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Marketing

Kajabi Pricing Demystified: Choosing the Right Plan for You

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Today, we’re going to dive deep into the world of Kajabi pricing. I know, pricing decisions can be tough, but fear not – I’ve got your back! I’ll demystify the different Kajabi plans and help you choose the perfect one for your unique course business.

So, let’s get started!

Breaking Down the Kajabi Pricing Plans:

  • Basic Plan: Kajabi’s Basic plan is the starting point for new course creators. It comes with essential features to get your course up and running. With the Basic plan, you’ll have the power to create and sell your online courses, access Kajabi’s beautifully designed templates, and utilize email marketing tools to connect with your audience. It’s a fantastic option if you’re just beginning your course creation journey and want a solid foundation to grow from.
  • Growth Plan: The Growth plan takes things up a notch. It includes all the features of the Basic plan and adds some incredible enhancements. With the Growth plan, you’ll have access to advanced automation tools, affiliate marketing capabilities, and the ability to create private and public communities. This plan is ideal for course creators who are ready to scale their business and need more powerful tools to support their growth.
  • Pro Plan: If you’re serious about taking your course business to the next level, the Pro plan is for you. It offers all the features of the Growth plan, plus additional perks. You’ll get access to Kajabi’s powerful pipeline feature, the option to remove Kajabi branding, and the ability to host live events. The Pro plan is perfect for established course creators who want to provide an unmatched learning experience and maximize their revenue potential.

Selecting the Right Plan for You:

Now that we’ve covered the three pricing plans, it’s time to choose the one that aligns with your course’s needs and budget. Here are some tips to help you make the best decision:

  • Assess Your Course Requirements: Take a moment to evaluate your course creation goals and requirements. Consider the number of courses you plan to offer, the size of your audience, and the level of automation you desire. This assessment will give you a clear picture of the features you need the most.
  • Budget Wisely: While the Pro plan offers the most extensive features, it comes with a higher price tag. Don’t worry – you can still achieve tremendous success with the Basic or Growth plan, especially if you’re just starting. Pricing should align with your business’s revenue and growth projections, so choose a plan that fits comfortably within your budget.
  • Think Long-Term: As your course business grows, your needs may change. While the Basic plan may be a perfect starting point, consider the potential for growth in the future. If you envision expanding your offerings and scaling your business, the Growth or Pro plan could be a more future-proof choice.

Final Thoughts:

When it comes to Kajabi pricing, remember that you have the flexibility to choose the plan that suits you best. Each plan offers a unique set of features to empower your course business, so don’t rush the decision. 

kajabi testimonial 3

Take your time, assess your needs, and select the plan that aligns perfectly with your goals.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄ 

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com ◄◄

Tomorrow, on Day 5, I’ll be sharing some valuable insights on how to market your Kajabi course like a pro. Stay tuned and get ready to take your course business to new heights!

To your unstoppable success,

Dan Lok

The Importance of Having a Solid Business Plan: A Guide to Organizing Your Business for Success

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Being organized in your business is one of the most important things you can do…

Now, I know this may seem obvious, but I’m not talking about the day to day here.

I’m talking about having a solid business plan.

One that includes a marketing strategy and financial projections so you can ensure you hit your business goals year after year.

By the time you finish this newsletter, you’ll have everything you need to create a business plan you can be proud of.

So, whether it’s a business plan you lack, or you’d just like a little more clarity in your business, this newsletter is for you.

What Is A Business Plan And Why It’s Important

Essentially, your business plan provides a blueprint for your company’s success, and helps you stay focused to achieve your goals, measure your progress, and make informed decisions.  

Your business should include information about your products and services, your target market, your biggest competitors, detailed marketing and sales plans, financial projections, and your management team (optional if your business is in its early stages).

How To Write an Executive Summary

Although this is the first section of your business plan, it will be easier if you write it once your business plan is complete.

It’s a summary after all, and although the word “executive” may make it sound big, it only needs to be 1-2 pages long.

If your business plan is for internal use only, you may not need an Executive Summary, but it could be useful to hone your elevator pitch and mission statement.

If you’d like to know exactly how to write an Executive Summary, then click here for a quick 2 minute breakdown >>

Outline Your Products and Services

In this section you’ll outline the products and services you offer.

What does your offer look like, and what’s the price point?

This section only needs to be as long as the number of products and services you have.

If you happen to have many products like I do, I would only include your core offer, and make this simpler rather than more complex.

How To Create A Marketing Plan

This is one of the most important sections of your business plan.

It should help you set specific goals, understand your target audience, and optimize your marketing campaigns.

It should help you communicate your big plan or idea to your marketplace.

Your marketing plan should include 3 main areas:

  1. Your short and long term marketing goals
  2. Your target audience demographics and psychographic
  3. The marketing strategies you intend to use to achieve your goals.

There is a lot more that goes into a marketing plan, so I’ve linked you a concise and in depth video here to help with this process >>

Your marketing plan is closely related to your financial projections, and you’ll soon see why.

How To Create A Simple Set of Financial Projections

Financial projections can often seem like a daunting task, and in some cases it is.

But the smaller your business the easier this task will be.

Your goal here is to provide an overview of your projected financial performance.

This will include revenue, expenses, and profit.

A simple spreadsheet will be enough to record this.

You will already have a good idea of your current revenue and expenses and profit margins, and how much your expenses may grow as your revenue grows.

When your marketing is dialed in, you’ll know that each dollar of marketing spend brings you a certain return.

This makes it easier to project your revenue each month.

If you’d like to know how to do a simple forecast for future years based on your previous years revenue, then this 5 minute video will help >>

Why Identifying Challenges and Risk Is Important

Challenges your business faces could be internal or external.

Internal challenges could be employee or systems related or even mindset challenges you or your team may face that must be overcome.

I could write a laundry list of external challenges and there’s no doubt in my mind you face these every day.

Challenges will also include your competitors, which is why it’s important to identify them early on.

This way you can study them inside and out so you can overcome competitor challenges more easily.

I’ve already discussed how to study your competition in a previous newsletter where I spoke on ways to stay innovative in marketing and relevant in business, so please refer to that newsletter if you need a recap.

Risks are anything that could happen after a business decision is made…

And you’ll know risks and business go together like peanut butter and jelly.

This is why it always pays to do your research and take calculated risks that take you closer to your clearly defined goals of your marketing plan.

You may also like to conduct a SWOT analysis.

Here you’ll analyze your company’s strengths, weaknesses, opportunities, and threats.

If you’d like to know how to conduct a SWOT analysis, click here for a detailed explanation with free templates >>

So there you have it.

Once you’ve completed this process, you’ll have a much clearer picture of where your business is now, where you’re headed, and how to get there.

It’s important to know that as you write your business plan, there may be things you don’t know all the answers to.

This is normal, and it will highlight any areas you need to gain more clarity on.

I hope this newsletter has helped you in some way, and as always…

Go high ticket,

Dan Lok

P.S. – If you’d like my help creating systems in your business to help you scale and sustain your growth for years to come…

Click here for the full scoop on the next S.M.A.R.T. Challenge™ >>

Over 3 days I’ll personally work with you to create an unbreakable business capable of withstanding even the toughest economic conditions.

Why Use Kajabi? Leveraging Kajabi for Course Creation

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Welcome back to our Kajabi adventure… 

Today, we’re going to uncover the magic behind why Kajabi is a game-changer for course creation. Whether you’re just starting or looking to level up your course business, Kajabi has some incredible features that will make your jaw drop.

So, let’s dive right in!

Enhanced Course Creation Experience:

  • Streamlined Content Organization: As course creators, organizing our content is crucial to providing a seamless learning experience for our students. Kajabi’s platform empowers us to structure our courses in a logical manner, making it easy for students to navigate and access their lessons effortlessly. The ability to create categories, sections, and lessons with just a few clicks saves us time and ensures our courses look polished and professional.
  • Drip Content Functionality: Ever wondered how to create a sense of anticipation and keep your students engaged throughout the course? Kajabi’s drip content feature is the answer. With this powerful tool, you can release your course content gradually over time, allowing your students to digest the material at a pace that suits them. Drip feeding content not only keeps your students excited, but it also reduces overwhelm and enhances the overall learning experience.

Benefits of Kajabi’s Built-in Email Marketing and Sales Funnel Features:

  • Seamless Email Marketing: Building a strong relationship with your audience is the foundation of a successful course business. Kajabi’s integrated email marketing tool makes nurturing your email list a breeze. You can create personalized email campaigns, automate follow-ups, and even segment your audience based on their behavior. This level of customization and automation ensures that your students receive targeted and relevant content, fostering a deeper connection with your brand.
  • Powerful Sales Funnels: Creating a captivating sales funnel is essential to turning leads into loyal customers. Kajabi’s sales funnel feature enables you to design high-converting funnels without the need for external software. From lead capture pages to upsells and downsells, you can guide your potential students through a seamless journey that encourages them to take action. With detailed analytics, you can track your funnel’s performance and make data-driven improvements to optimize your sales process.

Why Choose Kajabi for Your Course Creation:

The answer is simple – Kajabi is a comprehensive platform designed to take your course creation journey to the next level. Its user-friendly interface and versatile features streamline the entire process, allowing you to focus on what matters most – creating exceptional content and growing your business.

With Kajabi’s content organization and drip content functionality, you can deliver a structured and engaging learning experience that keeps your students coming back for more. The platform’s built-in email marketing and sales funnel features provide a holistic approach to marketing and selling your courses, empowering you to build strong relationships with your audience and boost your revenue.

By leveraging Kajabi’s powerful tools, you can free up your time and energy to focus on your passion – sharing your knowledge and making a positive impact on your students’ lives.

Kajabi testimonial

Unlock your course creation superpowers with Kajabi!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄

 ►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com ◄◄

Remember, your course business is a reflection of your expertise and dedication. Choosing the right platform is key to unleashing its full potential. So, if you’re ready to create, market, and sell your courses with ease, Kajabi is the ultimate partner to help you reach new heights.

Join me tomorrow for Day 4, where we’ll explore the art of crafting compelling course content that captivates your audience and sets you apart as an authority in your niche.

To your unstoppable success,

Dan Lok

Is Kajabi Worth It? Pros and Cons for Your Course Business

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Welcome back to our exciting journey through the world of Kajabi. 

Today, we’re going to dive deeper into the question that’s on everyone’s mind: Is Kajabi worth it for your course business? 

As always, I’m here to give you the real talk and provide you with all the information you need to make an informed decision. 

So, let’s get started!

Pros of Using Kajabi:

  • All-in-One Platform: Kajabi is like the Swiss Army knife of course creation platforms. It offers an impressive array of tools and features, all integrated into one cohesive platform. From website hosting to content creation, marketing automation, and payment processing – Kajabi has it all. Having everything centralized saves you time and energy, allowing you to focus on what truly matters – creating exceptional content and growing your business.
  • User-Friendly Interface: As entrepreneurs, time is our most precious resource. Kajabi understands this and has designed its platform with a user-friendly interface. You don’t need to be a tech whiz or a design guru to use Kajabi effectively. With its intuitive drag-and-drop editor and straightforward navigation, building stunning websites and crafting engaging course content becomes an enjoyable experience.
  • Professional Templates: We all know that first impressions are crucial. Kajabi comes to the rescue with its collection of professionally designed templates. These templates are not just aesthetically pleasing; they are also optimized for conversions. You can customize them to match your brand’s look and feel, leaving a lasting impression on your audience.

kajabi testimonial 3

Cons to Consider:

  • Pricing: Let’s face it – quality often comes with a price tag. While Kajabi’s features are undoubtedly valuable, some might find the pricing a bit on the higher side, especially for those just starting their course business. However, it’s crucial to remember that investing in the right tools can lead to higher revenue and a more seamless operation in the long run. 
  • Plus, don’t forget that we have partnered with Kajabi to offer you a generous FREE trial, giving you the opportunity to explore its features and see how it can transform your course business without any upfront commitment.
  • Limited Customization: While Kajabi’s templates are fantastic, some course creators might feel limited in their ability to fully customize their websites. If you have a specific vision in mind that requires extensive customization, it’s worth considering whether Kajabi can fulfill those needs.
  • Exploring Alternatives: In the vast ocean of course creation platforms, Kajabi is just one of the fish. Don’t hesitate to explore other platforms to see if they offer unique features that align better with your specific business goals and budget. Comparing options will help you make an informed decision.

Is Kajabi Right for Your Course Business?

The answer to this question is not one-size-fits-all. The suitability of Kajabi for your course business depends on your individual needs and goals. 

If you value convenience, professionalism, and ease of use, Kajabi could be an excellent match for you. Its user-friendly interface and professional templates can save you time and elevate your online presence.

On the other hand, if budget is a significant concern or if you require extensive customization options, it’s essential to evaluate other alternatives before making a final decision.

Kajabi testimonial

Remember, the right platform will empower you to share your knowledge with the world and build a thriving course business. Take your time to consider what aligns best with your vision, and you’ll be well on your way to making the right choice.

I hope this expanded breakdown helps you in your decision-making process. Join me tomorrow for Day 3, where we’ll explore the secrets of crafting compelling course content that keeps your students coming back for more!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: https://www.getpaidmasterclass.com ◄◄

To your unstoppable success,

Dan Lok

What is Kajabi? Platform Overview and Features

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Today, I want to share with you a game-changing platform that has revolutionized the way I deliver my online courses and skyrocketed my business success. If you’re an expert, coach, or business owner looking to make a massive impact with your knowledge, then get ready to explore the incredible world of Kajabi!

Over the years, I’ve come across countless platforms claiming to be the ultimate solution for course creators, but nothing compares to the seamless experience and exceptional features that Kajabi offers. From course creation to marketing, this all-in-one platform has truly transformed the way I do business.

Why Kajabi, you ask?

Let me tell you, when I first stumbled upon Kajabi, I was blown away by its capabilities. Not only does it provide a user-friendly interface for creating and delivering content, but it also empowers me to connect deeply with my audience. Here are just a few reasons why Kajabi has become my go-to platform:

  • All-in-One Powerhouse: Kajabi brings together everything you need to create, market, and sell your online courses in one place. No more juggling between different tools or struggling with complicated integrations. With Kajabi, I effortlessly manage everything from course hosting to email marketing campaigns, saving precious time and effort.
  • Course Creation Made Easy: As a content creator, my focus is on delivering high-quality material to my students. Kajabi’s intuitive course creation tools allow me to upload videos, audios, PDFs, and other content with ease. Plus, I can structure the courses just the way I envision, ensuring a seamless learning experience for my students.
  • Customizable Website Templates: Your brand matters, and Kajabi understands that. With a range of stunning website templates, I was able to create a professional and branded course site that resonates with my audience. It’s not just about content; it’s about creating a memorable online presence.
  • Unparalleled Marketing Arsenal: Kajabi equips me with powerful marketing features that have transformed my business. From email campaigns to sales funnels, I can effortlessly nurture leads and convert them into loyal students. It’s like having a team of marketers working behind the scenes!

Kajabi testimonial

Now, you might be wondering, “Is Kajabi really worth the investment?”

I get it; choosing the right platform is crucial for your business. But let me assure you, the value Kajabi brings to the table far outweighs the investment. Think about it; with Kajabi by your side, you’ll be able to focus on what truly matters – creating amazing content and impacting lives – while leaving the technical hassles to the platform.

Action time!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: https://www.getpaidmasterclass.com ◄◄

In conclusion, Kajabi has been a game-changer for my online course business. Its user-friendly interface, powerful features, and ability to handle everything in one place have allowed me to scale my impact and income beyond my wildest dreams. So, if you’re serious about unleashing your full potential and creating a thriving online course business, Kajabi is your secret weapon.

Let’s take the leap together and unlock a world of possibilities with Kajabi!

To your unstoppable success,

Dan Lok 

Want To Become A Copywriter? (Read This)

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Recently I asked for your input about different topics to write about for future weekly newsletters.

And one of the most popular things people wanted to know was how to get started as a copywriter and find your first client.

So, in this week’s newsletter we’ll cover just that.

Ready?

What Does a Copywriter Do?

Before I learned copywriting from my mentor Alan, he explained to me what it was.

Like most people, I mistook it for Copyright.

I thought it had something to do with patents, but I was wrong.

So, if copywriting is new to you, in simple terms it’s what I like to call “closing in print”.

A copywriter’s goal is to get the reader to take a specific action.

That action could be anything such as clicking a link or signing up to a masterclass, or buying a product or service.

Why Copywriting Is So Powerful

When you can read your prospect’s mind you can write to them about their problems and position your solution in such a way that they absolutely must have it… you’ve got a very unique skill indeed.

If you look around online, everything that’s not a picture or a video is copy.

It’s everywhere in the online and offline world, and yet no one seems to realize.

They don’t realize they’re being sold everywhere they look.

From signs and billboards, to emails, to ads, to books, to movie scripts. 

Everything is selling an idea.

Some of the highest paid people in the world are professional copywriters, so not only is copy creative and fun, you can also make great money doing it.

How To Find Good Copy To Study

If you’re signed up to different newsletters or email lists like mine, you’ll get marketing emails a few times per week, sometimes even daily.

Now of course, not all emails are good to study, but if you’ve been on my email list for a few years, you can study my old emails.

Make a list of the niches you’d like to write for and find email lists to join and begin studying the emails you receive.

You’ll start to notice patterns, and you’ll pick out things that make a good sales email.

Another site I highly recommend is swiped.co which is a database of all different types of high converting sales copy.

PRO TIP: When I started out, Alan told me to hand copy winning promotions.

It’s up to you if you do it, but I’d strongly suggest it if you want to get good fast.

Why Email Is A Great Place To Start

In my first year as a copywriter I wrote sales pages for my clients.

But to be frank, sales pages are difficult to learn straight out the gate.

They require a huge amount of research and time and are often 40 or more pages long.

Most beginners would feel overwhelmed, this is why I suggest you start with email.

As you know, emails are far shorter, this means there is less chance of error and the learning curve is not as steep.

Your goal with the email is to get them to click the link, and if you’d like 5 Copywriting tips for beginners, I shot you a short video here >> 

How To Write Your First Email

As I mentioned, copywriting is everywhere online, which means you can find a product to write for very easily.

So once you’ve found a product to sell, craft an email that prompts the reader to click the link and takes them to the blog, store, or the sales page.

You’ll need to find a unique angle for your email that makes the email interesting to read.

I’ve got a great video to help you do this, you can watch here >>

Because when you’re selling, it’s important you offer value and don’t appear sleazy.

There’s a fine line between pitching your product and selling too hard or being too salesy. 

Now although emails are more simple and easier to write than sales pages, email can become a very deep topic which is why you’ll want to study on your own.

How To Charge For Your Services

Once you’re ready to write for clients, there are many ways to price and charge for your copy services.

When I first got started, I remember Alan asked me to raise my prices often.

Every few months I’d go to him and he’d ask me to double my price.

I was so nervous I had to practice saying my new price in front of the mirror until I could say it comfortably.

There are specific ways to price your services if you want the power to increase your income.

And I speak about the right and wrong ways to charge here >>

How To Find Your First Client

I think in the early stages you just want to get some paid work so anything is good for your first gig.

I recommend my students to even start out on sites like Fiverr or Upwork.

But eventually you’ll want something more stable and reliable.

The clients you work with are crucial to your income stability and avoiding what I call the “income rollercoaster”.

I teach my students to go to clients with high ticket products or services who need regular copy each month.

One way of finding clients like these is on ‘Facebook Ad Library’ or ‘YouTube’.

When you see an ad for a niche you like, you’ll need to do some detective work and enter their funnel to check out their offer.

There are many ways of closing clients but one effective way is by writing them a sample email they can run to their list.

If they use it and it performs well they may want to do more work with you.

How To Cold Email Your Prospects

Cold emails should be short and to the point.

Business owners are busy and no one wants to read an essay.

Rather than me explain how to write a good cold email, which would take a long time, I found this great video for you to watch >>

I hope you’ve found this newsletter useful.

Copywriting is a learned skill that takes time but if you stick with it you could get good faster than you think.

If want my help to develop your copywriting skill, I recommend signing up for my High Income Copywriter Certification Program >>

The program is 7 weeks long and teaches you what I believe are the best areas of copywriting to focus on if you want to make a good living as a copywriter online.

To your copy success,

Dan Lok

P.S. – If you’re looking for something with a smaller investment, then click here to check out some of my other copywriting trainings >>

P.P.S. – If you want to know what books to read, here is a great list to get you started >>

I hope you enjoy reading this blog post.

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