Wealth Building & Investing

What Business to Start: The Brutal Truth Most People Never Realize

Every entrepreneur asks the million-dollar question: “What business to start?” If you’re tired of generic advice and want a real, no-BS roadmap to choosing the right business, you’re in the right place.

This seemingly simple question often masks a deeper uncertainty about how to embark on an entrepreneurial journey. Let me break it down for you in a way that will completely transform how you think about entrepreneurship.

Table of Content

  1. The Brutal Truth About “Perfect” Business Ideas
  2. Why Passion Alone Will KILL Your Business
  3. Avoiding the Entrepreneur’s Biggest Nightmare: Regret
  4. Redefining Success: It’s Not About Feeling Good

several people are discussing what business to start

The Brutal Truth About “Perfect” Business Ideas

Most people are searching for a magic formula—a single brilliant concept guaranteed to make them successful. Hate to break it to you, but that’s not how real entrepreneurship works.

The “best idea” isn’t about finding the perfect concept. Instead, it’s about something much more critical:

Developing the Right Entrepreneurial Mindset

The entrepreneurial journey requires a radical mindset shift. Break free from the employee mentality of clocking in and following rules. Think like a value creator who sees opportunities where others see obstacles. Learn to embrace uncertainty and commit to continuous growth. Your mind is your most powerful tool—transform how you think, and you’ll transform how you do business.

Check this article to trick your Brain into Success.

Being Adaptable

Adaptability is your survival mechanism in the fast-paced world of entrepreneurship. Markets change rapidly, and your first business idea may not work out as planned. Successful entrepreneurs treat their ideas as hypotheses to test and refine. Flexibility isn’t just an advantage—it’s a necessity.

Continuously Improving Your Skills

Your skills are your most valuable asset. Before investing in a business, invest in yourself. Learn, attend workshops, and seek mentorship. Failures are inevitable, but they’re also opportunities to grow. The most successful entrepreneurs aren’t those who avoid failure but those who learn and adapt quickly.

Creating Systems That Generate Value

Successful businesses aren’t about working harder—they’re about working smarter. Build systems that generate value consistently and autonomously. Create processes and leverage technology to design a business that runs itself. The ultimate goal: a scalable operation that generates revenue whether you’re actively working or not.

Want to know EXACTLY how to choose the right business? My SMART Challenge reveals insider secrets used by billion-dollar entrepreneurs. Three days could change EVERYTHING.

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A SMART Challenge ticket and a button to direct readers to check more details on SMART Challge

Why Passion Alone Will KILL Your Business

Let’s debunk a dangerous myth: “Follow your passion.” While it sounds inspiring, passion without strategy is like a Ferrari without an engine—it looks good but goes nowhere.

Here’s what really matters when deciding what business to start:

Look for Businesses in Growing Industries

Trends act as an entrepreneurial compass. Successful entrepreneurs don’t chase current markets—they position themselves ahead of market trends. Learn to spot opportunities by understanding emerging technologies and shifts in consumer behavior. Your ability to ride growth trends is a defining trait of a successful entrepreneur.

People Will Pay to Fix

The most profitable businesses address real, urgent problems. Forget passion—focus on solving pain points that keep people awake at night. The bigger the problem, the greater the opportunity. Entrepreneurs don’t just sell products—they create transformative solutions.

a man is selecting a good business idea

Focus on High-Value Skills and Markets

Not all skills are created equal in the entrepreneurial world. Some skills generate $20 an hour, while others can generate $2,000 an hour. The key is learning to differentiate, specialize, and position yourself in high-value markets when determining what business to start.

Build a Scalable Business Model

Scalability separates entrepreneurs from freelancers. Can your business grow without you working more hours? A scalable model means creating systems that generate revenue independently of your direct labor.

Prioritize Recurring Revenue

Recurring revenue is the holy grail of sustainable wealth. One-time sales are a trap that keeps you constantly hunting for the next customer. Build businesses with subscription models, retainer services, or products that create ongoing value.

Ready to ditch the guesswork? The SMART Challenge breaks down EXACTLY how to identify million-dollar business opportunities.

Secure your spot before it’s too late!

Avoiding the Entrepreneur’s Biggest Nightmare: Regret

The biggest mistake entrepreneurs make is rushing into an idea without validating it. Here’s how to avoid that trap:

Conduct Market Validation

Market validation isn’t a luxury—it’s your survival strategy. Before investing serious money, talk to potential customers directly. Your assumptions are your biggest enemy; they’ll destroy your business faster than any external challenge.

a man is checking the list

Start with Low-Risk Experiments

Entrepreneurship is about intelligent risk-taking, not reckless gambling. Start with small, calculated experiments that test your core business hypothesis. Invest minimally, learn maximally.

Be Willing to Pivot

Attachment kills more businesses than any external factor. Your first idea is rarely your best idea, and successful entrepreneurs know when to let go. Be prepared to completely change direction based on market feedback.

Invest in Personal Growth

You are your most valuable business asset. Continuous learning isn’t optional—it’s your survival mechanism in the brutal entrepreneurial landscape.

Want my exact market validation process? Join the SMART Challenge for actionable training.

Redefining Success: It’s Not About Feeling Good

Success isn’t about comfort or following your passion blindly. It’s about strategy, value creation, and long-term impact.

Create Economic Value

Stop asking, “How much money can I make?” Start asking, “How much value can I create?” Revenue is a reflection of the problems you solve for others. Focus on developing a strategic approach that maximizes value creation. True revenue stems from solving critical problems, understanding market needs, and delivering innovative solutions that transform your clients’ businesses and operational capabilities.

Build Systems for Consistent Income

Develop robust, scalable systems that generate predictable income independent of your direct involvement. Design strategic frameworks that automate revenue generation, leverage technology, and create sustainable business models that continue to produce financial returns even when you’re not actively working.

Develop Multiple Revenue Streams

Strategically diversify your income sources to build financial resilience and create a comprehensive economic ecosystem. Successful entrepreneurs construct interconnected revenue streams that not only mitigate risk but also create synergistic opportunities for growth, innovation, and long-term financial stability. 

several streams to revenue

Strategic Scaling and Organizational Architecture

Transform your business from a personality-driven enterprise to a systematic, scalable organization. Focus on building leadership infrastructure, developing strong operational processes, and creating a company culture that can grow beyond your personal capabilities, enabling sustainable expansion and value creation.

Transform your definition of success at the SMART Challenge! Three days of intensive training that will reshape your entrepreneurial journey.

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Final Thoughts

Stop searching for the perfect idea and start building your entrepreneurial ecosystem. The right business will emerge when you focus on growth, value creation, and strategic action.

If you’re serious about discovering what business to start, you need a proven system, access to real-world strategies, and a supportive community.

This is your moment. The SMART Challenge is your gateway to entrepreneurial transformation.

Don’t wait—register now before the opportunity is gone!

SMART Challenge event poster

 

Trick Your Brain Into Succeeding?

There’s a certain ingredient to success that I’ve talked about many times, but it’s not the core of my message.

And that thing is “Acting as if” you’re already successful.

You may have heard of this before, and it’s very popular in what I call the “woo woo”, or law of attraction space.

Because, while I believe developing the right skills and taking the right actions are the keys to success…

There’s another part of me that knows in order to be successful, you must also act the part before you become successful.

Because what’s the alternative?

Acting unsuccessful?

I think we both know if you act unsuccessful, you’ll stay unsuccessful.

So, today I wanted to share a few personal stories of times I “acted as if” to get what I wanted in life…

Or as Law of Attraction people would say “manifest” what I wanted in life.

I’ll also include specific videos to help you “act as if” so you too can “manifest” what you truly want out of life.

How I Surrounded Myself With Luxury While I Was Still Broke

When I first got started in business, I was dead broke.

I knew I had to get used to money and being around luxury if I wanted to make a lot of money.

So, instead of working at home, I’d set up my office in the lobby of luxury hotels.

I was surrounded by what I call ‘wealth triggers’.

I could barely afford anything from the restaurant except the occasional green tea.

Eventually I was able to eat lunch and dinner there, or spend the night if I wanted.

This is the power of your environment, which is why I always recommend if you want success to upgrade your environment first.

The Day I Bought My Dream Car

When I first got my driver’s license, I bought my Aunt’s old Ford Escort.

It had 100,000 miles on the clock, and the passenger side door didn’t work.

Everytime I drove mom to get groceries, she had to enter through the driver’s side door.

So, when I became financially successful, I’d had my eye on the Mazda Rx-8 for a long time.

Every time I’d see someone driving an Rx-8, I’d tell my friends…

“That’s my car.”

They’d say “No it’s not Dan, you’re not driving it.”

I’d ignore them and continue to tell myself that it was my car.

Every day I drove that car in my mind.

I’d go to the dealership and literally “smell the leather” of the car I wanted.

One day, I went to the dealership and told the salesman, I wanted to buy the Mazda Rx-8 and I told him exactly what I wanted in the car.

He looked at me puzzled…

“Don’t you want to take it for a test drive sir?”, he asked.

“No, just give me the papers to sign, and I’ll take the car.”, I replied.

He kept asking me if I wanted to test drive it, but I kept declining his offer.

After buying the car, you’d think I was excited driving it home, but I wasn’t.

It felt normal, because I’d driven the car so many times in my mind, it was like I already owned it.

Years later I’d upgrade to the Bentley, but that’s another story.

Why I Hired a Limousine To My Speaking Gigs

Many years ago, when I was just getting started as a speaker…

I used to take a cab to the airport, which would cost around $60.

I thought to myself, how can I upgrade my trip to the airport and act like a successful speaker?

I decided to take a limo to the airport instead.

The price difference was only about $40, but it made a huge difference to my confidence and the way I felt.

My audience didn’t know I rode in a limo, but I knew, and that was all that mattered.

I’d sit in the back of the stretch limo with my Fiji water and my music, and I noticed people always looked at the limo to see who was inside.

People couldn’t care less about who was riding in a cab though.

All this affected my performance and helped me present better than I did when I took a cab.

I even went back to cabs for a while and noticed my performance drop.

So after that, I said “no more cabs”.

What can you do to upgrade an area of your life like that?

It doesn’t have to cost thousands of dollars, as I’ve just mentioned the difference in price for me was only $40.

Why You Can’t Get Rich Looking Poor

If you’re still not convinced how powerful it is to “act as if”

Let me share with you something I teach my mentees.

That is, you can’t get rich looking poor, and you definitely can’t get rich feeling poor.

If you want success, you’ve got to look and act the part.

It’s the only way.

Why?

Because when you look good you feel good, and when you feel good you perform better.

I want to share with you a quick video that highlights this, where my social media director bought a suit just for our event >>

Finally, I found this video from my mentor Dan Peña where he shares his experiences “smelling the leather” as he calls it, and why it’s so important.

You can check out the 1 min video here >>

If you study any successful person, almost all of them will say acting “as if” is a key component of their success, on top of all the action they take.

If you look at the words “law of attraction”, the main word that makes up the word “attraction” is “action”.

That’s why positive thinking by itself doesn’t work.

But when you combine the right actions with “acting as if”, something magical happens.

To your success,

Dan Lok

P.S. – I created a program called Wealth Attraction Secrets, I think you’ll enjoy.

It’s designed to help help you unlock the magic the makes the law of attraction work.

Without this vital piece of the puzzle the law of attraction simply won’t work.

It’s a bold claim, I know, but click here to check it out while it’s fresh on your mind >>

Hungry For Success? (Read This)

How hungry are you for success?

Because in my line of work I see people of all walks of life in pursuit of success.

I see people with all odds stacked against them who make it through hard work and determination…

I also see people who have everything working in their favor who never succeed, and everything in between.

So I wanted to share with you a little about my journey to success and moving through the life stages of survival, security, success, and significance…

So you can figure out exactly where you are within the 4 stages and what you need to do to progress to the next stage.

How to Find Out Where You Are In the 4 Stages of Life

In my book Unlock It, I identify 4 stages of life.

Survival

Like most people, I spent many years at this stage.

I still remember how difficult life was, jumping on every opportunity that came my way…

Thinking that this new opportunity would bring the success I desired…

When in reality, each of the 13 business failures I had only kept me there longer.

It wasn’t until I met my first mentor Alan who taught me my first high income skill of Copywriting that I was able to move to the next level.

Security

After working as a Copywriter for just one year, I hit my first 6 figures.

I was finally making enough money to support myself and my mom, and begin paying back some of the $150K worth of debt I’d amassed.

I began consulting businesses on their marketing and added another high income skill to my tool belt.

This gave me an extra 6 figures per year in income, and life was very comfortable.

One day, I had an epiphany, and it helped me reach the next stage.

Success

I’m almost certain you’ve had periods in your life where you had to let go of something that wasn’t serving you.

It can be difficult at times, especially if you’ve invested a lot of time and energy into it.

But letting go of the thing that took me from survival to security was a very tough decision.

I knew that what got me here wouldn’t get me to where I wanted to go, so I fired all my copywriting clients and jumped feet first into the online business world. 

What happened over the next few years allowed me to retire at 27.

I remember trying the stereotypical retirement dream of sitting on a beach.

After a day or two I got bored, so I watched movies.

After another day or two I got bored of that.

I’d been retired for one month before I decided I had to go back to work.

I had everything I ever needed or wanted and although few ever achieve this level of success, I felt there was something missing and I couldn’t put my finger on it.

Significance

I remember talking to Alan about going back to work.

He told me I should start another business.

Business is war. It’s cut throat…

And I really didn’t want to.

But he told me to start something that I knew I’d love and that could impact others in a positive way.

That’s when I began mentoring others, and transferring my skills.

I didn’t know this would happen, but for the first time in my life I felt fulfilled…

Like I had a purpose other than just making money.

Even better, I was being paid very well for the work I was doing.

You see, significance isn’t about you.

It’s about expanding your influence, impacting others, and leaving a legacy.

And I feel grateful I’m able to do this so early on my life journey.

So where do you sit within the 4 stages I’ve outlined above?

If you haven’t read my book Unlock It, that would be a good place to start, as I teach you how to unlock your wealth, impact, and significance.

Click here to grab your copy >>

How To Know If You’re Hungry Enough For Success

So in light of all we’ve spoken about today, the question is…

How hungry are you for success, [Name]?

Because I can tell you, success isn’t an easy journey.

I’ve heard people talk a big game and come out swinging.

But success is more about consistency than intensity.

Are you willing to take a metaphoric beating day in day out to achieve your dreams?

If you’re unsure, I want to share a quick story with you about a millionaire and a young man.

It’s a TED talk I did many years ago, but the lesson is very important, and you can watch it here >>

No matter whether you pursue success or not, I wish you all the best on your journey.

In conclusion…

If I can go from being a shy and introverted kid who moved to Canada without a word of the English language on my lips to where I am today…

I know you can achieve your version of success, because remember…

“Success is living life on your own terms.”

I truly believe you can build the life you want, make the money you want, and live where you want.

For me, it all started with a high income skill, and if you haven’t developed your first high income skill yet, then click here to check out some of my trainings at the Dan Lok Shop >>

Even if you already have one high income skill, look to stack another skill on top of that one, to amplify your income even further.

I know you can do it,

Dan Lok

P.S. – Don’t be one of those people who buy all the courses and never implement anything.

People like that talk a big game, but their life NEVER changes.

They’re not serious about their life or their success.

Get ahead of the pack with your new high income skill here >>

Avoid These Huge Money Mistakes…

Becoming a financial success is actually more about the money you keep and invest than the money you make.

Because it doesn’t matter how much money you make, if you have poor money habits, you’ll never achieve the level of wealth you desire.

So, in this week’s newsletter I’m going to share with you some of my biggest financial regrets, as well as common financial pitfalls you must avoid if you want to achieve financial success.

Why I Was Misguided When I Had My First Taste Of Success

After amassing $150K of debt by my 21st birthday, and feeling completely desperate and hopeless…

I met my first mentor Alan at a business event by a chance encounter.

After convincing him to mentor me, Alan taught me my first high income skill, which I used to open my one man marketing agency.

I began turning my first real profits and made 6 figures as a kid in my early twenties.

While it was great I was able to take care of my mom and finally dig myself out of the 150K hole I’d created…

I had this idea that when you start making a lot of money you should show it off, be flashy, and buy expensive things.

So that’s what I did.

I bought a new car every year.

I’d take people out to dinner often to impress them.

I thought the money coming in would last forever, but I was naive.

Nothing lasts forever.

There’s little point in buying things just to impress people you don’t even like.

And that’s a trap I see so many people in.

What’s worse is many people do this with money they don’t have.

They max out their credit cards, get car loans, or get huge mortgages they have trouble servicing.

So that’s my first BIG financial regret.

I spent far too much money… I didn’t put enough away… I didn’t start investing as soon as I should have… and I made decisions to spend big sums of money based on my insecurities and trying to impress others.

But as you’ll soon see, investing quickly became my second biggest financial regret.

Why Investing Can Become A Trap For Young Players

So, after learning from my first financial regret, I saved up enough money to start investing.

I invested in 10 different companies, as an angel investor.

And guess what…

All 10 lost money!

I actually felt like a “Devil investor” not an “Angel investor”.

I had the “kiss of death.”

It was almost as if every business I invested money into died because of me.

But what I realized soon after was it wasn’t the investments that were bad.

The truth was, I didn’t understand the investments, and that made me a bad investor.

Today, I only invest in things I understand. I like to be an active investor and become involved in the company so I can add value and help the entrepreneur.

This gives me more control over the performance of the investment.

Tip #2 is obviously only investing in things you understand, and is also one of billionaire investor Warren Buffett’s rules of investing.

How To Avoid Common Financial Mistakes In Your Twenties

I think you’ll agree, there are multiple financial errors you could make throughout your life.

Oten, only in hindsight do you realize you’ve either made a bunch of errors or avoided a bunch of them.

So, in order to raise your awareness on potential mistakes you could make…

I wanted to share with you a video by Alex Hormozi, where he outlines 14 different money mistakes to avoid in your 20s >>


I wish I had seen a video like this when I was younger, and even if you’re not in your twenties, it may be a good idea to watch the video anyway, just in case there are money mistakes you’re currently making.

How To Avoid Common Money Mistakes In Your Thirties

Wisdom typically comes with age, but for every new decade you start, there are many money mistakes you’ll want to avoid.

In your thirties you’ve likely outgrown the mistakes people in their twenties would make.

You’re more established, married perhaps, and you have more responsibilities.

So, if you’re in your thirties or nearing your 30th birthday and want to know the 6 money traps to avoid, watch this video here >>

How To Avoid Common Money Mistakes In Your Forties

At this stage of your life, you may have a family to support.

Although your health is always important.

In your forties, you want it to become a higher priority if it isn’t already.

Why?
Because people who don’t make their health a priority, end up spending endless money to buy their health back in later life.

Money they could have invested and grown to take care of them in retirement.

Personally, I made my health more of a priority when I turned 40, and I’m healthier now than I was in my late 30s.

For 5 more money traps to avoid in your 40s, click here to watch this quick video >>

How To Avoid Common Money Mistakes In Your Fifties

One of the biggest money mistakes anyone could make in their 50s is not investing.

If you haven’t started investing by 50, while it’s not an ideal situation to be in, you still have around 15 years before you retire, which is a good amount of time to grow your money and prepare for retirement.

The absolute worst thing you can do is think it’s too late to get started.

You will have to learn how to invest properly, because at this stage of life, your investments will make or break you.

Making a few bad investments will kill your chances of a comfortable retirement.

For 5 more money mistakes to avoid in your fifties, click here to watch this short video >>

In Conclusion, money traps are everywhere, and while things like gambling, living beyond your means, or spending money on things like cigarettes and alcohol are obvious things to stay away from…

Some traps are less obvious, which is why it will pay you dividends to become aware of as many money traps as possible.

I hope you’ve found this newsletter valuable, and it’s given you ideas on what to do and what not to do with your money at your stage of life.

To your success,

Dan Lok

P.S. – As you may know, high income skills are your best bet to increase your income or start a side hustle so you earn more, save more, and invest more.

If you’re ready to take your income to new heights, click here to find a training that would best suit your situation and let’s do this together >>

3 Ways To Upgrade Your Environment Fast..

You spoke, and we listened…

A few weeks ago we sent an email asking what topics you’d like us to cover, and one thing that stood out was you wanted to hear more of my stories.

So, in this week’s newsletter, you’ll discover some of my personal stories about why your environment is KEY to your success, and how to upgrade your environment to help you achieve your goals.

The Day I Got Arrested…

I was a punk kid in my early teens.

I hung out with gang members…

Got up to no good…

Smoked cigarettes…

And was on the fast track to nowhere.

One day, mom and dad had to pick me up from the police station.

One policeman said to my dad “If you don’t get your son out of here, he’ll end up in jail.”

Not long after that, dad decided to move mom and I to Vancouver, Canada.

A brand new environment where I couldn’t get into trouble any longer.

The Day I Realized I Could Become a Millionaire

As you may be aware, after failing at 13 businesses, I met my mentor Alan Jaques.

Alan taught me how to write sales copy, which was my first high income skill.

After I’d been out on my own for a while, and one day Alan asked me…

“Dan, I’m thinking of getting a few smart people, kind of like a mastermind, and we’ll get together once a month and brainstorm ideas. Do you want to join us?”

There I was, a kid in his early twenties, making low 6 figures in income, being invited to a millionaire only mastermind.

Of course, I said “yes”.

I remember the first few meetings were very awkward.

I felt out of place.

They were talking numbers I couldn’t even fathom.

5, 8, 10 million dollars etc.

At each meeting, I got more comfortable being around them.

And although I was usually very quiet, I began to share some of my ideas.

To my surprise they actually liked them.

One day, after about 6 months, we were at lunch, when it finally hit me.

I thought, “These guys are making 50 times more money than I am, but they’re not 50 times smarter, and they don’t work 50 times harder than me.”

It was at that moment, I had an identity change, and realized that if I wanted to, I could become a millionaire.

This never would have happened if I hadn’t accepted Alan’s invitation and upgraded my environment.

The Day My Fish Died

Back in 2019, I had a large fish tank.

Many of the fish became sick, and sadly, one also died.

I called the fish tank expert and I asked him what I could do to treat the other fish.

He said “Dan, if your fish are sick, you don’t treat the fish, you treat the water.”

I thought about it for a minute, and realized he was completely right and how this analogy applies to life and success.

A lot of people downplay their environment but, as you’ve read above, your environment is highly influential.

Change your environment and you’ll change your life.

Now, before we get into ways you can change your environment and upgrade the people you hang out with.

Click here to watch this video for powerful insights into how I managed to continually upgrade my peer group to hit higher and higher levels of success >>

3 Ways To Upgrade Your Environment To Win In 2023

If you’ve been following me for a while, you’ll know I truly believe in the power of mentorship.

With that said, the quickest way to find success centric people is by joining a paid program online.

It’s the simplest solution, and if you find a mentor with a large community, you’ll find no end of people to connect with and meet up with if you’re in the same city.

Yes, you’ll need to invest money, but depending on what you’re looking for, it doesn’t have to be thousands of dollars, although it could be.

Another way is by attending live events.

The investment is typically far greater, as you have to pay for flights, accommodation and ticket costs, etc, unless the event is local to you.

But live events are one of the best places to connect with people all looking to level up in life.

If you’re lucky enough to live in a big city there will be successful people you could approach and perhaps ask them to mentor you like I did.

Typically this is a long shot, unless people already pay them to mentor them, because they’re busy and have no reason to mentor a stranger.

But it’s worth a try, as long as you bring something to the table and have something they need, which in my case with Alan was me helping him around the office.

How To Find Successful People If You Live In A Small Town

If you’ve got nothing going on in your city or town, my best advice is to move.

If you’re serious about your life and success, relocating to a bigger city is one of the best things you can do.

Not only will it upgrade your environment automatically, when you step outside your comfort zone like that, it forces you to level up just by the fact you’re in a new environment.

You’ll unlock a new confidence you never knew existed.

You’ll be forced to meet new people.

And more than likely, because your family and friends expect you to act a certain way…

When you’re in a new environment, you’ll actually reinvent yourself and do things outside your norm.

How To Create An Environment For Success

If you work a 9-5 your environment will be mostly out of your control, but do what you can do to make it as conducive to success as possible.

I like to have what I call wealth triggers in my home office…

And if you’re someone who works from home already you may like to add some to your office too.

You can get an idea of some of my wealth triggers here >> 

Forbes.com wrote a great article on other ways besides adding wealth triggers you could upgrade your work environment and set yourself up for success.

You can check it out here >>

I hope you’ve enjoyed this week’s newsletter and discovered why your environment is so important as well as ways to upgrade it.

See you in the next one

To your success,

Dan Lok

P.S. – If you want to make 2023 your best year yet, click here to check out my “Your Best Year Ever” training >> 

Inside, we’ll work together to turn your biggest goals into your personal reality in 12 months or less.

Click the link above for instant access

Expert Money Management Secrets You Must Know..

I’ll never forget my financial difficulties…

Even when I started making a lot more money, I was still reckless with it.

I spent it like it was going out of fashion, and invested in 10 bad tech projects which lost me A LOT of money.

One of the most important things to have in your arsenal is your ability to manage money, no matter how much you earn…

Because, if you can’t manage $5K per month, you won’t be able to manage $50K per month.

Managing money is a habit and skill, however, a lot of people think they’ll be able to manage money better the more they earn.

But what always happens, is the more they earn, the more they spend.

So, in this week’s newsletter you’ll discover some of the ways I like to manage money, and how to ensure you keep more money every year.

Let’s begin…

3 Financial Goals You Must Have Every Year

If you want to succeed financially, there are 3 things you absolutely must do.

This is outside of investing, which is a whole other topic,  because if you don’t do these things, you won’t have any money to invest.

I’ve already sent out a newsletter on how to invest your first $1K.

You may like to check your inbox for that one, but as a recap, I believe the best way to invest your first $1K is by reinvesting in yourself.

That will give you the biggest return month on month.

So here are your 3 goals.

  1. Increase your earnings by at least 10% per year…
  2. Increase the amount you save each year…
  3. Increase the percentage of your income you save…

Really, if you achieve goals 1 and 3, you’ll achieve goal 2 at the same time.

How To Know How Much To Save At Different Income Levels

As you earn more, you should naturally increase the amount you save.

If you don’t, you’ll allow yourself to spend all the extra money you earn, and you’ll never make any progress.

So here’s how much you should save at every level of income up to $1 million.

Less than $50K save 10%.

More than $50K but less than $200K save 15%.

More than $200K but less than $500K save 25%.

More than $500K but less than $1MM save 35%.

More than $1MM save 50%.

It’s important you don’t fall into the trap of living a lavish lifestyle as your income increases.

I know it’s tempting, and there’s a time and a place for that, if you’re making a lot of money.

The good thing is, you don’t need to make millions of dollars to live an amazing lifestyle.

If you follow what I teach in my book FU Money, you’ll see you can live your dream life without earning millions of dollars.

How To Allocate Your Money Effectively

Believe it or not, money has 4 jobs.

To spend, save, invest, and donate.

It’s important you give to causes or people less fortunate than yourself and pay your success forward.

So, how do you manage your paycheck each month, so you have money to save, spend, invest, and donate?

Here’s how.

I learned this strategy from the book The Richest Man In Babylon by Samuel Clason.

For the purpose of this exercise let’s pretend you make $1K per month.

Each month you’ll put a certain amount into a designated bucket so you know how much you can spend, save, invest, and donate etc.

Necessities = 60% or $600 

Investing = 10% or $100

Learning = 10% or $100

Emergency = 10% or $100

Fun = 10% or $100

As you can see above, we’ve allocated the full $1K to different buckets.

You can keep track of these in a spreadsheet each month or put them in different bank accounts.

You never want to touch your emergency funds, unless you absolutely need to, and it’s important you only use the money in each fund for its specific purpose.

The fun money you can do whatever you want without feeling guilty.

3 Money Traps To Avoid Like The Plague

Unfortunately, there are many money traps the average person falls victim to during their lifetime, that kill their chances of financial success.

Not Having a High Income Skill

You hear me talk about this particular trap all the time, and that’s not having a high income skill.

I believe everyone who wants to be financially successful should have a high income skill.

Because, compared to a high income job where your company decides what your income is, the better you are with your high income skill, the more money you make.

Not Having Financial Goals

I’m always shocked when I ask people what their financial goals are, they don’t have a specific answer for me.

If you want to be successful, you must have clearly defined financial goals.

“Making more money” isn’t a financial goal, it’s a wish and a hope.

“$10K per month” is a clearly defined goal.

It tells you how close or how far you are from hitting your goal.

So, get clear on the amount of money you’d like to make, and if you can’t hit that goal with your current job, then it’s time to upskill to something that will help you get there.

Once you hit your goal and can maintain that level of income for at least 6-12 months, it’s time to set a new goal.

Not Being Financially Literate

As making money is the whole reason you go to school, you would think the school system would teach us how to make, manage, keep, and multiply money.

But unfortunately, it doesn’t.

And although it teaches you to read and write it doesn’t teach financial literacy either.

What you don’t know can hurt you, so you must take it upon yourself to become financially literate.

If you want an overview of financial literacy, then click here for a beginners guide >>

There are 3 more money traps you could find yourself in, so click here and watch the first 3 in this video I shot for you >>

There’s a lot more we could talk about it, but I think you have enough to work with.

If you implement just a few of these strategies, you’ll be in a far better position financially in the years to come.

To your success,

Dan Lok

P.S. – You hear me say it all the time, but a high income skill is your key to making more money, even in your spare time on top of your 9-5.

If you’re yet to begin developing your first high income skill, then click here to check out some of our trainings at the Dan Lok Shop >>