Recently I’ve been thinking about business growth…
As entrepreneurs, we’re always striving to grow as fast as possible…
And your business can only grow as fast as you do.
Believe it or not, there is such a thing as business that grows too fast.
I have my own story about that, I’ll share before this newsletter is over.
But before I do, I wanted to give you some tips, strategies, and content to help take your business growth to the next level, and quickly.
FAIR WARNING: There’s no shortage of businesses that literally grew themselves out of business, so you must be careful with some of this info. Sometimes it pays to grow slowly, in fact, it’s a bit of a dance between growing your business and sustaining that growth over time.
What To Do If Your Business Feels Stuck
“For every level there’s another devil.”
That is to say, as soon as you solve a problem in your business, another one appears almost instantly.
Whenever I speak to business owners about their problems, they almost always say things like…
“I have a lead problem”…
“I have a sales problem”…
“I have an employee problem”…
And the list goes on.
But when it really comes down to it, our business problems are just personal problems in disguise.
I always say “You don’t have an income problem, you have a skill problem.”
Each of the above problems can be solved with the right skill…
And as entrepreneurs we must constantly acquire skills to make our business journey as smooth as possible.
I also discuss self-sabotage language that keeps you stuck in business and life, and more.
How To Use The “King Pin Strategy” For FAST Business Growth
When I got started as a copywriter, I looked for clients everywhere.
I didn’t have a specific niche, and basically I targeted anyone with a pulse.
Before long, I realized ‘if I try to speak to everyone, I’ll speak to no one.’
And that’s when I learned what I now call the “King Pin Strategy”.
I used this strategy to get a testimonial from one of the best known marketing gurus at the time, Jay Conrad Levinson, author of ‘Guerilla Marketing’.
So what does the “King Pin Strategy” entail?
How To Get More Customers
Did you know that if you were to take a sample of 100 people, only 3 would be looking to buy your offer right now.
A further 7 people would be open to it, and interested.
30 people aren’t thinking about it, but could be convinced.
30 don’t think they’re interested, but could become customers in future.
30 know they’re not interested, and will never buy from you.
The problem most business owners face is they’re only talking to the 3 people who are ready to buy now…
And they’re competing with all the other businesses also talking to the same 3 people…
While they ignore the other 67 potential customers.
So, how do you speak with the rest of the market, and what action do you take to win them over?
One Powerful Trick To Increase Your Sales
So far, we’ve talked about how to get more customers, but how do you get more sales?
Well, if you want to know how to close more sales without spending another dime on marketing, then this video is for you >>
The strategy in the video above is something all successful businesses use, and I explain how a business like McDonald’s uses it, as well as how to apply it to your business.
3 Steps To Grow Your Business Fast
My good friend Sharran Shrivatsaa grew his real estate company from $300 million to $3.4 billion in 5 years.
So, if anyone knows about growing fast, it’s him.
One day I asked him what were some of the things he did to grow so quickly, and he told me there were 3 things.
- Singularity of focus
- Cadence of accountability
- Good process drives results
Luckily, I recorded the entire conversation, and posted part of it on YouTube for business owners just like you.
He also discusses the 3 ways to get leverage in your business so you can achieve your goals faster.
This video is truly one not to miss.
How To Grow Your Business Exponentially
If your offer isn’t repeatable, it isn’t scalable.
One of the secrets to scaling is simplifying.
You should have the same offer, the same pitch, the same, the same funnel, and the same process.
You rinse and repeat this over and over and that’s how you scale from 6 to 7 figures, and from 7 to 8 figures etc.
When you watch it, you’ll gain insight into exactly how 6, 7, and 8 figure businesses work when it comes to bringing in prospects and turning them into clients.
What Happened When My Business Grew Too Fast
When we first launched High Ticket Closer™ at the end of 2017, I had no idea it would blow up the way it did.
We hit 8 figures in just under 10 months, and had to adjust for all that growth.
We hired new people like they were going out of fashion.
We employed around 15 copywriters, and had hundreds of closers from all over the world selling our products and services.
Our systems and processes started to crack.
There were simply too many people to keep track of, and our expenses shot through the roof.
When Covid hit, I was forced to let half my core team go.
We had to come back down to earth and restructure, and streamline things or we would have gone out of business.
There’s a lot more I could say, but the bottom line is this…
If you grow too fast without the right systems in place, you’ll eventually grow yourself out of business.
This is why I’d like to invite you to our next S.M.A.R.T. Challenge™.
It’s my 3-day business immersive where you’ll discover how to SCALE, SYSTEMIZE, and SUSTAIN your business, so you don’t fall victim to rapid or slow growth, or a tough economic climate.
By the time the 3 days are over, you’ll have a “done list” not a “to-do list” of tasks completed, so you can hit the ground running.
Hope to see you there,
P.S. – We only run the S.M.A.R.T. Challenge™ a handful of times per year, so if you miss this one, you’ll only have another one or two chances to get my best business strategies this year.
As you may know, my hourly rate is $25K, and you’ll get me for 3 full days at a tiny fraction of that.
Don’t sleep on this.