branding

Develop A Powerful Personal Brand With These 3 Secrets

February 14, 2020 by Dan Lok Leave a Comment

To develop a powerful personal brand can be a daunting task, as many entrepreneurs and small business owners struggle with developing a brand for themselves. But branding is not only for companies, it defines who you are. Like everything else, your personal brand is unique.

What is a personal brand and why is it important?

A personal brand is a perception in someone’s mind. As I said earlier, when someone calls out your name, what would be their response? The truth is, you can determine what you want people to think and say about you.

Developing a brand is about taking control of your image, and that reflects who you are in many aspects. When someone calls out your name, it should give them an honest impression of your talents, values, and beliefs.

Developing a powerful personal brand is crucial for entrepreneurs and small business owners. In fact, it’s important for everyone. Because our personal brand will not only boost our business – it helps drive them to success.

For example, what makes you different? What are you known for? This means, what are your values? Are your values aligned with your mission and beliefs? And what kind of impression do you want to leave behind for the world?

You are your brand, no matter what your current job is. Click To Tweet

Branding is like a mental game. It acts as a magnet that pulls the matching pair together. So, if you want to be a successful entrepreneur, you must develop a powerful personal brand.

If you don’t develop a powerful personal brand, it makes you no different than others in regards to your profession.

The more you present yourself to the world, the higher your brand gains its credibility and recognition. So how do you develop a powerful personal brand? In this article, I will share 3 of my secrets to develop a powerful personal brand.

1. Brand Around Your Talents, Values, And Beliefs.

People like to know the story around why you did it and what makes you do it. It can be because of a certain talent you have or a strong belief of a product that you’ve created. Either way, people are drawn into a combination of vulnerability and enthusiasm. Your beliefs are what drives your core values.

Everyone looks at your watch and it represents who you are, your values and your personal style. – Kobe Bryant

When I say value, it isn’t based upon your position at your company. Rather it’s based on what you can bring to the marketplace. What is the unique talent that you do exceptionally well that others can’t? When you establish your own target audience in your niche market. You’ll be able to develop a unique talent around your niche. So, why do you have to do this?

Because with your own target audience, it helps you narrow down your potential customers. Clients won’t just walk up to your doorstep. You need to put yourself out there and when you understand your audiences, it is easier to create value based on their problems.

But before you do that, ask yourself these questions. This is where you begin.

Am I perceived as I want to be?
How strong is my reputation in my industry?
What does my brand reflect most on my personality? My ability?
What makes me unique?
Does my website/blog reflect my brand?
Does my social media channel reflect my brand?

Asking yourself these questions is where you begin developing a powerful personal brand. Choose what you want to be known for and focus on being the best at it. If you’re looking to be a successful entrepreneur, being the best at what you do sets you apart from your competition.

2. Develop A Powerful Signature Style

As I said in the beginning, branding is like a mental game. It’s like a magnet that pulls a matching pair together. So, when you develop a powerful personal brand, you need to stand out. Because being average makes you similar to everyone else and this is where you take control in developing what people think and say about you.

When you think about a signature style, it can be varied. It can either make or break a personal brand. So, be careful when you decide on your style. If you can develop this well, it can be powerful and make you instantly recognizable. Think about your favorite brands. What makes them unique? This is crucial to know because your brand allows self-expression through your personality to the marketplace.

You can visualize your style with these guides. But remember to be consistent with your style.

Logos
Trademarks
Signs
Core visual elements
How you dress

Think of it this way, if you have a different color logo on your signs and your blog. People will find it hard to understand what you do. So, being consistent with your style is a surefire to success.

Apart from that, develop your unique dress code. As I said earlier, you are in control of what people think and say about you. You want people to remember you for the right reasons. My mentees associate me with my red suit and my Bentley. Steve Jobs always dressed exactly the same and Obama only wears either a blue or a gray suit.

My point here is, these may be their signature style. But when you call out their names, what is the first thing that comes to mind? Steve Jobs – Apple products. Dan Lok – Red suit and Bentley. On top of that, a powerful personal brand gives you an advantage in your professional and personal life.

3. Create An Impression With An Elevator Pitch

An elevator pitch allows you to earn someone’s conversation. It is never an opportunity to close a deal. However, it’s an opportunity to get people’s attention. It acts as a quick introduction and with a short, snappy explanation, it explains how you can help your customers.

So, where and when should you use your elevator pitch? You can leave an impression with an elevator pitch during a networking event, warm calls or conferences. You also use an elevator pitch with job interviews. Especially when someone asks you this question, “Tell me about yourself” or “What do you do?”

Instead of convincing someone to hire you, earn 30 seconds of conversation. Click To Tweet

A compelling short stunning elevator pitch will uplift your value. Which means, people will instantly remember who you are. But never forget that when people who listen to your pitch, the first thing they think about is “Does that bring me value?” or “What’s in it for me?” Therefore, when you develop a powerful personal brand, it’s crucial to understand your audiences.

For example, at a networking event. Someone prompts an attention-grabbing question saying, “Isn’t it a daunting task to develop a personal brand for yourself?” And you answer, “ Yes, but you know what will make it less daunting? The founder of my company constantly creates educational content. They created a video training that cost less than a cup of coffee a day. And if you spend 30 days on coffee, you could discover the secrets to develop a powerful personal brand without feeling daunting.”

Or if someone asks, what do you do?. You can say, “I help companies scale their business by exponentially increasing their conversion rates.” While different types of questions have different impressions, it should also be memorable and punchy.

What Should You Be Doing To Maintain Your Personal Branding?

Now that you’ve developed a powerful personal brand. What should you be doing to maintain your brand? Yes, it’s time to gain visibility. This is where you’re letting your audience know you exist.

To gain visibility requires multiple processes. For example, creating a well-strategized plan across your social media platform. In order to establish a strong foundation, you need to be active in a couple of things.

Here’s how you can market your brand through different channels.

Client Referrals
Direct Mail
Networking
Joint ventures
Seminars
Public Relations
Warm Calling (if you have a product or service)
Internet (Social media platforms)

Don’t get overwhelmed by the number of platforms. To begin with, you can start with one. Decide which is your best channel according to your target audience. Now, let me give you an idea of what I do to promote and maintain my personal brand.

Here’s what I do to maintain my personal brand. And this is strictly on personal branding.

Give one interview per week. 52 interviews a year which includes TV, Radio, Podcast or print.
Conduct one interview per week with successful entrepreneurs.
Create and upload 200+ videos per year on YouTube.
Publish at least one new book per year.
Give away a minimum of 3,000 books a year.
Deliver at least 20 presentation or speeches a year.

Ensuring your brand is personalized, creates compelling and convincing content. Write valuable and educational content to your audience. You need to put value to the marketplace. Why? Because your brand and value is a self-expression through your personality. So, if you want to be a successful entrepreneur, position yourself by being the best at what you do.

Why Entrepreneurs Fail At Developing A Personal Brand

As I said in the beginning, many entrepreneurs struggle to develop a powerful personal brand. So, whether it’s personal or business life, it defines who you are. In order to be successful in any business, having a powerful brand is crucial because branding elevates your success exponentially.

Developing a powerful personal brand right is crucial for success. Click To Tweet

Of course, it’s not an overnight success. You can’t get the world to know who you are in a day. But if you’re consistent, it’s a surefire to success. It takes time and effort to understand and learn how to develop a powerful personal brand effectively.

Here’s why entrepreneurs fail at developing a personal brand.

They Don’t Fully Believe In Themselves.

If you don’t believe in yourself, certainly, nobody will. If you want to develop a powerful personal brand, you must be clear and certain about who you are and what you can offer to the marketplace. Again, your value is on what you can bring to the marketplace. But keep this in mind, there’s a difference between confidence and arrogance. If you set yourself with confidence, you’ll overcome hurdles with grace.

No Strategy

Everything you do reflects on your brand. Therefore, having a good strategy is important in every area of business. If you want to stand out and be remembered. You need to put in the extra effort as it won’t magically appear for you. Think and plan out a couple of strategies before you execute. But don’t be afraid to fail. I failed in 13 businesses before i became a self-made millionaire.

How you do anything is how you do everything – Dan Lok

Unsure What Is Personal Branding

Don’t get confused between professional and personal branding, because they are very different. Personal brand is a perception in someone’s mind. It is how people perceive you would be. Remember the first question you ask yourself? Am I perceived as I want to be? Talking to people and asking for honest opinions is the best way to do this.

They’re Inconsistent With Their Content On Social Media

Have a narrow focus on your topics with your social media channels. When you’re consistent, it’s easier to recognize a voice. To ensure a powerful brand is achieved, you have to demonstrate consistency across your communication.

Never Leverage On Social Media Platforms

In 2018, an estimate of 1.8 billion people worldwide purchased goods online. And during the same year, global e-retail sales amounted to 2.8 trillion U.S. dollars. It’s projected to grow up to 4.8 trillion U.S. dollars by 2021. So, can you imagine the number of people purchasing a product through social media platforms? It’s significantly high. So, leveraging social media might be the key to your success.

Not Investing In Themselves To Learn

I’ve seen many entrepreneurs make plenty of excuses. Such as, I’m too old to expose myself in social media. I’m not young enough to learn new things anymore. Well, let me tell you this. If you want to develop a powerful personal brand, you need to have a shift in mindset. The process of gradually developing into the person you wish to be is crucial. When you get constructive criticism, you can use that to grow. Regardless of how long it takes, your brand will grow much more quickly.

If you want to grow your business, investing in yourself to learn new technology is essential. Unless you have the confidence to learn through my free 200+ video content. Engaging a mentor and gaining their secrets will bring you success quicker.

Want To Develop A Powerful Personal Brand?

Making a name for yourself can be tough and frustrating. As I said in the beginning, it can be a daunting task. It requires time, effort and consistency. When you see other leaders making a name for themselves, you wonder, how did they have it all figured out? When you want to develop a powerful personal brand, you have to understand the most important aspect, which is trust.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

Whether it’s for personal or business. If they aren’t any trust, you’re not likely to achieve a personal brand for yourself. That’s why I told my team to prepare a special training video that consists of my secrets. Discover the secrets of my personal branding here.

Back in my early days, when I was in high school, I was the invisible kid. No one wanted to talk to me and people didn’t think I could succeed in business. But now that I’m a business magnate, Internet celebrity and global educator with students and fans around the world, people want to know how I developed such a reputation.

In today’s world of technology, opportunities for growth are more than before. So, to develop a powerful personal brand, be sure to stay focused and the brand stays with you.

A personal brand is nothing more than your personal reputation. If you want to create a powerful reputation for yourself, create a compelling elevator pitch and develop the perception you want your audience to think and say about you. That drives your core values with the beliefs you have.

And, if you’re a serious influencer, entrepreneur, and expert earning over $300,000 in revenue and want to take your business to the next level, read below. If you are an influencer and entrepreneur who wants to:

Scale their business to 7-figures and beyond using social media.
Generate a predictable and sustainable return on investment every month.
Build a 7-figure business that runs with or without them.

High-Ticket Influencer is the answer.

10 Insider Secrets For Creating A Personal Brand Based On Your Unique Superpower

February 7, 2020 by Dan Lok

Are you looking into creating a personal brand, but you don’t know where to start?

I see and hear a lot of bad advice when it comes to creating a personal brand. People who never actually built a successful or powerful personal brand themselves, want to tell you how to do it best.

It’s smarter to listen to people who practice what they preach. That’s why people ask me for advice on creating a personal brand, since I have credibility in the form of success and millions of social media followers.

Personal branding is important because ultimately, your personal brand will differentiate you from your competitors. When creating your personal brand, you want it to stand for something. The last thing you want to do is to be another boring realtor, another pushy sales agent, another coach who lacks that ‘X’ factor. You are unique, and you need to figure out your unique superpower and incorporate what makes you stand out into your branding. Your personal brand should be a reflection of your unique superpower.

I spent a lot of time building my personal brand. And that’s why today, I want to share 10 insider tips on creating a personal brand based on your superpower.

Why Should You Be Creating A Personal Brand?

A personal brand isn’t something you create after you already have millions of followers on social media. Instead, I like to think of your personal brand as your reputation and your image. If you asked others to describe you in three words, what would they say?

Would people say positive things about you and your brand? Would you like what people said? Or would it be negative?

Get some clarity on how you want others to see you. Figure out the three words you wish other people would use to describe you, and your brand. Those three words will become the base of your personal brand.

For example, the three words could be, “Diligent, “Honest”, and “Humorous”. It can be whatever you most desire to be known as.

Now, my personal recommendation is not to stop there. Next, you want to find out what your unique superpower is, and build your personal brand around that.

Why Should Your Personal Brand Be Created Around Your Superpower?

What do superpowers have to do with creating a personal brand? If you’ve followed me for some time, you know that I love superheroes like Iron Man or Batman. Studying comics, I noticed one thing. Superhero characters often have longevity. People remember these characters. Some of these superhero characters have been around for decades. People like to follow the story of superheroes.

That’s why when you are creating a personal brand ,you want to model your brand story after a superhero story. Basically, you are creating a character. The character is you, but maybe not all of you.

In other words, perhaps you tell your audience certain stories from your past, such as things that shaped you, but you don’t tell them about your current private life. That’s perfectly okay. Your personal brand doesn’t need to be based on your full story, or include every little detail of your life. With personal branding, you just have to reveal enough of a story so that you are authentic and people can connect with you.

Focusing on your superpower also has another benefit. Instead of trying to be good at everything, you narrow it down to what you are best at. What you’re best at is your special gift – your unique superpower. You have positioned yourself as an expert on one particular subject.

If you claim to be an expert at everything, nobody will believe you, and nobody will like your brand. That’s why specializing in one thing or one niche creates a lot more credibility. If you position yourself as an expert in one niche subject or field of focus, your brand will garner more respect and attention.

I personally have been using this strategy, and it’s been working. I have positioned myself as an authority figure and established myself as an expert in certain niche fields related to business, copywriting, sales, and closing. That means that my personal brand won’t be for everyone. My brand is for certain kinds of people who are interested in learning what I am an expert at. P

art of developing my personal brand involved telling my story of how I became an expert at these things. I won’t be around forever, but the character of Dan Lok will live on.

Below are 10 insider secrets for creating a personal brand using your unique superpower:

1. Creating A Personal Brand by Discovering Your Superpower

The first thing you need when creating a personal brand based on your superpower is, of course, your superpower. I’m not talking about superhuman strength or the superpower of flying, though.

Your superpower is what you exceed at. You superpower is your special gift, skill, or talent – it’s something you are exceptionally good at.

It could be anything from public speaking to consulting to SEO copywriting. Your superpower is based on your primary skill that you are an expert at.

Focus on a superpower that you enjoy, which will also bring value to the marketplace. Then, communicate your superpower to your target audience.

What if you aren’t sure what your superpower is, exactly? Determining your strengths and weaknesses is an important task to further your growth. So you might want to dig deeper and get to know yourself.

Usually, your superpower feels effortless. It’s what you’re naturally the best at, without trying that hard. You are great at it, and it amazes others. Your superpower can be a skill or something you understand more clearly than others. It could be something you’re so good at, you’re are almost fearless. When you discover your superpower, you will notice because it will feel just right, and you’ll feel very confident doing it.

2. Be Clear on What You Want to be Known For

Tying back to your reputation, what do you want others to say about you?

Maybe there are others that have a similar superpower to yours. For example, there are several motivational speakers out there, but what if your superpower is motivational speaking? How do you break through the noise and stand out from the crowd? You do this by creating a personal brand that is solid, unique, and powerful.

When you are clear on what you want to be known for, you don’t leave anything to chance. If you look at my personal brand, for example, what do people know me for? Possibly things like “Dan Lok is a millionaire”, or “Dan Lok is the King of Closing”, or “Dan Lok is the boss in the Bentley”, or “Dan Lok wears a red suit.” Now, do you think any of that was by accident? No. I made very conscious choices about my personal brand and what I wanted to be known for.

So, what do you want to be known for? What do you want to be viewed as an expert in? Make sure you are clear on this. Then start to communicate it with your actions, words, and personal branding.

3. Creating A Personal Brand By Adding A Face To Your Business

Another reason why personal brands are so powerful is this: When you are creating a personal brand, you are adding a face to your company. Your business isn’t just a logo or a product anymore. That’s important, because people don’t really connect with logos. They connect with humans beings they like and trust. That’s why adding a face to your personal brand can really help you.

Adding your face to your brand adds credibility and increases trust. Why? Because at the end of the day, people buy people. They don’t buy products as much as they buy people.

With a strong personal brand, it’s no problem if your product or career might change. You and your personal brand stay the same. You are so much more than a logo and that’s why you will stand out. If people are connected to your story and you ‘why’, they will follow you. Even if you change careers. They want to know what you as a character will do next.

4. Creating A Personal Brand by Adding Your Backstory

All superheroes have on thing in common. They have a backstory, which tells their audience how they became superheroes in the first place.

There are three very powerful ways to tell your backstory:

The reluctant hero: In this story, the hero is an ordinary person. But something changes in their lives that makes them step up as a hero. In the beginning, they aren’t sure if they can do this though. Only when they find a reason – a strong ‘why’ – they fully pursue their story as a superhero.

An exceptional person who overcame serious obstacles. People aren’t interested in ordinary people. They love to watch people who are great at something and succeed, despite obstacles and challenges in their way. When you build your personal brand on such a story, people will want to follow you, because they are wondering, What will happen next? People also love underdog stories.

Us versus Them. This is another powerful story because people tend to naturally think in belief systems. It’s very powerful if you and your tribe have the same enemy. Use this tip only for good.

Now all you need to do is look back and see which of the three fits best with your story. Are you a reluctant hero who only found your true calling after something significant happened? Or have you always been on your path and overcame big obstacles to get where you are? Or maybe you want to create your personal brand on an us vs. them framework?

Decide which one you are, and start telling your story. Storytelling has infinite power when it comes to marketing. Maybe you heard of the saying, “facts tell and stories sell”?

5. What Do You Stand For?

When you are creating a personal brand based on your superpower you also want to communicate what you are stand for.

If you look at popular superheroes, they all stand for something. People don’t care that much about what you do. They care about why you are doing it. So if you share your story and share why you are doing what you are doing – wouldn’t that add much more power to your personal brand?

Think about successful entrepreneurs or celebrities that you look up to. What do they stand for? What does Elon Musk stand for? Or what about Oprah?

This also ties back to your backstory and your ‘why’. Tell people what you stand for and why. Are you contributing to a good cause? You will be creating a powerful personal brand if you are. Even if others are doing similar things as you, you can find a way to be unique. Even if others have a similar ‘why’, nobody has the same unique backstory as you do. So when you link the two together you will stand for something and nobody else can do it the same way. You will be able to cut through the noise and stand out with your story.

6. Creating A Personal Brand Based On Your Parables

You might be wondering, what are parables? Simply put, parables are your stories. You have your main backstory but you also have other stories that you use to make a point or strengthen your personal brand. So, if you watch my YouTube videos, for example, you will see I have a few stories. I have my copywriting story about my first mentor who taught me the art of copywriting, I have a story about my mother, and a story on how I used to work in a supermarket, and so on.

You’ll want to create an inventory of stories that you can tell when you are making a certain point. You also want to continuously add more stories to your inventory. Because at the end of the day, marketing is storytelling. Never forget that facts tell and stories sell.

7. Your Secret Language

When you are creating a personal brand, you also want to pay attention to how your target audience is speaking. Maybe they are using certain words and phrases that don’t make much sense to outsiders. But when you use the secret language they will feel connected to you much faster.

So, you might want to do some research on your target audience and see how they speak and what their lingo is. But since you are your personal brand, you want to make sure your secret language also makes sense to you.

You are unique and you want to show that by creating a personal brand. Don’t try to copy others. Don’t try to copy me. There is only one you in this world.

8. Create Your Own Technology

This is very closely linked to your secret language. When you are creating your personal brand you want to come up with your own technology or your own mechanism. What do I mean by this? This means you are creating a system that helps your customers solve a problem, and then you give it a name.

For example, if you are an accountant you most likely already have a system in place. You have some way of how you help your clients. Now all you need to do is give that system a name.

Maybe you hear of the book “S.P.I.N. Selling”. In this book, the author is teaching how to sell following a certain method. He came up with it and called it SPIN.

Now while there are many people that teach sales, he is the founder of the SPIN sale technology. He stands out from the crowd because nobody else uses this kind of technology.

Maybe what he teaches is very similar to other sales methods. But because of the technology, it is special. You could easily do the same for your superpower when creating a personal brand.

9. Creating a Personal Brand For Your Niche

When it comes to marketing and branding, you don’t want to appeal to everyone. Many people think it’s better for sales to try to relate to everyone, but it’s actually not. Trying to market to everyone is counterproductive. You become too vague and you end up selling to nobody. Why? Because consumers in the marketplace would rather buy from someone who specializes in solving the specific problem they’re looking to solve.

Take a look at your current customers – what kind of professions do they have? If a large chunk of your audience are realtors, start by marketing to realtors. If, however, a large part of your audience are entrepreneurs, market to them. You get the idea.

Nobody goes to get a specific surgery from a general practitioner.

It’s the same when creating a personal brand. Maybe there are several things you are good at. Still, you want to start narrow and very specific. If needed you can always go a bit broader later. As I said, your specific superpower also helps you to be more specific. You aren’t an expert in everything. You are the go-to person for one or two very specialized things.

10. Creating a Personal Brand Based on Your Signature Style

When creating a personal brand, your signature style will play a role, too.

Remember my superheroes analogy? All superheroes have a signature style. They all have a special suit or outfit that they wear when they get into their hero persona. That’s also what I did with my red suit. I wear my red suit for special occasions, like when I’m on stage. People easily remember it and it became part of my personal brand identity.

Your signature style means more than the clothes you wear, though. Your signature style incorporates the color themes you use on Instagram, and the general feelings you evoke with your style. Is it luxurious? Sporty? Intellectual? Adventurous?

Your signature style also is formulated by the way you speak. Are you direct and authoritative? Or are you warm and bubbly? How about humorous and sassy? Choose a way to speak to your audience that matches your signature style and helps solidify it.

Again, you want to make very conscious choices about this. Base it off your unique superpower. I also suggest you make sure that your personal brand is congruent. Congruent in itself and congruent with your personality.

Ready To Supercharge Your Personal Brand?

You’ve probably learned a lot about creating a personal brand by reading this article. However, there is still much, much more to consider when it comes to building a powerful personal brand.

Since you are your personal brand, you should always be working on bettering yourself. If you become better, your personal brand becomes better, too. That’s why I always advocate for the importance of lifelong learning.

If you want to supercharge your personal brand and become a better version of yourself, now is the right time.

To celebrate the Lunar New Year, I’m offering a special discount in the Dan Lok Shop. Buy any two of my courses and get one for free. So, for example, you could get my Personal Branding Secrets, my YouTube Secrets and choose one more course for free. Use this package deal to educate yourself and create an even stronger personal brand.

Check out the special Buy 2 Get 1 Free store-wide discount HERE.

How to Succeed In Business As An Introverted Entrepreneur

February 6, 2020 by Dan Lok

Most people agree that being an extrovert is very helpful when running your own business. It’s usually not difficult to make connections and to build relationships with clients. But what do you do if you are an introverted entrepreneur?

To know if you’re an introvert or extrovert, take this quiz.

Have you ever considered how your personality affects your professional success? Are anxiety and shyness standing in the way of maximizing your potential?

You might find the world of entrepreneurship overwhelming. It requires a lot more interactions with others than you may be comfortable. Perhaps you tend to prefer isolation and working alone. Running a business as an introvert can truly be overwhelming. But are you aware of the advantages of being an introverted entrepreneur?

In this article, we will share with you some of the secrets of succeeding in business as an introverted entrepreneur.

Understanding introversion

Introverts usually enjoy thinking, reading, writing. They get their energy from these introverted activities. Extroverts, however, thrive in larger social activities. Thinking is collective discussion; reading is discussing with others, and writing is sharing with others. Extroverts like to be out and about, socializing, and feeding off the energy of others.

Now that’s a very literal and archaic way to look at it.

Today, we know that there are many levels of introversion. Moreover, most people are neither fully extroverted nor fully introverted. We find ourselves somewhere in between and at times, leaning into one side or another.

Many people, especially entrepreneurs, are inherent introverts but tend to adapt. Over time, they develop more balanced personalities. They become ambiverts and exhibit extroversion and introversion.

Perhaps you scroll down entrepreneurs’ social media accounts, seduced by the images of success on luxury. You may even be thinking, “That could never be me – I am too much in my own head.”

But you are very wrong. You are never too introverted to succeed in business – in fact, you may even have certain advantages.

In order to unlock those potentials, you need to first reflect on what you think a leader should be. Can you be one? Why not? You need to envision yourself as a leader – and then, locate the tools and resources you need to thrive.

To do this, you have to identify your power. Then, use the right tools to turn introversion into a powerful advantage.

And the last thing you should do as an introverted entrepreneur is to try to “overcome” your personality. We cannot outgrow ourselves: we can only become better versions of who we have always been.

If you want to see the aspects of being a natural introvert as unique tools for business success, then read on.

Choose your industry wisely

People like J.K. Rowling, Bill Gates, and Steven Spielberg have one thing in common: introversion. Understanding your personality is actually key to success. It is also necessary for the crucial first step: choosing your industry.

Whatever it is you choose to do, you need to have a passion for. However, passion alone is not enough. To reach the peak of our potentials, we need to seek out an environment that will welcome and nourish us.

Forcing yourself to fit in is going to hold you back and could be a source of anxiety and depression.

The first question you need to ask yourself is what kind of work makes me happy? Once you have an idea of what this might be, you will be able to search for your ideal industry.

But identifying the type of work that makes you happy is not enough. You need to also consider how you want to be working – that is, choose your work environment.

Perhaps you prefer quiet, isolated work environments. You may thrive working from home, which is not the case for many people these days.

Online work is just one of the opportunities for you to pursue. As an entrepreneur, working online means less in-person interaction. You can disconnect at your leisure and recharge as needed. You no longer have to feel anxious about turning inward, overthinking what to say, or silence on a regular basis.

In fact, choosing an industry with an anchor online may allow you to excel. This is why most of Dan Lok’s best copywriting students are introverts – they prefer to work alone and in isolation.

Another common thing is looking into studio work. There are many industries out there – such as music production, curation, or design – that may be perfect for introverts.

Now, your success in the chosen industry depends on maximizing your potential. To do so – you must know where your strengths lie.

Play on your strengths

As an introvert, you likely prioritize time alone and self-reflection. This means you have a deeper sense of self and value self-knowledge.

This is crucial because without self-knowledge, you cannot know your natural strengths. Without playing on those strengths, you are not going to reach the height of your potential. You need to know what your power is, to lead. What are your most important strengths?

You may not even be aware that some of the most successful people you know of are introverts. And you know some of their stories because they are unusual and against the grain. They found their unique strengths and unlocked their true potentials.

You may be asking – how do I know if I have the potential to unlock?

Chances are, you have already been pursuing your strengths – perhaps only quietly and in private. For example, many introverts tend to be dreamers and to place a lot of value on imagination. Their minds are natural storytellers. These introverts tend to have an affinity for writing. They often seek out industries where they can hone their skill – such as copywriting.

This is also why introverts tend to be natural innovators.

They choose to stand apart from society and try something entirely new. But that does not mean they stand alone. They usually seek out like-minded people to be their partners.

Find an extroverted partner

Innovation is always a fusion of some kind. Most times, “the best of two kinds” is joined to create something larger and exciting. It is important to have like-minded people close, but it is crucial that they have a different approach.

Put simply – a balance of introversion and extroversion is key to business success.

Your strengths should be complementary. If you thrive in quiet and isolation, you might want to partner up with someone who enjoys teamwork.

One of the best examples of what happens when this balance is struck may be right under our noses: Apple. Steve Wozniak (an introvert) and Steve Jobs (an extrovert), brought their personalities together and created Apple. Steve Jobs was in charge of marketing. Wozniak focused primarily on product development. One’s extroversion and the other’s introversion made them strong beyond measure.

You and your partner need to not only make use of your own strengths but to also know when to play on the other’s. You will inspire each other to grow and unlock your higher potential.

Once you build trust with your partner, you will want to work together to build a strong network. You will each have to locate and make use of your own unique resources.

Connect to other introverts in your industry

If you find an extroverted partner, you may think that they will be the ones doing most of the outreach and building connections. This thinking may be your downfall.

What you want to do is build a network on your own end. Reach out to other introverted entrepreneurs in your industry.

If you are first starting out, you may be thinking there aren’t many introverts in your industry – wrong. It is less likely you will meet them at social gatherings and see much on their social media. And this is how you know you want to reach out.

The more you’re out of your comfort zone, the more you learn. The more you learn, the more you grow. Click To Tweet

Be confident that using your natural approach is the best way to go. You do not need to try to outspeak somebody else. Chances are, you are a natural listener and a keen observer. This means your approach will appeal to another such individual.

You will be able to make spontaneous connections with other introverts. This is usually because neither of you seeks out external affirmation. This is important in business. It means you are less likely to base your relationships on the competition. Because of this, you each will be able to see the benefits of a friendship without getting into each other’s way. Connections with other introverts will feel natural. They will also inspire and push you.

These connections will also likely be less exhausting. Being an introverted entrepreneur among extroverts can be draining. It is important for introverts to have time for themselves.

Take time to recharge

Have you ever heard the term introvert hangover? Your feeling the need for a time-out from social environments is a very real thing. It is a consequence of social overstimulation.

Your body and mind may be telling you they’ve had enough, and that you need to retreat into yourself to recharge. But being an entrepreneur, you probably often try to “power through” and satisfy other demands before taking time off.

You may not know that recharging actually works. Your mind may be trying to tell you it needs to process information in solitude. Once you got rid of your ‘introvert hangover,’ you will go back to work with a fresh attitude and new ideas, so you are actually gaining and not losing steam.

Down-time does not have to be dull. You may choose to watch educational movies, write in your journal or meditate. You could also learn more about the power of silence and how to amplify your strengths.

Taking the time to recharge means allowing achievements to set in. It also means unlocking more potential. Click To Tweet

As you unwind and reflect, you may also choose to hone your skills.

One skill all introverts should hone

The ability to seal the deal is what makes a good entrepreneur. As an introvert, you are likely able to reach people on a more personal level. simply because you are a listener. And this is invaluable when it comes to closing. To make sure you can unlock your full potential – you should make sure your closing skills are strong.

For many introverts in business, closing is already a strength – you just need to keep nurturing yours. Dan Lok is also an introvert, which is why he put together The Perfect Closing Script. This is like a cheat sheet that you can just keep in front of you during your next sales conversation and allow yourself to thrive in your chosen industry.

Think of this script as a secret weapon for introverts. The more you practice, the more useful a weapon it becomes.

Updated November 4, 2020.

The Best LinkedIn Strategy To Get Your Profile Promoted

January 25, 2020 by Dan Lok

Done right, your LinkedIn profile and LinkedIn strategy can be a great way to attract the high-ticket clients you want. Whether you’re offering a specific product or professional service, the best clients are the ones who can afford your premium prices and wish to establish a long-term business relationship with you.

Anyone who is trying to grow their business and wants to attract more quality clients, should spend time developing a LinkedIn strategy. LinkedIn is one of the best platforms for generating qualified business leads. Approximately 80% of B2B leads come from LinkedIn, which is why your LinkedIn strategy can’t be neglected.

LinkedIn is also one of the best social media platforms for lead generation and closing sales. That’s why a thoughtful LinkedIn strategy should definitely be part of your social media marketing strategy, to market your product or service to the right prospects.

LinkedIn is different from other social media platforms, because the goal on LinkedIn is not to attract more friends – it’s to attract professionals with money. In other words, the goal is to attract business professionals who will buy your product or service.

Why is Your LinkedIn Strategy So Important?

You might be wondering, Why is it key to leverage LinkedIn to grow your business? Well, for starters, LinkedIn has over 300 million monthly active users, and over 40% of the world’s millionaires network on LinkedIn.

This means that LinkedIn is a great place to find upscale, high-ticket clients. The question is, does everyone use their LinkedIn profile to its highest potential? Absolutely not.

Even though LinkedIn is a fantastic way to advance your career, grow your contact list and grow your business, many people don’t know the proper way to leverage LinkedIn. In fact, most people don’t know how to develop and implement an effective LinkedIn strategy.

These people are missing out on many business opportunities that would otherwise be at their fingertips if they implemented the right LinkedIn strategy.

Is There a LinkedIn Strategy to Get Your Profile Promoted?

Creating an attractive and professional LinkedIn profile is just the first step when it comes to marketing yourself or your business on LinkedIn.

The next step of your LinkedIn strategy is even more important, which is figuring out the best way to get your LinkedIn profile promoted.

What’s the point of creating the perfect LinkedIn profile if nobody really sees it? Getting your LinkedIn profile promoted means you’re getting more eyeballs on your profile. This extra exposure can lead to more business opportunities.

There are several different strategies that will help you get your LinkedIn profile promoted to other LinkedIn users. These strategies include constantly updating your profile so that other users get a notification about your updates, participating in group discussions, optimizing your profile for SEO, commenting on various LinkedIn content, writing original articles on LinkedIn, advertising your profile via paid ads, distributing your LinkedIn posts on other social channels, and more.

Let’s discuss these strategies one by one, so that you can get a clear idea of how to maximize LinkedIn’s benefits to market yourself or your business.

Optimizing Your LinkedIn Profile for Search Results

What you must understand is that LinkedIn is essentially a search engine. Your prospects might be using LinkedIn to search for someone exactly like you, as we speak. Do you want them to find you? If you want your LinkedIn profile to get more exposure and show up in search results, what should you do? Spend the time optimizing your LinkedIn profile.

To optimize your LinkedIn profile, certain strategic keywords, keyphrases and terminology must be used throughout your profile. I want you to think about the keywords and terms your prospects would search for, to find someone with your skills and expertise.

These keywords should be distributed throughout your profile to maximize your profile’s visibility and exposure.

Distribute these strategic keywords in your headlines, your bio, your job descriptions, experience descriptions, status updates, and within your other LinkedIn content such as the articles you post.

Many of the keywords you use will be the skills and qualifications you possess, such as copywriting, social media marketing, sales, etc.

Furthermore, since skills are such a major search option, you’ll also want to get your skills endorsed by other LinkedIn users who can verify that you do in fact possess those skills.

Optimizing your LinkedIn profile also requires that your profile is not private, and that you’ve completed all sections of your profile. Don’t forget to fill in your location, for example. Many people will be specifically searching for someone to hire in their location.

Even if someone wants to hire you for remote work, they may prefer to consult with you in person, first. That’s just one of the many reasons why people search by location.

You’re also optimizing your profile by adding a photo, keeping your profile updated, being active on LinkedIn regularly, and being robust in your descriptions.

Write Engaging Articles on LinkedIn as Part of Your LinkedIn Strategy

When you post an original article you’ve written on LinkedIn, you’re essentially posting a blog post. Valuable, engaging, and informative blog posts will promote your LinkedIn profile. Why? Because if someone reads your article on LinkedIn and they genuinely value your content, they’ll want to learn more about the person who wrote the article. So, they’ll click to view your LinkedIn profile.

They might even share your LinkedIn article with their network. Some of the people they shared it with will also click to view your LinkedIn profile.

Writing valuable content in the form of LinkedIn articles is a very clever component of your LinkedIn strategy.

In these articles, you’ll want to provide valuable advice and information that demonstrates how knowledgeable and skilled you are. This is how you gain credibility and attract those high-ticket clients. You can even soft-sell your services within your LinkedIn articles, and incorporate a strategic call-to-action within the articles you post.

Ensure your content is original, and that you’re not repeating the same advice your readers will have already read again and again. Provide unique advice, expert knowledge, and make your content engaging instead of dull or dry.

By writing intelligent, informative, and valuable content, what are you doing? You are positioning yourself as an expert. Essentially, you’re establishing yourself as an authority in your niche by posting valuable content.

When potential clients read your articles on LinkedIn, they will be impressed with your knowledge and they’ll want to work with you. As I said before, they might even share your article with their network. All of these shares are a great way to get your profile promoted and noticed by more people.

It’s crucial to write share-worthy content on LinkedIn, and post content often.

Write Compelling Status Updates

Articles are one thing, but status updates are another important type of LinkedIn content that attracts attention to your profile.

LinkedIn gives status updates lots of exposure, but the first couple of sentences matter the most. When LinkedIn users are scrolling through their feed, they’ll see many status updates. Most of these status updates, however, won’t attract their attention.

Since while scrolling through the feed, the users only see the first couple of sentences of your status update, you must write a compelling first sentence. Crafting an attention-grabbing first sentence of your status should definitely be part of your LinkedIn strategy. Otherwise, people will just keep scrolling and won’t click to view your profile or bother to read your full status.

Make that first sentence so compelling, scrollers will want to see more, and your profile will get more views.

Organize an Engagement Pod on LinkedIn to Game the LinkedIn Algorithm

LinkedIn engagement pods are groups of people who have an arrangement with each other to engage with each other’s posts and articles on LinkedIn. For example, as soon as you publish a new status update or post a new article, you’d notify all the members of your engagement pod. As per the agreement, the members of your pod will comment and engage with your new post.

When a LinkedIn post gets good engagement within the first hour that it’s posted, what happens? LinkedIn increases the visibility of that post.

In other words, the engagement from your engagement pod causes LinkedIn’s algorithm to acknowledge your content as great content. LinkedIn then promotes your content in the LinkedIn feed to other users.

Utilize Your Copywriting Skills for Your LinkedIn Strategy

Acquiring copywriting skills will help you create a LinkedIn profile that gets noticed. Copywriting skills help you write a profile that is tailored to your target audience.

Copywriting is a form of engaging, persuasive writing that gets the reader to take action. Perhaps the action they’ll take is share your profile with a colleague or contact you with a job offer.

In general, by implementing copywriting skills in your LinkedIn profile and posts, more people will feel compelled to engage with your profile.

Great copywriting is all about writing content that resonates with the people who read it, and persuades them to take the desired action. Copywriters know how to write in a way that speaks their target audience’s language. By acknowledging your prospects’ pain points, and describing how you can help them, you’re drawing them in.

Copywriters also know how to write titles and headlines that are compelling and magnetic, and get people to click on the content and read it.

Many people write a LinkedIn post or profile bio that seems to only boast about how skilled they are. This is not the right LinkedIn strategy, because you’d be failing to compel prospects by acknowledging their wants and needs. Writing about your skills, strengths and expertise needs must always be tied into how you can help your prospects.

Use Hashtags on LinkedIn to Increase Your Visibility

Not very many people use hashtags as part of their LinkedIn strategy, but it is an effective practice. Using hashtags expands your reach on LinkedIn, and increases visibility to your profile.

When you create an update on LinkedIn to share with your network, you can add hashtags which will help people discover your profile.

This way, what you post will show up in hashtag feeds for the particular hashtags you used.

If you write a LinkedIn post about copywriting, for example, you can add the hashtag #copywriting. LinkedIn recommends that you try to limit your hashtag use to three hashtags per post. Don’t overdo it.

You can also add hashtags directly to your LinkedIn profile. Be sure to tailor these hashtags to your target audience. Only use select few hashtags that make sense for what you’re offering to your target audience.

You’ll have to do some research on which hashtags are trending and relevant within your niche area of expertise.

Get Your LinkedIn Profile Promoted with a Trending Post

LinkedIn recently added a feature that notifies you that your recent LinkedIn post is trending. When your post is trending, it means your LinkedIn profile is being promoted to a lot of LinkedIn users. So, how do you accomplish this?

For starters, it helps to use a trending hashtag and write about trending and relevant topics.

It’s tough to generate leads through your LinkedIn content if not enough people see the content you post. That’s why achieving ‘trending’ status will help you get more eyeballs on your content, thus generating more leads.

The best way to write a trending post is to do your research. Speak to current trends, and include current industry insight. Don’t forget to incorporate the most recent statistics or data on the trend in question.

Advertise Your LinkedIn Profile to Promote Yourself

LinkedIn advertising can be very effecting. You can customize your ad to boost engagement, profile visibility, and your overall reach on LinkedIn.

LinkedIn ads allow you to launch a targeted campaign quickly and easily to promote your LinkedIn profile. You can set your own budget and choose your ad format. You can also stop your ad at any time using the Campaign Manager.

It also helps that you can get very specific when it comes to selecting your target audience. Your target audience is who you want to see your ad, as in, your ideal prospect. There is a wide variety of criteria you can use to narrow down your ideal audience so that your advertising budget isn’t wasted on the wrong audience.

Distribute Your LinkedIn Posts on Various Social Platforms

A key component of a LinkedIn strategy is a distribution strategy. Instead of paid ads, you can promote your LinkedIn profile yourself, using your own social media channels. Your distribution strategy includes sharing your LinkedIn posts on other social platforms such as Facebook, Twitter, etc. This way, your social media followers on these other social platforms will get a chance to check out your LinkedIn profile.

In particular, some people post teaser content on their other social channels. Teaser content basically just says “read more here” and directs those people to the LinkedIn post for those who want to read the rest of the content.

It’s important to share your LinkedIn posts on your other social networks, because you want as many people as possible to engage with your LinkedIn post.

The LinkedIn algorithm measures the level of engagement your post receives from the public, and this greatly effects your post’s visibility. In other words, LinkedIn buries posts that don’t generate any engagement from users.

This means that your posts won’t appear in user’s feeds or be viewed by many people. LinkedIn doesn’t want to show its users poor-quality content. The algorithm thinks that zero engagement means the content is of poor quality.

Engage with Other LinkedIn Users

Engage, engage, engage. If you want to be noticed on LinkedIn, a good LinkedIn strategy to always keep in mind is to engage with other people’s content on LinkedIn.

Comment on people’s status updates and articles. Congratulate people when LinkedIn notifies you that someone has a new job. Be friendly, likable and personable in your comments. This makes people want to visit your profile or even return the favor by engaging with your posts.

Additionally, the more you comment on other people’s content, the more exposure you’re getting on LinkedIn.

You can even join certain groups or discussions on LinkedIn, and engage in a way that promotes your skills by showcasing your expertise in your comments.

Want to Learn How to Get The High-Ticket Clients Necessary for Success?

Many people ask me for advice on not only how to attract high-ticket clients, but also how to close high-ticket clients. You see, it’s one thing to implement a LinkedIn strategy to attract clients, but it’s a whole other challenge to close them and convince them to buy your product or service.

That’s why I’d suggest that you enroll in my High-Ticket Closer Certification Program. As part of this training, you will learn how to set up the perfect LinkedIn profile to generate more business and attract the high-ticket clients that you need in order to achieve success.

The Most Important LinkedIn Content Strategy For Your Personal Brand

January 20, 2020 by Dan Lok

What is the most important LinkedIn content strategy? Many people already focus their content marketing efforts on other social media platforms, other than LinkedIn.

But on LinkedIn, there is also a lot of potential for content marketing. My team and I tried different approaches on LinkedIn and noticed something.

The difference between LinkedIn and other social media channels is this: The rate on which a post dies is a lot slower.

Let’s take Instagram as an example. When you post a piece of content it gets the most engagement within the first hour after being posted. If you don’t get many likes or comments fast, the post will die down. It’s all about those first few hours. So, content on Instagram is relatively short-lived.

LinkedIn is currently very different. That’s why content marketing on LinkedIn is something you should absolutely consider. Especially if you want to build your personal brand in your niche.

So, what is the most important LinkedIn content strategy? How can you build your social brand?

Is Copywriting The Key To Your LinkedIn Content Strategy?

In my opinion, to know and utilize copywriting is the most important LinkedIn content strategy. What does that mean?

Copywriting is a skill that allows you to persuade others through your written words. If you know copywriting, you know to write in a way that gets others to act.

On LinkedIn, there are two important chances to use copywriting: Your posts (updates) and your content (articles on LinkedIn).

If you know some principles and rules of copywriting your written content will go up in engagement. You will know exactly how to position your personal brand, too.

Articles on LinkedIn are a lot like blog posts. Profile posts, on the other hand, are more like traditional social media ads.

How To Write Engaging LinkedIn Posts

How do you write a good LinkedIn post? A great way to start is giving your posts these three parts: a hook, the main content and the call-to-action.

First of all, your post needs a hook. A hook is something that draws the reader in. It could be an interesting question or an unusual claim that you are making. Anything that stops them from scrolling and actually gets them to read your article.

Remember though that on LinkedIn, most people aren’t looking for light entertainment. They are looking for content that makes their life easier or is helpful to them in some way. They are looking for value or useful knowledge. So really deliver value in your posts.

The way LinkedIn posts work is that you will only see the first three sentences on the feed. Then comes the “open more” button. You want to make sure your hook is right at the beginning, so the reader actually clicks on the “open more” button.

Good copy is crafted in a way that the reader is guided from one sentence to the next.

Before they noticed they read your whole post and want to engage with it.

After the hook, you could tell an interesting story or give valuable information to the reader. Something so that they actually want to read on.

You also always want to have a call to action at the end of your posts. The call to action tells the reader what they should do next. Is there a link they should click? Should they leave a comment? Share your post with a friend? Clearly tell the reader what you want them to do exactly.

So as you see, a LinkedIn post looks like a typical social media ad.

But as not many people are actually posting content on LinkedIn yet.

That’s why it’s a great chance to get a lot of engagement. It should definitely be part of your LinkedIn content strategy.

How To Write World-Class LinkedIn Articles

The second piece of written content in LinkedIn are articles. They are very similar to blog posts.

When you write an article on LinkedIn, it’s a great idea to keep sharing them in your posts too. This way your articles will get more attention.

In your articles, you want to give valuable advice to your readers. Keep in mind who your audience is. You will mostly communicate with other business owners or self-employed people. They are on LinkedIn to expand their network and possibly to find jobs.

It’s a very different audience than on most other social media channels. So don’t go ahead and copy your Facebook posts on LinkedIn. Instead, keep your audience in mind and write for them.

Focus on your niche to build up a strong personal brand. Really think about what you want to portrait. Position yourself as an expert through your content.

Articles are usually longer than posts. However, they shouldn’t be long-winded. In articles, you don’t want to do academic writing. Keep it conversational. It’s best to write in the language of the audience in your niche.

If you make it sound like a scientific paper, most readers will scroll past it or stop reading in-between. Why is that?

Because, on social media, people aren’t using their full attention. They scroll through their feed rather mindlessly. If your copy is too hard to read, they won’t bother.

The Importance of Copywriting

The thing with copywriting is, most people don’t know how important it is. They think it’s enough to quickly write out a post.

But, writing something on the go isn’t a content strategy. Copywriting is not like the writing you learned in school.

Actually, you sometimes break the rules of traditional writing in order to sound more conversational. Copywriting isn’t about being academically correct. It’s about engaging the reader and get them to take action.

Copywriting is most prominent in ads and sales letters. But it’s also valuable for your LinkedIn content strategy.

I personally started out in copywriting. I see how most people don’t really understand how copy works. It’s about captivating people and it’s closely linked to marketing.

That’s why when you learn the skill of copywriting you also will understand marketing on a deeper level.

It’s not enough to quickly write out a text. You have to understand your niche and target audience first. Then tailor your content to them.

So, you might want to learn how people get engaged and re-engaged by your written words.

If you use the principles of copywriting in your LinkedIn content strategy, your engagement will skyrocket.

Leverage Videos on LinkedIn

Videos are another great piece of content on LinkedIn. Especially, as there aren’t as many videos yet as on other social media platforms.

So this is a great time to start out. No matter if you are new to video making or a novice who is used to making videos.

LinkedIn videos produced some impressive numbers of engagement:

more than 300 million impressions on the platform
three times more engagement than text-posts
videos are five times more likely to start a conversation between LinkedIn members

For your own videos, you want to make sure you know exactly what you want to portrait. Be yourself, but highlight the parts of your personality that fit with your audience.

If your clients tend to be more professional then you want to make sure to dress professionally and the camera is set right. Even the camera angle is important.

For business, it’s best if the camera angle is going up. You don’t want to be looked down on. Also pay attention to your body language, mimic, and gestures.

Keep in mind, you are on LinkedIn and the users there value a certain type of content.

LinkedIn is Different From Youtube

In youtube videos, most people are a bit more hyped. It’s okay to be more casual and outgoing. On LinkedIn, you might want to tone it down a bit. You don’t want to turn off your potential contacts.

Really be mindful of who your clientele is and what you want to appear like in your videos.

Even for videos, you want to follow the principles of copywriting. Maybe script out what you are going to say. Don’t read out your script though, you want to stay natural and engaging. Click To Tweet

Don’t be over the top, but don’t sound a robot either. Be a human being that has something valuable to say.

Again, you want to know your audience and what kind of words they would use. What kind of person do they see as an authority? What topics are they interested in? What will stop them from scrolling and watch your video?

If you focus on them it will allow you to build a strong personal brand.

What Kind of Content Does Well on LinkedIn?

When it comes to content, you want to be original and valuable. Don’t repeat the advice that everybody else has already posted. Or if you have to, add a different angle to it.

Original content is interesting and a great way to build your personal brand.

Nobody likes boring stuff. Keep it fresh and engaging for your readers.

Again, it all comes down to good copywriting.

Also, don’t be too self-centered in your content. Yes, you want to position yourself as an expert, but that doesn’t mean you want to boast.

You can position yourself as an expert by actually caring about your readers and adding value to them.

If you only talk about yourself in your posts, your readers will get bored. Really think about what’s in for them.

https://www.shutterstock.com/image-photo/chiangmai-thailand-oct-42018-women-holds-1194727528

An Underrated LinkedIn Strategy: Hashtags

Hashtags are another thing you want to add to your LinkedIn content strategy. They are severely underused on LinkedIn – which means there is a lot of opportunities.

It’s most common to use hashtags on your posts. So, if you write a post on sales, for example, you can add the hashtag #sale.

But your hashtag shouldn’t be only in your post- Also put it in your comments when you comment back on other people. It’s gonna trend and your name will keep popping up in your industry.

You can also put hashtags in your LinkedIn profile. Put it anywhere, where it makes sense. You don’t want to spam people but you want your name on posts that get trending.

If your name keeps coming up in trending posts, you will get known in your niche on LinkedIn.

Which hashtags to use exactly is a question of marketing. Again, know the audience you want to attract. What hashtags are popular and relevant in your niche?

Increase Your Network on LinkedIn

Another vital part of your LinkedIn content strategy is to expand your network.

Whether it’s followers or mutual connections, for LinkedIn, every connection you have counts. So really work on getting a bigger network.

One thing that is so great about LinkedIn is that it is relatively easy to reach users in other people’s networks. If a person engages with your content, that piece of content might show up in their network. So you can really branch out into other networks.

And the more people are in your network, the more people you can reach in their network. It almost sounds like an MLM – thankfully it’s not. But this is how LinkedIn is set up. If you know and understand this part, you can see how important networking is on this platform.

So, by posting valuable content that is very engaging you expand your network. And because you have a bigger network now, the next piece of content gets even more engagement.

Do you see why this is so powerful to build your personal brand?

This way you will get well known in your niche. Your name keeps coming up on relevant topics in your sector. Others will see you as an authority in your field.

Choose The Top Trending Material

Now you published all that amazing content. You’ll likely see that some posts, articles or videos got a lot of engagement. Maybe it got many comments or got shared a lot.

You want to pay attention to which posts were trending. This means the readers do resonate with something you said. You managed to position yourself as an authority and expert in your industry.

Now you want to go ahead and copy that post on your LinkedIn profile for several reasons. It re-engages people back into your LinkedIn content. Also, it keeps your post alive. If you don’t do this the post or piece of content might die. But if people re-engage, it goes back up and might even show up in their network all over again.

So that’s a huge advantage of putting what already worked back into your profile and have it re-trend again.

Monitor Your Performance

Now I said that content on LinkedIn doesn’t die down as fast as content on other social media platforms.

Still, your post has to perform well within the first few hours after you published it. In those hours after posting only a part of your network sees the post. If they react well to it, your reach expands.

If none of your connections engage with your post, it will die immediately. It won’t even get a chance to trend. That’s why it’s so important to know a bit about copywriting. An engaging copy will get your content to actually be seen. Copywriting will also help to keep your posts alive.

So pay close to attention to your posts early after it was published. But even later, keep monitoring your content. If you notice some of your posts aren’t performing well, you can learn from that and adjust your strategy.

And of course, also monitor which posts are doing especially well. Find out what made these posts so good and apply the principles to your future posts too.

Understand LinkedIn

Another important part of your LinkedIn content strategy is to understand how LinkedIn works. What kind of content does well on LinkedIn? How does the algorithm work? What kind of people are on there and what do they value?

An important aspect to note here is the use of links on LinkedIn. LinkedIn wants the users to stay on the platform as long as possible. So, when you post a link, LinkedIn doesn’t like that. The algorithm will pick it up and your post doesn’t rank well. You want to avoid that, as you want all your content to be visible and trending.

So, what can you do? Instead of external links, direct your users to other posts that are already on LinkedIn. Share valuable information with your audience but don’t send them to leave the site. This way, LinkedIn won’t punish you.

Want To Develop The Number One Skill You Need To Succeed In Content Marketing On Any Social Media?

Now really, the basis of every successful content strategy on social media is copywriting.

It’s about understanding the user, writing for them and persuading them to take action with your words. And that’s exactly what copywriting is all about. We see a lot of this on LinkedIn.

It’s so much more than just writing. It’s persuasion in your written words.

In my early twenties, my career skyrocketed after I mastered the skill of copywriting. It allowed me to increase my income and slowly get to where I am today.

Many of my followers kept asking me to offer training so that they could learn copywriting from me.

That’s exactly what I did. I created a free, on-demand training that explains the principles of copywriting in greater detail.

In fact, copywriting works for all social media channels. If you want to take your LinkedIn content strategy to the next level, check it out.

Click This Link To Access Dan Lok’s FREE Training.

How To Position Yourself As An Expert

January 18, 2020 by Dan Lok

Do you know why it’s important to learn how to position yourself as an expert? Because establishing yourself as an expert in your industry means that people in your industry will think you’re the best.

If you’re viewed as an expert, you’re viewed as the best.

Most people want to work with the best, learn from the best, and collaborate with the best. This means that if you figure out how to position yourself as an expert, you’ll be highly sought-after. Opportunities will be endless.

Furthermore, most people are willing to pay premium prices to work with the best and to work with experts. For many business executives, working with an expert is worth every dollar.

In fact, the moment a business increases its hiring budget, they’ll often seek out experts to hire, especially if they can now afford to hire a coveted expert.

Another great thing about learning how to position yourself as an expert, is that once you become viewed as an expert, you are highly trusted. This means that your clients and peers will trust you with big projects, large-scale public speaking opportunities, coveted media slots, exclusive contracts, and more.

Successful people have often established themselves as an authority figure or expert, in a particular field or subject area. They become known as the person to go to for their niche.

You will feel very significant if you’re known for something. Once you learn how to position yourself as an expert, you’ll be known for something, and it’ll lead you to amazing opportunities.

In this article, I’m going to guide you on how to position yourself as an expert. If you are able to establish yourself as an expert, incredible opportunities will come your way, and you’ll earn a much higher income than you do now.

In other words, becoming viewed as an expert is extremely good for business.

Let’s discuss some various ways you can work towards positioning yourself as an expert.

Specialize in a Niche Area of Focus

As soon as you decide you’re going to narrow your focus and specialize in a particular niche, you’ll fast-track your way to expert-level status.

It’s very difficult to be viewed as an expert unless you specialize in something particular. If you specialize in a service such as copywriting or closing, for example, you’ll get more clients than you would if you were a general freelance writer or a general sales person.

An expert eats, sleeps, and breathes his or her special skill. An expert’s sole focus is typically on that one thing they want to be the best at.

The reason this works is because you gain your audience’s trust when they know your focus isn’t split between various services, fields, or industries. Once it becomes clear that you’ve dedicated yourself to one niche, you’ll attract more clients and more opportunities.

Have you ever noticed that you tend to gravitate towards ‘specialists’ because you view them as experts? I want you to imagine that you’re searching online for a freelance graphic designer to design your new company logo. What would attract your attention more: A general graphic designer, or a graphic designer who only designs company logos, and specializes in logos?

That’s why it’s best not to claim to be an expert at everything, but rather an expert at one thing.

Get Media Coverage

When you’re trying to figure out how to position yourself as an expert, hopefully you won’t forget how important media coverage is.

I’ve been interviewed by Fox Business News Network and CNBC, as well as plenty of media coverage from Forbes and Entrepreneur magazine.

If you’re interviewed in a big magazine, or quoted as an expert in a large publication, you’re effectively positioning yourself as an expert.

Wondering how to accomplish this? One thing you can do is pitch people who write for large publications that have a target audience that aligns with yours. If the writer is intrigued by your story, they might contact you for an interview or a quote.

Worried that you don’t have what it takes to craft a compelling pitch to the media? Many people hire copywriters to write their pitch for them, so that it’s as persuasive as possible.

Another thing you can do is use HARO which stands for ‘Help a Reporter’ and sign up for email updates as an expert source for the media. Often, popular magazines and well-known publications will send out queries, looking for a particular expert in a particular field, who can contribute advice to their article or story. By responding to several of these queries every day, you’re bound to get some media coverage.

When people start seeing that famous publications are quoting you as an expert or interviewing you, you’ll immediately be viewed as an expert and you’ll be highly sought-after. Being featured in a popular magazine is a very effective form of social proof.

How To Position Yourself As An Expert Using Social Proof

You might be wondering, What exactly is social proof? Well, social proof is a social and psychological phenomenon that describes people’s natural tendency to ‘do what everyone else is doing’, ‘follow whoever everyone else is following’, ‘buy whatever everyone else is buying’ and copy the actions of others. The term was coined by Robert Cialdini in his 1984 book, Influence: The Psychology of Persuasion.

With the rise of social media, the concept of social proof has become much more powerful than Cialdini himself could have predicted.

For example, if your Instagram account has hundreds of thousands of followers, people will view you as an expert and be more likely to follow you. I currently have over 1.5 million followers on Instagram, and this just makes more people want to follow me and work with me. This is social proof at work.

Similarly, if your book is for sale on Amazon and has hundreds of positive reviews, this is another form of social proof that positions you as an expert.

You can call yourself an expert all you want, but it doesn’t mean much unless other people are calling you an expert, too.

I always say that what other people say about you is infinitely more powerful than if you say it yourself.

This is especially true when a popular public figure or influencer endorses you as an expert. Whenever someone famous or well-known endorses you, this is an especially powerful form of social proof.

Provide Value on Social Media

Short Instagram stories, Facebook Live videos, and YouTube videos are a great way to show your followers that you are an expert on a particular subject.

You don’t want to give all of your knowledge and expertise away for free, but you do want to provide value in these videos to demonstrate that you not only know your stuff – you’re an expert.

You can answer common questions your audience has, so that you’re providing valuable advice and positioning yourself as an expert.

When you’re figuring out how to position yourself as an expert, you’ll want to keep track of the common questions and concerns from your audience. Make sure to provide expert advice on your social media that answers some of these common questions.

Publicize Your Awards, Accolades and Experiences

Be sure to tell your story to your audience about how you got to be so good at what you do, and how you became an expert in your field. Describe your experiences that lead you to your current expert-level status.

Furthermore, don’t forget to publicly share any awards, accolades, interviews or press that you’ve received. All of these media mentions and awards help boost your position as an expert.

You might be thinking, But what if I don’t have any awards or accolades? If you don’t have any yet, why not apply to be nominated? Sometimes awards are awarded through a voting system, and other times there’s a panel of judges. Sometimes, a submission of some kind is required to be considered for an award. With a support system behind you, you can try to get yourself nominated for recognition.

In 2019, I won the Eventex People’s Choice Event for Closers in Black. The award is based on votes from members of the public, and I came in second place. I also won one of the 2019 Best in Biz Awards and a 2019 Stevie Award.

Speak at Public Events

It’s not easy to get a position speaking at a public event. However, being up on stage in front of an audience definitely positions you as the expert. Everyone knows that the person up on the stage is the expert. I recently gave a public speech on the stage of StartCon Australia, and I’ve also done two TEDx speeches.

Speaking on these prestigious stages definitely helped me establish myself as an expert.

Whenever I’m given an opportunity like this, I make sure to prepare very valuable material for my audience. I make sure not to let such an important opportunity go to waste.

Testimonials, Testimonials, and More Testimonials

The more testimonials you have from impressed customers, the more you’ll be viewed as an expert.

I have received thousands of testimonials. Many of these are video testimonials from students who graduated from my High-Ticket Closer Certification Program (HTC graduates) with positive reviews.

These reviews and testimonials only make more people want to enroll in HTC.

Associate With A-Players

Don’t get caught associating with B players. Why? Because winners surround themselves with other winners. A-players surround themselves with other A-players. Experts should therefore surround themselves with other experts.

People will respect you more if they see that you associate with A-players and work with the best.

I associate myself with A-players such as Dan Pena and Jay Abraham.

So, where can you meet A-players? You can meet A-players at elite networking events, or within elite communities such as my HTC community or my Closers in Black community.

Charge High-Ticket Prices

Experts always charge high fees, and part of positioning yourself as an expert is raising your prices.

Many of my mentees have thanked me for teaching them how to charge higher prices. I equip individuals with the self-confidence and closing skills necessary to charge higher prices. It’s these premium prices that help position you as an expert.

No expert would charge a low fee, so if you want to learn how to position yourself as an expert, raising your rates must be on your to-do list.

If you discount your services or charge low fees, people will assume you must be pretty amateur and not an expert. Everyone understands that they get what they pay for, and they assume they’ll be paying more for an expert.

Write a Book

Although it’s a lot of work, writing a book is another powerful way to position yourself as an expert. You’ve heard the expression, “I wrote the book on that.” Well, the truth is, if you write a book on a niche subject, people will automatically assume that you must be an expert in that niche.

Imagine if you are trying to figure out how to position yourself as an expert in interior decorating. If you’re trying to close a high-ticket client, wouldn’t you be more likely to close that client if you could show them the recent book you got published on interior decorating?

I have published over a dozen books, including several books on High-Ticket Closing, and people started calling me the King of High-Ticket Sales.

I don’t really want you to call me that, so please don’t. The point is, because I teach a course on High-Ticket Sales and I’ve also written books on it, people know that I’m an expert in this niche. I’ve established myself as an authority figure on this subject.

The Closer’s Black Book is one of the best books I’ve written on the art of closing, and people buy it because I’ve established myself as an expert on this subject. The people who buy this book know that they’re going to learn about closing from the best, because I am a master at closing. Click here to buy a copy of The Closer’s Black Book.

Do You Need Help Figuring Out How to Position Yourself as an Expert?

If you need help figuring out how to position yourself as an expert, let me ask you this: Are you ready to invest in yourself? The Dan Lok Shop has several items that will help you learn how to position yourself as an expert. Click here to visit the Dan Lok Shop and set yourself up for success.