We’ve all heard the phrases “the customer is always right” and “it all starts with your customer”…
But is that really true?
My friend and CEO of 1-800-GOT-JUNK? Brian Scudamore disagrees.
He believes that no company grows sustainably without first taking care of its people.
When you take care of your people, they’ll take care of your customers, and your customers take care of your brand, reputation, revenue, and profits.
So, in this week’s newsletter, you’ll discover how to hire the right people and create a happy work environment, and a winning culture so your employees are taken care of.
This will in turn bring you higher profits and a much healthier business in more ways than one.
Before we get started, you may like to check out this snippet of an interview I did with Brian at the Dragon Summit™ last year…
Why Happy Employees Make All The Difference
The results are in, and studies show that happy employees mean lower employee turnover and higher revenues for the company they work for.
Here’s the thing, it’s a myth that more money is what makes an employee happy.
Sure, everyone wants more money, but if an employee’s job lacks responsibility and trust…
Or they feel like they’re being treated unfairly, or they feel like the things they say are overlooked or seen as unimportant, then this affects their job happiness.
How To Hire The Right People
Depending on the size of your business, hiring the wrong people can and will cost you hundreds of thousands or even millions of dollars over time.
Likewise, hiring the right people will save and make you millions of dollars.
My hiring strategies are quite unconventional.
Most people hire based on someone’s resume, whereas I’ve not read many resumes at all.
In fact, all my team members were hired based on their attitude, and we trained them on the job.
Many of them started in one position, but ended up in a completely different position, as I like to promote from within.
How To Build a Winning Team
An average leader only takes the relationship with employees 1 or 2 layers deep.
As a result, the employees won’t stay loyal to them.
So, if you want to be the kind of person your employees will stay loyal to and do anything for, you must connect with them on the deepest level possible.
Now, depending on the size of your business this could be challenging, but still doable.
The method he shares is simple, yet effective, so set aside some time to implement this, and you’ll reap the rewards for years to come.
How To Create a Winning Culture
You may have heard the saying “no one man is more important than the mission”.
As the CEO of your company, you’ll have to make many tough decisions.
Some of which may be to fire people who don’t fit the culture even if they’re phenomenal at their job.
So how do you create a winning culture?
You first need to identify what your company’s core values are.
At Team Dan Lok, our core values are:
- Extreme Ownership
- High Performance
- Constant Improvement
You’ll notice ‘Harmony’ is one of our core values, and that fits in with my previous statement of firing people who don’t fit, even if they exhibit ‘High Performance’.
So what would you like your company’s core values to be?
You could model some of ours and add a few of your own.
But you must first get clear on these, so you know if your employees are a culture fit or not.
How to Be a Better Manager
People ask me all the time, “Dan, how can I best manage my team?”
I used to be a micromanager, and what I realized is, not only does micromanaging waste everyone’s time…
But, I discovered people can’t be managed.
It’s much better for you to create a system for your employees, and your employees will manage themselves.
This makes your job as a leader much easier because your job is to coach and guide your team to success.
Not only are systems important for your employees, but they are essential if you want to scale.
Because you can’t scale if more of your time is being taken up every time you hit a new revenue level.
How to Become a Better Leader
Leadership is a learnable skill, and there are many ways you could become a better leader.
First, you must know what you need to work on…
And this could be challenging, but whenever a problem arises with an employee, think about how your leadership has played a part in that problem.
Then brainstorm ways this problem could have been avoided if different actions were taken.
To summarize this newsletter, if you take care of your employees, they will take care of your customers/clients.
It’s really that simple, but there’s a lot that goes into it, as you’ve just seen.
Until next time, go high ticket,
P.S. – As I mentioned earlier, systems are vital to your business.
As luck would have it, we’re running our next S.M.A.R.T. Challenge™ on April 19-21.
This is my 3-day business immersive where you’ll gain the secrets and strategies I and my clients use to SCALE, SYSTEMIZE, and SUSTAIN our businesses through any economic climate.
I’ve used these exact strategies to generate over $100 million in my coaching/consulting business, and now I’m handing them to you on a silver platter.