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Dan Lok

9 Factors To Make YOU Successful…

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Have you ever wondered what makes someone successful?

Well, after hundreds of interviews throughout my business career, I’ve uncovered 9 characteristics all successful people have.

So, in this week’s newsletter, you’ll discover what the 9 characteristics are, and how to incorporate them into your life.

So, get excited my friend.

How To Unleash Your Competitive Side

In order to succeed at anything in life or business, you must be competitive.

And if you don’t like competing with others, you’ve got to at least compete with yourself.

If you’re constantly competing with the old version of yourself…

You have no choice but to continue improving, which is actually another characteristic all successful people have.

If you’re not constantly improving you’ll stop growing and get the same results year after year.

What’s more, the more you compete with yourself, the more you’ll naturally build that competitive nature and begin to compete with others.

This is especially important in business because business is WAR, and if you don’t remain competitive, you’ll become a casualty of war.

It’s important that you don’t compare yourself to others when you’re competing with them.

It may sound counter-intuitive, but this 8 min video really helps break this down to show you how to be competitive without comparing yourself to others >>

How to Let Go of Things That Don’t Serve You

Successful people know when to cut their losses.

It’s easy to get caught up in a project, venture, business, or even a professional or romantic relationship hoping things will change.

The same goes for your job too.

You’ve got to learn to let go when you feel the time is right.

The good news is the more you do this, the easier it gets.

The better you’ll get to know yourself, and the faster you’ll be able to identify when something doesn’t serve you.

In some cases, you may even not start something because you’ll know it will be a bad fit or won’t serve you long-term.

I’m almost certain you know deep down when something isn’t serving you, but if you need a hand with this, then you’ll love this video >>

Why You Must Have Self-Discipline, Resilience, and Patience

When Arnold Schwarzenegger was in his prime, he won multiple bodybuilding competitions, including Mr. Olympia 7 times.

People used to say to him, “I never want to look like you.”

To which he replied, “Don’t worry, you never will.”

You see, he knew what an important role self-discipline, resilience, and patience played in his success.

Without self-discipline, you’ll never do the things you need to do to succeed.

Without resilience, you’ll give up when times get tough.

And without patience, you’ll give up too soon, or suffer from shiny object syndrome.

All successful people have these 3 qualities in spades, and that’s why they succeed.

This video, breaks down the 10 most important insights of Marcus Aurelius on how to build self-discipline >>

As I mentioned above, resilience is another important characteristic of successful people…

And if you want 6 strategies for becoming more resilient, then click here >>

When it comes to patience, this is where things can get a little confusing.

You want a sense of urgency, but you must be patient with your results.

We live in an instant gratification world and we all want fast results…

But things always take longer than you expect.

So keep that in mind when you’re on your quest for success.

Why Being Curious Is Important

If you weren’t curious about a more abundant, free, and financially empowering life, you wouldn’t be reading this newsletter.

But as you continue along your journey and experience success here and there, it’s important you stay curious.

You should be continually curious about how to get even better results than you already have.

You should be looking for better, more efficient ways of doing things, and continue growing.

If you can do this, you’ll never run out of things to learn, and you’ll look back 3, 5, 10 years from now and you’ll barely recognize the person you once were.

Why Taking Risks Is the Key to Success

You can look at your comfort zone as your risk zone.

The sooner you step outside your comfort zone into risk-taking territory, the quicker you’ll realize your dreams and aspirations.

There are so many benefits of taking risks, including…

  • They empower you beyond belief
  • You make mistakes and learn from them
  • They make you stand out from the crowd
  • They make you proactive instead of reactive
  • They help you get to know yourself and your limits
  • And more!

But I don’t want you to take just any risk.

The risk you take must be calculated.

For example, quitting your job to start a business without a high-income skill is a huge risk.

Quitting your job after you’ve made $5K-$10K per month with your high-income skill is still a risk but it’s a calculated risk with a far higher chance of success.

Why I Believe In Negative Preparation Over Positivity

In life and business, having a positive mindset is crucial…

But you don’t want to be blindly positive without preparing for anything negative that may come your way.

That’s why I believe in negative preparation.

I expect the best but prepare for the worst, just in case.

This gives you a safety net if something goes wrong.

More than likely, things will never go 100% wrong or 100% right, it’s likely to be somewhere in the middle.

But at least if you prepare for the worst, you’ll have no problem getting yourself out of any situation.

In Closing…

The other thing all successful people have in common is skills.

As I teach in my High Ticket Closing Certification™ is…

Skillset + Mindset + Correct Action = Guaranteed Success.

Everything we’ve spoken about today is about your mindset, and now you just need the right skillset and right action to kick start your journey to success.

So, click here to check out our range of high-income skills at the Dan Lok Shop >>

I truly believe developing a high-income skill is the best way to find success and freedom without starting a business.

Until next time,

Dan Lok

P.S. – Success isn’t this mythical thing reserved only for a small portion of the population.

It’s as simple as finding a skill that suits your personality.

If you’re unsure what high-income skill you were born to do, click here to take my high-income skills quiz >>

Happy Employees = High Profit?

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We’ve all heard the phrases “the customer is always right” and “it all starts with your customer”…

But is that really true?

My friend and CEO of 1-800-GOT-JUNK? Brian Scudamore disagrees.

He believes that no company grows sustainably without first taking care of its people.

When you take care of your people, they’ll take care of your customers, and your customers take care of your brand, reputation, revenue, and profits.

So, in this week’s newsletter, you’ll discover how to hire the right people and create a happy work environment, and a winning culture so your employees are taken care of.

This will in turn bring you higher profits and a much healthier business in more ways than one.

Before we get started, you may like to check out this snippet of an interview I did with Brian at the Dragon Summit™ last year…

Where he talks about the importance of finding the right person not just for your business but for you as well, and much more >>

Why Happy Employees Make All The Difference

The results are in, and studies show that happy employees mean lower employee turnover and higher revenues for the company they work for.

Here’s the thing, it’s a myth that more money is what makes an employee happy.

Sure, everyone wants more money, but if an employee’s job lacks responsibility and trust…

Or they feel like they’re being treated unfairly, or they feel like the things they say are overlooked or seen as unimportant, then this affects their job happiness.

How To Hire The Right People

Depending on the size of your business, hiring the wrong people can and will cost you hundreds of thousands or even millions of dollars over time.

Likewise, hiring the right people will save and make you millions of dollars.

My hiring strategies are quite unconventional.

Most people hire based on someone’s resume, whereas I’ve not read many resumes at all.

In fact, all my team members were hired based on their attitude, and we trained them on the job.

Many of them started in one position, but ended up in a completely different position, as I like to promote from within.

If you’d like some of my best tips and strategies for hiring the right people, then click here to watch this video >> 

How To Build a Winning Team

An average leader only takes the relationship with employees 1 or 2 layers deep.

As a result, the employees won’t stay loyal to them.

So, if you want to be the kind of person your employees will stay loyal to and do anything for, you must connect with them on the deepest level possible.

Now, depending on the size of your business this could be challenging, but still doable.

In this video, Gary Vee shares his method for getting to know and building a strong relationship with your employees >>

The method he shares is simple, yet effective, so set aside some time to implement this, and you’ll reap the rewards for years to come.

How To Create a Winning Culture

You may have heard the saying “no one man is more important than the mission”.

As the CEO of your company, you’ll have to make many tough decisions.

Some of which may be to fire people who don’t fit the culture even if they’re phenomenal at their job.

So how do you create a winning culture?

You first need to identify what your company’s core values are.

At Team Dan Lok, our core values are:

  1. Loyalty
  2. Harmony
  3. Extreme Ownership
  4. High Performance
  5. Constant Improvement

You’ll notice ‘Harmony’ is one of our core values, and that fits in with my previous statement of firing people who don’t fit, even if they exhibit ‘High Performance’.

So what would you like your company’s core values to be?

You could model some of ours and add a few of your own.

But you must first get clear on these, so you know if your employees are a culture fit or not.

How to Be a Better Manager

People ask me all the time, “Dan, how can I best manage my team?”

I used to be a micromanager, and what I realized is, not only does micromanaging waste everyone’s time…

But, I discovered people can’t be managed.

It’s much better for you to create a system for your employees, and your employees will manage themselves.

This makes your job as a leader much easier because your job is to coach and guide your team to success.

Not only are systems important for your employees, but they are essential if you want to scale.

Why?

Because you can’t scale if more of your time is being taken up every time you hit a new revenue level.

In this video, I discuss more reasons why you need systems to scale, and why you NEVER want to be the smartest person in your company >>

How to Become a Better Leader

Leadership is a learnable skill, and there are many ways you could become a better leader.

First, you must know what you need to work on…

And this could be challenging, but whenever a problem arises with an employee, think about how your leadership has played a part in that problem.

Then brainstorm ways this problem could have been avoided if different actions were taken.

But if you’d like to know the 10 skills every good leader should have, then click here >>

To summarize this newsletter, if you take care of your employees, they will take care of your customers/clients.

It’s really that simple, but there’s a lot that goes into it, as you’ve just seen.

Until next time, go high ticket,

Dan Lok

P.S. – As I mentioned earlier, systems are vital to your business.

As luck would have it, we’re running our next S.M.A.R.T. Challenge™ on April 19-21.

This is my 3-day business immersive where you’ll gain the secrets and strategies I and my clients use to SCALE, SYSTEMIZE, and SUSTAIN our businesses through any economic climate.

I’ve used these exact strategies to generate over $100 million in my coaching/consulting business, and now I’m handing them to you on a silver platter.

We only run the challenge a few times per year, so don’t miss your chance to borrow my high ticket business playbook and make 2023 your best year yet >>

The Darkside Of Success..

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Here’s something most don’t think about on their quest for success…

You see successful people online with the mansions, the cars, the private jets, and nice clothes, etc…

But few people document their journey to success.

And even if they do, you rarely get to see what it’s like behind the scenes.

You don’t see the long hours, the sleepless nights, the dark thoughts, the arguments with their family or friends.

So, in this week’s newsletter I want to talk about the darkside of success.

Because I don’t believe everyone has what it takes to be successful.

Success comes at a great price, and the average person is lazy.

All they want to do is go to work, get their paycheck, and watch TV or go to the bar.

But you’re not an average person.

You work on yourself and your high income skills, and I know if you keep it up, you WILL achieve the levels of success you desire.

So without further ado, let’s dive into some of the things to be mindful of as you pursue success and how to deal with them. 

Loneliness

If you’ve been on your success journey you’ll know this to be true.

Most of your friends and family simply don’t get it.

They don’t understand why you work so hard.

They don’t understand why you want more.

They don’t understand why you’re not satisfied with what you already have.

And for this reason, you don’t relate to a lot of them anymore.

At get-togethers and dinners they’re happy talking about the latest celebrity gossip, or how drunk they got last weekend…

But you want to talk about impacting the world, being passionate about life, business, relationships, and deeper topics they seem to have no interest in.

So how do you deal with this loneliness?

I shot you a 30 second video here, on how I deal with it. I hope it helps >>

Anxiety, Stress, and Worry

At times, running a business or becoming a freelancer can cause a lot of uncertainty and anxiety in your life.

This can create a vicious cycle of stress, constant worry, sleepless nights, and physical issues, such as weight gain or loss, amongst others.

And all this could affect your relationships, if you let it.

So what’s the best way to deal with all this?

Firstly, you want to have as much certainty in your life as possible.

This means, if you’re a freelancer, you should always be filling your pipeline with prospects that could turn into paid gigs.

You want to get comfortable being uncomfortable.

You want to set aside a certain percentage of money each month for emergencies.

Aim for at least 6-12 months of living expenses, and continue growing this indefinitely.

Make sure you commit to exercising at least 4-5 times per week, to stay fit, and eat only whole foods, to ensure you get the right nutrients.

Envy and Jealousy

Your friends and family could become envious or jealous of your success.

They may distance themselves from you because they’re uncomfortable being around you.

Not just because you’re financially better off, but because seeing you is a reminder of what they could have done with their life.

If you have people you’ve known for a long time, they’ll know the “old” you.

The person who was shy or unconfident, and was just like them.

But over the years, they’ve seen you grow.

They’ve seen you make more money, and it makes them think about their own life and the time they’ve wasted.

Greed and Unfulfillment

When financial success is one of the main reasons why anyone pursues success, it’s easy to get carried away with making more and more money.

If you’re only doing something for money, you’ll find you won’t be fulfilled by the work you do.

Don’t forget, money is a byproduct of value creation, so the more value you create the more money you’ll make.

I chased money for years, and although I made a lot of it, the first time I retired I was completely unfulfilled…

And that’s why I now do what I do, because it lights me up every day.

Not Defining YOUR Success

Let me ask you something.

What does success mean to you?

Before you begin your journey to success, it’s important you define what success means to you.

If you don’t, you’ll end up chasing someone else’s definition of success.

You’ll compare yourself to others all the time, and this will cause all kinds of problems such as depression or…

Feeling like a failure.

When you have your own definition of success, you can only compare yourself to where you were last week, last month, or last year.

Not Defining YOUR Vehicle

There are hundreds of ways to achieve success online, but you’ve got to find the one that suits you best.

What works for someone else may not work for you.

So, don’t beat yourself up if something you start doesn’t work out.

It could be you’re not suited to that particular thing, and maybe you just haven’t tried enough things yet.

But if you keep going, you’ll eventually find the right vehicle to help you achieve the success you deserve.

In Closing…

You have to be absolutely certain you want success badly enough to do whatever it takes to achieve it

As long as it’s legal, moral, and ethical, you must move heaven and earth to become a success, if that’s what you truly desire.

To your success,

Dan Lok

P.S. – If you’re unsure what vehicle you should use to achieve success, then click here to discover the high income skill you were born to do >>

After you’ve taken the quiz, click here to check out our high income skills training and pick a training that fits your quiz results >>

Want To Start A YouTube Channel?

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I started my YouTube channel over 8 years ago, …

And believe it or not, it took me many years to finally become comfortable in front of the camera.

I know you see my videos now, and I look very natural, but you should have seen all the bloopers we’ve recorded over the years.

Here’s a vlog video from 7 years ago about the time I saw Star Wars, so you can see what I was like >>

Being comfortable on camera is very much like my public speaking journey.

I’ve recorded so many videos now that I don’t even think about it anymore, but it took many years to get there.

So, in this week’s newsletter, you’re going to get some of my best tips for starting and growing a YouTube channel.

I believe that everyone has a story… a message, and value to offer the right audience.

I’ve tried many different types of content on my channel, some have been highly successful, while others have failed badly.

The main thing is I kept going and figured out what works best for my audience.

How To Find The Best Niche

If you search this on YouTube, you’ll get a tonne of videos telling you what the best niches are.

I chose business because that’s what I do every day.

So many people get confused about what niche to get into.

The truth is, the best niche for you is YOU.

What skills do you have?

What unique talents do you have?

Are you interested in learning something new and documenting your journey?

Many YouTubers will tell you that it took a lot of testing before they found something that worked for them.

But all it requires is a little self-knowledge and the commitment to a niche that interests you and that you know you’d be good at.

Why You Don’t Need An Expensive Camera 

I know what you could be thinking…

“I need to buy a really good camera to make high-quality YouTube videos.”

Believe it or not, that is a huge MYTH.

What’s more important than the camera you use are the settings of your camera and the lighting in your video.

You could have the most expensive camera, but if the lighting is bad and you’re using the wrong settings, your video will look terrible.

Sound is also very important, so make sure you have a lapel mic rather than using the microphone on your phone or camera.

And just to prove you can use your smartphone to make high-quality videos, here’s one I made with my iPhone >>

Why Consistency Beats Intensity Every Time

When you first start your channel, it’s wise to decide what you can commit to every week.

At the very least, you should aim for one video per week, and it will pay you to be consistent rather than intense with your content creation.

Here’s what I mean.

It’s far better for you to produce one video per week than to come out guns blazing and produce 3-4 videos per week…

Only to burn yourself out and stop creating videos after a few months.

YouTube is a long game.

Sure some videos can go viral, but even then your audience wants to see more content from you long term.

So, make sure you can stay consistent with your content creation schedule.

3 Secrets For Growing Your Channel

There are many ways to grow a YouTube channel, but today, you’ll get 3 of my best secrets to take your channel to the moon.

Now, my results aren’t typical, but I’m certain if you use these 3 things and others you find on your journey, you’ll see some great results.

  • Use Time-tested Marketing Principles

    If you look at my channel, you’ll see video titles like “The One Thing That Builds A Big Company”, “3 Psychological Triggers To Make People Buy From You”, “How To Get Better Clients In 10% Of The Time”.

    I use the skill of copywriting to capture people’s attention and get them intrigued to watch the video.

    This is why your niche is important.

    Because when you know the people who will watch your videos on the deepest level, you’ll know what titles they’ll find interesting and will click.

 

  • Create Searchable Content

    YouTube is more than just a video platform, it’s a search engine.

    You can find almost anything you want.

    But there are some things that people search for more than others.

    Your job as a content creator is to create videos that the viewers want to see, not only the content you want to make.

    The reason why YouTube being a search engine is important is that the more you use specific keywords for your niche to create searchable videos, the easier people will can find your content and become fans.

 

  • Have Eye-catching Thumbnails

    If you think about it, your thumbnail and your title are the things that will get people to watch your video.

    You could create the best video, with amazing editing, and sound, and one that compels people to watch until the end…

    But all that will be for nothing, if the thumbnail isn’t eye-catching enough to get people to watch.


I shot a video where I share a few extra secrets I haven’t spoken about in this newsletter for growing your channel from 0 subscribers and 0 views.

I highly recommend you check it out, as I also share a good script you can use for your welcome video >>

In closing…

Have fun with your channel, and use some of the tips I’ve shared in this newsletter and I’m sure you’ll see some good results over time.

To your YouTube success,

Dan Lok

P.S. – If you’d like my help building your channel and taking your income to new heights, click here to check out my training Tube Follower Secrets >>

Inside you’ll discover:

How to model my techniques to add 3+ million subscribers to your YouTube channel in record time…

  • How to create killer content that captivates your audience…
  • How to monetize your YouTube channel even if you’re clueless about marketing on YouTube right now…
  • And so much more!

Fastest Way To Become A Niche Authority?

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What do you think is the quickest way to become an authority in your niche?

Well, as you may know…

I’ve written many books over the years.

From my best-seller FU Money to my latest book Unlock It.

There’s something special about writing a book for your marketplace.

So in this week’s newsletter, you’ll discover why I believe you should become an author, how to make it happen…

And if you’re already an author, we’ll also talk about what I believe are the 3 biggest challenges authors face and how to overcome them.

So, let’s get started.

Why You Should Become an Author

When clients ask me for advice on how to grow their businesses, other than formulating a marketing plan…

Very often, I suggest they write a book.

Why?

Because if you take the first 6 words of AUTHORITY, you get the word AUTHOR.

I firmly believe if you want to become an authority in your niche, other than starting a blog or a Youtube channel, writing a book is one of the best ways to do it.

Not only can you sell your book on Amazon, but you can also give it away as a lead magnet or set up a “free plus shipping” offer to get people to spend their first $1 with you.

How To Become An Author and Write Your First Book

It’s simpler to write a book and get it published these days.

You no longer need to find a publishing house to work with, as you can self-publish and put the book on Amazon very easily.

With that said, there’s still a lot that goes into a book, irrespective of the writing, so here are 7 things to think about.

1. Create a writing space and acquire your writing tools

Create a space that’s as inspiring and as free of distractions as possible.

Back in the day people used typewriters, but in this day and age, you’ll naturally use a computer.

You can also set up a Google doc and speak into your microphone if you dislike typing, and the document will transcribe your words.

This isn’t a perfect solution however, as it always requires you to fix words or phrases that aren’t clear.

2. Choose your BIG idea

Your idea MUST BE BIG.

The market is a wash with books, so if your idea isn’t big, use that idea for a social media post or a blog article.

3. Create your book’s outline

Break your big idea into as many chapters as you need.

You may like to break the chapters up into smaller segments as well.

This serves two purposes.

It gives you a clear picture of how the book will flow, and it breaks up this huge project into smaller pieces you can complete day by day.

4. Research

Your next step is to conduct your research to ensure your book is unlike anything else out there.

You really want to set your book aside from others in the same niche.

Can you provide a controversial perspective?

Can you go above and beyond the common info on your topic?

Can you provide a counter-intuitive solution to common problems?

5. Commit to a writing schedule

I know you’re busy, but make sure you can commit to a small amount of time each day, preferably at the same time every day.

If you find yourself getting too busy to complete your allotted time, even if you write for just 10-15 minutes, that’s better than not doing it all.

Skipping one day could turn into two, which could turn into three, and before long you’re way past your deadline.

6. NEVER edit as you write

When you’re in creativity mode you use your right brain.

On the flipside, when you edit you’re using your left brain.

Switching between the two is tempting but it’s counterproductive.

You want to get all your thoughts out without interruption.

Once you’re done writing, you can go back and edit to your heart’s content.

Make sure you wait a whole day before you begin editing and ensure you’re ruthless with your editing as well.

7. The Middle is always the hardest part to write

Half way through your book you may begin to experience self-doubt and wonder if you can pull this off at all.

If your outline is solid, then you’ll know your book will be too.

So, stay the course and never give up!

3 Common Challenges Authors Face and How To Overcome Them

I’ve narrowed the common challenges to 3 big ones, and if you eliminate these, it should allow you to be highly productive, eliminate overwork, and reduce stress.

The first challenge is “writer’s block”

No doubt, you’ve heard of this problem before, and I wrote it in quotations because I don’t believe in writer’s block.

Writer’s block is really a symptom of lack of research.

If you’ve ever sat down to write about something and thought “how do I start… what should I write?”

Then you simply haven’t done enough research.

Assuming you’ve worked through the 7 things I mentioned above, you’ll already have an outline for your book, the chapters, the topics you’ll discuss etc.

You’ll also have done all the research needed to bring your book to life…

So you’ll know exactly what you’re going to write about.

The second challenge is doing too much research

Yes, there is such a thing as too much research. 

So how do you know when enough is enough?

Your goal with your research is to find answers to as many questions you have about your big idea.

Anything you’re not sure of, you need to find an answer for.

Anything you think your market will want to know, you need an answer for.

So, create a set of questions or a checklist of unknowns, and once you’ve got answers for all of them, you can stop researching.

The third challenge is distractions 

Whether it’s the internet, loud noises, your friends calling or something else, you need to eliminate all distractions.

If you’re distracted while you’re in flow, it can take 25 minutes to get back in flow.

Think of the phrase “death by a thousand cuts”.

One cut won’t do much. 

Heck, maybe even 200 cuts won’t do much, but after 1000 you’re dead.

The same goes for distractions.

One or two distractions here and there won’t do much, but if you’re constantly distracted, you’ll never get anything done.

Bonus Challenge

Here’s a bonus tip.

In copywriting the headline is the most important.

After the headline, the first line of body copy is the next most important and must compel them to read the second line and so on.

In a book, you want your first line to reel them in or you’ll lose them fast.

You can make your first line compelling by writing something that’s surprising and counter-intuitive. 

Maybe you write a dramatic statement that’s controversial, or puts them right in the middle of a story…

Something philosophical…

Or something poetic.

These are just a few ways you can capture their attention.

In Closing…

Writing a book isn’t easy. 

If it were, all your competitors would be authors.

That’s why it’s a great way to set yourself aside and cut through the noise.

I hope this newsletter has helped you begin planning for your first or next book.

Until next time… go high ticket,

Dan Lok.

P.S. – While being an authority in your niche is a huge advantage, if you’re not quite there yet, it doesn’t mean you can’t grow and scale your business and create the lifestyle you deserve.

On July 26th, we’ll run our next S.M.A.R.T. Challenge™.

It’s my 3 day business immersive that teaches you how to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate.

You’ll get the exact business playbook I’ve used to generate over $100 million in my coaching/consulting business in just a few short years.

You’ll also get to meet hundreds of like-minded and high level business owners and expand your network.

Many have attended the challenge more than once, because they feel it’s that valuable and powerful.

So, click here to secure your seat and see what all the fuss is about >>

You Can’t Scale Without This…

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Your offer is one of the most important ingredients of your business…

Get it right, and everything about your business becomes easier.

Your copy is easier to write…

Your message becomes clearer…

Your closers have an easier time selling, and generate more revenue.

Get it wrong, and you may get by for a while, but when it comes to scaling, you’ll run into obstacle after obstacle.

Why An Irresistible Offer Overrides World-Class Sales Copy

Even the best sales copy in the world won’t sell a resistible offer.

For example, you’ll never sell steak to a vegan.

But a vegan will always buy vegan food, even if the food isn’t that high quality, and especially if there are limited vegan options.

Why You Must Never Sell What You Want

Most coaches, consultants, and experts simply become product pushers.

They sell what they want.

When they should be selling what the prospect wants.

A client centric offer to the right person will be irresistible.

So irresistible, they should feel like a fool passing it up.

So, if your offer doesn’t elicit that kind of response in your prospects this could be one of the most important newsletters you ever read…

And if you act on it, it could be the most intelligent decision you make all year.

Because by the time you’re done, you’ll have an offer your market simply can’t refuse.

How To Find Out What Your Marketplace Really Wants

Have you ever heard the phrase “Sell them what they want, give them what they need?”

It’s very true.

As business owners, often we know exactly what our prospects need, and so we create an offer around those needs.

But what they need and what they want are two very different things.

In fact, it may seem logical to start a business around something everyone needs, but it’s actually people’s wants that push them to buy.

No one needs luxury items, and yet the top 100 luxury companies generate $250-300 billion each year.

Here’s a dating niche example.

It’s obvious that if you’re a man looking to improve his dating life, more confidence will help you do that.

But men are more likely to wake up thinking, “I wish I had more dates”, rather than… “I wish I had more confidence, so I could get more dates.”

So if someone were to invest in a dating program, the main goal would be getting more dates, but it’s very likely they’ll experience a wide range of benefits such as higher confidence, greater certainty, more respect, amongst other things.

This is where market research comes into play.

Firstly, compile a list of all the features and benefits of your product or service.

Secondly, hit Amazon.com, Facebook groups, Forums, Reddit, and interview past clients.

You want as much information on different ways they’ve tried to solve their problem, and what their experiences were.

You want to know what those solutions did well, and where they could be improved, so when you create your offer you fill all the gaps.

The 7 Traits Of An Irresistible Offer

As a copywriter, I created offers all the time.

And this is why I firmly believe the more high income skills you have, the higher your chance of business success.

A very high percentage of business owners don’t have any business skills, and that’s why there is such a high failure rate.

But I digress.

Here are 7 traits of an irresistible offer:

  • Easy To Understand

    It’s easy to complicate things when you’re creating your offer, and a confused mind never buys.

    So, keep your offer to one idea.

    What’s the big problem you’ll help them solve, or what’s the main thing your market wants?

  • Highly Desirable (People buy what they want, not what they need, as discussed above)

  • High Perceived Value

    Your marketplace must perceive it as valuable.

    If your offer gives them multiple bonuses unrelated to their problem or goals, they won’t see them as valuable, even though another market may.

  • Easy To Get

    Have you ever been through a confusing process to get something so you gave up before you got what you wanted?

    We all have, and if you make your prospect jump through too many hoops, they’ll look for an easier way to solve their problem.

  • Must Be Believable And Credible

    Nowadays, people are very skeptical.

    It’s common for things to sound too good to be true.

    So you need your offer to be believable and credible, or they won’t take action.

  • It Has Urgency

    You want to give them a reason why they should buy right now.

    That could be anything you like.

    Maybe, you offer partial scholarships to only 10 people.

    Maybe you’re not taking on any new clients for 3 months after this intake so you can focus on client results.

    And if they want to work with you they’ll have to act now, or join the waitlist.

 

If you’d like further explanation on each of 7 traits, click here to watch my in-depth video >>

5 Questions Your Irresistible Offer Should Answer

Once you’ve created your irresistible offer, your market should be able to answer these 5 questions in their mind, just by looking at it.

  • What is it?

    Is it a product, a service, a program, or something else?

  • How will it help me?

    What’s in it for your prospect?

  • Why should I believe you?

    There are many ways you can get your market to believe you.

    Some of the most invaluable ways are with case studies and testimonials.

  • How much is it?

    This is self-explanatory, as everyone wants to know if their next investment will fit their budget.

  • Why is it relevant?

    Is your solution relevant to the way they’ll consume your content/program.

    If you offer your solution in a way that most people are unable to access it, say perhaps on DVD, when most don’t own a DVD player these days, this may cause you to lose sales.

At the end of this video, I summarize this in a short sentence that makes it easy to know if your offer is irresistible or not >>

Skip to 7:41 for the one sentence summary, or watch the entire video for further clarification on the above 5 questions if needed.

In closing…

Once you have a solid irresistible offer, you’ll notice many areas of your business improve just for this reason.

Any business I’ve built is built around the irresistible offer I create based on what the market truly desires.

Until next time, go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner…

And if you’d like to spend 3 full days with me and hundreds of other high level coaches, consultants, experts, and trainers…

Where you’ll gain invaluable and groundbreaking insights into how I sold over $100 million in coaching and consulting…

And what it takes to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate…

Then I strongly suggest you join us.

The event is completely virtual, so there are no excuses.

We only run this event a few times per year… so click here for the full scoop >>

I hope you enjoy reading this blog post.

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