insights into their performance. 

Utilize feedback as an opportunity to encourage improvement and celebrate correct answers.

Kajabi testimonial

Step 9: Review and Revise

Before publishing the quiz, review it thoroughly to ensure accuracy and relevance.

Make any necessary revisions to fine-tune the questions and overall quiz experience.

How to view Assessment results:

Step 10: Monitor Performance

Once your quiz is live, keep a close eye on student performance and engagement.

Utilize Kajabi’s analytics to track quiz results and identify areas where students may need additional support.

By following these ten steps, you’ll be well-equipped to harness the power of Kajabi’s assessment and quiz features, providing your students with an interactive, rewarding, and impactful learning journey.

And don’t forget to take advantage of these fantastic offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Maximizing Course Engagement with Kajabi Drip Content

Welcome to a game-changing strategy that will not only enhance your students’ learning experience but also keep them coming back for more: Kajabi Drip Content.

In this extensive guide, we’re going to dive deep into the world of drip content. You won’t just learn about its benefits; you’ll master the art of leveraging it effectively to captivate your audience and skyrocket your course’s success.

Drip content isn’t just about releasing your course materials over time; it’s about creating an engaging and structured learning journey. It’s about building anticipation, motivation, and a strong connection with your students, so they remain committed to your course.

Why Drip Content? The Benefits You Need to Know

Before we embark on the practical steps, let’s take a moment to understand why Kajabi Drip Content is a game-changer:

  1. Enhanced Student Engagement: Drip content provides a structured learning experience. It prevents students from feeling overwhelmed and allows them to focus on one topic at a time. This not only leads to better comprehension but also significantly improves retention rates.
  2. Higher Course Completion Rates: One of the most significant challenges in online education is ensuring that students complete the course. Drip content is your solution. By carefully pacing your content delivery, you’re more likely to see higher completion rates among your students. Drip feeding content prevents learners from skipping ahead, missing crucial information, and dropping out prematurely.
  3. Consistent Learning: Regularly scheduled content keeps students on track with their learning journey. With consistent updates, they remain motivated and eager to explore each new module. This continuity ensures that your course remains top-of-mind, preventing students from losing interest or getting distracted by other commitments.

The Practical Steps: How to Implement Kajabi Drip Content

Now that you understand the incredible benefits, it’s time to get into the nitty-gritty of scheduling your Kajabi Drip Content. Here’s a step-by-step guide to help you implement this strategy effectively:

Step 1: Structure Your Course

Begin by organizing your course materials into logical segments, such as modules, chapters, or weeks. Consider the flow of learning and how each section builds upon the previous one. This step is crucial for creating a seamless learning journey.

Step 2: Set Drip Dates

Determine the intervals at which you want to release each segment of content. Kajabi gives you complete control over the release date and time for individual lessons or entire modules. Take the time to plan this carefully, as it directly impacts the student experience.

Step 3: Maintain Student Interest

Creating engaging email notifications is key to keeping your students excited about your course. When new content is available, craft attention-grabbing subject lines to entice them to dive into the latest materials. Remember, the more engaged they are, the more likely they are to complete your course and become loyal customers.

how to retain customers-1

Step 4: Monitor and Adapt

The world of online education is dynamic. It’s essential to keep a close eye on student engagement metrics and feedback. Use this valuable data to adjust your drip schedule or improve your course content based on their preferences. Your students’ feedback is your compass for continuous improvement.

For step-by-step setup of Kajabi drip content click here to read Kajabi’s very simple article that provides this information.

Best Practices for Drip Content Success

To make the most out of your drip content strategy, consider these best practices:

  • Balance the Pace: Find the sweet spot for content release intervals. It’s a delicate balance, not too fast to overwhelm your students, but not too slow to lose their interest. Experiment and find what works best for your specific audience.
  • Provide Value: Every piece of content you release should deliver actionable insights. Students should eagerly anticipate what they’re about to learn and trust that it will add value to their lives.
  • Create a Cohesive Journey: Craft a seamless learning journey throughout your entire course. The content should flow naturally from one module to the next, building on previous knowledge and experiences. This cohesiveness creates a more enjoyable and effective learning experience.

In conclusion, Kajabi Drip Content is a potent tool for maximizing course engagement. By implementing this strategy effectively, you’ll not only improve student engagement and completion rates but also foster a community of eager learners who can’t wait to see what you’ll teach them next.

So, are you ready to embark on your journey to create a captivating online course?

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.


Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

Clients Get The Better Of You?

No matter how you look at it, your clients either make your business a pleasant dream, or chilling nightmare…

We’ve all had clients from hell…

But what I’m talking about is not making things harder than they have to be, even if you have great clients.

So, in this week’s newsletter, you’ll discover 5 ways you can improve how to deal with your clients to improve both your and their satisfaction.

Why You Should STOP Solving Your Clients Problems

“What Dan, I shouldn’t solve my clients problems?”


Here’s what I mean.

If you’re a consultant, then solving your clients’ problems is part of your job, but if you’re a coach…

Your job is to give them what they need and provide guidance and support so THEY can solve their own problems.

The reason for this is twofold.

If you solve every little  issue they have:

  • You’ll be overworked and underpaid…
  • They’ll ALWAYS be dependent on you, and NEVER grow…

Neither of those outcomes is favorable for either of you.

So, by all means be there for them, give them everything they need to succeed, but NEVER enable them to remain helpless.

Why You Must Track Your Clients’ Progress

Tracking your clients’ progress is essential if you want to keep your clients long term.

But as your client base expands it can get difficult to manage.

You’ll want to create a Google doc or spreadsheet with a tab for each client.

On each tab you’ll have where they were before starting with you…

And you can monitor their progress each week or month that passes based on specific metrics.

You can spend a little time each week filling in the sheet for all clients, or hire a virtual assistant if you’re too busy…

And this gives you a solid idea of where each client is and what they need to reach their goals and continue progressing.

How To Manage Your Clients WITHOUT Overwhelm

Do you ever feel like you’re being led by your clients or they have a little more control than you like?

I see this far too often in coaching/client relationships.

The key to managing your clients is training them so they know where the lines that must not be crossed are.

You want to be there for your clients, but you other life and business priorities too.

Unless there’s an emergency, they can’t just call you whenever they want.

If you’d like to know how I manage my clients, then click here to watch this short but insightful video >>

Remember, you’re the leader in this relationship.

You set the ground rules with compassion of course, because you’re often their only line of support on this journey.

How To Have Tough Client Conversations Without Losing Your Cool

Being a leader has many difficult moments…

And having tough conversations is definitely one of them.

In my opinion B.S. has no place in a coaching and consulting, or training relationship.

Your ability to do your job well relies heavily on your ability to tell your clients what they NEED to hear, not what they want to hear.

Things may get awkward.

Your clients may not like it, but it’s essential to both your current and future success.

So how do you have those tough conversations with your clients?

Good question.

In this video, Mel Robbins outlines the 4 things to do that make having difficult conversations easier >>

In short they are:

  1. Acknowledge responsibility
  2. Define the outcome
  3. Listen & validate
  4. Restate the outcome

But I suggest you watch the 4 minute video to gain full insight into how to have difficult conversations.

How To Ensure Your Clients Don’t Quit Early

There’s nothing worse than putting so much time and effort into your business, programme, and clients, only to have them pull out before the programme ends.

Your lifetime customer value is very important, so if you run a 12, 24, or 36+ month program…

Your success hinges on your clients not quitting early.

There could be many reasons why they may want to leave.

Four of the biggest reasons are:

  • They don’t feel like they can keep up so they have to quit
  • They’re unhappy with the experience so they fire you
  • They found a service they feel is better so they exchange/fire you
  • They’re experiencing time, financial problems, or personal problems

The question is, what can you do to ensure they don’t quit?

As always, effective communication is KEY, which is where your new tough conversation skills become vital.

I shot you a quick video on how to have a high client retention rate >>

How To Understand Client Lifetime Value

The lifetime value of each of your clients is one of the most important Key Performance Indicators (KPIs) in your business.

Here’s how you calculate it.

Say you have 10 clients and you have been working with you for a total of 32 years.

Your average client relationship then lasts for 3.2 years.

Let’s say your profit for each client on your $5K program is $3.5K.

This means your Customer Lifetime Value is $11.2K which is $3.5K profit x 3.2 years.

When you know this number you know how much you could spend to acquire each customer and still remain profitable.

This also highlights how important client retention is, because the lower your LTV, the less you can spend to acquire customers and the less profitable your business.

In Closing…

Your business is a never ending puzzle with pieces that can go almost anywhere.

I hope this newsletter has helped clear up some of the ways you can keep your clients and yourself happy and your business more profitable.

Until next time… Go High Ticket,

Dan Lok

P.S. – The countdown till our next S.M.A.R.T. Challenge™ is well underway.

If you weren’t aware, the S.M.A.R.T. Challenge™ is our 3 day business immersive where you’ll discover the exact strategies and secrets we used to generate over $100 million in our coaching/consulting business in just a few years.

You could say, I’m handing you my business playbook on a silver platter.

We go LIVE on July 26th, and our recent challenge surpassed all expectations.

This is truly an event you won’t want to miss if you’re serious and committed to the success of your business.

You can get the full scoop and save your seat here >>

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.


Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok