Strategic Thinking

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Supercharge Your Business with Ama: Kajabi’s Game-Changing AI Assistant

Welcome to a new era of business efficiency, courtesy of Kajabi’s latest innovation – the conversational AI assistant, “Ama”.

Picture this – you have a brilliant business idea, but the clock is ticking, and time is of the essence. This is where Ama steps in, your digital collaborator ready to assist you in creating content, researching topics, drafting emails, and even generating code. 

Yes, you read that right – Ama is your AI sidekick that streamlines your tasks and gives you back the gift of time.

Keen to find out more? 

Let’s explore how you can harness Ama’s power to save time, enhance your content creation process, and ultimately elevate your business.

What Exactly is Ama?

Ama is your virtual content co-creator, an AI-powered assistant designed to understand your needs and respond with actionable solutions. It’s like having a content strategist, research analyst, and coding guru at your beck and call, all wrapped into one intuitive chatbot.

Understanding Ama’s Potential

Ama is not your average chatbot; it’s a virtual assistant designed to work seamlessly within the Kajabi Builder. Its purpose? 

To assist you in creating content, researching topics, generating code, and much more – all aimed at streamlining your business operations.

Have you ever had an idea but struggled to find the right words? 

Ama bridges that gap. You can prompt Ama to research topics, identify best practices, and provide answers. 

The result? 

You’re equipped with the insights you need to turn ideas into impactful content.

Imagine this.. You’re effortlessly drafting a sales email that resonates with your audience, without breaking a sweat. Ama does just that. Whether it’s crafting captivating blog posts or generating compelling copy for your website’s homepage.

With Ama, you can describe your desired outcome, and it will respond with relevant insights to help you achieve your business objectives.

Here’s a glimpse of what you can ask Ama to do for you:

  1. Craft Written Content: Ama can generate drafts for sales emails, blog posts, website copy, and more.
  2. Research Topics: Need information on a specific subject? Ama can provide valuable insights.
  3. Generate Code: Whether for your website or email, Ama can create code snippets to save you time.
  4. Answer Questions: Ama isn’t just a creator; it’s also a knowledgeable assistant ready to provide answers.
  5. Refine Content: If the initial response isn’t perfect, you can guide Ama toward the right direction.

Using Ama is as easy as striking up a conversation. Open Ama within your Kajabi Website Page, Landing Page, or Email Builder. 

Describe your content requirement, and watch as Ama crafts a draft that aligns with your vision.

Not loving the initial response?

No problem. Direct Ama on how to refine it, and watch as it transforms according to your instructions. 

Once you’re satisfied, a simple copy-paste is all it takes to integrate your co-created content wherever you need it.

Getting Started with Ama

Accessing Ama is simple. Whenever you’re in the Kajabi Builder, whether it’s a Website Page, Landing Page, or Email, Ama is right there to assist you.

To engage Ama:

For Website Pages and Landing Pages:

  1. Click on the “Website” tab on your dashboard.
  2. Navigate to the “Pages” tab.
  3. Select the page you want to edit.
  4. Click on the purple AI button at the lower right of the screen.

 

For Emails:

  1. Click on the “Marketing” tab on your dashboard.
  2. Choose the email you want to work on.
  3. Click on “Edit content” to access the Email Content.
  4. Click on the purple AI button at the lower right of the screen.

 

 

Co-Creating Content with Ama

Once you’re connected to Ama, you’re ready to dive into the co-creation process. Describe what you’re looking to achieve, and Ama will respond accordingly. If the initial draft isn’t exactly what you had in mind, no worries! You can provide specific instructions on how to improve it, and Ama will revise it accordingly.

Here’s a step-by-step breakdown of co-creating content with Ama:

  1. Enter your custom conversation prompt and hit send.
  2. Alternatively, choose from the suggested prompts.
  3. Ama might seek additional information through follow-up questions.
  4. Once Ama has all the necessary details, it will draft the content.
  5. Rate the response using the “thumbs up” or “thumbs down” icon.
  6. Continue refining until you’re satisfied.
  7. Click the “Copy Content” button to get your content ready for pasting.

Adding AI-Generated Code to Your Site

If you’re looking to incorporate AI-generated code into your Kajabi site, Ama is here to help. Remember, only proceed if you’re comfortable with understanding and using code. You can add the code by copying it and pasting it into a Custom Code Block.

Here’s how you do it:

  1. Copy the generated code.
  2. Edit the page section where you want to add the code or create a new section.
  3. In the left sidebar editor, click on “+ Add Content.”
  4. Choose “Custom Code” as the Block type.
  5. Paste your code into the Code field.
  6. Save your changes.

 

 

Got Questions? We’re Here to Help!

If you find yourself needing assistance while using Ama, don’t hesitate to click the question mark icon at the chat window’s top right corner. This will initiate a live chat with the Kajabi Support team, ensuring you have all the help you need.

And there you have it – a comprehensive guide to making the most of Kajabi’s Conversational AI Assistant, Ama. By incorporating Ama into your workflow, you’ll find yourself with more time to focus on what truly matters – growing your business and achieving your goals.

Ready to experience the future of business management? 

Dive into Ama today and witness how this powerful AI assistant transforms the way you work. Your business deserves the best, and Ama is here to deliver.

 

Are you excited to supercharge your business? 

Take the first step by signing up for Kajabi and embracing the endless possibilities that Ama brings to your fingertips.

>> Join my FREE masterclass on “How to Get Paid for What You Know” https://www.getpaidmasterclass.com and seize the opportunity to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here https://danlok.com/kajabi/.

To your unstoppable success,

Dan Lok

How To Find Your Life Purpose

Quick question…

If I asked you what you think your life purpose is, what would you say?

Could you tell me exactly what it was, or would that question stump you a little?

There’s no right or wrong here, because while I feel that everyone has a life purpose, the problem is we aren’t taught how to figure out what it is.

Usually, we find ourselves working some kind of job after school, and more often than not we’re dissatisfied with that job…

And only when things get completely unbearable do we attempt to change anything.

It’s then we begin a journey of self-discovery…

Learning…

Searching for answers to questions we didn’t even know we had.

Heck, the average person doesn’t know why they even wake up every morning or go to work.

If you asked me as a 19 year old what my WHY was, I would have told you “to provide for my mom.”

It may not seem like much, but it makes all the difference.

As soon as you know your reason for doing anything, life becomes clearer.

So here’s a snippet of what you’ll discover in this week’s newsletter.

  • How to find your WHY…
  • How to find your unique talents…
  • How to find your life purpose…
  • And more

How to Find Your Why

In 2019 I visited Australia for a business event called Startcon, where I gave a presentation.

I met many success driven individuals and I remember speaking to one kid who was 19 years old.

He was confused with what to pursue in life.

I asked him what his “why” was and he couldn’t tell me.

So, I painted a dark “worst case” scenario in his head based on his life, which is an exercise I take people through to help them figure out their why.

You can get the quick exercise here, if you’d like some help pinpointing your why >>

It doesn’t matter how old you are, understanding your “why” is always important, and as you go through life, your “why” will change as your situation changes.

We’ll touch more on your “why” later in the newsletter, because once you’ve been through the other exercises and you discover your purpose and unique talents, your “why” may change.

I believe each of these 3 elements should tie together and you’ll see what I mean in a moment.

How To Find Your Life Purpose

Many people spend their entire lives searching for deeper meaning but not all of them find it.

On the flipside, there are people who live their entire lives wondering if life has a deeper meaning, but they never even begin searching…

They just believe life is what it is and people who have a purpose are few and far between.

But I believe everyone has a life purpose, and it’s easier to figure out than you might think.

It really comes down to asking yourself a few key questions, and here they are.

  • What do you love to do?

    I’m talking about the things you’re passionate about that put you into the flow state where hours seem like minutes.

    I’m talking about things that others may see as “work” but you love them so much you’d happily do them for free.

    Now, if you spend a lot of time trying to figure this out but you come up empty handed, it tells me you haven’t tried enough things.

    In that case, make a list of all the things you’d like to try but haven’t yet.

    Try as many of them as you can until you find the few you absolutely love.

    You may find you discover new things that weren’t on your initial list, and that’s OK.

    The more things you try the more you’ll discover about yourself and what you do and don’t like.

     

  • What are you good at, and what are your natural talents?

    As a child you may have really enjoyed art, acting, music, or other things you tried in school, and people told you that you were really good at…

    But because society taught us that people in those careers either make a lot of money or barely any money at all, you gave up on your childhood dream.

    Well, that may have been the case, but because of the internet, there are people doing what they love online and making more than they made at their 9-5.

    If you’re stuck with how to find your natural talents, I have a very powerful video for you with 7 questions to help you do just that >>

 

Skip to 4:33 for the fourth question, and or feel free to watch the entire video if you’d like to hear me explain the above three questions further.

How To Tie It All Together

After going through these questions and doing the exercises, you should now know yourself on a much deeper level.

Hopefully, you’ve had some “a-ha” moments and you’re now more clear on your life purpose.

If not, that’s OK.

As long as your why, your unique talents, and your life purpose all work together, even if you’re not 100% clear…

The further you go on your journey, the clearer things will become.

I hope this newsletter has helped you gain some clarity in your life and journey to success.

Until next time,

Dan Lok

P.S. – If you’re working a 9-5 you dislike that stops you from achieving your dreams, one of the best ways to free up time and make more money is by developing a high income skill.

I have many high income skill trainings at the Dan Lok shop.

So, click here to find one that interests you >>

A high income skill will not only help you make more money and give you time and location freedom, but it will also help you pursue your life purpose once you’ve figured it out. 

Kajabi Affiliate Program: Expanding Your Reach

Welcome to another exciting day in our Kajabi journey! Today, we’re diving deep into the world of affiliate marketing with the powerful Kajabi Affiliate Program.

This is your golden ticket to unleashing the potential of a vast network of partners who can help you spread the word about your courses and boost your sales.

Get ready to explore the incredible benefits of the Kajabi Affiliate Program and discover how to set it up, manage it effectively, and motivate your affiliates to take your course business to new heights.

Understanding the Kajabi Affiliate Program

The Kajabi Affiliate Program is a game-changer for course creators. It allows you to collaborate with affiliates who will enthusiastically promote your courses on their platforms or to their audiences. 

The best part? 

They get rewarded with a commission for each successful sale they drive. It’s a win-win for everyone involved.

Setting Up Your Affiliate Program

Setting up your affiliate program on Kajabi is as easy as a few clicks. Head over to the Kajabi dashboard, find the Affiliate tab, and follow the intuitive setup process. 

Note:

The Affiliate Program is only available with the Growth and Pro Plans. Check out kajabi.com/pricing for more details.

►► Grab a FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/.

 

You can customize commission rates, provide promotional materials, and monitor affiliate performance without breaking a sweat. Kajabi handles the technicalities, so you can focus on what you do best – creating exceptional courses.

Managing Your Affiliates

Your affiliate program’s success lies in effectively managing your partners. Regular communication is key. Keep your affiliates informed, provide them with valuable insights and resources, and nurture a sense of collaboration. 

The more engaged your affiliates are, the more passionately they’ll promote your courses.

Incentivizing Your Affiliates

To supercharge your affiliate program, consider offering enticing incentives beyond commission rates. 

Exclusive bonuses, early access to new courses, or special rewards for top-performing affiliates can motivate them to go the extra mile for your business.

Crafting Effective Affiliate Promotions 

Encourage your affiliates to create authentic and compelling promotions for your courses. Supply them with key selling points, success stories, and testimonials from satisfied students. 

Authenticity is a potent force in affiliate marketing that can’t be underestimated.

Leveraging Webinars and Joint Ventures

Webinars and joint ventures are a dynamic duo to amplify your affiliate program’s impact. Host webinars with your affiliates to showcase your courses and address potential students’ queries in real-time. 

Collaborating on joint ventures with other course creators or businesses expands your reach even further.

Tracking and Analyzing Performance 

In the affiliate marketing realm, data is your ally.. 

Leverage Kajabi’s robust analytics to monitor affiliate performance, conversion rates, and the revenue generated through affiliates. 

These valuable insights will guide you in refining your strategies and continually optimizing your affiliate program.

Conclusion: 

Congratulations! You now possess the insider knowledge to unleash the full potential of the Kajabi Affiliate Program. By setting it up strategically, managing it effectively, and inspiring your affiliates, you’re ready to expand your course business reach like never before. 

Stay tuned for Day 19, where you’ll discover the secrets to delivering exceptional customer support and establishing effective communication on Kajabi Until then, keep thriving and growing!

►► Ready to elevate your course business and take customer support to new heights? Join my FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Kajabi Checkout Pages: Optimizing for Conversions

Hello, fellow course creator! Welcome to our journey through Kajabi, where today, we’re diving into a crucial element of the course enrollment process – checkout pages.

These pages hold the key to turning interested visitors into eager students, and I’m here to guide you through the process of crafting highly effective checkout pages on Kajabi.

Step 1: Understanding the Importance of Checkout Pages

Checkout pages are the final frontier where potential students make the decision to invest in your course. 

This pivotal moment can make or break your conversions. A poorly designed checkout page can lead to cart abandonment, while a well-optimized one can boost your sales significantly.

Step 2: Crafting High-Converting Checkout Pages

With Kajabi’s user-friendly interface, creating high-converting checkout pages is a breeze. Here’s how you can do it:

  • Simplified Checkout Process: Keep the checkout process simple and user-friendly. Avoid overwhelming visitors with unnecessary form fields and steps.
  • Clear Call-to-Action: Ensure your “Buy Now” or “Enroll Now” button stands out prominently on the page, urging visitors to take action.
  • Mobile Responsiveness: Optimize your checkout pages for mobile devices to cater to a wider audience.
  • Urgency and Scarcity: Create a sense of urgency and scarcity with limited-time offers or availability to encourage immediate action.
  • Trust Elements: Instill confidence in potential students by displaying trust elements such as secure payment icons, money-back guarantees, and testimonials.

Step 3: Reducing Cart Abandonment

Cart abandonment is a common hurdle in the online course industry, but it can be minimized with a few strategic tactics:

  • Transparent Pricing: Display clear and upfront pricing, including any additional fees, to avoid surprises during checkout.
  • Offer Payment Options: Provide multiple payment options to cater to different preferences and increase the chances of successful transactions.
  • Exit-Intent Popups: Implement exit-intent popups that offer discounts or additional incentives to win back potential abandoners.

Step 4: Analyzing Checkout Page Performance

As you optimize your checkout pages, keep a close eye on performance metrics:

  • Conversion Rates: Monitor conversion rates to gauge the effectiveness of your checkout pages and make data-driven improvements.
  • Abandonment Rate: Track cart abandonment rates and identify potential pain points in the checkout process.

Step 5: Continuous Optimization

Optimization is an ongoing process. Continuously test different elements on your checkout pages to find the winning combination that maximizes conversions.

Remember, the checkout page is the gateway to transforming prospects into paying students, so invest time and effort in creating a seamless and persuasive experience.

>> Don’t forget to leverage your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/

>> Additionally, my FREE masterclass on how to get paid for what you know awaits you at https://www.getpaidmasterclass.com, offering invaluable insights to help skyrocket your course creation success.

On Day 15, we’ll explore the art of promoting your course through various marketing channels to reach a wider audience. Until then, optimize those checkout pages and watch your conversions soar!

To your unstoppable success,

Dan Lok

How to Price Your Kajabi Course: Finding the Sweet Spot

Hello, ambitious course creator!

Welcome to the world of Kajabi, where we embark on a journey to master the delicate art of pricing your courses just right. Setting the perfect price for your course is no small feat, but with the right strategies and insights, you can strike that balance between making your course appealing to students while ensuring it’s a profitable venture.

Join us as we dive into the world of pricing strategies and uncover the key factors that will help you find the sweet spot for your course.

Step 1: Understanding Premium Pricing Strategies

In a previous article Borrow These 3 Powerful Premium Pricing Strategies, I shared three of my favorite pricing methods that can elevate your course pricing game:

  • Price to Package: Create a compelling package with valuable content and features, then price it accordingly. Bundling your course with additional resources can increase its perceived value, enticing students to invest.
  • Price to Positioning: Your pricing can be influenced by the unique positioning you hold in the marketplace. If you are recognized as a top authority in your niche, your course can command a premium price due to your esteemed reputation.
  • Price to Value: The true value of your course lies in the transformation it brings to students’ lives. Charge a price that reflects the life-changing impact of your course content and the results it delivers.

For more strategies watch this:

Step 2: Factors to Consider When Setting Prices

Several factors come into play when determining the right price for your course:

  • Course Content: The depth and quality of your course content directly impact its perceived value.
  • Market Demand: Analyze the demand for your course topic and adjust the price based on market appetite.
  • Target Audience: Consider the financial capacity of your target audience and tailor your pricing to resonate with them.

Step 3: Exploring Different Pricing Models

Kajabi empowers you with versatile pricing models to suit your course:

  • One-Time Payments: Charge a single fee for lifetime access to your course content, ideal for standalone courses.
  • Subscriptions: Offer monthly or annual subscriptions for ongoing access to your course, ensuring recurring revenue.
  • Bundles and Upsells: Create enticing bundles of multiple courses or additional resources, enticing students with added value.

Step 4: Striking the Optimal Price Point

Finding the sweet spot in pricing is a delicate balance between attracting students and ensuring profitability:

  • Test and Iterate: Experiment with different price points and analyze how each affects enrollment and revenue.
  • Promotions and Discounts: Use time-limited promotions or discounts to create a sense of urgency and entice potential students.
  • Value Communication: Clearly communicate the value and benefits of your course to justify the price to prospective students.

Step 5: Monitoring Course Performance

After setting your course price, closely monitor its performance:

  • Analyze Enrollment Rates: Track how your pricing affects enrollment rates and make adjustments if needed.
  • Feedback and Surveys: Gather feedback from students about the course value and experience to identify areas for improvement.

Remember, with the power of premium pricing strategies, you can elevate your course’s value and attract eager students willing to invest in their transformation.

>> Before we wrap up, don’t forget to seize your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/

>> And for more invaluable insights, make sure to watch my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com.

For now, take a deep breath, get creative, and confidently price your course for success.. 

On Day 14, we’ll explore the art of crafting compelling sales pages that convert curious visitors into enthusiastic students. Until then, happy pricing!

To your unstoppable success,

Dan Lok