Done right, your LinkedIn profile and LinkedIn strategy can be a great way to attract the high-ticket clients you want. Whether you’re offering a specific product or professional service, the best clients are the ones who can afford your premium prices and wish to establish a long-term business relationship with you.
Anyone who is trying to grow their business and wants to attract more quality clients, should spend time developing a LinkedIn strategy. LinkedIn is one of the best platforms for generating qualified business leads. Approximately 80% of B2B leads come from LinkedIn, which is why your LinkedIn strategy can’t be neglected.
LinkedIn is also one of the best social media platforms for lead generation and closing sales. That’s why a thoughtful LinkedIn strategy should definitely be part of your social media marketing strategy, to market your product or service to the right prospects.
LinkedIn is different from other social media platforms, because the goal on LinkedIn is not to attract more friends – it’s to attract professionals with money. In other words, the goal is to attract business professionals who will buy your product or service.
Why is Your LinkedIn Strategy So Important?
You might be wondering, Why is it key to leverage LinkedIn to grow your business? Well, for starters, LinkedIn has over 300 million monthly active users, and over 40% of the world’s millionaires network on LinkedIn.
This means that LinkedIn is a great place to find upscale, high-ticket clients. The question is, does everyone use their LinkedIn profile to its highest potential? Absolutely not.
Even though LinkedIn is a fantastic way to advance your career, grow your contact list and grow your business, many people don’t know the proper way to leverage LinkedIn. In fact, most people don’t know how to develop and implement an effective LinkedIn strategy.
These people are missing out on many business opportunities that would otherwise be at their fingertips if they implemented the right LinkedIn strategy.
Is There a LinkedIn Strategy to Get Your Profile Promoted?
Creating an attractive and professional LinkedIn profile is just the first step when it comes to marketing yourself or your business on LinkedIn.
The next step of your LinkedIn strategy is even more important, which is figuring out the best way to get your LinkedIn profile promoted.
What’s the point of creating the perfect LinkedIn profile if nobody really sees it? Getting your LinkedIn profile promoted means you’re getting more eyeballs on your profile. This extra exposure can lead to more business opportunities.
There are several different strategies that will help you get your LinkedIn profile promoted to other LinkedIn users. These strategies include constantly updating your profile so that other users get a notification about your updates, participating in group discussions, optimizing your profile for SEO, commenting on various LinkedIn content, writing original articles on LinkedIn, advertising your profile via paid ads, distributing your LinkedIn posts on other social channels, and more.
Let’s discuss these strategies one by one, so that you can get a clear idea of how to maximize LinkedIn’s benefits to market yourself or your business.
Optimizing Your LinkedIn Profile for Search Results
What you must understand is that LinkedIn is essentially a search engine. Your prospects might be using LinkedIn to search for someone exactly like you, as we speak. Do you want them to find you? If you want your LinkedIn profile to get more exposure and show up in search results, what should you do? Spend the time optimizing your LinkedIn profile.
To optimize your LinkedIn profile, certain strategic keywords, keyphrases and terminology must be used throughout your profile. I want you to think about the keywords and terms your prospects would search for, to find someone with your skills and expertise.
These keywords should be distributed throughout your profile to maximize your profile’s visibility and exposure.
Distribute these strategic keywords in your headlines, your bio, your job descriptions, experience descriptions, status updates, and within your other LinkedIn content such as the articles you post.
Many of the keywords you use will be the skills and qualifications you possess, such as copywriting, social media marketing, sales, etc.
Furthermore, since skills are such a major search option, you’ll also want to get your skills endorsed by other LinkedIn users who can verify that you do in fact possess those skills.
Optimizing your LinkedIn profile also requires that your profile is not private, and that you’ve completed all sections of your profile. Don’t forget to fill in your location, for example. Many people will be specifically searching for someone to hire in their location.
Even if someone wants to hire you for remote work, they may prefer to consult with you in person, first. That’s just one of the many reasons why people search by location.
You’re also optimizing your profile by adding a photo, keeping your profile updated, being active on LinkedIn regularly, and being robust in your descriptions.
Write Engaging Articles on LinkedIn as Part of Your LinkedIn Strategy
When you post an original article you’ve written on LinkedIn, you’re essentially posting a blog post. Valuable, engaging, and informative blog posts will promote your LinkedIn profile. Why? Because if someone reads your article on LinkedIn and they genuinely value your content, they’ll want to learn more about the person who wrote the article. So, they’ll click to view your LinkedIn profile.
They might even share your LinkedIn article with their network. Some of the people they shared it with will also click to view your LinkedIn profile.
Writing valuable content in the form of LinkedIn articles is a very clever component of your LinkedIn strategy.
In these articles, you’ll want to provide valuable advice and information that demonstrates how knowledgeable and skilled you are. This is how you gain credibility and attract those high-ticket clients. You can even soft-sell your services within your LinkedIn articles, and incorporate a strategic call-to-action within the articles you post.
Ensure your content is original, and that you’re not repeating the same advice your readers will have already read again and again. Provide unique advice, expert knowledge, and make your content engaging instead of dull or dry.
By writing intelligent, informative, and valuable content, what are you doing? You are positioning yourself as an expert. Essentially, you’re establishing yourself as an authority in your niche by posting valuable content.
When potential clients read your articles on LinkedIn, they will be impressed with your knowledge and they’ll want to work with you. As I said before, they might even share your article with their network. All of these shares are a great way to get your profile promoted and noticed by more people.
It’s crucial to write share-worthy content on LinkedIn, and post content often.
Write Compelling Status Updates
Articles are one thing, but status updates are another important type of LinkedIn content that attracts attention to your profile.
LinkedIn gives status updates lots of exposure, but the first couple of sentences matter the most. When LinkedIn users are scrolling through their feed, they’ll see many status updates. Most of these status updates, however, won’t attract their attention.
Since while scrolling through the feed, the users only see the first couple of sentences of your status update, you must write a compelling first sentence. Crafting an attention-grabbing first sentence of your status should definitely be part of your LinkedIn strategy. Otherwise, people will just keep scrolling and won’t click to view your profile or bother to read your full status.
Make that first sentence so compelling, scrollers will want to see more, and your profile will get more views.
Organize an Engagement Pod on LinkedIn to Game the LinkedIn Algorithm
LinkedIn engagement pods are groups of people who have an arrangement with each other to engage with each other’s posts and articles on LinkedIn. For example, as soon as you publish a new status update or post a new article, you’d notify all the members of your engagement pod. As per the agreement, the members of your pod will comment and engage with your new post.
When a LinkedIn post gets good engagement within the first hour that it’s posted, what happens? LinkedIn increases the visibility of that post.
In other words, the engagement from your engagement pod causes LinkedIn’s algorithm to acknowledge your content as great content. LinkedIn then promotes your content in the LinkedIn feed to other users.
Utilize Your Copywriting Skills for Your LinkedIn Strategy
Acquiring copywriting skills will help you create a LinkedIn profile that gets noticed. Copywriting skills help you write a profile that is tailored to your target audience.
Copywriting is a form of engaging, persuasive writing that gets the reader to take action. Perhaps the action they’ll take is share your profile with a colleague or contact you with a job offer.
In general, by implementing copywriting skills in your LinkedIn profile and posts, more people will feel compelled to engage with your profile.
Great copywriting is all about writing content that resonates with the people who read it, and persuades them to take the desired action. Copywriters know how to write in a way that speaks their target audience’s language. By acknowledging your prospects’ pain points, and describing how you can help them, you’re drawing them in.
Copywriters also know how to write titles and headlines that are compelling and magnetic, and get people to click on the content and read it.
Many people write a LinkedIn post or profile bio that seems to only boast about how skilled they are. This is not the right LinkedIn strategy, because you’d be failing to compel prospects by acknowledging their wants and needs. Writing about your skills, strengths and expertise needs must always be tied into how you can help your prospects.
Use Hashtags on LinkedIn to Increase Your Visibility
Not very many people use hashtags as part of their LinkedIn strategy, but it is an effective practice. Using hashtags expands your reach on LinkedIn, and increases visibility to your profile.
When you create an update on LinkedIn to share with your network, you can add hashtags which will help people discover your profile.
This way, what you post will show up in hashtag feeds for the particular hashtags you used.
If you write a LinkedIn post about copywriting, for example, you can add the hashtag #copywriting. LinkedIn recommends that you try to limit your hashtag use to three hashtags per post. Don’t overdo it.
You can also add hashtags directly to your LinkedIn profile. Be sure to tailor these hashtags to your target audience. Only use select few hashtags that make sense for what you’re offering to your target audience.
You’ll have to do some research on which hashtags are trending and relevant within your niche area of expertise.
Get Your LinkedIn Profile Promoted with a Trending Post
LinkedIn recently added a feature that notifies you that your recent LinkedIn post is trending. When your post is trending, it means your LinkedIn profile is being promoted to a lot of LinkedIn users. So, how do you accomplish this?
For starters, it helps to use a trending hashtag and write about trending and relevant topics.
It’s tough to generate leads through your LinkedIn content if not enough people see the content you post. That’s why achieving ‘trending’ status will help you get more eyeballs on your content, thus generating more leads.
The best way to write a trending post is to do your research. Speak to current trends, and include current industry insight. Don’t forget to incorporate the most recent statistics or data on the trend in question.
Advertise Your LinkedIn Profile to Promote Yourself
LinkedIn advertising can be very effecting. You can customize your ad to boost engagement, profile visibility, and your overall reach on LinkedIn.
LinkedIn ads allow you to launch a targeted campaign quickly and easily to promote your LinkedIn profile. You can set your own budget and choose your ad format. You can also stop your ad at any time using the Campaign Manager.
It also helps that you can get very specific when it comes to selecting your target audience. Your target audience is who you want to see your ad, as in, your ideal prospect. There is a wide variety of criteria you can use to narrow down your ideal audience so that your advertising budget isn’t wasted on the wrong audience.
Distribute Your LinkedIn Posts on Various Social Platforms
A key component of a LinkedIn strategy is a distribution strategy. Instead of paid ads, you can promote your LinkedIn profile yourself, using your own social media channels. Your distribution strategy includes sharing your LinkedIn posts on other social platforms such as Facebook, Twitter, etc. This way, your social media followers on these other social platforms will get a chance to check out your LinkedIn profile.
In particular, some people post teaser content on their other social channels. Teaser content basically just says “read more here” and directs those people to the LinkedIn post for those who want to read the rest of the content.
It’s important to share your LinkedIn posts on your other social networks, because you want as many people as possible to engage with your LinkedIn post.
The LinkedIn algorithm measures the level of engagement your post receives from the public, and this greatly effects your post’s visibility. In other words, LinkedIn buries posts that don’t generate any engagement from users.
This means that your posts won’t appear in user’s feeds or be viewed by many people. LinkedIn doesn’t want to show its users poor-quality content. The algorithm thinks that zero engagement means the content is of poor quality.
Engage with Other LinkedIn Users
Engage, engage, engage. If you want to be noticed on LinkedIn, a good LinkedIn strategy to always keep in mind is to engage with other people’s content on LinkedIn.
Comment on people’s status updates and articles. Congratulate people when LinkedIn notifies you that someone has a new job. Be friendly, likable and personable in your comments. This makes people want to visit your profile or even return the favor by engaging with your posts.
Additionally, the more you comment on other people’s content, the more exposure you’re getting on LinkedIn.
You can even join certain groups or discussions on LinkedIn, and engage in a way that promotes your skills by showcasing your expertise in your comments.
Want to Learn How to Get The High-Ticket Clients Necessary for Success?
Many people ask me for advice on not only how to attract high-ticket clients, but also how to close high-ticket clients. You see, it’s one thing to implement a LinkedIn strategy to attract clients, but it’s a whole other challenge to close them and convince them to buy your product or service.
That’s why I’d suggest that you enroll in my High-Ticket Closer Certification Program. As part of this training, you will learn how to set up the perfect LinkedIn profile to generate more business and attract the high-ticket clients that you need in order to achieve success.