As you may know, I failed at 13 businesses before my first success…
So, it’s safe to say I’ve made more business mistakes than the average person.
In fact, most people would have given up after their first few failures, but I couldn’t afford to.
I had to take care of my mom, and by my 13th failure, I was $150K in debt.
I HAD TO MAKE SOMETHING WORK…
Or, I’d never pay my debts working for minimum wage.
So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5 of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.
So let’s dive in.
Not Having a Clear Client Outcome Or Solving A Specific Problem
Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.
Are you crystal clear on the problem you solve?
I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.
But the truth is, if you attempt to talk to everyone, you’ll talk to no one.
Let me give you an example.
In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.
We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.
From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.
From there, they stay a Black Dragon until they hit $10 million and so on.
We know exactly who we’re targeting and at what level they are if they join us.
That’s the level of clarity you must have around your offer and your clients.
Why You Need Experience
This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.
The course has only given you the insights, and techniques to make things work.
You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.
There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.
Don’t be one of them.
Why You Must Divest Emotionally From The Result Of Your Closing Calls
Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?
How did you feel on the call?
Don’t forget, your prospect needs you more than you need them.
There’s no point in turning into a big green monster every time you get on a call.
Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…
But the vibe you want to give off, is you don’t care about the outcome.
If you work together, great…
If not, that’s OK too.
If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>
How To Get Clarity On Whether You’re a Coach Or Consultant
I see this happen often.
That is people thinking they’re a coach when they’re actually a consultant or vice versa.
So, what’s the difference?
I ask this question at my events and you’d be surprised by the answers I get.
The bottom line is, most people don’t know the difference.
So, if you’d like some clarity on the matter, then click here to watch this quick video >>
Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.
Here’s an example…
If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.
This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.
This brings me to the next mistake.
Being Too Emotionally Attached To Your Clients Results
Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.
As Morpheus says “I can only show you the door, you must walk through it.”
It’s your job to do everything in your power to give them the best chance of success.
If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.
And in the event this happens, it’s not your fault.
Here’s a bonus mistake.
How To Stay In Charge After Your Client Gives You Money
I used to teach my clients this.
“Just because they give you money, doesn’t make you their little b*tch.”
You’re the boss, the problem solver.
Your clients must fit in with your schedule, not the other way around.
So, don’t bend over backwards to please them, do things on your terms.
Isn’t that why you got into business in the first place?
If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time.
There are many more mistakes we could cover, but I don’t want to give you too many things to work on.
I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.
To your success,
Dan Lok
P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.
When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.
We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.
Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>
