The world is changing rapidly…
And it’s a good idea to stay up to date with skills in high demand.
So in this week’s newsletter, I’ll share some of the skills I believe are the best to develop in 2023 and beyond.
FAIR WARNING: This list is not exhaustive, and there are many more skills you could develop if none of these excite you.
Due to the explosion of online businesses, we’ll focus on online skills you can do independent of your location, so you can design your life exactly how you want.
The Day My Client Told Me I Was Full Of Sh*t
In the early 2000’s I was on the phone with a marketing prospect, doing my thing, when suddenly he said…
“STOP!
We’ve only been speaking for a few minutes and you’ve already made multiple grammatical errors, and you speak with a thick accent…
And you think you’re going to write my marketing campaign?
I think you’re full of sh*t!”
Then he hung up on me, and I was left feeling confused and inadequate.
Why would this man would attack me, when all I wanted to do was do a good job and provide for my mom.
It was at that moment, I decided to develop what I believe is the most important skill in business.
I’m talking about closing.
If you love talking to people and you’re more of an extrovert, then closing could be the skill for you.
And personally, I don’t think AI will replace this skill.
People want to talk to humans, not computers or robots.
Why Video Editing Is a Highly Sought After Skill
With 2.68 billion users and 3.7 million videos uploaded to Youtube EVERY DAY, the platform is showing no sign of slowing down.
TikTok has over 1.5 billion users and continues to grow, and Instagram has over 2.35 billion users.
Facebook is now pushing video ads more than picture ads, so it’s safe to say that the demand for video has exploded and will continue to grow for years to come.
If you love making videos or video editing, then there’s no reason you can’t edit videos for online businesses or offline businesses who realize they need an online presence to stay relevant.
Why Copywriting Is Still in High Demand
As you may know, Copywriting was my first high income skill, taught to me by my first mentor, Alan Jacques.
I used this skill to hit my first 6 figures and pay back $150K of debt.
With the rise of AI, some business owners are using ChatGPT to write their own copy, but here’s the thing, [Name].
Most of them aren’t copywriters, and most don’t know how to use the AI properly.
That’s where you come in.
If you’re ready to take action, and get into copywriting then this is your chance.
Because it always pays to stay ahead of the curve.
A copywriter who uses AI to streamline their research process and get the copy to 80% complete before they add the finishing touches, will outperform writers who don’t use it.
As I mentioned in a previous newsletter, you must know how to write good copy, before you use the AI or you’ll run into problems.
Why Digital Marketing Is The Skill To Develop
The term digital marketing can be confusing at times, because while it’s simply marketing online, there are multiple skills that come under the digital marketing umbrella.
So let’s break down some of them for you so you can identify which skill you think would best suit you.
DISCLAIMER: While you could develop all these skills, it’s wise that you focus on one for a few years before you stack on another skill.
How To Give Your Future Clients Free Google Traffic
Search Engine Optimization or SEO uses website content, keywords and backlinks to drive free traffic from search engines like Google to websites.
It’s vital for businesses who want to be discovered organically, which is a dream come true for every business.
Of course the traffic the business receives is free, but they’ll pay you handsomely for your ability to help them rank on the first page of Google.
If you like the idea of research and strategizing with your clients about how to drive more traffic to their website, SEO could be for you.
Why Social Media Marketing Is The Future of Ecommerce
Many years ago, I partnered with an Ecomm business that sold Pandora bracelet charms.
I helped them with their digital marketing, and in 2012 we were named the ‘Online Retailer of The Year’ by Canada Post.
In 2022, shopping on social media really exploded and this trend is set to continue.
But it’s not just EComm businesses that advertise on social media.
Any business owner who’s smart knows a good portion of their customers can be found on various social media platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube.
If you think advertising could be interesting then starting a social media advertising agency, or becoming a media buyer (someone who buys advertising space online) may be something to look at.
And with this skill, you’ll also develop your Copywriting skills, so you can kill two birds with one stone.
Now that doesn’t mean you should learn every type of copy, you’ll only focus on writing ads for social media.
Why Email Isn’t Dead
Email continues to be an effective way to generate revenue for companies of all sizes.
Many think email is dead, but if you can build a strong relationship for the email list of the businesses you work with, it will be very lucrative for you and your clients.
You could focus on email copywriting and also develop the skill of email marketing/list management at the same time, and you’ll make a very good income.
In Closing…
As I mentioned, this list is not exhaustive.
Other skills you could develop include funnel building, web design, cyber security, coding, and blockchain programming, just to name a few.
I hope you’ve found this newsletter valuable, and you’ll take action on one of these skills.
Because, in a few years you’ll look back on this moment, and say one of two things.
Either “I’m glad I got started when I did, because now I’m financially secure, and living my best life.”
OR “I wish I’d got started back then.”
The choice is yours.
To Your success,
Dan Lok
P.S. – While I don’t have trainings on all the high income skills I mentioned above, if you’d like to check out some of my trainings and ignite your income, then click here to visit the Dan Lok Shop >>
