Dan Lok

Unsure How To Pay Your Closers?

If you’re unsure of the best way to pay your sales team, then you’re in for a treat…

Because in this week’s newsletter, you’ll discover many ways to structure your team’s commissions…

You’ll also discover what I believe are the best ways to compensate them…

I’ll give you a sneak peek into how I pay my closers and why I’ve chosen this method…

And you’ll also get my simple but powerful method for removing complacency and keeping your closers on their toes.

Let’s get started…

3 Goals Of Your Commission Structure

When structuring commissions for your team, you should have 3 goals in mind.

  • Increase closer motivation…
  • Boost sales and productivity…
  • Reduce staff turnover…

With those in mind, let’s dive into some common commission structures.

3 Of The Most Common Commission Structures

Believe it or not, there are at least 10 different ways you could structure your team’s commissions.

But today, we’ll cover just 3 and I’ll give you a link so you can gain insight into the other 7.

  • 100% Commission

This is beneficial for both the company and the closer.

Because the company doesn’t pay the closer a salary, they can offer a higher commission rate.

The closer will feel like they are in complete control of their income.

There is no limit to how much the closer can make.

This is a great way for the closer to gauge their performance.

But, one of the biggest problems with this model is it can cause neediness and/or desperation, as they only “eat what they kill”.

Furthermore, closers could resort to unethical sales techniques in order to make sales in the event of a quiet sales period.

Another problem with this model is it can cause a high turnover rate, if closers don’t perform or are unhappy with their income.

  • Base Salary + Commission

Here you’ll provide an hourly rate or monthly income and you’ll also pay your closers for each sale they make.

You’re invested in the closer, and you both carry certain levels of responsibility.

The base should not be so high that the closer can get complacent and lazy…

But it also shouldn’t be so low that if they run into challenges they can’t survive without making sales.

This model still rewards high performance, and as you control the number of hours the closer works, you can still predict fixed salary expenses.

Any extra outlay is of course connected to sales made.

  • Tiered Commission

If you want a good way to motivate your team to close more sales, a tiered commission structure may work well for you.

With this type of structure, your closers will earn a higher commission when they hit certain milestones.

For example: If they close anything under $20,000 they may get 5%.

Anything over $20,000 but under $50,000 may see them receive 8%, and so on.

It’s up to you how far you want the tiered commission to continue and what percentage you award them each time they hit a new tier.

This helps motivate them to continue closing sales even after they’ve hit their monthly targets, as they’ll receive greater compensation.

Click here to discover 7 other commission structures you could potentially install into your business >>

How I Pay My Sales Team

In our business, we use a combination of a few different commission structures.

Regardless of experience, every new closer starts as an appointment setter.

They earn a percentage (dependent on the price point and margin of the offer) of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure similar to the tiered commission structure.

As I mentioned earlier, providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode…

As this causes most people to act irrationally and emotionally in a sales conversation.

How To Keep Your Closers On Their Toes

One huge challenge you’ll face no matter how well your sales team performs is people becoming complacent.

It’s very common for people to get too comfortable and even lazy at times.

So, in order to get around this, and to ensure you always have the highest performers on your team, here’s what I do.

Every quarter, I cut the bottom performers.

It’s up to you how many or what percentage of people you cut each time, but if you have 4 or 5 people on your team, you may like to cut the bottom person.

I think 20-25% is a good portion to cut, depending on the size of your team.

How to Turn Your Sales Team Into A Force To Be Reckoned With

If you want your team to perform to the best of their ability, you have two choices, [Name].

Either you can assume they’ll train themselves and upgrade their skills on their own dime…


You can get on the front foot and provide them high-level training vital to their success.

Now, I’m in a unique position where my team has access to the hundreds of hours of sales training I’ve created.

In fact, in order to get a position on my team, each closer must have taken my High Ticket Closer Certification™

This proves to me they’re serious and they understand my sales methodologies.

But if you’re not at the level where you’ve created sales training, or perhaps you’d like to bring in some outside training…

Then I invite you to check out the Dan Lok Closing Collection >>

This collection compiles 6 of my most effective sales trainings, including:

How To Sell High Ticket Consulting Programs And Services… The Perfect Closing Script… Objection Handling Secrets… Persuasion Secrets… Prospecting Secrets… and Negotiation Secrets.

By the time your team has been through these programs, their closing skills will be like night and day from where they are now.

And the best part, each program works out to roughly $66 each.

In my opinion, it’s a complete steal for the potential value you could receive if your team implements the teachings. 

And if perhaps the collection is outside your budget, there are other trainings you can invest in individually if you wish.

Here’s the link to check out the rest of my sales trainings >>

To your success,

Dan Lok

P.S. – If you want your sales team to have complete confidence when speaking with prospects…

One of the best ways to achieve this is by having an irresistible high ticket offer.

And if you want my help to create an irresistible high ticket offer in just 3-days, then click here for the full story >> 

Trick Your Brain Into Succeeding?

There’s a certain ingredient to success that I’ve talked about many times, but it’s not the core of my message.

And that thing is “Acting as if” you’re already successful.

You may have heard of this before, and it’s very popular in what I call the “woo woo”, or law of attraction space.

Because, while I believe developing the right skills and taking the right actions are the keys to success…

There’s another part of me that knows in order to be successful, you must also act the part before you become successful.

Because what’s the alternative?

Acting unsuccessful?

I think we both know if you act unsuccessful, you’ll stay unsuccessful.

So, today I wanted to share a few personal stories of times I “acted as if” to get what I wanted in life…

Or as Law of Attraction people would say “manifest” what I wanted in life.

I’ll also include specific videos to help you “act as if” so you too can “manifest” what you truly want out of life.

How I Surrounded Myself With Luxury While I Was Still Broke

When I first got started in business, I was dead broke.

I knew I had to get used to money and being around luxury if I wanted to make a lot of money.

So, instead of working at home, I’d set up my office in the lobby of luxury hotels.

I was surrounded by what I call ‘wealth triggers’.

I could barely afford anything from the restaurant except the occasional green tea.

Eventually I was able to eat lunch and dinner there, or spend the night if I wanted.

This is the power of your environment, which is why I always recommend if you want success to upgrade your environment first.

The Day I Bought My Dream Car

When I first got my driver’s license, I bought my Aunt’s old Ford Escort.

It had 100,000 miles on the clock, and the passenger side door didn’t work.

Everytime I drove mom to get groceries, she had to enter through the driver’s side door.

So, when I became financially successful, I’d had my eye on the Mazda Rx-8 for a long time.

Every time I’d see someone driving an Rx-8, I’d tell my friends…

“That’s my car.”

They’d say “No it’s not Dan, you’re not driving it.”

I’d ignore them and continue to tell myself that it was my car.

Every day I drove that car in my mind.

I’d go to the dealership and literally “smell the leather” of the car I wanted.

One day, I went to the dealership and told the salesman, I wanted to buy the Mazda Rx-8 and I told him exactly what I wanted in the car.

He looked at me puzzled…

“Don’t you want to take it for a test drive sir?”, he asked.

“No, just give me the papers to sign, and I’ll take the car.”, I replied.

He kept asking me if I wanted to test drive it, but I kept declining his offer.

After buying the car, you’d think I was excited driving it home, but I wasn’t.

It felt normal, because I’d driven the car so many times in my mind, it was like I already owned it.

Years later I’d upgrade to the Bentley, but that’s another story.

Why I Hired a Limousine To My Speaking Gigs

Many years ago, when I was just getting started as a speaker…

I used to take a cab to the airport, which would cost around $60.

I thought to myself, how can I upgrade my trip to the airport and act like a successful speaker?

I decided to take a limo to the airport instead.

The price difference was only about $40, but it made a huge difference to my confidence and the way I felt.

My audience didn’t know I rode in a limo, but I knew, and that was all that mattered.

I’d sit in the back of the stretch limo with my Fiji water and my music, and I noticed people always looked at the limo to see who was inside.

People couldn’t care less about who was riding in a cab though.

All this affected my performance and helped me present better than I did when I took a cab.

I even went back to cabs for a while and noticed my performance drop.

So after that, I said “no more cabs”.

What can you do to upgrade an area of your life like that?

It doesn’t have to cost thousands of dollars, as I’ve just mentioned the difference in price for me was only $40.

Why You Can’t Get Rich Looking Poor

If you’re still not convinced how powerful it is to “act as if”

Let me share with you something I teach my mentees.

That is, you can’t get rich looking poor, and you definitely can’t get rich feeling poor.

If you want success, you’ve got to look and act the part.

It’s the only way.


Because when you look good you feel good, and when you feel good you perform better.

I want to share with you a quick video that highlights this, where my social media director bought a suit just for our event >>

Finally, I found this video from my mentor Dan Peña where he shares his experiences “smelling the leather” as he calls it, and why it’s so important.

You can check out the 1 min video here >>

If you study any successful person, almost all of them will say acting “as if” is a key component of their success, on top of all the action they take.

If you look at the words “law of attraction”, the main word that makes up the word “attraction” is “action”.

That’s why positive thinking by itself doesn’t work.

But when you combine the right actions with “acting as if”, something magical happens.

To your success,

Dan Lok

P.S. – I created a program called Wealth Attraction Secrets, I think you’ll enjoy.

It’s designed to help help you unlock the magic the makes the law of attraction work.

Without this vital piece of the puzzle the law of attraction simply won’t work.

It’s a bold claim, I know, but click here to check it out while it’s fresh on your mind >>

Speak For Free And Get Paid?

Many years ago when I first got started as a speaker…

I had people tell me things like…

“You’ve got to do free gigs for a few years, and build your reputation before you make big money as a speaker.”

And it’s true.

If you think of any famous speaker, they have a great reputation.

They’re well known, and they’re paid hundreds of thousands for a keynote speech.

But if you know me, you’ll know there was no way I was going to speak for free.

If I’m going to practice a 90 min speech and put in countless hours to make it as good as possible…

Then I want to be compensated for my time.

But I was a “nobody” at the time, so there was no way anyone would pay to see me speak.

That’s when I discovered the “speak for free” model, where you speak for free at a big event, and sell your products and services.

With this model, you give 50% of your earnings to the event organizer, but if you’re good enough, you can make 50k or 100K per speech or more.

Since starting as a speaker in my 20s, I’ve generated hundreds of millions of dollars in my career, and a big portion of that is because of my speaking skills.

The good thing is, when you’re a good platform closer, event organizers will jump at the chance to have you speak at their events, because you’ll help them recoup their event costs.

So, in this week’s newsletter, you’ll get actionable tips and strategies for building powerful and captivating public speaking and platform closing skills…

So the next time you’re speaking in front of an audience, you can capitalize on this opportunity, get more clients, and make more money at the same time.

Now, before we get started, I recommend you watch my TedX talk on the self-image >>

So you can refresh your mind on what a professional speaker looks and sounds like.

All done?

Great, let’s get started.

Why Your Sub-Communications Are VITAL On Stage

I’m almost certain you’ve heard your words are only 7% of everything you’re saying.

The other 93% is made up of body language (55%) and vocal tonality (38%).

When you’re closing on the phone and your prospect can’t see you, your vocal tone becomes 93% of what you’re saying.

But on stage you’ve got your body language to master as well.

So, what better way to learn effective body language tips than from a world public speaking champion >>

Next is vocal tonality, so here are…

5 Different Ways To Use Your Voice

There are countless different vocal tonalities you can use in conversation.

I’m sure you’re already aware of many of them…

And here are just a few…

Authoritative, caring, cheerful, coarse, conservative, conversational, casual, and dry.

When you’re closing on stage, you want to use authoritative, conversational, certain and confident vocal tones, and any others you feel will aid your presentation.

To illustrate just how important vocal tone is, click here to watch me demonstrate 5 different tonalities with my good friend Peng Joon >>

This video will help you with your sales calls as well, so it’s definitely worth your time.

How To Speak With Confidence

As I mentioned before, speaking with confidence is KEY in all public speeches, and it’s even more important when you’re selling from the stage.

The problem is we’ve learned unconscious habits throughout our life that we must train if we want to captivate people when we’re on stage.

This next tip follows on from the previous tip on vocal tonality.

If you want a quick way of sounding more certain and confident, don’t make a statement and sound like you’re asking a question.

Rather than attempt to explain how to do it here, this video provides a great explanation >>

When you watch the video above, you’ll also get 2 more tips for speaking with confidence which will greatly improve your presentations.

How To Captivate Your Audience

If you look at all the great speakers, you’ll see they all have a few things in common.

1. They’re givers not takers

Even though you’re selling something, whether it be an idea, or a product or service, you’re always giving.

You’re giving them a new perspective.

You’re giving them permission to take action on their dreams.

You’re giving them the opportunity of a better life, amongst other things.

Never forget this.

The audience will be completely captivated by your presentation if you’re adding value to their lives.

2. They’re authentic

Stand for something, believe in it 100%, and don’t be afraid to speak your mind.

There’s something very appealing about a genuine person…

As we can smell inauthenticity a mile away.

3. They’re great storytellers

As they say, “facts tell, but stories sell.”

Never make a point without telling a story and never tell a story without making a point.

Hone your storytelling skills and you’ll watch your income skyrocket over time.

This will help you in many other areas of your business, especially marketing and sales.

Secrets To Selling From The Stage

So let’s pretend you can do all of what I’ve mentioned so far.

What’s the next step?

How do you actually structure your presentation to sell from the stage?

Good question, and one that can’t be explained in one newsletter, let alone the rest of this one.

With that said, I don’t want to leave you empty handed.

So, in the next two videos, you’ll discover powerful tips for stage selling.

As usual, there are many things to do on stage as you sell.

So, click here to discover the a vital secret to stage selling >>

And click here for two important factors to consider in your presentation >>

In Closing…

When practicing your speech, you’ll want to work on your body language, vocal tone, and delivery.

I believe stage selling is a dying art, so if you can sell from the stage, you’re streets ahead of your competition.

If you’d like some of my help honing your public speaking skills, then you’ll love my training Public Speaking Secrets >>

This training will help you become the speaker you were born to be.

Until next time, go high ticket,

Dan Lok

P.S. – We’re less than a month away from our next S.M.A.R.T. Challenge™.

If you want to know how to sell more and scale your business in any economic climate, then you won’t want to miss this event, [Name].

You’ll get my entire business playbook responsible for over $100 million in sales in just a few short years.

You’ll get to surround yourself with other experts, speakers, trainers, coaches, and consultants, operating at the highest levels, and so much more.

For the full scoop on what will surely be an explosive 3 days together, click here >>

Is Your Biz Stuck?

Recently I’ve been thinking about business growth…

As entrepreneurs, we’re always striving to grow as fast as possible…

And your business can only grow as fast as you do.

Believe it or not, there is such a thing as business that grows too fast.

I have my own story about that, I’ll share before this newsletter is over.

But before I do, I wanted to give you some tips, strategies, and content to help take your business growth to the next level, and quickly.

FAIR WARNING: There’s no shortage of businesses that literally grew themselves out of business, so you must be careful with some of this info. Sometimes it pays to grow slowly, in fact, it’s a bit of a dance between growing your business and sustaining that growth over time.

What To Do If Your Business Feels Stuck

“For every level there’s another devil.”

That is to say, as soon as you solve a problem in your business, another one appears almost instantly.

Whenever I speak to business owners about their problems, they almost always say things like…

“I have a lead problem”…

“I have a sales problem”…

“I have an employee problem”…

And the list goes on.

But when it really comes down to it, our business problems are just personal problems in disguise.

I always say “You don’t have an income problem, you have a skill problem.”

Each of the above problems can be solved with the right skill…

And as entrepreneurs we must constantly acquire skills to make our business journey as smooth as possible.

Here is a short snippet from our recent High Ticket Mastery™ event, where I explain this in detail >>

I also discuss self-sabotage language that keeps you stuck in business and life, and more.

How To Use The “King Pin Strategy” For FAST Business Growth

When I got started as a copywriter, I looked for clients everywhere.

I didn’t have a specific niche, and basically I targeted anyone with a pulse.

Before long, I realized ‘if I try to speak to everyone, I’ll speak to no one.’

And that’s when I learned what I now call the “King Pin Strategy”.

I used this strategy to get a testimonial from one of the best known marketing gurus at the time, Jay Conrad Levinson, author of ‘Guerilla Marketing’.

So what does the “King Pin Strategy” entail?

To find out, I explain how it works here, and how you can apply it to your business >>

How To Get More Customers

Did you know that if you were to take a sample of 100 people, only 3 would be looking to buy your offer right now.

A further 7 people would be open to it, and interested.

30 people aren’t thinking about it, but could be convinced.

30 don’t think they’re interested, but could become customers in future.

30 know they’re not interested, and will never buy from you.

The problem most business owners face is they’re only talking to the 3 people who are ready to buy now…

And they’re competing with all the other businesses also talking to the same 3 people…

While they ignore the other 67 potential customers.

So, how do you speak with the rest of the market, and what action do you take to win them over?

I explain it all in this video, where I use delicious mooncake as an example >>

One Powerful Trick To Increase Your Sales

So far, we’ve talked about how to get more customers, but how do you get more sales?
Well, if you want to know how to close more sales without spending another dime on marketing, then this video is for you >>

The strategy in the video above is something all successful businesses use, and I explain how a business like McDonald’s uses it, as well as how to apply it to your business.

3 Steps To Grow Your Business Fast

My good friend Sharran Shrivatsaa grew his real estate company from $300 million to $3.4 billion in 5 years.

So, if anyone knows about growing fast, it’s him.

One day I asked him what were some of the things he did to grow so quickly, and he told me there were 3 things.

  1. Singularity of focus
  2. Cadence of accountability
  3. Good process drives results

Luckily, I recorded the entire conversation, and posted part of it on YouTube for business owners just like you.

Sharran goes into detail on the 3 things he did to drive his business’s growth here >>

He also discusses the 3 ways to get leverage in your business so you can achieve your goals faster.

This video is truly one not to miss.

How To Grow Your Business Exponentially

If your offer isn’t repeatable, it isn’t scalable.

One of the secrets to scaling is simplifying.

You should have the same offer, the same pitch, the same, the same funnel, and the same process.

You rinse and repeat this over and over and that’s how you scale from 6 to 7 figures, and from 7 to 8 figures etc.

I explained this to the attendees of High Ticket Mastery™ recently, and I think you’ll get a lot out of this video >>

When you watch it, you’ll gain insight into exactly how 6, 7, and 8 figure businesses work when it comes to bringing in prospects and turning them into clients.

What Happened When My Business Grew Too Fast

When we first launched High Ticket Closer™ at the end of 2017, I had no idea it would blow up the way it did.

We hit 8 figures in just under 10 months, and had to adjust for all that growth.

We hired new people like they were going out of fashion.

We employed around 15 copywriters, and had hundreds of closers from all over the world selling our products and services.

Our systems and processes started to crack.

There were simply too many people to keep track of, and our expenses shot through the roof.

When Covid hit, I was forced to let half my core team go.

We had to come back down to earth and restructure, and streamline things or we would have gone out of business.

There’s a lot more I could say, but the bottom line is this…

If you grow too fast without the right systems in place, you’ll eventually grow yourself out of business.

This is why I’d like to invite you to our next S.M.A.R.T. Challenge™.

It’s my 3-day business immersive where you’ll discover how to SCALE, SYSTEMIZE, and SUSTAIN your business, so you don’t fall victim to rapid or slow growth, or a tough economic climate.

By the time the 3 days are over, you’ll have a “done list” not a “to-do list” of tasks completed, so you can hit the ground running.

The event is specifically for coaches, consultants, and experts, like you, so if you’d like the full scoop on this transformative event, click here >>

Hope to see you there,

Dan Lok

P.S. – We only run the S.M.A.R.T. Challenge™ a handful of times per year, so if you miss this one, you’ll only have another one or two chances to get my best business strategies this year.

As you may know, my hourly rate is $25K, and you’ll get me for 3 full days at a tiny fraction of that.

Don’t sleep on this.

Secure your spot to the S.M.A.R.T. Challenge™ here >>

You… Develop ICE COLD Confidence?

I wanted to share what I believe is one of THE MOST important and misunderstood ingredients to success…

I’m talking about self-confidence.

As you may know, when I was in high school I had no self-confidence.

I didn’t speak English…

I never put my hand up in class…

I avoided almost everyone at school…

I was bullied often…

And at the end of every day, I’d run through the corridor trying not to look at anyone, so I could get home safely.

I was so scared of the world, and that’s no way to live.

Now I  doubt you’re as bad as I was back then…

But, I also know that everyone could use more confidence from time to time.

The more confident you are, the more likely you are to achieve your goals, wouldn’t you agree?

So in this week’s newsletter you’ll discover where confidence comes from, how to build it, and some of the things I did to attain the level of confidence I have today and how you can do something similar.

Before we get into the newsletter, let’s differentiate between self-confidence and arrogance.

Because I know it’s common for people to confuse the two.

So click here to discover the difference between them >> 

Now you know the difference, let’s dive into…

How Bruce Lee Taught Me Confidence

From the moment I first saw Bruce Lee on TV I was hooked.

His character in the movie was visiting Rome and couldn’t speak English, so I could relate to what he was experiencing.

I became obsessed with Kung Fu, I enrolled in a local martial arts school, and practiced every day for hours.

Eventually, I began teaching other kids at school, and shared my skills during the school talent show.

After the whole school and my bullies saw me break boards, and knock people down during the demonstrations, they never touched me again.

If you’d like to hear the full story for inspiration, then click here >>

So here’s…

Why People Have Low Confidence

There could be many reasons why people have low confidence…

But, very often it comes from childhood experiences.

You may have been the happiest, most outgoing kid, but then something happened which changed your personality.

Perhaps as an adult you’ve tried different things that didn’t work out, and so you think you’re doomed to fail forever.

Trust me, after 13 business failures, I know a thing or two about failure.

And although my confidence was completely shot after so many failures…

If there’s one thing I’ve learned it’s this…

Your Past Doesn’t Equal Your Future Unless You Let It

If I can bounce back after what I’ve been through, then you can forgive yourself of any past failures and achieve your dreams.

This brings me to the next reason why people may have low confidence.


Back when I was a “wantrepreneur”, a family friend approached me with a business idea.

I didn’t realize it at the time, but he was grooming me to give him money.

He’d tell me things like…

“Dan you seem like a smart and ambitious guy”

After hearing nothing but praise from this guy, I decided to go into business with him.

His business idea sounded great to an inexperienced kid like myself, so I agreed to invest money I didn’t have to help him build a website.

$5K turned into $10K, $10K turned into $20K, and eventually I’d invested all the money my mom had.

I was like a crazed gambling addict.

I still remember going to the bank with my mom with her begging me not to invest anymore money.

I told her this was my big break and everything would be OK.

After handing over the last of my mom’s money, I waited a few days for him to call.

He never called, so I called him and his number was disconnected.

I went over to his office and it was empty.

At that moment, I realized I’d been scammed.

I was $150K in debt with no way out.

My heart sank, and when I got home I sat on my bed crying, as I looked up to the sky and asked for help.

A week later I met my first mentor Alan Jacques, and the rest is history.

Here’s why I tell you this.

If I hadn’t found a way to forgive myself for everything that happened, I’d still be carrying around that guilt, shame, and low confidence.

So, I’ve got a great video for you by my friend Improvement Pill where he teaches you how to forgive yourself for past mistakes >>

My Best Tip For Developing Self-Confidence

One of the best ways I know of developing self-confidence is by developing high value skills.

This could be any skill in business such as public speaking, closing, marketing, copywriting, communication, or financial skills…

But it could also be a skill you’ve wanted to develop for a while.

Maybe you’d love to draw, paint, sing, play an instrument, learn to cook, take acting classes.

The sky’s the limit.

Personally, I chose business, not just because I love it, but because it makes me money.

But don’t be a jack of all trades, master of none.

The purpose of learning is mastery, so choose skills you think you’ll like until you find one you LOVE and can see yourself investing a lot of time and energy into.

In Closing…

Contrary to popular belief…

Confidence is more about being OK with being imperfect than being perfect.

No one is perfect, and your goal should be to strive toward excellence and pursue progress over perfection.

Remember, confidence comes from competence.

So the better you become at your chosen skillset, the more confident you’ll become.

Commit to being a lifelong learner, and you’ll find your confidence improves over time.

To your confidence self,

Dan Lok

P.S. – If you want a shortcut to developing high self-esteem and self-confidence, then you’ll love my training Unlock Your Confidence. 

Inside you’ll get my best secrets and strategies for developing ice cold confidence, so you can begin building the life of your dreams and achieving your biggest goals.

Click here if you’re ready to unleash the confidence lying dormant inside of you >>

Hungry For Success? (Read This)

How hungry are you for success?

Because in my line of work I see people of all walks of life in pursuit of success.

I see people with all odds stacked against them who make it through hard work and determination…

I also see people who have everything working in their favor who never succeed, and everything in between.

So I wanted to share with you a little about my journey to success and moving through the life stages of survival, security, success, and significance…

So you can figure out exactly where you are within the 4 stages and what you need to do to progress to the next stage.

How to Find Out Where You Are In the 4 Stages of Life

In my book Unlock It, I identify 4 stages of life.


Like most people, I spent many years at this stage.

I still remember how difficult life was, jumping on every opportunity that came my way…

Thinking that this new opportunity would bring the success I desired…

When in reality, each of the 13 business failures I had only kept me there longer.

It wasn’t until I met my first mentor Alan who taught me my first high income skill of Copywriting that I was able to move to the next level.


After working as a Copywriter for just one year, I hit my first 6 figures.

I was finally making enough money to support myself and my mom, and begin paying back some of the $150K worth of debt I’d amassed.

I began consulting businesses on their marketing and added another high income skill to my tool belt.

This gave me an extra 6 figures per year in income, and life was very comfortable.

One day, I had an epiphany, and it helped me reach the next stage.


I’m almost certain you’ve had periods in your life where you had to let go of something that wasn’t serving you.

It can be difficult at times, especially if you’ve invested a lot of time and energy into it.

But letting go of the thing that took me from survival to security was a very tough decision.

I knew that what got me here wouldn’t get me to where I wanted to go, so I fired all my copywriting clients and jumped feet first into the online business world. 

What happened over the next few years allowed me to retire at 27.

I remember trying the stereotypical retirement dream of sitting on a beach.

After a day or two I got bored, so I watched movies.

After another day or two I got bored of that.

I’d been retired for one month before I decided I had to go back to work.

I had everything I ever needed or wanted and although few ever achieve this level of success, I felt there was something missing and I couldn’t put my finger on it.


I remember talking to Alan about going back to work.

He told me I should start another business.

Business is war. It’s cut throat…

And I really didn’t want to.

But he told me to start something that I knew I’d love and that could impact others in a positive way.

That’s when I began mentoring others, and transferring my skills.

I didn’t know this would happen, but for the first time in my life I felt fulfilled…

Like I had a purpose other than just making money.

Even better, I was being paid very well for the work I was doing.

You see, significance isn’t about you.

It’s about expanding your influence, impacting others, and leaving a legacy.

And I feel grateful I’m able to do this so early on my life journey.

So where do you sit within the 4 stages I’ve outlined above?

If you haven’t read my book Unlock It, that would be a good place to start, as I teach you how to unlock your wealth, impact, and significance.

Click here to grab your copy >>

How To Know If You’re Hungry Enough For Success

So in light of all we’ve spoken about today, the question is…

How hungry are you for success, [Name]?

Because I can tell you, success isn’t an easy journey.

I’ve heard people talk a big game and come out swinging.

But success is more about consistency than intensity.

Are you willing to take a metaphoric beating day in day out to achieve your dreams?

If you’re unsure, I want to share a quick story with you about a millionaire and a young man.

It’s a TED talk I did many years ago, but the lesson is very important, and you can watch it here >>

No matter whether you pursue success or not, I wish you all the best on your journey.

In conclusion…

If I can go from being a shy and introverted kid who moved to Canada without a word of the English language on my lips to where I am today…

I know you can achieve your version of success, because remember…

“Success is living life on your own terms.”

I truly believe you can build the life you want, make the money you want, and live where you want.

For me, it all started with a high income skill, and if you haven’t developed your first high income skill yet, then click here to check out some of my trainings at the Dan Lok Shop >>

Even if you already have one high income skill, look to stack another skill on top of that one, to amplify your income even further.

I know you can do it,

Dan Lok

P.S. – Don’t be one of those people who buy all the courses and never implement anything.

People like that talk a big game, but their life NEVER changes.

They’re not serious about their life or their success.

Get ahead of the pack with your new high income skill here >>