Marketing

10 Insider Secrets For Creating A Personal Brand Based On Your Unique Superpower

February 7, 2020 by Dan Lok

Are you looking into creating a personal brand, but you don’t know where to start?

I see and hear a lot of bad advice when it comes to creating a personal brand. People who never actually built a successful or powerful personal brand themselves, want to tell you how to do it best.

It’s smarter to listen to people who practice what they preach. That’s why people ask me for advice on creating a personal brand, since I have credibility in the form of success and millions of social media followers.

Personal branding is important because ultimately, your personal brand will differentiate you from your competitors. When creating your personal brand, you want it to stand for something. The last thing you want to do is to be another boring realtor, another pushy sales agent, another coach who lacks that ‘X’ factor. You are unique, and you need to figure out your unique superpower and incorporate what makes you stand out into your branding. Your personal brand should be a reflection of your unique superpower.

I spent a lot of time building my personal brand. And that’s why today, I want to share 10 insider tips on creating a personal brand based on your superpower.

Why Should You Be Creating A Personal Brand?

A personal brand isn’t something you create after you already have millions of followers on social media. Instead, I like to think of your personal brand as your reputation and your image. If you asked others to describe you in three words, what would they say?

Would people say positive things about you and your brand? Would you like what people said? Or would it be negative?

Get some clarity on how you want others to see you. Figure out the three words you wish other people would use to describe you, and your brand. Those three words will become the base of your personal brand.

For example, the three words could be, “Diligent, “Honest”, and “Humorous”. It can be whatever you most desire to be known as.

Now, my personal recommendation is not to stop there. Next, you want to find out what your unique superpower is, and build your personal brand around that.

Why Should Your Personal Brand Be Created Around Your Superpower?

What do superpowers have to do with creating a personal brand? If you’ve followed me for some time, you know that I love superheroes like Iron Man or Batman. Studying comics, I noticed one thing. Superhero characters often have longevity. People remember these characters. Some of these superhero characters have been around for decades. People like to follow the story of superheroes.

That’s why when you are creating a personal brand ,you want to model your brand story after a superhero story. Basically, you are creating a character. The character is you, but maybe not all of you.

In other words, perhaps you tell your audience certain stories from your past, such as things that shaped you, but you don’t tell them about your current private life. That’s perfectly okay. Your personal brand doesn’t need to be based on your full story, or include every little detail of your life. With personal branding, you just have to reveal enough of a story so that you are authentic and people can connect with you.

Focusing on your superpower also has another benefit. Instead of trying to be good at everything, you narrow it down to what you are best at. What you’re best at is your special gift – your unique superpower. You have positioned yourself as an expert on one particular subject.

If you claim to be an expert at everything, nobody will believe you, and nobody will like your brand. That’s why specializing in one thing or one niche creates a lot more credibility. If you position yourself as an expert in one niche subject or field of focus, your brand will garner more respect and attention.

I personally have been using this strategy, and it’s been working. I have positioned myself as an authority figure and established myself as an expert in certain niche fields related to business, copywriting, sales, and closing. That means that my personal brand won’t be for everyone. My brand is for certain kinds of people who are interested in learning what I am an expert at. P

art of developing my personal brand involved telling my story of how I became an expert at these things. I won’t be around forever, but the character of Dan Lok will live on.

Below are 10 insider secrets for creating a personal brand using your unique superpower:

1. Creating A Personal Brand by Discovering Your Superpower

The first thing you need when creating a personal brand based on your superpower is, of course, your superpower. I’m not talking about superhuman strength or the superpower of flying, though.

Your superpower is what you exceed at. You superpower is your special gift, skill, or talent – it’s something you are exceptionally good at.

It could be anything from public speaking to consulting to SEO copywriting. Your superpower is based on your primary skill that you are an expert at.

Focus on a superpower that you enjoy, which will also bring value to the marketplace. Then, communicate your superpower to your target audience.

What if you aren’t sure what your superpower is, exactly? Determining your strengths and weaknesses is an important task to further your growth. So you might want to dig deeper and get to know yourself.

Usually, your superpower feels effortless. It’s what you’re naturally the best at, without trying that hard. You are great at it, and it amazes others. Your superpower can be a skill or something you understand more clearly than others. It could be something you’re so good at, you’re are almost fearless. When you discover your superpower, you will notice because it will feel just right, and you’ll feel very confident doing it.

2. Be Clear on What You Want to be Known For

Tying back to your reputation, what do you want others to say about you?

Maybe there are others that have a similar superpower to yours. For example, there are several motivational speakers out there, but what if your superpower is motivational speaking? How do you break through the noise and stand out from the crowd? You do this by creating a personal brand that is solid, unique, and powerful.

When you are clear on what you want to be known for, you don’t leave anything to chance. If you look at my personal brand, for example, what do people know me for? Possibly things like “Dan Lok is a millionaire”, or “Dan Lok is the King of Closing”, or “Dan Lok is the boss in the Bentley”, or “Dan Lok wears a red suit.” Now, do you think any of that was by accident? No. I made very conscious choices about my personal brand and what I wanted to be known for.

So, what do you want to be known for? What do you want to be viewed as an expert in? Make sure you are clear on this. Then start to communicate it with your actions, words, and personal branding.

3. Creating A Personal Brand By Adding A Face To Your Business

Another reason why personal brands are so powerful is this: When you are creating a personal brand, you are adding a face to your company. Your business isn’t just a logo or a product anymore. That’s important, because people don’t really connect with logos. They connect with humans beings they like and trust. That’s why adding a face to your personal brand can really help you.

Adding your face to your brand adds credibility and increases trust. Why? Because at the end of the day, people buy people. They don’t buy products as much as they buy people.

With a strong personal brand, it’s no problem if your product or career might change. You and your personal brand stay the same. You are so much more than a logo and that’s why you will stand out. If people are connected to your story and you ‘why’, they will follow you. Even if you change careers. They want to know what you as a character will do next.

4. Creating A Personal Brand by Adding Your Backstory

All superheroes have on thing in common. They have a backstory, which tells their audience how they became superheroes in the first place.

There are three very powerful ways to tell your backstory:

The reluctant hero: In this story, the hero is an ordinary person. But something changes in their lives that makes them step up as a hero. In the beginning, they aren’t sure if they can do this though. Only when they find a reason – a strong ‘why’ – they fully pursue their story as a superhero.

An exceptional person who overcame serious obstacles. People aren’t interested in ordinary people. They love to watch people who are great at something and succeed, despite obstacles and challenges in their way. When you build your personal brand on such a story, people will want to follow you, because they are wondering, What will happen next? People also love underdog stories.

Us versus Them. This is another powerful story because people tend to naturally think in belief systems. It’s very powerful if you and your tribe have the same enemy. Use this tip only for good.

Now all you need to do is look back and see which of the three fits best with your story. Are you a reluctant hero who only found your true calling after something significant happened? Or have you always been on your path and overcame big obstacles to get where you are? Or maybe you want to create your personal brand on an us vs. them framework?

Decide which one you are, and start telling your story. Storytelling has infinite power when it comes to marketing. Maybe you heard of the saying, “facts tell and stories sell”?

5. What Do You Stand For?

When you are creating a personal brand based on your superpower you also want to communicate what you are stand for.

If you look at popular superheroes, they all stand for something. People don’t care that much about what you do. They care about why you are doing it. So if you share your story and share why you are doing what you are doing – wouldn’t that add much more power to your personal brand?

Think about successful entrepreneurs or celebrities that you look up to. What do they stand for? What does Elon Musk stand for? Or what about Oprah?

This also ties back to your backstory and your ‘why’. Tell people what you stand for and why. Are you contributing to a good cause? You will be creating a powerful personal brand if you are. Even if others are doing similar things as you, you can find a way to be unique. Even if others have a similar ‘why’, nobody has the same unique backstory as you do. So when you link the two together you will stand for something and nobody else can do it the same way. You will be able to cut through the noise and stand out with your story.

6. Creating A Personal Brand Based On Your Parables

You might be wondering, what are parables? Simply put, parables are your stories. You have your main backstory but you also have other stories that you use to make a point or strengthen your personal brand. So, if you watch my YouTube videos, for example, you will see I have a few stories. I have my copywriting story about my first mentor who taught me the art of copywriting, I have a story about my mother, and a story on how I used to work in a supermarket, and so on.

You’ll want to create an inventory of stories that you can tell when you are making a certain point. You also want to continuously add more stories to your inventory. Because at the end of the day, marketing is storytelling. Never forget that facts tell and stories sell.

7. Your Secret Language

When you are creating a personal brand, you also want to pay attention to how your target audience is speaking. Maybe they are using certain words and phrases that don’t make much sense to outsiders. But when you use the secret language they will feel connected to you much faster.

So, you might want to do some research on your target audience and see how they speak and what their lingo is. But since you are your personal brand, you want to make sure your secret language also makes sense to you.

You are unique and you want to show that by creating a personal brand. Don’t try to copy others. Don’t try to copy me. There is only one you in this world.

8. Create Your Own Technology

This is very closely linked to your secret language. When you are creating your personal brand you want to come up with your own technology or your own mechanism. What do I mean by this? This means you are creating a system that helps your customers solve a problem, and then you give it a name.

For example, if you are an accountant you most likely already have a system in place. You have some way of how you help your clients. Now all you need to do is give that system a name.

Maybe you hear of the book “S.P.I.N. Selling”. In this book, the author is teaching how to sell following a certain method. He came up with it and called it SPIN.

Now while there are many people that teach sales, he is the founder of the SPIN sale technology. He stands out from the crowd because nobody else uses this kind of technology.

Maybe what he teaches is very similar to other sales methods. But because of the technology, it is special. You could easily do the same for your superpower when creating a personal brand.

9. Creating a Personal Brand For Your Niche

When it comes to marketing and branding, you don’t want to appeal to everyone. Many people think it’s better for sales to try to relate to everyone, but it’s actually not. Trying to market to everyone is counterproductive. You become too vague and you end up selling to nobody. Why? Because consumers in the marketplace would rather buy from someone who specializes in solving the specific problem they’re looking to solve.

Take a look at your current customers – what kind of professions do they have? If a large chunk of your audience are realtors, start by marketing to realtors. If, however, a large part of your audience are entrepreneurs, market to them. You get the idea.

Nobody goes to get a specific surgery from a general practitioner.

It’s the same when creating a personal brand. Maybe there are several things you are good at. Still, you want to start narrow and very specific. If needed you can always go a bit broader later. As I said, your specific superpower also helps you to be more specific. You aren’t an expert in everything. You are the go-to person for one or two very specialized things.

10. Creating a Personal Brand Based on Your Signature Style

When creating a personal brand, your signature style will play a role, too.

Remember my superheroes analogy? All superheroes have a signature style. They all have a special suit or outfit that they wear when they get into their hero persona. That’s also what I did with my red suit. I wear my red suit for special occasions, like when I’m on stage. People easily remember it and it became part of my personal brand identity.

Your signature style means more than the clothes you wear, though. Your signature style incorporates the color themes you use on Instagram, and the general feelings you evoke with your style. Is it luxurious? Sporty? Intellectual? Adventurous?

Your signature style also is formulated by the way you speak. Are you direct and authoritative? Or are you warm and bubbly? How about humorous and sassy? Choose a way to speak to your audience that matches your signature style and helps solidify it.

Again, you want to make very conscious choices about this. Base it off your unique superpower. I also suggest you make sure that your personal brand is congruent. Congruent in itself and congruent with your personality.

Ready To Supercharge Your Personal Brand?

You’ve probably learned a lot about creating a personal brand by reading this article. However, there is still much, much more to consider when it comes to building a powerful personal brand.

Since you are your personal brand, you should always be working on bettering yourself. If you become better, your personal brand becomes better, too. That’s why I always advocate for the importance of lifelong learning.

If you want to supercharge your personal brand and become a better version of yourself, now is the right time.

To celebrate the Lunar New Year, I’m offering a special discount in the Dan Lok Shop. Buy any two of my courses and get one for free. So, for example, you could get my Personal Branding Secrets, my YouTube Secrets and choose one more course for free. Use this package deal to educate yourself and create an even stronger personal brand.

Check out the special Buy 2 Get 1 Free store-wide discount HERE.

The Most Important LinkedIn Content Strategy For Your Personal Brand

January 20, 2020 by Dan Lok

What is the most important LinkedIn content strategy? Many people already focus their content marketing efforts on other social media platforms, other than LinkedIn.

But on LinkedIn, there is also a lot of potential for content marketing. My team and I tried different approaches on LinkedIn and noticed something.

The difference between LinkedIn and other social media channels is this: The rate on which a post dies is a lot slower.

Let’s take Instagram as an example. When you post a piece of content it gets the most engagement within the first hour after being posted. If you don’t get many likes or comments fast, the post will die down. It’s all about those first few hours. So, content on Instagram is relatively short-lived.

LinkedIn is currently very different. That’s why content marketing on LinkedIn is something you should absolutely consider. Especially if you want to build your personal brand in your niche.

So, what is the most important LinkedIn content strategy? How can you build your social brand?

Is Copywriting The Key To Your LinkedIn Content Strategy?

In my opinion, to know and utilize copywriting is the most important LinkedIn content strategy. What does that mean?

Copywriting is a skill that allows you to persuade others through your written words. If you know copywriting, you know to write in a way that gets others to act.

On LinkedIn, there are two important chances to use copywriting: Your posts (updates) and your content (articles on LinkedIn).

If you know some principles and rules of copywriting your written content will go up in engagement. You will know exactly how to position your personal brand, too.

Articles on LinkedIn are a lot like blog posts. Profile posts, on the other hand, are more like traditional social media ads.

How To Write Engaging LinkedIn Posts

How do you write a good LinkedIn post? A great way to start is giving your posts these three parts: a hook, the main content and the call-to-action.

First of all, your post needs a hook. A hook is something that draws the reader in. It could be an interesting question or an unusual claim that you are making. Anything that stops them from scrolling and actually gets them to read your article.

Remember though that on LinkedIn, most people aren’t looking for light entertainment. They are looking for content that makes their life easier or is helpful to them in some way. They are looking for value or useful knowledge. So really deliver value in your posts.

The way LinkedIn posts work is that you will only see the first three sentences on the feed. Then comes the “open more” button. You want to make sure your hook is right at the beginning, so the reader actually clicks on the “open more” button.

Good copy is crafted in a way that the reader is guided from one sentence to the next.

Before they noticed they read your whole post and want to engage with it.

After the hook, you could tell an interesting story or give valuable information to the reader. Something so that they actually want to read on.

You also always want to have a call to action at the end of your posts. The call to action tells the reader what they should do next. Is there a link they should click? Should they leave a comment? Share your post with a friend? Clearly tell the reader what you want them to do exactly.

So as you see, a LinkedIn post looks like a typical social media ad.

But as not many people are actually posting content on LinkedIn yet.

That’s why it’s a great chance to get a lot of engagement. It should definitely be part of your LinkedIn content strategy.

How To Write World-Class LinkedIn Articles

The second piece of written content in LinkedIn are articles. They are very similar to blog posts.

When you write an article on LinkedIn, it’s a great idea to keep sharing them in your posts too. This way your articles will get more attention.

In your articles, you want to give valuable advice to your readers. Keep in mind who your audience is. You will mostly communicate with other business owners or self-employed people. They are on LinkedIn to expand their network and possibly to find jobs.

It’s a very different audience than on most other social media channels. So don’t go ahead and copy your Facebook posts on LinkedIn. Instead, keep your audience in mind and write for them.

Focus on your niche to build up a strong personal brand. Really think about what you want to portrait. Position yourself as an expert through your content.

Articles are usually longer than posts. However, they shouldn’t be long-winded. In articles, you don’t want to do academic writing. Keep it conversational. It’s best to write in the language of the audience in your niche.

If you make it sound like a scientific paper, most readers will scroll past it or stop reading in-between. Why is that?

Because, on social media, people aren’t using their full attention. They scroll through their feed rather mindlessly. If your copy is too hard to read, they won’t bother.

The Importance of Copywriting

The thing with copywriting is, most people don’t know how important it is. They think it’s enough to quickly write out a post.

But, writing something on the go isn’t a content strategy. Copywriting is not like the writing you learned in school.

Actually, you sometimes break the rules of traditional writing in order to sound more conversational. Copywriting isn’t about being academically correct. It’s about engaging the reader and get them to take action.

Copywriting is most prominent in ads and sales letters. But it’s also valuable for your LinkedIn content strategy.

I personally started out in copywriting. I see how most people don’t really understand how copy works. It’s about captivating people and it’s closely linked to marketing.

That’s why when you learn the skill of copywriting you also will understand marketing on a deeper level.

It’s not enough to quickly write out a text. You have to understand your niche and target audience first. Then tailor your content to them.

So, you might want to learn how people get engaged and re-engaged by your written words.

If you use the principles of copywriting in your LinkedIn content strategy, your engagement will skyrocket.

Leverage Videos on LinkedIn

Videos are another great piece of content on LinkedIn. Especially, as there aren’t as many videos yet as on other social media platforms.

So this is a great time to start out. No matter if you are new to video making or a novice who is used to making videos.

LinkedIn videos produced some impressive numbers of engagement:

more than 300 million impressions on the platform
three times more engagement than text-posts
videos are five times more likely to start a conversation between LinkedIn members

For your own videos, you want to make sure you know exactly what you want to portrait. Be yourself, but highlight the parts of your personality that fit with your audience.

If your clients tend to be more professional then you want to make sure to dress professionally and the camera is set right. Even the camera angle is important.

For business, it’s best if the camera angle is going up. You don’t want to be looked down on. Also pay attention to your body language, mimic, and gestures.

Keep in mind, you are on LinkedIn and the users there value a certain type of content.

LinkedIn is Different From Youtube

In youtube videos, most people are a bit more hyped. It’s okay to be more casual and outgoing. On LinkedIn, you might want to tone it down a bit. You don’t want to turn off your potential contacts.

Really be mindful of who your clientele is and what you want to appear like in your videos.

Even for videos, you want to follow the principles of copywriting. Maybe script out what you are going to say. Don’t read out your script though, you want to stay natural and engaging. Click To Tweet

Don’t be over the top, but don’t sound a robot either. Be a human being that has something valuable to say.

Again, you want to know your audience and what kind of words they would use. What kind of person do they see as an authority? What topics are they interested in? What will stop them from scrolling and watch your video?

If you focus on them it will allow you to build a strong personal brand.

What Kind of Content Does Well on LinkedIn?

When it comes to content, you want to be original and valuable. Don’t repeat the advice that everybody else has already posted. Or if you have to, add a different angle to it.

Original content is interesting and a great way to build your personal brand.

Nobody likes boring stuff. Keep it fresh and engaging for your readers.

Again, it all comes down to good copywriting.

Also, don’t be too self-centered in your content. Yes, you want to position yourself as an expert, but that doesn’t mean you want to boast.

You can position yourself as an expert by actually caring about your readers and adding value to them.

If you only talk about yourself in your posts, your readers will get bored. Really think about what’s in for them.

https://www.shutterstock.com/image-photo/chiangmai-thailand-oct-42018-women-holds-1194727528

An Underrated LinkedIn Strategy: Hashtags

Hashtags are another thing you want to add to your LinkedIn content strategy. They are severely underused on LinkedIn – which means there is a lot of opportunities.

It’s most common to use hashtags on your posts. So, if you write a post on sales, for example, you can add the hashtag #sale.

But your hashtag shouldn’t be only in your post- Also put it in your comments when you comment back on other people. It’s gonna trend and your name will keep popping up in your industry.

You can also put hashtags in your LinkedIn profile. Put it anywhere, where it makes sense. You don’t want to spam people but you want your name on posts that get trending.

If your name keeps coming up in trending posts, you will get known in your niche on LinkedIn.

Which hashtags to use exactly is a question of marketing. Again, know the audience you want to attract. What hashtags are popular and relevant in your niche?

Increase Your Network on LinkedIn

Another vital part of your LinkedIn content strategy is to expand your network.

Whether it’s followers or mutual connections, for LinkedIn, every connection you have counts. So really work on getting a bigger network.

One thing that is so great about LinkedIn is that it is relatively easy to reach users in other people’s networks. If a person engages with your content, that piece of content might show up in their network. So you can really branch out into other networks.

And the more people are in your network, the more people you can reach in their network. It almost sounds like an MLM – thankfully it’s not. But this is how LinkedIn is set up. If you know and understand this part, you can see how important networking is on this platform.

So, by posting valuable content that is very engaging you expand your network. And because you have a bigger network now, the next piece of content gets even more engagement.

Do you see why this is so powerful to build your personal brand?

This way you will get well known in your niche. Your name keeps coming up on relevant topics in your sector. Others will see you as an authority in your field.

Choose The Top Trending Material

Now you published all that amazing content. You’ll likely see that some posts, articles or videos got a lot of engagement. Maybe it got many comments or got shared a lot.

You want to pay attention to which posts were trending. This means the readers do resonate with something you said. You managed to position yourself as an authority and expert in your industry.

Now you want to go ahead and copy that post on your LinkedIn profile for several reasons. It re-engages people back into your LinkedIn content. Also, it keeps your post alive. If you don’t do this the post or piece of content might die. But if people re-engage, it goes back up and might even show up in their network all over again.

So that’s a huge advantage of putting what already worked back into your profile and have it re-trend again.

Monitor Your Performance

Now I said that content on LinkedIn doesn’t die down as fast as content on other social media platforms.

Still, your post has to perform well within the first few hours after you published it. In those hours after posting only a part of your network sees the post. If they react well to it, your reach expands.

If none of your connections engage with your post, it will die immediately. It won’t even get a chance to trend. That’s why it’s so important to know a bit about copywriting. An engaging copy will get your content to actually be seen. Copywriting will also help to keep your posts alive.

So pay close to attention to your posts early after it was published. But even later, keep monitoring your content. If you notice some of your posts aren’t performing well, you can learn from that and adjust your strategy.

And of course, also monitor which posts are doing especially well. Find out what made these posts so good and apply the principles to your future posts too.

Understand LinkedIn

Another important part of your LinkedIn content strategy is to understand how LinkedIn works. What kind of content does well on LinkedIn? How does the algorithm work? What kind of people are on there and what do they value?

An important aspect to note here is the use of links on LinkedIn. LinkedIn wants the users to stay on the platform as long as possible. So, when you post a link, LinkedIn doesn’t like that. The algorithm will pick it up and your post doesn’t rank well. You want to avoid that, as you want all your content to be visible and trending.

So, what can you do? Instead of external links, direct your users to other posts that are already on LinkedIn. Share valuable information with your audience but don’t send them to leave the site. This way, LinkedIn won’t punish you.

Want To Develop The Number One Skill You Need To Succeed In Content Marketing On Any Social Media?

Now really, the basis of every successful content strategy on social media is copywriting.

It’s about understanding the user, writing for them and persuading them to take action with your words. And that’s exactly what copywriting is all about. We see a lot of this on LinkedIn.

It’s so much more than just writing. It’s persuasion in your written words.

In my early twenties, my career skyrocketed after I mastered the skill of copywriting. It allowed me to increase my income and slowly get to where I am today.

Many of my followers kept asking me to offer training so that they could learn copywriting from me.

That’s exactly what I did. I created a free, on-demand training that explains the principles of copywriting in greater detail.

In fact, copywriting works for all social media channels. If you want to take your LinkedIn content strategy to the next level, check it out.

Click This Link To Access Dan Lok’s FREE Training.

How To Position Yourself As An Expert

January 18, 2020 by Dan Lok

Do you know why it’s important to learn how to position yourself as an expert? Because establishing yourself as an expert in your industry means that people in your industry will think you’re the best.

If you’re viewed as an expert, you’re viewed as the best.

Most people want to work with the best, learn from the best, and collaborate with the best. This means that if you figure out how to position yourself as an expert, you’ll be highly sought-after. Opportunities will be endless.

Furthermore, most people are willing to pay premium prices to work with the best and to work with experts. For many business executives, working with an expert is worth every dollar.

In fact, the moment a business increases its hiring budget, they’ll often seek out experts to hire, especially if they can now afford to hire a coveted expert.

Another great thing about learning how to position yourself as an expert, is that once you become viewed as an expert, you are highly trusted. This means that your clients and peers will trust you with big projects, large-scale public speaking opportunities, coveted media slots, exclusive contracts, and more.

Successful people have often established themselves as an authority figure or expert, in a particular field or subject area. They become known as the person to go to for their niche.

You will feel very significant if you’re known for something. Once you learn how to position yourself as an expert, you’ll be known for something, and it’ll lead you to amazing opportunities.

In this article, I’m going to guide you on how to position yourself as an expert. If you are able to establish yourself as an expert, incredible opportunities will come your way, and you’ll earn a much higher income than you do now.

In other words, becoming viewed as an expert is extremely good for business.

Let’s discuss some various ways you can work towards positioning yourself as an expert.

Specialize in a Niche Area of Focus

As soon as you decide you’re going to narrow your focus and specialize in a particular niche, you’ll fast-track your way to expert-level status.

It’s very difficult to be viewed as an expert unless you specialize in something particular. If you specialize in a service such as copywriting or closing, for example, you’ll get more clients than you would if you were a general freelance writer or a general sales person.

An expert eats, sleeps, and breathes his or her special skill. An expert’s sole focus is typically on that one thing they want to be the best at.

The reason this works is because you gain your audience’s trust when they know your focus isn’t split between various services, fields, or industries. Once it becomes clear that you’ve dedicated yourself to one niche, you’ll attract more clients and more opportunities.

Have you ever noticed that you tend to gravitate towards ‘specialists’ because you view them as experts? I want you to imagine that you’re searching online for a freelance graphic designer to design your new company logo. What would attract your attention more: A general graphic designer, or a graphic designer who only designs company logos, and specializes in logos?

That’s why it’s best not to claim to be an expert at everything, but rather an expert at one thing.

Get Media Coverage

When you’re trying to figure out how to position yourself as an expert, hopefully you won’t forget how important media coverage is.

I’ve been interviewed by Fox Business News Network and CNBC, as well as plenty of media coverage from Forbes and Entrepreneur magazine.

If you’re interviewed in a big magazine, or quoted as an expert in a large publication, you’re effectively positioning yourself as an expert.

Wondering how to accomplish this? One thing you can do is pitch people who write for large publications that have a target audience that aligns with yours. If the writer is intrigued by your story, they might contact you for an interview or a quote.

Worried that you don’t have what it takes to craft a compelling pitch to the media? Many people hire copywriters to write their pitch for them, so that it’s as persuasive as possible.

Another thing you can do is use HARO which stands for ‘Help a Reporter’ and sign up for email updates as an expert source for the media. Often, popular magazines and well-known publications will send out queries, looking for a particular expert in a particular field, who can contribute advice to their article or story. By responding to several of these queries every day, you’re bound to get some media coverage.

When people start seeing that famous publications are quoting you as an expert or interviewing you, you’ll immediately be viewed as an expert and you’ll be highly sought-after. Being featured in a popular magazine is a very effective form of social proof.

How To Position Yourself As An Expert Using Social Proof

You might be wondering, What exactly is social proof? Well, social proof is a social and psychological phenomenon that describes people’s natural tendency to ‘do what everyone else is doing’, ‘follow whoever everyone else is following’, ‘buy whatever everyone else is buying’ and copy the actions of others. The term was coined by Robert Cialdini in his 1984 book, Influence: The Psychology of Persuasion.

With the rise of social media, the concept of social proof has become much more powerful than Cialdini himself could have predicted.

For example, if your Instagram account has hundreds of thousands of followers, people will view you as an expert and be more likely to follow you. I currently have over 1.5 million followers on Instagram, and this just makes more people want to follow me and work with me. This is social proof at work.

Similarly, if your book is for sale on Amazon and has hundreds of positive reviews, this is another form of social proof that positions you as an expert.

You can call yourself an expert all you want, but it doesn’t mean much unless other people are calling you an expert, too.

I always say that what other people say about you is infinitely more powerful than if you say it yourself.

This is especially true when a popular public figure or influencer endorses you as an expert. Whenever someone famous or well-known endorses you, this is an especially powerful form of social proof.

Provide Value on Social Media

Short Instagram stories, Facebook Live videos, and YouTube videos are a great way to show your followers that you are an expert on a particular subject.

You don’t want to give all of your knowledge and expertise away for free, but you do want to provide value in these videos to demonstrate that you not only know your stuff – you’re an expert.

You can answer common questions your audience has, so that you’re providing valuable advice and positioning yourself as an expert.

When you’re figuring out how to position yourself as an expert, you’ll want to keep track of the common questions and concerns from your audience. Make sure to provide expert advice on your social media that answers some of these common questions.

Publicize Your Awards, Accolades and Experiences

Be sure to tell your story to your audience about how you got to be so good at what you do, and how you became an expert in your field. Describe your experiences that lead you to your current expert-level status.

Furthermore, don’t forget to publicly share any awards, accolades, interviews or press that you’ve received. All of these media mentions and awards help boost your position as an expert.

You might be thinking, But what if I don’t have any awards or accolades? If you don’t have any yet, why not apply to be nominated? Sometimes awards are awarded through a voting system, and other times there’s a panel of judges. Sometimes, a submission of some kind is required to be considered for an award. With a support system behind you, you can try to get yourself nominated for recognition.

In 2019, I won the Eventex People’s Choice Event for Closers in Black. The award is based on votes from members of the public, and I came in second place. I also won one of the 2019 Best in Biz Awards and a 2019 Stevie Award.

Speak at Public Events

It’s not easy to get a position speaking at a public event. However, being up on stage in front of an audience definitely positions you as the expert. Everyone knows that the person up on the stage is the expert. I recently gave a public speech on the stage of StartCon Australia, and I’ve also done two TEDx speeches.

Speaking on these prestigious stages definitely helped me establish myself as an expert.

Whenever I’m given an opportunity like this, I make sure to prepare very valuable material for my audience. I make sure not to let such an important opportunity go to waste.

Testimonials, Testimonials, and More Testimonials

The more testimonials you have from impressed customers, the more you’ll be viewed as an expert.

I have received thousands of testimonials. Many of these are video testimonials from students who graduated from my High-Ticket Closer Certification Program (HTC graduates) with positive reviews.

These reviews and testimonials only make more people want to enroll in HTC.

Associate With A-Players

Don’t get caught associating with B players. Why? Because winners surround themselves with other winners. A-players surround themselves with other A-players. Experts should therefore surround themselves with other experts.

People will respect you more if they see that you associate with A-players and work with the best.

I associate myself with A-players such as Dan Pena and Jay Abraham.

So, where can you meet A-players? You can meet A-players at elite networking events, or within elite communities such as my HTC community or my Closers in Black community.

Charge High-Ticket Prices

Experts always charge high fees, and part of positioning yourself as an expert is raising your prices.

Many of my mentees have thanked me for teaching them how to charge higher prices. I equip individuals with the self-confidence and closing skills necessary to charge higher prices. It’s these premium prices that help position you as an expert.

No expert would charge a low fee, so if you want to learn how to position yourself as an expert, raising your rates must be on your to-do list.

If you discount your services or charge low fees, people will assume you must be pretty amateur and not an expert. Everyone understands that they get what they pay for, and they assume they’ll be paying more for an expert.

Write a Book

Although it’s a lot of work, writing a book is another powerful way to position yourself as an expert. You’ve heard the expression, “I wrote the book on that.” Well, the truth is, if you write a book on a niche subject, people will automatically assume that you must be an expert in that niche.

Imagine if you are trying to figure out how to position yourself as an expert in interior decorating. If you’re trying to close a high-ticket client, wouldn’t you be more likely to close that client if you could show them the recent book you got published on interior decorating?

I have published over a dozen books, including several books on High-Ticket Closing, and people started calling me the King of High-Ticket Sales.

I don’t really want you to call me that, so please don’t. The point is, because I teach a course on High-Ticket Sales and I’ve also written books on it, people know that I’m an expert in this niche. I’ve established myself as an authority figure on this subject.

The Closer’s Black Book is one of the best books I’ve written on the art of closing, and people buy it because I’ve established myself as an expert on this subject. The people who buy this book know that they’re going to learn about closing from the best, because I am a master at closing. Click here to buy a copy of The Closer’s Black Book.

Do You Need Help Figuring Out How to Position Yourself as an Expert?

If you need help figuring out how to position yourself as an expert, let me ask you this: Are you ready to invest in yourself? The Dan Lok Shop has several items that will help you learn how to position yourself as an expert. Click here to visit the Dan Lok Shop and set yourself up for success.

How Influencers Are Using Negative Attention To Create The Bandwagon Effect, And Why It Works

December 21, 2019 by Dan Lok Leave a Comment

Social media influencers have a lot of tricks up their sleeves when it comes to getting more followers, more engagement, more likes, more shares, and more exposure. Figuring out a way to create the bandwagon effect is one of the ways rising influencers gain momentum – but is this a good way to grow your following? Before we get into that, let’s talk about what the bandwagon effect is.

Whenever you do something simply because “everyone else is doing it,” you are shamelessly riding the bandwagon.

The bandwagon effect is a psychological phenomenon characterized by the increase in the probability that an individual will adopt certain beliefs or follow certain trends, simply due to the fact that a large number of other people are doing it.

People will ride the bandwagon in order to follow the crowd. The thing is, they’ll do this even if the crowd’s beliefs oppose their own true beliefs.

When you see that an influencer’s post got a lot of retweets on Twitter, you’ll be more likely to retweet their post. If you notice that most people are cheering for a particular team at a sports event, you’ll be more likely to cheer on that particular team. This is often called “hopping on the bandwagon” or, “jumping on the bandwagon”.

The Bandwagon Effect Requires Social Proof

Without social proof, the bandwagon effect won’t be easily achieved. But what exactly is social proof?

Social proof is based on the concept that human beings tend to follow the actions of the masses, or follow the crowd. We tend to rely on social cues – or social proof – to make our decisions. And, we tend to conform to whatever the majority is doing or thinking.

We tend to rely on social cues to make our decisions, which is why social proof is so important for influencers and brands. Click To Tweet

When deciding what to buy, what to think, and how to act, do you rely too heavily on social cues? Do you look to see how others are reacting, before deciding how you are going to react? Have you noticed a strong desire to conform to whatever seems to be the popular choice or the socially acceptable decision? If so, you’re one of the millions of bandwagoners who make the bandwagon effect work.

When people see social proof that there are a large number of people doing something, or an influential person is doing something, they’re more likely to hop on the bandwagon and join in. Some people call this ‘following the crowd’, others call this the ‘herd mentality’, and others call this ‘riding the bandwagon.’

Examples of Social Proof at Work

If an influencer already has 1 million followers, you’re more likely to want to follow them, right? And if an influencer’s product already has thousands of online reviews, you’ll be more likely to buy it, correct? Similarly, we’re more likely to buy a book on Amazon that has lots of reviews from the public, or has been endorsed by a celebrity. Statistically, 91% of 18-34-year-olds trust online social proof reviews as much as recommendations from someone close to them. We also tend to trust endorsements from public figures.

When you choose to buy a product because a popular social media influencer or a celebrity has endorsed it, that is social proof at work. Similarly, when you choose to sign up for an influencer’s master class because you see that 10,000 people have already signed up, that too is social proof working its magic.

Social proof is also at play when you decide to wait for a table to eat at a busy restaurant, instead of eating at the restaurant next door with plenty of empty tables available. But what if that empty restaurant actually served better food? Why is it that instead of finding out, we’re more likely to follow the crowd?

Relying On Social Proof Indicates Low Self-Esteem and a Desire to Fit In

Your innate desire to fit in with the rest of the crowd affects your purchasing decisions. Your desire to fit in also affects your decision to adopt a particular belief or take a particular action.

Why do so many people refer to how others are reacting, before deciding how to react themselves? The answer could have a lot to do with low self-esteem.

When someone is motivated to fit in with the rest of the crowd, or hesitant to decide their own reaction independent of the reaction of others, does that indicate low self-confidence?

What if your actual desire was the opposite of what the majority of people were doing? Or, what if you thought the decision the masses were making was actually a pretty stupid decision? Would you adopt the herd mentality, and base the validity of that decision on the number of people doing it? We have already established that doing something simply because everyone else is doing it, is the epitome of riding the bandwagon.

In fact, wouldn’t you agree that not doing something that everyone else is doing, requires a high level of self-confidence? To intentionally be the odd one out – to be okay with not fitting in – that, to me, is admirable.

Using Negative Attention to Your Advantage

You’ve probably heard the expression, “All press is good press”, and “There’s no such thing as bad publicity”, right? But is bad press ever really a good thing?

Some influencers think negative attention can be a good thing, and later in this article I’m going to reveal my true thoughts on the matter. But first, let’s discuss whether or not there’s any truth to the concept that “All press is good press”. Is negative attention ever advantageous for influencers?

When you ‘hop on the bandwagon’ by bad-mouthing a public figure on social media, because everyone else is bad-mouthing that public figure, you’re just giving them more exposure and promoting their brand. When a YouTube video goes viral, it’s generally considered a good thing, even if it went viral because people were making fun of it or shaming it.

Influencers are Leveraging ‘Outrage Culture’ and Using ‘Outrage Marketing’ to Get Attention

Outrage culture, also known as call-out culture, is a form of public shaming, popular among millennial social media users. In today’s outrage culture, it’s completely normal for social media users to identify social media posts that are offensive, repost them, and “call out” whoever originally posted it to publicly shame them.

Stirring up controversy is something many influencers do intentionally, to gain exposure in the media, and leverage outrage culture. Some influencers are hoping that what they post will result in a Twitterstorm of absolute outrage. If that’s what it takes to stand out and be noticed, they’re willing to do it, and it becomes part of their influencer marketing strategy.

Stirring up controversy is something many influencers do intentionally, to leverage outrage culture and gain exposure in the media. Click To Tweet

Sheer outrage can be a driving force, and people are inclined to share negative stories and spread the negative virality.

Ryan Holiday, former Director of Marketing for American Apparel said, “What some marketers have realised is that with polarising products and campaigns, they can use the outrage – real or sincere – of their opponents to hijack the media and get attention.”

The question is, is this form of outrage marketing ethical? And let’s say you don’t care about ethics, then let me ask you a different question. It may have worked once or twice, but is this marketing tactic sustainable?

It’s my belief that when outrage marketing becomes more widely understood, people will stop falling for it. It’s therefore certainly not a sustainable marketing tactic. It’s also not typically an ethical one.

You might be wondering why outrage culture has become a thing. The truth is, getting outraged over minor controversy online is a welcome distraction from people’s real problems. It’s also an easier and less thought-provoking outlet for people’s outrage, as compared to getting outraged over real problems such as war, poverty, or violence.

The Masses Project Negative Emotions Onto Social Media Influencers

People project negative emotions onto social media influencers because they function from a lower state of being. They are generally angry, sad, moody or depressed in their own lives, and outrage culture provides them with an outlet to get angry.

Many people tend to be focused on the media’s negative stories, and influencer marketing campaigns take advantage of this knowledge. Like I said earlier, people are inclined to share negative stories and spread negative virality – especially if they themselves are in a bad mood.

Rather than work on improving their own lives, many people would rather call out worse offenders than themselves. This distracts them from their own issues.

Famous Examples of Influencers Who Used Negative Attention to Create a Bandwagon Effect

In recent years, one of the most famous examples of an influencer who used negative attention to her advantage, was Nicole Arbour and her viral video, “Dear Fat People”.

People weren’t really talking about the Canadian comedian Nicole Arbour until she released her YouTube video, “Dear Fat People” which today has amassed over 14 million views on YouTube.

Does it surprise you that it was all a marketing scheme? In an interview with Cosmopolitan, Arbour admitted that “Dear Fat People” was a pre-planned marketing scheme, and that the highly controversial video changed her life financially, as she predicted it would. The short “Dear Fat People” video. She also boasted about film and TV offers that came after that video’s release. “Dear Fat People” launched Arbour’s career, all because of the negative attention it amassed.

Logan Paul is another controversial YouTuber and influencer who has over 20 million subscribers on YouTube.

In late 2017, Paul posted a video which showed a dead body in Japan’s “Suicide Forest,” which spurred outrage online. Paul was accused of making light of suicide. Paul later posted an apology video which garnered over 56 million views, and his following only continued to increase.

Was it all an elaborate marketing scheme? And if so, did it work? As a result of the offensive video, YouTube removed Logan Paul from the Google Preferred program. This of course had a negative effect on his ad revenue.

Paul, however, continued to gain more and more exposure, and make more and more money, despite all of this backlash. People kept buying his online merchandise and kept engaging with him online. This year, he was announced by Business Insider as being one of the world’s highest-paid YouTube stars.

Logan Paul Says His Haters React Exactly How He Wants Them to React

What does Logan Paul have to say about this? “I bank on the naivety of old people and millennials, to perpetuate my brand, make me go viral and keep me relevant,” Paul recently told his podcast, ImPaulsive, later explaining that he has earned hundreds of thousands of dollars, “Because of the haters.”

Of his often outraged haters, Paul said it’s unlikely they’ll catch on that it’s all a marketing scheme, and even if they do, his followers are still reacting exactly how he wants them to react.

Of his haters, Paul said on his podcast, “I’m so confident that they will never, ever catch on – and if they do, their desire to do the bandwagon-type action and bandwagon tweets trumps their ability to go, ‘You know, if I don’t like Logan Paul, the most effective way for me to show my disdain is to be indifferent and not talk about it.’”

What would happen if people showed their disdain for Logan Paul by not talking about him? The bandwagon effect wouldn’t take place, and Logan Paul wouldn’t achieve his desired result.

People Jump Off The Bandwagon Just As Fast As They Jumped On

Influencers who think using the bandwagon effect is good for their online presence need to figure out a more sustainable way to gain media exposure.

People hop off the bandwagon just as fast as they hopped on. Influencers need a more sustainable marketing strategy than the bandwagon effect. Click To Tweet

If you’re a social media influencer considering this marketing tactic, you might be wondering: Why is the bandwagon effect unsustainable? Firstly, it’s because people will jump off the bandwagon just as fast as they jumped on. There’s another bandwagon ready to pick them up that has nothing to do with your brand, and the cycle continues.

In The End, Negative Marketing Hurts Your Brand

In the long run, negative attention hurts your brand more than it helps it. Negative attention is good for brand exposure, but it’s not good for brand image.

Using negative attention and the bandwagon effect might work once or twice. You might get noticed and gain exposure. But if you keep doing it, your brand’s reputation probably won’t be able to uphold itself.

Many consumers view negative marketing as manipulative. You don’t want your brand to appear to be unethical or manipulative, do you?

Negative Marketing is Not Financially Sustainable

Are you a rising influencer, looking to grow your following and monetize your social media platforms? I have millions of followers on social media, and over 2 million subscribers on YouTube. I didn’t gain those followers through negative marketing. Curious how I did it?

Influencers or entrepreneurs can build their communities through a more ethical and sustainable way than through negative marketing or the bandwagon effect. Enroll in my 12-Week Intensive High-Ticket Influencer Program. Do you want to grow a loyal following, and learn how to build a real business around your brand? If so, my program will provide you with the tools required to do so.

How To Scale Your Business in 7 Powerful Steps

September 16, 2019 by Dan Lok Leave a Comment

Should you scale your business if you’re ready to increase your profits and revenue stream? Many entrepreneurs and new business owners desire to be the next fast-growing business. They’re ready to get more clients or sell more offers. But too often they don’t have the capacity or the know-how to move to the next level. To move to the next level, first, we need to talk about why you want to scale it.

What To Consider Before You Scale
1. Sell High-Ticket Offers
2. Sell An Offer That Is Infinite
3. Invest In More Lead Flow
4. Hire Skilled High-Ticket Closers
5. Hire Rainmakers That Are Hungry
6. Hire Qualified Closers
7. Have an Offer, a Flow, and an Army of Closers

Some business owners think, “If I want to make more money, I need to scale.” This may or may not be the case. A company can make over 50 million a year, yet have a net that’s less than 100 thousand dollars a year. So bigger is not always better. Better is better.

The point of scaling is to make more profit, but not every business is meant to scale.

What To Consider Before You Scale

Whether you scale your business depends on your goal. You might be happy with a laptop lifestyle, being a digital nomad making a couple hundred thousand a year to be able to travel. If that’s all you want, there’s no need to grow your business.

If you’re scaling just to make more money, that’s not a good enough reason. A better reason is you need more capital so you can have better infrastructure. Or, you want to reach more people and serve more people. Or you need to scale in order to invest in better technology. Those are all good reasons to scale.

If you’re ready to scale, ask yourself these questions. Does there need to be a margin? How many more employees would you need to hire? Would you need a new office? Would you still have the same margin?

If your business is making 50 million and nets 100 thousand a year, and you double that to 100 million, that’s great. Now you’re making 200 thousand net a year. But to get to this next level, how many employees would you need? Would you need more inventory or equipment?

You want gradual growth for your business. The Startup Genome Report’s coverage of premature scaling found that “70 percent of startups scaled too soon in some aspect of their business, directly contributing to their eventual failure.”

70 percent of startups scaled too soon in some aspect of their business, directly contributing to their eventual failure. - Genome Report Click To Tweet

Think about what your margin would be. Your ideal profit margin depends on the type of industry you are in. For example, if you’re in the food service business, you could have a profit margin of 3.8%. If you are an accountant, you could have a profit margin of 19.8%. It doesn’t necessarily mean one business is doing better than the other. One has less overhead, while another may need to rent space and equipment and invest in raw materials.

Watch this video about the steps to scale your business.

To scale your business, you will need three things: a high-ticket offer that is infinite, a steady lead flow, and a team of high-ticket closers.

1. Sell High-Ticket Offers

Most businesses are what I call a one product pony, which limits their ability to scale. They have only got one product that they’re selling for $30. If the product cost the business $5, they’re making a $25 profit per unit. Or, if that’s a $30 product they’re selling through e-commerce, the most that they could invest to acquire a customer is $25 because that’s their profit margin. For each sale that they make, they can spend no more than $25 to acquire a customer because $5 is their cost.

You can only go to so many channels or use so many ways to acquire that particular customer if you’ve only got one product. The customer buys it once and they don’t have to buy it again. That means you have to constantly market and get new customers.

Now let’s take a look at a different scenario. Let’s say you’ve got not one product but a product line or back end products that you sell to the same customer. And instead of selling low ticket, you’re selling high-ticket.

If you’re selling high-ticket items, you’re first selling a $2,000 product, then a $5,000 product and then a $10,000 product to the same customer. In that case, the annual value of a customer is not $25 for a one time sale. It is $10,000. You have a percentage of customers that will first buy the $2,000 product. Later, they buy the $5,000 product, and then the $10,000 product. Hypothetically let’s say that’s the case. Now it’s a very different game.

Instead of spending $25 to acquire a customer, you can spend $500 to $5,000 depending on the lifetime value of the customer. Maybe the lifetime value of a customer who stays with you is 2 to 20 years. The first year I could spend up to $10,000. That gives the business owner an edge over someone who can only spend $25.

2. Sell An Offer That Is Infinite

Another aspect to consider is how easily you can scale your offer. I call that the fulfillment aspect. If you’re selling something that takes a long time to make, like a sofa, or something handmade, it’s going to be difficult to scale. If you’re selling software, it doesn’t matter if you’re selling 1, or 500 or 50,000 of the same product. You can scale the business just like that. I’ll need more customer support and more infrastructure, but the product itself is basically infinite.

Businesses or Offers That Scale

Tech companies using a software-as-a-service (SaaS) model of producing goods and services. With the lack of physical inventory, low operating overhead, and little need for infrastructure, these companies can scale quickly.

Other offers that scale quickly include eBooks, online courses, and paid subscriptions. You do the work once, and have the potential to reach hundreds, thousands, even millions of people.

Rental property is another type of scalable business. It requires more capital, but you receive payments for years after the property is paid for. Downsides include difficult tenants and repair overhead.

Short term rentals such as Airbnb are growing in popularity as a source of income.

Software as a service, eBooks, courses, rental, and Airbnb are scalable. Click To Tweet

Businesses or Offers That Don’t Scale

Businesses which have operating costs tied to an increase in sales are not ideal to scale. For example, a dry cleaning business has natural limitations: location, size of equipment, and proximity of customers. If you want to scale, you will need to open a new location and incur a new set of risks: hiring new employees, hiring a manager (since you can’t be there), investing in new equipment and a new location. And you will never be able to serve over a million people at any given location.

3. Invest In More Lead Flow

One key step to scaling that many entrepreneurs and business owners underestimate is ad spend for marketing. Many of these owners want to go cheap. They want to spend the least amount of money to acquire the customer.

Identify Your Ideal Buyer

That kind of mentality is not effective for a business growth strategy. In order to scale, you need to outspend your competitors. First, identify your ideal buyer and their needs. How do they learn more about what they want to buy? Do they conduct consumer research by reading consumer reviews? Do they read blogs and industry publications? Build a company presence where your buyer does their research.

If my competitors can only spend $200 to acquire a customer and I can spend $2,000, I could go to so many more channels and test so many more traffic sources in order to scale. I could go to Facebook, YouTube, Instagram, and many more.

That gives me way more options to scale fast. If my competitor cannot afford to go offline or do any offline marketing when I can, the lifetime value of my customer is high.

How much should you spend to acquire your leads?

The amount you spend depends on your industry. According to a recent benchmarks report, “The media and publishing industries report the lowest cost per lead at $11 to $25. Software, information technology and services, marketing agencies, and financial services companies all report the highest average cost per lead at $51 to $100.”

A company’s ability to reach their revenue goals depends on the number of leads it can generate. In the same survey, “over 70% of companies not achieving their revenue goals generate fewer than 100 leads per month, and only 5% generate more than 2,500 leads per month.”

Your company could be running ads on Facebook, Instagram, and Google to bring in the leads. Then your marketing campaigns and the traffic generate a steady stream of leads. At that point, you are ready to scale up to the next level, to take your focus from marketing to sales. At that point, the next bottleneck to scaling your business will be having enough closers.

To scale your business, invest in leads on social media and other sources.

4. Hire Skilled High-Ticket Closers

At what point when you are scaling your business do you need closers? It depends on the value of your offer. When you’re selling products or services that cost more than $5,000, it’s very difficult to make a sale through a webpage or video. You need someone to get on the phone one-on-one and close that particular prospect. What you’ll need is a high-ticket closer, a salesperson who closes premium value offers.

At this level, sales are consultative, not transactional. With transactional sales, the business is more focused on selling the product, so it could become just a one time purchase for the customer. With consultative sales, the business is more focused on a long term relationship with the customer.

The Role of The Closer

When the prospect is ready to invest in a $5000 offer, they book a call with a closer. The closer builds rapport with the prospect and asks questions to find the prospect’s pain points and challenges, budget and timeline. It is the job of the closer to find out if the offer is the solution to the prospect’s pain points. If the offer is not the solution the prospect needs, then there is no sale.

The closer also asks questions to learn more about the prospect’s budget and timeline. Some prospects may think that a $5000 or $10,000 program is a huge investment. The closer handles the prospect’s objections and answers questions the prospect may have. For example, a $10,000 program may seem like a big investment, but if the prospect can 10x their revenue from $100,000 to $1,000,000 as a result of the program, then they will see the value of the investment.

Most entrepreneurs realize they need closers when they’re scaling their marketing. Click To TweetTheir ad doesn’t increase sales, so they bring someone on to close the sale. If the closer isn’t trained to close high ticket offers, they will struggle to close the deal.

Having a Closing Team

The way to scale quickly is to have access to a group of trained closers who are ready to talk with prospects as soon as you ramp up your marketing and have the leads. If you have enough closers to follow up with the increased lead flow, you don’t have to lower your marketing budget or pause your ad.

You always want to have more than one closer even though you might just need one to scale. This way if one leaves, you have a replacement.

At my company, we have over 100 closers to close our own programs and products, so if one leaves, there are 99 to replace that particular person. That’s how we are able to scale quickly. We have enough skilled closers to close prospects on the phone after they’ve seen our ad or watched our masterclass.

5. Hire Rainmakers That Are Hungry

You’re not going to find good salespeople the traditional way. I’ve gone to sites that run ads. The problem is any salespeople that are looking for a job are not good salespeople. If they were good salespeople they won’t be looking for a job. The best salespeople are already making good money and commissions.

The best salespeople are also hungry. If you hire a salesperson and pay them a base salary and even some kind of bonus, they can’t even close. A good salesperson is like a hunter. They believe that, “You eat what you kill.” A bad salesperson is not hungry. Most of them want safety and security. They become the typical salaried person that isn’t motivated to bring in sales. A good closer needs to be commission based, not on a salary. The more they close, the more sales they make, the more money they make. The sky is the limit for their income. They are even able to sell at a higher price point. If you do find that superstar that is producing a lot of sales, that person becomes your rainmaker.

6. Hire Qualified Closers

After you find closers, how do you know if they are good? One way is to role play with them. Play the prospect and ask them to sell you your product or service. Give the closer different objections and listen to how they handle those objections. Do they sell like a typical salesperson? For consultative sales, they need to sell more like an enrollment coach and not push the sale.

Find out more about their closing philosophy. Do you want them to have a Wolf of Wall Street angle? Do you want them to just get the money? Or do you want them to sell to the customer only if it’s a good fit? You don’t want customers who never want to hear from you again.

Also, while they are closing for you, pay close attention to the sales that they don’t make. Are they pissing off the customers or forcing them to buy something? You don’t want a salesperson who could ruin your reputation and relationship with your customers without your knowing it.

7. Have an Offer, a Flow, and an Army of Closers

If you’re thinking of scaling your business, think of a triangle, because you’ll need three things.

First, you need a scalable offer, an offer you can deliver to massive numbers of people without more infrastructure. Maybe it’s software. Maybe it’s a digital product. It’s something that you can sell to one person or 10,000 people while your work is essentially the same.

Second, you need consistent lead flow. It can be through social media, pay per click or even an infomercial.

Third, you need closers that can close. If you have a scalable offer and steady lead flow, you can add more closers and have 100 to 400 thousand dollars more to your revenue. Next, you can take your profit and reinvest into that lead source so you can scale and get more leads. And then you hire more closers, get more leads, hire more closers. Before you know it, you’ve got a pretty decent sized business.

Summary

Should you scale your business? Some business owners make the mistake of scaling their business as soon as they can to try to maximize their revenue. However, there are many factors to consider before you scale, such as your profit margin.

Businesses that have a high ticket offer that is infinite have a higher chance of scaling successfully. They also invest more into their lead flow.

Once a business has a steady stream of leads, they can hire a team of trained high ticket closers to close deals for them. These highly trained salespeople are like enrollment coaches. They will close the sale only if the prospect is the right fit for the offer.

They are paid by commission only, so everyone wins when an offer is closed. This means the prospect invests in an offer answers their needs, the closer has made a commission, and the business has a sale.

Are you making six figures and you want to take your business to seven figures and beyond? Do you want to take your business to the next level and generate predictable and sustainable ROI every month? Click on this link to find out more.

How Disney Movies Are Driving Sales And Breaking World Records Using Nostalgia Marketing

August 1, 2019 by Dan Lok Leave a Comment

Is there any feeling more heart-warming than that of settling down to watch one of your favourite Disney movies from childhood? There are two things that might feel even better: Watching a clever and entertaining remake of your favorite childhood classic, and making billions of dollars.

Disney is doing it right, having made over $2 billion off remakes in the first seven months of 2019 alone, with the three live-action remakes of Disney classics released this year. Dumbo grossed over $350 million since its March 2019 release.

May’s remake of Aladdin has grossed over $1 billion, and even features A-list actor Will Smith as the genie. Most recently, July’s The Lion King (a remake of the 1994 classic film) has already grossed a whopping $1 billion in less than 3 weeks.

Did you know that Disney actually broke a world record this year, with their colossal box office sales? Before we get to that, Let’s talk in general terms for a minute.

In general, very few films will ever earn $1 billion at the box office, and yet Disney has already done it four times in 2019 alone. That’s right: The Lion King is Disney’s fourth billion-dollar film this year.

Other Disney films that have grossed $1 billion at the box office this year include Avengers: Endgame, Captain Marvel and Disney’s live action remake of Aladdin.

The impressive sales from Disney movie remakes this year is not a fluke. Disney has been thriving on this business strategy of nostalgia marketing for several years now. 2010’s Alice in Wonderland, 2016’s The Jungle Book and 2017’s Beauty and the Beast each earned over $1 billion.

Remember what I said earlier, about how rare it is for any movie to cross that $1 billion mark? It really makes you wonder what Disney’s secret formula is.

In less than a decade, Disney has amassed more than $7 billion in revenue from its remakes of classic Disney movies. Click To Tweet

If you include Disney’s other productions, such as their film adaptations of childhood comics, then Disney has actually amassed over $7 billion at the box office this year alone. It isn’t just the box office where Disney scores, though.

Revenue also streams in from cross-promotion with other brands and through related Disney products such as toys, food, and clothing with trademarked images of popular Disney characters.

Selling a Feeling

Let me ask you something: What do you think the secret to Disney’s success is? You probably already know that successful marketing involves selling a feeling. Lately, it seems like selling the feeling of nostalgia is the path to success. This is what’s known as nostalgia marketing, and believe me, it works.

So, what do products that evoke emotion and nostalgia (such as a remake of a beloved childhood classic) actually accomplish?

These products produce gratifying emotional experiences that drive customer loyalty, positive perceptions of the brand, and lots of purchases.

Nostalgia marketing appeals to our wish to return to an easier, simpler time with less responsibilities and more acceptance. Disney has been capitalizing on this emotional desire by bringing audiences films that connect us to our past while providing a modern spin for novelty and entertainment value.

With Disney looking ahead to a full slate of remakes in the near future, let’s explore why nostalgia marketing is so lucrative, and how this strategy could be used in other industries, by other companies:

Disney: King of the Box Office

The sheer genius of Disney’s marketing strategy is proven in its record-breaking box office sales. The Lion King, released July 19th of this year, was the highest domestic opening for a Disney remake so far, beating out Disney’s past mega-successes like Beauty and the Beast.

Disney didn’t just beat itself – The Lion King was in fact the biggest July film opening of all time. It is no surprise that Disney plans to continue with this strategy of nostalgia marketing.

Remakes in the works include: a sequel to Maleficent coming out later this year, a reboot of Mulan, and then there’s Cruella which is based on the Disney classic 101 Dalmatians set for next year. Remakes of Pinocchio, The Little Mermaid, Peter Pan, and others are also in progress.

Image Sources: Stumbli.com and Disney.es

Disney is using a brilliant combination of nostalgic stories, celebrity actors and voice actors, and multi-level marketing to soar to the top of the box office.

The strategy of reviving classics works by creating an ongoing relationship of customer loyalty through nostalgia is working.

Audiences want to share these classic and re-made films with others, and re-live these cherished stories and characters through the modern remakes as well as through products and experiences like Disneyland.

Movie remakes pull at the heartstrings of many.

For example, there are Gen X parents who grew up watching the classic versions of these films. Parents will want to bring their children to see the remake, to enjoy a shared experience and show their children the stories they loved as a child.

Millennials, on the other hand, still remember the childhood classics fondly, and they get to re-live it when Disney releases a remake, which is exciting for them.

Some millennials not only watched the original version of the films over and over again as children, but even dressed up as their favorite Disney characters for Halloween, whether they dressed up as Aladdin or Princess Jasmine from Aladdin or Belle from Beauty and the Beast. It doesn’t get much more nostalgic than that.

For younger viewers, these remakes could be their first exposure to the brand and story, and the nostalgic aspect may be lost on them, but they can still be aware of the hype of memory and sentimentality from those who do remember the originals.

In this way, remakes can appeal to multiple generations and be a shared collective experience within families and society.

The key to Disney’s use of nostalgia marketing is that they are doing more than simply repackaging the original movie.

They are creating a modern and engaging new experience with the incredible digital animation technology available today.

And because a little Beyonce makes everything better, Disney’s use of high-profile celebrity actors and voice actors is adding to the hype and excitement.

Sean Bailey, co-President of Disney, told Vulture magazine in 2017 “Maybe if there’s a way to reconnect with that affinity for what those characters mean to people in a way that gets the best talent and uses the best technology, that could become something really exciting. It feels very Disney, playing to the competitive advantages of this label.”

There is no doubt that Disney’s approach is working: the 11 remakes that they have made since 2010 have grossed over 7 billion dollars.

Who Loves Remakes, and Does Anyone Hate Them?

We can imagine that Disney is more than pleased with their profits, but how is the public responding to this slate of remakes? The answer is mixed, because where there is love and excitement, there are always haters as well. Given the box office successes, it is obvious that huge numbers of the population are eager to fork over their hard-earned dollars to see these new reboots.

The movie industry isn’t what it used to be, with the increasing cost of movie tickets and the competition from Netflix and other streaming services, but people seem to be keen on seeing Disney movie remakes in theatres.

Clearly the ticket sales speak to a great deal of public enthusiasm, but why? For many, there is a thrill in getting to see an updated version of a classic, re-imagined with celebrities they know and love as well as eye-popping 3D animation.

So, what are the haters saying?

We can’t acknowledge the enthusiasm without acknowledging the hate, since every brand will have its haters. In Disney’s case, some people are more skeptical about the trend of remakes, seeing it as a cynical ploy by Disney to make easy money by rehashing tested and true stories rather than taking the risk of coming up with new content.

One fan writes about The Lion King remake, “the rhythms of African drums were drowned out by the sound of Disney cashing checks” and later said they were left feeling used for their fandom.

Much of the fan backlash centers around this sense that Disney is being “lazy” and that remakes are just a cash grab. Some disappointed fans on Reddit have complained, ”the lack of new, original ideas is frightening”.

Others have defended Disney, or at least pointed out that the trend of remakes in not surprising, as ”Disney has always been about adapting, not making original content.

This is just them doing what they always have done.” Another Reddit user points out how many classic Disney films like Alice in Wonderland were not original to begin with, and were adaptations of old legends and folktales.

In other words: modernizing, repurposing and enhancing old stories is nothing new for Disney, and it’s indisputable that this strategy works.

Many of Disney’s ‘haters’ still did fork over their money to see the remake simply out of curiosity – and therefore added to Disney’s profits. Go figure.

Image Sources: HellHorror.com and iMDB.com

The Role of Emotion in Your Purchasing Decisions

Let’s talk about emotion, and the role it plays in your decision to actually make a purchase. When you make a decision to buy a product, or to buy a ticket to see a film in theatres, what do you think influences your decision-making process?

Many of us see ourselves as being rational actors, making our choices from a thoughtful, calculated place. It may come as some surprise then, that according to a recent study by neuroscientist Antonion Damasio, approximately 85 percent of our decisions are driven by emotion.

If you were to look back at the purchasing decisions you made this week, in hindsight you might realize the emotional forces that were unconsciously at work. You might even recognize exactly which emotions were at play when you were making certain purchases.

If 85 percent of our decisions are driven by emotion, then it makes perfect sense why Disney’s strategy of nostalgia marketing works. Click To Tweet

This statistic from Damasio shows us something very important: In order for marketing to be persuasive, it will require an emotional trigger.

In light of this, successful marketers in any business must know how to tap into the emotional states of their target customers, because pressing a prospect’s emotional buttons could result in a sale.

For a customer to be willing to purchase a product, spend a higher price on a different product, or purchase it repeatedly and become a loyal customer, it is essential to build an emotional connection to the product or brand.

According to a 2016 study from Ju, I., Kim, J., Chang, M. J., & Bluck, S. entitled Nostalgic marketing, perceived self-continuity, and consumer decisions, experiential marketing uses atmosphere and associated emotions to sell a product, rather than just relying on the material or quantifiable properties of the product itself.

While emotional in general is the primary driver in purchasing decisions, one emotion in particular has come to attention as a marketing powerhouse: nostalgia.

Nostalgia: A Powerful Emotional Driver in Today’s Marketplace

Have you ever noticed that some of your favourite songs – the ones that evoke the most emotion when you hear them – happen to be the songs you loved in your teens or early 20s, rather than your latest modern favorites? Despite having perhaps discovered “better” music since adolescence, for some of us nothing beats how we feel when we hear a classic hit from the ’90s.

This emotional response makes sense, based on the research into nostalgia from Psychologist Petr Janata, who in an interview with Slate, stated that our musical preferences are “consolidated into the especially emotional memories from our formative years.”

Our favourites and tastes are formed as a teenager and young adult, so products that harken back to that time of life are most likely to create a positive emotional state and draw us towards the brand.

For millennials who grew up in the 1990s and early 2000s, any product or entertainment that reminds them of that era will evoke nostalgia and positive feelings.

This explains why Disney films like The Lion King, Aladdin, and The Jungle Book (all of which were originally released in the mid-1990s) will appeal to millenials and younger Gen-Xers as remakes today.

If you remember watching these Disney classics as a child, then even just seeing the trailer of the remake might bring you back to a Friday night when your parents let you eat pizza in your pajamas and watch The Lion King with your friends. This is how nostalgia marketing works.

Nostalgia marketing aims to remind you of your youth, a simpler time, and it stirs up the longing for the feelings you associate with that time: Safety, belonging, connection, hope and joy.

Is it any wonder why these nostalgic Disney films and products are so enticing?

You might still be wondering exactly how nostalgia works so effectively as a marketing strategy. An increasing amount of research has been done on this exact question.

Nostalgic products bring up a sense of what Hartmann and Brunk’s research from 2019 Nostalgia marketing and (re-)enchantment refer to as “a sense of enchantment” meaning exciting, magical feelings that can be irresistible to consumers.

Feelings of nostalgia arise from sounds, smells, sights, and tastes associated with past times.

Nostalgic marketing directs people to products that can transport them back in time. It’s this alluring sense of being sent back to an easier time or returning home that holds such power.

Part of the power of nostalgia is that it contributes to our sense of personal continuity, a positive feeling that our self-identity is still connected to our past. When we see a film or buy a product that reminds us of our childhood, we feel this positive continuation of a sense of self and identity.

The 2016 study from Ju, I., Kim, J., Chang, M. J., & Bluck, S. entitled Nostalgic marketing, perceived self-continuity, and consumer decisions showed that advertisements appealing to a nostalgic past “led to more favorable ratings of brand attitude and greater intent to purchase the product” – results which were seen regardless of the type of product.

Have you ever wondered why seeing or buying something that evokes nostalgia makes you feel better, or why you feel warm and fuzzy inside?

When feeling lonely and disconnected, nostalgia-inducing products and experiences can counteract feelings of loneliness and disconnection, by linking us to a time and experience that we know is enjoyed by others and was also enjoyed… Click To Tweet

A retro product or a remake of a childhood classic film can give us a hit of this sense of belonging, peace, and joy.

According to nostalgia expert Dr. Wijnand van Tilburg, nostalgia marketing works for “people who lack in the moment a sense of belonging, or feel a bit meaningless.”

Nostalgia marketing may be especially effective for millenials, many of whom are feeling disconnected, anxious, and long for a sense of comfort and belonging.

Products that link us to our positive memories inspire stronger emotions, which as we’ve learned drive our buying decisions.

We often look back on the past more positively, and those childhood memories can distract us from real-life stressors by bringing about a sense of comfort, peace and security when we are anxious or uncertain about the future, as well as an escape from feeling lost or stressed in the present.

Benoit Wiesser, the Chief Strategy Officer for Ogilvy, was quoted in the Business Times explaining that nostalgia works by “tapping into a tension that people feel, and giving them a slice of the past to soothe them.”

Not Just Disney: The Wave of Nostalgia and Retro Trends in Today’s Entertainment World

How do we explain the ongoing success of Friends or that it’s still one of the most popular shows streamed on Netflix even amongst its modern-day competitors? Or, how about the level of interest in TV shows like Stranger Things set in the ’80s and ’90s? Throwback entertainment that is nostalgic for Millenials and Gen X-ers is everywhere we look.

Disney is not the only company capitalizing on the power of positive past memories or nostalgic associations.

Many other film remakes have been wildly profitable lately, including Blade Runner and Jurassic Park, not to mention the ultra-successful empire of comic book film adaptations and reboots such as Spiderman and Batman. Of the top ten grossing films in 2016, eight of them were reboots or connected to a pre-existing franchise.

Other reboots of TV shows such as 90210 and Twin Peaks have been very successful as well.

Beyond the screen, nostalgia also works powerfully in music. Bands such as Backstreet Boys and The Smashing Pumpkins have had majorly successful reunion tours that sell out and excite fans who grew up listening to their music.

What Other Industries Capitalize On Nostalgia Marketing, Besides Entertainment?

Entertainment isn’t the only industry where a throwback goes a long way. Pepsi and Coca-Cola have experimented with re-creating their old designs and bottles, and these brands have certainly found that it pays to throw it back to old school designs.

Ask yourself this: When you suddenly saw the vintage-looking glass bottles of Coca-Cola in stores, did that evoke a sense of nostalgia or a desire to buy coke?

Pokemon Go capitalized on the nostalgia of Millennials who grew up playing Pokemon. Nintendo has relaunched and sold out a reboot of its 1980s classic console. Whatever industry you’re in, nostalgia marketing could probably work for you, too.

Schiemer and Carlson’s 2017 research in Nostalgia, irony and collectivity in late-modern culture: The ritual watching of The Disney Christmas Show in Scandinavia found that there has also been a resurgence in retro culture, with renewed interest in products like vinyl records, polaroid cameras, and the cars and fashion of bygone eras.

For Boomers and Gen X-ers these retro products could be personal nostalgia, as they have individual memories associated with them. For Millenials, the interest may stem from what is called historical nostalgia: a curiosity about an era they weren’t a part of, or a longing to be transported back to a different time.

It could also be a form of nostalgia that is more playful or ironic, where we find humour in the objects and fashions of the past. (Schiermer & Carlsen, 2017.)

How Can Your Business Take Advantage of the Power of Nostalgia?

Now that you know how nostalgia marketing works and how well it is working for Disney, the next question is: how can the rest of us capitalize on this phenomenon?

The lesson of Disney and some of the fan backlash demonstrates the importance of being genuine in your approach, or risk the perception of using nostalgia as a cash grab or out of creative laziness.

If you are attempting to drive sales using nostalgia, you should be careful with the tone you strike in using it. If it is overdone, then audiences and consumers will see through it and be turned off.

The key to using nostalgia is taking what is beloved from the past and subtly finding a way to harness those positive memories, while providing a product or experience that is still inventive and rewarding. Click To Tweet

Success comes not just from invoking any material or object from the past. It is essential to understand your demographic – what were they watching, playing with, listening to, and wearing in their formative years when preferences were developed?

There are no doubt many more products from the past few decades that are untapped nostalgic potential for creative marketers.

Savvy marketers will know how to use the ThrowBack Thursday and FlashBack Friday (#TBT and #FBF) hashtags on social media to promote their retro or nostalgic products, and tap into online trends.

Designs, logos, and slogans from the past can be used to stir up the ‘good old days’ memories of consumers. In general, brand logos with a retro design could generate positive emotions on their own, without even seeing what the product is yet.

Summary

Disney broke a world record in box office sales this year, and it’s largely to do with its nostalgia marketing strategy, involving the remakes of classic Disney movies.

The decision to buy something is largely driven by emotion, and nostalgia is an example of a positive emotion that influences purchasing decisions.

It’s really simple, isn’t it? We want to buy what we think will make us comfortable and happy.

Brands that can draw us in with nostalgia result in us connecting their products with our past memories and our more positive sense of self.

Brands like Disney that have mastered the strategy of nostalgia marketing are reaping the rewards in sales and brand loyalty.

Often when we think of business, we think of brand new ideas. The research into and demonstrated the success of nostalgia marketing shows us that with some creativity and strategy, past sentiments can be great for business.

Marketing

Why Should You Be Creating A Personal Brand?

Why Should Your Personal Brand Be Created Around Your Superpower?

1. Creating A Personal Brand by Discovering Your Superpower

2. Be Clear on What You Want to be Known For

3. Creating A Personal Brand By Adding A Face To Your Business

4. Creating A Personal Brand by Adding Your Backstory

5. What Do You Stand For?

6. Creating A Personal Brand Based On Your Parables

7. Your Secret Language

8. Create Your Own Technology

9. Creating a Personal Brand For Your Niche

10. Creating a Personal Brand Based on Your Signature Style

Ready To Supercharge Your Personal Brand?

Is Copywriting The Key To Your LinkedIn Content Strategy?

How To Write Engaging LinkedIn Posts

Good copy is crafted in a way that the reader is guided from one sentence to the next.

How To Write World-Class LinkedIn Articles

The Importance of Copywriting

Leverage Videos on LinkedIn

LinkedIn is Different From Youtube

What Kind of Content Does Well on LinkedIn?

An Underrated LinkedIn Strategy: Hashtags

Increase Your Network on LinkedIn

Choose The Top Trending Material

Monitor Your Performance

Understand LinkedIn

Want To Develop The Number One Skill You Need To Succeed In Content Marketing On Any Social Media?

Specialize in a Niche Area of Focus

Get Media Coverage

How To Position Yourself As An Expert Using Social Proof

Provide Value on Social Media

Publicize Your Awards, Accolades and Experiences

Speak at Public Events

Testimonials, Testimonials, and More Testimonials

Associate With A-Players

Charge High-Ticket Prices

Write a Book

Do You Need Help Figuring Out How to Position Yourself as an Expert?

The Bandwagon Effect Requires Social Proof

Examples of Social Proof at Work

Relying On Social Proof Indicates Low Self-Esteem and a Desire to Fit In

Using Negative Attention to Your Advantage

Influencers are Leveraging ‘Outrage Culture’ and Using ‘Outrage Marketing’ to Get Attention

The Masses Project Negative Emotions Onto Social Media Influencers

Famous Examples of Influencers Who Used Negative Attention to Create a Bandwagon Effect

Logan Paul Says His Haters React Exactly How He Wants Them to React

People Jump Off The Bandwagon Just As Fast As They Jumped On

In The End, Negative Marketing Hurts Your Brand

Negative Marketing is Not Financially Sustainable

Table of Contents

What To Consider Before You Scale

1. Sell High-Ticket Offers

2. Sell An Offer That Is Infinite

Businesses or Offers That Scale

Businesses or Offers That Don’t Scale

3. Invest In More Lead Flow

Identify Your Ideal Buyer

How much should you spend to acquire your leads?

4. Hire Skilled High-Ticket Closers

The Role of The Closer

Having a Closing Team

5. Hire Rainmakers That Are Hungry

6. Hire Qualified Closers

7. Have an Offer, a Flow, and an Army of Closers

Summary

Selling a Feeling

Disney: King of the Box Office

Who Loves Remakes, and Does Anyone Hate Them?

The Role of Emotion in Your Purchasing Decisions

Nostalgia: A Powerful Emotional Driver in Today’s Marketplace

Not Just Disney: The Wave of Nostalgia and Retro Trends in Today’s Entertainment World

What Other Industries Capitalize On Nostalgia Marketing, Besides Entertainment?

How Can Your Business Take Advantage of the Power of Nostalgia?

Summary

I hope you enjoy reading this blog post.