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Strategic Thinking

What Business to Start: The Brutal Truth Most People Never Realize

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Every entrepreneur asks the million-dollar question: “What business to start?” If you’re tired of generic advice and want a real, no-BS roadmap to choosing the right business, you’re in the right place.

This seemingly simple question often masks a deeper uncertainty about how to embark on an entrepreneurial journey. Let me break it down for you in a way that will completely transform how you think about entrepreneurship.

Table of Content

  1. The Brutal Truth About “Perfect” Business Ideas
  2. Why Passion Alone Will KILL Your Business
  3. Avoiding the Entrepreneur’s Biggest Nightmare: Regret
  4. Redefining Success: It’s Not About Feeling Good

several people are discussing what business to start

The Brutal Truth About “Perfect” Business Ideas

Most people are searching for a magic formula—a single brilliant concept guaranteed to make them successful. Hate to break it to you, but that’s not how real entrepreneurship works.

The “best idea” isn’t about finding the perfect concept. Instead, it’s about something much more critical:

Developing the Right Entrepreneurial Mindset

The entrepreneurial journey requires a radical mindset shift. Break free from the employee mentality of clocking in and following rules. Think like a value creator who sees opportunities where others see obstacles. Learn to embrace uncertainty and commit to continuous growth. Your mind is your most powerful tool—transform how you think, and you’ll transform how you do business.

Check this article to trick your Brain into Success.

Being Adaptable

Adaptability is your survival mechanism in the fast-paced world of entrepreneurship. Markets change rapidly, and your first business idea may not work out as planned. Successful entrepreneurs treat their ideas as hypotheses to test and refine. Flexibility isn’t just an advantage—it’s a necessity.

Continuously Improving Your Skills

Your skills are your most valuable asset. Before investing in a business, invest in yourself. Learn, attend workshops, and seek mentorship. Failures are inevitable, but they’re also opportunities to grow. The most successful entrepreneurs aren’t those who avoid failure but those who learn and adapt quickly.

Creating Systems That Generate Value

Successful businesses aren’t about working harder—they’re about working smarter. Build systems that generate value consistently and autonomously. Create processes and leverage technology to design a business that runs itself. The ultimate goal: a scalable operation that generates revenue whether you’re actively working or not.

Want to know EXACTLY how to choose the right business? My SMART Challenge reveals insider secrets used by billion-dollar entrepreneurs. Three days could change EVERYTHING.

Grab your ticket now!

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Why Passion Alone Will KILL Your Business

Let’s debunk a dangerous myth: “Follow your passion.” While it sounds inspiring, passion without strategy is like a Ferrari without an engine—it looks good but goes nowhere.

Here’s what really matters when deciding what business to start:

Look for Businesses in Growing Industries

Trends act as an entrepreneurial compass. Successful entrepreneurs don’t chase current markets—they position themselves ahead of market trends. Learn to spot opportunities by understanding emerging technologies and shifts in consumer behavior. Your ability to ride growth trends is a defining trait of a successful entrepreneur.

People Will Pay to Fix

The most profitable businesses address real, urgent problems. Forget passion—focus on solving pain points that keep people awake at night. The bigger the problem, the greater the opportunity. Entrepreneurs don’t just sell products—they create transformative solutions.

a man is selecting a good business idea

Focus on High-Value Skills and Markets

Not all skills are created equal in the entrepreneurial world. Some skills generate $20 an hour, while others can generate $2,000 an hour. The key is learning to differentiate, specialize, and position yourself in high-value markets when determining what business to start.

Build a Scalable Business Model

Scalability separates entrepreneurs from freelancers. Can your business grow without you working more hours? A scalable model means creating systems that generate revenue independently of your direct labor.

Prioritize Recurring Revenue

Recurring revenue is the holy grail of sustainable wealth. One-time sales are a trap that keeps you constantly hunting for the next customer. Build businesses with subscription models, retainer services, or products that create ongoing value.

Ready to ditch the guesswork? The SMART Challenge breaks down EXACTLY how to identify million-dollar business opportunities.

Secure your spot before it’s too late!

Avoiding the Entrepreneur’s Biggest Nightmare: Regret

The biggest mistake entrepreneurs make is rushing into an idea without validating it. Here’s how to avoid that trap:

Conduct Market Validation

Market validation isn’t a luxury—it’s your survival strategy. Before investing serious money, talk to potential customers directly. Your assumptions are your biggest enemy; they’ll destroy your business faster than any external challenge.

a man is checking the list

Start with Low-Risk Experiments

Entrepreneurship is about intelligent risk-taking, not reckless gambling. Start with small, calculated experiments that test your core business hypothesis. Invest minimally, learn maximally.

Be Willing to Pivot

Attachment kills more businesses than any external factor. Your first idea is rarely your best idea, and successful entrepreneurs know when to let go. Be prepared to completely change direction based on market feedback.

Invest in Personal Growth

You are your most valuable business asset. Continuous learning isn’t optional—it’s your survival mechanism in the brutal entrepreneurial landscape.

Want my exact market validation process? Join the SMART Challenge for actionable training.

Redefining Success: It’s Not About Feeling Good

Success isn’t about comfort or following your passion blindly. It’s about strategy, value creation, and long-term impact.

Create Economic Value

Stop asking, “How much money can I make?” Start asking, “How much value can I create?” Revenue is a reflection of the problems you solve for others. Focus on developing a strategic approach that maximizes value creation. True revenue stems from solving critical problems, understanding market needs, and delivering innovative solutions that transform your clients’ businesses and operational capabilities.

Build Systems for Consistent Income

Develop robust, scalable systems that generate predictable income independent of your direct involvement. Design strategic frameworks that automate revenue generation, leverage technology, and create sustainable business models that continue to produce financial returns even when you’re not actively working.

Develop Multiple Revenue Streams

Strategically diversify your income sources to build financial resilience and create a comprehensive economic ecosystem. Successful entrepreneurs construct interconnected revenue streams that not only mitigate risk but also create synergistic opportunities for growth, innovation, and long-term financial stability. 

several streams to revenue

Strategic Scaling and Organizational Architecture

Transform your business from a personality-driven enterprise to a systematic, scalable organization. Focus on building leadership infrastructure, developing strong operational processes, and creating a company culture that can grow beyond your personal capabilities, enabling sustainable expansion and value creation.

Transform your definition of success at the SMART Challenge! Three days of intensive training that will reshape your entrepreneurial journey.

Claim your seat now!

Final Thoughts

Stop searching for the perfect idea and start building your entrepreneurial ecosystem. The right business will emerge when you focus on growth, value creation, and strategic action.

If you’re serious about discovering what business to start, you need a proven system, access to real-world strategies, and a supportive community.

This is your moment. The SMART Challenge is your gateway to entrepreneurial transformation.

Don’t wait—register now before the opportunity is gone!

SMART Challenge event poster

 

Monetize Social Media: Turn Your Following into Top Clients

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Want to turn your social media following into serious profit? You’re in the right place. This comprehensive guide will show you exactly how to monetize social media with value ladder strategy effectively in 2024 and beyond.

The Social Media Monetization Question That Started It All

Recently, one of my followers, Mizi, reached out with a question that resonates with many content creators trying to monetize social media:

“I have a decent following on social media (200k++ across various platforms). People follow me for my content. But I’ve never really sold anything high ticket. I’ve mostly sold seminars that are priced at $50 or less. Usually sells out 300-500 pax. How do I grow from here?”

This question perfectly captures a common challenge: having a strong social media presence but struggling to monetize it effectively. Let’s dive into the strategic solution that’s working in 2024.

Ready to transform your business? Join me at the SMART Challenge – a 3-day intensive where I’ll personally guide you through building your online empire. Secure your spot now!

Table of Content

  1. The Social Media Monetization Value Ladder: Your Path to Exponential Growth
  2. Detailed Value Ladder For Social Media Monetization
  3. Validate Before Launch: Smart Testing Strategies
  4. Common Social Media Monetization Mistakes to Avoid

The Social Media Monetization Value Ladder: Your Path to Exponential Growth

Understanding the value ladder is crucial for successful social media monetization. Let’s break this down in detail:

What Is a Value Ladder?

A value ladder is a strategic pricing and value progression that takes customers from initial engagement to premium offerings. Think of it as an escalator of value – each step up provides more comprehensive solutions and deeper transformation.A man is building a value ladder plan for his business

Why Value Ladders Work for Social Media Monetization:

  • Build Progressive Trust
    Progressive trust works like a relationship with your audience. It begins when followers consume your free content, experiencing your expertise without risk. As they see results, they become comfortable making small purchases that validate your value.
    Success with these initial investments builds their confidence in your expertise. This creates a natural progression toward higher-ticket offerings, making premium purchases feel like a logical next step rather than a hard sell.
  • Create Psychological Alignment
    Psychological Alignment matches natural buying behavior, where customers prefer testing small investments before making bigger commitments. This creates a comfortable journey as followers engage with your content and offerings at their own pace.
    Through gradual engagement, they build confidence in your expertise while experiencing tangible results. Each successful step serves as proof of concept, making higher-tier purchases feel like natural progression rather than risky decisions.
  • Business Benefits
    A well-structured value ladder delivers significant business benefits by maximizing the potential of every customer relationship. Instead of one-time transactions, you create multiple revenue streams that increase customer lifetime value.
    This approach generates predictable cash flow through recurring programs while enabling scalable growth. As customers move up your value ladder, they become more committed, leading to sustainable business expansion without constant customer acquisition.

Detailed Value Ladder For Social Media Monetization 

Entry-Level Monetization (Foundation Layer)

Mizi’s successful $50 seminars demonstrate a solid foundation in entry-level monetization, but they’re just the tip of the iceberg. These initial offerings serve as powerful proof of concept, showing that people are willing to pay for your expertise. However, many influencers fall into a common trap – they become comfortable at this level, hesitant to expand beyond their proven success.

  • Strategic Content Creation
    Your free content serves as the initial touchpoint for audience engagement. Here are some examples.

    • Post regular value-packed social media content that solves specific problems. For instance, share quick tutorials on Instagram Stories about social media analytics, or create LinkedIn posts breaking down successful marketing campaigns.
    • Host weekly live streams where you analyze trending business strategies. Organize monthly free workshops like “Instagram Algorithm Mastery” or “LinkedIn Lead Generation Secrets.”
    • Provide downloadable resources such as “30-Day Content Calendar Template” or “Social Media Metrics Tracker.”
  • Lead Magnets That Convert
    Create irresistible free offers that demonstrate immediate value.

    • Create Comprehensive industry trend reports like “2024 Social Media Marketing Trends” or “Emerging Niches in Online Business.”
    • Provide practical strategy templates such as “7-Day Content Batch Planning System” or “Facebook Ads Campaign Blueprint.”
    • Craft quick-start guides like “YouTube Channel Launch Checklist” or “TikTok Business Growth Strategy.”
    • Build interactive assessment tools such as “Social Media ROI Calculator” or “Content Strategy Effectiveness Score.”
  • Micro-Offers ($50-100 Range)
    Transform your expertise into accessible, action-oriented products.

    • Digital workbooks like “90-Day Social Media Growth Planner” or “Business Scale-Up Roadmap.”
    • Focused mini-course: such as “Instagram Reels Mastery” or “LinkedIn Personal Branding Blueprint.
    • Valuable templates like “Ultimate Social Media Graphics Pack” or “Email Marketing Sequence Templates.”
    • Targeted group workshops or webinars such as “Pinterest Traffic Explosion” or “Facebook Group Engagement Accelerator.”  

Check out the article to see how to convert your webinar attendees into next tier.

Mid-Tier Solutions (Growth Layer)

The mid-tier solution layer is where real transformation begins to happen. Here, you’re moving beyond basic knowledge transfer into comprehensive implementation and sustained growth. This layer bridges the gap between entry-level products and high-ticket offerings, providing deeper value while building confidence for premium investments. Let’s explore each component in detail.

  • Share Beyond Basic Knowledge
    • Entry-level teaches “what to do”. Mid-tier shows “how to do it” with personal guidance
    • Includes hands-on implementation support
    • Provides feedback and corrections
  • Provide Comprehensive Implementation
    • Structured learning paths
    • Step-by-step action plans
    • Regular check-ins and adjustments
    • Real-world application support
  • Build confidence by
    • Proving your expertise through deeper engagement
    • Showing clients what’s possible with more support
    • Creating tangible results that justify higher investments
    • Building trust through consistent interaction

Real-World Examples

  • Comprehensive Digital Programs
    Picture a structured online university for your business growth. In programs like the “Social Media Empire Builder,” you’re not just watching videos – you’re part of a complete learning ecosystem. So you can expect the following resources.

    • Multi-module learning systems: Each week unlocks new training modules that build upon previous lessons, much like building blocks.
    • Implementation support: You’ll find step-by-step video tutorials, workbooks, and templates for immediate implementation.
    • Community features: The community aspect includes a private members’ area where you can share wins, ask questions, and get feedback 24/7. Think of it as having a business growth roadmap with all the tools, resources, and support you need to follow it successfully.
  • Group Coaching Programs
    Imagine having a personal board of advisors combined with an accountability team. The “Revenue Accelerator Group” provides this exact experience.

    • Weekly coaching calls: You’ll join weekly Zoom calls where you can get direct answers to your specific business challenges. These aren’t just Q&A sessions – they’re strategic planning meetings where you work ON your business.
    • Peer accountability: Between calls, you’re paired with accountability partners who understand your goals and help keep you on track.
    • Expert hot seats: The hot seat sessions are like having a spotlight focused entirely on your business, where experts and peers collaborate to solve your biggest challenges. It’s high-touch support without the high-ticket price tag.
  • Specialized Training Series
    Think of this as your advanced masterclass in specific aspects of business growth. The “Social Media Monetization Masters” is like having quarterly intensive workshops with industry experts.

    • Industry-specific strategies: Guest experts share their specialized knowledge, and you get to ask questions about implementing these strategies in your specific situation.
    • Advanced techniques: The training includes hands-on workshops where you actually build out your strategies with expert guidance, ensuring you can replicate their success in your own business
    • Case study deep dives: You’ll see real case studies broken down step-by-step, showing exactly how successful businesses are monetizing right now. 

Register for the SMART Challenge – your fast track to implementing everything you’ve learned.

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High-Ticket (Transformation Layer)

This is where you’ll find true financial freedom. Transform your expertise into high-impact, immersive experiences that create profound changes for clients. This layer offers the perfect blend of leveraged time and maximum revenue potential, allowing you to serve fewer clients while generating higher income. 

  • Design Transformative Experiences
    • Focus on delivering profound, measurable results
    • Identify target client’s significant pain points and aspirations
    • Build unique methodology or framework
  • Differentiate from Mid-Tier Offerings
    • Move beyond basic “how-to” knowledge. Deliver comprehensive transformation strategies
    • Provide hands-on implementation support
    • Include personalized guidance and mentorship
  • Implement Premium Components
    – Create custom content solutions
    – Offer done-for-you implementation services
    – Provide direct access to expertise
  • Establish Accountability Systems
    – Build multiple touch points for progress tracking
    – Conduct regular progress reviews
    – Set measurable milestone achievements

Some High-Ticket Offers As Examples

  • Elite Coaching Programs
    High-end coaching programs deliver comprehensive transformation through sustained, high-touch engagement over 6-12 months.

    • Comprehensive Transformation Structure: Sustained high-touch engagement over 6-12 months
    • Beyond traditional coaching methods: Strategic guidance with implementation support, weekly strategy calls, monthly in-person intensive sessions, quarterly planning retreats
    • Personalized Business Development: Custom marketing strategy creation, sales process reviews and optimization, team structure development, rapid feedback on crucial decisions
  • Done-For-You Services
    Premium done-for-you services provide comprehensive business transformation without requiring the client’s direct involvement in execution.

    • Provide comprehensive business transformation such as full-scale business launches, complete brand overhauls, and end-to-end marketing system implementation
    • Offer “total business evolution” package components like Complete sales funnel development, 12-month content creation, automation system setup, and support staff training
    • Offer additional service like custom coaching program creation, signature methodology development, scalable business model building, comprehensive strategy execution
    • Give support and Implementation such as team training programs, detailed documentation, ongoing optimization support and sustainable results monitoring
  • Mastermind Programs
    Elite masterminds create exclusive environments where high-achieving entrepreneurs collaborate, connect, and accelerate their growth together.  My Dragon100 is the best example.

    • Exclusive growth environment with high-achieving entrepreneur collaboration, accelerated business growth focus and
    • High-end program structure such as direct access to me in monthly virtual roundtables, ongoing peer support and annual premium location meetings
    • Network Development like strategic partnership formation, power partners matching, regular accountability check-ins

Ready to implement everything you’ve learned?Join me at the SMART Challenge, a transformative 3-day event where you’ll master lead generation, conversion strategies, and business scaling.

Validate Before Launch: Smart Testing Strategies

Survey Your Audience Right

Don’t guess – know what your followers will buy by 

  • Running targeted polls on social media
  • Conducting user interviews
    1. Select 10-15 engaged followers
    2. Run 60-minute deep-dive sessions
    3. Record all feedback systematically

Survey Questions That Get Real Answers

  • Pain Points:
    • What’s your biggest challenge in [your area]?”
    • “What have you tried that didn’t work?”
    • “What would solving this problem be worth to you?”
  • Solution Validation:
    • “If you had access to [specific solution], how would that help you?”
    • “What would your ideal solution look like?”
    • “What support do you need to achieve [specific goal]?”
  • Investment Readiness:
    • “Have you invested in similar solutions before?”
    • “What results would justify an investment in solving this?”
    • “What’s your timeline for solving this challenge?”

Try Beta Program Success Formula

  1. Select 10-20 committed participants:
    Choose a small, dedicated group who align with your ideal client profile. This ensures high engagement and better results for case studies.
  2. Deliver exceptional value:
    Over-deliver on your promises by providing unexpected bonuses and personalized attention. This creates raving fans who become natural ambassadors for your program.
  3. Gather testimonials:
    Collect detailed success stories and testimonials throughout the program. Document specific results and transformations to use in future marketing.
  4. Refine your offer:  Use all gathered feedback and data to optimize your program structure, pricing, and delivery methods. Make continuous improvements based on real client experiences and results.A man in suit is checking the check list.

Test Price Points Strategically

  • Start with beta offers with a reduced price to gather initial feedback and testimonials. This allows you to test and refine your offering while building social proof.

Implement tiered pricing corresponding value levels to cater to different client needs and budgets. For example, offer Silver, Gold, and Platinum packages with increasingly comprehensive features.

  • Use early-bird incentives to create urgency and secure quick commitments. This could include additional 1:1 sessions or exclusive resources only available during the launch period.

Get my complete implementation blueprint at the SMART Challenge. Three days that will transform your business forever. Claim your spot now!

Use Market Testing Methods

  • Soft launch to small segments: test your offer with a select group of loyal followers or previous clients before wide release. This controlled launch helps identify potential issues and gather valuable feedback.
  • A/B test different packages: Create two variants of your offer to test which features and price points resonate most with your audience. Track metrics like conversion rates and engagement levels for each version.
  • Track engagement metrics: Monitor how participants interact with your program content and support systems. Look at completion rates, participation in live calls, and usage of resources to optimize the experience.
  • Monitor conversion rates: Analyze the percentage of leads who convert into paying clients at each price point. Use this data to refine your marketing message and sales process.

Common Social Media Monetization Mistakes to Avoid

These critical errors can severely impact your business growth and revenue potential. Understanding and avoiding these pitfalls will help you build a more sustainable and profitable online presence.

  • Rushing to high tickets without foundation
    • Launching premium offers before establishing credibility and proof of results
    • Skipping essential market research and audience understanding
    • Missing the opportunity to gather testimonials from lower-priced offers
    • Failing to build a loyal community that trusts your expertise
  • Neglecting customer experience
    • Focusing solely on sales without considering post-purchase satisfaction
    • Lacking proper onboarding and support systems
    • Poor communication and response times to client needs
    • Missing opportunities for client feedback and improvements
  • Inconsistent content delivery
    • Random posting without a strategic content calendar
    • Failing to maintain quality standards across all platforms
    • Missing key engagement opportunities with followers
    • Lack of cohesive messaging across different products
  • Poor audience segmentation
    • Treating all followers and clients with the same messaging and offers
    • Missing opportunities to create targeted solutions for different tiers of clients
    • Failing to understand different buyer personas
  • Weak value propositions
    • Unclear communication of benefits and transformation
    • Generic offerings that don’t stand out from competitors
    • Missing compelling proof points and case studies
    • Poor alignment between price and perceived value

Your Social Media Monetization Success Path

Your 200,000+ followers represent immense potential for monetization. The key is developing a structured approach that serves them at every level while maintaining authenticity and value. Start by validating your high-ticket offers, build a solid delivery system, and scale gradually based on real results.

Transform Your Social Media Business at the SMART Challenge

Ready to implement these advanced social media monetization strategies? 

Join me at the SMART Challenge, a transformative 3-day event where you’ll master lead generation, conversion strategies, and business scaling. Based on my billion-dollar business experience, this intensive program includes direct Q&A sessions and complete system implementation. Limited spots available – secure yours now and turn your social media influence into an empire.

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Marketing Psychology: Better To Use Pain Or Dreams?

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If you’ve ever wondered whether it’s better to appeal to people’s pain or their hopes and dreams, you’re in for a treat. This isn’t just theory – I’m going to show you how to leverage both for maximum impact in your marketing strategy.

Table Of Content

  1. Understanding Marketing Psychology: The Foundation of Influence
  2. My Approach: Synergizing Pain and Dreams in Marketing Psychology
  3. Practical Application of Marketing Psychology
  4. Case Study: High Ticket Closing Program
  5. Ethical Considerations in Marketing Psychology
  6. Conclusion: Mastering Marketing Psychology for Unstoppable Success

 

Understanding Marketing Psychology: The Foundation of Influence

Let’s get one thing straight: marketing psychology isn’t about manipulation. It’s about understanding human nature and using that knowledge to connect with your audience on a deeper level. When you master this, you’re not just selling a product or service – you’re offering a transformation.

The Power of Pain in Marketing Psychology

Pain is a primal motivator. It’s what gets people off the couch and into action. In marketing psychology, we call this “pain point marketing.” Here’s why it’s so powerful:

  1. Urgency: Pain creates an immediate need for relief. When you address a pain point, you’re offering a solution to a pressing problem.
  2. Relatability: Everyone has experienced pain. By acknowledging your audience’s struggles, you build instant rapport.
  3. Clarity: Pain points are specific. They give you a clear target for your marketing message.

Remember when I was broke and sleeping on my friend’s sofa? That pain drove me to make a change. It’s the same for your customers. They’re looking for a way out of their current situation.

A hand is working with marketing Psychology

The Power of Dreams in Marketing Psychology

Now, let’s talk about the flip side – dreams and aspirations. This is what I call “dream-based marketing” or “aspirational marketing.” It’s about painting a picture of a better future. Here’s why it’s crucial:

  1. Inspiration: Dreams give people a reason to push through challenges. They provide the ‘why’ behind the ‘what.’
  2. Long-term engagement: While pain might get someone to act quickly, dreams keep them committed for the long haul.
  3. Positive association: When you align your brand with someone’s aspirations, you become part of their vision for a better life.

Think about it – would you be where you are today if you hadn’t dared to dream bigger? Your customers are no different. They want to believe in a better tomorrow.

Curious about how to craft a compelling vision that resonates with your audience? At my SMART Challenge event, I’ll show you how to create a brand story that inspires action and builds lasting customer relationships.

The Marketing Psychology Behind Pain vs. Dreams

Now, let’s break down the psychology behind these two approaches:

Pain-Based Marketing Psychology

  1. Loss Aversion: People are more motivated to avoid losses than to acquire gains. It’s hardwired into our brains.
  2. Problem-Solution Framework: By clearly defining a problem, you set yourself up as the solution provider.
  3. Emotional Impact: Pain triggers strong emotions, which can lead to quicker decision-making.

Dream-Based Marketing Psychology

  1. Cognitive Dissonance: When people see a gap between their current state and their desired state, they’re motivated to bridge that gap.
  2. Self-Actualization: Humans have an innate drive to reach their full potential. Aspirational marketing taps into this.
  3. Positive Reinforcement: Dreams associated with your brand create positive feelings, encouraging repeat engagement.

My Approach: Synergizing Pain and Dreams in Marketing Psychology

Here’s where the magic happens. The most powerful marketing psychology doesn’t choose between pain and dreams – it uses both. Here’s how I do it:

  1. Start with Pain: Grab attention by addressing a pressing pain point. Make your audience feel understood.
  2. Bridge to the Solution: Position your offer as the key to overcoming their challenges.
  3. Paint the Dream: Once you’ve addressed the immediate pain, show them the amazing future that awaits on the other side.
  4. Provide the Roadmap: Outline how your product or service will take them from pain to dream, step by step.

This approach creates a complete narrative arc. It’s not just about solving a problem – it’s about facilitating a transformation.

Join my SMART Challenge virtual event, where I’ll dive deeper into customer psychology and show you how to create irresistible offers that solve real problems.

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Practical Application of Marketing Psychology

Let’s get tactical. Here’s how to apply these principles in your marketing:

  1. Know Your Audience: Conduct surveys, interviews, and market research to understand both the pain points and aspirations of your target market.  Read the blog to know how to find your target audience persona in 3 steps.
  2. Craft Your Message: Use emotive language that resonates with both pain and dreams. For example: “Tired of living paycheck to paycheck? Imagine waking up every day excited about your financial future.”
  3. Choose Your Channels: Different platforms may be better suited for pain-based or dream-based messages. Social media, for instance, often works well for aspirational content.
  4. Test and Refine: Use A/B testing to see which approach resonates more with your specific audience. The beauty of digital marketing is that you can adjust in real-time.
  5. Build a Content Strategy: Create a mix of content that addresses both immediate pains and long-term aspirations. This could include blog posts, videos, social media content, and email campaigns.

Case Study: High Ticket Closer Program

Let me show you how I’ve applied this in my own business. Take my High Ticket Closer program for business owners:

Pain-Based Appeal: “Tired of losing potential clients and watching your revenue fluctuate unpredictably?”

Dream-Based Appeal: “Transform your business into a predictable, high-revenue machine with a steady stream of premium clients.”

Combined Approach: “Go from feast-or-famine to consistent, high ticket success. Learn how to close premium clients with ease, stabilize your revenue, and build the thriving business you’ve always envisioned.”

This program isn’t just about closing deals – it’s about empowering business owners to take control of their sales process, increase their win rates, and create sustainable, predictable revenue streams.

See how powerful that is? We address the immediate pain of inconsistent sales and revenue, then elevate the conversation to the ultimate dream outcome of a thriving, stable business.

Want to learn more about High Ticket Closer for your business? Check more details here. 

My High Ticket Closer Program module image

Ethical Considerations in Marketing Psychology

Now, let’s talk about ethics. Because if you’re in this game for the long haul, you need to do it right.

  1. Be Genuine: Only promise what you can deliver. Your marketing should be based on the real value you provide. From the case study above, we had hundreds of successful graduates.
  2. Respect Your Audience: Don’t exploit fears or insecurities. Your goal is to empower, not manipulate.
  3. Provide Value: Even if someone doesn’t buy, they should gain something from engaging with your marketing.
  4. Be Transparent: Be clear about what you’re offering and what results can realistically be expected.

Remember, the goal of marketing psychology isn’t to trick people – it’s to help them make decisions that genuinely improve their lives.

Conclusion: Mastering Marketing Psychology for Unstoppable Success

Here’s the bottom line: the most effective marketing psychology doesn’t choose between pain and dreams – it harnesses both. By addressing immediate pain points and linking your solution to your audience’s ultimate aspirations, you create a powerful, emotionally resonant marketing message.

But remember, this isn’t just about making sales. It’s about creating real transformations. When you apply marketing psychology ethically and effectively, you’re not just building a business – you’re changing lives.

Ready to accelerate your business growth and master these marketing psychology principles? Join me at the SMART Challenge virtual event. We’ll dive deep into business strategies for every stage of your entrepreneurial journey – from creating irresistible lead magnets to building high-performing teams. This is your chance to get personalized advice and ask me your most pressing business questions. Don’t miss out on this opportunity to transform your business and your life. See you at the SMART Challenge!

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Avoid Price Wars: 24 Tactics to Compete Without Slashing Prices

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This blog is from the “Ask Dan” newsletter series, where I tackle real business challenges. Today’s question comes from Michelle, who rents luxury wedding gowns. She’s facing fierce competition: a competitor is renting the same designer gowns, offering identical services, undercutting her prices, and even running one-for-one promotions.

Michelle’s stuck in a classic price war and wants to know how to escape this trap and boost her prices without losing clients.
Price wars can feel like an endless race to the bottom, hurting your brand and profits. But there are smarter ways to compete that don’t involve slashing prices. In the following articles,

I’ll walk you through 22 strategies that will help you stand out and win in business without cutting your prices.
Whether it’s refining your offering, enhancing your customer service, or improving your marketing approach, these tactics will help you rise above the competition and thrive without getting caught in price wars.

Got business questions? Join me at the SMART Challenge virtual event, where I’ll reveal proven strategies to build and grow your business with precision and impact. Don’t miss this chance to get direct answers and game-changing insights.

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Table of Contents

  1. Branding & Positioning
  2. Product & Service Differentiation
  3. Sales & Pricing Strategies
  4. Online Presence & Digital Engagement
  5. Customer Experience & Service
  6. Strategic Partnerships & Collaboration
  7. Conclusion

Branding & Positioning

Branding and positioning are crucial because they define how your audience perceives your business and differentiate you from competitors, especially in price wars. By clearly communicating your unique value and aligning your brand with what your target market truly values, you can create a strong, lasting impression that goes beyond just price. Here are some key strategies to help you stand out:

A image shows branding is important

  • Niche Targeting:
    Instead of trying to appeal to everyone, focus on a specific market segment that truly values what you offer. For instance, if you rent luxury wedding gowns, target brides looking for a high-end experience rather than those seeking the lowest price. This way, you’re not just another option; you become the perfect fit for their needs.
  • Build a Strong Brand:
    Your brand should scream trust, quality, and distinction. Invest in branding that makes you memorable and conveys a strong value proposition. A powerful brand often justifies premium pricing because customers trust you. Think about luxury brands like Chanel or Rolex; they command high prices because their branding speaks to exclusivity and quality.
  • Offer Expert Advice:
    Position yourself as an expert in your field by offering valuable advice, tips, and content. Whether it’s through blog posts, webinars, or social media, providing expertise builds trust and makes your brand more attractive. Customers are more likely to pay a premium when they see you as a knowledgeable authority.
  • Create a Premium Experience:
    Enhance every touchpoint of the customer journey. Use high-end packaging, offer personalized delivery options, and follow up with thoughtful thank-you notes or exclusive offers. A premium experience makes your offering feel worth every penny, helping you stand out in price wars.

By focusing on these strategies, you can differentiate your business and attract customers who are willing to pay for value, not just the lowest price.

Struggling to stand out in a crowded market? Join me at the SMART Challenge virtual event, where I’ll guide you on how to build a powerful brand that commands attention and drives growth. Let’s work together to position your business for long-term success.

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Product or Service Differentiation

When your offerings stand out through unique features, personalized experiences, or added value, customers are more inclined to choose you over cheaper alternatives. Differentiation not only sets your business apart but also reinforces your brand’s premium position, making customers see beyond the price tag. Here are key strategies to make your products and services distinct:

a man points a product which stands out from all products

  • Offer Bundled Services:
    Bundle complementary products or services to create a package that adds more perceived value without slashing prices. For example, if you’re renting luxury wedding gowns, you could include a free fitting session and styling advice as part of the package. Bundles make customers feel like they’re getting more for their money, which can sway their decision even when faced with cheaper options.
  • Offer Experience-Based Packages:
    Go beyond just selling products—sell an experience. For instance, if your business involves event services, combine decor, planning, and catering into a seamless package that promises a stress-free event experience. When customers buy into an experience rather than just a product, they’re less likely to be swayed by competitors’ lower prices.
  • Offer Value-Added Services:
    Enhance your core offerings by including value-added services such as consultations, aftercare, or training. For example, a business offering luxury rentals might include cleaning or minor repair services for free, which adds convenience for the customer. These extras can make your product feel more premium and worth the higher price.
  • Offer Customization:
    Allow customers to personalize their purchases, adding a unique touch that mass-produced competitors can’t offer. Whether it’s customizing a product’s design or tailoring a service to fit specific needs, personalization makes your offering more appealing. For instance, providing customization options for a wedding gown rental can make brides feel like their dress is uniquely theirs.
  • Innovate Constantly:
    Regularly introduce new features, products, or services to keep your offerings fresh and ahead of competitors. Innovation shows your customers that your brand is evolving and staying at the forefront of the market. For example, updating your collection of wedding gowns with the latest trends or exclusive designer pieces keeps your business relevant and desirable.
  • Curate Exclusive Content:
    Reward your most loyal customers with exclusive content, such as whitepapers, eBooks, or VIP newsletters. This not only adds value but also strengthens the relationship between your brand and your audience. For example, exclusive access to styling guides or insider tips can make your customers feel valued and more connected to your brand.

By focusing on product and service differentiation, you create a compelling reason for customers to choose you, regardless of lower prices from competitors. This approach positions your brand as a unique choice in the marketplace, helping you win the battle against price wars.

Want your product or service to stand out in a crowded market? In the SMART Challenge virtual event, I’ll guide you through the secrets of creating a unique offer that makes your business the go-to choice. Learn how to showcase your strengths and deliver unmatched value to your customers. Elevate your brand above the competition—join us now!

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Sales & Pricing Strategies

In the midst of price wars, having strong sales and pricing strategies can be the key to maintaining your business’s value without getting dragged into a race to the bottom. By offering flexibility and maximizing every customer interaction, you can enhance your sales approach and keep your margins intact. Here are some effective strategies to consider:

a man is planing pricing strategies

  • Flexible Payment Options:
    Providing flexible payment terms or financing options can make higher-priced items more accessible to customers. For example, offering installment plans or buy-now-pay-later options can ease the financial burden on customers and make your premium offerings more appealing. This approach allows customers to choose quality over cost, even when budgets are tight.
  • Upsell and Cross-Sell:
    Train your sales team to upsell and cross-sell complementary products or services effectively. For instance, if someone is renting a luxury wedding gown, suggest high-end accessories or a personalized fitting session. Upselling enhances the customer experience while adding value, and cross-selling introduces additional products that complement the main purchase, increasing overall sales without the need to cut prices.

Implementing these sales and pricing strategies helps you stay competitive and enhances your value proposition, steering clear of destructive price wars.

Looking to sharpen your sales skills and boost your business growth? Join me at the SMART Challenge virtual event, where I’ll be sharing proven techniques to elevate your sales game. Don’t miss this chance to gain insights that can transform your approach and results!

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Online Positioning & Engagement

In today’s digital age, your online presence is often the first interaction potential customers have with your brand, and it shapes their perception of your value. By investing in digital engagement, you create meaningful connections that can drive loyalty and preference, even when faced with lower-priced competitors. Here’s how to make a strong impact without slashing prices:

image shows online presence is important

  • Develop a Strong Online Presence:
    A well-designed, user-friendly website and active social media profiles are your digital storefronts. Invest in a website that’s easy to navigate, with clear calls to action and high-quality images that reflect your brand’s value. On social media, maintain a consistent posting schedule with content that resonates with your audience. Your online presence should make it easy for potential customers to see why you’re worth the investment, even if your prices are higher.
  • Quality Content Marketing:
    Content is king when it comes to differentiating your brand in price wars. Create high-quality content that educates, entertains, and engages your audience. Blog posts, videos, and infographics that provide value will establish your expertise and keep customers coming back for more. For example, a luxury gown rental business could share content on wedding planning tips, style guides, or behind-the-scenes looks at gown fittings.
  • Leverage User-Generated Content:
    Encourage your customers to share their experiences with your brand on social media. This not only provides authentic proof of your value but also builds a community around your brand. Highlight customer reviews, testimonials, and photos on your platforms to show potential clients the real-life benefits of choosing your business.
  • Collaborate with Influencers:
    Partnering with influencers who align with your brand can help you reach a broader audience and add credibility. Choose influencers who genuinely connect with your target market and whose followers trust their recommendations. This strategy can set you apart in price wars by showing your value through trusted voices.

By enhancing your online presence and engaging effectively with your audience, you can win over customers and rise above the competition without cutting your prices.  Find more secrets to improve your social media presence in this blog.

Customer Experience & Post-sale service

In the midst of price wars, customer experience and service are often the defining factors that can set your business apart. Delivering exceptional service and creating meaningful interactions with your customers can turn them into loyal advocates, willing to pay a premium for your products or services. When customers feel valued and understood, they’re more likely to stick with your brand, even if a competitor offers a lower price. Here are some key strategies to elevate your customer experience:

a man is leaving a 5 star comment

  • Exceptional Customer Service:
    Provide outstanding customer support that goes above and beyond the basics. Respond promptly to inquiries, solve issues with empathy, and follow up to ensure satisfaction. For example, a dedicated customer service hotline or live chat support can make your clients feel heard and appreciated, turning a simple transaction into a positive experience that they’ll remember.
  • Loyalty Programs:
    Implement a loyalty program that rewards repeat customers with value-added perks like discounts, early access to new products, or exclusive events. This not only encourages repeat business but also makes customers feel special. For instance, offering a loyalty card where customers earn points for every purchase can motivate them to choose your brand consistently over others, even in a price war.
  • Build a Community:
    Foster a sense of belonging by creating a community around your brand. Whether it’s a Facebook group, a forum, or a VIP club, giving your customers a space to connect and share their experiences can strengthen their loyalty. Engaged communities can turn into powerful advocates, often defending your brand in price wars and spreading positive word-of-mouth.
  • Customer Education:
    Offer workshops, guides, or tutorials that help customers get more value from your products. For example, if you sell luxury wedding gowns, provide styling tips or care instructions to help brides make the most of their purchase. Educating your customers not only adds value but also positions you as an expert, making them less sensitive to price differences.

By focusing on customer experience and service, you create a strong emotional connection with your audience that goes beyond the transactional, helping you stand out even in the most competitive price wars.

Strategic Partnerships & Collaboration

By joining forces with other brands, you can offer unique value propositions that set you apart without cutting your prices. This approach not only enhances your offerings but also taps into new audiences through trusted partners. Here are some strategies to consider:

2 men are shaking hands for their strategic partnership

  • Exclusive Partnerships:
    Collaborate with other premium brands to create exclusive deals or bundles that appeal to your shared target audience. For example, a luxury wedding gown rental business could partner with a high-end jewelry brand to offer special discounts on a combined package, making the overall offering more attractive without reducing your own prices.
  • Strategic Partnerships:
    Form alliances with complementary brands to provide added value to your customers. For instance, teaming up with a renowned wedding planner can help you offer a complete wedding solution, including venue selection, gown rental, and event coordination. This added value draws in clients looking for convenience and quality, allowing you to stand out in a crowded market without engaging in price wars.

By leveraging strategic partnerships, you can enhance your market position and deliver unique offerings that make price comparisons irrelevant.

Conclusion

Navigating price wars isn’t about lowering your prices; it’s about enhancing your value in every aspect of your business. By focusing on differentiation, strategic partnerships, and exceptional customer experience, you can rise above the competition without sacrificing your profit margins.

Ready to dive deeper? Join my virtual event, the SMART Challenge, where I’ll share insights from my billion-revenue experience on everything from lead generation to team building. Have business questions? Bring them to the 3-day event and ask me directly. Let’s work together to make your business stand out.

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Fastest Way To Become A Niche Authority?

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What do you think is the quickest way to become an authority in your niche?

Well, as you may know…

I’ve written many books over the years.

From my best-seller FU Money to my latest book Unlock It.

There’s something special about writing a book for your marketplace.

So in this week’s newsletter, you’ll discover why I believe you should become an author, how to make it happen…

And if you’re already an author, we’ll also talk about what I believe are the 3 biggest challenges authors face and how to overcome them.

So, let’s get started.

Why You Should Become an Author

When clients ask me for advice on how to grow their businesses, other than formulating a marketing plan…

Very often, I suggest they write a book.

Why?

Because if you take the first 6 words of AUTHORITY, you get the word AUTHOR.

I firmly believe if you want to become an authority in your niche, other than starting a blog or a Youtube channel, writing a book is one of the best ways to do it.

Not only can you sell your book on Amazon, but you can also give it away as a lead magnet or set up a “free plus shipping” offer to get people to spend their first $1 with you.

How To Become An Author and Write Your First Book

It’s simpler to write a book and get it published these days.

You no longer need to find a publishing house to work with, as you can self-publish and put the book on Amazon very easily.

With that said, there’s still a lot that goes into a book, irrespective of the writing, so here are 7 things to think about.

1. Create a writing space and acquire your writing tools

Create a space that’s as inspiring and as free of distractions as possible.

Back in the day people used typewriters, but in this day and age, you’ll naturally use a computer.

You can also set up a Google doc and speak into your microphone if you dislike typing, and the document will transcribe your words.

This isn’t a perfect solution however, as it always requires you to fix words or phrases that aren’t clear.

2. Choose your BIG idea

Your idea MUST BE BIG.

The market is a wash with books, so if your idea isn’t big, use that idea for a social media post or a blog article.

3. Create your book’s outline

Break your big idea into as many chapters as you need.

You may like to break the chapters up into smaller segments as well.

This serves two purposes.

It gives you a clear picture of how the book will flow, and it breaks up this huge project into smaller pieces you can complete day by day.

4. Research

Your next step is to conduct your research to ensure your book is unlike anything else out there.

You really want to set your book aside from others in the same niche.

Can you provide a controversial perspective?

Can you go above and beyond the common info on your topic?

Can you provide a counter-intuitive solution to common problems?

5. Commit to a writing schedule

I know you’re busy, but make sure you can commit to a small amount of time each day, preferably at the same time every day.

If you find yourself getting too busy to complete your allotted time, even if you write for just 10-15 minutes, that’s better than not doing it all.

Skipping one day could turn into two, which could turn into three, and before long you’re way past your deadline.

6. NEVER edit as you write

When you’re in creativity mode you use your right brain.

On the flipside, when you edit you’re using your left brain.

Switching between the two is tempting but it’s counterproductive.

You want to get all your thoughts out without interruption.

Once you’re done writing, you can go back and edit to your heart’s content.

Make sure you wait a whole day before you begin editing and ensure you’re ruthless with your editing as well.

7. The Middle is always the hardest part to write

Half way through your book you may begin to experience self-doubt and wonder if you can pull this off at all.

If your outline is solid, then you’ll know your book will be too.

So, stay the course and never give up!

3 Common Challenges Authors Face and How To Overcome Them

I’ve narrowed the common challenges to 3 big ones, and if you eliminate these, it should allow you to be highly productive, eliminate overwork, and reduce stress.

The first challenge is “writer’s block”

No doubt, you’ve heard of this problem before, and I wrote it in quotations because I don’t believe in writer’s block.

Writer’s block is really a symptom of lack of research.

If you’ve ever sat down to write about something and thought “how do I start… what should I write?”

Then you simply haven’t done enough research.

Assuming you’ve worked through the 7 things I mentioned above, you’ll already have an outline for your book, the chapters, the topics you’ll discuss etc.

You’ll also have done all the research needed to bring your book to life…

So you’ll know exactly what you’re going to write about.

The second challenge is doing too much research

Yes, there is such a thing as too much research. 

So how do you know when enough is enough?

Your goal with your research is to find answers to as many questions you have about your big idea.

Anything you’re not sure of, you need to find an answer for.

Anything you think your market will want to know, you need an answer for.

So, create a set of questions or a checklist of unknowns, and once you’ve got answers for all of them, you can stop researching.

The third challenge is distractions 

Whether it’s the internet, loud noises, your friends calling or something else, you need to eliminate all distractions.

If you’re distracted while you’re in flow, it can take 25 minutes to get back in flow.

Think of the phrase “death by a thousand cuts”.

One cut won’t do much. 

Heck, maybe even 200 cuts won’t do much, but after 1000 you’re dead.

The same goes for distractions.

One or two distractions here and there won’t do much, but if you’re constantly distracted, you’ll never get anything done.

Bonus Challenge

Here’s a bonus tip.

In copywriting the headline is the most important.

After the headline, the first line of body copy is the next most important and must compel them to read the second line and so on.

In a book, you want your first line to reel them in or you’ll lose them fast.

You can make your first line compelling by writing something that’s surprising and counter-intuitive. 

Maybe you write a dramatic statement that’s controversial, or puts them right in the middle of a story…

Something philosophical…

Or something poetic.

These are just a few ways you can capture their attention.

In Closing…

Writing a book isn’t easy. 

If it were, all your competitors would be authors.

That’s why it’s a great way to set yourself aside and cut through the noise.

I hope this newsletter has helped you begin planning for your first or next book.

Until next time… go high ticket,

Dan Lok.

P.S. – While being an authority in your niche is a huge advantage, if you’re not quite there yet, it doesn’t mean you can’t grow and scale your business and create the lifestyle you deserve.

On July 26th, we’ll run our next S.M.A.R.T. Challenge™.

It’s my 3 day business immersive that teaches you how to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate.

You’ll get the exact business playbook I’ve used to generate over $100 million in my coaching/consulting business in just a few short years.

You’ll also get to meet hundreds of like-minded and high level business owners and expand your network.

Many have attended the challenge more than once, because they feel it’s that valuable and powerful.

So, click here to secure your seat and see what all the fuss is about >>

You Can’t Scale Without This…

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Your offer is one of the most important ingredients of your business…

Get it right, and everything about your business becomes easier.

Your copy is easier to write…

Your message becomes clearer…

Your closers have an easier time selling, and generate more revenue.

Get it wrong, and you may get by for a while, but when it comes to scaling, you’ll run into obstacle after obstacle.

Why An Irresistible Offer Overrides World-Class Sales Copy

Even the best sales copy in the world won’t sell a resistible offer.

For example, you’ll never sell steak to a vegan.

But a vegan will always buy vegan food, even if the food isn’t that high quality, and especially if there are limited vegan options.

Why You Must Never Sell What You Want

Most coaches, consultants, and experts simply become product pushers.

They sell what they want.

When they should be selling what the prospect wants.

A client centric offer to the right person will be irresistible.

So irresistible, they should feel like a fool passing it up.

So, if your offer doesn’t elicit that kind of response in your prospects this could be one of the most important newsletters you ever read…

And if you act on it, it could be the most intelligent decision you make all year.

Because by the time you’re done, you’ll have an offer your market simply can’t refuse.

How To Find Out What Your Marketplace Really Wants

Have you ever heard the phrase “Sell them what they want, give them what they need?”

It’s very true.

As business owners, often we know exactly what our prospects need, and so we create an offer around those needs.

But what they need and what they want are two very different things.

In fact, it may seem logical to start a business around something everyone needs, but it’s actually people’s wants that push them to buy.

No one needs luxury items, and yet the top 100 luxury companies generate $250-300 billion each year.

Here’s a dating niche example.

It’s obvious that if you’re a man looking to improve his dating life, more confidence will help you do that.

But men are more likely to wake up thinking, “I wish I had more dates”, rather than… “I wish I had more confidence, so I could get more dates.”

So if someone were to invest in a dating program, the main goal would be getting more dates, but it’s very likely they’ll experience a wide range of benefits such as higher confidence, greater certainty, more respect, amongst other things.

This is where market research comes into play.

Firstly, compile a list of all the features and benefits of your product or service.

Secondly, hit Amazon.com, Facebook groups, Forums, Reddit, and interview past clients.

You want as much information on different ways they’ve tried to solve their problem, and what their experiences were.

You want to know what those solutions did well, and where they could be improved, so when you create your offer you fill all the gaps.

The 7 Traits Of An Irresistible Offer

As a copywriter, I created offers all the time.

And this is why I firmly believe the more high income skills you have, the higher your chance of business success.

A very high percentage of business owners don’t have any business skills, and that’s why there is such a high failure rate.

But I digress.

Here are 7 traits of an irresistible offer:

  • Easy To Understand

    It’s easy to complicate things when you’re creating your offer, and a confused mind never buys.

    So, keep your offer to one idea.

    What’s the big problem you’ll help them solve, or what’s the main thing your market wants?

  • Highly Desirable (People buy what they want, not what they need, as discussed above)

  • High Perceived Value

    Your marketplace must perceive it as valuable.

    If your offer gives them multiple bonuses unrelated to their problem or goals, they won’t see them as valuable, even though another market may.

  • Easy To Get

    Have you ever been through a confusing process to get something so you gave up before you got what you wanted?

    We all have, and if you make your prospect jump through too many hoops, they’ll look for an easier way to solve their problem.

  • Must Be Believable And Credible

    Nowadays, people are very skeptical.

    It’s common for things to sound too good to be true.

    So you need your offer to be believable and credible, or they won’t take action.

  • It Has Urgency

    You want to give them a reason why they should buy right now.

    That could be anything you like.

    Maybe, you offer partial scholarships to only 10 people.

    Maybe you’re not taking on any new clients for 3 months after this intake so you can focus on client results.

    And if they want to work with you they’ll have to act now, or join the waitlist.

 

If you’d like further explanation on each of 7 traits, click here to watch my in-depth video >>

5 Questions Your Irresistible Offer Should Answer

Once you’ve created your irresistible offer, your market should be able to answer these 5 questions in their mind, just by looking at it.

  • What is it?

    Is it a product, a service, a program, or something else?

  • How will it help me?

    What’s in it for your prospect?

  • Why should I believe you?

    There are many ways you can get your market to believe you.

    Some of the most invaluable ways are with case studies and testimonials.

  • How much is it?

    This is self-explanatory, as everyone wants to know if their next investment will fit their budget.

  • Why is it relevant?

    Is your solution relevant to the way they’ll consume your content/program.

    If you offer your solution in a way that most people are unable to access it, say perhaps on DVD, when most don’t own a DVD player these days, this may cause you to lose sales.

At the end of this video, I summarize this in a short sentence that makes it easy to know if your offer is irresistible or not >>

Skip to 7:41 for the one sentence summary, or watch the entire video for further clarification on the above 5 questions if needed.

In closing…

Once you have a solid irresistible offer, you’ll notice many areas of your business improve just for this reason.

Any business I’ve built is built around the irresistible offer I create based on what the market truly desires.

Until next time, go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner…

And if you’d like to spend 3 full days with me and hundreds of other high level coaches, consultants, experts, and trainers…

Where you’ll gain invaluable and groundbreaking insights into how I sold over $100 million in coaching and consulting…

And what it takes to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate…

Then I strongly suggest you join us.

The event is completely virtual, so there are no excuses.

We only run this event a few times per year… so click here for the full scoop >>

I hope you enjoy reading this blog post.

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