Many years ago when I first got started as a speaker…
I had people tell me things like…
“You’ve got to do free gigs for a few years, and build your reputation before you make big money as a speaker.”
And it’s true.
If you think of any famous speaker, they have a great reputation.
They’re well known, and they’re paid hundreds of thousands for a keynote speech.
But if you know me, you’ll know there was no way I was going to speak for free.
If I’m going to practice a 90 min speech and put in countless hours to make it as good as possible…
Then I want to be compensated for my time.
But I was a “nobody” at the time, so there was no way anyone would pay to see me speak.
That’s when I discovered the “speak for free” model, where you speak for free at a big event, and sell your products and services.
With this model, you give 50% of your earnings to the event organizer, but if you’re good enough, you can make 50k or 100K per speech or more.
Since starting as a speaker in my 20s, I’ve generated hundreds of millions of dollars in my career, and a big portion of that is because of my speaking skills.
The good thing is, when you’re a good platform closer, event organizers will jump at the chance to have you speak at their events, because you’ll help them recoup their event costs.
So, in this week’s newsletter, you’ll get actionable tips and strategies for building powerful and captivating public speaking and platform closing skills…
So the next time you’re speaking in front of an audience, you can capitalize on this opportunity, get more clients, and make more money at the same time.
So you can refresh your mind on what a professional speaker looks and sounds like.
Great, let’s get started.
Why Your Sub-Communications Are VITAL On Stage
I’m almost certain you’ve heard your words are only 7% of everything you’re saying.
The other 93% is made up of body language (55%) and vocal tonality (38%).
When you’re closing on the phone and your prospect can’t see you, your vocal tone becomes 93% of what you’re saying.
But on stage you’ve got your body language to master as well.
Next is vocal tonality, so here are…
5 Different Ways To Use Your Voice
There are countless different vocal tonalities you can use in conversation.
I’m sure you’re already aware of many of them…
And here are just a few…
Authoritative, caring, cheerful, coarse, conservative, conversational, casual, and dry.
When you’re closing on stage, you want to use authoritative, conversational, certain and confident vocal tones, and any others you feel will aid your presentation.
This video will help you with your sales calls as well, so it’s definitely worth your time.
How To Speak With Confidence
As I mentioned before, speaking with confidence is KEY in all public speeches, and it’s even more important when you’re selling from the stage.
The problem is we’ve learned unconscious habits throughout our life that we must train if we want to captivate people when we’re on stage.
This next tip follows on from the previous tip on vocal tonality.
If you want a quick way of sounding more certain and confident, don’t make a statement and sound like you’re asking a question.
When you watch the video above, you’ll also get 2 more tips for speaking with confidence which will greatly improve your presentations.
How To Captivate Your Audience
If you look at all the great speakers, you’ll see they all have a few things in common.
1. They’re givers not takers
Even though you’re selling something, whether it be an idea, or a product or service, you’re always giving.
You’re giving them a new perspective.
You’re giving them permission to take action on their dreams.
You’re giving them the opportunity of a better life, amongst other things.
Never forget this.
The audience will be completely captivated by your presentation if you’re adding value to their lives.
2. They’re authentic
Stand for something, believe in it 100%, and don’t be afraid to speak your mind.
There’s something very appealing about a genuine person…
As we can smell inauthenticity a mile away.
3. They’re great storytellers
As they say, “facts tell, but stories sell.”
Never make a point without telling a story and never tell a story without making a point.
Hone your storytelling skills and you’ll watch your income skyrocket over time.
This will help you in many other areas of your business, especially marketing and sales.
Secrets To Selling From The Stage
So let’s pretend you can do all of what I’ve mentioned so far.
What’s the next step?
How do you actually structure your presentation to sell from the stage?
Good question, and one that can’t be explained in one newsletter, let alone the rest of this one.
With that said, I don’t want to leave you empty handed.
So, in the next two videos, you’ll discover powerful tips for stage selling.
As usual, there are many things to do on stage as you sell.
When practicing your speech, you’ll want to work on your body language, vocal tone, and delivery.
I believe stage selling is a dying art, so if you can sell from the stage, you’re streets ahead of your competition.
If you’d like some of my help honing your public speaking skills, then you’ll love my training Public Speaking Secrets >>
This training will help you become the speaker you were born to be.
Until next time, go high ticket,
P.S. – We’re less than a month away from our next S.M.A.R.T. Challenge™.
If you want to know how to sell more and scale your business in any economic climate, then you won’t want to miss this event, [Name].
You’ll get my entire business playbook responsible for over $100 million in sales in just a few short years.
You’ll get to surround yourself with other experts, speakers, trainers, coaches, and consultants, operating at the highest levels, and so much more.