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Scaling

Discover 5 Proven Strategies to Find High-Ticket Clients and Grow Your Business

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Finding high ticket clients is one of the biggest problems coaches, consultants, and high ticket experts share.

I remember when I first started my one-man copywriting agency.

I scoured The Yellow Pages (yes, it was a long time ago) looking for clients.

I’d cold call business, and tell them their ads sucked, and asked if they wanted me to write them a new one.

And guess what?

It was time for a terrible client-getting strategy…

Not to mention, time-consuming, frustrating, and demoralizing.

So in this week’s newsletter, I’m going to share with you 5 ways you can find high ticket clients.

Excited?

Good, let’s go!

FAIR WARNING: As you’re probably aware, 1 is the scariest number in business.

You never want to rely on ONE method only.

As a business owner, you must have multiple clients getting strategies working for you, for a continual flow of clients.

Networking

If you live in a well populated city, attending business events, or conferences and events in your niche.

You’ll meet a lot of like-minded people, you’ll get to learn from people further ahead than you, and you may even get to showcase your expertise.

But, there a few potential problems with this method:

You may face tough competition from other coaches and consultants in attendance.

Attending events often can become costly and time-consuming, when you could invest that time building your online presence (more on this later).

You don’t have complete control over the environment, you have limited access to every attendee, and it can be difficult building relationships over a short period of time.

Partnerships

This is a very effective way of expanding your client base.

You do this by collaborating with other businesses who serve the same people as you, but don’t solve the same problems.

This way you can both refer clients to each other and tap into each other’s networks.

Referrals 

This is another great way of finding clients that boosts your bottomline.

Most business owners rely solely on referrals, and while that can work for some.

For me, referrals are like the icing on the cake.

But they are so important, I created an entire playlist you can check out here >>

Getting referrals is as simple as asking, but like everything, there’s a right way and wrong way.

So if you want my best tips, you’re welcome to sift through the playlist and for my best referral strategies…

Or you can get them all in my training Referral Secrets if you want something well-structured and concise >>

Speaking at Events

These could be events you guest speak at, or events you run.

I love running live events, and if you have the speaking skills, events can be a very simple way to enroll new clients >>

Even if your speaking skills aren’t quite there yet, if you don’t speak at events or run your own, you’ll never improve.

As you know, when you speak at events, you’re seen as an authority, which is great for positioning and conversions.

Selling from the stage is outside the scope of this newsletter, but I plan to write a newsletter about that in the near future.

There is an art to running events, and in this video, I cover how I run my events plus one HUGE mistake most people make which kills their success >>

Digital Marketing

Digital marketing is a broad term that encompasses paid ads on multiple platforms, free resources such as Instagram, TikTok, YouTube, and Facebook, etc, and email marketing.

Naturally, Digital Marketing is one of my favorite ways to attract and enroll high ticket clients.

You see me everywhere online, but what may surprise you, is you can still achieve great results without a huge social media presence.

Two reasons I love digital marketing is because you can specifically target your ideal client, which you can’t do in the offline world…

And due to the sheer number of people online, you can scale your marketing and business rapidly if things are done right.

If you want to know how to get attention from social media and avoid costly mistakes, then watch this video >>

Final words

Of course, all these client getting methods rely on the fact that you have strong systems in place to help you scale and sustain your growth.

If you feel the systems in your business need improvement or are non-existent, then I recommend getting to work to create the systems you need.

Doing this yourself will likely take your countless hours of research and implementation…

So, if you’d like my help and guidance, then I invite you to attend the first S.M.A.R.T. Challenge™ of 2023.

Over 3 impactful days, you’ll get my best tips and strategies to SCALE, SYSTEMIZE, and SUSTAIN your business.

These are the exact strategies I’ve used to not just survive, but thrive during the tough periods of economic uncertainty we’ve had over the last 3 years.

And I dare say, you’ll kick yourself if you miss out, as we only run this event a few times each year.

So click here for the full scoop while it’s fresh on your mind >>

See you there,

Dan Lok

P.S. – Each S.M.A.R.T. Challenge™ is better, more valuable, and more impactful than the previous one, as we’re always improving.

So, if you want 2023 to be your best year yet, then click here to secure your seat to what will be a truly transformative 3 days together >>

Want To Survive The Next Recession? (Do This)

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Back in 2020 when the pandemic threw the world economy into a tailspin…

Everyone thought we were in for a world recession…

And while there we did experience some economic turmoil…

Experts are saying that was nothing compared to what’s around the corner.

They say a depression is a very high possibility.

Because recessions tend to happen every 7 years, we’re long overdue for one…

As the last one was the Global Financial Crisis of 2008.

So in this week’s newsletter, I’ll share ways you can prepare and survive the next recession…

And if you’re savvy, make money and expand your business while others contract theirs.

Why Your Mindset is KEY In a Recession

To kick this off, click here to watch this YouTube shorts video to get into the right mindset going into a recession >>

You see, preparing for a recession is all about how you view it.

Most people see a recession as the end of the world, but there’s a small percentage of people who thrive and make more money in a recession.

How To Recession Proof Your Income and Business

In my career, I’ve been through many economic downturns.

And if you look throughout history, recessions actually get shorter and we bounce back faster.

There’s no telling how long the next recession will last, so here are 3 things you can do to prepare for it >>

I truly believe everyone can survive a recession if they’re well prepared.

But you must start as soon as possible.

Recessions affect everyone in different ways, and most people don’t think a recession will affect them, but they’re wrong.

It’s those people who panic when the recession hits, because they weren’t prepared.

They try to fix their situation, but it’s too late.

So let’s assume, you’ve done the things I mention in the video above.

You’ve got one or more skills you can use to make money…

You continue to stack cash and keep it on hand…

And you have a recession proof business.

Another thing you’ll want to do is pay off any outstanding debt.

As interest rates around the world continue to climb, any debt costs you more to service.

Doing these 4 things puts you in a great position to make money during a recession.

As Warren Buffett says “Bad news is an investor’s best friend”…

So, let’s dive into some ways you can take advantage of the upcoming recession and set yourself up for financial success.

How To Make Millions In The Next Recession

The more skills you have, the better chance your business has of surviving.

With the success of your business, ensure you stack as much cash as possible

They say “cash is trash” and normally I’d agree, but in a recession, cash is KING.

You always need cash in case of emergencies.

But when the time comes, you’ll need cash to invest in investments of your choice.

Most people make money from stocks and real estate in a recession.

Why those investments?

Because as people sell to get out of the market to salvage their net worth or pay back debt…

This is the best time to get a bargain.

DISCLAIMER: In no way is this financial advice. You must always do your due diligence before making any type of investment decision and never invest in anything you don’t understand.

Mark Tilbury is someone who’s lived through a few recessions and been very successful at profiting from them.

You may like to check out this video where he discusses his strategies for recession profits >> 

There are so many great YouTube videos out there on how to prepare and profit from the coming recession.

Feel free to do your own research if you want to dive deeper into this topic.

I’m going to leave you with a longer video, you may like to watch by Valuetainment.

Inside you’ll discover:

  • A history of the 10 worst American stock market crashes, and how to prepare for the next one…
  • Why a recession is a good time for you to start a business…
  • How to make millions in the next recession…
  • And so much more

Click here to get Patrick Bet David’s market crash strategies >> 

To recap, develop your skills, pay off any debt, and stack cash, for emergencies and invest when the time is right.

Recessions come and go, and although they can be challenging, you’re more than capable of weathering this storm and emerging financially stronger.

Until next time, go high ticket,

Dan Lok

P.S. – Your business is one of your biggest assets in a recession.

I have expanded during these contractionary times, and the businesses that follow suit also go on to have major growth once the recession ends.

If you’d like to know how to have consistent $100K months in your business, then click here to watch the Advanced Expert Masterclass >>

You’ll get my 6 steps to 6 figures months and you also discover why most coaches and consultants will NEVER hit $100K per month and so much more.

See you there.

P.P.S. – High ticket mastery is fast approaching…

We go live for 3 full days on January 25-27.

During this event, you’ll get the 3-step process I used to sell over $100 million in coaching and consulting services.

To find out what the 3 steps are and for the full scoop on this phenomenal LIVE event, click here >>

3 Types Of Systems EVERY Business Needs

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I’m about to reveal how to overcome the one thing that trips so many business owners up…

I’m talking about scaling.

Scaling just doesn’t mean making more money or growing your client base.

It means growing fast, being more profitable, and doing so without more effort on your behalf.

Because let’s be honest…

You may be growing but it likely comes at the cost of more of your time.

You find that you’re so busy being busy you don’t have time to work ON the business because all your time is spent IN the business.

And if you want to scale you must have a number of things in place.

So let’s quickly talk about what you need in your business to scale.

The Missing Link To Scaling Your Business Fast

You may have heard me say this before.

“If your business isn’t systems dependent, it’s dependent on you.”

And if that’s the case, you’ll never attain the time freedom you desire.

Isn’t that one of the main reasons you got into business in the first place?

Here’s a question to ask yourself…

Are you creating an asset or buying yourself a job?

If you want to scale, this video explains in detail why you need a business model that is replicable and scalable >>

Now, I’m not saying you need to create the next Apple or Amazon and hire thousands of employees…

But, if you’re not growing you’re dying.

You need to grow and expand if you want wealth and freedom. 

Without growth, you’ll continue to be a slave to your business, instead of it being a vehicle that brings you wealth, time, and freedom.

Now you may be wondering, “when is the right time to focus on systems, and what systems will I need in my business?”

Good question.

Every business is different, but in some ways, they’re also very similar.

This video explains exactly when and why you’d want systems in your business >>

3 Types of Systems Every Business Needs

Hard systems, soft systems, and information systems are the 3 types of systems.

This quick video explains the different systems in detail so you know exactly what systems you may need in your business >>

When you choose and install a system, it’s important to bear in mind that a system should solve your problems forever, not just once.

Systems are there to make your and your employees’ lives easier.

If you don’t have solid systems in place when an employee leaves they’ll take their knowledge with them, and you have to train their replacement.

But if you have a system in place, you can get another team member to train them on how to operate the system. 

That’s why systems are so powerful and essential.

They’re there to do the heavy lifting for you, and you need them to scale.

How to Install Systems In your Business

A lot of people complicate systems, but if you’re stuck on how to use them in your business…

I’ve got you covered.

Click here to discover how to save yourself stress, time, effort, and money with systems >>

Systems allow you to work on your business and not in your business.

Which is what every entrepreneur needs if they want to scale.

Because not working IN your business all day gives you valuable time to strategize the best ways forward >>

The video above will teach exactly how to work ON your business rather than IN it.

How To Scale your Business

Once you have the right systems, you’re almost ready to scale.

But in order to scale you must know the 3 important numbers I teach here >>

BOTTOM LINE: If these numbers aren’t favorable, you’re in no position to scale.

You must have high margins to scale because as you grow your cost of fulfillment increases and the less profitable you’ll become. 

You also need high margins so you can outspend your competitors.

Don’t forget, it’s the person who spends the most to acquire a customer that wins market share.

Here’s a real-life example of how and when it’s a good time to scale your business >>

At any given moment in your business, you want to be able to know how healthy your business is.

Alex Hormozi breaks down his favorite way of getting a quick snapshot of your business >>

Using the method he teaches in the video above you’ll gain 4 pieces of very powerful data quickly and easily…

So you can see what needs to change in order for you to hit your business goals, continue to grow, and so much more.

I hope you’ve enjoyed this edition of High Ticket Weekly.

But before you go…

In just a few weeks, we’ll be running our next S.M.A.R.T. Challenge™.

When you join us, you’ll get my best strategies to SCALE, SYSTEMIZE, and SUSTAIN your business for years to come.

It’s a 3-day event attended by hundreds of coaches, consultants, and knowledge experts from all over the world.

I highly recommend you join us if you’re serious about your business and want to take it to the next level and stop trading time for money.

You can get the full scoop on the S.M.A.R.T. Challenge™ here >>

See you there,

Dan Lok

P.S. – No matter how big your business is now, you will benefit from having the right systems in place.

So, if you’re stuck on what to implement, then click here, and let’s work through it together over 3 impactful and life-changing days >>

High Ticket Ascension: A Guide for Beginners

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Entrepreneurs and business owners are always looking for strategies to scale their businesses and increase their sales. There are plenty of ideas that work, but not all will be effective. Knowing the right business model is what can take your business over the edge.

High Ticket Ascension is a strategy that you can put into effect that can increase your profits. The ascension pyramid has to do with the customer journey and follows the 80/20 principle. This principle states that 80% of your profits should come from about 20% of your business customers.

This may sound too good to be true, but by following the Ascension Model, you can achieve this. Plenty of industries, businesses, and entrepreneurs follow this model. Here is a guide for business owners, coaches, and consultants to understand High Ticket Ascension and implement it in their own businesses.

First, What is The Ascension Model

Let’s cover the basics: what is high ticket ascension? This is a business model that’s meant to take your clients through a growth journey. In this method, as a business owner, you offer multiple products on five different tiers that should take your customers and clients to the next step of their journey.

The trick is to create products that don’t compete with each other but rather build on the previous tier. It should feel like a step forward in which clients are able to gain more knowledge or experience.

One of the ascension model benefits is that you can work with clients and customers throughout the journey, from when they start at the base of the pyramid to if and when they reach the top. You’re able to find new clients while also maintaining previous client relationships.

Who Can Use This Method?

Any business can use a client ascension method, but it’s a great way to stay competitive in the market. It’s ideal for businesses like coaching or B2B services, or are hobby related, or promote an enhanced self like weight loss.

The Five Tiers

Your ascension pyramid should have five tiers that increase in offerings as well as price. The five tiers, from bottom to top, are entry-level service, basic-tier service, middle-tier service, high-tier service, and top-tier service.

As clients choose to move up the pyramid, they pay more in price but also get a more luxurious or personalized product. Gradually, customers will filter up, paying for the higher tiers, but you’ll also have new customers entering at the lower tiers.

Have a signature program and higher tiers that build off that initial program. In this method, you can offer more in-depth programs at a higher price, such as one on one or small group coaching that can help customers solve issues they may be facing from the initial program, like weight loss or sales conversion.

High Ticket Ascension Can Increase Profits

If there’s a method that works, then why try to change it? As an entrepreneur or business owner, you’re always looking to be more successful, find new clients, and increase your profits. To do this, you need the right strategy.

There is a way you can improve the customer journey and your profits. Plenty of businesses use High Ticket Ascension, so why can’t you? Paired alongside quality product offerings, you’re guaranteed to see growth in your customer base and bottom line.

Ready to take your business to the next level? Take a master class on getting paid for what you know, plus more strategies and tips for becoming the best in your business.

When Should I Hire My First Sales Closer?

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Today, you’ll discover when you should hire your first salesperson, how to hire the right salesperson, and common mistakes to avoid.

How To Know Who You Should Hire First

There are a lot of conflicting opinions out there, and it depends on the type of business you run…

But you could hire a marketer, copywriter, accountant, admin clerk, and the list goes on, but…

As you’re a coach, consultant, knowledge expert, or trainer, it’s my belief that you should hire a salesperson first.

We’ll call them closers for the rest of the newsletter.

So why should you hire a closer first?

I recorded a quick podcast episode for you, where I explain this in its entirety.

Click here to find out why and how a closer will help you generate more revenue and get your time back >>

So you know why you should hire a closer as your first employee, your next challenge is to find the RIGHT person.

The Difference Between a Closer and a Salesperson

Before we go further, you may wonder why I call them closers, not salespeople.

Quick question…

What words come to mind when you hear the word salesperson?

Slimy, sleazy, snake oil, pushy, manipulative?

It’s likely you’re thinking of these words or others similar.

A salesperson is a good talker who pushes you into the sale and knows little about you.

A closer is a good listener who guides you to the sale and knows your pains, struggles, goals, aspirations, and motivations for wanting to solve your problem.

The ONLY Type Of Employee You Want In Your Business

Now, before I share with you how to find great closers, click here to watch this quick video about the 3 kinds of employees >>

This video will teach you the exact type of employee you want in your business and the ones you should avoid like the plague.

Now you know which employees you should avoid, here’s how to find the best closers >>

I’m willing to bet when you get to finding and hiring your closer, you may be tempted to hire someone who can “sell anything to anyone”.

In reality, you shouldn’t hire that kind of salesperson.

It sounds counterintuitive, but it’s true.

What you want is a “true believer” in your product or service.

Does that sound much more advantageous?

Click here for a deeper dive into why a “true believer” is a huge asset to your business >> 

How To Cut Your Losses When Your Closer Doesn’t Perform

You want to set your closer up for success, by giving them every opportunity to improve.

You must also give them a clear path to close more sales for you, thereby increasing their income in the shortest time possible.

You’ll want to give them achievable targets but you’ll also want to keep them challenged every month.

You want to know in advance if things won’t work out with your closer BEFORE they reach the end of their trial period, and here’s how you do it >>  

The #1 Mistake Entrepreneurs Make When Hiring

Profit is the ONLY reason you hire employees.

Even in an admin role, that employee takes over tasks you do that keep you away from making money.

You’re always hiring to make more money in your business.

 So, if your closer doesn’t perform, you’ve got to replace them, but if you make THIS common mistake when hiring, it makes replacing them near impossible >>

How To Screen Potential Closers

Some people are great at interviews but when it comes to performing in their job, they fall flat.

That’s why they’re so good at interviews after all… because they attend so many.

Here’s a secret strategy for screening and testing your candidates without them knowing >> 

Your interview process is very important, so you’ll want to arm yourself with a great set of interview questions specifically for hiring closers.

You can get those here >> 

The Psychology Behind Hiring Staff

Finally, I wanted to give you something to think about.

Would you rather have a company of giants or dwarfs?

Smart CEOs know if they hire people less capable than themselves, they’ll end up with a company of dwarfs.

If you want a deeper dive into why I adopt the “Russian Doll” principle when it comes to hiring, which allows me to create a company of giants, click here >>

After consuming all this content, you should be in a great position to hire your first closer, and set both of you up for success.

To your success,

Dan Lok

P.S. – If you’ve been able to grow your business well but you’re wondering how to get to the next level…

Click here to watch my Advanced Expert Masterclass, where you’ll discover the strategies and secrets I and my clients use to have consistent six-figure months >>

How To Hire Your Next Superstar

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This is something every expert, coach, consultant, or business owner should do, as the more value you give the more comes back to you in time.

So, today you’ll discover how to hire the right people for your team and how to build a powerful team of A players.

How To Build A Powerful Team

Business is a team sport, and as you know, you can only do so much as the CEO of your company.

I truly believe in hiring people who have greater skills than you in their area of expertise.

Because if you’re the most productive, smartest, and best-skilled person on your team, you’ll ALWAYS be the bottleneck.

Before you even think about hiring anyone, you must get CRYSTAL CLEAR on these 3 things >> 

One of the best ways I’ve found to build a powerful team is by finding out what your team members’ goals are.

What are they motivated by?

Figure this out and you’ll get the best out of your team.

How To Hire The Right People 

Once you’re clear on your vision, mission, and culture, you’re ready to find the people who’ll fit that culture and help you achieve your vision and mission.

After all, your business will never reach its full potential if your team doesn’t believe in what you do or fit the business culture.

I adopt a very unorthodox way of hiring talent.

In fact, I NEVER look at resumes.

I don’t care about their past, I care about their future.

I also care about attitude and culture fit.

I don’t even hire for skills necessarily…

In fact, a lot of my team members didn’t start out in their current roles.

I like to promote from within, so a few years after someone joins my team, they could be working in a completely different role.

If you want to know exactly how to build a high-performance team then click here to check out this in-depth video >> 

 

Why You Always Want To Hire People More Capable Than You

One thing I’ve noticed a lot is CEOs hire based on their insecurities.

Here’s what I mean.

If you’re always hiring people who aren’t as skilled as you because you think they’ll be easy to control, your company will find it hard to grow.

I mentioned earlier that you’d always be the bottleneck, but it’s far deeper than that.

Your job as the CEO isn’t to do each task better than your employees.

Your job is to be the captain of the ship…

The visionary…

The person who puts everything together and directs your employees to help you build the company’s vision.

That’s why you hire people who are experts in their field because it’s unlikely you have all the skills needed to build your vision.

Click here for a counter-intuitive insight into why you DON’T want to motivate your team, and what to do instead >>

 

How To Differentiate Between a Superstar and a Super-talker

When you’re looking for A players, here’s one thing I’ve learned.

There are people who talk a big game, and there are those who can deliver a big game.

Let’s pretend you’ve hired someone you believe will be a huge asset to your team.

Here’s how you find out which category they’re in.

You give them what I call a lame horse.

If they produce great results with the lame horse, only then do you upgrade their horse and watch them soar.

Click here to discover how to give your next team member a lame horse so you can monitor their progress and upgrade the horse when the time is right >>

 

How CEOs Communicate Effectively To Their Team

Here’s something that trips up a lot of CEOs, including me, [Name].

You see, it doesn’t matter how clear you are on your vision and mission and how high-performance your team members are…

If you can’t communicate with them effectively, the tasks you give them won’t be executed with precision.

I’ve had moments in my business where I was absolutely crystal clear on what I wanted the project to look like…

But when I received the first version, it was nothing like I thought I’d explained it.

I realized that I was the issue.

I needed to get better at explaining how I wanted the project to look.

Communication is the message sent, message received, and message acted upon.

If you’d like to see a roleplay of how to communicate effectively with your team members, then watch this video here >>

 

How to Get Crystal Clear On Where Your Business Is Headed, So You Can Lead Your Team To Victory

Before we wrap this up, I wanted to share with you a powerful way to gain clarity on your vision, mission, and business so you and your team can operate at the highest levels possible.

I know it’s not related to hiring a team member, but as we’ve moved on to getting the best out of your team members, I think it’s relevant.

The secret lies in what I call “think time”.

Every day I set aside a certain amount of time to think about where my business is at.

I ask myself 3 simple yet powerful questions >>


These questions allow me to figure out the best next steps forward and much much more.

Every successful person I know allocates time to think time.

Because you’re busy every day, you don’t have time to sit down and think about things.

That’s why think time is so important.

In closing, the word “clarity” has come up a lot in this newsletter.

Getting crystal clear as often as possible will help you in every aspect of your business from making key decisions to hiring the right people and more.

Until next time, go high ticket,

Dan Lok

P.S. – If you want to hit 6 figure months you’re going to need complete clarity on your high ticket offer.

So, if you’d like an insight into how I create irresistible high ticket offers that allow me to have consistent 6 figure months, then click here to watch the Advanced Expert Masterclass >> 

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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