Customer Success

Is Kajabi Worth It? Pros and Cons for Your Course Business

Welcome back to our exciting journey through the world of Kajabi. 

Today, we’re going to dive deeper into the question that’s on everyone’s mind: Is Kajabi worth it for your course business? 

As always, I’m here to give you the real talk and provide you with all the information you need to make an informed decision. 

So, let’s get started!

Pros of Using Kajabi:

  • All-in-One Platform: Kajabi is like the Swiss Army knife of course creation platforms. It offers an impressive array of tools and features, all integrated into one cohesive platform. From website hosting to content creation, marketing automation, and payment processing – Kajabi has it all. Having everything centralized saves you time and energy, allowing you to focus on what truly matters – creating exceptional content and growing your business.
  • User-Friendly Interface: As entrepreneurs, time is our most precious resource. Kajabi understands this and has designed its platform with a user-friendly interface. You don’t need to be a tech whiz or a design guru to use Kajabi effectively. With its intuitive drag-and-drop editor and straightforward navigation, building stunning websites and crafting engaging course content becomes an enjoyable experience.
  • Professional Templates: We all know that first impressions are crucial. Kajabi comes to the rescue with its collection of professionally designed templates. These templates are not just aesthetically pleasing; they are also optimized for conversions. You can customize them to match your brand’s look and feel, leaving a lasting impression on your audience.

kajabi testimonial 3

Cons to Consider:

  • Pricing: Let’s face it – quality often comes with a price tag. While Kajabi’s features are undoubtedly valuable, some might find the pricing a bit on the higher side, especially for those just starting their course business. However, it’s crucial to remember that investing in the right tools can lead to higher revenue and a more seamless operation in the long run. 
  • Plus, don’t forget that we have partnered with Kajabi to offer you a generous FREE trial, giving you the opportunity to explore its features and see how it can transform your course business without any upfront commitment.
  • Limited Customization: While Kajabi’s templates are fantastic, some course creators might feel limited in their ability to fully customize their websites. If you have a specific vision in mind that requires extensive customization, it’s worth considering whether Kajabi can fulfill those needs.
  • Exploring Alternatives: In the vast ocean of course creation platforms, Kajabi is just one of the fish. Don’t hesitate to explore other platforms to see if they offer unique features that align better with your specific business goals and budget. Comparing options will help you make an informed decision.

Is Kajabi Right for Your Course Business?

The answer to this question is not one-size-fits-all. The suitability of Kajabi for your course business depends on your individual needs and goals. 

If you value convenience, professionalism, and ease of use, Kajabi could be an excellent match for you. Its user-friendly interface and professional templates can save you time and elevate your online presence.

On the other hand, if budget is a significant concern or if you require extensive customization options, it’s essential to evaluate other alternatives before making a final decision.

Kajabi testimonial

Remember, the right platform will empower you to share your knowledge with the world and build a thriving course business. Take your time to consider what aligns best with your vision, and you’ll be well on your way to making the right choice.

I hope this expanded breakdown helps you in your decision-making process. Join me tomorrow for Day 3, where we’ll explore the secrets of crafting compelling course content that keeps your students coming back for more!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: ◄◄

To your unstoppable success,

Dan Lok

What is Kajabi? Platform Overview and Features

Today, I want to share with you a game-changing platform that has revolutionized the way I deliver my online courses and skyrocketed my business success. If you’re an expert, coach, or business owner looking to make a massive impact with your knowledge, then get ready to explore the incredible world of Kajabi!

Over the years, I’ve come across countless platforms claiming to be the ultimate solution for course creators, but nothing compares to the seamless experience and exceptional features that Kajabi offers. From course creation to marketing, this all-in-one platform has truly transformed the way I do business.

Why Kajabi, you ask?

Let me tell you, when I first stumbled upon Kajabi, I was blown away by its capabilities. Not only does it provide a user-friendly interface for creating and delivering content, but it also empowers me to connect deeply with my audience. Here are just a few reasons why Kajabi has become my go-to platform:

  • All-in-One Powerhouse: Kajabi brings together everything you need to create, market, and sell your online courses in one place. No more juggling between different tools or struggling with complicated integrations. With Kajabi, I effortlessly manage everything from course hosting to email marketing campaigns, saving precious time and effort.
  • Course Creation Made Easy: As a content creator, my focus is on delivering high-quality material to my students. Kajabi’s intuitive course creation tools allow me to upload videos, audios, PDFs, and other content with ease. Plus, I can structure the courses just the way I envision, ensuring a seamless learning experience for my students.
  • Customizable Website Templates: Your brand matters, and Kajabi understands that. With a range of stunning website templates, I was able to create a professional and branded course site that resonates with my audience. It’s not just about content; it’s about creating a memorable online presence.
  • Unparalleled Marketing Arsenal: Kajabi equips me with powerful marketing features that have transformed my business. From email campaigns to sales funnels, I can effortlessly nurture leads and convert them into loyal students. It’s like having a team of marketers working behind the scenes!

Kajabi testimonial

Now, you might be wondering, “Is Kajabi really worth the investment?”

I get it; choosing the right platform is crucial for your business. But let me assure you, the value Kajabi brings to the table far outweighs the investment. Think about it; with Kajabi by your side, you’ll be able to focus on what truly matters – creating amazing content and impacting lives – while leaving the technical hassles to the platform.

Action time!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: ◄◄

In conclusion, Kajabi has been a game-changer for my online course business. Its user-friendly interface, powerful features, and ability to handle everything in one place have allowed me to scale my impact and income beyond my wildest dreams. So, if you’re serious about unleashing your full potential and creating a thriving online course business, Kajabi is your secret weapon.

Let’s take the leap together and unlock a world of possibilities with Kajabi!

To your unstoppable success,

Dan Lok 

Discover 5 Proven Strategies to Find High-Ticket Clients and Grow Your Business

Finding high ticket clients is one of the biggest problems coaches, consultants, and high ticket experts share.

I remember when I first started my one-man copywriting agency.

I scoured The Yellow Pages (yes, it was a long time ago) looking for clients.

I’d cold call business, and tell them their ads sucked, and asked if they wanted me to write them a new one.

And guess what?

It was time for a terrible client-getting strategy…

Not to mention, time-consuming, frustrating, and demoralizing.

So in this week’s newsletter, I’m going to share with you 5 ways you can find high ticket clients.


Good, let’s go!

FAIR WARNING: As you’re probably aware, 1 is the scariest number in business.

You never want to rely on ONE method only.

As a business owner, you must have multiple clients getting strategies working for you, for a continual flow of clients.


If you live in a well populated city, attending business events, or conferences and events in your niche.

You’ll meet a lot of like-minded people, you’ll get to learn from people further ahead than you, and you may even get to showcase your expertise.

But, there a few potential problems with this method:

You may face tough competition from other coaches and consultants in attendance.

Attending events often can become costly and time-consuming, when you could invest that time building your online presence (more on this later).

You don’t have complete control over the environment, you have limited access to every attendee, and it can be difficult building relationships over a short period of time.


This is a very effective way of expanding your client base.

You do this by collaborating with other businesses who serve the same people as you, but don’t solve the same problems.

This way you can both refer clients to each other and tap into each other’s networks.


This is another great way of finding clients that boosts your bottomline.

Most business owners rely solely on referrals, and while that can work for some.

For me, referrals are like the icing on the cake.

But they are so important, I created an entire playlist you can check out here >>

Getting referrals is as simple as asking, but like everything, there’s a right way and wrong way.

So if you want my best tips, you’re welcome to sift through the playlist and for my best referral strategies…

Or you can get them all in my training Referral Secrets if you want something well-structured and concise >>

Speaking at Events

These could be events you guest speak at, or events you run.

I love running live events, and if you have the speaking skills, events can be a very simple way to enroll new clients >>

Even if your speaking skills aren’t quite there yet, if you don’t speak at events or run your own, you’ll never improve.

As you know, when you speak at events, you’re seen as an authority, which is great for positioning and conversions.

Selling from the stage is outside the scope of this newsletter, but I plan to write a newsletter about that in the near future.

There is an art to running events, and in this video, I cover how I run my events plus one HUGE mistake most people make which kills their success >>

Digital Marketing

Digital marketing is a broad term that encompasses paid ads on multiple platforms, free resources such as Instagram, TikTok, YouTube, and Facebook, etc, and email marketing.

Naturally, Digital Marketing is one of my favorite ways to attract and enroll high ticket clients.

You see me everywhere online, but what may surprise you, is you can still achieve great results without a huge social media presence.

Two reasons I love digital marketing is because you can specifically target your ideal client, which you can’t do in the offline world…

And due to the sheer number of people online, you can scale your marketing and business rapidly if things are done right.

If you want to know how to get attention from social media and avoid costly mistakes, then watch this video >>

Final words

Of course, all these client getting methods rely on the fact that you have strong systems in place to help you scale and sustain your growth.

If you feel the systems in your business need improvement or are non-existent, then I recommend getting to work to create the systems you need.

Doing this yourself will likely take your countless hours of research and implementation…

So, if you’d like my help and guidance, then I invite you to attend the first S.M.A.R.T. Challenge™ of 2023.

Over 3 impactful days, you’ll get my best tips and strategies to SCALE, SYSTEMIZE, and SUSTAIN your business.

These are the exact strategies I’ve used to not just survive, but thrive during the tough periods of economic uncertainty we’ve had over the last 3 years.

And I dare say, you’ll kick yourself if you miss out, as we only run this event a few times each year.

So click here for the full scoop while it’s fresh on your mind >>

See you there,

Dan Lok

P.S. – Each S.M.A.R.T. Challenge™ is better, more valuable, and more impactful than the previous one, as we’re always improving.

So, if you want 2023 to be your best year yet, then click here to secure your seat to what will be a truly transformative 3 days together >>

Secret Currency Pays You Over And Over?

You may have heard the line “attention is the new currency”

Well, it’s very true.

You can’t expect anyone to pay you if they don’t first pay you attention.

And with so many coaches, consultants, and experts out there, you must have a way of winning attention, and converting that attention into sales.

So in this week’s newsletter, you’ll discover.

How to start and build a thriving community that supports each other and takes action on your offers.

When we ran our High Ticket Closer Certification™ as a business opportunity, we built an amazing community in our private Facebook group.

People loved being there, and although the intention of the group was more for student development than to make sales, the members were engaged and very supportive of each other.

We kicked anyone out who we deemed “bad apples” who didn’t follow our guidelines, but I digress.

Let’s start with…

5 Benefits Of Building A Thriving Community

This list is not exhaustive, but if you can build a thriving community, you’re automatically more in touch with your members.

You’ll gain valuable feedback to help make the community the best it can be.

You can create a safe place for your prospects to share their learnings and takeaways, where they feel understood and can relate to one another.

You can build amazing relationships with your prospects, which in turn creates high levels of loyalty and retention when they finally become clients.

The Difference Between an Audience and A Community

There are pros and cons of each of the above, and here are some of them.

With an audience your pros are your ability to reach more people.

People can share your content… and you can connect with people on platforms that they’re familiar with.

Some cons include, you could fall victim to algorithm changes, you’re competing for your audiences’ attention, and you have no control over the platform.

If you say something the platform doesn’t like, you could be removed forever.

With a community, you have people’s full attention, you can create a private space for your members free from ridicule from non-members, and you have a higher level of control of the platform.

Some cons may include, it’s more difficult to be discovered, your content is only sharable amongst your members, and your members may not spend much time on the platform, which can make things difficult for them.

Overall however, your community should be more about the people than the platform.

The Most Two Important Questions You Must Know The Answer To

Whether your community is free or paid, you must be able to answer these questions.

Why would anyone want to join your community, and why would they stay?

Your goal for your community should be to give immense value no one else in your niche is offering.

You’re creating a community people would pay to be a member of, even if it’s free.

Help them solve problems… level up in their life… share their wins, and many other things.

But don’t give them access to your best stuff.

If you help them level up, eventually they’ll run into more problems, and to solve those problems, they’ll need to invest in themselves at a higher level.

And who do you think they’ll want to help them? You, or someone they’re not familiar with?

The answer is obvious.

What Platforms Are Best For Your Community?

You wouldn’t be running this type of community, but gamers would prefer platforms like Twitch or Discord, because that’s where they spend most of their time.

You want the platform you choose to be as easy to access as possible for your community members.

Some popular choices are Facebook, Discord, Telegram, Slack, plus a host of others.

Initially we used Facebook for our S.M.A.R.T. Challenges, business events, and Dan on Demand etc…

But in recent years we’ve switched to Telegram.


Because the reach in Facebook groups isn’t what it used to be…

And most people use Telegram on their phone, which means they’re far more likely to see the messages and interact with the group.

So, do some research on the platform you think would be best for your members.

How To Grow Your Community

There are many ways to grow your community.

You can promote on your social platforms or podcasts to your current audience.

To ensure you get the best prospects inside your group, you may want them to hit certain criteria before they’re approved to enter, because you don’t want a community of tyre kickers.

You can set up paid ads to reach a wider audience, and you can also set up chatbots on your IG or FB pages to funnel people into your group.

There are many other ways to promote it, but these are just a few examples.

How to Never Run Out Of Content To Post

As you’re building a community around your products and services, you should already have a solid idea about who your ideal prospect is.

With that in mind, you want to think of as many things as possible that are important to them.

What are their goals and aspirations?

What are the common roadblocks, obstacles, and problems they’d like to avoid?

Then you want to brainstorm how your products and services help them either reach their goals or avoid common roadblocks.

Then you can pick one and create content around it and relate it back to your products and services every now and then so when they’re ready to achieve more, they know where to go.

You want a high value to pitch ratio, so 1 pitch for every 4 value posts is a good place to start.

That’s not to say your pitch posts won’t contain any value at all, you can mix the two together.

In closing…

Building a community is a great way of setting yourself aside from your competition and building trust, which translates into greater impact and of course more sales.

Until next time, go high ticket,

Dan Lok

P.S. – If you haven’t heard, our next S.M.A.R.T. Challenge™ starts soon.

You’re seriously running out of time if you want the business secrets and strategies responsible for over $100 million sales in just a few years.

So click here to secure your spot… >>

And I’ll show you how to apply these secrets to your business so you can SCALE, SYSTEMIZE, and SUSTAIN your business for years to come.

How High-Ticket Retention Invigorates Your Business

The Ritz Carlton is famous for its incredible service. From high thread count sheets to high-end amenities, their brand stands for high-end luxury. What really makes it stand out, however, is the staff’s attention to detail. They go above and beyond to make sure their guests have a great experience, resulting in high-ticket retention.

Why does a customer choose to stay in a high-end hotel and not just any ol’ place? The answer, from a business standpoint, is value. By providing an exceptional level of service and value, high-ticket retention practices can keep your customers coming back time and time again.

So how do you go about implementing high-ticket retention practices?

Focus on Building Value

Customers who return again and again to their favorite luxury brands know one thing: these brands provide quality and value. There is a significant difference between a Prada purse and a high-end knockoff.

The same is true for high-ticket services and products. Customers must feel that they are getting a high-level product or service to keep them coming back. Having a quality guarantee in place can go a long way towards instilling customer loyalty and confidence.

Invest in Highly Knowledgeable and Conscientious Staff

The quality of your staff’s service will directly impact the level of high-ticket retention you can achieve. Investing in high-level customer service training and hiring high quality, knowledgeable staff is key to providing high-ticket retention services.

Your staff should be well informed on the products and services you offer, as well as your company’s values and mission. They should also be prepared to go above and beyond for customers to ensure their satisfaction.

Retention is all about creating meaningful relationships with high-value customers and providing them with the best possible service. A high-ticket customer should feel special and valued by your staff. Take the time to get to know your customers, understand their needs and preferences, and provide them with personalized service. Creating lasting relationships will ensure high-ticket retention and foster customer loyalty.

Create an Atmosphere of Provision

What is the first thing the staff does when you walk into a high-end store? They give you a bottle of water. This is the perfect example of the principle of reciprocity. When we are given something, even a small gesture such as a bottle of water, it creates an atmosphere of provision. This atmosphere signals to your customer that you are invested in them, which will encourage high-ticket retention. Some other ways to build rapport and create a high-end atmosphere of provision include providing high-level customer service, complimentary snacks or beverages, free Wi-Fi, and high-end amenities.

Final Thoughts

High-ticket retention is a powerful way for businesses to keep high-value customers coming back again and again.  When done correctly, it can help you boost revenue and keep customers loyal for the long term. By investing in high-quality staff, creating an atmosphere of provision, and offering high-level customer service and value, businesses can ensure high-ticket retention and an increased bottom line. With the right high-ticket retention strategy, you can invigorate your business and take it to new heights.

For more information on how to implement high-customer retention strategies, take a look at the High Ticket Mastery™ event so you can learn the top principles for providing your customers with the best quality service.

3 Ways To Expand Your Business Without Sacrificing Margins

There is a prominent myth about business. People think businesses run on huge margins that leave the owners rolling in cash. But that isn’t the case. Margins have to be decent to account for the unforeseen costs of running a business. But they are often smaller than people think.

The hidden costs of owning and operating a business would astound the public. And when it comes to expanding your business, it can be impossible to sacrifice those margins. But you can expand your business without sacrificing your profit margins.

There are a few key things you can do that will need your time but not at a large monetary cost. Or you could trade one cost for another. 

These steps will allow you to expand your business while keeping your margins intact.

Ultimately, they will set you on the path to take your business to the next level. You’ve worked hard to get your business where it is. But what got you here will not take you where you want to go. 

So you need to learn how to put in place these skills. You will not only better your business but improve your presence in your industry.

The first step to this future is simple: use what you already have.

Expanding Your Business With Tools You Already Have

Why invest in something new if what you have is more than enough? This is the first step to expanding your business without sacrificing margins. You don’t have to create new long-term expenses. Instead, invest your time in evaluating what you already have.

There are two things every entrepreneur with an enterprise has: human capital and a process.

Your human capital is your team and any freelancers or agencies you use. Your process involves what you do to make your product or service happen.

If you operate any business at scale, you have these two items at some level. They helped you get your business to your current level, and they can help you go further. 

But they need to be adjusted if you are going to expand your business

expand your business through your team

Evaluating Your Human Capital

To expand your business, you need to build a powerful team. When operating a business at scale, your team will represent you to the industry. 

You will not be able to have a hand in every part of the process. So every time your team interacts with someone, that reflects on you. 

Conquering your industry requires recognizing that your role in the business has changed. Instead of handling day-to-day tasks, you need to operate at a higher level. 

You need to focus on your industry. 

This is one way to expand your business, but we’re getting ahead of ourselves.

As you are no longer part of the day-to-day operations of your business, you need a high-caliber team. You are most likely operating with a team already. So expanding your business without sacrificing your margins requires examining your team. Ask yourself:

  • What is your team structure?
  • Could they be more effective? 
  • Are they driven by your business’s culture
  • Do they represent your best interests? 
  • Are they costing you money with mistakes?

Being loyal to your team is an excellent trait, but you also need to be loyal to your business. That means acknowledging when a team member is no longer necessary. Or when they are costing you more than they contribute.

Employees are human. They make mistakes and need time to learn. But to maximize growth, reevaluating your team and its structure is important. 

Are there people on your team who have hampered your business’s growth?

Or could you encourage your team more to expand your business?

Does your team know you appreciate them through your wellness initiatives?

Is Your Team Happy?

There are several management styles. Knowing yours will help you better understand how you relate to your employees.

If you’re a very people-oriented manager, you may be in tune with your team’s happiness. But you may have difficulty restructuring your team because of your loyalty.

If you’re a more numbers-focused manager, you may not recognize if your team is happy. But you’re ready to restructure for growth.

But all the restructuring in the world won’t expand your business if your team isn’t happy.

Happy employees are more loyal with higher engagement levels. And engagement levels are very significant. A Gallup study showed businesses with engaged employees had 59% less turnover. 

Plus a 21% increase in profitability.

Wellness initiatives in businesses are not cheap. But asking your employees how they want to feel appreciated could reveal solutions. 

For instance, offer more flexible work hours. Adjusting work hours to fit employees’ lives would not impact your margins. Yet it would increase employee engagement. 

It would take time and a process to change the schedule. But there would be long-term benefits.

So investing in your human capital does not only mean restructuring your team. It also means evaluating their happiness. 

What are the little things you can do every day in your business to encourage your team’s engagement?

Do Your Employees Have Hidden Talents?

Another way to keep your employees engaged is to take advantage of their hidden talents. Allow them to express what they’re passionate about outside of their job description. Then, use those talents.

Keeping your team small and agile will help your business expand in the future. But that means everyone has to have multi-faceted jobs. While you do need to define those jobs clearly, people will still need to have roles.

So get to know your team. Find out what they are good at. 

An accountant might have a knack for photography. Or a salesperson may be a grade-A social media manager. 

And that brings us to an important question:

Are you outsourcing work that in-house employees could do more effectively?

There is a time and a place for outsourcing. Some positions need a highly-skilled person who does not need to be employed full-time. For instance, copywriting is often outsourced. 

If you are outsourcing and plan to continue doing so, ask yourself this:

Can you outsource more effectively?

Take a look at your external team. Are their services worth what you are paying? Are their offerings effective? 

This is part of examining your team as a whole. These contractors are not directly part of your team. But they are a piece of your external team, so they impact your business.

Therefore, you need to see their role in your business.

optimizing your process

Evaluating Your Process

The next step is diving into your process. You most likely have many processes. These could include marketing, production, distribution, accounts payable, and more. 

These processes all have a few things in common: they take time and they’re powered by something. Whether they are powered by humans or money, they require something to make them function.

Are you making them function?

Are you too involved in each process? Are you personally involved in processes you don’t need to be a part of?

If you truly want to expand your business, you need to delegate effectively. But you need to be sure that your process is streamlined for your team, so they are not wasting their time. Or your money.

Your processes should make use of technology and humans to the fullest extent.

Are You Up-To-Date With Technology?

We live in a world full of constantly changing technology. What was top-of-the-line tech five years ago is now deeply outdated.

When was the last time you examined your technology?

If your last evaluation of your tech was several years ago, it’s time to review your technology. This includes processes from payroll to production to lead acquisition. 

Software often makes up the foundation of these processes. Software companies will come up with updates for the software you are using. So make sure to check you are updating your software automatically.

And alternative options or solutions may have become available. So it’s important that you continually research and remain open to ideas. 

There will be switching costs. But they may be low in comparison to the switch off.

Or alternatively, you may find an all-inclusive software. If you are using a separate invoicing and bookkeeping system, you could find a service that does both. So you can consolidate your needs into one bundled solution.

Make sure to view your process with an open mind. You might also find ways to streamline by using technology less or differently. Pieces of tech you once considered critical may not be required anymore. 

But the key is approaching this evaluation with a very open mind. You need to be ready to change. This includes humans.

Are You Using Too Many Humans?

The process of evaluating your team and your process should happen at the same time. So you will know, when you go through your process, how your team will be impacted.

Because you have to ask yourself a harsh question: are you using too many humans?

Is there something you are paying for that technology could do?

If you are a people-oriented manager, this question will be really difficult to answer. And if you decide to keep people on your team that are doing jobs a computer could do, that’s up to you. But you have to recognize you could more efficiently expand your business in other ways.

One of those ways could be capitalizing on your people-oriented attitude. Not every business can say they are loyal to their employees.

But 87% of employees expect their employer to support their work-life balance. This is a large portion of the population who cares about how companies treat their employees. 

So if you are unwilling to replace humans with computers, capitalize on that market. 

Acknowledge that you may need to sacrifice some margins. It will not be as fiscally efficient to expand your business. But you do have a market that you can tap into without changing your business.

expand your business through additions

Expanding Your Business With New Additions

While you can use what you already have, you could also make additions. 

Depending on your business, this may involve new investments in people or technology. Replacing older technologies with new ones will create a short-term expense. If you replace technology, you may be able to make the process more affordable.

But the long-term ramifications will save you money.

Hiring someone to help with your evaluation could help, too. It would be an additional expense but with long-term benefits. A fresh set of eyes and open mind could help you identify areas to improve.

But there are other steps you can take to expand your business that involve you specifically.

As we mentioned, your role in your organization has to change to expand your business. If you want to take your business to the next level, you need to invest in your industry.

This is why it is so important you trust your team to delegate to them. And you trust your process to make sure your business is running according to your standards. 

Once you have those two factors in place, you will be free to explore your industry further. Take the opportunity to network with your peers and establish yourself as an authority. 

Collaboration With Peers

Networking with peers is fundamental to expanding your business. Knowing others in your industry will allow you to better understand your competitors. It will also help you capitalize on best practices in your own organization.

Can you honestly say right now that you know the standards for your industry?

The internet has made researching an industry easy. But nothing will replace gaining wisdom from those who are currently succeeding. That’s why finding the right mentor is so important. 

And networking with those in your industry around the world will help you to establish yourself as an authority. What are the benefits of being an authority with a recognizable brand? You will be top-of-mind when they need your services.

But networking with peers extends outside your industry. It includes similar industries or ones with which you work. And if you network correctly, that allows for collaboration. You could find new products or services to offer based on people you connect with.

This is why networking is so important to expand your business. Your business will be able to grow so much more when you keep an open mind to learning from others. Plus, you will give your business opportunities by being open to collaboration.

Networking takes time and social skills but virtually no large investment. It’s an excellent way to give your business opportunities without sacrificing margins.

Are You Networking Correctly?

The internet has given plenty of networking opportunities. LinkedIn is a great example.

But you need to know how to fully utilize the platform.

If you are attending an industry event, find out beforehand who is going to be at the event. Send them a connection with a note about attending the event. That way, at the event, you can re-introduce yourself but with research.

You know their job history, current responsibilities, and projects they’ve worked on. You can determine if collaboration would be a good option.

But even if you are not able to attend events in person, LinkedIn is still a good option for virtual networking. 

Don’t be afraid to connect with and message others in your industry. You can respectfully and professionally encourage them in their endeavors and introduce yourself.

Make sure to brush up on the proper way to connect with powerful people in your industry. They are busy professionals, and there is a proper way to go about it.

Even if you aren’t reaching out to others, you should post a few times a week about your own business and projects. If people know what you are doing, they can collaborate. Additionally, you should interact with peers’ posts, so they become familiar with you.

expand your business with networking

Expanding Your Business Through Networking

Ultimately, to expand your business without sacrificing your margins, you need collaboration. Collaborating has several benefits. Namely, you will establish yourself as an authority in your industry. Plus, you will learn best practices while setting industry standards.

”You have to put yourself in connection with other entrepreneurs who are seeking the same growth as you if you want to expand your business.” - Dan Lok Click To Tweet

Dan Lok’s S.M.A.R.T. Challenge is an excellent example of entrepreneurs coming together to build unbreakable and sustainable businesses and growing their networks at the same time.

The S.M.A.R.T. Challenge is only run a few times each year, and with every challenge, business owners see phenomenal results.

Being a relatively short but impactful implementation program is what sets the S.M.A.R.T. Challenge aside from other business-scaling challenges.