You won’t believe how many business owners don’t know this…
Your story is one of the most powerful tools in your arsenal to close clients into your high ticket products and services.
One of my good friends Ivan Nikkhoo, who spoke at the Dragon Summit™ last year shares this belief, and to kick off this newsletter…
As you’re watching you’ll soon see exactly why your story is so powerful, and it will set up the rest of the newsletter.
As you may have guessed, you’ll discover how to take your storytelling to the next level so you can close more sales and have a bigger impact.
Why You Ended Up In My Eco-System
It’s quite likely you know the following things about me:
- I moved to Canada as a teen with my mom not knowing a word of English…
- I was the invisible kid at school. I was shy and introverted and I got beat up often…
- I got into business out of necessity because my Dad could no longer send us money after his business partner backstabbed him and he went bankrupt…
- I failed at 13 businesses before having my first success…
- I met my mentor Alan at an event and he taught me my first high income skill…
I could go on, but I think you get the point.
Whether it’s one or more of the points above or another part of my story…
On some level you can relate to it, and that’s why you choose to read my newsletter, invest in my products, or become a mentee or client.
5 Secrets To Brilliant Storytelling
Did you ever wonder why certain stories sticks in your mind?
Furthermore, do you remember the lesson those stories taught you?
As with anything, there’s a right way to do something and a wrong way, and storytelling is no different.
We’ve all heard someone tell a terrible story, and oddly enough, sometimes those are just as memorable.
Wouldn’t you agree?
So here are 5 secrets to tell a brilliant story.
1. Set the stage
Every great story starts with something like “Once upon a time…” or “Back in 2003…”, or “Many years ago…”
This tiny detail sets the scene and gives the listener context on the story.
2. Be Specific
If you’re describing something, make sure you’re as detailed as possible.
This helps the listener create a picture in their mind.
They may picture you as a younger person, or the car you’re driving, or the house you lived in, etc.
This increases their investment in and engagement with the story..
3. Take Your Listener On An Emotional Journey
No doubt you’ve been through many struggles to get to the point where you’re now coaching or consulting people on their life and business.
When you tell your story, you want them to feel exactly what you experienced all those years ago.
4. Create Mystery In Your Story
If you want to hold peoples’ attention, create open loops in your story.
This forces them to want to keep listening, so they can close the loop in their mind.
This could be as simple as teasing some information and saying “I wanted to know what would happen if…”
The listener hears this and thinks, “I wonder what happened?”
So they keep listening.
You should constantly add mystery to your story and then release the tension by revealing what happened.
5. Relay The Moral Of The Story
Every story must have a purpose, and if you tell a story in a business setting, it’s to elicit some kind of action in your prospects, hopefully investing in your services.
How Tell A Story And Pitch Your Services
Steve Jobs is widely regarded as one of the best storytellers in business.
Over the years he’s used story to pitch the iPhone, iPod, iPad, and many other successful Apple products.
Jobs’ stories have literally changed the world and how we consume information and media.
So let me ask you a question…
Would you like to know Steve’s storytelling structure, so you can apply it to your business?
After applying this to your business, you’ll have a solid presentation that should help you convert prospects and impact many more lives.
Where To From Here?
If you plan on doing more presentations, whether they be live or virtually, you’ll want to brush up on your public speaking skills.
And as you may know I’ve been a professional speaker for many years now…
But it wasn’t always like that for me.
In fact, I was very shy and introverted when I first started, but I’m living proof that anyone can at least improve their speaking and delivery.
Until next time,
Go high ticket,
P.S. – Due to popular demand, we’ve decided to run another S.M.A.R.T Challenge™.
If you missed the last one, I highly recommend you attend if you want to bulletproof your business before the next recession.
When you join us, you’ll discover my favorite secrets and strategies that allowed me to sell over $100 million in my coaching business in just a few years…
As well as how to SCALE, SYSTEMISE, and SUSTAIN your business for years to come.