Recently I wrote a newsletter about how to get quick wins in your business…
And don’t get me wrong, quick wins are great.
But if you’re relying on quick wins all the time, your revenue will be unreliable and inconsistent.
In other words, you’ll find yourself on the revenue rollercoaster.
I’ve been there, and it sucks.
Because it leaves you constantly uncertain about the future.
You can’t plan your life how you want, and what’s worse…
You’re reliant on quick win strategies and referrals.
I always say “if you don’t have a reliable and predictable way to generate revenue in your business, all you’ve got is an expensive hobby.”
So, in this week’s newsletter…
I’ll share what you need in your business to create reliable, sustainable, and consistent revenue, so you can wave the income rollercoaster “goodbye”.
Why Your Program Must Be Evergreen
Before we go further, I’m going to assume you’re not selling low ticket offers.
I teach creating high ticket offers that could be anywhere from $2K – $3K up to $50K -$100K or more.
One of our Dragon 100™ clients made $1.2 million with just 3 clients worth $400K each.
But no matter what the price of your offer, it must be evergreen.
Meaning, you must be able to sign up new clients any day of the month.
Even if your program is 12 weeks long, what you don’t want to do is to only take on new clients after each intake finishes.
Because it can put a ceiling on your revenue.
Chances are you’ll want a break between each 12 week intake, and if you run your business like this you’ll experience waves of revenue every 3 months or so.
But if you can bring new clients in at any moment, this is the first step to consistent revenue.
You can get all your coaching done in a few hours per week, so all your clients can attend and have their questions answered and get what they need.
As your business grows you can extend the coaching calls as needed.
Why You MUST Control Your Lead Flow
According to signpost.com, 82% of small businesses rely on referrals as their main source of new business.
Now don’t get me wrong, referrals are great, and I have an entire training on how to get more referrals more often…
But if you rely on referrals ONLY, and you’re one of the 70% of business without a solid referral system (www.invespcro.com)…
That’s what I call “hope marketing”, and hope doesn’t pay the bills.
How To Control Your Lead Flow
So how do you control your leads?
With paid advertising.
There are many platforms you can advertise on, including Twitter, Facebook, YouTube, Instagram, TikTok, and more.
Your goal with your advertising is obviously to turn your paid ads into profit consistently.
When you can invest $1 and get at least $2 or more back each time, that’s how you create certainty and reliability in your business.
The question is, do you do your own marketing or find an agency to do it for you?
We’ve hired agencies, had experts run our ads, and we’ve also done them in-house.
Each has their pros and cons, and I’m sure not all agencies are the same, but some are more concerned with their bottom line than their client’s.
I’ve lost millions of dollar working with some agencies, so I shot you a video on 3 factors to consider BEFORE hiring and agency >>
Do not skip this video, because if you work with the wrong agency, it could cost you your business, or worse.
What To Do If You Want To Do Your Own Marketing?
I realize there is a lot to learn in business.
At the very least you’ve got to learn sales, but marketing is also a very valuable skill that pays dividends for your time invested.
As of October 2022, Facebook has 2.93 billion monthly active users, so it could be a great place to advertise your business.
But as I don’t have a Facebook ads training…
You’ll have to find someone you resonate with, and who has similar results to what you desire to teach you the skill, if you’re not ready to hire an agency.
A Final Secret To Consistent and Predictable Monthly Revenue
This next secret comes with a strong caveat.
DO NOT try to implement all of what you’re about to see at the same time.
You’re a coach, consultant, expert, or trainer.
The last thing you want is to dilute your focus and end up with shiny object syndrome.
With that said, if you want another method for creating predictable monthly revenue…
Then creating strategic multiple sources of income is the way to go.
Now, you may already have multiple sources of income, or it could be something you’re yet to start…
First and foremost, having consistent high quality leads is the KEY to dependable revenue.
Once you’ve got this in place, then you’re ready to work on other streams of income, because the streams of income mentioned in the video are like icing on the cake.
Until next time, go high ticket,
P.S. – If you want to know how to generate an unlimited amount of high quality leads consistently, then you’ll love the S.M.A.R.T Challenge™.
It’s my 3-day business immersive, where you’ll discover the secrets and strategies I’ve used to take my business to 8 figures, and thrive regardless of what the economy is doing.