I have something special for you this week…
If you’re already a coach, expert, or trainer selling transformation through your courses and programs…
Or you’re just getting started in this business or plan to in future, read this email very carefully.
Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.
I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.
How To Create A World-class Course Outline
Let’s look at my High Ticket Closing™ Certification and reverse engineer its contents and structure.
When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.
Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.
This brings me to my first major point.
Change their identity, and you win the game.
Because, once they have an identity change, they can’t help but get better results.
Wouldn’t you agree?
And one of the best ways of doing this is through coaching.
We’ll speak more about identity a little later.
Why Your Program Must Include a Coaching Element
The first C of a world-class program is Coaching.
I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…
But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.
I believe the success rate would have been far higher if we’d made coaches available.
But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.
The Ingredients of a World Class Coaching Program
As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.
You should always be adding to your program and revamping things where they can be improved.
When creating your program you must brainstorm everything you think they’ll need to succeed.
Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.
Why Mindset is So Important
“Skillset without mindset results in upset” – Dan Lok
You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.
And as the Curriculum is the second C…
If you want your coaching program or training to be world-class don’t focus on the “how to”.
Why?
Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.
All the “how to” in the world won’t if they don’t first have the right mindset and right identity.
This is one of the determining factors in what makes a program world-class.
For your clients to have an identity change, they must first think differently…
And mindset is something you’re unlikely to get in most lower ticket courses…
But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.
Because without it, their chances of success are practically zero.
This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.
How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty
When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.
After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.
No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…
But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.
Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.
Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.
Module 3: How To Close Anyone, Anywhere, Any Time
Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”
Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One
Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full
Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection
Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master
The Final Ingredient That Makes For A World-class Program
So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?
Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient.
I’m talking about Community.
As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.
Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.
Setting up a group is one thing, but keeping your members engaged is another thing altogether.
In our group, we posted regularly and ensured we were active and supportive within the group.
We also asked all mentees to post an intro video and talk about what they wanted out of the program.
Did everyone do it?
Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.
In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.
Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.
Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.
In Closing…
For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.
If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.
I hope you’ve enjoyed this week’s newsletter.
As always…
Go high ticket,
Dan Lok
P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.
It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.
The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.
