Archives for May 18, 2020

10 Most Profitable Long-Term Business Contracts

If you’re an entrepreneur involved in a partnership, corporation, sole proprietorship or LLC, then chances are you’ll encounter multiple business contracts on your journey towards financial success. It could be a contract to bring in short term contractors, or a business deal which allows your company to grow. Regardless of the need, it is essential for you to understand the different types of business contracts in your industry. However, before we unveil the most profitable contracts to sign, it’s important to understand the basis behind a business contract.

If you’re new to the world of business contracts, you’re probably wondering what a legitimate business contract would look like. A business contract can be defined as a legal agreement between you and another party in the form of written or verbal communication. They are commonly seen in situations where services are required in trade of monetary compensation or an offered good.

Business contracts are agreements where individuals are assigned a duty and paid based on the contract’s terms. For example, a business contract might state that a marketing agency will provide services to a company. The payment structure is negotiated and added to the contract. Whether it’s a retainer agreement or another form of payment, it’ll always be detailed in the contract.

A business owner might sign a short-term contract, which typically last for less than six months. Or, they’ll sign a long-term contract which typically last for six months and longer.

Short-term contracts are best designed for companies who are limited by budget and do not require ongoing services after the specific project is completed.

Long-term contracts, on the other hand, are best for companies who have long-term goals requiring ongoing services to ensure their success is maintained. If a company knows they require an ongoing service, a long-term contract will be created. Long-term contracts have been proven for years to be more beneficial as they provide stability and minimal room for errors.

This article will only focus on long-term contracts, but feel free to explore short-term contracts if they appeal to your business needs.

business contracts being signed

Long-Term Business Contracts: The Dos and Don’ts

The entire premise of a business contract lies in the partner or company you desire to work with. Think about it: what happens if you get trapped in a six month contract with bad terms or a bad partner? Before jumping into a contract, it’s important to start the conversation by getting to know the person you’re working with. So to help you choose the right long-term contract, we’ve created some dos and don’ts to help ensure your company is in safe keeping.

The don’ts of contract signing

Don’t ignore red flags when negotiating a contract with someone.

One of the biggest red flags in a client is their attempt to cut prices or negotiate a discounted rate during your first interaction. This is a strong indication that your client is not capable of producing results or is not willing to go the extra mile for your company. Think about it: If a company tries to negotiate a lower price, doesn’t that mean their product or service isn’t as valuable as they claim it is?

The second biggest red flag is the client’s skepticism before entering into an agreement or a contract. Your client should have full faith in your company and should not be hesitant to sign a contract. Think about what might happen if your relationship starts off on a bad note. Odds are you’re in for a roller coaster of a journey. 

The dos of contract signing

There are many factors to help you determine if a client is ideal for business.

The first tip is to find a client who’s is already successful in their respected industry. It’s always wise to sign with someone with proven results and the track record to get the job done. Your company is in search of results and strategy, so don’t hesitate to ask if they’re credible at what they do.

Another tip is to have a client who respects and trusts who you are. Signing a long-term business contract is similar to engaging in a long-term relationship. Think about it like dating someone, would you ever ask a girl or guy out if the initial meeting phase was rocky? Probably not, and the same analogy applies to signing a contract with a client.

It’s always wiser to sign a contract with someone who has proven results and a great track record. Click To Tweet

Now, let’s review the most profitable business contracts for your company. Below are the top 10 most profitable long-term business contracts:

1. Business Contracts for Websites

Have you ever signed up for a website and were forced to comply with a company’s ‘terms and conditions’ agreement? Do you wonder why companies have one? Terms and conditions for websites are designed to protect the company or website owner against any allegations from their visitors. It is a set of regulations where users are required to comply in order to use a service or product. You might find Terms of Service often replaced by Terms of Use, Terms of Conditions, or disclaimers on various websites. But keep in mind the context of each is identical.

As a long-term strategy for your company, having a Terms of Service agreement on your website will prevent you from getting into legal liabilities and obligations. The agreement will present limitations such as copyright protection warnings and jurisdiction information to your clients or viewers. This means that your company will stay protected while demonstrating to your customers their rights of using your products. 

So you might be thinking, who on earth reads the ‘Terms and Conditions’ of a contract? We get it, not a lot of people do. But if you ever encounter a situation where someone breaks your terms and agreements, you’ll be able to save a lump sum of money if someone steals your product. This is why it can be one of the more profitable long-term business contracts.

2. Business Contracts for Privacy

A common way of protecting your company’s information is by having contractors, employees or vendors sign a non-disclosure agreement to ensure information remains confidential. A non-disclosure agreement (also known as an NDA) can be defined as a legally binding contract that establishes a relationship regarding a confidential topic. Upon signing an NDA, the parties must agree that sensitive or personal information obtained will not be made available public or used as a means of progression.

The amount of information listed on an NDA is strictly up to the discretion of the business owner. You can include sensitive information about your company, confidentiality agreements based on new products or concepts, or lines stating which information is allowed to be spoken of. There are other cases where you can include plans and unreleased news on your NDA. Morally, just ensure that whatever you desire to protect is signed by every affiliate who seeks resignation or current employment.

We’ve classified a non-disclosure agreement as one of the most profitable business contracts as they’ll always be beneficial in the long run for your company. Protecting information such as new releases is important for your company, and factors such as leaked information might soil your entire plan if competitors gain access.  

business partners shaking hands

3. Business Contracts for Partners

Most companies today rely on business partners to help fund the business and keep it growing. If you plan on partnering with someone in the future then this section is perfect for you. Whenever getting into a partnership arrangement, it’s important for both parties to sign a partnership agreement contract. A partnership agreement is a business contract that lays out the terms and conditions as it pertains to the agreement between two or more partners.

This agreement can contain attributes such as ownership percentages, length of partnership and means of termination. It must be signed when you start a partnership and must be thoroughly in review by both parties before business is eminent. As the business owner, it is your duty to ensure all gaps in the contract are secure to a full extent. Start by asking yourself “what if” to see your options if the partnership goes south. Remember, the point of the agreement is to ensure any disagreements are in safe keeping. Most partnership contracts last for multiple years, which is why we’ve included it in the most profitable business contracts in today’s market.

4. Business Contracts for Employers

Company’s today are hiring candidates for all aspects of their company. Businesses need all sorts of employees in accounting, management, marketing, IT, etc. To put your company’s protection at best interest. Every employee should receive an employment contract to verify the employment relationship between you and the employee. This contract is an employment agreement.

An “employment agreement” is a document between an employer and employee stating the legal obligations and requirements the employee must follow. This can include policies, responsibilities or special obligations undertaken during the hiring phase. 

Your employment agreement can also have multiple terms such as their salary, entitlement for dismissal, and benefits attached to the job. If an employee commits a fraudulent or mischievous activity that is not on their agreement, you can relate back to the contract and show the action deemed as not tolerated on company property. This will protect your company for years to come and will help your employees understand their rights and responsibilities. 

5. Business Contracts for Office Space

Similar to having a car or renting an apartment, commercial compounds use a form of business contract identified as a lease. A commercial lease can be defined as a legally binding contract made between a landlord and a business tenant. The lease agreement provides the rights for a tenant to use the property for a business or commercial activity for a set period of time. In exchange, the landlord receives money in monthly or bi-weekly installments for the use of space.

Most companies use leases as a long-term strategy for saving money compared to buying or building out a large commercial building for their operations. It’s cheaper in the long run and is most beneficial to small-businesses who are newly starting up. When looking for a lease it’s important to ensure the contract is well suited for your company. Things to look out for are landlord permits, obligations, expenses, and tax increases. Chances are you’ll be in this property for a while, so ensure you’ve found the right space that is an adequate work space and affordable.

If you ever need a second look on the lease, feel free to seek professional help from a lawyer or financial expert who has a thorough background in the real estate industry. They will be able to spot any loopholes or gaps in the contract that might become present in the future. Just note there are fees for using their service.

6. Business Contracts with Banks

Most people today use banks to pay off their cars, mortgages or miscellaneous expenses. If you’re into real estate or are a full-time investor, you might be familiar with regularly asking the bank for money for rental properties. The most common contract to lend out money through a bank is a loan agreement. A loan agreement is a binding contracts between multiple party to finalize factors such as collateral’s, guarantees, interests rates and duration of payment.

A loan agreement has various characteristics that are essential for your business to understand. The agreement will have the total cost of loan, the payment schedule, the right to default, and the flexibility on use of the loan proceeds. Similar to the idea behind an office space, it’s important for your company to have a logical plan set in place to pay off the loan as installments arise. 

Companies use loan agreements to increase their capital and expand their inventory. Conventionally people believe loans can only come from a bank, but loans can be found from a variety of sources. There are credit unions, public funds and private investors who are willing to loan you money if your idea or business model suits their liking’s. Just note taking a loan can be dangerous if not planned out correctly. Always sit down with a professional financial advisor or accountant to ensure your company has a plan to uphold the end of your deal.

We conventionally believe loans can only come from a bank, but in reality we can find money from many other sources. Click To Tweet

7. Business Contracts for Purchases

Have you ever wondered how grocery stores and warehouses are able to purchase large sums of items at a time? Company’s use a business contract called a purchase order to connect the manufacturer  with the buyer who purchases in bulk. It’s  an agreement which sets the quantity of items with a negotiable price for a certain date. It also specifies the payment terms so both parties understand when they’ll receive or give payments.

For example, let’s say company X sells 1000 chairs to company Y for $100.00 with a delivery schedule of 10 days. Between them is a purchase agreement, stating 1000 chairs to be in 10 days for the purchase price of $100.00. The purpose of this contract is to ensure both parties remain ethical and receive payments or deliveries on time. Think about it like a receipt for an item you buy at a store. Let’s say you never got a receipt, would you be able to return an item back to the store? Or in terms of a large shipment, how will the buyer know if the seller is a scam? It’ll keep you safe in the long run knowing you have a written report if dilemmas arise.

business contract being signed

8. Business Contracts for Contractors

Have you ever had an independent contractor perform work in your home? Maybe it was a kitchen renovation, a bathroom tear down, or a garage door replacement. To ensure you and your contractor are safe from legal liabilities, it’s important for both parties to sign an independent contractor agreement. An Independent Contractor Agreement can be commonly refereed to as a service agreement or consulting agreement. It’s a document that states the business relationship between a contractor and a client. More specifically, the financial aspect and service details in full clarification.

With respect to a small or large scale business, you’ll typically encounter independent electricians or construction workers who perform repairs or maintenance on your office space. Ensure the agreement states the offered service, contract end date, expenses, unfinished work and ownership rights upon completion. These are to negotiable when both parties sign a contract.

9. Business Contracts for Equipment

If you’re a company or individual who rents or requires heavy equipment for operation, then this section is for you. Whenever you lend out a piece of equipment, what should you do? It’s important for both parties to sign a business contract called a property and equipment lease. This is a contract that lists the terms and conditions for lending a piece of equipment, which includes information such as monthly payments, terms, deposits and ongoing maintenance requests. Doing this helps ensure the lent out equipment comes back in the same condition as it was originally sent. 

If the lender brings back equipment in a poor condition, you can rest assured knowing the other party signed a contract stating their rights of usage for the respected tool. And if the lender fails to make monthly payments, you can bring up the contract in court or to the lender. It’s beneficial in the long-run in case any mishaps or future incidents arise.

10. Business Contracts for Dismissed Employees

During the lifetime of employment, employees tend to become familiar with your company’s motives. More specifically, the ins and outs of their respected industry. So what happens if the employee resigns? What happens if  they starts their own venture with the information gained from your company? That’s where a non compete agreement comes into play. 

Let’s say you hired a head engineer to design a world-class software for your company. A few months after your product strikes millions, your head engineer decides to hand in their letter of resignation. You can have the engineer sign an non-compete agreement to confirm all information from your company is not public to anyone within a time span of X years.

A non-compete agreement is a contract between an employee and an employer. It states the employee agrees to not enter into competition with their former company during or after employment. Legal contracts prevent employees from entering into markets or professions which are in direct competition with the employer. Simply put, it prevents someone else from taking your ideas and creating something new. 

A non-compete agreement lasts for roughly a year, but is not subject to a lifetime holding. Information such as effective start date, reason for enacting, compensation, and location are visible on the agreement. For example, there could be an automotive company who doesn’t want their employees sharing valuable information with other manufacturers. Your company will stay protected long-term, which is why we’ve included it in our most profitable long-term business contracts.

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How To Find Your Target Audience Personas In 3 Steps

Are you worried about your engagement rates? Or are the number of people that view your content not where you want it to be? If you want to know how to find your target audience and bump up those numbers, you need to understand your audience.

With so much content being pumped out every single day, getting clarity on how to find your target audience is more important than ever. The attention span of the average online user has decreased tremendously over the last couple of years. This means that people are much more likely to scroll past your content if it does not match their needs or interest. Unless your content directly relates to what these people are searching for, they are not going to be interested, and your engagement numbers are going to stay the way they are.

The biggest problem when it comes to knowing how to find your target audience, is the fact that the marketplace is always changing. The needs of your target audience today may not be the same needs a year later, which is why you always need to keep yourself updated. Knowing how to find your target audience is one thing – keeping them is another. 

If you’re struggling to get clarity on your target audience, you’re in luck. Today we’re going in depth on how to find your target audience personas in just 3 steps.

Step #1: Analyze Your Website And Social Media Traffic

The first step to discovering your target audience personas, is to analyze your traffic. If you’ve been producing content for awhile, chances are you’ve already built up a sizable following. You have traffic that’s flowing through your website on a daily basis, or a number of visitors commenting and watching your videos. If you have these things going for you, that’s good news. You’ll be able to analyze this information and use it to your benefit.

how to find your target audience

When it comes to analyzing your website and social media traffic, you want to determine what exactly is drawing your audience to your website or social media account. This could be factors such as the content you are putting out, what time or day you upload, or how engaged you are with your audience. As you analyze this data in more depth, it’ll reveal a bigger picture as to what kind of content your target audience likes. 

For example, let’s say you’ve uploaded a video every single day for the last 3 weeks to your Instagram account, and during that time your engagement has been doing well. When analyzing your social media traffic, you’ll want to look at what specific factor caused these people to watch or comment on your video. This specific factor could be the time at which you uploaded the video. Or the video was different in terms of content from all the other videos. You can also look at how engaged your audience was, such as the number of likes or comments that they left. All of this is information that will help you determine your target audience.

Don’t Look At What’s Consistent, Look At What Stands Out

One of the biggest mistakes most people make when analyzing their traffic is looking at what’s consistent. For example, let’s say you’ve posted 7 videos over 7 days. 6 of those videos got around 20,000 views, with one video only getting 5,000 views. Looking at this data, you might be inclined to focus only on the videos that got 20,000 views. But in reality, the best way to discover your target audience is to look at what stands out. 

The reason you want to focus on inconsistencies within your data, is because it’ll help you understand what works and what doesn’t. If your data shows you that every single video you’ve posted has gotten 20,000 views, you can’t learn anything. You don’t know what you’re doing right, or what you’re doing wrong. Your data reflects the needs and behavior of your target audience. The better you can understand what factors contribute to that data, the better you can understand your audience’s needs.

how to find your target audience

If there are specific days that stand out, focus on those days. Analyze what factors could have contributed to that particular outcome – whether it’s good or bad. If the outcome is a positive one, you can keep that in mind and experiment with putting more of that type of content in the future. If the outcome is negative, look at what differences are responsible for that negative outcome. That particular day could have been a holiday, resulting in less people browsing the internet and explains why your view count went down.

If you want to know how to find your target audience, focus on the things that stand out. They’ll give you more insight into your audience’s needs than focusing on what’s consistent.

Consistency got you where you are today. Will it help you get to where you want to be? Click To Tweet

Step #2: Audit Your Business Strategy And Compare It To The Marketplace

The second step to discover your target audience personas, is to audit your business strategy. Every time you put out a piece of content, or upload a new blog you should be doing it with a specific reason in mind. There should be a specific outcome that is achieved, which is what your business strategy focuses on. And with the marketplace’s needs constantly evolving and changing, you need to ensure your business strategy reflects those changes.

This is the difference between knowing how to find your target audience and knowing how to keep them. You may be able to attract new visitors to your website or new followers on your Instagram, but unless you understand how their needs change over time you will not have them for long. 

For example, at the time of this article being written – Tik Tok is the newest social media platform that has gained popularity. Since its launch in 2016, in just 3 years it has managed to accumulate over 800 million active users worldwide. Compare this to Instagram’s 1 billion monthly users, and it’s very evident how fast the needs of the marketplace can change.

Analyze What Your Audience Does And How They Behave

One of the reasons why Tik Tok gained so much popularity in such a short time, is because a large majority of its user base are young teenagers from Generation Z. This is why it’s important to understand your target audience persona and who you are catering to. 

how to find your target audience

Understanding the marketplace means also understanding what kind of people are interested in your content. You need to factor in things such as their location, age, gender, ethnicity, and interests. All of these play a part in determining what your target audience’s needs consist of, and are factors you will want to account for when analyzing data. One way to discover these factors is to look at what they’re searching for. 

If you’re using ads to direct traffic to your website, you can view a lot of information about your target audience through Google Analytics. Some examples of information you can use from Google Analytics are

  • Keywords that visitors search for to visit your website
  • Length of time visitors spend on your website
  • Method in which they got to your website (Organic search, links from other sources)

If you produce a lot of content around finance and one of the keywords your visitors searched for was “financial freedom”, right away you can tell this person is probably an adult or older. You can then proceed to look at what actions this person took while on your website, what blogs they may have looked at and what other keywords they searched for. When you put all of this data together, it’ll give you a better idea of what your target audience personas look like. And in many cases, you will have multiple target audience personas.

 

Creating A Target Audience Persona

Once you’ve gathered sufficient data, it’s time to get clear on your target audience persona. 

When creating a target audience persona, you want to get very specific about who they are and what their needs are. Some traits to include when building your target audience persona are:

  • Age
  • Gender
  • Relationship Status
  • Occupation
  • Who they follow
  • What they might search for
  • How familiar they are with your brand
  • How they spend their free time

The more specific you can get with these traits, the better your target audience persona will be. If you feel the need to include additional information, such as a target audience persona that “may or may not be in a relationship”, chances are you can create another persona and include that information in. The reason being that the needs and desires of someone who’s in a relationship, will be much more different than someone who’s still single and ready to mingle. 

Someone in a relationship might be thinking of getting married and starting a family. They may be concerned with the state of their finances and how they can support a family. This person will be more future-oriented in their thinking, and your target audience persona should reflect those factors.

On the other hand, someone who’s single has different priorities in mind. They aren’t concerned with starting a family – they may be looking to date around and to meet new people. This also implies that this target audience persona consists of a younger generation, who want to spend their youth experiencing all that life has to offer. This person lives more in the moment and is present-oriented with their thinking.

Confused People Do Not Buy

This is why you need to be very specific when it comes to building a target audience persona. Unless you are able to narrow down their traits as much as possible, you are going to create overlaps in the kind of message you’re putting out. That will cause confusion because your audience has no idea who you are trying to target. And confused people, do not buy. 

how to find your target audience

Avoid confusing your audience and yourself by being strict with how you create a target audience persona. If there are any traits that one audience may have that another audience wouldn’t, create a different audience persona to account for that difference. In our own company, we have multiple target audience personas that are based on a variety of factors such as their age, how much income they make and how familiar they are with The Dan Lok Brand.

Once you’ve created and understand your target audience personas, you can begin segmenting them and plan out what kind of content to produce. If you’ve created your target audience persona correctly, you will already know the needs and desires of your target audience. Now, all you need to do is create content that caters specifically to that target audience. The more specific your content is, the more your target audience will feel like you are speaking directly to them.

What’s important to note is that like the marketplace, your target audience persona will change overtime as well. That is why it’s important to frequently compare how your target audience persona matches up with what audience is in the marketplace. As long as you have a clear and solid target audience persona, you’ll be able to effortlessly audit your business strategy to match that audience’s needs.

Step #3: Segmenting Your Audience For Your Email List

Step 3 on how to find your target audience persona, is to segment your email list. We have already covered how to find your target audience persona by analyzing data (In Step 2), thus this section will go into how you can segment your audience for your email list.

Segmenting your audience for your email list is very important. As you have multiple target audience personas, you will also have multiple email lists with different audiences. The last thing you want to do is accidentally send one email list an email that has nothing to do with them. For example, one of the quickest ways you can make your male audience unsubscribe from your email list, is to send them an email letting them know there’s a 50% discount on women’s underwear.

You want to segment your email list to keep your audience engaged. In fact, a study showed that a company managed to increase their open rates by 40%, simply by segmenting their audience. Other benefits also include increased click through rates, increased conversions, more satisfaction amongst their subscribers and decreased unsubscribe rates. Segmenting your audience won’t just help you keep things organized, it’ll help keep your audience happy and engaged as well.

When In Doubt, Ask Your Audience

If you’re wondering what kind of emails to send to your audience, you might believe your target audience persona will tell you everything you need to know. And in theory, that is true and makes a lot of sense. But in reality, the best way to know what your audience wants to receive is to simply ask them.

When your audience wants to opt into an email list, give them a way to choose for themselves. That could mean setting up a checklist of email lists they want to subscribe to, or simply sending them an email from time to time asking them what their preferences are. By letting your audience choose what they want to see, you won’t encounter the mistake of sending them something they don’t want to see. 

how to find your target audience

Remember that you will never know your target audience better than they know themselves. Asking them what they want is a very effective way to keep your target audience personas updated to the needs of the marketplace. It also allows them to feel more engaged, because you’re taking their opinions and feedback into account. This is why the most successful brands and companies often send you surveys asking you to rate their services. They know it is important to hear the voice of their customers, and make sure their needs are met.

Instead of doing research and guesswork, simply go to the source and get the information you need from there. In many situations, you’ll discover that your audience will offer you a lot of insight as to what they’re looking for. They might even share with you their deepest darkest secrets and needs – things you never thought they would be interested in.

“The customer is always right.” – Common proverb

How To Find Your Target Audience Personas In 3 Steps

Knowing how to find your target audience persona can be simplified to just 3 steps:

1) Analyze traffic data

This is where you analyze the traffic data from your website and social media accounts. Look at factors such as keywords your audience is searching for, how much time they spend viewing content, and where they came from before landing on your page.

You’ll want to analyze any sort of data that stands out from everything else, as that will give you the most insight into how you should pivot your approach. Consistent data will show you what you’re doing correctly, but won’t tell you what you need to do to improve or get better. If you want to keep your audience following you for a long time, you need to make sure you’re taking steps to improve every single day.

2) Create target audience personas

From analyzing your traffic data, you’ll be able to gather a lot of useful information about your target audience and their needs. Using this data, you can create your target audience personas.

When it comes to creating and knowing how to find your target audience, you want to be very specific when it comes to what their behavior and traits are like. If there is any information that would overlap with another potential audience, you’ll want to create another audience persona to avoid confusion. If you’re putting out content and your marketing message isn’t clear, you will confuse your audience. This leads to higher unsubscribe rates, unfollows, and lower conversions.

Confused people don’t buy. Click To Tweet

3) Segment them based on their needs

Segment your audience so that you’re delivering to your audience exactly what they’re looking for. To do this, ask them what kind of content they’re interested in or what their individual preferences are. One of the biggest mistakes people make is trying to guess what their audience wants. In reality, it’s much more efficient to simply just ask them. You’ll develop a stronger customer-brand relationship, and be able to keep your target audience persona’s up to date with the needs of the marketplace.

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Congratulations! You’ve made it to the end of the post. Those are our tips on how to find your target audience personas in 3 steps. Now, what are the chances of you implementing this in your business?

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