High-Ticket Coaching

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.

I HAD TO MAKE SOMETHING WORK…

Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

Clients Get The Better Of You?

No matter how you look at it, your clients either make your business a pleasant dream, or chilling nightmare…

We’ve all had clients from hell…

But what I’m talking about is not making things harder than they have to be, even if you have great clients.

So, in this week’s newsletter, you’ll discover 5 ways you can improve how to deal with your clients to improve both your and their satisfaction.

Why You Should STOP Solving Your Clients Problems

“What Dan, I shouldn’t solve my clients problems?”

“Exactly”…

Here’s what I mean.

If you’re a consultant, then solving your clients’ problems is part of your job, but if you’re a coach…

Your job is to give them what they need and provide guidance and support so THEY can solve their own problems.

The reason for this is twofold.

If you solve every little  issue they have:

  • You’ll be overworked and underpaid…
  • They’ll ALWAYS be dependent on you, and NEVER grow…

Neither of those outcomes is favorable for either of you.

So, by all means be there for them, give them everything they need to succeed, but NEVER enable them to remain helpless.

Why You Must Track Your Clients’ Progress

Tracking your clients’ progress is essential if you want to keep your clients long term.

But as your client base expands it can get difficult to manage.

You’ll want to create a Google doc or spreadsheet with a tab for each client.

On each tab you’ll have where they were before starting with you…

And you can monitor their progress each week or month that passes based on specific metrics.

You can spend a little time each week filling in the sheet for all clients, or hire a virtual assistant if you’re too busy…

And this gives you a solid idea of where each client is and what they need to reach their goals and continue progressing.

How To Manage Your Clients WITHOUT Overwhelm

Do you ever feel like you’re being led by your clients or they have a little more control than you like?

I see this far too often in coaching/client relationships.

The key to managing your clients is training them so they know where the lines that must not be crossed are.

You want to be there for your clients, but you other life and business priorities too.

Unless there’s an emergency, they can’t just call you whenever they want.

If you’d like to know how I manage my clients, then click here to watch this short but insightful video >>

Remember, you’re the leader in this relationship.

You set the ground rules with compassion of course, because you’re often their only line of support on this journey.

How To Have Tough Client Conversations Without Losing Your Cool

Being a leader has many difficult moments…

And having tough conversations is definitely one of them.

In my opinion B.S. has no place in a coaching and consulting, or training relationship.

Your ability to do your job well relies heavily on your ability to tell your clients what they NEED to hear, not what they want to hear.

Things may get awkward.

Your clients may not like it, but it’s essential to both your current and future success.

So how do you have those tough conversations with your clients?

Good question.

In this video, Mel Robbins outlines the 4 things to do that make having difficult conversations easier >>

In short they are:

  1. Acknowledge responsibility
  2. Define the outcome
  3. Listen & validate
  4. Restate the outcome

But I suggest you watch the 4 minute video to gain full insight into how to have difficult conversations.

How To Ensure Your Clients Don’t Quit Early

There’s nothing worse than putting so much time and effort into your business, programme, and clients, only to have them pull out before the programme ends.

Your lifetime customer value is very important, so if you run a 12, 24, or 36+ month program…

Your success hinges on your clients not quitting early.

There could be many reasons why they may want to leave.

Four of the biggest reasons are:

  • They don’t feel like they can keep up so they have to quit
  • They’re unhappy with the experience so they fire you
  • They found a service they feel is better so they exchange/fire you
  • They’re experiencing time, financial problems, or personal problems

The question is, what can you do to ensure they don’t quit?

As always, effective communication is KEY, which is where your new tough conversation skills become vital.

I shot you a quick video on how to have a high client retention rate >>

How To Understand Client Lifetime Value

The lifetime value of each of your clients is one of the most important Key Performance Indicators (KPIs) in your business.

Here’s how you calculate it.

Say you have 10 clients and you have been working with you for a total of 32 years.

Your average client relationship then lasts for 3.2 years.

Let’s say your profit for each client on your $5K program is $3.5K.

This means your Customer Lifetime Value is $11.2K which is $3.5K profit x 3.2 years.

When you know this number you know how much you could spend to acquire each customer and still remain profitable.

This also highlights how important client retention is, because the lower your LTV, the less you can spend to acquire customers and the less profitable your business.

In Closing…

Your business is a never ending puzzle with pieces that can go almost anywhere.

I hope this newsletter has helped clear up some of the ways you can keep your clients and yourself happy and your business more profitable.

Until next time… Go High Ticket,

Dan Lok

P.S. – The countdown till our next S.M.A.R.T. Challenge™ is well underway.

If you weren’t aware, the S.M.A.R.T. Challenge™ is our 3 day business immersive where you’ll discover the exact strategies and secrets we used to generate over $100 million in our coaching/consulting business in just a few years.

You could say, I’m handing you my business playbook on a silver platter.

We go LIVE on July 26th, and our recent challenge surpassed all expectations.

This is truly an event you won’t want to miss if you’re serious and committed to the success of your business.

You can get the full scoop and save your seat here >>

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Face These 5 Common Biz Struggles?

At any time as a coach, consultant, expert, or trainer you face multiple BIG challenges in your business…

As I searched the internet for a topic for this week’s newsletter, I stumbled across an article that outlined 100 common challenges faced by coaches and consultants.

So, I thought I’d take 5 challenges and help you overcome them, whether you’re facing them now or will in future.

The end result of course is you solving the BIGGEST problem most coaches and consultants face, which is…

They struggle to find and close new clients.

FAIR WARNING: I’m only scratching the surface here, as there were 100 to begin with and I’m sure there are many more than that.

If you can work through these, over time, your business will be unrecognizable from where it is today, and you’ll generate more revenue, and improve your business and life overall.

Let’s go.

Why Coaches Or Consultants Can’t Articulate Their Value

Have you ever felt unaware of how amazing you are and the value you give?

If so, you’re not alone.

Because you’ve worked so hard to attain your skills, and they come as second nature to you now…

It’s easy to think that everyone can do what you do, but they can’t.

And if you’re unaware of how amazing you are, you’ll find it difficult to articulate your value.

QUICK TIP: Write down all the things you can do related to your business and the results your clients get.

This will help you get crystal clear on the value you give so you can see how impactful your work truly is.

This helps you get clear on…

Your Core Offer

Creating an irresistible/no-brainer offer is vital to the success of your business.

You want an offer people feel stupid saying “no” to.

There are 7 traits of an irresistible offer, and they are…

  1. It must be easy to understand…
  2. It’s highly desirable…
  3. It has high perceived value
  4. It’s easy to get…
  5. It must be believable and credible…
  6. It must have low or no risk…
  7. There must be a reason to buy NOW…

If you’d like clarity on each of these traits, I cover them all in detail here >>

Once you have an irresistible offer, it helps you…

Differentiate Yourself From Other Coaches And Consultants

Have you ever been in a sales interaction where the salesperson tried to tell you why their product was BETTER than their competitors?

If you’re constantly trying to justify your value, you’re in a losing battle.

Sure you want your product/service to be better, but you also want it to be DIFFERENT.

And guess what…

Once you’ve created an irresistible offer, your offer will not only be better than your competitors but it will be VERY different too.

There are many ways you can differentiate yourself from your competition, and it all starts with studying them.

You want to know them better than they know themselves.

In this video I cover 3 ways to beat your competition, one of which I’ve just mentioned >>.

Another two ways you can differentiate yourself is with your story.

Your story is unique to you, and no other company, coach, or consultant can replicate it.

I wrote about this in a previous newsletter, but sharing your story is a VERY powerful tactic in business.

Having a unique selling proposition (USP) is also KEY to differentiating yourself from your competitors.

Your USP could be as simple as getting to work with you versus working with a big company who hires a college graduate to serve their clients.

Finding your USP will require some brainstorming, but once you find it your business becomes more robust and unique.

Why You NEVER Want To Trade Time For Money

Even if you raise your prices often, scaling your business is impossible if you trade time for money.

It blows my mind how many coaches and consultants I see who can’t escape the time for money trap.

But when you’ve nailed your irresistible offer and its delivery, you’ll no longer trade time for money and you can take your business to brand new heights.

That’s why I’ve set my hourly rate so high.

Because if I limit the number of people who can make that investment, it protects my time.

And I suggest you do the same.

You don’t need to charge what I charge, but you should make sure only the most serious and committed clients get your time.

This brings me to the next problem I see often, which is…

Having No Systems In Place

You may have heard me say this before…

But systems are VITAL to scaling your business, and escaping the time for money trap.

I always say, “You don’t manage people, you create systems that manage people.”

Once you have the right systems and processes in place your employees can follow…

There’s no uncertainty in your business…

They free up time…

And things run more smoothly, and most importantly…

Your employees can do a great job and feel good about coming to work.

The good thing is you don’t have to wait until your business reaches a certain size before you create systems.

You can create systems now that will serve you for years to come.

If you’d like to know how I created some of the systems in my businesses, then you’ll love this video >>

In Closing…

I’ve said it before and I’ll say it again…

Fix these issues and your business will be like night and day from where it is now…

You’ll have more free time, better clients, and more money, and who doesn’t want all those things?

Till next time, go high ticket,

Dan Lok

P.S. – In July, we’re running our next S.M.A.R.T. Challenge™, and guess what we’ll be covering over 3 transformative days?

Over 3 powerful days you’ll get the exact business blueprint I’ve used to generate over $100 million in just a few years in my coaching/consulting business.

I’ll show you how to install the right SYSTEMS into your business, so you can SCALE and SUSTAIN your growth, even during tough periods of economic uncertainty, and more.

This is an event not to miss if you want to take your business to new heights but don’t know how.

Click here for the full scoop and secure your seat for what will be an EPIC 3 days together >>

Customer Support and Communication on Kajabi

Well done, you have made it this far! Today, we’re delving into the crucial world of customer support and communication on Kajabi. 

As successful entrepreneurs, we understand that keeping our students happy is the key to long-term success. 

So, let’s explore the best practices for setting up top-notch support systems, responding to inquiries promptly, and establishing effective communication channels to engage with our valued students.

The Importance of Excellent Customer Support

Delivering exceptional customer support is not just a checkbox; it’s the heart of our course business. When our students feel supported and heard, they’re more likely to thrive in our courses and recommend us to others. 

Make sure to prioritize their needs and concerns, and let’s get started on building those strong connections.

Setting Up Support Systems

On Kajabi, setting up support systems is a breeze..

Utilize the Help Center feature to create a knowledge base where students can find answers to common questions. Provide detailed documentation and tutorials for seamless self-help. 

Additionally, make sure to offer contact options like email or a ticket system for personalized support.

Responding Promptly

Time is precious, and prompt responses matter. Aim to answer student inquiries as quickly as possible. Even if you don’t have an immediate solution, acknowledge their message and let them know you’re working on it. 

Your attentiveness will earn you trust and respect.

Utilizing Kajabi Support Resources

Kajabi has your back when it comes to support. They offer 24/7 support through chat and email to assist with any technical or platform-related issues. 

Don’t hesitate to leverage their resources and take advantage of the extensive support they provide.

Communication Channels for Updates and Engagement

Keeping your students informed and engaged is a game-changer. 

Use Kajabi’s communication tools, like email campaigns and announcements, to provide updates on course content, events, and special offers. Regular engagement builds a sense of community and excitement around your courses.

Creating a Community Forum

Fostering a sense of community among your students is invaluable. Consider setting up a private community forum on Kajabi where students can interact, share insights, and support each other on their learning journey. 

A thriving community leads to higher engagement and satisfaction.

Conclusion

Congratulations! You’ve now unlocked the secrets to providing top-notch customer support and establishing effective communication on Kajabi. By setting up support systems, responding promptly, and engaging with your students, you’re taking your course business to the next level. Remember, happy students lead to thriving businesses.

►► Ready to elevate your course business and take customer support to new heights? Join my FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

►► And grab a FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

Let’s create an exceptional learning experience together!

To your unstoppable success,

Dan Lok

Kajabi Checkout Pages: Optimizing for Conversions

Hello, fellow course creator! Welcome to our journey through Kajabi, where today, we’re diving into a crucial element of the course enrollment process – checkout pages.

These pages hold the key to turning interested visitors into eager students, and I’m here to guide you through the process of crafting highly effective checkout pages on Kajabi.

Step 1: Understanding the Importance of Checkout Pages

Checkout pages are the final frontier where potential students make the decision to invest in your course. 

This pivotal moment can make or break your conversions. A poorly designed checkout page can lead to cart abandonment, while a well-optimized one can boost your sales significantly.

Step 2: Crafting High-Converting Checkout Pages

With Kajabi’s user-friendly interface, creating high-converting checkout pages is a breeze. Here’s how you can do it:

  • Simplified Checkout Process: Keep the checkout process simple and user-friendly. Avoid overwhelming visitors with unnecessary form fields and steps.
  • Clear Call-to-Action: Ensure your “Buy Now” or “Enroll Now” button stands out prominently on the page, urging visitors to take action.
  • Mobile Responsiveness: Optimize your checkout pages for mobile devices to cater to a wider audience.
  • Urgency and Scarcity: Create a sense of urgency and scarcity with limited-time offers or availability to encourage immediate action.
  • Trust Elements: Instill confidence in potential students by displaying trust elements such as secure payment icons, money-back guarantees, and testimonials.

Step 3: Reducing Cart Abandonment

Cart abandonment is a common hurdle in the online course industry, but it can be minimized with a few strategic tactics:

  • Transparent Pricing: Display clear and upfront pricing, including any additional fees, to avoid surprises during checkout.
  • Offer Payment Options: Provide multiple payment options to cater to different preferences and increase the chances of successful transactions.
  • Exit-Intent Popups: Implement exit-intent popups that offer discounts or additional incentives to win back potential abandoners.

Step 4: Analyzing Checkout Page Performance

As you optimize your checkout pages, keep a close eye on performance metrics:

  • Conversion Rates: Monitor conversion rates to gauge the effectiveness of your checkout pages and make data-driven improvements.
  • Abandonment Rate: Track cart abandonment rates and identify potential pain points in the checkout process.

Step 5: Continuous Optimization

Optimization is an ongoing process. Continuously test different elements on your checkout pages to find the winning combination that maximizes conversions.

Remember, the checkout page is the gateway to transforming prospects into paying students, so invest time and effort in creating a seamless and persuasive experience.

>> Don’t forget to leverage your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/

>> Additionally, my FREE masterclass on how to get paid for what you know awaits you at https://www.getpaidmasterclass.com, offering invaluable insights to help skyrocket your course creation success.

On Day 15, we’ll explore the art of promoting your course through various marketing channels to reach a wider audience. Until then, optimize those checkout pages and watch your conversions soar!

To your unstoppable success,

Dan Lok