You may have heard the line “attention is the new currency”…
Well, it’s very true.
You can’t expect anyone to pay you if they don’t first pay you attention.
And with so many coaches, consultants, and experts out there, you must have a way of winning attention, and converting that attention into sales.
So in this week’s newsletter, you’ll discover.
How to start and build a thriving community that supports each other and takes action on your offers.
When we ran our High Ticket Closer Certification™ as a business opportunity, we built an amazing community in our private Facebook group.
People loved being there, and although the intention of the group was more for student development than to make sales, the members were engaged and very supportive of each other.
We kicked anyone out who we deemed “bad apples” who didn’t follow our guidelines, but I digress.
Let’s start with…
5 Benefits Of Building A Thriving Community
This list is not exhaustive, but if you can build a thriving community, you’re automatically more in touch with your members.
You’ll gain valuable feedback to help make the community the best it can be.
You can create a safe place for your prospects to share their learnings and takeaways, where they feel understood and can relate to one another.
You can build amazing relationships with your prospects, which in turn creates high levels of loyalty and retention when they finally become clients.
The Difference Between an Audience and A Community
There are pros and cons of each of the above, and here are some of them.
With an audience your pros are your ability to reach more people.
People can share your content… and you can connect with people on platforms that they’re familiar with.
Some cons include, you could fall victim to algorithm changes, you’re competing for your audiences’ attention, and you have no control over the platform.
If you say something the platform doesn’t like, you could be removed forever.
With a community, you have people’s full attention, you can create a private space for your members free from ridicule from non-members, and you have a higher level of control of the platform.
Some cons may include, it’s more difficult to be discovered, your content is only sharable amongst your members, and your members may not spend much time on the platform, which can make things difficult for them.
Overall however, your community should be more about the people than the platform.
The Most Two Important Questions You Must Know The Answer To
Whether your community is free or paid, you must be able to answer these questions.
Why would anyone want to join your community, and why would they stay?
Your goal for your community should be to give immense value no one else in your niche is offering.
You’re creating a community people would pay to be a member of, even if it’s free.
Help them solve problems… level up in their life… share their wins, and many other things.
But don’t give them access to your best stuff.
If you help them level up, eventually they’ll run into more problems, and to solve those problems, they’ll need to invest in themselves at a higher level.
And who do you think they’ll want to help them? You, or someone they’re not familiar with?
The answer is obvious.
What Platforms Are Best For Your Community?
You wouldn’t be running this type of community, but gamers would prefer platforms like Twitch or Discord, because that’s where they spend most of their time.
You want the platform you choose to be as easy to access as possible for your community members.
Some popular choices are Facebook, Discord, Telegram, Slack, plus a host of others.
Initially we used Facebook for our S.M.A.R.T. Challenges, business events, and Dan on Demand etc…
But in recent years we’ve switched to Telegram.
Why?
Because the reach in Facebook groups isn’t what it used to be…
And most people use Telegram on their phone, which means they’re far more likely to see the messages and interact with the group.
So, do some research on the platform you think would be best for your members.
How To Grow Your Community
There are many ways to grow your community.
You can promote on your social platforms or podcasts to your current audience.
To ensure you get the best prospects inside your group, you may want them to hit certain criteria before they’re approved to enter, because you don’t want a community of tyre kickers.
You can set up paid ads to reach a wider audience, and you can also set up chatbots on your IG or FB pages to funnel people into your group.
There are many other ways to promote it, but these are just a few examples.
How to Never Run Out Of Content To Post
As you’re building a community around your products and services, you should already have a solid idea about who your ideal prospect is.
With that in mind, you want to think of as many things as possible that are important to them.
What are their goals and aspirations?
What are the common roadblocks, obstacles, and problems they’d like to avoid?
Then you want to brainstorm how your products and services help them either reach their goals or avoid common roadblocks.
Then you can pick one and create content around it and relate it back to your products and services every now and then so when they’re ready to achieve more, they know where to go.
You want a high value to pitch ratio, so 1 pitch for every 4 value posts is a good place to start.
That’s not to say your pitch posts won’t contain any value at all, you can mix the two together.
In closing…
Building a community is a great way of setting yourself aside from your competition and building trust, which translates into greater impact and of course more sales.
Until next time, go high ticket,
Dan Lok
P.S. – If you haven’t heard, our next S.M.A.R.T. Challenge™ starts soon.
You’re seriously running out of time if you want the business secrets and strategies responsible for over $100 million sales in just a few years.
So click here to secure your spot… >>
And I’ll show you how to apply these secrets to your business so you can SCALE, SYSTEMIZE, and SUSTAIN your business for years to come.
