Have you ever thought to yourself…
“If only I could duplicate myself, my business would run smoother and more profitably”?
If so, you’re not alone.
Trying to be everywhere in your business is a challenge every coach, consultant, or expert faces throughout their career.
And whether you’re at the stage where you can hire a Chief of Staff, or a Chief Operating Officer or not…
There are things you can do to effectively “duplicate” yourself in your business to leverage your time better.
How To Leverage Your Time If You’re a Solopreneur
If you’re the only person in your business, you’ll feel run off your feet at the best of times.
And if that’s you, then it’s absolutely VITAL you create systems and ways to streamline your operations.
I’m talking about templated emails, simple spreadsheets to record your sales and expenses each month, and other systems that make your business run smoother.
If you find you’re sending out the same emails often, create a template you can copy and paste so you only have to change minor details.
Sit down for a small amount of time each week to record any sales and expenses that came in in the last 7 days.
By the end of the month, your records will be top notch and it may only take 10-20 minutes.
Every time you notice “time vampires” sucking your time out of your day, that’s an area you could potentially systemize.
Be sure to document the process, so when you do hire an employee, they can pick up the task with minimal supervision in the beginning and ultimately zero supervision.
You can also find software online that saves you time, depending on the task.
An obvious example is social media post-scheduling.
How To Leverage Your Knowledge As an Expert
EVERY coach, consultant, or expert should leverage their knowledge online.
I’m talking about books and e-books, podcasts, online courses, lead magnets, webinars, etc.
You likely know this already, but what I’ve learned over the years is, we don’t always do what we know.
And to know and to not do, is to not know.
So, if there are any areas you could improve upon in your business when it comes to leveraging your knowledge…
Think of this newsletter as a kick in the butt to make it happen.
How To Ensure Your Material Reaches a Wider Audience
Speaking of leveraging your knowledge, this next strategy will work best for coaches and experts.
It has to do with creating certification programs that teach others your methods for getting clients amazing results.
You can effectively duplicate yourself with every new person you bring under your umbrella.
You sell the program and potentially get a cut of each client they coach, depending on how you set it up.
This allows you to spread your message faster, and also brings you multiple income streams in addition to your client work.
We have many certification programs in our business, most notably the High Ticket Coach™ Certification.
The potential here is limitless.
How To Leverage Your Time With Group Coaching
I wrote an entire newsletter about group coaching and why I believe it’s the holy grail to not only scale your business but also leverage your time.
Look out for it in your inbox if you’d like to review it, the subject line was “Why group coaching eats 1-on-1 for breakfast…”
You can save so much time and make far more money with group coaching it’s not even funny.
How To Double The Size Of Your Business
I mentioned the job title Chief of Staff earlier in the newsletter.
A Chief of Staff is someone who thinks like you and can do things like attend meetings on your behalf, make key decisions, as well as carry out certain tasks you would normally do.
Hiring one is one of the quickest ways to duplicate yourself in your business, and has the potential to help you double the size of your company…
But like you, they can only do so much.
Eventually, your business will grow to the point you need another Chief of Staff because you can’t scale an employee.
At this stage, instead, what you want to do is hire a Chief Operating Officer.
A COO designs and implements systems and processes so a competent person can carry out key tasks overseen by the COO.
(Side note: I’m likely to do an entire newsletter on hiring key employees such as a COO in the future, so keep your eye out for that one.)
Of course, if you want to hire anyone in your company, you must stop micromanaging, if that is something you do.
I used to do this a lot, and I think it’s something almost every business owner does at first until they realize it’s stopping them from doing their job and their business from reaching its full potential.
How to Stop Micromanaging
The counter-intuitive thing about micromanaging is that it does the exact opposite of what we intend.
We think it will make things run smoother, and more effectively, and that tasks will be done to a higher standard…
But all it does is waste your and your employee’s time.
Not to mention it’s frustrating for all involved.
So there you have it…
No matter the size of your business, there are always ways you can leverage your time, to save you trouble, and make your business more efficient and profitable.
Whether it be creating digital versions, your own systems, using software, passing on your expertise to others, or hiring key employees.
I hope you enjoyed this week’s edition of High Ticket Weekly, until next time…
Go High Ticket,
P.S. – If you want to know how I weathered the storm of the last 3 years of what’s been the toughest period in economic history…
So you can build a robust business that withstands the test of time.