Scaling

Dealing with difficult clients can be a nightmare. Knowing how to attract better clients will not only increase your business growth, but also your peace of mind.

Most people do not know how to attract better clients. They get stuck in the mindset of thinking their product isn’t good enough, or their price is already too high. As a result, they think that their current clients are the only ones they can do business with. In reality, their limiting beliefs are the only thing holding them back. And the truth is that knowing how to attract better clients has nothing to do with your product, price or the marketplace. It has to do with you.

Think about how you got to where you currently are. You might have a few clients you are working with, and charge them a certain amount. However, every time you try to get new clients and raise your prices, you are met with resistance. And this happens to almost everyone you talk to. Why is this the case? You never had difficulty pitching your price in the past. Why only now, are you suddenly meeting resistance when you are trying to go for something greater?

As you’ll soon discover, one of the biggest reasons why business owners and entrepreneurs don’t know how to attract better clients is because of themselves. If you are struggling to attract better clients and raise your prices without resistance, here are some of my best tips on how to overcome these issues.

If You Can’t Attract Better Clients, It’s Your Fault

If you’re struggling to attract better clients, you need to take a step back and analyze the situation. What is the reason you aren’t able to attract better clients? What’s the common factor that’s holding you back? If you analyze deeply enough, you may come to a shocking conclusion: The common factor is you.

In life, many people struggle to get what they want. This is evident with people who are trapped in the rat race and unsatisfied with their jobs. They go to work every single day from 9-5. They force themselves to wake up sleep deprived. They’re miserable, and would much rather do something else, like chasing their dreams or finally starting their own business. Yet despite their desire, nothing ever changes. They’re still stuck at their boring old jobs, settling for something they don’t want. Why?

The reason is because of themselves. They hold themselves back with their own limiting beliefs. For example, a 23 year old might want to quit their job and become an entrepreneur. Yet they can’t, because they’re afraid they won’t be able to pay the bills. They’re afraid their business venture will not succeed, and they’ll be left on the streets broke. These are fears that they themselves create, that are not reality. 

Until they decide to overcome their own limiting beliefs, they will never find success. The same is true for attracting better clients – unless you believe you can do so, unless you believe you are worthy, you will never get them.

Your Clients Can Sense Your Fear, Doubt And Uncertainty

This is true when it comes to business and in life. Humans can smell other people’s doubt, fears and uncertainty from a mile away. This is why knowing how to attract better clients has nothing to do with the actual product you are offering. Your clients are picking up on your own internal struggle and the limiting beliefs that are in your head. As a result, they don’t believe that you can get them the results they want, because you yourself do not believe that either. If you can’t convince yourself, how can you expect to convince your clients?

When interacting with other people, we give off unconscious behaviors that others judge us on. These are things such as our body language, tonality, the words we use and how we carry ourselves. If we speak in a confident manner, with a clear booming voice while standing up straight, others will perceive us as confident. But if we hunch over, and whisper when we are talking to our prospects, how do you think they will react when you say you charge X amount for your service?

Sell Me This Pen, And Do It Consistently

Here’s an example of how unconscious factors affect the clients you attract and the prices you can charge. Hold a pen in your hand, and repeat the following sentence out loud as though you were talking to a client:

“I charge $1 for this pen.”

Carefully note how you said that sentence. Your tonality, speed at which you said it and how loud your voice is. Now say this sentence out loud:

“I charge $10,000 for this pen.”

Did you notice a difference? Most likely when you said the second sentence, it differed from the first way you said it. You might have hesitated slightly, or your voice could have changed. This is because internally, you do not believe that a pen is worth $10,000. 

Now imagine that you are offering a product or service to your clients, and you tried to raise your price that you charge them. When you tell them your price, the exact same thing is going to happen. If you do not believe that your product or service is worth what you say it is, you are going to hesitate. That slight difference in how you say your price, is what your client is going to pick up on. And if they sense that you are conflicted with how much you charge for your service, they will know you are bluffing them.

The 4 Types of Limiting Beliefs That Are Holding You Back

In order to get the kind of clients at the prices you want, you need to overcome your limiting beliefs. As you saw with the pen exercise, unless you fully believe what you are saying, your voice is going to rise like a helium balloon.

The reason your communication pattern changes is because of one of these reasons:

1. You are attached to the sale
2. You don’t believe in your product
3. You don’t believe your product is worth that price
4. You are afraid of your prospect

If you want to overcome your limiting beliefs, you need to change your mindset and do the opposite. For example, if you believe the reason you can’t get what you want is because you are attached to the sale, you’ll need to practice having an ‘I don’t care attitude’.

Let’s go into each of these 4 beliefs, and how you can overcome them.

Limiting Belief #1: Attachment To The Sale

One of the most common reasons people don’t know how to attract better clients, is because they are attached to the sale. They are attached to the outcome of closing the prospect, and are afraid of not being able to make the prospect say yes. If you go into a business meeting with this mindset, you are setting yourself up for failure.

When you are attached to a sale, the way you communicate will come off as needy or desperate. If you’ve been in business long enough, you’ll know one thing: People don’t do business with needy and desperate people.

No one likes to do business with someone who is needy. It’s a trait that puts people off, and makes them uncomfortable. Instead, you should have the mindset that you are good no matter what happens.

One of the core principles I teach all my students as closers, is that it has nothing to do with you. Whether or not you make the sale, has NOTHING TO DO WITH YOU. If you successfully close the prospect on a $10,000 deal, it has nothing to do with you. If you fail to close the prospect and they say no to your offer, it has nothing to do with you. So many people beat themselves up over what they perceive are their mistakes, when in reality it has nothing to do with them. 

The truth is, whether or not your prospect buys is their decision. You can’t force them to say yes. The only thing you can do is influence them to see the value you bring to the table. If they say no, or you think the prospect is a bad fit, it’s completely fine to walk away.

Whether or not you make the sale, has NOTHING TO DO WITH YOU. 

Limiting Belief #2: You Have No Belief In Your Product

Another reason why entrepreneurs don’t know how to attract better clients is that they don’t believe in their product. They don’t believe their product or service can deliver the results they are promising. 

If you are not certain about your product, if you do not display confidence, you cannot influence someone. Your prospect has their own doubts and fears they are dealing with when interacting with you. And if you yourself also display doubts and fears about your product, it is only going to add onto the doubt they have in their minds. 

The only way you can influence the person you are talking, is if your confidence level is higher than theirs. Have you ever met a salesperson who seemed so certain about something, that you were influenced to buy what they were talking about? You might not have any idea what the product or service is about, but the way they spoke with such conviction convinced you that it would be a safe decision.

This is why people who are naive fall for scams or bad deals by smooth talking salespeople. They get entranced by the way the salesperson carries themselves, that they don’t stop to actually think about what they’re buying. If you want to learn how to attract better clients and raise your prices, you need to know how to do the same thing. You need to project confidence in the way you carry yourself, and infect your prospect with the same certainty. That is how you get them to say yes.

Limiting Belief #3: Believing Your Product Is Too Expensive

Similar to limiting belief #2, you believe your product is not worth what you are charging. In the pen example, you had no trouble saying that a pen was worth a dollar, because that is the standard market price for a pen. But when you tried saying it was worth $10,000, you suddenly had difficulty doing so. This is because of the price.

Unlike limiting belief #2, this has nothing to do with the product itself. The pen is still a pen in both examples, however the price reflecting that pen is different. The reason why people struggle in knowing how to attract better clients is because deep down they think their product is too expensive. They don’t believe their product is worth so much, or they lack evidence that supports that belief.

For example, suppose you were offering consulting services and you charged $5,000 an hour. If someone had said yes to you before in the past, and you were able to generate for them a 10x ROI because of your consulting, you would easily be able to state your price to your next client. This is because you have evidence from your previous client that what you do works.

However, if you’ve never had a client pay you $5,000 for your services, how could you possibly have the confidence that your advice would work out? You have no reason to believe you can charge so much for your services. Because you have no reason, you have no belief. 

To overcome this limiting belief, you need evidence. This could be from a case study, or a free trial you’ve done for clients in the past. The only way you’ll get confidence, is if you have the evidence to support it.

Limiting Belief #4: Fear of Your Prospect

The last limiting belief that prevents people from learning how to attract better clients, is fear of the prospect. You might be new to the business world and lack experience dealing with people. Or your prospect might be intimidating in some way – either physically or mentally.

If you are afraid of your prospect, that is already a problem. You need to ask yourself why you are afraid, and overcome that issue. Are you afraid they will hurt you? Do you fear they will discover you are a scammer? Or is it something else about your prospect, such as how they look or how they smell?

Being afraid of your prospect is actually a more common issue than most people know. Of everyone that you interact with, not everyone is going to like you. And the truth is, they don’t have to. Just like you aren’t going to like everyone you meet, they aren’t necessarily going to like you. But despite how you or your prospect personally feels about each other, you need to put those feelings aside. Your personal life and your business life should be kept separate. You have something they want, and they have something you want. It’s a fair trade and exchange, where both parties walk away as winners.

If you have a valuable product or service that you can offer your prospect, there is no need to fear them. The most common reason why people are afraid of the prospect, is because they have nothing of value to offer them. In that scenario, it is perfectly fine to walk away and not close the deal. After all, you two are not a good fit, which means there is no reason to do business. Move on, and find someone who is.

The 6 Step Process To Learning How To Get Your Dream Clients With Ease

Most people struggle to know how to attract better clients and raise their prices without objections. The biggest reason for their lack of success, are their limiting beliefs that hold them back. 

Unless these limiting beliefs are dealt with, you will not be able to find success. Your prospect will sense your unconscious behaviour, and become turned off or suspicious as to your true motives. 

Overcoming these limiting beliefs is the first step towards getting what you want in business and in life. Unless you’re able to confidently assert yourself, you won’t be able to get the prospect to say yes to your product or your price.

I know many entrepreneurs that struggle to attract the kind of clients they deserve. They’re stuck dealing with bad clients that are difficult to work with, and don’t pay them what they’re worth. The biggest problem is that they put up with these clients, when in reality they are worth so much more. That’s why I’ve put together a 6 step program to help any struggling entrepreneur or business owner overcome these objections to get the clients they deserve.

If you’re tired of being undercharged or dealing with bad clients, and want a step by step system that allows you to attract your dream clients with ease and charge them the prices you want, click here to get my 6 Steps To 6 Figures Formula Program now.

There’s no denying the power social media has when it comes to building your brand and growing your business. Strategizing a complete social media guide is therefore essential to the success of your brand and business.

Building a real following on social media is key to growing your business, and everybody knows it.

Every single day, millions of people, who happen to be your exact target customer, are scrolling through social media. What will catch their eye? How can your social media content grab their attention?

You might also be wondering, Which social media platforms are the best ones to focus my social media marketing efforts on? This is one of the many questions that makes influencers and business owners feel overwhelmed about developing a strategic and comprehensive social media guide.

That’s why I want you to think of this article as the influencer’s complete social media guide for building a global empire.

But why should you listen to my advice when it comes to social media? Well, I have built a personal brand from scratch and I’ve become a social media influencer with millions of followers. I have over 1.5 million followers on Instagram, and over 1.7 million followers on Facebook. I also have over 2.4 million subscribers on my YouTube channel. That’s why so many people want to learn my social media secrets.

My massive social media following is a big part of the reason why I’m so successful. You see, you could sell the best product or the most valuable service, but it means nothing if nobody knows your product or service exists. 

Social media is the best way to make sure your brand and product are both highly visible and well-known among active consumers. Customers can’t consider purchasing your product or service without first knowing that it exists. Social media is one of the best ways to spread the word.

In this day and age, formulating a social media guide isn’t just about being “tech-savvy”. It’s about understanding your target audience and knowing which social media platforms will work best to engage them. You also need to know how to best maximize the potential of each of those social media platforms.

Social media marketing is also about consistency, brand image, and let’s not forget about conversion rates. One million Instagram followers, for example, doesn’t mean much if your followers are not converting into actual customers. However, if you post content that converts your social media followers into customers, you’re heading towards next-level success.

Why Should You Be Using as Many Social Media Platforms as Possible?

Some influencers focus too heavily on only one or two social media platforms. But why shouldn’t you engage as many as possible? It’s kind of like the basic principle of diversifying your assets. You never want all of your eggs in one basket when it comes to investments, so why wouldn’t the same principle apply to marketing?

Part of the reason why many social media influencers focus solely on one or two social media platforms is because they don’t really understand how to use or maximize the other ones. Nobody ever provided them with a comprehensive social media guide. Perhaps they know how to use Instagram and Facebook, but they don’t know how to use YouTube or LinkedIn. 

Knowledge is power, and that’s why I’m offering this comprehensive social media guide to help you understand how to use other very powerful social media platforms that you are not currently maximizing or using. By not using them, you’re leaving money on the table, and I want to help you stop doing that.

In this social media guide, I’ll explain exactly what social media can do for your business and brand. With a well-established plan and commitment to long-term consistency, you’ll be building your own global empire in no time.

Creating a Personalized Social Media Guide

Before we get into specific social media strategies for different social media platforms, consider your brand’s specific goals. The best brands are authentic ones. Therefore, crafting a personalized social media guide that aligns with your brand is essential.

Recently, I revealed some of my insider secrets on creating a personal brand based on your own unique superpower. Your superpower is your special skill, gift, or area of expertise. Your brand story often involves the story of how you became an expert in your specific niche.

It goes without saying that your personalized social media guide will be based on your personal brand and your signature style. An influencer who’s personal brand revolves around outdoor adventure and sells survival kits, for example, would probably have a certain theme in mind for all their social media platforms. They’d post plenty of exciting videos and photos of beautiful scenery. They’d evoke excitement in their target audience with videos of stunning hikes, waterfalls, and cliffs.

Understand that while this article’s general social media guide is helpful, it still needs tweaking based on your personal brand in order to be effective. For example, Apple’s Instagram feed should look completely different from your own, because their brand is completely different from yours.

And, how you engage the consumer on Instagram will be completely different from how you engage them on YouTube. An effective social media guide requires research on the various social media platforms, and how they work.

Branding Strategies

While exposure is good, great press is even better. Crafting an effective brand strategy is vital to your success, but what exactly is a branding strategy?

The way I like to think about it is finding your target audience, and researching everything there is to know about them.

Unless your product is sliced bread, it’s unlikely that your business will appeal to everyone. Instead of trying to please the entire marketplace, narrow your focus to your target demographic. Choose your niche, and choose it wisely.

Target your marketing efforts on social media, with the eventual goal to find loyal brand advocates. Brand advocates are defined as anyone who would vouch for your business without being paid to do so. They recommend your brand simply because they love your brand. Finding brand advocates on social media is even better, since they are likely to have an audience of their own to promote your brand to. 

Think of it this way: As a musician, would you rather have five ultra-dedicated fans, or twenty fans who are only somewhat invested in your brand? You’re likely to be better off with five dedicated fans since they’ll promote your music on their own, play your songs for their friends, and drag their friends to all of your concerts.

Brand advocates also help build your brand’s credibility, and improve your brand’s reputation. Positive marketing about your brand is better when coming from a secondary source other than your own self-promotion. I’m much more likely to trust a recommendation from my close friend, than the brand that is recommending itself. Makes sense, right? 

One of the best ways to get brand advocates is to connect with your audience on a deeper, emotional level. This requires that you have a very strong and relatable brand image, and great personal branding.

First, Hone in On Your Personal Brand 

If you haven’t done so already, the first thing you need to do is get crystal-clear on what your personal brand is all about, what your signature style is, and what you want to be known for. 

You need to take the time to consider what your brand voice sounds like, how your brand comes across, and what your central themes are. Figure out how you stand out in the marketplace, and which pain points you solve for your audience. In turn, crafting a personalized social media guide will give you a clear image of your brand and where it fits in the marketplace.

It’s also crucial to gain clarity on who your target demographic is. Why? Because certain demographics use certain social media platforms more than others.

This will certainly require effort, but remember, in order to get somewhere you’ve never been, you have to do something you’ve never done. 

Investing in social media in itself is useful since it forces you to establish your brand in entirely new ways. Once you start maximizing the potential of all the social media platforms that are available to promote your brand, the results might surprise you.

Perhaps the conversion rates from one social media platform will be much higher than you expected, and it could simply be that your target audience uses that platform more. TikTok, for example, is a video-sharing app that has a lot of Gen Z users. Gen Z users are under the age of 25. Perhaps that generation is your target consumer, and that’s why your social media marketing efforts on TikTok paid off. 

In general, when it comes to a social media guide, I typically advise that people get crystal-clear about their personal brand and what it stands for, first. Now, let’s go over some of the most popular social media platforms that carry the highest potential for return:

Facebook Marketing

Facebook is still considered to be royalty in the social media world, with 2.3 billion active users. Since it’s one of the most popular social media platforms, it’s a no-brainer that you include Facebook marketing in your social media marketing strategy. Best of all, you can share photos, sales copy, videos, and blog posts on this platform. In that sense, think of Facebook as the swiss-army knife of social media. 

According to a 2019 study conducted by Pew Research Center, 3/4ths of adult Facebook users visit the site on a daily basis.

One of the many benefits of marketing on Facebook is that you can post a wide variety of content so your consumer won’t feel unengaged. So, how do you create different types of content that still feel aligned with your brand?

The key is to alternate. If you’re marketing your brand on Facebook, don’t post two videos in a row. Maybe one day you’ll share a video, but the next day you’ll post an insightful blog post.

On Facebook, I’d also suggest sticking to a specific posting schedule in order to stay consistent. My loyal followers always have a new piece of content to look forward to, and they generally know when to expect a new post.

Instagram Marketing

While you should do your best to market yourself on as many social media platforms as possible, Instagram is a great place to begin. Why? Because Instagram has over 1 billion monthly active users, making it the perfect platform to start building your global brand.

According to Oberlo, Instagram users spend at least one hour daily on the platform, making it the second-most engaged social site underneath Facebook. Instagram uniquely utilizes solely videos and photos, which are likely to receive higher engagement than text alone.

Clearly, mastering Instagram marketing is vital to the success of your business. Instagram is also one of the easiest platforms to partner with influencers and brand ambassadors.

Building your following on Instagram is also in your best interest because marketing on the platform gets even easier once you have at least 10,000 followers. You’re able to share embedded links driving traffic to your website directly from your Instagram stories once you have 10,000 followers or more. 

A picture is worth one thousand words, so make sure your Instagram images stand out from the crowd. For example, the popular American grocery store Trader Joe’s clearly spends a lot of time strategizing their Instagram content. Each photo Trader Joe’s posts is beautifully shot, and valuable, giving the consumer valuable information while still advertising their brand. 

Growing your Instagram following will require dedication and patience. Remember that growing an impressive social media following takes time. That’s why you can’t get discouraged if the growth isn’t happening fast enough for your liking. Is your goal to be an influencer with over 100,000 followers? Be strategic and consistent, in order to achieve these loftier goals in due time. 

Video Marketing

A whopping 87% of video marketers say that their brand videos have increased direct to traffic to their brand’s website. You may be wondering, What is it that makes videos so powerful?

Well, for one thing, videos have the ability to engage multiple senses at once. The consumer is able to both see and hear your brand’s message, making it that much more engaging. And, evoking that much more emotion. 

Think of it this way: Is your phone harder to ignore when it both rings and vibrates when a call comes through, compared to when it rings with the vibration turned off? With more stimuli comes more capacity for grabbing your prospect’s attention.

I’ve learned from experience that creating videos across various social media platforms, maintaining a consistent brand voice, is an extremely effective branding strategy. Moreover, many social media platforms offer more ways than ever before to embed videos in posts. Instagram developed the ‘Instagram Story’ which allows influencers to market themselves to their Instagram following in video format, and other platforms like Facebook allow videos to be posted as well.

Some social media platforms are entirely about video content, such as YouTube and TikTok. 

Video-focused platforms such as YouTube will be covered more in-depth below, but the first step is to understand the power of video marketing. When developing a social media guide to follow, make sure that video-focused platforms such as YouTube are part of your plan.

If your competitors utilize video marketing and you don’t, that’s where you could lose a lot of followers and customers. 

YouTube Marketing

YouTube has a shockingly massive, dedicated user base. As of last year, this social platform reported having over 2 billion monthly active users. This is the number of people that are actively using YouTube on a regular basis, and actively watching YouTube videos in their spare time. 

2 billion monthly active users is huge. Clearly, it’s imperative to produce video content on YouTube if you want to grow your business, build your brand, and build a global empire. 

A wide variety of audiences, demographics and communities use YouTube. That’s why YouTube is the perfect place to target your audience. And, since videos are so engaging, your video content is likely to produce higher rates of return when crafted the right way.

In other words, if your YouTube content is good enough, it can generate loads of qualified leads, sales, and brand advocates. Your YouTube channel can also become a source of passive income on its own through YouTube’s partnership program.

Why else is using YouTube important for building your social media empire? Since YouTube is owned by Google, that means your YouTube videos will automatically have a high chance of getting ranked on Google.

All you have to do is come up with a plan to make sure your videos stand out, have value, and engage viewers.

You could hire a copywriter to create engaging video scripts, rather than winging it when you create your videos. Or, get some training from a YouTube master on how to succeed at video marketing.

Whatever you do, make sure that your video content remains true to your brand. Keep your brand image and brand voice consistent across all of your social media platforms. 

What About TikTok?

TikTok is one of the newer social media platforms that features a never-ending feed of 15-second videos. Impressively, the app already has 800 million active users. However, how are you going to use just 15 seconds of video content to your advantage?

As it turns out, 15 seconds can be just enough for certain brands and influencers to promote themselves. Stars like Loren Gray and Spencer X have emerged from the TikTok app with fully-fledged businesses, just by showing off their unique personalities and talents via these short video clips.

You could use TikTok videos to incorporate your product or service into a funny skit, or to connect with your consumers. These short videos help you connect with your audience on a more personal, lighter, more humorous level. Moreover, there are a number of TikTok influencers you could collaborate with to improve your own exposure.

Though TikTok is a young platform, it’s important to get involved before the market becomes too saturated. In other words, since TikTok is newer, that means many of your competitors aren’t yet using TikTok. If you start using it now, that’s just another way that your brand can get ahead.

Social Media Copywriting

Though we are in the age of photos and videos, do not underestimate the power of copywriting. Learning the art of crafting persuasive sentences can make your business appear more elevated and professional. Advanced copy also helps you position yourself as an expert and helps you communicate your message to your target audience.

But what if you simply don’t have time or the interest to learn copywriting? Consider hiring a professional copywriter to help you write your social media copyl. Not only can copywriters save you time, but they can also optimize your content making it more search-engine friendly. Social media copywriters and SEO copywriters can help you maximize your social media marketing campaigns.

Copywriters can write video scripts for YouTube, copy for Instagram captions, persuasive Facebook ad copy for better Facebook advertising results, LinkedIn posts, and more. 

Improving the quality of your content and copy on social media is one of the best strategies to include in your social media guide.

If other brands, influencers, and businesses are posting social media content that has not been well thought-out, and they don’t have copywriting skills, what does that mean for you? It means that if you develop copywriting skills or hire a professional social media copywriter, you’ll have a competitive advantage in the form of extra-persuasive copy on your social media platforms. 

Remember, anything you can use to set yourself apart from other businesses is to your advantage. 

LinkedIn Marketing

As said by Bill Gates, “Power comes not from knowledge kept, but from knowledge shared.” Apply this helpful piece of advice to your marketing strategy. By teaching your followers valuable information or sharing knowledge, you can drive traffic to your brand and build credibility. 

One of the best social media platforms to do this on is LinkedIn. The platform features many blog-style articles usually regarding business or branding advice. If you can teach other like-minded professionals in your industry something they’ll find valuable, they’re more likely to purchase or recommend your product.

Moreover, LinkedIn is also a great way to network with those in similar industries who may be a bit further along than you are. Use this to your advantage by using LinkedIn to find mentors, or people to collaborate with. Offer to take someone you admire out for lunch, to hear about their journey. 

A presence on LinkedIn is also a great way to get clients, since LinkedIn is full of professionals with money.

The Art of Persuasion 

You should aim to build your social media following even when you’re offline. Your goal should be to wake up every morning to new followers – but how can you persuade people to follow you on social media? One popular technique is to incentivize loyal consumers to follow you online in exchange for a discounted good or service.

For example, perhaps your local coffee shop offers a free baked good to any patron who shares a photo of their coffee on their Instagram account, and tags the coffee shop.

Tagged posts are a great way to drive traffic to your business and build brand credibility.

Take some time to consider what powerful words or phrases you can use when persuading others to follow you on social media. Shift your perspective to that of a consumer. What words or phrases would lead you to buy a product after viewing it on your social media feed?

Social Proof and Influencers

What is social proof and why is it important? The term ‘social proof’ refers to the expectation that people tend to follow accounts that already have a large following, lots of positive reviews from the public, or follow accounts that have been endorsed by a celebrity or public figure. 

You may be wondering how the concept of social proof relates to your branding strategy. Well, for starters, 97% of consumers report that online reviews affect their buying decisions. Therefore, building a sustainable brand requires testimonials from people not affiliated with your business. Simple enough, right?

One of the best ways to utilize the power of social proof, is to invest in brand endorsements from popular influencers. These social media influencers typically have a large, highly loyal following who listen to everything they say, do, and recommend. 

Is it worth the money you might have to spend to get one of these public figures to promote you on their social media? Yes. Do your research, first, though. Ensure that their following is loyal, legitimate, and engaged. You should also ensure that their following is composed of the type of people you want to target.

You can always start by partnering with less expensive, micro-influencers, and work your way up to big-time social media influencers for brand endorsements.

Which Social Media Platforms are the Best for Building Your Empire?

You may be wondering which of the platforms are the best for your social media brand strategy. In short, all of them. However, you’ll want to make sure that you target a select few first to maximize your engagement. 

In fact, I’ve learned that there’s essentially a holy trinity of social media platforms based on their engagement and content output. For these reasons, I recommend Instagram, YouTube, Facebook and LinkedIn as your focuses on social media branding. 

For one thing, Instagram and YouTube have the most active monthly users which make driving up your engagement easier. They also allow notably longer videos than other sites like TikTok. While TikTok is still great for connecting with a certain audience, longer videos mean more time to explain your brand. Makes sense, right? 

LinkedIn is set apart from most other social media sites in that it’s a huge community of professionals. Dedicating yourself to branding on LinkedIn will improve your copywriting skills making you a better business person overall. 

These three media outlets also have another vital factor in common: They all work well to utilize social proof. All outlets have comment sections and ways to network with similar businesses and influencers in your community. The more credibility you build, the better. 

Social Media Marketing Education

While you create your social media branding strategy, don’t stop learning. You may feel like seeking out information could distract from your marketing technique. However, don’t make this mistake.

Instead, use new information to your advantage. I’ve learned to adjust my strategy as I take in newfound social media marketing insights with great success. While it is tough to learn and act simultaneously, you’ll be a better business person for it. 

The only reason successful businesses thrive is their underlying commitment to adaptation. As any branding expert, my success has largely fluctuated over the years. I keep at it, although because I trust my ability to adapt to a new normal. Evolution is only possible when you’re open to change. 

So, is it worth the money to invest in some social media marketing training, coaching, or educational course on social media? If you want to be an influencer, then yes, it’s definitely a good idea. This is you investing in yourself, which is smart if you want to achieve your goals faster.

Learning to harness the power of social media takes time. Rome wasn’t built in a day, so neither will your global empire. Continue to educate yourself, follow through consistently with your branding strategy, and watch as your business begins to grow. 

Are you ready to maximize your social media platforms for ultimate growth? If you’re ready to build the kind of social media following that grows your business and takes it to the next level, enroll in my High-Ticket Influencer Program here.

Have You Ever Wondered What The Most Popular Social Media Influencers Do That Works?

Many people ask me,

Dan, how did you do it? How did you get over 1.5 million followers on Instagram, and over 1.7 million followers on Facebook? How did you get over 2.4 million YouTube subscribers?

When I’m constantly asked these questions, I realize that people don’t just want a social media guide from me. They want my social media secrets.

So now, for a limited time, you can access my most closely-guarded social media secrets by ordering your personal copy of my Social Media Secrets Vault. Here, you will gain access to my Instagram secrets, my YouTube secrets, my copywriting secrets, and even some closely-guarded persuasion secrets.

These social media secrets are what you need to build a global empire, and build the kind of social media following that will take your business to the next level.

In my Social Media Secrets Vault, you’ll learn how to get your first 10,000 followers fast, along with an Instagram checklist, a coveted YouTube cheat sheet on how to create superior videos, and many other social media secrets. I tend to guard these secrets with my life, so consider this a limited-time offer. Order my Social Media Secrets Vault here.

If you ask any new consultant what their biggest fear is, they’ll probably all say the same thing: I have no idea how to get consulting clients fast. At the beginning of your career, it can feel impossible to get anyone to choose your business over someone else who’s more well established.    

If you’re like most entrepreneurs, your goal is to scale your business as fast as possible. But if you want to earn high paying clients, you must be willing to do things out of the ordinary. The issue is, many new entrepreneurs are not selective with the clients they take. They think that anyone with money is a potential lead for their business.

Here’s the truth, if everyone is your customer, then no one is your customer. Click To Tweet

 So what do you need to do to get consulting clients fast?

Is Networking Really the Answer? 

Most publications on the internet begin to answer this question by telling you to build your network, get involved in local business communities, and talk to everyone you know. But is this really the smartest way to do this? 

Imagine you spend hundreds of hours talking to prospect after prospect just to close your first client. Not only did you waste your time and energy, but your client may not even want to pay you. You might even have to offer some advice or services for free, just so you can earn your first testimonial. 

According to Forbes, 58% of freelancers have experienced not getting paid for their work. So you might be thinking to yourself, what’s the harm for working for free for the first couple of clients? After all, you’re trying to build your portfolio. Setting the bar low early on can be a vicious cycle. Do you think you’re worth nothing to the market? And what about your rent, phone bills and electricity? They aren’t going to pay themselves. 

Don’t get me wrong, this strategy works perfectly if you’re trying to grow your business slowly. But that’s not why you’re here. You want to learn how to get consulting clients fast. Is there a way to fast forward your results? 

Back when I was just entering the market as a freelance copywriter, I was trying to get any client I could. I was all over the place. I would do work for anyone who hired me. However, over time I learned that this strategy did not work. In fact, it was quite demoralizing. I found myself swamped in work, and only being paid a fraction of what I was worth. That is until I started applying the Kingpin strategy to my business. Are you ready to learn how to get consulting clients fast? Let’s get started.

How to Get Consulting Clients Fast – The Kingpin Strategy 

Let me ask you a personal question. Who is the one business, or person that if you got, it would change the rest of your career? You see, that’s the key of how to get consulting clients fast. In my first few years struggling as a freelance copywriter, I came across this book called Guerrilla Marketing by Jay Conrad Levinson. It’s a very famous book series on small business and marketing. 

Jay Levinson is a well-known author who has sold over 20 million books worldwide. At the time, he was one of the most well-known educators in the marketing space. So what do you think I did? I approached Jay. 

On his website, Jay was marketing a Guerilla Marketing Association membership. When I visited his website for the first time, I noticed that it could use some work. So I took the initiative upon myself to rewrite the entire page and sent it to the Guerilla Marketing Association. 

To my surprise, Jay personally responded to my email. He thanked me for my hard work. So what exactly did I do? I delivered value up front without asking for anything in return. Jay ended up using the material I sent him to generate more sales by running a much more successful marketing campaign. Instead of asking Jay for money, I asked him if he could give me some kind of recommendation and endorsement? He was more than happy to do so. 

Why Recommendations Work?

That was my first kingpin client. By getting Jay Conrad Levinson, a well-known marketing guru who has sold over 20 million books in his career, I could approach potential clients and leverage the endorsement Jay gave to me. This reference impressed client after client. 

This is how you get consulting clients fast. You see, at the beginning of your career, you’re working on establishing credibility and a reputation in the market. Chasing client after client just won’t cut it. More often than not, they will question your ability to write good copy. 

According to Help Scout, it is anywhere from 5 to 25 times more expensive to acquire a new client than it is to keep a current one. That’s why I followed a different route. I invested my time into one person or company that I knew if I could get would change everything. From there, I leveraged their name and brand for the test of my career. Before I knew it, I went from a nobody, to a somebody. 

If you were reading carefully, you might have picked up on a few strategies that I used to earn my first kingpin client. Can you name them? Here are three strategies you can use to earn your first kingpin client, and kickstart your freelancing career. 

Deliver Value First: The Winning Formula to Get Consulting Clients Fast 

If there’s one thing I want you to take away from all of this, it’s the importance of delivering value first. This has to be the sole reason as to why Jay responded back to me in the first place.

Let me ask you this. Let’s say instead of rewriting Jay’s webpage, I emailed him saying, “it looks like your webpage can use some work, let me rewrite it for you”. Do you think Jay would have even read the email, let alone reply?

This is why delivering value first is so crucial. Remember, Jay never asked me to email him, nor was he looking to make his webpage better. That’s why I needed my value proposition to be remarkable, and give Jay a reason to talk about it. 

Aaron Scildkroud, CEO of How About We said that, “Everything we do is oriented towards making good on our value propositions. To the extent that we achieve this, we believe our target market will love our product or service and our business will work”. Do you see what I mean? This is how to get consulting clients fast. Here are three reasons why delivering value first can give you an advantage in the market.

1. Grabs the attention of your client.
2. Gives your client a reason to pick you over your competitors.
3. Allows you to show off the quality of your work.

Why does this work?

By delivering value first, I grabbed the attention of Jay’s team. Why? The answer is simple. I provided my expertise without asking for anything in return. I pointed out an area of their business that could be improved and improved it for them at no cost. This simple action gave Jay’s team a reason to talk about me. 

Let’s say you are in a crowd filled with 500 people who are all trying to get the attention of one client. Do you think yelling “pick me, pick me” is going to work? Of course not. 

When you are establishing your credibility early on, you don’t have a massive portfolio or hundreds of customer testimonials to back you up. But what if you somehow got a mega horn, and was able to overpower everyone else around you. Imagine what that could do for your freelancing career.

That’s exactly what I did. I became the 1% in the market and delivered value first. And look at the result. I got a personalized response from Jay, and afterward got an endorsement. 

Create a Compelling Offer No One Can Turn Down 

One of the most important steps of how to get more consulting clients is to have a compelling offer. The challenge is, most businesses sound the same to their competitors. They often only differ by offering their products or services for a lower price. These offers are not very compelling. 

Let me ask you a question. Do you think the market is oversaturated with freelance writers? 

According to Forbes, as of 2019, 35% of U.S. workers are now freelancing the report found. The total number of freelancers in the U.S. has increased to 57 million, up by 4 million since 2014.

Don’t let these statistics discourage you. Instead, let it motivate you. You can be part of the 1% group who take it upon themselves to add value first. So what do you need to do?

You have to stop and think about how you can make your offer as compelling as possible. Think about what your target really wants, and why they would benefit from it. In the early stages of your career, you need to do everything you can to build your portfolio.

Portfolio Building

Let me give you an example. Let’s say you are in the coding freelance business, and you want to get your first Kingpin client. 

You look online and find an article about how Google’s firewall was recently breached. So you take it upon yourself to code an updated, more secure firewall and send it to the Google headquarters. You wait patiently. One day passes, two days, a week, a month, you never get a reply. So what now?

The good news is, you have a piece of work in your portfolio to show potential clients. Additionally, Google isn’t the only Kingpin client in the coding world, maybe next month you take a shot trying to earn a response from Facebook.

This is the secret of how to get consulting clients fast. Stay consistent, and continue to build your portfolio. Remember, everyone’s Kingpin client looks different, and you may not even know who yours is until you least expect it. 

Make a Memorable First Impression

Making a good first impression can make or break a business. Positive experiences tend to create long-lasting relationships when negative experiences create doubt, uncertainty, and confusion. Studies have shown that once you make a good first impression, people tend to ignore any information that could disprove it. 

The key to getting consulting clients fast revolves around this idea. So you might be thinking to yourself, what if I don’t plan to ever see my clients face to face, how can I still make a good first impression?

The answer is simple: take the time to write memorable emails to your clients. A Memorable email is one that drives emotion and encourages action. It’s the first step to building a relationship with your client.

Here are three ways you can write enticing emails that will leave your clients with a great first impression. 

1. Personalize your emails.

Marketing Land concluded that US companies send more emails per month than the global average of 1.38 million. 

That’s a staggering amount of emails. How do you think you can get your emails to stand out in your clients’ filled inbox? Start off by adding a personalized touch.

Taking into consideration the person’s name, business, and even time zone can significantly improve your reach to them. This removes the idea that you’re sending out emails on an automated basis. 

2. Keep it short and use enticing headlines. 

Would you open an email with a headline that said, “Open this right now – urgent”. Chances are you would completely disregard it, and treat it as spam. 

Your clients are humans too. Avoid giving them a reason to ignore your emails. The second you sound desperate or sound like a robot, you’ll leave a bad first impression.

Focus on using short catchy headlines (5-7 words at most), and keep your emails short. Your call to action should also be clear and concise. This way, you remove any confusion and make it clear why you are emailing them. 

3. Delivering unexpected value.

Delivering unexpected value is the equivalent of exceeding your client’s expectations.  Don’t get me wrong, businesses send out free webinars, trainings, and videos all day long. What makes this approach any different? It’s because you are providing value that is specific to your clients’ business. 

This is why I took the time to understand Jay’s business, and write copy that resonated with his brand. I didn’t just send him some random web page I created, I sent him a webpage he could use today for his business. 

Judy Sheindlin, more well known as Judge Judy said, “Number one – and I want you to emblaze this on your brain – you only have one chance to make a first impression”.

Your first impression colours your future interactions. And believe it or not, it’s crucial for your success. This is the key of how to get consulting clients fast at the beginning of your career. And want to know the best part? You can use this advice in both your business and your life. The options are endless. 

Summary

So are you ready to apply the Kingpin strategy to your business today? It’s the strategy I used to get consulting clients quickly and fast forward to my results. 

Here are the three ways I earned my first Kingpin client:

1. Deliver value first
2. Create a compelling offer no one can turn turn
3. Make a memorable first impression 

Once you’ve identified the one person or company that could change everything. Use these strategies to earn their respect and endorsement. From there, you can leverage their name and brand for the rest of your career. This is how to get consulting clients fast at the beginning of your career. 

Before you know it, you’ll go from a nobody who was making a couple of hundred dollars a month, to somebody who is earning thousands a month. If you’re someone who is looking to advance their consulting career further, click here to view my High Ticket Influencer Program.

This program is for serious entrepreneurs, influencers, and forward thinkers who want to scale their business to 7-figures and beyond. If you’re hungry and want more, High Ticket Influencer is the answer. We’ll talk soon.