Finding high ticket clients is one of the biggest problems coaches, consultants, and high ticket experts share.
I remember when I first started my one-man copywriting agency.
I scoured The Yellow Pages (yes, it was a long time ago) looking for clients.
I’d cold call business, and tell them their ads sucked, and asked if they wanted me to write them a new one.
And guess what?
It was time for a terrible client-getting strategy…
Not to mention, time-consuming, frustrating, and demoralizing.
So in this week’s newsletter, I’m going to share with you 5 ways you can find high ticket clients.
Excited?
Good, let’s go!
FAIR WARNING: As you’re probably aware, 1 is the scariest number in business.
You never want to rely on ONE method only.
As a business owner, you must have multiple clients getting strategies working for you, for a continual flow of clients.
Networking
If you live in a well populated city, attending business events, or conferences and events in your niche.
You’ll meet a lot of like-minded people, you’ll get to learn from people further ahead than you, and you may even get to showcase your expertise.
But, there a few potential problems with this method:
You may face tough competition from other coaches and consultants in attendance.
Attending events often can become costly and time-consuming, when you could invest that time building your online presence (more on this later).
You don’t have complete control over the environment, you have limited access to every attendee, and it can be difficult building relationships over a short period of time.
Partnerships
This is a very effective way of expanding your client base.
You do this by collaborating with other businesses who serve the same people as you, but don’t solve the same problems.
This way you can both refer clients to each other and tap into each other’s networks.
Referrals
This is another great way of finding clients that boosts your bottomline.
Most business owners rely solely on referrals, and while that can work for some.
For me, referrals are like the icing on the cake.
But they are so important, I created an entire playlist you can check out here >>
Getting referrals is as simple as asking, but like everything, there’s a right way and wrong way.
So if you want my best tips, you’re welcome to sift through the playlist and for my best referral strategies…
Speaking at Events
These could be events you guest speak at, or events you run.
Even if your speaking skills aren’t quite there yet, if you don’t speak at events or run your own, you’ll never improve.
As you know, when you speak at events, you’re seen as an authority, which is great for positioning and conversions.
Selling from the stage is outside the scope of this newsletter, but I plan to write a newsletter about that in the near future.
Digital Marketing
Digital marketing is a broad term that encompasses paid ads on multiple platforms, free resources such as Instagram, TikTok, YouTube, and Facebook, etc, and email marketing.
Naturally, Digital Marketing is one of my favorite ways to attract and enroll high ticket clients.
You see me everywhere online, but what may surprise you, is you can still achieve great results without a huge social media presence.
Two reasons I love digital marketing is because you can specifically target your ideal client, which you can’t do in the offline world…
And due to the sheer number of people online, you can scale your marketing and business rapidly if things are done right.
Final words
Of course, all these client getting methods rely on the fact that you have strong systems in place to help you scale and sustain your growth.
If you feel the systems in your business need improvement or are non-existent, then I recommend getting to work to create the systems you need.
Doing this yourself will likely take your countless hours of research and implementation…
So, if you’d like my help and guidance, then I invite you to attend the first S.M.A.R.T. Challenge™ of 2023.
Over 3 impactful days, you’ll get my best tips and strategies to SCALE, SYSTEMIZE, and SUSTAIN your business.
These are the exact strategies I’ve used to not just survive, but thrive during the tough periods of economic uncertainty we’ve had over the last 3 years.
And I dare say, you’ll kick yourself if you miss out, as we only run this event a few times each year.
So click here for the full scoop while it’s fresh on your mind >>
See you there,
Dan Lok
P.S. – Each S.M.A.R.T. Challenge™ is better, more valuable, and more impactful than the previous one, as we’re always improving.
