I want to share something with you that will completely revolutionize your business if you let it…
Over the years, created and/or run businesses in multiple markets, from the coaching and consulting space, to different ecomm stores, salons, various business opportunities, and even table tennis.
Over the last few years however, we’ve transitioned from the make money online niche to solely focus on helping experts like you in the coaching and consulting space.
And guess what was one of the FIRST things we did once we made the switch that’s allowed us to make a somewhat smooth transition.
We began to build a new email list of our ideal prospects.
If you don’t have an email list, you’re relying on paid ads, word of mouth, and social media platforms.
All of which could disappear at the drop of a dime.
So, in this newsletter, you’ll get the only two things you need to grow your business FAST.
How to Attract Clients To You Like Bees To Honey
The first thing you need is an ad that captures their attention and gets them to take the action you want them to take.
The goal here is to obtain their email address.
And you do this by offering them a lead magnet.
I’m almost certain you’re aware of this already…
But you’re about to discover exactly how to get your lead magnet right.
Now, before we discuss “which” lead magnet to choose, let’s discuss 3 things your lead magnet absolutely must have.
Relevancy
It must be relevant to your marketplace.
It doesn’t matter how good your lead magnet is if it appeals to the wrong people, all you’ll end up with is a lot of untargeted leads.
Your goal with your lead magnet is to generate as high quality leads as possible even if that means a lower volume.
Perceived Value
Will your market perceive your lead magnet as valuable?
Will it solve a burning problem for them?
Is it something they CAN’T get anywhere else?
Because if your answer is “no” to any of these, they won’t hand over their details so easily.
Your lead magnet should save them time, money, or improve their life in some way.
Serves Your Business’s Purpose
The purpose of you putting out a lead magnet isn’t only to generate leads.
It’s also to work with them as a client.
But if your lead magnet solves their entire problem they won’t need to work with you, will they?
So, make sure it solves a piece of the puzzle, not the entire thing.
How To Decide What Lead Magnet To Use
There are literally hundreds of lead magnets you could put out.
Obviously, as the years go by, what works changes.
But if you’d like some ideas for what lead magnets you could create, here are 5 you may like to consider.
- Free Report, Cheatsheet, or GuideCurrently, we have the $100 Million High Ticket Coaching and Consulting Cheatsheet.
If you’re yet to see it, click here to download your copy, if you’d like to enroll more clients for higher fees >>
- Webinars and Masterclasses
Webinars worked very well for us for a long time, but we found they weren’t working as well in recent years.
So, for a while we didn’t have any webinars or masterclasses out there to help our current market
Now we have shorter masterclasses that run for 20-30 minutes.
If you’d like to see our masterclass for coaches and consultants so you can get some ideas, then click here >>
When you watch the masterclass above, you’ll gain insight into how to hit consistent 6 figure months, even if that seems out of reach for you right now.
Some of my clients do regular live masterclasses instead of pre recorded classes.
Personally, I like automated masterclasses.
- Ebooks and Whitepapers
These along with the others I mentioned above help position you as an expert in your niche.
We used my book FU Money as a lead magnet for years, particularly when we were in the business opportunity niche.
Your e-book should provide comprehensive information/strategies to your prospects.
- Assessments or Quizzes
If you have multiple offers, you may like to offer a quiz to help people figure out where they sit on the spectrum of your offers, in the hope it helps them decide which road to take.
We used this lead magnet to help people decide whether they should become a Closer or a Copywriter.
Click here to take the quiz for ideas on what questions you could ask in yours >>
- Free Trial
If you have a membership or subscription site, you could offer a free 7-day trial.
I would stay away from offering a free consultation or strategy session, because your time is involved.
You can still offer these sessions, but the prospect must go through a strict qualification process first, and if they’re answering an ad, they’re not likely to be highly qualified straight away.
Now, there are many mistakes you could make with your lead magnet…
In summary, you must know your target audience to create something they’ll find valuable that solves their challenges.
How To Reel Clients Into Your Business Without Added Stress
Now you have high quality prospects on your list, the second ingredient is of course to communicate with them.
Your goal here is to entertain and educate them, and then invite them to work with you periodically.
It’s up to you how often you email your list.
If your emails are always fun to read, there’s no reason why you can’t email them every day.
Ensure you email them things they’ll find valuable and make a pitch now and then for product or service, or free strategy sessions etc.
In our previous newsletter I wrote about how to write emails that get opened and acted on, so check your inbox for either of these subject lines The ultimate marketing newsletter for 2023 OR, ultimate marketing playbook.. if you’re looking for email copy tips.
I hope you’ve enjoyed this week’s newsletter.
Business is all about testing, so if you put out something that doesn’t hit, it doesn’t mean it sucks, it may mean the copy needs changing.
Copywriting is really the thing that moves the needle in your business outside of closing skills.
To your success,
Dan Lok
P.S. – If you’d like my personal help to install robust systems into your business to help you scale and sustain your growth…
You may like to join us for our next S.M.A.R.T. Challenge™.
Over 3 full days, you’ll get some of my favorite strategies I’ve used to weather the storm of the last 3 years during some of the toughest economic times in history.
