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Dan Lok

Counter-Intuitive Beginner Investing Tips..

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I used to get a lot of questions about investing…

Where to invest…

How to invest…

How much to invest…

So, today I thought I’d compile some of my best info and strategies on investing for you.

Ready?

How To Invest Your First $1,000

If you’re like most people, you’re probably thinking you could invest in crypto, stocks, real estate, index funds, or perhaps many other things.

But if you’re looking for consistent returns on your money, what return could you realistically expect from those investments?

5%, 10%, maybe a little more?

Of course, I’m not talking about when stocks or crypto go crazy and you can 10-100x your money.

That’s high risk and you could just as easily lose all your money.

I’m talking about growing your money over time with certainty.

So, I shot you a quick video on how to invest your first $1K, and I’m almost certain you’ll be shocked at my recommendation >>

How To Retire With At Least $1 Million 

Over your lifetime you’ll easily earn at least $1 million dollars.

But when it comes to having $1 million in a retirement fund (which by the time you retire won’t be worth much, if inflation keeps going the way it’s going)…

People seem to think it’s unattainable.

But if you really think about it, you could easily retire with at least one million dollars, using just one investment strategy.

In this video, you’ll discover how to have a 1 million dollar retirement fund with a set and forget system >>

My 5 Top Investing Tips

As you may know, I strongly believe in my Wealth Triangle Principle.

If you’re unfamiliar with it, I’ve included the diagram below.

Wealth-triangle

The Wealth Triangle states that in order to become a financial success, you should start with a high-income skill before you start a scalable business.

Ultimately, you’ll invest in high-return investments with the excess cash flow your business generates.

But it may surprise you to know that you don’t need a scalable business to become financially successful.

Business isn’t for everyone, as not everyone has what it takes to become a successful entrepreneur.

I may not win any fans with that statement but it’s true.

So, in this video, you’ll discover how one of my friends built a real estate portfolio of around $20 million without a scalable business >>

How To Invest In At Any Age Until You Retire

If you’ve watched some of the previous videos I linked above you’ll know that I believe the first investments you should make are in yourself, your skills, and your knowledge.

But if you want to invest your money elsewhere, it pays to keep it simple and invest in what I call the big 3.

Business, stocks, and real estate.

If you look at the most successful investors, they largely have very similar investment portfolios.

Now, I believe that everyone should have 3 types of financial plans…

And I discuss these in detail in this video >>

These plans give you a multi-pronged attack to create wealth and build a solid retirement fund.

How The Rich Invest Their Money

Although there are many “Bitcoin” millionaires out there…

If you look at the majority of people who’ve invested their money, you’ll see Bitcoin millionaires make up a small percentage.

As Warren Buffet says “If you don’t understand it, don’t do it.”

If you want to invest like the rich, that is one piece of advice you shouldn’t ignore.

Investing is like any skill.

It takes time to get good, and you will improve over time.

Sure, you’ll make mistakes here and there, but if you’re smart you can minimize your errors and remove any emotion from your decisions.

Over the years I’ve developed my investing skills and become very successful at it.

So if you want to know how I view investing and get an insight into 3 ways the rich invest, then click here to watch this short 6-minute video >>

7 Timeless Investing Principles

If you’ve been tracking with me through this whole newsletter I commend you.

Most people won’t even set aside a small amount of time to better their financial situation or their life.

If you’re a bit short on time, I’ve put together a small compilation of some of the best tips and strategies in the links above into one video.

It’s just 8 minutes long and one of the most powerful strategies inside will teach you exactly how you should divide your money up each month.

This ensures you have money for necessities, emergencies, investing, education, and of course FUN!

So, click here to watch this video if you’d like a quick summary of some of my best investment and financial tips >>

I hope you’ve enjoyed this edition of High-Income Skills weekly.

Remember, you have everything you need to create a wildly successful life for yourself.

To your success,

Dan Lok

P.S. – If you’ve decided investing in yourself is the best option for you right now, then click here to check out the Dan Lok Shop >>

We have a wide range of digital programs that will help you take your income to the next level.

From, closing, to copywriting, to confidence, to marketing, public speaking, and much more, I’m certain you’ll find something there to propel you forward.

Want Multiple Income Streams In Your Biz? (Read This)

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One of the most powerful things you can do for your business is install multiple income streams…

So, in order to help you do just that, in this week’s edition of High Ticket Weekly…

You’ll get 7 income streams you can add to your business, and if you read until the end…

I’ll show you a way to make money EVEN when people don’t buy from you.

Now let me stress something VERY important before we go any further.

DO NOT ATTEMPT TO DO ALL THESE AT THE SAME TIME.

That’s a sure way to develop shiny object syndrome and you’ll achieve very little.

So, do these one at a time.

Once you have one stream generating a solid and consistent income each month, you can move on to a new one.

Let’s dive in.

Books 

These could be physical books, kindle, ebooks, and even audiobooks.

Now, unless you’re selling hundreds of thousands of copies, it’s unlikely you’ll make a huge amount of money with books.

But one thing you can use books for is to position yourself as an authority in your marketplace, niche, or industry.

Books can open up a world of opportunities that may not exist without them.

When I was starting out as a copywriter I had a client hire me just because I had written a book.

If you’ve never written a book before, and you want to know how, then check out this 5-minute video I recorded for you >>

Digital Courses

Digital courses have completely changed my life and business.

I’ve sold tens of millions in digital courses in my career.

In fact, my High Ticket Closer Certification sold over $10 million alone.

Digital courses are a great way for you to showcase your expertise, and get it into the hands of people all over the world.

They’re easily scalable, and you can also use them as a down-sell for people 

who can’t afford your high ticket coaching or consulting.

Here’s a great video by a 7 figure course creator on how to create an online course that SELLS >>

Membership sites

Here’s another way you can sell your digital courses and expertise.

If you have multiple courses or one big course, you could charge a monthly or annual fee for access to your content.

You can give them all the content at once, or drip-feed it over time.

They’re a great way to build recurring revenue and are one of my favorite income streams for this reason.

Here’s a value-packed video on how to create a successful membership site that generates passive income for you every month >>

Events

Events are something we’ve been doing a lot of recently.

We run the S.M.A.R.T. Challenge™ a few times each year which is a completely virtual event.

We’ve been running live in-person events at the Vancouver Club, as well as hybrid (in-person and virtual events), such as High Ticket Mastery™.

Events are a great way to connect with your audience, and get a revenue boost…

But you can also use events as an opportunity to upsell your audience to your high ticket coaching.

So they can be VERY lucrative if done right.

If you want tips on how to plan and run a successful event, then click here to watch this quick 7-minute video >> 

Coaching/Consulting

This income stream is your bread and butter, but if you’re only doing one-on-one coaching at the moment, you may like to consider adding group coaching to your offerings.

Coaching sessions can be in-person or even online, as I’m sure you’re aware.

But here’s another coaching/consulting income stream that may surprise you.

VIP Days

This has the potential to be a HUGE payday for you if you set it up properly.

Businesses routinely pay me $70K for a day of my time.

During a VIP day, you would be consulting or coaching for the entire day, helping businesses solve problems to generate more revenue or coaching their staff, etc.

Here’s a 6-minute video on how you can make BIG money with VIP days >>

Speaking

Speaking is the highest-paid skill in the world.

Now obviously, you could speak at your own events, but you could also speak at other people’s events, businesses, and engagements.

Your options are charging an upfront fee, or if the opportunity exists, you can speak for free and sell from the stage and make money selling your programs or services.

If you want to know how to make BIG money as a speaker, then watch this quick 7-minute video here >>

If you’ve read this far, then congratulations.

As promised, here’s a way you can make money when people don’t buy from you.

It’s called affiliate marketing.

When I was younger I had very successful affiliate marketing businesses, and I still do affiliate marketing to this day.

So why is affiliate marketing so powerful and worthwhile?

Mostly because all you have to do is direct traffic to the offer, while the company takes care of fulfillment and customer service.

It typically takes a while to build up a solid affiliate income, but once you’ve got it to a certain level, it continues to grow and it’s money that comes in each month on autopilot.

I’m not going to link a video for affiliate marketing, because I don’t want you to become an affiliate marketer as such.

Instead, if any products you use and believe in have an affiliate program, you can begin promoting them.

So there you have it.

8 streams of income you can install over time into your business.

Don’t forget, only work on one at a time or you end up shooting yourself in the foot.

See you next time,

Dan Lok

P.S. – As I mentioned earlier, online courses are one of my favorite income streams.

This is why I’d like to invite you to a private masterclass where I show you how to get paid for who you are and what you know >>

It’s the fastest way I know of to turn your knowledge into a solid stream of recurring income.

Click the link above to get started.

High Ticket Ascension: A Guide for Beginners

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Entrepreneurs and business owners are always looking for strategies to scale their businesses and increase their sales. There are plenty of ideas that work, but not all will be effective. Knowing the right business model is what can take your business over the edge.

High Ticket Ascension is a strategy that you can put into effect that can increase your profits. The ascension pyramid has to do with the customer journey and follows the 80/20 principle. This principle states that 80% of your profits should come from about 20% of your business customers.

This may sound too good to be true, but by following the Ascension Model, you can achieve this. Plenty of industries, businesses, and entrepreneurs follow this model. Here is a guide for business owners, coaches, and consultants to understand High Ticket Ascension and implement it in their own businesses.

First, What is The Ascension Model

Let’s cover the basics: what is high ticket ascension? This is a business model that’s meant to take your clients through a growth journey. In this method, as a business owner, you offer multiple products on five different tiers that should take your customers and clients to the next step of their journey.

The trick is to create products that don’t compete with each other but rather build on the previous tier. It should feel like a step forward in which clients are able to gain more knowledge or experience.

One of the ascension model benefits is that you can work with clients and customers throughout the journey, from when they start at the base of the pyramid to if and when they reach the top. You’re able to find new clients while also maintaining previous client relationships.

Who Can Use This Method?

Any business can use a client ascension method, but it’s a great way to stay competitive in the market. It’s ideal for businesses like coaching or B2B services, or are hobby related, or promote an enhanced self like weight loss.

The Five Tiers

Your ascension pyramid should have five tiers that increase in offerings as well as price. The five tiers, from bottom to top, are entry-level service, basic-tier service, middle-tier service, high-tier service, and top-tier service.

As clients choose to move up the pyramid, they pay more in price but also get a more luxurious or personalized product. Gradually, customers will filter up, paying for the higher tiers, but you’ll also have new customers entering at the lower tiers.

Have a signature program and higher tiers that build off that initial program. In this method, you can offer more in-depth programs at a higher price, such as one on one or small group coaching that can help customers solve issues they may be facing from the initial program, like weight loss or sales conversion.

High Ticket Ascension Can Increase Profits

If there’s a method that works, then why try to change it? As an entrepreneur or business owner, you’re always looking to be more successful, find new clients, and increase your profits. To do this, you need the right strategy.

There is a way you can improve the customer journey and your profits. Plenty of businesses use High Ticket Ascension, so why can’t you? Paired alongside quality product offerings, you’re guaranteed to see growth in your customer base and bottom line.

Ready to take your business to the next level? Take a master class on getting paid for what you know, plus more strategies and tips for becoming the best in your business.

Borrow These 3 Powerful Premium Pricing Strategies..

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In previous, we’ve covered a vast range of topics to help you build and grow your expert business.

Today, we’ll discuss one of the most important factors that determines your profitability and success.

PRICE.

Done right, you’ll create high margins and boost profitability.

Done wrong, you could see your business fail almost overnight.

In fact, in some cases, price can even become a marketing strategy.

So let’s dive in.

First, let me ask you…

How do YOU price your products and services?

If you’re like most people, you look at your competition and charge something similar.

This may seem like a smart thing to do because it keeps you “competitive” in the marketplace, but is that really true?

Personally, I don’t think so, and if you want to know why this is a bad idea, then click here to listen to this short podcast >>

Why Smart Brands Command A Premium Price

At the end of that podcast, you will have heard me talk about charging based on your value, and we’ll dive deeper into that in just a moment…

But before we do, I want to share with you how smart brands COMMAND premium prices.

If you take any high priced item, what’s the first word that comes into your head when you hear their brand name?

Most likely you’ll think expensive, prestige, high quality, status, etc.

That’s the kind of thing I’d like people to think when they hear my name.

And your brand should be no different.

(If you want to a crash course branding, please refer to one of my previous newsletters.)

In fact, studies show that people actually enjoy paying higher prices.

And in this video, you’ll discover a groundbreaking wine experiment that will give you more confidence in charging higher prices >>

3 Pricing Strategies To Price Your Product Or Service

In this video I discuss 7 different pricing strategies >>

One of which to price yourself is by the hour.

This is a bad idea if you want to scale your business.

3 of my favorite pricing methods in that video are…

  1. Price to Package – you create a package and price it accordingly.
  2. Price to positioning – you’re paid for your positioning in the marketplace.
  3. Price to value – you’re paid for the value you bring.

 

I strongly recommend you choose one of the 3 strategies above.

They’ll make business far easier and more profitable.

To discover how to price your services based on value and why people will pay you what you’re worth click here >>

How To Charge What You’re Worth So You Can Hit Your Revenue Goals

Charging what you’re worth isn’t only important if you want to hit your revenue goals…

It’s also important for your clients.

If you watched the video about how smart brands command premium prices, you may remember the wine experiment and how high prices changes your client’s psychology.

It’s also important because if there’s no skin in the game, there’s no game.

The more you charge, the more seriously they’ll take the transaction and relationship, and quite possibly, the better results they’ll get.

In this video, you’ll discover how much you should charge so it’s a WIN/WIN for both of you, and how much your time should be worth to hit your revenue goals >>

How To Sell More With Contrast Pricing

FAIR WARNING: You’re about to discover a very sneaky pricing strategy that will help you sell far more of your products and services.

I call it the 3 box method.

Now there’s a reason why we use 3 options and not just one or two.

There’s a reason why we create these offers in such a way they almost always choose the middle option and not the most expensive option.

To find out exactly why and how this contrast pricing method works so well, click here >> 

In our business we have multiple offers and use the 3 box method when we present to our prospects, and it works very well for us.

How To Raise Your Prices Without Feeling Nervous

I’m not going to lie…

Raising your prices can be intimidating, which is why people don’t do it more often.

When I was in my early twenties I raised my price from $1K to $10K in just a few months…

But don’t get me wrong, I was doubtful and scare of raising my price by even 10%.

So, if you want to know how to raise your price without getting nervous, and hear the funny story about how I made it work despite being doubtful, then click here >>

The Real Cause Of Price Resistance

It may surprise you to learn that all price resistance IS NOT in the mind of the client.

So to close this newsletter out, I want to share with you where ALL price resistance comes from >> 

I hope you’ve enjoyed this newsletter on pricing.

The content inside should empower you to choose the right pricing strategies for your business and increase your prices ethically and still have people pay them.

To your success,

Dan Lok

P.S. – Our exclusive 3-day live event High Ticket Mastery™ kicks off in just a few weeks.

By the time the event is over, you’ll have a “done list” NOT a “to-do list” of tasks already completed, and you’ll be well on your way to taking your business to multiple 6 or 7 figures.

So if you struggle to create and sell irresistible high ticket offers, then click here for the full scoop >>

The REAL Reason Most Never Succeed..

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Previously, we discussed why high-income skills are so vital for you to quit your job and make the income you want, and set your life up as you wish.

I recommend reading that newsletter after this one if you haven’t seen it because I dove deep into multiple high-income skills to give you some clarity.

I truly believe in high-income skills because they’ve changed my life and the lives of my mentees and clients.

FAIR WARNING: This article is more of a motivational pep-talk you may need if you’re serious about changing your life. If you’re not serious and committed to changing your life, close this newsletter now.

If you are serious and motivated but haven’t gotten started yet, you may like to skip to the P.S. for the quickest way to get started with a high-income skill.

Why Most Never Escape The 9-5

In short, most people want things easy.

They want it all at once.

Successful people on the other hand know things take time, and their willingness to put in the work upfront.

They know how to play to win >>

I always say “Poor people do what is easy, that’s why their life is hard. Rich people do what is hard, that’s why their life is easy.”

Achieving greatness is never easy, and my mentor Dan Pena explains why here >>

How to Get A High Achiever’s Mindset

Your actions give you your life results, but it’s your mindset that makes you take successful or unsuccessful actions.

The key to success is retraining your mind >>

In the video above, you’ll see me coach one of my mentees to overcome crippling self-doubt. 

It’s a truly amazing video and I’m so proud she broke through in front of over 1000 closers at one of our private events.

It may seem like some people are born with a high achiever’s mindset, and to a degree that’s true.

But, even if you weren’t born with that mindset (I wasn’t), it doesn’t mean you can’t get it.

If you want the mindset of a high achiever, then watch this video >> 

How To Achieve Anything You Want In Life

I tell my mentees, “Never doubt yourself, doubt your skills”.

It doesn’t matter what you want, you can achieve it with the right skills.

If you doubt yourself right now, then click here to watch this 3-minute motivational video I shot for you >>  

If you look at every successful person, you’ll see they got their start with a high-income skill.

Grant Cardone is a master salesman…

Russell Brunson is an expert marketer…

I failed at 13 businesses because I had no high-income skills.

I developed just one high-income skill and turned my life around >>

That skill gave me the power to start multiple online businesses and achieve great success.

How To Motivate Yourself To Take Life-Changing Action

No one can motivate you but you.

You can draw inspiration from others but when it comes to taking action, you’re the pilot.

Here is one of the most powerful videos on how to motivate yourself I recommend watching if you lack motivation right now >>

Time is my biggest motivator.

Because life is short my friend >>

You only get one shot, and you don’t want to waste it.

In this video I share one word that will motivate you to take action on your dreams as early as today >>

As Morpheus says “I can only show you the door, you must walk through it.”

I can only tell you want you need to do to escape the 9-5, you must put in the work.

And I hope one year from now you can look back on this newsletter and say…

“I’m happier and in a far better position financially than I was back then.”

To your success,

Dan Lok

P.S. – As you now know, my first high-income skill was copywriting, and if you want to get started as a copywriter, click here >>

As I progressed on my journey, I began developing my closing skills.

It was a way for me to improve my English, gain confidence, and also increase my income.

If you love connecting with people on a deeper level and you’re looking to get started as a closer, then click here >>

When Should I Hire My First Sales Closer?

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Today, you’ll discover when you should hire your first salesperson, how to hire the right salesperson, and common mistakes to avoid.

How To Know Who You Should Hire First

There are a lot of conflicting opinions out there, and it depends on the type of business you run…

But you could hire a marketer, copywriter, accountant, admin clerk, and the list goes on, but…

As you’re a coach, consultant, knowledge expert, or trainer, it’s my belief that you should hire a salesperson first.

We’ll call them closers for the rest of the newsletter.

So why should you hire a closer first?

I recorded a quick podcast episode for you, where I explain this in its entirety.

Click here to find out why and how a closer will help you generate more revenue and get your time back >>

So you know why you should hire a closer as your first employee, your next challenge is to find the RIGHT person.

The Difference Between a Closer and a Salesperson

Before we go further, you may wonder why I call them closers, not salespeople.

Quick question…

What words come to mind when you hear the word salesperson?

Slimy, sleazy, snake oil, pushy, manipulative?

It’s likely you’re thinking of these words or others similar.

A salesperson is a good talker who pushes you into the sale and knows little about you.

A closer is a good listener who guides you to the sale and knows your pains, struggles, goals, aspirations, and motivations for wanting to solve your problem.

The ONLY Type Of Employee You Want In Your Business

Now, before I share with you how to find great closers, click here to watch this quick video about the 3 kinds of employees >>

This video will teach you the exact type of employee you want in your business and the ones you should avoid like the plague.

Now you know which employees you should avoid, here’s how to find the best closers >>

I’m willing to bet when you get to finding and hiring your closer, you may be tempted to hire someone who can “sell anything to anyone”.

In reality, you shouldn’t hire that kind of salesperson.

It sounds counterintuitive, but it’s true.

What you want is a “true believer” in your product or service.

Does that sound much more advantageous?

Click here for a deeper dive into why a “true believer” is a huge asset to your business >> 

How To Cut Your Losses When Your Closer Doesn’t Perform

You want to set your closer up for success, by giving them every opportunity to improve.

You must also give them a clear path to close more sales for you, thereby increasing their income in the shortest time possible.

You’ll want to give them achievable targets but you’ll also want to keep them challenged every month.

You want to know in advance if things won’t work out with your closer BEFORE they reach the end of their trial period, and here’s how you do it >>  

The #1 Mistake Entrepreneurs Make When Hiring

Profit is the ONLY reason you hire employees.

Even in an admin role, that employee takes over tasks you do that keep you away from making money.

You’re always hiring to make more money in your business.

 So, if your closer doesn’t perform, you’ve got to replace them, but if you make THIS common mistake when hiring, it makes replacing them near impossible >>

How To Screen Potential Closers

Some people are great at interviews but when it comes to performing in their job, they fall flat.

That’s why they’re so good at interviews after all… because they attend so many.

Here’s a secret strategy for screening and testing your candidates without them knowing >> 

Your interview process is very important, so you’ll want to arm yourself with a great set of interview questions specifically for hiring closers.

You can get those here >> 

The Psychology Behind Hiring Staff

Finally, I wanted to give you something to think about.

Would you rather have a company of giants or dwarfs?

Smart CEOs know if they hire people less capable than themselves, they’ll end up with a company of dwarfs.

If you want a deeper dive into why I adopt the “Russian Doll” principle when it comes to hiring, which allows me to create a company of giants, click here >>

After consuming all this content, you should be in a great position to hire your first closer, and set both of you up for success.

To your success,

Dan Lok

P.S. – If you’ve been able to grow your business well but you’re wondering how to get to the next level…

Click here to watch my Advanced Expert Masterclass, where you’ll discover the strategies and secrets I and my clients use to have consistent six-figure months >>

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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