high-ticket closing

7 Sales Tips To Multiply Your Sales

If you’re like most business owners, chances are you either dislike or hate selling…

Because it leaves you feeling sleazy, pushy, and inauthentic…

And if you’re sitting there nodding your head, then I think you’ll find this week’s newsletter a breath of fresh air.

Because today I’ll share different selling strategies, tips, and techniques, not just from my personal experience, but also pulled from other resources online…

In the hope they help you sell without selling.

Even if you’re great at sales, you may like to stick around, because I can almost guarantee you’ll find something that will help you elevate your business.

Why Sales Is A Dirty Word

Almost everyone has experienced a sleazy salesperson or two in their lifetime.

You know the ones.

They’re pushy and always trying to “get” you to buy whatever they’re selling.

Everyone hates to be sold, BUT they love to buy.

So it’s easy to see why most have a negative association with sales.

But as you may know, sales isn’t about getting anything.

It’s about helping your prospect solve their problems or achieve their goals.

Why No One Understands What You’re Selling

Before we get into the tactics etc, as you’re a coach, consultant, expert, trainer, or service professional, I feel this is important.

You’re selling a service which is tangible.

Your prospect can’t see or touch your service.

So it’s your job to communicate the value of what you’re selling so they become your client. 

This is what I call “selling the invisible value”.

And the best way to do this is by using the 3 P’s I talk about in the video below.

In short they are Positioning, Psychology, and Price, and you can get a full explanation of each here >>

How To Turn Your Prospect Into The Salesperson

An important technique I teach my clients and mentees is that you must turn your prospect into the salesperson.

The key difference between a typical salesperson and a closer or sales pro, is the questions they ask.

In fact, typical salespeople ask very few questions, they merely talk at the prospect and rattle off a list of features and benefits and reasons why the prospect should buy.

A sales pro, asks the prospect discovery questions to find out why the two of them are even speaking in the first place.

The sales pro finds out their motivations for booking the call, what their problems and pains are, what their goals and aspirations are…

And once they’ve diagnosed the problem, if they think they can help, and they feel there’s a good fit, they’ll close them on their service.

Now there are countless questions you could ask your prospect, and if you need help in this area, you’re welcome to take one of my trainings on the Dan Lok Shop…

But I want to give you 5 very powerful questions I like to ask my prospects that give me vital info to use later in the call >>

When you ask the right questions the prospect automatically opens up and the more they talk, the more they realize why they need your product or service.

Then they practically sell themselves on taking action to solve their problem with your help.

How To Redefine The Word S.A.L.E.S.

I saw a video on YouTube recently where the creator created an acronym for the word sales.

The words he used were Serve, Ask, Listen, Empathize, and Summarize, and it’s very true, [Name].

Your job is always to serve your prospects, and you can’t do that unless you ask the right questions, listen to the answers, empathize with them, and summarize their situation and repeat it back to them.

This shows you truly understand them and when they can tell you understand them, they’re far more likely to choose you as a solution to their problem.

KEY POINT: They won’t care how much you know until they know how much you care.

Click here if you’d like to see the full video of how to sell WITHOUT being salesy >>

I think you’ll find it very helpful.

3 Sales Tips To Help You Sell Covertly and Multiply Your Sales

If you’re someone who runs regular trainings, you may get people who attend more than one training, even if the trainings are very similar.

Whether this is the case or not, you may feel a little uncomfortable pitching at the end of your free training week in week out.

And if so, I want to share a powerful method my friend Sharran Shrivatsaa uses in his business so he can sell after every training he gives each week without feeling like he’s selling.

If you haven’t heard of Sharran, he took his real estate company Teles Properties from $300 Million to $3.4 Billion in 5 years before exiting.

He has multiple other noteworthy achievements under his belt and he often speaks at my events…

And in this video, he shares his unique strategies for selling without selling and getting a constant flow of referrals.

Click here to discover Sharran’s strategies and implement them into your business today >>

Alex Hormozi’s Unusual Selling Method

Have you ever felt like if only you were more dishonest you’d make more sales…

But you know that you’d never be able to live with yourself if you felt like you lied or weren’t completely honest with your prospects?

Well, fear not my friend because you’re about to discover a stupidly simple persuasion technique that helps you sell far more than you’ve ever sold before…

But also allows you to be completely upfront and honest with your prospect.

It’s the best of both worlds, and I can think of no one better to teach it to you than Alex Hormozi, author of $100 Million Offers.

So if you want to know how to increase your conversions WITHOUT lying to your prospects, click here >>

A Counter-intuitive Method For Detaching From The Sale

I mentioned this in a previous newsletter…

But detaching from the sale is one of the best strategies to increase your sales.

The problem is, it’s much easier said than done, especially when your business is supposed to make money, and at times, making a sale feels like make or break.

So, I found a video that breaks it down for you very simply.

Skip to the 8 minute mark to discover this counter-intuitive but highly effective strategy >>

In Closing…

There are so many great sales strategies and techniques out there that will completely change the game for you.

But if you just implement some of the strategies in this newsletter you’ll see great results over time and sometimes even very quickly.

Until next time…

Go high ticket,

Dan Lok

P.S. – If you’d like to take the guesswork out of your business and install systems that help you market and sell more of your products and services…

Then you’ll love my 3-day business immersive the S.M.A.R.T. Challenge™.

When you join us, you’ll get 3 full days with me where you’ll discover exactly what I’ve done to SCALE, SYSTEMIZE, and SUSTAIN my business through one of the toughest economic periods in history.

You’ll get actionable strategies you can implement into your business as soon as each day is done

For the full story, click here, and I’ll see you there >> 

3 Ways To WIN In Life

I know you…

I know you joined my email list because you want and deserve a life of abundance, freedom, and fulfillment.

So, today I’m going to share with you exactly how to take your life to brand new heights.

We’ll discuss taking 100% personal responsibility for your results…

And the 3 areas you must work on, and of course, exactly how to do it.

So, let’s go.

How To Take 100% Responsibility For Your Life

You may have heard me say this before…

“If my business sucks, it’s my fault”…

“If I’m not making the money I want, it’s my fault”…

“If I don’t have the impact I want, it’s my fault”…

Now, not everything that happens to you in life may be your fault.

But, if it affects you directly and makes your life worse…

It’s 100% your responsibility to fix it.

When my dad’s business partner betrayed him and left him with millions in debt, that wasn’t my fault.

But after seeing the look of hopelessness on my mom’s face…

I took 100% responsibility for the situation and made damn sure that I would NEVER have to see that look ever again.

Taking 100% responsibility for your life is really doing away with the ‘victim mentality.’

If you’re someone who always looks for someone or something else to blame, you’re acting like a victim.

But if you take 100% responsibility, you immediately become POWERFUL beyond belief.

Because, now your results are in YOUR hands.

Here’s a quick video I shot about the power of taking personal responsibility >>

Once you’ve taken 100% responsibility, you can then begin to work on the 3 areas that will take your life to the next and many levels above where it is today.

The Counter-intuitive Area Of Life You Must Take Control Of

When I was younger, all I did was focus on money.

My goal was to make as much money as possible and didn’t care about the consequences.

And if you look at my YouTube videos, even from just 3-5 years ago, you’ll notice I wasn’t as healthy as I am today.

As you may have seen in a previous newsletter, I now prioritized my health.

I make sure I eat a healthy diet, which means limiting my sugar intake.

I also exercise almost every day first thing after doing the attitude of gratitude.

As a result I’m very happy with what I’ve achieved so far.

So, if daily exercise isn’t something you do, make a start today even if it’s just a 10 minute walk.

Then build it up over time.

Why Must Develop Top Notch Relationship Skills

All business and life success is built on relationships.

Whether you’re looking for a significant other…

A business partner…

Or a client.

Being able to build great relationships will make your life far easier.

Here’s a quick video about how to build great relationships so you can make more money >>

In the video I mention how self-made millionaires are very well connected.

They have big networks of like-minded, and successful people, they can call upon.

I’m sure you have heard the phrase “your network is your net worth.”

Well, it’s very true.

This combined with an ability to build great relationships is a recipe for success.

Imagine being able to walk into a room of strangers and connect with them instantly.

Well, in this video, you’ll get 3 powerful networking secrets of highly influential people >>

So over time, this becomes your reality.

Why EQ Eats IQ For Breakfast

There are many things you could work on to improve your people skills…

But if you’re going to work on ONE thing only, make it your emotional intelligence.

Do this and so much will fall into place for you.

I wasn’t always the most emotionally intelligent person, but over the years I’ve worked on it, and you can too.

In this video you’ll get 7 characteristics of high emotional intelligence >>

Make a note of which ones you possess and which ones you could work on, and work on them daily.

And if you’re still convinced, and think that your IQ is more important than your EQ, watch this video here >>

Why A High Income Skills are The KEY to Abundance and Freedom

Let me ask you something…

What do you desire out of life?

Do you want to live anywhere you want?

Do you want to work part time and make a full time income?

Do you want to work full time and make 3 times or more what you currently earn?

No matter what you want, a high income skill makes it possible.

But, if you haven’t started developing a high income skill, your challenge is finding a skill that suits your personality.

I’ve already released a high income skills newsletter and a 2023 update, so if you haven’t read those, check your inbox.

But in short, if you’re introverted, a skill like copywriting, coding, or digital marketing may suit you well.

If you’re more extroverted, then you’ll love closing.

Each skill has its pros and cons but all skills will pay you handsomely when you get good enough.

And if you’re wondering what’s the difference between high income skills and a high income job, then you’ll want to watch this video >>

In closing…

The 3 areas of health, wealth, and relationships, are KEY to an extraordinary life.

Of course it takes time to build these up, but don’t do what I did and only work on money at the expense of your health.

The healthier you are, the more productive you are.

The better relationships you have, the more money you’ll make.

I hope this has helped you in some way.

To your success,

Dan Lok

P.S. If you’re ready to develop your copy skills, click here to check out our range of copywriting trainings >>

If you’re ready to become a high ticket closer, then click here to pick out a closing product that catches your eye >>

How To Create A World-Class Coaching Program

I have something special for you this week…

If you’re already a coach, expert, or trainer selling transformation through your courses and programs…

Or you’re just getting started in this business or plan to in future, read this email very carefully.

Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.

I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.

How To Create A World-class Course Outline

Let’s look at my High Ticket Closing™  Certification and reverse engineer its contents and structure.

When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.

Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.

This brings me to my first major point.

Change their identity, and you win the game.

Because, once they have an identity change, they can’t help but get better results.

Wouldn’t you agree?

And one of the best ways of doing this is through coaching.

We’ll speak more about identity a little later.

Why Your Program Must Include a Coaching Element

The first C of a world-class program is Coaching.

I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…

But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.

I believe the success rate would have been far higher if we’d made coaches available.

But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.

The Ingredients of a World Class Coaching Program  

As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.

You should always be adding to your program and revamping things where they can be improved.

When creating your program you must brainstorm everything you think they’ll need to succeed.

Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.  

Why Mindset is So Important

“Skillset without mindset results in upset” – Dan Lok

You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.

And as the Curriculum is the second C…

If you want your coaching program or training to be world-class don’t focus on the “how to”.


Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.

All the “how to” in the world won’t if they don’t first have the right mindset and right identity.

This is one of the determining factors in what makes a program world-class.

For your clients to have an identity change, they must first think differently…

And mindset is something you’re unlikely to get in most lower ticket courses…

But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.

Because without it, their chances of success are practically zero.

This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.

How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty

When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.

After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.

No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…

But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.

Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.

Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.

Module 3: How To Close Anyone, Anywhere, Any Time

Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”

Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full

Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection

Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

The Final Ingredient That Makes For A World-class Program

So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?

Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient. 

I’m talking about Community.

As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.

Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.

Setting up a group is one thing, but keeping your members engaged is another thing altogether.

In our group, we posted regularly and ensured we were active and supportive within the group.

We also asked all mentees to post an intro video and talk about what they wanted out of the program.

Did everyone do it?

Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.

If you’d like to know how to create a highly engaged Facebook group, click here to watch this video by Sunny Lenarduzzi >>

In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.

Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.

Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.

In Closing…

For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.

If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.

I’ve included it as a $1,000 bonus along with $4,995 worth of other bonuses for people who sign up to Kajabi with my affiliate link >>

I hope you’ve enjoyed this week’s newsletter.

As always…

Go high ticket,

Dan Lok

P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.

It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.

The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.

Click here for the full story >>

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.


Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

Kajabi Evergreen Webinars – Your Automated Sales Machine

Welcome back to our Kajabi journey!

Today, we’re about to unlock the true potential of evergreen webinars, an incredible tool that can revolutionize your course sales on autopilot. Get ready to explore how to effortlessly create, schedule, and optimize your evergreen webinars with Kajabi, empowering you to reach a broader audience and generate sales even when you’re not actively promoting.

In this comprehensive guide, I’ll walk you through the essential steps to harness the full power of evergreen webinars. From crafting irresistible webinar content to driving traffic and maximizing performance, we’ll cover every actionable aspect. 

Say goodbye to live webinar stress and embrace the freedom of automated sales that work tireless

Understand the Power of Evergreen Webinars 

Evergreen webinars are pre-recorded webinars that give the illusion of being live. They allow you to showcase your course and its benefits to potential customers, even when you’re not physically present. 

Harness the power of evergreen webinars to attract, engage, and convert your audience 24/7.

Create a High-Converting Evergreen Webinar 

Craft a compelling and informative evergreen webinar that highlights the value of your course. Focus on addressing pain points and offering solutions to your audience’s problems. 

Structure your webinar to build excitement and demonstrate the transformation your course can provide.

Utilize Kajabi’s Webinar Feature 

Kajabi offers a user-friendly webinar feature that allows you to create, edit, and schedule evergreen webinars effortlessly. 

Leverage this tool to customize your webinar page, set up automated emails, and manage your audience’s registrations seamlessly.

Set a Consistent Schedule 

Consistency is key to successful evergreen webinars. Decide on a schedule for your webinars, such as weekly or bi-weekly, to keep your audience engaged and returning for more valuable content. 

Stick to your schedule to build trust and credibility with your audience.

Drive Traffic to Your Evergreen Webinar Funnel 

Promote your evergreen webinar through various marketing channels. Leverage social media, email marketing, content marketing, and paid advertisements to drive traffic to your webinar funnel. 

Encourage your existing audience to share the webinar with their networks to expand your reach.

Implement Follow-Up Sequences 

After attendees watch your webinar, follow up with them through automated email sequences. Provide additional value, answer questions, and highlight the urgency of enrolling in your course. 

Use persuasive copy and strategic calls-to-action to convert leads into paying students.

Monitor and Optimize Performance 

Regularly review the performance of your evergreen webinars. Analyze metrics such as attendance rate, engagement, and conversion rates. 

Use this data to identify areas for improvement and optimize your webinar content and marketing strategies.

Repurpose Webinar Content 

Don’t let your webinar content go to waste. Repurpose parts of your webinar into bite-sized videos, blog posts, or social media content. 

This way, you can continue to promote your course and attract new leads even after the live webinar has ended.


Evergreen webinars are a game-changer in automating your sales process and scaling your course business. Follow these actionable steps to create compelling evergreen webinars that captivate your audience and drive conversions. 

With Kajabi’s webinar feature and your dedication, you can turn your webinars into a powerful sales machine that works for you around the clock.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

5 Enemies To Your Success

We’ve covered a lot in these newsletters so far…

But today, I want to share with you some common enemies to your success.

Most of these are within your control, and a few aren’t…

But that doesn’t mean you can’t do anything about them.

So, get ready to discover 5 common enemies to success and how to overcome them.

Why Your Comfort Zone Is Your Income Zone

I teach this in my High Ticket Closer Certification™

This especially applies to closers because for some people talking to strangers is uncomfortable.

But, the more strangers they talk to, the more they’ll close, and the more money they’ll make.

It’s really that simple.

But what’s simple in theory isn’t simple in practice.

So, where are you stuck in your comfort zone in life and business?

The comfort zone has a way of sneaking up on you and keeping you there, unless you’re actively working to stay out of it.

In fact, around 80% of people avoid change even if that change is positive or beneficial.

So, you’re not alone.

Take note of things you’re comfortable with, and then devise a plan to get out of your comfort zone.

It’s likely you know what to do, you’re just not doing it.

For instance, everyone knows how to lose weight, but very few actually do it.

Let’s move on.

What Is Learned Helplessness?

People who experience learned helplessness always look for something to blame.

The economy is bad…

My partner doesn’t want me to to change…

My boss doesn’t want me to progress in my job.

You fill in the blank.

Of course, these are all real obstacles in their mind, but when it comes down to it, they’re looking for a scapegoat as to why they can’t change.

So if you’re in this position, recognize that some of the biggest companies like General Motors, IBM, Whatsapp, and many more started during a recession.

I’ve had mentees who worked a full time job with young kids and a family who transitioned from their job into full time closing positions.

If you want it bad enough you’ll find a way, if not, you’ll find an excuse.

Why The Path Of Least Resistance Is Best Left Alone

I get it, we all want success YESTERDAY.

We all want to take the easiest path to our destination.

But the easy path never brings you what you want and everything worthwhile takes time.

No one achieves success overnight.

Behind every success story are months and years of struggle, failure, and self-doubt.

But the important thing is you adjust your strategy as needed… fail forward… and never give up.

Why You Must Upgrade Your Beliefs

One of the biggest reasons more people don’t achieve their life goals is they have preconceived ideas about what’s possible for them.

If your mindset doesn’t grow, you’ll never grow, and to get what you want out of life, you must grow, wouldn’t you agree?

This is also true for you if you’ve already achieved some success.

What got you here won’t get you there.

Every level of success requires multiple mindset and skillset upgrades to get to the next level.

Some of the best ways to upgrade your mindset is by spending time with people who are decades ahead of you.

If you’re making $5K per month, you want to hang around people making $50K-$100K+ per month, not $10K per month.

My first mentor Alan let me spend time with him and his friends who all made multi-millions each year, and it expanded my thinking like nothing I’d ever experienced.

Why Progression > Perfection

When you first start out in anything, there’s a tendency to want things to be PERFECT.

You want to release the perfect video…

Have the perfect closing call…

Write the perfect sales page…

But in my opinion, perfection is paralysis.

You’ll never get anywhere if you strive for perfection.

What you’re looking for is progress.

As long as you progress a little bit each day, week, month etc, eventually you’ll look back on where you are now and barely recognize yourself.

I always say, “you can’t have quality without quantity.”

Remember, you don’t have to get it perfect, you just have to get it going.

So make a start on your goals and reassess every 3-6 months to track your progress.

Why Your Environment Is More Powerful Than Your Willpower

If you’ve been following me for a while you’ll know how powerful I believe your environment is.

It will truly make or break your success.

I’m sure you’ve heard the quote “You’re the average of the 5 people you hang around most.”

Now, there may not be any significance to the number 5, but you can be damn sure if your friends are coasting through life, you’ll end up doing the same.

On the flipside, if you had just 2-3 ambitious, driven, and committed friends all with similar goals and aspirations, my guess is your life would change pretty quickly.

So, where can you find people like this?

You could try various entrepreneurial meetup groups, or paid business events etc.

Why You Must Have More NON-NEGOTIABLES In Your Life

I was going to keep it to 5 enemies to success, but here’s a bonus.

Something I teach in my High Income Copywriter Certification™, is the idea of having non-negotiables in your life.

Most people simply don’t have enough non-negotiables in their lives.

This means, things you do every day without fail, that you know will improve your life.

For my mentees in HIC it was studying high converting marketing pieces every day and writing copy.

For you, it could be anything you believe will take your life to the next level.

So, what are the 2-3 things you’ll make time for every day no matter how busy you are?

Make a small list and make sure you do them every day without fail.

In Closing…

There are many more enemies to success I simply couldn’t write about in this newsletter…

But I’ve given you enough to work on that once removed will add huge value to your life in the short, medium, and long term.

To your success,

Dan Lok

P.S. – Since mindset is the thing that drives 80% of your success, and there are always new mindsets to gain as you grow…

Click here to check out my range of mindset and motivation trainings at the Dan Lok Shop, and choose one you feel suits you best >>