It’s never been more critical to build an organic audience…
After all, if you have killer content your audience enjoys and finds valuable…
You’ve essentially got a horde of free leads who know, like, and trust you, and have great potential to become future customers and clients.
But as you may know, building an organic following takes time, energy, and consistency.
So, in this week’s newsletter, you’ll discover the content creation secrets of some of the internet’s top influencers…
And I’ll also share my best tips for automating your content to save time.
Before we get started, I’m going to assume you know exactly who your client avatar is, because if not, you’ll find it very difficult to create high-value content for your niche.
How To Produce Content On a Consistent Basis
No matter what you pursue in life or business, consistency is KEY.
I always say, “consistency beats intensity”, and it’s very true.
Let’s take working out as an example.
You’re far better off building a habit of working out for 30 minutes, 4 times per week, than doing one 2-hour session only when you feel motivated.
It’s the same with content.
You want to build a habit around creating content because you’re not always going to feel motivated or inspired.
So how do you ensure you’ll set aside enough time each week to create content?
Another thing that I do, that Gary Vee also believes in, is integration.
I say, “Integrate content creation into your life”.
Gary says “Document, don’t create.”
It’s the same thing.
If you can find a way to make content creation part of your day, you’ll find it far less challenging to stay consistent.
My whole Boss in the Bentley series was shot on the way to meetings etc.
Why Self-awareness Is KEY When Creating Content
As you know, there are multiple platforms and formats you could create content for.
Personally, I have content in all areas, from video to audio, to pictures, and blogs/articles.
I’m at a stage where my team creates a lot of that for me, but I didn’t get there overnight.
For you, if you’re just starting out or not too far along on your journey, you’ll need to figure out what you enjoy most and where your strengths lie, and then pick a suitable platform.
Speaking of Gary Vee… here’s a snippet from an interview he did in Dubai where he talks about all things content creation…
I strongly suggest you watch this video, as it also reveals one of the most powerful content creation strategies most creators overlook.
Why You Must Stay In Your Lane When Creating Content
I have a lot of different types of videos on my YouTube channel, but they’re all connected in some way to business, life, and success…
But you’ll never catch me making a video about something I know nothing about, and that’s why authenticity is so important.
You’ve got to make content that’s authentic to you, your experiences, beliefs, and expertise.
Gary Vee mentioned this in the video I linked above, and other top content creators like Alex Hormozi will say the same thing.
If you speak on things you don’t know about, it will be obvious to your audience, and you’ll lose credibility.
Now, that doesn’t mean you can’t research a topic to relay it to your audience and add your spin to it, but you must do the work before you create content on a particular topic.
How To Keep Your Content Ideas Fresh
This will sound obvious, but if you want to succeed at the game of content creation, you must always have new ideas and a fresh spin on things.
Don’t get me wrong, this can be very challenging, but one of the things I like to do is look at content in other niches and see how I can apply it to my niche.
There’s little point in watching content in your niche for new ideas.
You’ve got to think outside the box, or better yet, think like there is no box.
And watching studying other niches is a great way of doing this.
But, I have something special for you if you ever get stuck for ideas.
And these tips can and should also be applied to other areas of your business.
So, don’t waste another second, and watch the video above, you’ll be glad you did.
How To Schedule Your Content
If you’re not at the stage where you have a team to schedule content for you, my best advice is to block out a small amount of time and automate your content.
You could do it once per week, twice per month, or even once a month, whatever works best with your content creation schedule.
I’ve tried a bunch of different softwares for different platforms, so feel free to Google search an automation software for the platform of your choice.
Some platforms, like YouTube have inbuilt scheduling options.
You may also like to research when is the best time day and time to post content in your region of the world.
If you want to build a loyal fanbase, some of which will take action on your offers, you must:
Know your audience… Have fresh ideas… Be authentic… Produce high quality content… and Be consistent.
If you can do all those, and plan to play the LONG game (I’m talking at least 2-5 years here) then you’re in a great position to build the following you desire.
To your success,
P.S. – Whether you have a solid social media following yet or not, one thing vital to the success of your business is having an irresistible high ticket offer.
And if you want my expertise and guidance in creating your high ticket offer, then you won’t want to miss my 3-day business immersive High Ticket Mastery™.
At this event, I’ll pull back the curtains on how I sold over $100 million high ticket coaching and consulting services, and how you can replicate some of my success in your business by…
Creating an irresistible high ticket offer, tapping into a flow of high ticket leads, and closing those leads on your offer without feeling salesy or inauthentic.