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The Ultimate Marketing Playbook…

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As you may know attention is the new currency…

And as attention spans get shorter and shorter, this means is much harder to grab someone’s attention long enough to move them up your value ladder.

So, in this week’s newsletter, I’m going to give you 3 marketing tips across multiple marketing platforms to help you grab and hold attention so you can make more sales.

Let’s start with social media.

How Engage Your Audience With Social Media

While organic reach may not be what it was when these platforms started…

It’s still one of the best ways to get your message out there for free.

But just because social media is free, it doesn’t mean you should neglect it, or put in less effort.

Treat all your content as if you were paying for it.

Before posting, ask yourself, “Would I post this, if it cost me money to post?”

You’re building your reputation and giving your marketplace value, so put in the effort and make it as professional as possible.

There’s always room for growth if your content isn’t exactly where you want to be just yet. 

As I mentioned, your goal is to capture attention, so here is a video on how to write engaging captions >>

How To Capture Attention FAST With YouTube Ads

Have you ever wondered what makes a good YouTube ad?

Why do some ads make you want to stay until the end, while others prompt you to hit the skip button?

It’s all about the first 5 seconds.

If you don’t grab their attention before the ‘skip button’ becomes clickable, you’re done.

Here’s how you do it.

You must mention their potential to improve their life, using a certain secret, and hint at them doing it in a new way they’ve never heard of.

Here’s an example:

“WHAT?! There’s a way to date the woman of your dreams using the secret hallogen trick without using boring online dating apps or hitting the bars every weekend?”

Your aim is to say the hook in 5 seconds.

Now, there are many different types of hooks you could use, and this video does a great job of breaking down 3 of them >>

It’s part 1 of a 3 part Youtube ad hook video series, and I recommend you watch them all to get as many ideas as possible.

Facebook Ads 

Just like Youtube ads or any ad for that matter, your Facebook ad MUST grab the attention or the user will continue scrolling.

You do this by having an image that stands out, a solid headline, and great body copy.

We once used an upside down image in one of our Facebook ads that performed very well.

Ordinarily this would be easier said than done, unless you had this video as a guide >>

So, if you want to know how to write killer Facebook ads that convert like crazy, then watch the video above.

The best part?

You don’t need to be creative or have any copywriting experience.

All you have to do is follow the proven system in the video.

One Powerful Way Of Keeping Your Audience Engaged With Email

We used to send out a lot of emails, but over the years we’ve scaled our email marketing back to just one per week, as you may know.

Why did we do this?

Because we didn’t want to send you all pitch emails, which we did for a long time.

We wanted to give you more value and that’s why we send out one weekly newsletter with info, strategies, and tips to take you closer to your business goals.

But, if you have the scope to send emails more frequently, writing quick story emails about your business and life is one of the best ways to keep your audience engaged.

Why does this work so well?

Because, people value a good relationship and want to relate to others.

If your audience can see you’re just like them and experience similar challenges, even though you’re helping them with a specific area of their life, this humanizes you, and builds trust.

If you want to know the 3 elements to brilliant storytelling, then click here for a 5 minute video >>


FAIR WARNING: Be sure to tie the story into why you’re asking them to click on the call to action at the end of the email.

The story should give them a reason to click the link, so it could be a personal story about how you changed your life, or perhaps it’s a story about a client of yours who achieved amazing results with your program.

In conclusion, there are many ways to grab one’s attention and engage them in your content.

Don’t rely on any one way, but have a few irons in the fire so you can capture as much of your market as possible.

Until next time,

Go high ticket,

Dan Lok

P.S. – If you want everything to work cohesively in your business, I’m running a 3-day business immersive called the SM.A.R.T. Challenge™. 

The goal of the challenge is to help you scale, systemize, and sustain your business so it becomes both robust and unbreakable.

The strategies you’ll discover are paramount to your success in the new era of business, which I think you’ll agree is rapidly changing.

Click here for the full scoop on what could be the most intelligent business decision you make this year >>

Effective Marketing Strategies for Your Kajabi Course

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In this article, we’ll discover some powerful marketing strategies to help you promote your Kajabi course and attract more students. 

As an entrepreneur, I understand the importance of effective marketing, and I’m excited to share my insights with you.

Harnessing the Power of Social Media:

Social media is a goldmine for marketing your Kajabi course. With billions of active users, platforms like Facebook, Instagram, and LinkedIn offer excellent opportunities to connect with your target audience. 

Engage with your followers by sharing valuable content, conducting live sessions, and running targeted ad campaigns to attract potential students.

Mastering Content Marketing:

Content is king, and a well-crafted content marketing strategy can work wonders for your Kajabi course. 

Create informative blog posts, videos, and podcasts related to your course’s topic to position yourself as an authority in your niche. 

The Secret is to share your content across various platforms and encourage your audience to sign up for your course.

Building Strategic Partnerships:

Collaboration is a powerful tool in the world of marketing. Look for strategic partnerships with influencers, other course creators, or relevant brands in your industry. By cross-promoting each other’s offerings, you can tap into each other’s audiences and expand your reach.

Optimizing SEO for Course Visibility:

To boost your course’s visibility in search engines, you need to optimize your website and course content for SEO. Identify relevant keywords and incorporate them into your website’s meta tags, headings, and content. 

Additionally, create a blog section on your Kajabi website and publish SEO-friendly articles regularly to attract organic traffic.

Hosting Engaging Webinars and Live Events:

Webinars and live events are excellent opportunities to showcase the value of your Kajabi course and connect with your audience in real-time. Deliver valuable insights and actionable tips during these events, and offer exclusive discounts or bonuses for attendees who enroll in your course.

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Leveraging Collaborative Efforts:

Joining forces with other entrepreneurs or influencers in your industry can be a game-changer. Consider hosting joint webinars, guest posting on each other’s blogs, or co-creating content. This collaborative approach can significantly expand your course’s reach and credibility.

Implementing the “Best Strategy to Get Clients Fast”:

You can also apply my “Best Strategy to Get Clients Fast” to market your Kajabi course. In my article on this topic, I discuss the importance of focusing on your ideal clients and delivering a high-value offer that addresses their specific pain points. By adopting this approach, you can attract more students to your course who genuinely resonate with your content and offerings.

Conclusion:

As you embark on marketing your Kajabi course, remember that a combination of strategies works best. Embrace the power of social media, content marketing, SEO, and collaborations to build a strong presence in your industry. 

By following these effective marketing tactics and leveraging you’ll position yourself for success and attract a steady stream of eager students to your Kajabi course.

Now, it’s time to take action and implement these marketing strategies. Your success awaits!

>> If you haven’t already.. Grab your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

Tomorrow, we’ll uncover the potential benefits of the Kajabi affiliate program for course creators, guiding you on how to set up, manage, and incentivize affiliates to boost your course sales.

To your unstoppable success,

Dan Lok

Want To Become A Copywriter? (Read This)

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Recently I asked for your input about different topics to write about for future weekly newsletters.

And one of the most popular things people wanted to know was how to get started as a copywriter and find your first client.

So, in this week’s newsletter we’ll cover just that.

Ready?

What Does a Copywriter Do?

Before I learned copywriting from my mentor Alan, he explained to me what it was.

Like most people, I mistook it for Copyright.

I thought it had something to do with patents, but I was wrong.

So, if copywriting is new to you, in simple terms it’s what I like to call “closing in print”.

A copywriter’s goal is to get the reader to take a specific action.

That action could be anything such as clicking a link or signing up to a masterclass, or buying a product or service.

Why Copywriting Is So Powerful

When you can read your prospect’s mind you can write to them about their problems and position your solution in such a way that they absolutely must have it… you’ve got a very unique skill indeed.

If you look around online, everything that’s not a picture or a video is copy.

It’s everywhere in the online and offline world, and yet no one seems to realize.

They don’t realize they’re being sold everywhere they look.

From signs and billboards, to emails, to ads, to books, to movie scripts. 

Everything is selling an idea.

Some of the highest paid people in the world are professional copywriters, so not only is copy creative and fun, you can also make great money doing it.

How To Find Good Copy To Study

If you’re signed up to different newsletters or email lists like mine, you’ll get marketing emails a few times per week, sometimes even daily.

Now of course, not all emails are good to study, but if you’ve been on my email list for a few years, you can study my old emails.

Make a list of the niches you’d like to write for and find email lists to join and begin studying the emails you receive.

You’ll start to notice patterns, and you’ll pick out things that make a good sales email.

Another site I highly recommend is swiped.co which is a database of all different types of high converting sales copy.

PRO TIP: When I started out, Alan told me to hand copy winning promotions.

It’s up to you if you do it, but I’d strongly suggest it if you want to get good fast.

Why Email Is A Great Place To Start

In my first year as a copywriter I wrote sales pages for my clients.

But to be frank, sales pages are difficult to learn straight out the gate.

They require a huge amount of research and time and are often 40 or more pages long.

Most beginners would feel overwhelmed, this is why I suggest you start with email.

As you know, emails are far shorter, this means there is less chance of error and the learning curve is not as steep.

Your goal with the email is to get them to click the link, and if you’d like 5 Copywriting tips for beginners, I shot you a short video here >> 

How To Write Your First Email

As I mentioned, copywriting is everywhere online, which means you can find a product to write for very easily.

So once you’ve found a product to sell, craft an email that prompts the reader to click the link and takes them to the blog, store, or the sales page.

You’ll need to find a unique angle for your email that makes the email interesting to read.

I’ve got a great video to help you do this, you can watch here >>

Because when you’re selling, it’s important you offer value and don’t appear sleazy.

There’s a fine line between pitching your product and selling too hard or being too salesy. 

Now although emails are more simple and easier to write than sales pages, email can become a very deep topic which is why you’ll want to study on your own.

How To Charge For Your Services

Once you’re ready to write for clients, there are many ways to price and charge for your copy services.

When I first got started, I remember Alan asked me to raise my prices often.

Every few months I’d go to him and he’d ask me to double my price.

I was so nervous I had to practice saying my new price in front of the mirror until I could say it comfortably.

There are specific ways to price your services if you want the power to increase your income.

And I speak about the right and wrong ways to charge here >>

How To Find Your First Client

I think in the early stages you just want to get some paid work so anything is good for your first gig.

I recommend my students to even start out on sites like Fiverr or Upwork.

But eventually you’ll want something more stable and reliable.

The clients you work with are crucial to your income stability and avoiding what I call the “income rollercoaster”.

I teach my students to go to clients with high ticket products or services who need regular copy each month.

One way of finding clients like these is on ‘Facebook Ad Library’ or ‘YouTube’.

When you see an ad for a niche you like, you’ll need to do some detective work and enter their funnel to check out their offer.

There are many ways of closing clients but one effective way is by writing them a sample email they can run to their list.

If they use it and it performs well they may want to do more work with you.

How To Cold Email Your Prospects

Cold emails should be short and to the point.

Business owners are busy and no one wants to read an essay.

Rather than me explain how to write a good cold email, which would take a long time, I found this great video for you to watch >>

I hope you’ve found this newsletter useful.

Copywriting is a learned skill that takes time but if you stick with it you could get good faster than you think.

If want my help to develop your copywriting skill, I recommend signing up for my High Income Copywriter Certification Program >>

The program is 7 weeks long and teaches you what I believe are the best areas of copywriting to focus on if you want to make a good living as a copywriter online.

To your copy success,

Dan Lok

P.S. – If you’re looking for something with a smaller investment, then click here to check out some of my other copywriting trainings >>

P.P.S. – If you want to know what books to read, here is a great list to get you started >>

5 Ways To Stay Innovative In Marketing

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We live in a fast-paced world…

And in the world of business, one of your key goals is to stay relevant.

Now, you can do this with your product or service, but your marketing is another powerful way to do this.

So, in this week’s newsletter, you’re going to discover what I believe are some of the best ways to stay innovative with your marketing.

The BIGGEST sin in marketing is being boring.

If your marketing is boring, no one will pay attention long enough for you to win them over.

And if you don’t win anyone over, your business won’t last long.

So let’s get started.

Why You Must Study Your Competition

One of my favorite ways to stay innovative is by studying my competitors.

Most business owners don’t do this

But how can you expect to out-market, out-sell, and out-perform your competitors if you know little about them?

You can’t.

You must aim to know them better than they know themselves.

You must know all their marketing angles…

Know their products and services inside out.

Know their social media, email marketing, blog content, and anything else they put out.

I’m on all my competitors’ email lists.

I’ve bought a lot of my competitors’ products so I can go through their sales funnels and see what they’re selling.

It gives me a heads-up when things change in the market.

If you’d like 7 tools for spying on your competitors in 5 minutes, then click here >>

These tips are outside of the ones I mentioned above and I think they’ll really help you.

The Difference Between Being Inventive and Being Innovative

A lot of business owners get these two mixed up, so let me break them down for you to remove any confusion.

Being inventive is creating something that doesn’t yet exist.

Being innovative is taking something and tweaking it to make it better.

You’ll almost always be innovative rather than inventive unless you’re an inventor.

So, how would you like my secret to be innovative and come up with new marketing ideas?

This tip is priceless, and has the power to help you completely disrupt your entire industry.

Study other industries.

It’s that simple.

If you want to think outside the box, you’ll never do it, only studying your industry.

Some of my best ideas I borrowed from other industries and applied to mine.

Here are some places to look…

Try reading blogs, articles, newsletters, and magazines in random industries.

I’ve read tech magazines, gaming articles, and even gardening blogs to get new ideas.

So let your imagination run wild here.

FAIR WARNING: You may not completely understand everything you read, and that’s OK. What you’re doing is absorbing ideas, and something will jump out at you and you’ll think about how you can apply it to your business.

The #1 Way To Stay Relevant and Innovative and Business and Marketing

I believe this next tip is the absolute best way to stay innovative and relevant.

It’s by hanging out with other successful entrepreneurs outside of your industry.

You could go to events and conferences, or even simply have lunch or dinner with a new set of successful entrepreneurs.

Ask them what they’re working on.

Ask them how they solved certain problems in their business.

Ask them what’s working for them right now and why they think it works.

Ask them profound questions and get ready to take good notes.

You’re looking for one elegant idea.

You’ll be far better off gaining one amazing idea than 1000 average ones.

I firmly believe your environment is one of the most powerful things you have at your disposal.

So, putting yourself into situations where you’re surrounded by high achievers upgrades your environment, which will affect you and your business in many ways.

Jason Capital calls it Environmental Exposure, and he shares a quick story about his experience with it here >>

How To Leverage Your Team For Great Marketing Ideas

If you have a marketing team, of course, you can leverage them for ideas.

But I want to share with you a powerful strategy that ensures you’ll always have more ideas than you need…

And also solves the problem of team members coming up with the same ideas.

It’s simple, instead of asking your team to come up with 3-5 ideas, ask them to come up with 15.

Because if you just ask for 3-5 per person, the chances are everyone comes up with the same 3-5 ideas, and likely, the ideas are the same ideas you’ve thought of too.

So, when you ask for 15 ideas, it forces everyone to think outside the box, and not only will you have far more ideas, the chances of idea overlap are lower.

When you’re at the next meeting, you ask people to share only 3-5 ideas, but every time someone mentions an idea, everyone else with that same idea must cross it off their list.

This way no ideas are duplicated, and you’re left with a good set of solid ideas.

What usually happens is ideas are broadened and expanded on, and the whole process is more of a team effort, with no one person taking all the credit.

How To Unlock Your Entrepreneurial Thinking

I’ve got two things for you.

The first is a short training I created called Unlock Your Entrepreneurial Thinking.

It won’t show you to think outside the box…

It will show how to think like there IS NO BOX.

I use these strategies all the time in my business, and if you want to unlock ideas you never knew you had inside of you, then click here to check it out >>

The second training is Marketing Secrets, and it will help you out-sell, out-perform, and out-think your competitors no matter what niche you’re in…

And it allows you to get the most out of the copywriter(s) on your team.

If you’d think this could be an asset to your business, then click here for the full scoop >>

I hope you’ve enjoyed this newsletter and found it valuable.

The right type of thinking and the right ideas will ensure your business stays relevant in this rapidly changing world, and will also ensure you continue to grow and generate revenue for years to come.

Go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner.

If you’re not familiar with it, it’s my 3-day business immersive, where I show you how to SCALE, SYSTEMIZE, and SUSTAIN your business.

By the end of the three days, you’ll have everything you need to build a business that gives you the impact you desire but also saves you from the ‘time for money trap’ that plagues so many business owners.

Click here for the full scoop >>

Want Free High Ticket Leads?

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It’s never been more critical to build an organic audience…

After all, if you have killer content your audience enjoys and finds valuable…

You’ve essentially got a horde of free leads who know, like, and trust you, and have great potential to become future customers and clients.

But as you may know, building an organic following takes time, energy, and consistency.

So, in this week’s newsletter, you’ll discover the content creation secrets of some of the internet’s top influencers…

And I’ll also share my best tips for automating your content to save time.

Before we get started, I’m going to assume you know exactly who your client avatar is, because if not, you’ll find it very difficult to create high-value content for your niche.

If you’re unclear about your client avatar, then watch this video before you continue reading this newsletter >>

How To Produce Content On a Consistent Basis

No matter what you pursue in life or business, consistency is KEY.

I always say, “consistency beats intensity”, and it’s very true.

Let’s take working out as an example.

You’re far better off building a habit of working out for 30 minutes, 4 times per week, than doing one 2-hour session only when you feel motivated.

It’s the same with content.

You want to build a habit around creating content because you’re not always going to feel motivated or inspired.

So how do you ensure you’ll set aside enough time each week to create content?

You can find out what I do here >>

Another thing that I do, that Gary Vee also believes in, is integration.

I say, “Integrate content creation into your life”.

Gary says “Document, don’t create.”

It’s the same thing.

If you can find a way to make content creation part of your day, you’ll find it far less challenging to stay consistent.

My whole Boss in the Bentley series was shot on the way to meetings etc.

Why Self-awareness Is KEY When Creating Content

As you know, there are multiple platforms and formats you could create content for.

Personally, I have content in all areas, from video to audio, to pictures, and blogs/articles.

I’m at a stage where my team creates a lot of that for me, but I didn’t get there overnight.

For you, if you’re just starting out or not too far along on your journey, you’ll need to figure out what you enjoy most and where your strengths lie, and then pick a suitable platform.

Speaking of Gary Vee… here’s a snippet from an interview he did in Dubai where he talks about all things content creation…

From, self-awareness and staying consistent, to income streams, and why having a bad week or month isn’t the end of the world >>


I strongly suggest you watch this video, as it also reveals one of the most powerful content creation strategies most creators overlook.

Why You Must Stay In Your Lane When Creating Content

I have a lot of different types of videos on my YouTube channel, but they’re all connected in some way to business, life, and success…

But you’ll never catch me making a video about something I know nothing about, and that’s why authenticity is so important.

You’ve got to make content that’s authentic to you, your experiences, beliefs, and expertise.

Gary Vee mentioned this in the video I linked above, and other top content creators like Alex Hormozi will say the same thing.

If you speak on things you don’t know about, it will be obvious to your audience, and you’ll lose credibility.

Now, that doesn’t mean you can’t research a topic to relay it to your audience and add your spin to it, but you must do the work before you create content on a particular topic.

If you want to know Alex Hormozi’s best content creation tips, then click here for a private conversation he and his wife had with a fan and fellow content creator 

>>

How To Keep Your Content Ideas Fresh

This will sound obvious, but if you want to succeed at the game of content creation, you must always have new ideas and a fresh spin on things.

Don’t get me wrong, this can be very challenging, but one of the things I like to do is look at content in other niches and see how I can apply it to my niche.

There’s little point in watching content in your niche for new ideas.

You’ve got to think outside the box, or better yet, think like there is no box.

And watching studying other niches is a great way of doing this.

But, I have something special for you if you ever get stuck for ideas.

In this video, successful entrepreneur YouTube personality, Marie Forleo breaks down her 3 favorite ways of never running out of content… >>

And these tips can and should also be applied to other areas of your business.

So, don’t waste another second, and watch the video above, you’ll be glad you did.

How To Schedule Your Content

If you’re not at the stage where you have a team to schedule content for you, my best advice is to block out a small amount of time and automate your content.

You could do it once per week, twice per month, or even once a month, whatever works best with your content creation schedule.

I’ve tried a bunch of different softwares for different platforms, so feel free to Google search an automation software for the platform of your choice.

Some platforms, like YouTube have inbuilt scheduling options.

You may also like to research when is the best time day and time to post content in your region of the world.

To Recap…

If you want to build a loyal fanbase, some of which will take action on your offers, you must:

Know your audience… Have fresh ideas… Be authentic… Produce high quality content… and Be consistent.

If you can do all those, and plan to play the LONG game (I’m talking at least 2-5 years here) then you’re in a great position to build the following you desire.

To your success,

Dan Lok

P.S. – Whether you have a solid social media following yet or not, one thing vital to the success of your business is having an irresistible high ticket offer.

And if you want my expertise and guidance in creating your high ticket offer, then you won’t want to miss my 3-day business immersive High Ticket Mastery™.

At this event, I’ll pull back the curtains on how I sold over $100 million high ticket coaching and consulting services, and how you can replicate some of my success in your business by…

Creating an irresistible high ticket offer, tapping into a flow of high ticket leads, and closing those leads on your offer without feeling salesy or inauthentic.

So, if you’re committed to making this year your best year yet, then click here for the full scoop >>

Could AI Steal Your Job? (Read This)

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There’s an AI art craze sweeping Instagram as I write this…

Some artists say AI will destroy their livelihood.

Some say AI will help the industry and won’t be as bad as expected.

Personally, I’m not in that industry, so I haven’t looked into it much.

Now, I don’t want to alarm you…

But here’s an important question you should ask yourself….

“Is my job at risk?”

Many jobs have already been replaced by computers or AI…

Just look at self-checkouts at supermarkets and self-ordering at McDonalds.

As a business owner, I’m always looking for ways to do the same job, faster and cheaper, and other companies are no different.

So where does that leave you?

I recorded you a quick 9 min video, where I break down the types of jobs that will disappear in the next 20 years, both low and high income jobs >>

Some of them have already begun disappearing as I mentioned above, but more are on the horizon.

After watching that video, I realize the thought of AI taking over is scary…

But in just a moment, you’ll discover why…

Why AI Doesn’t Spell The End Of all Jobs

It makes sense that computers can do complex tasks in high volumes much faster and more accurately than a human can.

We’ll never be able to compete at that level, but humans have abilities computers don’t.

And if you want to know what kinds of tasks you’ll do far better than any computer, then click here >> 

This is a breath of fresh air for anyone thinking they’ll be unemployed in the future.

As you saw in the video above, humans are far better at solving certain problems than computers are.

Furthermore, not every company will be able to afford the type of AI that can short cut their time invested.

How to Not Only Survive But Thrive During Automation

If you remember the first video you watched above, I mentioned a high income skill is a great alternative to your current job if it’s in danger of being automated.

The skill I was referring to in that video was High Ticket Closing or high ticket sales.

The reason why this can’t be replaced by AI is that closing is emotional.

Sure, in theory, you could program AI to say the right thing every time a prospect answers a question.

But the prospect knows AI doesn’t care about them.

The AI’s sole objective is to get the sale.

That’s why closers will ALWAYS have a job.

Another high income skill I teach is copywriting.

Now, this is different to closing as AI can write sales copy and articles, etc.

But AI does have limitations.

What if your client wants a style of copy or writing that isn’t programmed into the AI?

AI can’t think of all the things prospects want to see in an irresistible offer.

But a human can.

If you want to to know why I think AI won’t replace copywriters, click here to watch this quick 4 min video >>

Recently, I put some AI software to the test and gave my expert opinion on the piece of copy it produced, so if you want to see how well the AI performed, then watch this quick video >> 

So there you have it.

Automation is nothing to be afraid of if you’re willing to evolve and adapt to change.

If you embrace change rather than run from it, you’ll be fine.

To your success,

Dan Lok

P.S. – Ready to develop your first or next high income skill?

If so, then click here to check out the vast range of trainings at the Dan Lok Shop and ensure you’re AI doesn’t steal your job and livelihood >>

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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