As you may know attention is the new currency…
And as attention spans get shorter and shorter, this means is much harder to grab someone’s attention long enough to move them up your value ladder.
So, in this week’s newsletter, I’m going to give you 3 marketing tips across multiple marketing platforms to help you grab and hold attention so you can make more sales.
Let’s start with social media.
How Engage Your Audience With Social Media
While organic reach may not be what it was when these platforms started…
It’s still one of the best ways to get your message out there for free.
But just because social media is free, it doesn’t mean you should neglect it, or put in less effort.
Treat all your content as if you were paying for it.
Before posting, ask yourself, “Would I post this, if it cost me money to post?”
You’re building your reputation and giving your marketplace value, so put in the effort and make it as professional as possible.
There’s always room for growth if your content isn’t exactly where you want to be just yet.
As I mentioned, your goal is to capture attention, so here is a video on how to write engaging captions >>
How To Capture Attention FAST With YouTube Ads
Have you ever wondered what makes a good YouTube ad?
Why do some ads make you want to stay until the end, while others prompt you to hit the skip button?
It’s all about the first 5 seconds.
If you don’t grab their attention before the ‘skip button’ becomes clickable, you’re done.
Here’s how you do it.
You must mention their potential to improve their life, using a certain secret, and hint at them doing it in a new way they’ve never heard of.
Here’s an example:
“WHAT?! There’s a way to date the woman of your dreams using the secret hallogen trick without using boring online dating apps or hitting the bars every weekend?”
Your aim is to say the hook in 5 seconds.
Now, there are many different types of hooks you could use, and this video does a great job of breaking down 3 of them >>
It’s part 1 of a 3 part Youtube ad hook video series, and I recommend you watch them all to get as many ideas as possible.
Facebook Ads
Just like Youtube ads or any ad for that matter, your Facebook ad MUST grab the attention or the user will continue scrolling.
You do this by having an image that stands out, a solid headline, and great body copy.
We once used an upside down image in one of our Facebook ads that performed very well.
Ordinarily this would be easier said than done, unless you had this video as a guide >>
So, if you want to know how to write killer Facebook ads that convert like crazy, then watch the video above.
The best part?
You don’t need to be creative or have any copywriting experience.
All you have to do is follow the proven system in the video.
One Powerful Way Of Keeping Your Audience Engaged With Email
We used to send out a lot of emails, but over the years we’ve scaled our email marketing back to just one per week, as you may know.
Why did we do this?
Because we didn’t want to send you all pitch emails, which we did for a long time.
We wanted to give you more value and that’s why we send out one weekly newsletter with info, strategies, and tips to take you closer to your business goals.
But, if you have the scope to send emails more frequently, writing quick story emails about your business and life is one of the best ways to keep your audience engaged.
Why does this work so well?
Because, people value a good relationship and want to relate to others.
If your audience can see you’re just like them and experience similar challenges, even though you’re helping them with a specific area of their life, this humanizes you, and builds trust.
FAIR WARNING: Be sure to tie the story into why you’re asking them to click on the call to action at the end of the email.
The story should give them a reason to click the link, so it could be a personal story about how you changed your life, or perhaps it’s a story about a client of yours who achieved amazing results with your program.
In conclusion, there are many ways to grab one’s attention and engage them in your content.
Don’t rely on any one way, but have a few irons in the fire so you can capture as much of your market as possible.
Until next time,
Go high ticket,
Dan Lok
P.S. – If you want everything to work cohesively in your business, I’m running a 3-day business immersive called the SM.A.R.T. Challenge™.
The goal of the challenge is to help you scale, systemize, and sustain your business so it becomes both robust and unbreakable.
The strategies you’ll discover are paramount to your success in the new era of business, which I think you’ll agree is rapidly changing.
