What you’re about to read COULD completely change your positioning in the marketplace…
So pay close attention…
Because this may have a profound effect on your bottom line.
I’ve asked my audience this many times, and EVERY time without fail, the answers vary.
“What’s the difference between a coach, a consultant, and a mentor?”
If your definition of these is incorrect or unclear…
Your positioning in the marketplace could be wrong…
And this could have a huge effect on your business and revenue.
So before we go any further, let’s clarify these definitions together.
In short, a coach will motivate you, point out your blindspots, and help you achieve certain goals, think basketball coach.
A consultant may also help you achieve certain goals, but will implement their expertise and it for you, think marketing consultant.
You may want to get better at basketball, but when it comes to marketing, you just want someone to do it for you.
A mentor is someone who’s “been there and done that”.
They help their clients get similar results to what they’ve achieved and will save them time, heartache, and help them avoid mistakes before they make them.
How Should You Position Yourself In The Marketplace?
So now you know the difference between a coach, consultant, and mentor.
Let me ask you something…
Are you positioned in the marketplace correctly?
The reason why this is so important is that the way you position yourself changes your marketing message.
And it’s your marketing message that moves the needle in your business.
You want your positioning to be as unique as possible…
So now you know why positioning is so important, next, you must know…
How To Position Yourself In The Marketplace And Stand Out From Your Competitors
In order to position your product or service correctly, you must first work out what your Unique Selling Proposition (USP) is.
This is a product/service-centric statement that sets you aside from your competitors.
After you have this, you’re in a good position to create your Positioning Strategy.
The following factors will help you create your Positioning Strategy:
- Product characteristics…
- Quality or luxury…
- Product use or application…
It will also help you identify gaps and opportunities in your marketplace…
So I urge you to read it as it will help you take your business to a whole new level.
Why Your Personal Positioning Is Vital To Your Success
Now before we close this out, as you run a primarily service based business…
YOU are such a big part of your product.
So far we’ve talked about how to position your product or service, but YOUR positioning is just as important.
Here’s what I mean.
At the very least you should position yourself as an expert in your niche.
If you can, positioning yourself as a Celebrity Authority would be ideal.
Why is this so important?
Think of some celebrity authorities you know of…
Steve Jobs, Elon Musk, or Oprah Winfrey.
If you can create that kind of celebrity and authority in your niche, it attracts clients to you like a magnet.
In our space, we have people like Tony Robbins, and I myself am also a celebrity authority, although not at the same level as Tony.
Because as people cannot see your service, they judge by what they can see.
Ultimately, it’s your reputation that precedes you and makes you money, and this is why it’s so important.
For a final video, I’d like to share with you external positioning secrets that attract high end buyers.
So that’s about all I got for you today.
Although I could easily segue into personal branding, I think that will be a topic for another newsletter.
So, look out for that one, but until then…
Go high ticket,
P.S. – If you’d like complete clarity on your offer so you know exactly what your USP and your Positioning Strategy is, we’re running a live event called High Ticket Mastery, in January.
At this event, you’ll discover exactly how to create an irresistible offer, how to attract an abundance of high ticket leads, and close those leads without being salesy, sleazy, pushy, or inauthentic.
Our last event was a huge success and everyone who attended received immense value and a “done list” of tasks they’d completed during the event.