Marketing

There’s no denying the power social media has when it comes to building your brand and growing your business. Strategizing a complete social media guide is therefore essential to the success of your brand and business.

Building a real following on social media is key to growing your business, and everybody knows it.

Every single day, millions of people, who happen to be your exact target customer, are scrolling through social media. What will catch their eye? How can your social media content grab their attention?

You might also be wondering, Which social media platforms are the best ones to focus my social media marketing efforts on? This is one of the many questions that makes influencers and business owners feel overwhelmed about developing a strategic and comprehensive social media guide.

That’s why I want you to think of this article as the influencer’s complete social media guide for building a global empire.

But why should you listen to my advice when it comes to social media? Well, I have built a personal brand from scratch and I’ve become a social media influencer with millions of followers. I have over 1.5 million followers on Instagram, and over 1.7 million followers on Facebook. I also have over 2.4 million subscribers on my YouTube channel. That’s why so many people want to learn my social media secrets.

My massive social media following is a big part of the reason why I’m so successful. You see, you could sell the best product or the most valuable service, but it means nothing if nobody knows your product or service exists. 

Social media is the best way to make sure your brand and product are both highly visible and well-known among active consumers. Customers can’t consider purchasing your product or service without first knowing that it exists. Social media is one of the best ways to spread the word.

In this day and age, formulating a social media guide isn’t just about being “tech-savvy”. It’s about understanding your target audience and knowing which social media platforms will work best to engage them. You also need to know how to best maximize the potential of each of those social media platforms.

Social media marketing is also about consistency, brand image, and let’s not forget about conversion rates. One million Instagram followers, for example, doesn’t mean much if your followers are not converting into actual customers. However, if you post content that converts your social media followers into customers, you’re heading towards next-level success.

Why Should You Be Using as Many Social Media Platforms as Possible?

Some influencers focus too heavily on only one or two social media platforms. But why shouldn’t you engage as many as possible? It’s kind of like the basic principle of diversifying your assets. You never want all of your eggs in one basket when it comes to investments, so why wouldn’t the same principle apply to marketing?

Part of the reason why many social media influencers focus solely on one or two social media platforms is because they don’t really understand how to use or maximize the other ones. Nobody ever provided them with a comprehensive social media guide. Perhaps they know how to use Instagram and Facebook, but they don’t know how to use YouTube or LinkedIn. 

Knowledge is power, and that’s why I’m offering this comprehensive social media guide to help you understand how to use other very powerful social media platforms that you are not currently maximizing or using. By not using them, you’re leaving money on the table, and I want to help you stop doing that.

In this social media guide, I’ll explain exactly what social media can do for your business and brand. With a well-established plan and commitment to long-term consistency, you’ll be building your own global empire in no time.

Creating a Personalized Social Media Guide

Before we get into specific social media strategies for different social media platforms, consider your brand’s specific goals. The best brands are authentic ones. Therefore, crafting a personalized social media guide that aligns with your brand is essential.

Recently, I revealed some of my insider secrets on creating a personal brand based on your own unique superpower. Your superpower is your special skill, gift, or area of expertise. Your brand story often involves the story of how you became an expert in your specific niche.

It goes without saying that your personalized social media guide will be based on your personal brand and your signature style. An influencer who’s personal brand revolves around outdoor adventure and sells survival kits, for example, would probably have a certain theme in mind for all their social media platforms. They’d post plenty of exciting videos and photos of beautiful scenery. They’d evoke excitement in their target audience with videos of stunning hikes, waterfalls, and cliffs.

Understand that while this article’s general social media guide is helpful, it still needs tweaking based on your personal brand in order to be effective. For example, Apple’s Instagram feed should look completely different from your own, because their brand is completely different from yours.

And, how you engage the consumer on Instagram will be completely different from how you engage them on YouTube. An effective social media guide requires research on the various social media platforms, and how they work.

Branding Strategies

While exposure is good, great press is even better. Crafting an effective brand strategy is vital to your success, but what exactly is a branding strategy?

The way I like to think about it is finding your target audience, and researching everything there is to know about them.

Unless your product is sliced bread, it’s unlikely that your business will appeal to everyone. Instead of trying to please the entire marketplace, narrow your focus to your target demographic. Choose your niche, and choose it wisely.

Target your marketing efforts on social media, with the eventual goal to find loyal brand advocates. Brand advocates are defined as anyone who would vouch for your business without being paid to do so. They recommend your brand simply because they love your brand. Finding brand advocates on social media is even better, since they are likely to have an audience of their own to promote your brand to. 

Think of it this way: As a musician, would you rather have five ultra-dedicated fans, or twenty fans who are only somewhat invested in your brand? You’re likely to be better off with five dedicated fans since they’ll promote your music on their own, play your songs for their friends, and drag their friends to all of your concerts.

Brand advocates also help build your brand’s credibility, and improve your brand’s reputation. Positive marketing about your brand is better when coming from a secondary source other than your own self-promotion. I’m much more likely to trust a recommendation from my close friend, than the brand that is recommending itself. Makes sense, right? 

One of the best ways to get brand advocates is to connect with your audience on a deeper, emotional level. This requires that you have a very strong and relatable brand image, and great personal branding.

First, Hone in On Your Personal Brand 

If you haven’t done so already, the first thing you need to do is get crystal-clear on what your personal brand is all about, what your signature style is, and what you want to be known for. 

You need to take the time to consider what your brand voice sounds like, how your brand comes across, and what your central themes are. Figure out how you stand out in the marketplace, and which pain points you solve for your audience. In turn, crafting a personalized social media guide will give you a clear image of your brand and where it fits in the marketplace.

It’s also crucial to gain clarity on who your target demographic is. Why? Because certain demographics use certain social media platforms more than others.

This will certainly require effort, but remember, in order to get somewhere you’ve never been, you have to do something you’ve never done. 

Investing in social media in itself is useful since it forces you to establish your brand in entirely new ways. Once you start maximizing the potential of all the social media platforms that are available to promote your brand, the results might surprise you.

Perhaps the conversion rates from one social media platform will be much higher than you expected, and it could simply be that your target audience uses that platform more. TikTok, for example, is a video-sharing app that has a lot of Gen Z users. Gen Z users are under the age of 25. Perhaps that generation is your target consumer, and that’s why your social media marketing efforts on TikTok paid off. 

In general, when it comes to a social media guide, I typically advise that people get crystal-clear about their personal brand and what it stands for, first. Now, let’s go over some of the most popular social media platforms that carry the highest potential for return:

Facebook Marketing

Facebook is still considered to be royalty in the social media world, with 2.3 billion active users. Since it’s one of the most popular social media platforms, it’s a no-brainer that you include Facebook marketing in your social media marketing strategy. Best of all, you can share photos, sales copy, videos, and blog posts on this platform. In that sense, think of Facebook as the swiss-army knife of social media. 

According to a 2019 study conducted by Pew Research Center, 3/4ths of adult Facebook users visit the site on a daily basis.

One of the many benefits of marketing on Facebook is that you can post a wide variety of content so your consumer won’t feel unengaged. So, how do you create different types of content that still feel aligned with your brand?

The key is to alternate. If you’re marketing your brand on Facebook, don’t post two videos in a row. Maybe one day you’ll share a video, but the next day you’ll post an insightful blog post.

On Facebook, I’d also suggest sticking to a specific posting schedule in order to stay consistent. My loyal followers always have a new piece of content to look forward to, and they generally know when to expect a new post.

Instagram Marketing

While you should do your best to market yourself on as many social media platforms as possible, Instagram is a great place to begin. Why? Because Instagram has over 1 billion monthly active users, making it the perfect platform to start building your global brand.

According to Oberlo, Instagram users spend at least one hour daily on the platform, making it the second-most engaged social site underneath Facebook. Instagram uniquely utilizes solely videos and photos, which are likely to receive higher engagement than text alone.

Clearly, mastering Instagram marketing is vital to the success of your business. Instagram is also one of the easiest platforms to partner with influencers and brand ambassadors.

Building your following on Instagram is also in your best interest because marketing on the platform gets even easier once you have at least 10,000 followers. You’re able to share embedded links driving traffic to your website directly from your Instagram stories once you have 10,000 followers or more. 

A picture is worth one thousand words, so make sure your Instagram images stand out from the crowd. For example, the popular American grocery store Trader Joe’s clearly spends a lot of time strategizing their Instagram content. Each photo Trader Joe’s posts is beautifully shot, and valuable, giving the consumer valuable information while still advertising their brand. 

Growing your Instagram following will require dedication and patience. Remember that growing an impressive social media following takes time. That’s why you can’t get discouraged if the growth isn’t happening fast enough for your liking. Is your goal to be an influencer with over 100,000 followers? Be strategic and consistent, in order to achieve these loftier goals in due time. 

Video Marketing

A whopping 87% of video marketers say that their brand videos have increased direct to traffic to their brand’s website. You may be wondering, What is it that makes videos so powerful?

Well, for one thing, videos have the ability to engage multiple senses at once. The consumer is able to both see and hear your brand’s message, making it that much more engaging. And, evoking that much more emotion. 

Think of it this way: Is your phone harder to ignore when it both rings and vibrates when a call comes through, compared to when it rings with the vibration turned off? With more stimuli comes more capacity for grabbing your prospect’s attention.

I’ve learned from experience that creating videos across various social media platforms, maintaining a consistent brand voice, is an extremely effective branding strategy. Moreover, many social media platforms offer more ways than ever before to embed videos in posts. Instagram developed the ‘Instagram Story’ which allows influencers to market themselves to their Instagram following in video format, and other platforms like Facebook allow videos to be posted as well.

Some social media platforms are entirely about video content, such as YouTube and TikTok. 

Video-focused platforms such as YouTube will be covered more in-depth below, but the first step is to understand the power of video marketing. When developing a social media guide to follow, make sure that video-focused platforms such as YouTube are part of your plan.

If your competitors utilize video marketing and you don’t, that’s where you could lose a lot of followers and customers. 

YouTube Marketing

YouTube has a shockingly massive, dedicated user base. As of last year, this social platform reported having over 2 billion monthly active users. This is the number of people that are actively using YouTube on a regular basis, and actively watching YouTube videos in their spare time. 

2 billion monthly active users is huge. Clearly, it’s imperative to produce video content on YouTube if you want to grow your business, build your brand, and build a global empire. 

A wide variety of audiences, demographics and communities use YouTube. That’s why YouTube is the perfect place to target your audience. And, since videos are so engaging, your video content is likely to produce higher rates of return when crafted the right way.

In other words, if your YouTube content is good enough, it can generate loads of qualified leads, sales, and brand advocates. Your YouTube channel can also become a source of passive income on its own through YouTube’s partnership program.

Why else is using YouTube important for building your social media empire? Since YouTube is owned by Google, that means your YouTube videos will automatically have a high chance of getting ranked on Google.

All you have to do is come up with a plan to make sure your videos stand out, have value, and engage viewers.

You could hire a copywriter to create engaging video scripts, rather than winging it when you create your videos. Or, get some training from a YouTube master on how to succeed at video marketing.

Whatever you do, make sure that your video content remains true to your brand. Keep your brand image and brand voice consistent across all of your social media platforms. 

What About TikTok?

TikTok is one of the newer social media platforms that features a never-ending feed of 15-second videos. Impressively, the app already has 800 million active users. However, how are you going to use just 15 seconds of video content to your advantage?

As it turns out, 15 seconds can be just enough for certain brands and influencers to promote themselves. Stars like Loren Gray and Spencer X have emerged from the TikTok app with fully-fledged businesses, just by showing off their unique personalities and talents via these short video clips.

You could use TikTok videos to incorporate your product or service into a funny skit, or to connect with your consumers. These short videos help you connect with your audience on a more personal, lighter, more humorous level. Moreover, there are a number of TikTok influencers you could collaborate with to improve your own exposure.

Though TikTok is a young platform, it’s important to get involved before the market becomes too saturated. In other words, since TikTok is newer, that means many of your competitors aren’t yet using TikTok. If you start using it now, that’s just another way that your brand can get ahead.

Social Media Copywriting

Though we are in the age of photos and videos, do not underestimate the power of copywriting. Learning the art of crafting persuasive sentences can make your business appear more elevated and professional. Advanced copy also helps you position yourself as an expert and helps you communicate your message to your target audience.

But what if you simply don’t have time or the interest to learn copywriting? Consider hiring a professional copywriter to help you write your social media copyl. Not only can copywriters save you time, but they can also optimize your content making it more search-engine friendly. Social media copywriters and SEO copywriters can help you maximize your social media marketing campaigns.

Copywriters can write video scripts for YouTube, copy for Instagram captions, persuasive Facebook ad copy for better Facebook advertising results, LinkedIn posts, and more. 

Improving the quality of your content and copy on social media is one of the best strategies to include in your social media guide.

If other brands, influencers, and businesses are posting social media content that has not been well thought-out, and they don’t have copywriting skills, what does that mean for you? It means that if you develop copywriting skills or hire a professional social media copywriter, you’ll have a competitive advantage in the form of extra-persuasive copy on your social media platforms. 

Remember, anything you can use to set yourself apart from other businesses is to your advantage. 

LinkedIn Marketing

As said by Bill Gates, “Power comes not from knowledge kept, but from knowledge shared.” Apply this helpful piece of advice to your marketing strategy. By teaching your followers valuable information or sharing knowledge, you can drive traffic to your brand and build credibility. 

One of the best social media platforms to do this on is LinkedIn. The platform features many blog-style articles usually regarding business or branding advice. If you can teach other like-minded professionals in your industry something they’ll find valuable, they’re more likely to purchase or recommend your product.

Moreover, LinkedIn is also a great way to network with those in similar industries who may be a bit further along than you are. Use this to your advantage by using LinkedIn to find mentors, or people to collaborate with. Offer to take someone you admire out for lunch, to hear about their journey. 

A presence on LinkedIn is also a great way to get clients, since LinkedIn is full of professionals with money.

The Art of Persuasion 

You should aim to build your social media following even when you’re offline. Your goal should be to wake up every morning to new followers – but how can you persuade people to follow you on social media? One popular technique is to incentivize loyal consumers to follow you online in exchange for a discounted good or service.

For example, perhaps your local coffee shop offers a free baked good to any patron who shares a photo of their coffee on their Instagram account, and tags the coffee shop.

Tagged posts are a great way to drive traffic to your business and build brand credibility.

Take some time to consider what powerful words or phrases you can use when persuading others to follow you on social media. Shift your perspective to that of a consumer. What words or phrases would lead you to buy a product after viewing it on your social media feed?

Social Proof and Influencers

What is social proof and why is it important? The term ‘social proof’ refers to the expectation that people tend to follow accounts that already have a large following, lots of positive reviews from the public, or follow accounts that have been endorsed by a celebrity or public figure. 

You may be wondering how the concept of social proof relates to your branding strategy. Well, for starters, 97% of consumers report that online reviews affect their buying decisions. Therefore, building a sustainable brand requires testimonials from people not affiliated with your business. Simple enough, right?

One of the best ways to utilize the power of social proof, is to invest in brand endorsements from popular influencers. These social media influencers typically have a large, highly loyal following who listen to everything they say, do, and recommend. 

Is it worth the money you might have to spend to get one of these public figures to promote you on their social media? Yes. Do your research, first, though. Ensure that their following is loyal, legitimate, and engaged. You should also ensure that their following is composed of the type of people you want to target.

You can always start by partnering with less expensive, micro-influencers, and work your way up to big-time social media influencers for brand endorsements.

Which Social Media Platforms are the Best for Building Your Empire?

You may be wondering which of the platforms are the best for your social media brand strategy. In short, all of them. However, you’ll want to make sure that you target a select few first to maximize your engagement. 

In fact, I’ve learned that there’s essentially a holy trinity of social media platforms based on their engagement and content output. For these reasons, I recommend Instagram, YouTube, Facebook and LinkedIn as your focuses on social media branding. 

For one thing, Instagram and YouTube have the most active monthly users which make driving up your engagement easier. They also allow notably longer videos than other sites like TikTok. While TikTok is still great for connecting with a certain audience, longer videos mean more time to explain your brand. Makes sense, right? 

LinkedIn is set apart from most other social media sites in that it’s a huge community of professionals. Dedicating yourself to branding on LinkedIn will improve your copywriting skills making you a better business person overall. 

These three media outlets also have another vital factor in common: They all work well to utilize social proof. All outlets have comment sections and ways to network with similar businesses and influencers in your community. The more credibility you build, the better. 

Social Media Marketing Education

While you create your social media branding strategy, don’t stop learning. You may feel like seeking out information could distract from your marketing technique. However, don’t make this mistake.

Instead, use new information to your advantage. I’ve learned to adjust my strategy as I take in newfound social media marketing insights with great success. While it is tough to learn and act simultaneously, you’ll be a better business person for it. 

The only reason successful businesses thrive is their underlying commitment to adaptation. As any branding expert, my success has largely fluctuated over the years. I keep at it, although because I trust my ability to adapt to a new normal. Evolution is only possible when you’re open to change. 

So, is it worth the money to invest in some social media marketing training, coaching, or educational course on social media? If you want to be an influencer, then yes, it’s definitely a good idea. This is you investing in yourself, which is smart if you want to achieve your goals faster.

Learning to harness the power of social media takes time. Rome wasn’t built in a day, so neither will your global empire. Continue to educate yourself, follow through consistently with your branding strategy, and watch as your business begins to grow. 

Are you ready to maximize your social media platforms for ultimate growth? If you’re ready to build the kind of social media following that grows your business and takes it to the next level, enroll in my High-Ticket Influencer Program here.

Have You Ever Wondered What The Most Popular Social Media Influencers Do That Works?

Many people ask me,

Dan, how did you do it? How did you get over 1.5 million followers on Instagram, and over 1.7 million followers on Facebook? How did you get over 2.4 million YouTube subscribers?

When I’m constantly asked these questions, I realize that people don’t just want a social media guide from me. They want my social media secrets.

So now, for a limited time, you can access my most closely-guarded social media secrets by ordering your personal copy of my Social Media Secrets Vault. Here, you will gain access to my Instagram secrets, my YouTube secrets, my copywriting secrets, and even some closely-guarded persuasion secrets.

These social media secrets are what you need to build a global empire, and build the kind of social media following that will take your business to the next level.

In my Social Media Secrets Vault, you’ll learn how to get your first 10,000 followers fast, along with an Instagram checklist, a coveted YouTube cheat sheet on how to create superior videos, and many other social media secrets. I tend to guard these secrets with my life, so consider this a limited-time offer. Order my Social Media Secrets Vault here.

If you ask any new consultant what their biggest fear is, they’ll probably all say the same thing: I have no idea how to get consulting clients fast. At the beginning of your career, it can feel impossible to get anyone to choose your business over someone else who’s more well established.    

If you’re like most entrepreneurs, your goal is to scale your business as fast as possible. But if you want to earn high paying clients, you must be willing to do things out of the ordinary. The issue is, many new entrepreneurs are not selective with the clients they take. They think that anyone with money is a potential lead for their business.

Here’s the truth, if everyone is your customer, then no one is your customer. Share on X

 So what do you need to do to get consulting clients fast?

Is Networking Really the Answer? 

Most publications on the internet begin to answer this question by telling you to build your network, get involved in local business communities, and talk to everyone you know. But is this really the smartest way to do this? 

Imagine you spend hundreds of hours talking to prospect after prospect just to close your first client. Not only did you waste your time and energy, but your client may not even want to pay you. You might even have to offer some advice or services for free, just so you can earn your first testimonial. 

According to Forbes, 58% of freelancers have experienced not getting paid for their work. So you might be thinking to yourself, what’s the harm for working for free for the first couple of clients? After all, you’re trying to build your portfolio. Setting the bar low early on can be a vicious cycle. Do you think you’re worth nothing to the market? And what about your rent, phone bills and electricity? They aren’t going to pay themselves. 

Don’t get me wrong, this strategy works perfectly if you’re trying to grow your business slowly. But that’s not why you’re here. You want to learn how to get consulting clients fast. Is there a way to fast forward your results? 

Back when I was just entering the market as a freelance copywriter, I was trying to get any client I could. I was all over the place. I would do work for anyone who hired me. However, over time I learned that this strategy did not work. In fact, it was quite demoralizing. I found myself swamped in work, and only being paid a fraction of what I was worth. That is until I started applying the Kingpin strategy to my business. Are you ready to learn how to get consulting clients fast? Let’s get started.

How to Get Consulting Clients Fast – The Kingpin Strategy 

Let me ask you a personal question. Who is the one business, or person that if you got, it would change the rest of your career? You see, that’s the key of how to get consulting clients fast. In my first few years struggling as a freelance copywriter, I came across this book called Guerrilla Marketing by Jay Conrad Levinson. It’s a very famous book series on small business and marketing. 

Jay Levinson is a well-known author who has sold over 20 million books worldwide. At the time, he was one of the most well-known educators in the marketing space. So what do you think I did? I approached Jay. 

On his website, Jay was marketing a Guerilla Marketing Association membership. When I visited his website for the first time, I noticed that it could use some work. So I took the initiative upon myself to rewrite the entire page and sent it to the Guerilla Marketing Association. 

To my surprise, Jay personally responded to my email. He thanked me for my hard work. So what exactly did I do? I delivered value up front without asking for anything in return. Jay ended up using the material I sent him to generate more sales by running a much more successful marketing campaign. Instead of asking Jay for money, I asked him if he could give me some kind of recommendation and endorsement? He was more than happy to do so. 

Why Recommendations Work?

That was my first kingpin client. By getting Jay Conrad Levinson, a well-known marketing guru who has sold over 20 million books in his career, I could approach potential clients and leverage the endorsement Jay gave to me. This reference impressed client after client. 

This is how you get consulting clients fast. You see, at the beginning of your career, you’re working on establishing credibility and a reputation in the market. Chasing client after client just won’t cut it. More often than not, they will question your ability to write good copy. 

According to Help Scout, it is anywhere from 5 to 25 times more expensive to acquire a new client than it is to keep a current one. That’s why I followed a different route. I invested my time into one person or company that I knew if I could get would change everything. From there, I leveraged their name and brand for the test of my career. Before I knew it, I went from a nobody, to a somebody. 

If you were reading carefully, you might have picked up on a few strategies that I used to earn my first kingpin client. Can you name them? Here are three strategies you can use to earn your first kingpin client, and kickstart your freelancing career. 

Deliver Value First: The Winning Formula to Get Consulting Clients Fast 

If there’s one thing I want you to take away from all of this, it’s the importance of delivering value first. This has to be the sole reason as to why Jay responded back to me in the first place.

Let me ask you this. Let’s say instead of rewriting Jay’s webpage, I emailed him saying, “it looks like your webpage can use some work, let me rewrite it for you”. Do you think Jay would have even read the email, let alone reply?

This is why delivering value first is so crucial. Remember, Jay never asked me to email him, nor was he looking to make his webpage better. That’s why I needed my value proposition to be remarkable, and give Jay a reason to talk about it. 

Aaron Scildkroud, CEO of How About We said that, “Everything we do is oriented towards making good on our value propositions. To the extent that we achieve this, we believe our target market will love our product or service and our business will work”. Do you see what I mean? This is how to get consulting clients fast. Here are three reasons why delivering value first can give you an advantage in the market.

1. Grabs the attention of your client.
2. Gives your client a reason to pick you over your competitors.
3. Allows you to show off the quality of your work.

Why does this work?

By delivering value first, I grabbed the attention of Jay’s team. Why? The answer is simple. I provided my expertise without asking for anything in return. I pointed out an area of their business that could be improved and improved it for them at no cost. This simple action gave Jay’s team a reason to talk about me. 

Let’s say you are in a crowd filled with 500 people who are all trying to get the attention of one client. Do you think yelling “pick me, pick me” is going to work? Of course not. 

When you are establishing your credibility early on, you don’t have a massive portfolio or hundreds of customer testimonials to back you up. But what if you somehow got a mega horn, and was able to overpower everyone else around you. Imagine what that could do for your freelancing career.

That’s exactly what I did. I became the 1% in the market and delivered value first. And look at the result. I got a personalized response from Jay, and afterward got an endorsement. 

Create a Compelling Offer No One Can Turn Down 

One of the most important steps of how to get more consulting clients is to have a compelling offer. The challenge is, most businesses sound the same to their competitors. They often only differ by offering their products or services for a lower price. These offers are not very compelling. 

Let me ask you a question. Do you think the market is oversaturated with freelance writers? 

According to Forbes, as of 2019, 35% of U.S. workers are now freelancing the report found. The total number of freelancers in the U.S. has increased to 57 million, up by 4 million since 2014.

Don’t let these statistics discourage you. Instead, let it motivate you. You can be part of the 1% group who take it upon themselves to add value first. So what do you need to do?

You have to stop and think about how you can make your offer as compelling as possible. Think about what your target really wants, and why they would benefit from it. In the early stages of your career, you need to do everything you can to build your portfolio.

Portfolio Building

Let me give you an example. Let’s say you are in the coding freelance business, and you want to get your first Kingpin client. 

You look online and find an article about how Google’s firewall was recently breached. So you take it upon yourself to code an updated, more secure firewall and send it to the Google headquarters. You wait patiently. One day passes, two days, a week, a month, you never get a reply. So what now?

The good news is, you have a piece of work in your portfolio to show potential clients. Additionally, Google isn’t the only Kingpin client in the coding world, maybe next month you take a shot trying to earn a response from Facebook.

This is the secret of how to get consulting clients fast. Stay consistent, and continue to build your portfolio. Remember, everyone’s Kingpin client looks different, and you may not even know who yours is until you least expect it. 

Make a Memorable First Impression

Making a good first impression can make or break a business. Positive experiences tend to create long-lasting relationships when negative experiences create doubt, uncertainty, and confusion. Studies have shown that once you make a good first impression, people tend to ignore any information that could disprove it. 

The key to getting consulting clients fast revolves around this idea. So you might be thinking to yourself, what if I don’t plan to ever see my clients face to face, how can I still make a good first impression?

The answer is simple: take the time to write memorable emails to your clients. A Memorable email is one that drives emotion and encourages action. It’s the first step to building a relationship with your client.

Here are three ways you can write enticing emails that will leave your clients with a great first impression. 

1. Personalize your emails.

Marketing Land concluded that US companies send more emails per month than the global average of 1.38 million. 

That’s a staggering amount of emails. How do you think you can get your emails to stand out in your clients’ filled inbox? Start off by adding a personalized touch.

Taking into consideration the person’s name, business, and even time zone can significantly improve your reach to them. This removes the idea that you’re sending out emails on an automated basis. 

2. Keep it short and use enticing headlines. 

Would you open an email with a headline that said, “Open this right now – urgent”. Chances are you would completely disregard it, and treat it as spam. 

Your clients are humans too. Avoid giving them a reason to ignore your emails. The second you sound desperate or sound like a robot, you’ll leave a bad first impression.

Focus on using short catchy headlines (5-7 words at most), and keep your emails short. Your call to action should also be clear and concise. This way, you remove any confusion and make it clear why you are emailing them. 

3. Delivering unexpected value.

Delivering unexpected value is the equivalent of exceeding your client’s expectations.  Don’t get me wrong, businesses send out free webinars, trainings, and videos all day long. What makes this approach any different? It’s because you are providing value that is specific to your clients’ business. 

This is why I took the time to understand Jay’s business, and write copy that resonated with his brand. I didn’t just send him some random web page I created, I sent him a webpage he could use today for his business. 

Judy Sheindlin, more well known as Judge Judy said, “Number one – and I want you to emblaze this on your brain – you only have one chance to make a first impression”.

Your first impression colours your future interactions. And believe it or not, it’s crucial for your success. This is the key of how to get consulting clients fast at the beginning of your career. And want to know the best part? You can use this advice in both your business and your life. The options are endless. 

Summary

So are you ready to apply the Kingpin strategy to your business today? It’s the strategy I used to get consulting clients quickly and fast forward to my results. 

Here are the three ways I earned my first Kingpin client:

1. Deliver value first
2. Create a compelling offer no one can turn turn
3. Make a memorable first impression 

Once you’ve identified the one person or company that could change everything. Use these strategies to earn their respect and endorsement. From there, you can leverage their name and brand for the rest of your career. This is how to get consulting clients fast at the beginning of your career. 

Before you know it, you’ll go from a nobody who was making a couple of hundred dollars a month, to somebody who is earning thousands a month. If you’re someone who is looking to advance their consulting career further, click here to view my High Ticket Influencer Program.

This program is for serious entrepreneurs, influencers, and forward thinkers who want to scale their business to 7-figures and beyond. If you’re hungry and want more, High Ticket Influencer is the answer. We’ll talk soon. 

Learning how to improve your social media presence is challenging, yet vital to your brand’s success. The online market is huge, the world’s social media user base is massive, and everyone wants a piece of the pie. According to a 2019 study by Pew Research Center, 72% of American adults actively use social media, and that number keeps exponentially growing.

Clearly, neglecting this online market of billions of social media users would be a huge oversight for any sensible business. Like many entrepreneurs, influencers and business owners, I’ve scoured the internet for tips and tricks for boosting my social media following and improving my online presence.

While I’ve learned a lot from mentors and speakers, I attribute much of my success to certain books I’ve read that have guided me along the way. 

While it’s true that over 73% of marketers reported success by implementing social media marketing as a significant component of their marketing strategy, not all engagement is created equal. Similarly, not all of the knowledge out there is equally as valuable.

Let’s take books, for example, as opposed to Google searches and online question-and-answer forums such as Quora.

Books offer more systematic, detailed strategies and unique insights that aren’t always available on blogs, on Quora, or via a Google search. Not every business owner is willing to take the time to read books, however. What does this mean for you? If you take the time to read books, you’ll gain a competitive advantage, since most people don’t read books about business.

Viralnomics by Jonathan Goodman

One of the books I’ve received immense value from is the book, Viralnomics: How to Get People to Want to Talk About You by Jonathan Goodman. In this book, Goodman offers insightful commentary on social platforms themselves while giving you plenty of actionable tasks that produce real results. 

Unlike other blogs or guides out there, Goodman doesn’t leave any room for excuses. Instead, he gives you the tools and the information you need to cultivate a highly engaged following on social media, and guides you on how to execute his advice accordingly. This is one of the reasons why his book is so impactful.

As you know, I don’t believe in making excuses – I believe in taking action – even if you think you have the best excuse in the world to delay or procrastinate.

In this article, I’ll recap some of what I feel are the most important points in the book. In Viralnomics, Goodman’s advice proves to go a long way, even in small doses. But first, let’s discuss why it’s so important to improve your social media presence and grow your social media following.

Why is it Crucial to Improve Your Social Media Presence and Grow Your Social Media Following?

Social media followers convert into real customers, and social media growth facilitates the growth of your business. It’s as simple as that. If your social media followers enjoy your content, check your social media pages regularly, and come to love your brand because of your social media, what happens? They become real customers. They buy whatever product or service you’re selling. And everyone knows this.

What you post on social media is incredibly important. The more people resonate with your social media posts and share your content because it reflects their own thoughts, feelings, and values, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth. 

You might be wondering, If it’s so obvious that a huge social media presence is good for business, why don’t more companies, businesses, brands and entrepreneurs have a larger social media presence? Well, I can answer this question in one word: Effort.

It requires time, resources, effort and patience to grow your social media following and improve your social media presence. It doesn’t happen overnight. Many companies, businesses, brands and entrepreneurs don’t have the time, energy or patience to do this. Even though they know how important social media is for business, they just don’t put forth the effort. Growing their social media is on their to-do list, but they don’t get to it. 

That’s why you’ll have such a major advantage against your competition if you do put in the effort to grow your social media following and strengthen your online presence.

So, let’s discuss some of my favorite tips from Jonathan Goodman’s book Viralnomics, along with my own tips for achieving powerful social media growth, and subsequently growing your business.

Improve Your Social Media Presence By Giving Your Audience a Reason to Stick Around

One of my favorite analogies in the book Viralnomics is that of the metal spoon. Goodman describes a time where he was given a free sample, but he was given his free sample with a metal spoon instead of a disposable, plastic utensil. 

Though Goodman originally approached the booth to take the sample and go, he was unwittingly obligated to stay with the marketer, and discuss the product. After speaking with the sample-giver and trying out the product, Goodman was sold— but only because he wasn’t given the freedom to walk away with his sample, without talking to the marketer about it. You see, he didn’t have a disposable spoon. No, he had a metal spoon that he couldn’t walk away with.

In order to improve your social media presence, you need to figure out what your metal spoon is. Having initially enticing pieces of information isn’t enough on its own. Goodman’s metaphor of the metal spoon empowered me to ask myself, “What is going to make my audience stay? What is my ‘metal spoon’?”

I’ve found that the best way to answer this question is to look at why I stay on my favorite brand’s social media pages. Perhaps they’re giving me a solid piece of advice or inspiration, and it’s so valuable that I don’t want to walk away or keep scrolling. I’m willing to listen because a brand is giving me personal value, not just content. Makes sense, right? 

The Importance of Favors and Providing Value to the Community

Oftentimes as marketers, we focus far too heavily on what we can get from the consumer, rather than what we can give to our customers. Jonathan Goodman hits home on this point by asserting in his book, “Spend time every day looking for ways to do as many favors as possible.”

For most of us, this doesn’t feel natural. However, why would a consumer give something valuable to a business if they’re not getting something in return? Consumer trust is crucial, and Goodman is 100% right when he says that you have to earn it. 

When Goodman talks about doing favors for your consumers, he’s talking about providing value to the consumer. This could be something simple like saying, “Thanks for following our Instagram page! As a thank you, here is a free eBook!” 

Another ‘favor’, or as I call it, providing value, could simply be to thank a new follower by giving their Instagram page some love. Like their recent photo, comment on it with some words of encouragement. Sometimes you can do this before they’ve even followed your page, and because you showed their page some love, they will decide to follow you.

It often really is that simple. If you don’t have time to do this yourself, you can have a team devoted to this type of community engagement.

Manage your Online Community with Daily Interaction on Social Media

As I just explained, if you want to improve your social media presence and grow your following, you need to be devoted to community engagement. Engaging with the community should be done daily, and it involves commenting on other people’s social media posts, liking their posts, and even sending DMs. This type of role within a social media team is often referred to as a “Community Manager”.

Hiring a Community Manager who engages with your target audience by commenting on their social media posts is a great way to build a real, organic following.

Your Community Manager can provide value or ‘favors’ to the community by offering free eBooks, links to valuable blog posts, sharing their posts on your profile as a re-post crediting the original person who posted it, or simply commenting on their social media posts and showing their page some love.

By using this method, you’re likely to build much more meaningful interactions online, and build the type of loyal social media following that will actually buy your product or service. The old saying, “Sharing is caring” proves to be very accurate when it comes to social media. 

If you want your business shared and cared for, you’re going to have to share and care for others. It’s as simple as that.

Learning What Type of Content People Share

In order to improve your social media presence, it’s essential that you understand why people  share the social media content of others in the first place. In Viralnomics, Goodman breaks down the types of posts we tend to share into 5 main categories:

• Intelligent
• Intellectual
• Interesting
• Attractive
• Funny

These may just seem like personal characteristics, which is exactly the point. Goodman argues that what we share is much more about self-representation than the content itself. 

When a consumer chooses to share something, it’s partially because what they share is a representation of themselves.

My take on this is that it seems only natural that your target audience will want to share content where someone else has said exactly what they themselves are thinking or feeling.

Everyone wants to share content that represents themselves in the way they want to be perceived. It’s the same reason why you only see people posting the best pictures of themselves on their profile. With this in mind, you can begin to craft content to help your target market represent themselves in a favorable way. In other words, you need to understand how your target market wants to be perceived, and create content that helps them paint that perception of themselves. Do this, and they’ll want to share your content.

Another tip is to share content that evokes emotion. For example, many big brands use the emotion of nostalgia to sell products through social media. This is called nostalgia marketing, and it works because it helps you resonate with your following.

Think Before You Post Content: Will it Resonate?

So, the next time you share a post, ask yourself, “What does this content say about a person that would make them want to share it?” Implementing this simple thought exercise before you create your social media posts, will give you invaluable insight to vastly improve your social media presence.

If your target audience tends to share humorous content, get your social media manager to create a variety of funny, witty or smart memes that you can post regularly. 

If your target audience tends to share motivational content about self-worth, believing in oneself, or self-improvement, create content that caters to that emotion of building oneself up.

Don’t forget that the more people resonate with your social media posts and share your content, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth. 

Information is No Longer Valuable in Itself

Goodman drops a hard truth when he explains that simply sharing knowledge and information is not enough on its own. He shares an anecdote where he used to love reading the encyclopedia as a kid, simply to learn.

Nowadays, we are constantly bombarded with information online, so much so that the value of information has gone down drastically. It’s no coincidence that encyclopedia Britannica stopped printing in 2010. Perhaps they knew they couldn’t compete with the modern-day encyclopedia of Google? Understanding this is crucial in order to improve your social media presence. 

The playing field is now much more level. For you to succeed, you’ll need to offer value to your consumers. Since anyone has the opportunity Google information, focusing on providing value will help you stand out.

Use unique analogies and examples when you provide information or share knowledge, so that people want to follow you simply because of the clear and captivating way that you share information. If you share valuable information in a way people can understand and appreciate, you’ll stand out.

This is why in Viralnomics, Goodman highly recommends fostering a community that enjoys the way you communicate to them, not just a marketplace. That way, people will return to your site for its ecosystem and in turn, feel more inclined to use your product or service. 

Building Your Web

To improve your social media presence, you’re going to need a network. I’ve learned from Viralnomics that I shouldn’t be picky with who’s a part of that web. A web is a circle of friends or a community of supporters.

In the book, Goodman described it best when he described a connection with a Facebook friend he hadn’t spoken to in years. Even though Goodman and this person weren’t necessarily “friends” in real life, that person saw Goodman’s content and shared it on their own social media page.

Think about it this way: If you have five friends, you have five more chances to get shared than if you had just one friend. To improve your social media presence online, you’ll have to play a number’s game. 

What if you want something more intimate for closer relationships? Goodman has a solution for that, too. In Viralnomics, he recommends having separate business and personal accounts. That way, when you’re on your business feed, you’re focused on engagement and not emotionally distracted. 

Build your web with anyone and everyone. You never know who will be receptive to your content. 

Learning From Media Giants

Jonathan Goodman talks about Sea Lions in his book. You may be wondering how these mammals can help you improve your social media presence. As it turns out, they serve as the perfect model for fostering a highly engaged audience. 

In Viralnomics, Goodman notes how sea lions will feast on fish that a whale leaves behind, rather than try to compete directly with the whale. As I’ve learned from Goodman, this is precisely how we should learn from media or tech giants.

We need to learn how to cultivate similar followings in the way that huge social media influencers and media giants have. In this way, Goodman suggests reaching out to the engaged followers of social media influencers you admire, rather than the to influencers themselves.

You can combine this tip with the tip I mentioned earlier of adding value first, by showing these people some love and liking and commenting on their photos. While this may not be the most time-efficient way of doing things, it’s a surefire way to build a community. And, like I said, you can hire a Community Manager to do this for you.

Understanding Social Media First and Foremost

Understanding social media means that you understand how each different type of social media platform works, what its best used for, and understanding the different audiences for each. The video-sharing app TikTok, for example, is known for having a younger audience of mostly Gen Zers, as well as some millennials. 

Innovative new social media platforms like TikTok will always pop up, and like TikTok, some of the new social media platforms will quickly grow to a user base of around 1 billion monthly active users, which is huge. However, as Jonathan Goodman points out in Viralnomics, 

The biggest mistake that you can make is to attempt to keep up with new innovations before taking the time to understand why people use those innovations.”

So, going back to the example of TikTok, you must understand how TikTok works, who uses this social media platform, and why people use it. This understanding must be cultivated before you attempt to grow your presence on TikTok. The same goes for any social media platform you’re attempting to improve your social media presence on.

Don’t forget how crucial it is to learn how to improve your social media presence in order to grow your social media following and grow your business. As Goodman says in Viralnomics,

We work hard every day to ignore marketing so we can go home and put our feet up to relax. And when we do this, we go on social media. It’s a place where our subconscious takes over, it’s a place where we let our emotions dictate our actions, and it’s a place where we’re more open to persuasion than anywhere else.”

Investing in Yourself

I’ve learned from experience that one of the biggest mistakes that entrepreneurs, business owners and influencers make is not investing in themselves, and not reading enough books. In order to improve your social media presence and grow your business, you need to do so from both a top-down and bottom-up perspective.

What that means is you shouldn’t focus all of your energy on simply curating content. You’ll need fuel for that fire, which comes from acquiring more knowledge and more digital marketing skills. Acquiring more knowledge and more up-to-date skills is not only good for you, but it’s good for your business, too. 

Just as an artist shouldn’t perform a song on stage without knowing the lyrics and emotions they’re meant to evoke, you should not put out content if you don’t have a firm understanding of your market.

Try your best to seek out more valuable information through books, blogs, videos and online courses. I typically don’t suggest buying books that were published a decade ago, because you want the knowledge to be relevant to the modern economy and the modern consumer. 

The value of information online may have gone down in quality as a whole, but the silver lining is that much of it is free to consumers. And if cost is an issue for you, books are cheap. Most books are between $5 and $25, and many of them have insanely valuable information inside.

Why You Need Books to Be Successful

Investing in yourself in the form of self-education is important, but how should you go about that process, specifically? Aside from online courses, a very effective way to do so is by reading books. 

Nowadays, not as many people are willing to sit down and take the time to read a book, which automatically gives you a competitive advantage if you get into the habit of reading every night. The fewer people who are reading books, the more unique insight you gain access to that your competition isn’t accessing.

A bonus tip I could give you is to order a paperback version of the book you’re buying instead of the eBook version. Sure, it might cost $5 – $10 more than the eBook version, but it’s nice to give your eyes a break from screen time. Reading in bed helps you fall asleep and get a better night’s sleep, because taking a break from screens before bed encourages a proper sleep cycle.

It goes without saying that reading books by business experts will help you grow your business. However, the caveat is that you need to read books by authors who practice what they preach. 

When it comes to authors whose books you should buy, you can trust those who have built a successful business themselves, have grown a huge social media following themselves, and have become a self-made multi-millionaire themselves.

That’s why people buy my books. I have millions of followers on social media, and I am a self-made multi-millionaire entrepreneur who understands business and became successful. I enjoy sharing my secrets with others who strive for greatness, and that’s why I’ve taken the time to write over a dozen books.

Ready to Unlock The Secrets and Strategies for Growing Your Business and Growing Your Social Media?

Are you ready to unlock financial confidence, unlock the secrets to growing your business and social media presence, and become unstoppable? Are you willing to read a book that could lead to life-altering success? 

Success comes to those who take action. Reading a book by someone who has shared the closely-guarded secrets to their success, is a fantastic action to take if you want to be successful.

My new book, Unlock It, will provide you with more social media secrets and digital marketing secrets to grow your social media following and dramatically improve your online presence. Unlock It offers more than just social media secrets, though. This book will make it easier for you to understand how to grow your business in general, and how to start a business.

In Unlock It, you will learn specific systems and formulas that will allow you to unlock the key to success for yourself and your business. Unlock It will guide you to achieving wealth, success, and an impressive social media presence.

Do You Want the Key to My Secret Formula for Success?

It is my book Unlock It that I share the secrets, strategies, methods, formulas and systems that I personally used when I went from being a broke immigrant with no money, to becoming a self-made multi-millionaire and global social phenomenon with a social media presence that lead to millions of highly-engaged followers. In this book, I even share tips on how to put out content that your audience will resonate with. 

My book doesn’t solely focus on how to build a social media following or improve your social media presence. It of course touches on that, but there’s so much more to it than that. These skills I teach in my book are skills that are not taught in school or college. But these are skills that once you read about them and harness them, can help you become a powerful business magnate and social media influencer.

So, if you’re ready to unlock the secrets to growing your social media following, building your brand, and growing your business, click here to buy my book Unlock It for as little as $7.50. 

The price of my book may not always be this good of a deal, so take action now if you want to improve your social media presence, grow your business, and build a powerful brand.