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Dan Lok

The Future Of Marketing Automation

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Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. 

Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations.  As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation – as strategies update towards the current reality. But to do this well and receive the full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that. 

What Exactly Is Marketing Automation?

Marketing automation refers to the automation of otherwise time-consuming, repetitive tasks that marketers must do. It refers to the software and technologies designed for automating these processes for marketing departments and marketing agencies.

This could be automated data collection, automated email newsletters, automated customer support chat, and more.

Marketing Automation Has Been a Hot Topic Lately

As more tech-savvy tools come about, companies find themselves overwhelmed with dozens of tools with API integrations. It’s cumbersome and not as easy-moving as the market matures.  And because of that, more companies will shift to a solution that has complete core functionalities that are available under one roof. 

Since our inboxes are now filled with dozens of newsletters, offers, and pitches that come from marketing automation –  they will very soon lose effectiveness.  For example, the bulk generic newsletters that are still common amongst larger corporations will soon cease to exist. 

With that said, companies are realizing that. So, to walk into the future of marketing automation, an increased focus on segmentation is one of the paths to victory. 

Larger Corporations are Already Implementing Advanced Behavioral Analytics and Algorithms

The future of marketing automation is clearly in online communication. Interaction data in your emails, heat mapping on your website and web search behavioral activities to create specific consumer profiles. 

Marketing Automation By Focusing On Segmentation 

Why should you focus on segmentation?

Although it takes additional effort, time, and money to shape your marketing strategy into implementing marketing automation, it is the main element for your return on investment. Automatization will create a much more satisfying journey for your customers or visitors to your website. It’s like a digital touch-point, with tailored emails and pre-filled forms.

So what is segmentation? It basically means that you’re creating to understand and address different segments within your contact and visitor lists. By doing that, you’re creating a conversation that adapts personalized speeches with your customers in an automated way. 

Marketers say that the biggest benefit of automation is saving time. Share on X

Focusing on your segmentation means, you’re segmenting a group of people or profiles with common characteristics. So, when you create different customer profiles – you find out what they are interested in within your products and what are their expectations from you. 

With that said, of course, it’s mainly for your potential customers. But, once you’ve defined your customer’s profile (or sometimes it’s called “buyer’s persona”) you must also adapt it over time, as your strategy evolves. But as your strategy evolves – your customer personas evolve with it too. 

Personalizing Information According to Offers

Have you ever wondered how does a corporation or a brand knows so much about what you want? You magically receive an email with the exact information you had in mind… Well – that’s good marketing automation segmentation. It means personalization of the information and offers according to your customer’s characteristics and expectations. 

Keep in mind, in 2020, you should find a way to make the most of the artificial intelligence-powered tools. Have two-way communication by listening to customers’ needs and engaging with your customers – this is a natural language processing to improve customers’ experience. It is one of the most popular methods for creating personalized customer experiences. 

Achieving Greater Consistency

As marketers, you’re always looking out for ways to automate, optimize and make things simpler. It enables you to produce more content to achieve a higher return on investment. 

To survive and thrive in the future of marketing automation in 2020 – the corporations must evolve in their marketing strategies. Share on X

One of the biggest challenges companies are facing with marketing is generating traffic and leads. According to HubSpot’s report, 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of the leads. 

With greater consistency,  you might be able to bump up revenue in 6 to 9 months’ time. This is good news for you because businesses that nurture leads make 50% more sales at a cost of 33% lesser than those that do not.  And nearly 90% of agencies say their marketing automation strategy is successful. 

86% of buyers are willing to pay more for greater customer experience Share on X

The thing with marketing automation today is that everywhere you turn, people are talking about customer experience(CX). In fact, 86% of buyers are willing to pay more for a greater customer experience, according to research from PWC. The research also shows that with greater consistency, 49% of consumers make impulse buys, after receiving a personalized recommendation. 

Increased Expectations of the Shopping Experience 

The thing is, consumers expect highly personalized shopping experiences from online retailers or corporations. They are willing to spend more money if the brands deliver targeted recommendations that match their buying preferences.

Retail sales are projected to hit over $5.68 trillion by the year 2021. But, what if you’re not in the retail business? What other industries could look into generating money with marketing automation? 

Maximizing Your Return On Investment 

When you’ve fully utilized a robust tool that combines a customer relationship management (CRM) system with marketing automation – your sales and marketing-related activities will be available in one centralized place. But many marketing professionals lack the advanced skills they could use to boost their return on investment (ROI) – despite realizing that marketing automation is the way forward.

So, if you’re reading this article right now and you’re a business owner, you should know that customer relationship is the key to retention. Therefore, by automating your activities, you’re able to develop and foster those relationships to achieve a higher return on investment. 

Understanding your return on investment campaigns is the key to success as it gets harder and harder to stand out in today’s crowd. Share on X

But, to increase response rates and sales – you must implement a single customer view (SCV).

Single Customer View (SCV)  

In order to send the most effective marketing campaigns, single customer views enable powerful use of optimal sending time, fully automated personalized customer journeys,  and granular segmentation of your audience. 

Since buyers are demanding more personalized interactions – implementing reward incentives into your clients’ marketing automation will increase conversion rates and drive new business referrals. On top of that, it also shows customer appreciation and increases retention and brand loyalty. 

Gifting is one of the hottest and most effective strategies that help your clients with their challenges. Watch this video about how to harness the power of a marketing funnel – Nathan is an entrepreneur who does animation for the environmental industries and this is where he leverages information and creates a lead magnet offer – achieving 200 visits to his website in just a day.

Customer Journey

When it comes to customer journey automation, from a marketing perspective, let’s talk about the most important stages – front-end and back-end. As you already know by now, creating a more satisfying journey for your customers and visitors is the key element when it comes to marketing automation.  This automation tool could help scale your return on investment by generating new lead and turning them into your well loyal customers.  

Lead Generation – Front-End 

Set your mood for demand generation – converting anonymous visitors from your website into your contacts with just their email addresses.

Sometimes, you don’t need to create a landing page to capture lead information – short and simple user experience is equally important. HubSpot’s free marketing tools will be able to do the job with this. The moment a lead shares their email address, you’ll know where they work, who they are, and what pages they visit. 

For example, you will know what they view and what sort of activities are going on between that particular customer on your website. With that, you’ll be ready to follow up right away.  So if you wondered – How a corporation or a brand knows so much about what you want? – now you know. 

You might find this video helpful as you go – How to attract more business by using lead generation advertising.

Lead Nurturing – Back-End 

When it comes to lead nurturing, it’s about constantly involving new tools and techniques. Despite the fact that some aspects remain the same, like using emails to nurture contacts down your funnel. 

However, the content and positioning are ever-changing and you have to constantly keep a lookout for effective lead nurturing tactics.  Although a standard set of workflow automation tools exists, if you’re looking for something that’s more innovative in creating nurturing content – there’s a new tool you can try. 

Vidyard is great for creating and hosting video content for lead nurturing. What makes Vidyard great? Its variety of video tools enables you to create astonishing content. So, if you’re a marketer looking to jump on the video bandwagon – Vidyard’s a brilliant tool. From live features to its studio content creation products and its free tool – viewedIt.

Marketing Automation Saves Time

As I mentioned earlier, although it takes additional effort, you will feel some burden only in the beginning, during the setup period. However, in the long run, marketing automatization is time-saving because it eliminates all manual efforts. With just “one click” – all your messages are sent according to your entire database or selected cohorts.

This means, you no longer need individual communication with different segments of your customers.  You can leverage marketing automation and implement a solid customer journey strategy. And If you implement this correctly, you can build a large profile of leads.

Walk them through an engaging journey you’ve designed according to your strategy and convert them into customers. The growth hacking strategy has never been about short-term spikes. It’s about consistent, long-run growth.  But if you’re automating marketing campaigns using customers that have not gone through your customer journey – you may not achieve a consistent growth rate in that way. 

Achieving greater consistency is crucial when it comes to maximizing your return on investment. Share on X

So, how do you know when you should invest in marketing automation? When you begin to see a steady flow of new visitors from organic search results and when you’ve put together a customer journey strategy, you can automatize. That’s when you start to invest in marketing automation. 

Criteria To Consider When To Invest In Marketing Automation

  • You’ve converted your visitors into leads
  • You have a steady traffic flow of new visitors
  • Producing engaging content to offer to your leads  
  • Manual sales process vs the huge number of leads
  • Sales team unable to generate more revenue
  • Spending too much time on social media management
  • You want to leverage influencer marketing and content
  • You want to increase revenue by scaling
  • Develop better relationships with customers at any stage of the sales funnel
  • Incentivize your customers and implement solid gamification strategy

If your business meets any of the criteria above, it’s time to plan your marketing automatization. 

Marketing Automation Tools And Techniques That Give You An Edge In 2020

With more and more options emerging, as a business owner, you might want to know what tools and techniques are available to find the best one.  It’s obvious that we have to embrace technology and the future of marketing automation. 

Marketing itself is key to success of your business and, as I said in the beginning, marketing automation has become a fundamental building block of productivity and efficiency.  Therefore, more companies will shift to a solution that’s available under one roof. But, as your customers evolve, so does your marketing strategy. 

Defining your customer’s profile makes them adapt to your strategy – They Evolve As You Evolve Share on X

As I mentioned earlier, once you’ve defined your customer’s profile – they must adapt as your strategy evolves. But, if your customers evolve, this means, you’re more likely to spend more time trying to keep up with the best tips and trends. You must always be ahead of the curve. Does that make sense? 

On top of that, as a business owner – you only have 24 hours in a day – cramming business development, marketing, production, customer service, financials and everything else could be a disaster. (Not to mention lack of sleep…)

And if you don’t know the tips and techniques to implement a good marketing automation process, you’re most likely to be left behind in today’s digital landscape. This is why I put together a list of things you should keep an eye on if you want to stay on top of it all. 

Best Marketing Tools For Every Business And Budget

If you’ve been looking for new easy ways to streamline your marketing process, here is a list of some marketing automation tools I’ve curated for you. 

  • All-in-One Marketing
  • Email Marketing
  • Social Media
  • Customer Journey
  • Advertising Automation
  • Pricing Automation
  • Loyalty and Referral Marketing Automation

But, I have to tell you this…Even though it sounds good to have a solution that’s “All-in-One Marketing Automation Tool” – sometimes, you may not need everything. 

So, before you decide which tool to go for – return to your criteria list. You don’t want to waste your time and money on something you don’t need.  

All-in-One Marketing Automation Tools

Generally, all-in-one automation is when you’ve already hit on a handful of marketing channels. Regardless of which channels – you’ve seen success across more than two or three channels or you’re already investing financially in scaling your business. 

Is it time to scale your business with a marketing automation tool? Share on X

If that sounds like what you need – email automation, ad-buying, and lead nurturing – all-in-one can help scale every aspect of your marketing process.

Marketo

They claim to offer marketing automation that covers any channel. Their full-featured software can handle everything from digital advertising to social media to account-based marketing.

With that said, Marketo is a good option for the larger marketing process.

Eloqua

This is a part of the Oracle suite of tools – works with nearly every other tool under your marketing belt. 

Eloqua has more than 700 integrations making your every step of the process more personalized and streamlined. 

The beauty of this tool is that it’s one of the few all-in-one tools that explicitly emphasized serving B2B companies. 

HubSpot

Ideally, it’s for growing companies who want to use Inbound Marketing to increase traffic flow, convert leads and improve return on investment.

HubSpot is an all-in-one integrated platform that comes with its own marketing automation toolkit.  Its premium workflow tool allows you to centralize and automate key marketing actions within your business.

Pardot

Here’s another marketing automation tool that’s tailored to the needs of B2B companies – with the support of analytics and account-based marketing solutions. 

The partnership between Pardot and Salesforce – creates a more robust suite of products that help sales and marketing teams to be more effective. 

ActiveCampaign

If you’re thinking about “processes of real humans”, ActiveCampaign does the best job at working automation.

In reality, there are aspects of marketing that need a human touch and you can’t handle everything with just marketing software.

Email Marketing 

Email automation is the first thing that most people think of when they hear “Marketing Automation” – despite the high-profile of all-in-one tools.  They are a lot cheaper compared to the whole mumbo jumbo package. That’s why I said, sometimes you don’t need everything and return to your criteria list if you’re unsure. Now, what is the task involves email marketing automation? 

You can send triggered emails and build complex automated campaigns by personalizing audience segmentation. In other words – emails to promote your business. It cultivates relationships with potential customers and by doing that, your customers will be well informed with updates on your brands.

For instance, you can offer coupons to claim their free trial (depending on your product and service). It’s a “direct form of marketing” and it’s efficiently cost saving. Not forgetting, you’re also contributing to the environment since it’s totally paperless. 

Watch this video on 7 powerful ways to write better sales copy to implement in your emails.

Now, this may sound interesting and easy. You might be thinking that this is just what you need for your business – nothing more. 

Int hat case, you’re leaning towards email marketing automation. Learning how to write direct response emails is essential.  There’s no point if email marketing automation works well for you but you or your team is unable to craft brilliant emails.  The whole point is to turn your well-qualified buyers into loyal customers – Increase return on investment.

Now, let’s get into Social Media. 

Editorial Credit: Solomon7 / Shutterstock.com

Marketing Automation for Social Media

From content publishing to monitoring to analytics – social media encompass one of the broadest fields – it automates various aspects of social media marketing. Your brand is probably active in more than one social media channel – more than one person publishing under your brand’s social media account – using social media for multiple purposes – such as paid advertising or providing customer support. 

If this is not the case, you probably don’t need a full-fledged social media marketing automation tool. Then you focus only on what you need. 

Hubspot Social Inbox

A new feature by HubSpot called Inbox is meant to help you better prioritize your time on social media. It elevates your content that resonates best with your most engaged customers. This also means, your personalized message is being shared with your customers based on their persona. On top of that, it improves the customer experience. (CX)

Hootsuite

With features that help you schedule content, monitor conversations about your brand and industry, Hootsuite is what you need for a unique presence to your brand.  On another note, it’s one of the most comprehensive and full-featured social media automation tools.

Buffer

It’s a simple web application that allows you to schedule your post across a variety of social platforms. Basically, Buffer is a stripped-down version of Hootsuite – focusing mainly on post scheduling. While it can be integrated with other social platforms, this application is easy to use and relatively popular. 

But if you want to integrate Buffer to Facebook, keep in mind that it only allows you to schedule posts for pages and groups – not Profiles. Unlike LinkedIn, you can post on both profiles and pages. However, for Instagram and Pinterest – you need a business account or a premium Buffer subscription. 

CoSchedule

One of the best solutions for planning and strategizing social media content in advance. By doing a bulk map out of your content throughout, it gives you a bird’s eye view of your complete social process.  In addition to that, you can reuse and create more content with analytics and CoSchedule’s suggestions. 

Sprout Social

With individually tailored solutions from social management and marketing to customer care, employee advocacy, and data and intelligence. Sprout Social has one of the widest features among other social automation tools. This kind of solution is great if you have a sales team – making it easy to collaborate with strategy and executive. 

Now, let’s talk about advertising marketing automation. Since you’ve been well informed on the essence of customer journey automation. This next step is the key to make everything work.  

Advertising Automation

If you’re investing in several different platforms, such as Google, Facebook, Twitter or LinkedIn – it’s a hassle managing ads campaign across different social media networks.  Thanks to the ever-evolving digital landscape, there’s always someone creating a valuable tool to help marketers take away the hassle. 

Adstage is one of them – helps with automating, create and manage your campaigns across major pay-per-click (PPC) platforms and it allows you to report on your results. This powerful automation tool comes with visual features and not only it’s recommended to pay-per-click (PPC) experts, but also newbies. 

Of course, there are other marketing automation tools that are available for you to choose from. And some tools work best for certain social media platforms but not for others – like, Zalster – they only handle Facebook and Instagram ads. However, despite their limitation – it’s a remarkable tool that truly handles your ad campaigns from end-to-end. 

Other Advertising Automation Tools

AdRoll: Run ads across every channel from the display and social to emails.  In addition to that, they offer retargeting campaigns, so you stay top of mind with new and inactive prospects by re-engaging with them. 

Metadata.io: One and only tool that enables B2B marketers to run account-based ads. With the help of AI and multivariate testing, in order to get the best results for your ad budget – Metadata.io identifies the most effective combination of ad creative, copy and placement.

Shoelace: This tool focuses on the customer journey and they make it easy to use ads throughout every stage of your buyer’s journey. The good thing about this tool is that it continuously nurturing and pushing leads towards a sale.  On top of that, their software offers segmentation that  allows hyper-targeted ads and prevents ad fatigue 

Editorial Credit: Solomon7 / Shutterstock.com

Pricing Automation

Should you keep your prices competitive as your competitors shift or optimize your price from top-down? For some small companies, this may not be necessary but for larger companies – pricing automation software makes it easier to react towards competitive pricing changes. 

This can be an advantage to your pricing strategy. Generally, it’s designed with an eCommerce mindset. With that said, companies that will most likely benefit from this tool are eCommerce and those that are selling competitive products to the marketplace. 

If you’re interested in starting an eCommerce business, watch this video

Loyalty and Referral Marketing Automation

Did you know that the most powerful marketing tool is “word of mouth”? When you think or talk about marketing automation or marketing itself – very often, loyalty and referrals get left out. And when you combine both together, it can be a good fit for your business. 

But how to know if it’s a good fit? 

If you’ve seen results from word of mouth or extensive research or negotiation is not required then this tool is an added advantage to upsell or increase your return on investment. Leverage your referral and loyalty program in this digital landscape with some of these tools 

TapMango

Offers flexible reward structures and plenty of choices for promotions. TapMango opens the door to inspire customers and reward loyalty and referrals. 

Ambassador

By hand-selecting your preferred customers to automate and testing reward incentives – find the right mix with Ambassador. If you want a tool that’s like an auto-pilot, this is it. I personally like this because the platform offers plenty of integrations and pre-built templates. You can just choose one and go.

Get to the Top With Marketing Automation

As I said, marketing automation is not for every company or marketing team. Not everyone is ready to automate their operation.

Needless to say, in today’s digital world, you can take your sales marketing strategy to a whole new level with marketing automation tools. If you go back to the criteria and you see your business is heading in the direction of failure with the current marketing strategies – automation is a surefire way for small businesses to prevent this from happening. Not only does it save you time and money, but it also maintains brand messaging while reaching thousands or millions of people. 

The key is simple: Determine which platform fits your company best so you can save time and money. Each platform you use must be utilized to the fullest potential and run in such a way that your customers feel taken care of and enjoy the best customer journey you can build. 

If you don’t know where to start, click here to discover the best-kept secrets of my success and all I know about social media. This vault has everything I learned and used to grow businesses and turn leads into loyal customers. 

5 High Return Investments That Can Make A Fortune With Low Risk

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Are you looking to make high return investments? And minimize your risks at the same time? How do you decide which one is best for you? Today I will help you clear the noise in the marketplace.

This is a burning question that I get asked every day.

What investments should I make?

I say…

It depends on what kind of investor you are.

You see…

It’s a matter of growth vs security. If you know how to properly manage your money like the rich, you may know this:

“Rule number one: Don’t lose money. Rule number two: Don’t forget rule number one.” - Warren Buffett

You know that you have to look for investments that provide a comfortable balance of high return and low risk. Low risk means that there is a reduced chance of losing your principal.

However, if you are looking to up your investment game…

You may want to know more about high return investments. And while making such investments you have to consider all the options available to you. Even the ones you may not have heard of before.

Today I am going to give you some options.

Ultimately, what you invest in depends on your:

  • Likes and dislikes
  • Understanding
  • Strengths and weaknesses
  • Investment amount

Always remember:

Rich people only invest in something they understand. Share on X

What makes sense for me may not make sense for you. So, do your due diligence before you consider any of the high return investments that I am giving you.

You need to have clarity as an investor.

Don’t buy into the whole “get rich quick” or “you’re going to miss out” mentality. Anyone who does that is a very amateur investor.

But first, I want to clear something…

High Return Investments Do Not Have To Be High Risk

You know that not all investments are equal. No matter what type of investor you are…

When you think of high-return investments, you think there have to be a lot of risks involved.

Well, that does not have to be.

You’ve probably heard the following…

“If there’s no risk – there’s no reward.”

“You gotta go big, or go home.”

“You just gotta ride the wave.”

Let me give you an example…

Look at what happened to Blackberry stock in 2008 and you’ll know exactly what I mean.

Thousands had their portfolios decimated as Blackberry plunged from $138 dollars all the way down to a measly $7.50.

High return investments in Blackberry proved to be high risk

Yet at the time, no one would have thought twice about their investments.

Talk about risk.

Let me clear some common myths about High-Return Investing:

  • You don’t need a lot of capital
  • Can be done from anywhere in the world
  • You don’t need to have a good credit record
  • You don’t need to borrow money
  • And you do not (and definitely shouldn’t) be taking on a lot of risks

With that said, let’s look at some high return investments that offer low risks:

1. Peer-to-Peer Lending

In P2P lending, borrowers and lenders connect on a platform. There are several P2P investment platforms available such as Lending Club and Prosper.

You directly connect with borrowers and fund loans to them. Banks do not get involved here.

Borrowers can make an application for loans anonymously. They prefer these platforms because they have to pay lower interest rates compared to banks.

You as an investor can get higher returns than what you can get with traditional investing.

And you can select from hundreds of different loans you want to invest in. Loans are graded from the high-rated to lower-rated.

The higher-rated loans pay lower interest rates.

You can decide on borrowers based on:

  • Minimum credit score
  • Minimum debt-to-income ratio
  • Loan term
  • Loan type

Once you lend money…

The borrower will make monthly payments (the principal and interest) to you.

This will be done within your investment account on the platform. Returns can be anywhere between 6%-36%.

You need to invest a minimum of $25 as individual loans. These platforms offer you to diversify your investment.

So let’s say…

You decide to invest $10k. That means you can fund 400 separate loans if you wish to.

This minimizes the impact of a default associated with any given loan.

Lending Club claims to have provided historical returns of 4.83% to 6.37%.

2. Dividend-Paying Stocks

You have two different ways to make money in the stock market.

One way is through appreciation – an increase in the stock price. For example, you buy stock for $100 and it goes up to $150. That’s appreciation.

Then there are dividend-paying stocks. This investment gives you the option to participate in capital gains. Dividend income and capital gains combined can be high return investments in the long-term.

What’s more…

A high dividend makes it easier for you to hold a stock through a declining market. Because you receive regular cash flow from the dividend.

Here…

You’re investing money in the stocks that pay you even if the stock doesn’t make any money.

So let’s say…

If you buy a stock for $10 a share and its value remains the same for the entire year…

You still get paid in the form of dividends when a company reaches a point where they are cash solvent.

For high return investments, look at stocks that have a history of increasing their dividend over time.

These are called Dividend Aristocrats. It’s an index of 57 S&P 500 companies that have raised their payouts annually for at least 25 years.

Here are 10 that offered a projected upside of at least 10% in 2020.

To reduce risk, you could go with companies that have never decreased their dividend in the last 60 years.

That is historically they have proved to do so. There’s no guarantee that they will not in the future.

3. Preferred Stocks

These are a special type of stock. Unlike common stocks, they are high return investments.

But, you don’t get any voting rights. So when it comes time for a company to vote on any form of corporate policy, preferred shareholders have no voice in the future of the company.

However, you have a higher claim on the company’s earnings and assets.

Hence, when a company declares a dividend, preferred stockholders get paid first i.e. before the common stockholders.

And if a company is liquidated and after the bondholders and creditors are paid… 

Preferred stockholders are paid ahead of common stockholders.

In other words, these are high return investments with lower risk because there’s more assurance you’ll receive the dividends.

Think of it this way…

Preferred stocks are a cross between common stocks and bonds. Because preferred stocks have a more predictable dividend income. They have a certain dividend level.

If you buy a common stock you get returns (dividends) only after a declaration by the company board. They may even reduce or remove the dividends entirely.

On the other hand…

Let’s assume you have a preferred stock with a stated annual dividend of $10 per year.

You will receive the $10 per share dividend each year before the common stockholders can receive any returns. But you will get no more than the $10 dividend, even if the corporation’s net income increases multiple times.

4. Real Estate Investment Trusts (REIT)

Real estate is what we call a hard asset. It has the potential to perform well even when the financial markets are fluctuating.

Now you may not be ready or have the desire to take on the work of a landlord. But, you can still invest in real estate.

That’s where REITs come in. They give you the chance to invest in real estate without the hands-on work.

Sites like Fundrise allow you to collectively invest in real estate properties. It’s like crowdsourcing with real estate investing.

You can choose to invest in a single property or in various real estate developments.

What’s more…

Often you get better returns over the long-term. Think of REITs as mutual funds that invest in real estate.

You can even do it with a small investment (say $1,000).

Hence, REITs can be excellent high-return investments with low-risk.

Because they pay dividends and receive special tax treatment.

REITs tend to have more stable values than stocks. And like dividend-paying stocks, they add the potential for capital appreciation to regular dividend income.

They pay at least 90% of its revenue in dividends to its shareholders. Those dividends are tax-deductible, enabling the REIT to minimize or even eliminate income taxes.

Returns can be in excess of 10%. Therefore, making them a great source of regular income.

You can invest in REITs directly, or trade on major exchanges. Like exchange-traded funds (ETFs) which hold positions in several REITs at a time.

You can buy and sell positions when you decide it is appropriate for you.

5. Tax Lien Certificates

When you buy a Tax Lien Certificate, you are in effect paying someone else’s property taxes for them.

You see…

In several counties and municipalities in the United States, local governments have millions of dollars outstanding in overdue property taxes.

These overdue taxes are from property owners who will not or cannot pay their property taxes.

And to fund the daily services of police, fire, hospitals, schools, roads, etc., the local governments need this money.

When you pay these taxes, the government gives you the right to receive all of the outstanding tax money due. Along with the fees, high interest, and penalties.

In a sense, it’s like a mortgage.

These Tax Lien Certificates are secured by the real estate they’re attached to. 

So you are not actually buying the real estate. You are just buying the government’s lien on the real estate.

Basically, to encourage taxpayers to pay their property taxes on time…

The government charges high-interest rates which are passed directly to you.

To pay you back, you receive government-guaranteed checks of 16%, 18%, up to 36% interest. And these are paid directly to you.

Think of it this way…

You are receiving a continual, high-rate income from the government.

You can buy Tax Lien Certificates secured by different properties. And in different locations in the same state, or in different states.

There are thousands of these available at different price points. It could be as low as $50 and as much as $1,000 or much more.

These certificates are so lucrative that I call them…

The Wealth Builders Of The 21st Century

Tax Lien Certificates - High Return Investments

As an investor, I don’t like leaving things to chance. I make an investment only when I know all the angles.

Among all the high return investments that offer low risk, I found Tax Lien Certificates to be one of the best.

Why?

Because Tax Lien Certificates offer benefits that I couldn’t find elsewhere.

What I especially love about Tax lien certificates:

  • They are very easy to buy.
  • They are recession-proof.
  • The law protects the money.
  • The high-interest returns you get are mandated by state law.
  • They don’t rise and fall like the stock market. You get returns regardless of market fluctuation.
  • They are hidden from the general public.

One thing I particularly love about these certificates…

It doesn’t matter if you have a lot of capital, to begin with.

It’s the most democratic of investments. Allowing any investor to become a high-return investor.

Once you know about these little known high return investments…

And learn to take advantage of them – you’ll wonder why no one else is doing the same.

You’ll wonder why anyone would even bother with the roller-coaster ride of forex trading or the stock market.

But, as I have advised you before…

Investigate Before You Invest

I have wanted to bring this information out to a new audience for quite some time. I decided it’s high time people got to know about these high return investments.

This way you would know about this little known investment which the institutions themselves use to make money.

Most importantly, I wanted to teach you how to use this investment to your maximum advantage.

Now, you may be wondering…

Why are these high return investments so little known?

You see…

The answer is quite simple: stockbrokers, financial planners, and bankers can’t make commissions on them.

And once you know the opportunities out there…

You’ll probably never want to invest your excess money in your bank again.

Most bankers take the money you give them and use these same strategies to reap the high yield returns.

And what do you get? A lousy 1% return.

So they’re basically using your money AND these strategies…

To make themselves a fortune. That’s why they pray these high return investments are not revealed to anyone.

But, these investments are nothing new. They are just not common knowledge.

They have been a proven investment strategy for years. These principles have existed for hundreds of years.

All wealthy people have been using these secrets for decades.

And we have decided to reveal it all in an event called the Secrets of the Rich, which occurred in February23-24, 2020. This was where we offered in-depth knowledge about these high return investments.

High-Return-Investments-That-Can-Make-A-Fortune-With-Low-Risk-Graphic

This way you can investigate this investment further. Have a “dry run” so to speak.

Uncovering The Secrets Of The Rich

Ask yourself…

What it would mean to you if you could make high return investments without the typical risks?

Certainly, it would give you a predictable and sustainable way to grow your net worth. And you will ultimately be able to build yourself the lifestyle you want.

There are high return investments with virtually no-risk (we’re going to teach you how) that will always help you be able to “look before you leap”.

With these investments, you’ll be able to strategically grow your net worth.

Discover the Wealth Builders of the 21st century

How To Use LinkedIn To Get More Clients

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Perhaps you’ve been wondering what’s the hype around LinkedIn all about? LinkedIn is a business-oriented service and it’s mainly used for professional networking. As a business professional, you might want to know how to use LinkedIn to get more clients?

This business platform has about 660 million users in more than 200 countries worldwide. In this article, I’m going to share the interview I had with Melonie Dodara on how to use LinkedIn to get more clients. 

The interview was great as she shared so much information and insights about the secrets of LinkedIn. Melonie Dodara is a Canadian number one LinkedIn expert and an international best-selling author of the book “The LinkedIn Code”. If you’ve not read it, I highly recommend you read this book. 

 

The Question Most People Have Is How To Use LinkedIn To Get More Clients

As you already know, Facebook still holds the number one record of users as a top social media platform and a social networking channel. However, with all the different social networks that are available, some are better than others for a certain reason and purpose. 

LinkedIn is the best platform for professional networking but how to use LinkedIn to get more clients? Share on X

The thing with social media is, there are two types: those for making friends and those for making money.

As Melanie said, Facebook is a wonderful social network to stay in touch with family and friends. But it’s not a platform for business professionals. This is where LinkedIn comes in. Now, you might wonder how you can use social networking platforms to bring in more clients? 

Get Connected With Business Professionals And Make Money

LinkedIn needs a certain strategy to fully leverage its purpose. But before we get into the details of LinkedIn strategy, let’s first take a look at what makes this platform special.  So, if you want to know how to use LinkedIn to get more clients… Stay with me until the end. 

As I said earlier, the different social network has certain reasons and purposes. LinkedIn is the number one business social network, there isn’t anything that competes with it. Unlike Twitter, Pinterest, Facebook or Instagram, which can still be used in similar ways, LinkedIn is the only Business Social Network. As such, it requires a unique strategy if you want it to bring you more clients. It doesn’t mean you have you do direct selling, sales pitching, or even promoting your products directly to clients regularly. But you do need a strategy to approach people. 

LinkedIn is a “Business Social Network” and as such it is unlike any other social networking platform out there. Share on X

Understand The Effectiveness Of LinkedIn

Every second, there are two new people joining LinkedIn. In 2015, the number of people on LinkedIn in Canada was 9 million. And in a recent statistic dated September 2019, the number of LinkedIn users in Canada was over 16 million. That makes up to slightly over 44% of its entire population. However, the largest traffic is still the United States with 161 million users and about 27 million for the United Kingdom. 

Apart from the large traffic on LinkedIn, the average household income of LinkedIn users is $109,000. If you’re going for a more affluent demographic – LinkedIn is perfect for you. Additionally, people are two times more confident about the content and information found on LinkedIn, which means their levels of trust are higher. That’s because, as a business social network. People assume that all content shared is professional and accurate. 

LinkedIn is 277% more effective when it comes to B2B lead generation. Share on X 

A study of over 5,000 businesses conducted by HubSpot, showed that LinkedIn  traffic  is 277% more effective when it comes to B2B lead generation.  Its conversion rate has outranked Facebook and Twitter.

Create A Business Profile 

As an entrepreneur, you must create a good impression of your brand.  You see, people want to know who they are doing business with – whether it’s you as an individual or a big company or even a person in a company. What they do first when learning about someone or something new in their professional realm is that they do research. You do that too, right? 

Let’s take the “High Ticket Closer Certification Program” for an example. You may have come across some videos about High Ticket Closing or maybe you’ve seen some of my Facebook and LinkedIn Ads.  I believe, the first action you took was to google “Dan Lok” and “High Ticket Closing.”  

So if people search for you, what will they find? As an entrepreneur, you must have a professional profile and keep it professional across all your platforms. This is crucial. It portrays your personal brand.

Close Deals With Your Professional Profile

Imagine if you’re trying to close a big-ticket deal with a connection you recently made on LinkedIn. Now they search you on Google, only to find unpleasant photos and information about you. Unpleasant drunken pictures from a last wedding you’ve been to? Strange college memories still up there? What do you think a potential business contact would think about you after seeing some of the stuff you have on your social media profiles right now? Would they be gone right away or intrigued to get on the phone with you? 

You see, as Melonie Dodaro said, you must always ask yourself this question: Are you making the kind of impression that you want to make? If not, you might want to give your profile a little more care. Your first impression is crucial when making any deals or even a connection on LinkedIn. It’s through this profile that you’re defining your personal brand and value.

If you manage to give a good impression, that’s when you think about what you can deliver. Thinking in terms of delivering value is the number one step in acquiring new clients. 

Define Your Value – What Can You Deliver?

Most people think LinkedIn is mainly for posting jobs and job seekers posting their resume. That’s a big mistake!  Don’t treat LinkedIn as a job-seeking website. With the number of growth in LinkedIn users in the past years, the way you can leverage this social network has completely changed. 

As Melonie said, only 16% of people using LinkedIn for job search. The rest of them, 84% of people, are using it for business. So, if you post your resume on LinkedIn, it’s not going to resonate with that audience that you want to connect with. If you’re looking to use it as a business tool, you must approach it differently. 

3-Step Formula For Success

So, what Melonie has done is that she created a 3-step formula for LinkedIn success. 

  • Get Found 
  • Attract Your Ideal Client
  • Stand Out
The key to success on LinkedIn is in this 3-step formula – Get Found, Attract and Stand Out! Share on X

LinkedIn is where people will get to know you on a surface level at first. They’ll look at your experience and what kind of value you have provided to the marketplace. And if you have a resume based profile on LinkedIn – that attracts employers but not your ideal clients. Clients will not know what you can deliver that will significantly help them increase or generate their revenue. 

So, when you think about how to use LinkedIn to get more clients, you must think carefully about the details in your profile. I would say this is the most crucial foundation when you start using a LinkedIn account.  Why? Because, if you want to be found on LinkedIn, you must be visible on the first page. If you’re not found on the first page – you’re invisible. You must pay attention to details, deliver value and content, and be consistent. 

Connecting With Powerful And Influential People On LinkedIn

Now, you might still wonder, how to connect with powerful and influential people? As I mentioned just before, first off you must create a professional-looking profile. That way, you’ll be able to stand out among everyone else and it might be easier to get connected with your ideal clients or prospects. 

If you don’t have an ideal first impression, how will you get connected with your ideal clients? Share on X

You must find a way to stand out, so pay attention to the details. If you are “in sales” – what’s your niche? What makes you special? Is there something that makes you different? What value do you bring? Keep all these questions in mind as you tweak all your profiles. If you don’t create a unique profile, you’re most likely to lose leveraging this business tool. 

There are many people using this platform but, in reality, 99% of people are using it very poorly. Therefore, to stand out is exceptionally easy. 

Be Professional And Get Found

As Melonie mentioned, the first step is to get found. Each day, people conduct searches on specific keywords. They might be looking for a certain type of client or prospect. For example:  financial advisor, accountant, lawyer, etc… And usually, people look for someone based on referrals – people they can trust, like a financial advisor. So you can use this fact to position yourself well to be found. And as Melonie said – “Isn’t it beautiful just to get leads to find you?” With the correct use of LinkedIn, you can do just that. 

So, you want to be showing up at the top of the search result. Think about what are the specific keywords that people are using and how to leverage them on your profile. The higher your rank on the search results – the better your profile will be. There are several ways to do that.

To show up on the top of the search results, you want to choose two or three specific keywords. If you’re doing business in a specific geography, you should throw in a keyword that’s based on your business.

Picking The Right Keywords

The key to picking the right keywords is thinking about the keywords that people would use. Most of the time you must think about how they are looking for what you offer. As Melonie mentioned in our interview – instead of just using “accountant” you might think about “Kelowna Account” as that might be something that people are searching for.

Think carefully – what can be your keyword? This is the most important step if you want to know about how to use LinkedIn to get more clients. 

Creative Keywords Could Mislead Clients 

Some people can be too creative with keywords, and it can mislead your clients. So, stick to the general basics of the right words when it comes to keywords. You have to know, not everyone on LinkedIn understands your creativity. 

It’s also really important to choose your three primary keywords which best describe who you are and what you do. When you do that – you can optimize properly. 

There Are 4 Places For Keywords 

According to Melonie, there are 4 places for keywords. The first one is the headline. The headline holds a tremendous amount of weight in the LinkedIn algorithm – it may sound techy but it’s important if you want to find your ideal clients. 

This part of your profile is meant to tell people who you are and who you’ve helped. For instance, a few keywords on your main profile, “Kelowna accountant” and or “business adviser”.  If you watch the video above, you’ll be able to see some examples that Melanie elaborates on more. 

Consistency Is Key

The second place to optimize your profile with your specific keywords is in the title of your current work experience. If you want to boost your profile on the search result you can also include those keywords in your description. 

Consistency is key to success - with the right and consistent use of keywords on your LinkedIn profile you can attract more clients. Share on X

If you’re a business owner, chief executive or founder of a company, it’s advised not to use that as your keywords.  Because of the broadness and generalization of those words – your clients won’t be able to find you. Think about it, nobody will search for; “founder”, “business owner” or “chief executive” unless you’re a salesperson.  Therefore, choosing the right keywords is crucial to get more clients from LinkedIn. 

The next place for your keyword is past work experience. This can be easy for those who have previously done what you’re doing now. I get that for some of you this might be something brand new. But there’s a little ninja trick Melonie has taught me to make all this easier. 

You Can Create A Project-Based Past Experience 

For example, you can craft your profile saying that you’ve worked for someone (maybe a certain company) for a short period and explain a little on your job description. It’s good to have at least one past experience that’s relative and related to what you do now as that’ll help with the search results. 

Another place where you can reflect on past experiences and include keywords is your summary section. As you write it, make sure to include the same two or three keywords again. As you make these changes, you’ll be able to know how many times your profile’s been viewed and shown up in search results. 

Observe Before And After

Keep an eye on how many times you show up in search results. You can use this feedback to keep looking for better words and adjusting. The best thing is that this is all on your LinkedIn profile’s home page, so you don’t even have to work hard to find this data. 

When you make the changes that Melonie has suggested, the change and results in the search ranking are instant. This is how, with LinkedIn, you can be on page 50 and moved up to the first page at an instant with the right keywords. 

Connect And Engage With Your Ideal Client

High Quality and original content will also boost your reputation and authority on LinkedIn. When you fix your search results, your content will be the key factor in attracting more clients.

Your profile must speak to your ideal client Share on X

If you’re writing an article, make your post visible by adding them to Pulse, LinkedIn’s built-in publishing platform. If you’re already producing other types of content, you can add them to your portfolio by simply typing the links into your profile. 

Here are 4 strategies you can use to create compelling content:

  • Write in first-person 
  • Identify who your ideal clients are
  • Share how you can help them
  • Call To Action

Speak to your clients individually and directly. It’s always helpful to learn some copywriting skills to implement these strategies too. Any copywriter will tell you that writing in the first person is the key because it will allow you to identify your ideal clients. 

Let’s say, your ideal client comes about to do a search on LinkedIn. When they land on your profile, it speaks to them directly, it resonates with them. If they read relatable stuff in the first person, they will see themselves in your profile. It will encourage them to take action. The way to get them to take action is to share how you can help them.

This is where you engage with your clients. By talking to them and asking them where and what they’re struggling with, you can help them with problems they’re facing. You can also tell them (or show) exactly how you can do that. 

Speak to your target audience about your audience – not about yourself! Share on X

Remember that clients and prospects will always have this question in mind – What’s in it for me? In reality, nobody cares about you, everyone cares about themselves. Everyone cares about how you can help them. So, if you make your profile all about yourself – it’s not going to resonate with anybody. 

Never Forget To Have A Strong Call-To-Action

Now, if you capture the attention of your client, you have to guide them to action. This is where call-to-action comes into play. 

And the final part is to have a strong call-to-action. You see, Melonie said the first place for your keyword is your headline.

Now, as soon as someone lands on your profile, what’s next? You don’t want to leave your ideal clients hanging by not having a call to action. The whole point and purpose of implementing these strategies are to get clients from LinkedIn. And if you don’t have a call-to-action, you won’t succeed. 

I believe that if you don’t make the sale today, you won’t make the sale tomorrow Share on X

A call to action can be:

  • Book a call with you
  • Link to your landing page
  • Link to a specific webpage
  • Get a FREE consultation
  • Register for your webinar
  • Watch this video

These are some examples of a specific call to action. It doesn’t mean they have to purchase something. It can be an excellent method for lead generation. The call-to-action will depend on your business model and your sales model. With that said, it depends all on what your goals are and what you want to achieve with each post.  That’s why you need to know your target market. 

Editorial credit: IR Stone / Shutterstock.com

How To Know Your Target Market?

Your profile needs to be client-focused and the only way for you to be able to do that is to know your target market. If you don’t understand what their problems are and the language they use, it’s going to be challenging. 

You then need to do a lot of research about ideal clients. One of the easiest ways to do that is to look at your last ten clients that have been your best clients. Who are some people you enjoyed working with? What clients did you go an extra length to help them transform their business? 

You can look into common interests, industries, profits, and perhaps look at their location and dig deeper geographically. Where are most of your clients from, what are their positions in the company – in that way, you’ll get to know your ideal clients better? I’ve mentored thousands of entrepreneurs, business owners and sales professionals specifically on getting to know your ideal clients. 

Communication Skill Is Important In Your Personal And Professional Life

Honestly, from the way I look at it if you have a certain communication skill, not only it’ll help you get more clients but also become a great salesperson. The best part about High Ticket Closer Certification Program is that you don’t need to be so knowledgeable about your product. Just like what Melonie said earlier – They only care about how you can help them.

So, knowing the right communication technique and skills will give you the opportunity to engage with your client with finesse. May it be to help them transform their business or generate more revenue because when you’ve mastered this skill. It will also transform your life – personal and professional. 

Stand Out Significantly From Others

The more you use LinkedIn, the more you will see the value of it. You will also notice another people’s profile that’s being poorly done – they’re completely blank. 

This is easy to fix – have a professional headshot. People want to see who they are dealing with – upload a professional picture of yourself. When people see a smiling face – that’s an inviting aura. To strengthen your LinkedIn profile is that you can upload a video to your profile.

It can be an introduction video or a professional video. In that way, you’re marketing yourself and showing your communication skills to your ideal clients. Talking about skills, on LinkedIn, you can add your skills and endorsement to your profile.

For example, if you have a copywriting skill that you’ve learned a few years ago, you can add that into your profile. It could be just a short certification program – add it. Any additional skills you’ve acquired in the past years will be an added advantage to your profile.

Many people fail to see the power of social proof. Share on X

Here’s another video I want to share with you. It’s about the 5 things you’re not utilizing in content marketing on LinkedIn. 

Final Thoughts On How To Use LinkedIn To Get More Clients

It’s basic psychology – we trust our social network. People trust what they see online, and if people like you then more people will like you because of that. Does that make sense?

So, you’ve followed the 3-steps here and you’ve rank #1 on LinkedIn. What’s next?

If you want to know how to use LinkedIn to get more clients, I recommend you read “The LinkedIn Code” book by Melonie as she shares more in-depth tips and principles for LinkedIn in her book. 

(Featured Image Credit: 13_Phunkod / Shutterstock.com)

How To Use Social Media To Get More Clients

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Social media is an excellent tool to attract clients if used correctly. Read on to learn how to use social media to get more clients.

Is it possible to use social media to get more clients?

For entrepreneurs, it is a powerful opportunity to get the most attention in a short period of time. Clients are essential to your business because, without them, you can’t generate revenue and your business will cease to exist.

In order to make this work, not only must you know how to use social media to get more clients, you need to leverage it as a way to attract your ideal potential clients.

You want to magnetize your active and loyal followers of ready-to-buy-fans and turn them into your ideal clients. Share on X

Looking at social media as a tool is a very limited way of looking at it. I simply look at it as a place where “attention” goes. You see, that is where people spend their majority of their time. Therefore, having a clear idea of why you’re using social media is an important start to your marketing strategy.

Define Your Social Media Platform

When you think of social media, you have different platforms, such as YouTube, Facebook, Instagram, Snapchat, Twitter and more. On top of that, there are new platforms being developed and launched every single month or day.

While most business owners haven’t clearly defined why and which social media platform to use, how will you accomplish your goal?

In the past, advertising via the radio, television, newspapers or the magazine were used to attract clients.

Social media is where people spent the majority of their time Share on X

Besides knowing how to use social media to get more clients, how do you convert the attention gained from social media into sales?

Let’s say you have your own products and services; you can use social media to get all the views and convert that attention into leads. And once you get those leads, you can follow up with them – drive them to your website, webinar or get them on the phone and actually sell them your product or service.

Another way to do it is if you don’t have a product or service but you have a lot of followers – you have “fame” which can be leveraged to get brand deals, endorsements or sponsorships. In this case, brands and companies will pay to get access to that attention.

Instead of being an entrepreneur with products and services, you’re leveraging their brands and companies to make money from social media. That’s if you have an incredibly huge number of followers.

Let me share with you the first rule of marketing online

Getting The Right Audience

As mentioned in the video, if it’s the right audience, companies are willing to pay you a large sum of money to collaborate with them and provide access to your pool of followers. They’ll collaborate by publishing a video with you, a single post or an endorsement video.

What they are actually paying for is the shortcut to getting the attention and views from your followers. And if you have one million followers, you can do that.

Social media is not only for companies that are looking to sell their products and services.

You can also do some kind of collaboration, where you’re promoting a particular brand or other company’s products and services, such as affiliate marketing deals.

When it comes to social media, there are many ways to make money Share on X

If your question is “how to use social media to get more clients” – that’s how you can make money online – with or without a product.

The thing is, when it comes to social media, there are many ways to make money. What I mean is, the line between social media and marketing is blurry. For example, “offline marketing” or “direct mail” or “TV marketing” or even “Facebook marketing”.

Social media itself is marketing.

Imagine how much attention and time span these people are giving. The number of hours they spend on reading newspapers and watching television compared to people who spend their time on social media.

You Can’t Sell If You Don’t Get Their Attention

People are spending more time on YouTube watching videos and reading Facebook posts every day versus reading a newspaper. And you can’t sell to them if they’re not paying attention to you.

It’s more difficult to sell to people who don’t pay attention to you because they don’t know who you are – simple!

The thing is, people think social media is something like, “As long as I get attention – I’ll make money” or “If I build a number of followers, I’ll make money”. You’re wrong!

Let’s say you’re building a group of followers on your Instagram channel, this is what I always ask people, “If you’re not making money with 20,000 followers, what makes you think you can make money with 40,000 or 60,000 followers?

Watch this video on how to make money on Instagram

It doesn’t make sense if you suddenly say you can make money when you reach 100,000 followers. You don’t suddenly make money when you haven’t been making money throughout the whole journey.

One method on how to use social media to get more clients is to have a solid business model – an offer that converts. This is a product and service that people actually want to spend their money on before you drive attention.

If you produce and launch a bad product, oftentimes people remember the bad more than the good. And even though you have all the attention – it’s not going to make you money.

Assuming you have a good product, not only will you get the attention to grow, but you also get to scale your business fast.

Social media is an excellent tool to generate clients if used correctly. It can help you reach billions of people around the world. Look at the number of people on Facebook daily, it has over 1.66 billion users.

Create A Product That Converts Attention To Clients

To get the attention of your followers through social media, the first thing is to make sure you’re using the right social media platform. What is your goal? What would you like to achieve on a particular social media platform?

Over 97% of marketers are using social media to get attention from their clients. That’s why it’s important to have a solid business model to convert this attention to your clients.

It can be hard to pick with a social channel to use but these guidelines will be able to provide a certain clarity.

97% of marketers are using social media to get attention from their clients Share on X

With a greater need for social media and the overwhelming amount of platform choices – you don’t want to spread yourself thin by managing each and every imaginable platform. However, you also don’t want to miss great brand-awareness opportunities.

With that said, I’m going to share with you the strength of some major platforms available.

Social Networking

These platforms are used for “networking” because they allow some form of interaction between people in different ways. With these platforms, you can build a business profile and include links to your website/s especially Facebook.

Let’s say you have a product or service to introduce to the world – you create an ad or post to get your client’s attention. And if your product is compelling and irresistible, you’ll be able to convert that attention to your client.

Whereas, if you’re looking to offer a professional service – B2B for example, LinkedIn would be a great platform to grow your business. When creating a business profile, you can categorize them according to your industry.

But if you prefer a wider spectrum of industries, having a Twitter account will be helpful – from entertainment to e-commerce. You can use twitter to post about company updates and retweet positive customer’s feedback.

Messaging and comment features for both LinkedIn and Twitter will help increase engagement with your customers.

Sharing Photos and Videos

YouTube: Over 1.9 billion active users

Instagram: Over 500 million daily active users

Pinterest: 235 million monthly active users

Instagram and Pinterest are the two biggest platforms when it comes to photo sharing. This could be helpful for restaurant owners or an online store. You can take photographs and display them to provide updates for your clients.

People like to be updated and if your product catches their attention, they will share among their friends and followers. As a result, you’ll get more clients and drive more traffic to your website.

I spoke about brand deals, endorsements and sponsorships earlier. Instagram is the home to influencer marketing.

Almost 100% of influencer campaigns took place on Instagram Share on X

Almost 100% of influencer campaigns took place on Instagram in 2018.

This is excellent if you don’t have a product or service. You can leverage the influencers with a large fan base on this platform. And that’s how to use social media to get more clients.

It can be just one brand or two – depending on your closing power and ability to attract them.

The difference with Instagram is, it doesn’t allow you to share links directly – Instagram emphasizes visuals. However, for basic users, you can only share links in your bio but if you’re a verified user or you have over 10,000 followers, you can post links in your stories.

Lastly, Pinterest is best categorized for e-commerce activities. For example, those who sell handicraft and home goods. Small business owners can share standalone product images that link to their website or a sale page.

Here’s a video about how to start an E-commerce business

If you’re new at this and still wondering how to use social media to get more clients – there’s so much I can share. I can go on and on and on about social media.

Anyway, for Pinterest, it’s interesting that you’ll be assigned a theme “board” and with that – your clients can engage with you by simply giving you a “heart”.

That means, they like your product and usually, they’ll continue to browse to see what’s more in store. This could be great for lead generation.

Video-Sharing Helps Pin Down Strategy

As I shared, the number of monthly active users on YouTube is over 1.9 billion. Here’s another great video platform – Vimeo has a total of 1.2 million subscribers.

With the rise of people watching videos online – 83% of marketers say video gives a strong return on investment. And, YouTube appeal to be the best video platform choice among online users. Adding a video platform can help pin down your strategy.

Watch this video on The #1 most important secret to grow your YouTube channel

https://youtu.be/qHB7M9KWET4

If you have an incredible business model, a video could make your brand look relevant and keep you up to speed with your competitors.

While a technology company focuses its video strategy around product demos – a restaurant could have a video log with cooking tips.

YouTube and Vimeo are leading platforms for long-form video. Since YouTube appeals to be the best video platform, they have a bigger audience base and better SEO capabilities. On top of that, Google has acquired YouTube and it’s the second-largest search engine next to Google.

A study done by Cisco in 2017, video represents 80% of all internet traffic by 2021.

Videos represent 80% of all internet traffic by 2021 Share on X

As a matter of fact, along with YouTube and Vimeo, more and more traditional social networking platforms have also begun embracing video marketing. Have you notice, in the last few years, Facebook launched “Facebook Stories” and “Facebook Live” – which is added to a tab on your mobile that’s dedicated to video.

Now let’s get into how to use social media to get more clients with interactive media

Younger Generation Yields Interaction

Snap Chat and TikTok’s social media trend lean towards Gen Z and Millennials. The dynamic nature of social media makes it challenging to keep up with the latest trends. With more and more new platforms that have been created, Snapchat and TikTok are taking over the social lives of the youth.

The younger generation influences business opportunity and you can’t afford to miss that. Here’s why; Gen Z holds $44 Billion of buying power. While many brands considered Gen Z as little more than kids who are addicted to their smartphones – 98% percent of Gen Z still shop in-store – according to the National Retail Federation.

That being said, Gen Z population is set to reach 2.6 billion by 2020 and retailers need to create more interactive engagement around their brands to reach new clients. So, with this, exactly how to use social media to get more clients?

Gen Z population is set to reach 2.6 billion by 2020 and retailers need to create more interactive engagement around their brands to reach new clients Share on X

Like any other target market, tailor your content for mobile and desktop, that’s why I said in the beginning, choosing the right platform according to your brand and product is essential. In that way, you’ll get all the eyeballs of the right audience.

But why do you need to produce content for both mobile and desktop? According to IBM, 66% of Gen Z frequently use more than one device at the same time.

And because of this, for them to get the best customer experience across all devices – have your branded content put out in the world with the highest optimization – from the layout of a website to blog post to any of these social media platforms.

 

More Attention Towards Bad Product

Before thinking about scaling your business or promoting your brand. You need to have a solid product or offer that convert your clients into a potential customer. Get their attention by introducing a great product offer.

Because, if you create a bad product, you will get a different kind of attention. Instead of winning and growing your audience as potential buyers, you’ll lose trust from billions of people. And that’s not going to make you rich, you won’t generate any money from bad attention span.

So, assuming you have a really good product, now you’ll get attention from there – you can scale your business fast. Because, with the right social media channel, you can scale by leveraging the huge number of traffic.

My point is, end of the day, you need a product or service that people are willing to spend their money on before you get any attention. Here are some mistakes I see people are making – especially the younger generation.

Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that – Scoot Monty, Ford Social-media chief Share on X

They ask me how to use social media to get more clients, just because they want to be famous on social media – they say, “Dan, how can I build a social media followers like you?” But the real question is WHAT FOR? When you’re only 19 years old.

Do you have a product or service to offer to the marketplace?

Here’s another video on “How To Grow Your Social Media”

The thing is if there’s no substance – building that to get more attention doesn’t do any good. As I said, unless you’re in the entertainment industry, that’s a different story.

Even if you managed to grow a large number of followers and making a small income out from it – that might work for the short term. But it won’t be long term progress. So, build that substance and value that shows the marketplace you’re there for reason.

Final Thoughts On How To Use Social Media To Get More Clients

If you’re an entrepreneur, using social media is one easy way to increase your clients. If you have a valuable product or service – you can catch millions of attention throughout your social media platform.

I know it’s not easy and it won’t be an overnight success. With guidance, I’m sure you get more clients on your social media account.

I have over 100 videos on my YouTube channel and I’ve shared some here to get you started on how to use social media to get more clients. My team and I produce videos every single day.

On another note, if you’re already producing content and videos – don’t stop doing it! Post every day so you get the attention on a daily basis.

Are you ready to take the next step?

6 Things You Need To Know Before Starting A Personal Training Business

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Are you thinking about starting a personal training business?  Perhaps you have a passion for fitness. Everyone who knows you bumped into you at least once at your local gym. People trust you when it comes to working out. You’re an authority on the physical transformation process and health. You might find it rewarding to see people transform their bodies. But, is that really what it takes to be a personal trainer? 

When thinking about personal training, most people think about fitness. Right?  But personal training is a lot more than fitness. It’s about setting goals, providing motivation, giving feedback, and most of all, it’s about accountability. And without any of these, it may be hard to achieve practically anything, not just fitness. This is what you probably already know. Now, what does it take to start a personal training business? 

To ensure that you’ll succeed in starting a personal training business, here are 6 things you need to know:

1. Starting Your Personal Training Business With A Plan Is a Must 

Before you go ahead and jump right into telling people they should work with you; you need to have a business plan. There are a lot of people starting a personal training business. There’s a lot of competition in this industry. The Bureau of Labor Statistics predicts fitness training will grow to 8% by 2024. So what makes you different? Why should people pick you out of so many options?

You need to do your research–tons of it. You have to be as detailed as possible because having a good business plan is going to be the backbone of everything you do. It will give you competitive advantages if you do it right.  To get you started, it might help to come up with a vision and mission statement. Think about the core values your business believes in. Identify your personal brand.

Some people might not think these are important when it comes to generating revenue. But others must know how you’re running your business. They want to see what you care about and if you align with their values. Maybe you have an emotional story on why personal fitness is important to you? You’ll gain more clients by sharing more about you and your brand.

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek Share on X

Why do you do what you do? What’s in it for them?

The most important topic you need to focus on when starting a personal training business is your clients. They’re going to be the reason you keep running. 

You need to always have clients in your mind. Ask yourself:

  1. What niche should you specialize in?
  2. What services do you offer?
  3. Who do you serve specifically?

You need to find out who your ideal clients are and why they would be the right fit for your business. You wouldn’t want to take in anyone (even if they can pay for your services). If you work with the wrong people, you might not meet their expectations. I’m sure you want to avoid complaints as much as possible.

When you find out who your target market is, you’ll know exactly who wants your services. You can refine your services to appeal to them more. It’ll be easier for you to get in front of the people looking for what you have to offer. 

Your ideal clients should be people who you know best. You should know all their pain points and the real reason behind why they’re not satisfied with the way they look. When you understand a person well, they will immediately trust you and keep coming back for more.

The Specialties Your Clients Will Come Back For

It’s better if you specialize in some services instead of all things fitness. You can focus on getting great at specific skills so people will see you more as an expert. 

When you’re dealing with older clients, there may be some workouts they can’t do that a younger client can. This is where you come in and educate them on what’s best for them. Here is where your specialties will shine.  example, maybe you’d like to serve older clients? There are a lot of personal training businesses serving young clients already. 

Or perhaps you can focus on helping adults who can’t find the time of the day to squeeze in a workout? This would be an advantage for you. You can learn more about what it’s like in the shoes of a professional athlete, a new mother who wants to stay in shape, or a divorced man who wants to get back into dating.

Another example of specialties could be a skill you’re good at. Maybe you want to teach people how to get the best out of a workout without any equipment–only pure body strength? This would help a lot of people who don’t have a gym membership or any equipment at home. And because of you, they’ll know how to get the most out of a workout with only their body.

Do you see why it’s crucial to specialize in a niche? You’ll be seen as an authority, and you will be able to demand higher rates down the road. 

2. Plan on How to Prove Your Clients They Can Trust You

Have you ever had your middle school physical education teacher boss you around on the track field?  He yells, “Give me a 1-mile run!” as he starts to blow his dollar store-bought whistle. It’s 8:30 AM on a Monday, and you are not in the mood. You’re only half awake, and it’s too cold to be outside. The sun barely got up, so why should you? You then think to yourself, Who is he to tell me to run? Has he seen himself? I’ve never seen him run. He’s not even in good shape.

This is exactly what goes through people’s minds when they see personal trainers who don’t follow their own advice. It’s harder for clients to trust you if you don’t physically look the part.  I don’t mean you have to be the world’s strongest looking person. But if you at least know how to demonstrate the things you’re teaching, you’ll be trustworthy. 

You can think of it as if you are your own advertisement.

Certification Is Verification When Starting A Personal Training Business 

A great way to prove to people they can trust you is to get certified. Every fitness trainer and training business should have certification to show so that clients will have the ease of mind knowing you’re trained properly. 

Find out what certification you should get when starting a personal training business–based on what you’d like to specialize in.  You are seen as an expert in the field. Make sure you act like one.  Start the relationship with your clients right from the very beginning –  with them being confident in you. It proves to them that you have the knowledge and can help produce results.

Additionally,  if you’re running your own business, you should learn more about the certifications that’ll help you avoid any lawsuits. There are always possible risks in the fitness industry since you’re dealing with other people’s health and safety. It’s best to protect yourself too.

Invest Time In Educating Yourself More

There’s never a time to stop learning. There’s always something new to gain even though you might think you already know it all. Although former education isn’t required, it’s always better if you want more clients. As a professional, you should never stop learning. Never stop reading and keeping up with the latest fitness trends and news. There will always be opportunities for you to grow. 

For example, you can attend another personal trainer’s class. Perhaps there are some things you still need to work on, and other people can do it better? You can go to conventions and conferences. That’s where you’ll network and connect with like-minded people.  Think of these as all investments for your business. It’ll make you and your business stronger. 

3. Think About The Costs Of Starting A Personal Training Business

Costs and expenses are never easy to think about, especially when you’re starting out. That’s why you need to plan carefully to see what’s right for your budget.

These questions will help you find out how to estimate costs for starting a fitness business:

  • Will you purchase liability insurance?
  • Is there going to be another partner involved or other employees?
  • Are you going to open your own facility or meet with your clients somewhere else?
  • Do you have to buy any equipment and other supplies?
  • Have you set aside a budget for advertising and marketing?

You can plan out how you’re going to distribute your budget in these different categories. And depending on your answer, you might or might not have many overhead costs. It mainly depends if you’ll either have your own facility, go to a local fitness center, or work from a home-based gym. Let’s say you meet clients wherever they’d like to meet. You won’t have to spend on rent, utilities, equipment, maintenance, and staff. You’ll only need to spend on gas and liability. 

4. Starting a Personal Training Business Shouldn’t Mean Working 24/7

You’ve probably been thinking about how much you should charge your clients. Usually, personal trainers charge clients for each session–an hourly rate. Perhaps you can charge clients more if you have to travel to them? Or you can offer a special promotion to clients if they decide to pay upfront for several sessions?

I can’t tell you exactly how much you should charge because I don’t know what you know. But I do know that the prices may vary depending on the location you’ll be training at. You can see what other personal trainers are charging in the area. If you want to charge clients more, you have to think about the value you’re going to give them. Are you going to provide them with the equipment? Are you going to teach them new skills? What makes you better than anyone else?

Don’t raise your prices without any change to your services. Always find ways to add more value. You can start by giving them advice about their diet or recommend what supplements to use. As you pick up more clients, you can also consider raising your prices. That means your time is more valued to many more people. 

Are You A Full-Time Or Part-Time Personal Trainer?

You have to decide how much you’re willing to work without dealing with burnout. 

You might be eager to take on as many clients as possible, but remember – you need time for yourself too. Try to get your clients to commit to a consistent schedule. This will allow you some time to operate and grow your business in other ways. 

You’ll have to get used to working during hours that people don’t. When clients clock out of work, that’s the time you clock in. You might even have to work early in the morning–before clients get to work. You’ll have more free time in the middle of the day, but be prepared for less time with your family and social life.

Personal trainers may be able to make their own schedule, but if you’re starting a personal training business, you might find yourself committing too much time in hopes of more success. Don’t forget to block out time for your personal interests. I know you might feel guilty about doing it and not working. But taking some time off will improve your performance, and you’ll be able to give your clients your best. 

All successful business owners that I personally know spend time reflecting–rejuvenating their minds and body too.

5. Don’t Just Strengthen Your Client, Strengthen The Relationship Also

I mentioned how important it is to learn about your clients earlier, but really, it deserves a whole section itself. Before you even think about taking on a new client, get to know them first. You can ask them:

  1. What are your goals for these personal training sessions?
  2. What do you hope to accomplish with a personal trainer?
  3. How urgent is it for you to reach your goals?

Ask as many questions and get more clarity on what they want. They’ll appreciate you for listening as it shows them you care. Once you discover what your client needs, you’ll know exactly how to deliver your services. Not every client has the same body and goals. It’s your responsibility to find out who they are and what they want.

Sometimes a client wants to focus on gaining muscles instead of losing weight. Some clients might have an injury that you should know about. Some other clients just simply admire you and want to learn from you. When you understand your client’s goals, you can educate them on what to do next. You’ll find out if you’re the right fit for them or not. Sometimes what they’re looking for might be out of your services, and it’s fine turning them down. If you do well in connecting with the client, fewer objections will come up. It’ll be hard for them to say no to you. 

Client Relationships Pay Well

Imagine you have 10 loyal clients who pay you well. That’s all you’ll need to at least pay the bills and more. Imagine if you have 10 inconsistent clients, though. You’ll probably be opening your availability to pick up more phone calls and hope you meet your sales goals every month. 

There’ll never be a “bad month” if most of your clients are ongoing. You can show your appreciation to clients by checking in with them and see how they’re doing. Ask them if they have any questions or need additional help. You can even give them simple gifts if there’s an occasion. 

What’s even better is that if clients like you, they might refer other people to contact you for your services. It won’t be a problem for you to ask them for testimonials either. If more people see how great you are with your clients, they’ll want to work with you. 

6. Marketing is Everything When Starting a Personal Training Business

If you don’t have much of a budget for marketing when starting a personal training business, you’ll want to depend on client testimonials and referrals. In other words, word of mouth advertising is your best bet. 

It costs almost nothing to do word of mouth. But there’s a trade-off–you have to keep clients happy and produce results. Does that sound fair enough? Another affordable way to market your services is through social media. It’s free to make an account on Facebook, Instagram, and YouTube. Why not leverage it?

You can use social media to attract new customers by offering helpful information and value. Try not to sell. It’s better if you see social media as a place to answer questions and connect with your audience. You can share useful fitness tips and tricks. You’ll likely gain more attention that way. Also, you can offer free sessions at your local gym or community centers. That’ll create some buzz online and increase your profile’s visibility. It’ll even highlight your skills and you could gain new clients if people like what they see. 

Networking is something your business can thank you for when you invest time in it. You can either host or attend public events and reach out to other personal trainers who’ve gone through what you’re going through. They might recommend you tools you need to help grow your business faster. Those who are already successful in the field are most likely willing to share some advice and guidance. You’ll avoid some mistakes and make better decisions. 

Make Money With Your Website

Don’t just finish making your website and leave it in hopes people will find you. Your website is a powerful tool you can strategically make money with. It’ll require you to be active online and update it frequently. What any good websites need is quality content. The more valuable your content is, the more free traffic you’ll bring. People will start noticing your services if your content is interesting enough. 

Even search engines will favor your website by ranking you higher if they see that visitors find your information helpful. Your website will become more accessible to anyone. This will give your business more credibility and authority. You can start by adding a blog to your website and consistently post engaging content. Your audience will feel connected with what you have to offer, and they’ll be more convinced to pay for your services. You’ll do less of the selling. 

If you’ve set aside a marketing budget, you can consider running online ads–either through social media, Google, or both. That’ll help your business pop up right in front of your target audience.

Starting a new business is no easy task. If you focus on the right things, in the beginning, you’ll be set for success through the process. That’s why you need to avoid common mistakes other personal trainers make. Making the right decisions will help put your business forward and in front of others.

I want you to be aware that there are a lot of people starting a personal training business, and clients want to find out why they should choose you instead. A good business plan and a strong relationship with your clients will differentiate you. And with the right marketing, people will be familiar with your services across all online platforms.  Whatever you do, the key thing to remember is –  keep learning. Stay up to date with the latest fitness news and trends. See what other successful business owners are doing to dominate their industry.

If you are still lost in your business planning or need help scaling your business, you can turn to the High Ticket Influencer Program. This program gives business owners and coaches access to exclusive secrets and guidance on how to grow their business to 6-7 figures. You’ll be using the same system and strategies I used for my business too. If you’re really serious and ready to take your work to the next level, then the High Ticket Influencer Program might be for you.

How To Bring Personalization To Your Email Marketing Strategy: 7 Simple Techniques

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An effective email marketing strategy is an essential and powerful marketing tool for any business.

With so many marketing tools available today…

Email still continues to be a great channel of communication with your audience.

With emails, you have the chance to directly reach your customers and prospects.

You can make a connection with them. And send your latest offers, promotions, and important updates, direct to their inbox.

It is not surprising 56% of marketers consider their email marketing strategy to be very important. And 30% consider it important.

Overall, marketers consider retention to be the best use of email (59%).

Followed by brand promotion (57%) and conversion (52%).

What’s more…

According to a survey done by Litmus, email marketing has an average ROI of 38:1.

While emails give great results, it has become important to personalize them.

 

Why Personalize Your Email Marketing Strategy?

Why personalize email marketing strategy

It should come as no surprise that people receive lots of emails in their inbox every day.

I am sure you do too.

The Radicati Group found that the average office worker receives 121 emails per day.

So how does a business stand out?

Well, that’s where personalization in your email marketing strategy comes in. It can cut through the clutter and capture the attention of your target customers.

You target an email campaign to a specific subscriber by leveraging the information you have about them.

Yes, personalizing takes time and effort. But all the research suggests that it gives incredible results.

eConsultancy’s study found:

74% of marketers who used personalization strongly agreed that it improved customer engagement.

An Experian study discovered that email personalization can boost transaction rates up to 6 times.

Hence, a personalized email marketing strategy:

  • Helps your emails stand out
  • Improves CTR
  • Increases conversion rates

And yet…

Most businesses have not implemented personalization in their emails. 

eConsultancy reported that only 5% of companies focus on personalizing emails.

Note that personalization goes beyond just mentioning your subscriber’s names.

It is a broad term. There are various degrees to which you can personalize.

What I see most commonly, is basic email personalization:

  • Subscriber’s name in the subject line
  • Their name in the email copy

On the other hand, an advanced personalization technique means…

Tailoring the content of the email to meet every single one of your subscriber’s needs.

Business owners and marketers have to identify ways to connect with customers on a deeper level.

Here are 7 powerful techniques to drive deeper relationships with your customers:

 

1. Segment Your Audience

This is the very first thing you have to do when you personalize emails.

It is the core foundation for the personalization of your email marketing.

Why?

Because when you segment your subscribers into different relevant categories…

You will be able to send uniquely crafted emails that speak to their needs.

Think about it…

If you receive an email that is not relevant to you, what do you do?

Ignore it. Delete it, perhaps. Right?

The more relevant your audience, the more likely they will open your email.

And the more likely they will take the desired action you want them to take.

So how do you segment your audience?

You could start with:

  • Location
  • Gender

Moreover, you could use any information they provided when they signed up for your email list.

An advanced personalization email marketing strategy derives from a subscriber’s behavior:

  • Are they an active or an inactive subscriber?
  • What are their interests?
  • Did they participate in your events or contests?
  • Download any specific content?
  • Which pages do they visit?

Behavior-triggered emails are real-time reactions to how your customers are using your product. Trigger emails have a 152% higher open rate compared with traditional emails.

Data collection is key here.

You could create and target your ideal buyer personas.

According to HubSpot:

“A buyer persona is a semi-fictional representation of your ideal customer. It is based on market research and real data about your existing customers”.

Looking to make your buyer persona? Check out this free persona generator by HubSpot.

Create unique combinations of potential customer profiles. And you will take your first step in personalizing your email marketing strategy.

 

2. Humanize The Sender

If you are sending out emails under your company name, then you need to rethink your strategy.

Have you noticed…

When you receive an email the “from” name is highlighted. Usually, it’s written in larger and bolder text.

Almost all the email clients do it. Desktop or mobile.

It is done so you can easily identify who has sent you the message.

Before you even open it, you know who has sent you the email.

Most likely, you also make up your mind whether you are going to read that email or not.

Hence, the “from” field is very important. And it’s often overlooked.

You see…

People are more likely to open emails received from a person. Even more, if it’s a person they know or someone they could relate to.

It could be you as the owner of the company. Or a particular account manager who is associated with a subscriber.

If a sales manager is handling the subscriber’s account, use his name to send the email.

The bottom line: Your audience will trust and relate to an email that comes from another person, as opposed to a business. You need to use a person’s name in the “from” field.

Take personalization up a notch by using the sender’s face instead of your logo.

 

3. What’s It About?

The subject line is the second most prominent element in the inbox.

Just like the sender’s name, it stands out. It has a darker and heavier text compared to the body copy of the email.

So how can you use that to your advantage?

Well, you could reference your individual subscribers by their names, in the subject line.

Marketing Sherpa’s research shows:

Including a name in the subject line can increase open rates by 29.3% on average.

That’s a significant reason to add it to your email marketing strategy.

What’s more…

For consumer products and services companies, subscriber’s name in the subject line produced a boost of 41.8%.

But remember, don’t overdo it. If you do it in every email, your subscribers may start ignoring it.

Moreover, personalization doesn’t just mean adding your subscriber’s name to the subject line.

It could also mean talking to your subscriber. 

What do I mean?

I will give you an example here.

Let’s say you are offering your services as a copywriter.

When sending out your latest newsletter you could go with either:

  1. Increase Your Revenue OR
  2. I Increased XYZ’s Revenue By 10%

Which email is your target audience more likely to open?

You see…

In the 2nd subject line, you are talking to the subscriber.

Even better, you are backing it up with a statistical claim and a clear benefit to your audience. A result that you have already delivered.

Similarly, using “your/you” is also an effective way to personalize your email marketing strategy.

 

4. Email Content

The content of your email should be targeted to meet the specific needs of your target audience.

Here are a few guidelines:

Write To The Subscriber

This is the most common technique for email personalization that most companies implement.

Addressing their subscribers by their names at the beginning of the email.

However common, it is important to note it is an essential step that you need to take.

Don’t you appreciate it when someone takes the time to remember your name?

Similarly, your target audience will too.

Your subscriber wants to feel unique, spoken to and special. When you talk to them directly, they are more likely to respond positively. Share on X

Talk, Don’t Type

Talk To Your Subscribers

There are several types of email content that you could send to your subscribers.

Before we get into the types of content, let’s just talk about the tone of your emails.

Keep your language simple, engaging and conversational.

Imagine the subscriber reading your email, is your friend.

Use an informal tone. And avoid using complicated words.

Break up your emails into an easily readable and scannable form. It shouldn’t overwhelm your readers.

Remember…

It is all about your audience understanding your offering in the simplest way possible.

Types Of Content

The type of content you send out depends on your company. And the value you want to provide your subscribers.

Here are a few examples of tailored content:

Solutions to their problems

How to overcome a problem is one of the best ways to engage your subscribers.

If you provide them solutions, they are more likely to become your customers.

And if they are already your customers, they are more likely to return.

Tell a story

Stories are a powerful way to connect with your subscribers. 

It could be a customer’s experience of using your product or service. How did your product help them?

You could share your own or your company’s story.

Or it could be something interesting from your travels. You could even wrap a piece of informational content in the form of a story.

Tell a story to personalize email marketing strategy

Tips & Tricks

You could send helpful advice on how to get the most out of your product or service. Tell about the features they haven’t used yet or aren’t aware of.

Ensuring that your subscribers learn something new will increase their loyalty and satisfaction.

Product Recommendations

If you run an e-commerce store, you could offer and suggest relevant products to your subscribers.

Keep track of their purchasing history to provide recommendations based on their previous choices.

It can also help you create an inclusive sense of community. You could include popular products purchased by similar customers to encourage conversions.

Milestones

Celebrate important moments or milestones in your relationship with the subscriber.

Furthermore, you could add advanced personalization to your emails by sending behavior triggered emails.

These types of emails can be easily automated.

You can use them for:

  • Up-selling
  • Cross-selling
  • Welcome
  • Re-engagement
  • Dynamic content offers
  • Cart abandonment and so on.

 

5. Personalized Call-To-Action

A strong call to action (CTA) is one of the most important elements of your email marketing strategy. 

Unbounce’s study showed 1st person CTAs had a 90 percent better conversion rate than 2nd person CTAs in emails.

Hence, for a personalized email experience, design CTAs from the reader’s point of view.

First-person CTAs create a reading experience that feels tailor-made for the individual.

You want your subscribers to feel like they’re in control of the process.

And using the first-person language makes them feel that it’s their decision to click or not.

For an even higher level of personalization…

You could automate calls to action depending on the person reading them.

Let’s say your subscriber clicked on your CTA and downloaded a pdf. Now next time they will see a different (but relevant) call to action.

Targeted and customized CTAs will be a unique and personalized experience for your subscribers. 

Dynamic CTAs work hand in hand with dynamic content. Using dynamic content means your email will populate based on when it is opened, rather than when it is sent.

 

6. Where Are They Going Next?

Personalization that begins in an email should continue to flow to your landing page.

That means your email and landing page should have a consistent look and copy.

Moreover, they both should have the same personalized call to action for the subscriber.

Why?

Because if the entire journey of your audience is streamlined…

There will be less confusion in their minds. They could easily keep following the path to conversion.

A HubSpot study of 330,000 CTAs on websites found:

Personalized CTAs performed 202% better than any other types of CTAs.

So just like in your email, keep your CTAs personalized on your landing page.

Also, ensure that the content of the landing page supports your email’s content. Or reflect your reader’s next interests (the reason they clicked on the CTA).

This will lead to the customer having a unified experience. And it will make them more likely to convert.

You could have different landing pages for different customer segments. So when you write custom emails for each segment, the landing page should have similar content.

Remember…

The focus is to convert subscribers based on their specific interests in your business.

 

7. Timing & Frequency

An integral part of a personalized email marketing strategy:

To deliver your email when your subscriber is ready.

It’s likely that not all your customers are in one location. Or respond to emails at the same time.

Email Send Time is important to email marketing strategy

By testing different times, you will know the best time for your emails.

Find out when your emails are opened and engaged with, the most.

With email software, you can easily track the time and date, your messages were read.

Use that data to send emails at the best times for a particular “segment”.

You can even go beyond that by identifying the data of each subscriber.

Behavior such as:

  • When are they opening your email
  • When and how are they engaging with your content

This way you can further personalize emails by sending messages at the best time for each individual customer.

Furthermore, not every subscriber would want to receive an email at the same frequency. 

You should give your subscribers the option to maintain a sense of control.

For example…

Someone could be likely to engage with your content twice a week. While another subscriber could be more responsive once a month.

It’s always best to give your audience an option to choose:

  • How often they would like to receive your emails.
  • What types of content they would like to receive.

The best way to do that is to ask questions through feedback.

Survey your subscribers. And use that information to further tweak and personalize your email marketing strategy.

 

The Art Of Writing High Converting Emails

High converting email

Emails are a highly lucrative form of getting traffic to your website.

If you are not already utilizing personalization in your email marketing campaigns then you are missing out.

There is no doubt that a personalized email marketing strategy can bring you more revenue.

Personalization gets customers engaged with your business.

But as I mentioned earlier…

Most businesses are unsure of what to do when it comes to personalization.

62.26% of consumers feel “happy” and “excited” to respond to a personalized email from a business.

And yet…

Businesses are content with sending out generic emails to their subscribers.

Why?

Because crafting and delivering personalized emails isn’t quite as easy.

You first need to understand how to write effective emails.

But revenue-based writing is an art. And not everyone knows how to write high converting email copy.

Writing compelling emails is a golden opportunity to stand out from your competition.

For the best ROI, there are two ways you could go:

  • Hire a professional copywriter: The right copywriter could give you great results. Save your time.
  • Write the emails yourself: Learn to write compelling copy for your business. Save your costs.

But doing it yourself isn’t as hard as it sounds.

The art of revenue-based writing or copywriting is nothing new. You just have to know the right words. And where and when to use them.

That’s why I have put together a in-depth training. So you could discover the little known art of copywriting.

In this training, I will also show you 3 other untapped writing opportunities…

That can benefit any business. And help you take your business to the next level.

The best part?

You don’t need a degree or any sort of experience to get the best out of this free training.

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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