Dan Lok

How To Use Social Media To Get More Clients

March 13, 2020 by Dan Lok

Social media is an excellent tool to attract clients if used correctly. Read on to learn how to use social media to get more clients.

Is it possible to use social media to get more clients?

For entrepreneurs, it is a powerful opportunity to get the most attention in a short period of time. Clients are essential to your business because, without them, you can’t generate revenue and your business will cease to exist.

In order to make this work, not only must you know how to use social media to get more clients, you need to leverage it as a way to attract your ideal potential clients.

You want to magnetize your active and loyal followers of ready-to-buy-fans and turn them into your ideal clients. Share on X

Looking at social media as a tool is a very limited way of looking at it. I simply look at it as a place where “attention” goes. You see, that is where people spend their majority of their time. Therefore, having a clear idea of why you’re using social media is an important start to your marketing strategy.

Define Your Social Media Platform

When you think of social media, you have different platforms, such as YouTube, Facebook, Instagram, Snapchat, Twitter and more. On top of that, there are new platforms being developed and launched every single month or day.

While most business owners haven’t clearly defined why and which social media platform to use, how will you accomplish your goal?

In the past, advertising via the radio, television, newspapers or the magazine were used to attract clients.

Social media is where people spent the majority of their time Share on X

Besides knowing how to use social media to get more clients, how do you convert the attention gained from social media into sales?

Let’s say you have your own products and services; you can use social media to get all the views and convert that attention into leads. And once you get those leads, you can follow up with them – drive them to your website, webinar or get them on the phone and actually sell them your product or service.

Another way to do it is if you don’t have a product or service but you have a lot of followers – you have “fame” which can be leveraged to get brand deals, endorsements or sponsorships. In this case, brands and companies will pay to get access to that attention.

Instead of being an entrepreneur with products and services, you’re leveraging their brands and companies to make money from social media. That’s if you have an incredibly huge number of followers.

Let me share with you the first rule of marketing online

Getting The Right Audience

As mentioned in the video, if it’s the right audience, companies are willing to pay you a large sum of money to collaborate with them and provide access to your pool of followers. They’ll collaborate by publishing a video with you, a single post or an endorsement video.

What they are actually paying for is the shortcut to getting the attention and views from your followers. And if you have one million followers, you can do that.

Social media is not only for companies that are looking to sell their products and services.

You can also do some kind of collaboration, where you’re promoting a particular brand or other company’s products and services, such as affiliate marketing deals.

When it comes to social media, there are many ways to make money Share on X

If your question is “how to use social media to get more clients” – that’s how you can make money online – with or without a product.

The thing is, when it comes to social media, there are many ways to make money. What I mean is, the line between social media and marketing is blurry. For example, “offline marketing” or “direct mail” or “TV marketing” or even “Facebook marketing”.

Social media itself is marketing.

Imagine how much attention and time span these people are giving. The number of hours they spend on reading newspapers and watching television compared to people who spend their time on social media.

You Can’t Sell If You Don’t Get Their Attention

People are spending more time on YouTube watching videos and reading Facebook posts every day versus reading a newspaper. And you can’t sell to them if they’re not paying attention to you.

It’s more difficult to sell to people who don’t pay attention to you because they don’t know who you are – simple!

The thing is, people think social media is something like, “As long as I get attention – I’ll make money” or “If I build a number of followers, I’ll make money”. You’re wrong!

Let’s say you’re building a group of followers on your Instagram channel, this is what I always ask people, “If you’re not making money with 20,000 followers, what makes you think you can make money with 40,000 or 60,000 followers?

Watch this video on how to make money on Instagram

It doesn’t make sense if you suddenly say you can make money when you reach 100,000 followers. You don’t suddenly make money when you haven’t been making money throughout the whole journey.

One method on how to use social media to get more clients is to have a solid business model – an offer that converts. This is a product and service that people actually want to spend their money on before you drive attention.

If you produce and launch a bad product, oftentimes people remember the bad more than the good. And even though you have all the attention – it’s not going to make you money.

Assuming you have a good product, not only will you get the attention to grow, but you also get to scale your business fast.

Social media is an excellent tool to generate clients if used correctly. It can help you reach billions of people around the world. Look at the number of people on Facebook daily, it has over 1.66 billion users.

Create A Product That Converts Attention To Clients

To get the attention of your followers through social media, the first thing is to make sure you’re using the right social media platform. What is your goal? What would you like to achieve on a particular social media platform?

Over 97% of marketers are using social media to get attention from their clients. That’s why it’s important to have a solid business model to convert this attention to your clients.

It can be hard to pick with a social channel to use but these guidelines will be able to provide a certain clarity.

97% of marketers are using social media to get attention from their clients Share on X

With a greater need for social media and the overwhelming amount of platform choices – you don’t want to spread yourself thin by managing each and every imaginable platform. However, you also don’t want to miss great brand-awareness opportunities.

With that said, I’m going to share with you the strength of some major platforms available.

Social Networking

Facebook: 2.50 billion monthly active users
Twitter: 126 million daily active users
LinkedIn: Over 600 million users

These platforms are used for “networking” because they allow some form of interaction between people in different ways. With these platforms, you can build a business profile and include links to your website/s especially Facebook.

Let’s say you have a product or service to introduce to the world – you create an ad or post to get your client’s attention. And if your product is compelling and irresistible, you’ll be able to convert that attention to your client.

Whereas, if you’re looking to offer a professional service – B2B for example, LinkedIn would be a great platform to grow your business. When creating a business profile, you can categorize them according to your industry.

But if you prefer a wider spectrum of industries, having a Twitter account will be helpful – from entertainment to e-commerce. You can use twitter to post about company updates and retweet positive customer’s feedback.

Messaging and comment features for both LinkedIn and Twitter will help increase engagement with your customers.

Sharing Photos and Videos

YouTube: Over 1.9 billion active users

Instagram: Over 500 million daily active users

Pinterest: 235 million monthly active users

Instagram and Pinterest are the two biggest platforms when it comes to photo sharing. This could be helpful for restaurant owners or an online store. You can take photographs and display them to provide updates for your clients.

People like to be updated and if your product catches their attention, they will share among their friends and followers. As a result, you’ll get more clients and drive more traffic to your website.

I spoke about brand deals, endorsements and sponsorships earlier. Instagram is the home to influencer marketing.

Almost 100% of influencer campaigns took place on Instagram Share on X

Almost 100% of influencer campaigns took place on Instagram in 2018.

This is excellent if you don’t have a product or service. You can leverage the influencers with a large fan base on this platform. And that’s how to use social media to get more clients.

It can be just one brand or two – depending on your closing power and ability to attract them.

The difference with Instagram is, it doesn’t allow you to share links directly – Instagram emphasizes visuals. However, for basic users, you can only share links in your bio but if you’re a verified user or you have over 10,000 followers, you can post links in your stories.

Lastly, Pinterest is best categorized for e-commerce activities. For example, those who sell handicraft and home goods. Small business owners can share standalone product images that link to their website or a sale page.

Here’s a video about how to start an E-commerce business

If you’re new at this and still wondering how to use social media to get more clients – there’s so much I can share. I can go on and on and on about social media.

Anyway, for Pinterest, it’s interesting that you’ll be assigned a theme “board” and with that – your clients can engage with you by simply giving you a “heart”.

That means, they like your product and usually, they’ll continue to browse to see what’s more in store. This could be great for lead generation.

Video-Sharing Helps Pin Down Strategy

As I shared, the number of monthly active users on YouTube is over 1.9 billion. Here’s another great video platform – Vimeo has a total of 1.2 million subscribers.

With the rise of people watching videos online – 83% of marketers say video gives a strong return on investment. And, YouTube appeal to be the best video platform choice among online users. Adding a video platform can help pin down your strategy.

Watch this video on The #1 most important secret to grow your YouTube channel

https://youtu.be/qHB7M9KWET4

If you have an incredible business model, a video could make your brand look relevant and keep you up to speed with your competitors.

While a technology company focuses its video strategy around product demos – a restaurant could have a video log with cooking tips.

YouTube and Vimeo are leading platforms for long-form video. Since YouTube appeals to be the best video platform, they have a bigger audience base and better SEO capabilities. On top of that, Google has acquired YouTube and it’s the second-largest search engine next to Google.

A study done by Cisco in 2017, video represents 80% of all internet traffic by 2021.

Videos represent 80% of all internet traffic by 2021 Share on X

As a matter of fact, along with YouTube and Vimeo, more and more traditional social networking platforms have also begun embracing video marketing. Have you notice, in the last few years, Facebook launched “Facebook Stories” and “Facebook Live” – which is added to a tab on your mobile that’s dedicated to video.

Now let’s get into how to use social media to get more clients with interactive media

Younger Generation Yields Interaction

Snap Chat and TikTok’s social media trend lean towards Gen Z and Millennials. The dynamic nature of social media makes it challenging to keep up with the latest trends. With more and more new platforms that have been created, Snapchat and TikTok are taking over the social lives of the youth.

The younger generation influences business opportunity and you can’t afford to miss that. Here’s why; Gen Z holds $44 Billion of buying power. While many brands considered Gen Z as little more than kids who are addicted to their smartphones – 98% percent of Gen Z still shop in-store – according to the National Retail Federation.

That being said, Gen Z population is set to reach 2.6 billion by 2020 and retailers need to create more interactive engagement around their brands to reach new clients. So, with this, exactly how to use social media to get more clients?

Gen Z population is set to reach 2.6 billion by 2020 and retailers need to create more interactive engagement around their brands to reach new clients Share on X

Like any other target market, tailor your content for mobile and desktop, that’s why I said in the beginning, choosing the right platform according to your brand and product is essential. In that way, you’ll get all the eyeballs of the right audience.

But why do you need to produce content for both mobile and desktop? According to IBM, 66% of Gen Z frequently use more than one device at the same time.

And because of this, for them to get the best customer experience across all devices – have your branded content put out in the world with the highest optimization – from the layout of a website to blog post to any of these social media platforms.

More Attention Towards Bad Product

Before thinking about scaling your business or promoting your brand. You need to have a solid product or offer that convert your clients into a potential customer. Get their attention by introducing a great product offer.

Because, if you create a bad product, you will get a different kind of attention. Instead of winning and growing your audience as potential buyers, you’ll lose trust from billions of people. And that’s not going to make you rich, you won’t generate any money from bad attention span.

So, assuming you have a really good product, now you’ll get attention from there – you can scale your business fast. Because, with the right social media channel, you can scale by leveraging the huge number of traffic.

My point is, end of the day, you need a product or service that people are willing to spend their money on before you get any attention. Here are some mistakes I see people are making – especially the younger generation.

Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that – Scoot Monty, Ford Social-media chief Share on X

They ask me how to use social media to get more clients, just because they want to be famous on social media – they say, “Dan, how can I build a social media followers like you?” But the real question is WHAT FOR? When you’re only 19 years old.

Do you have a product or service to offer to the marketplace?

Here’s another video on “How To Grow Your Social Media”

The thing is if there’s no substance – building that to get more attention doesn’t do any good. As I said, unless you’re in the entertainment industry, that’s a different story.

Even if you managed to grow a large number of followers and making a small income out from it – that might work for the short term. But it won’t be long term progress. So, build that substance and value that shows the marketplace you’re there for reason.

Final Thoughts On How To Use Social Media To Get More Clients

If you’re an entrepreneur, using social media is one easy way to increase your clients. If you have a valuable product or service – you can catch millions of attention throughout your social media platform.

I know it’s not easy and it won’t be an overnight success. With guidance, I’m sure you get more clients on your social media account.

I have over 100 videos on my YouTube channel and I’ve shared some here to get you started on how to use social media to get more clients. My team and I produce videos every single day.

On another note, if you’re already producing content and videos – don’t stop doing it! Post every day so you get the attention on a daily basis.

Are you ready to take the next step?

6 Things You Need To Know Before Starting A Personal Training Business

March 12, 2020 by Dan Lok

Are you thinking about starting a personal training business? Perhaps you have a passion for fitness. Everyone who knows you bumped into you at least once at your local gym. People trust you when it comes to working out. You’re an authority on the physical transformation process and health. You might find it rewarding to see people transform their bodies. But, is that really what it takes to be a personal trainer?

When thinking about personal training, most people think about fitness. Right? But personal training is a lot more than fitness. It’s about setting goals, providing motivation, giving feedback, and most of all, it’s about accountability. And without any of these, it may be hard to achieve practically anything, not just fitness. This is what you probably already know. Now, what does it take to start a personal training business?

To ensure that you’ll succeed in starting a personal training business, here are 6 things you need to know:

1. Starting Your Personal Training Business With A Plan Is a Must

Before you go ahead and jump right into telling people they should work with you; you need to have a business plan. There are a lot of people starting a personal training business. There’s a lot of competition in this industry. The Bureau of Labor Statistics predicts fitness training will grow to 8% by 2024. So what makes you different? Why should people pick you out of so many options?

You need to do your research–tons of it. You have to be as detailed as possible because having a good business plan is going to be the backbone of everything you do. It will give you competitive advantages if you do it right. To get you started, it might help to come up with a vision and mission statement. Think about the core values your business believes in. Identify your personal brand.

Some people might not think these are important when it comes to generating revenue. But others must know how you’re running your business. They want to see what you care about and if you align with their values. Maybe you have an emotional story on why personal fitness is important to you? You’ll gain more clients by sharing more about you and your brand.

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek Share on X

Why do you do what you do? What’s in it for them?

The most important topic you need to focus on when starting a personal training business is your clients. They’re going to be the reason you keep running.

You need to always have clients in your mind. Ask yourself:

What niche should you specialize in?
What services do you offer?
Who do you serve specifically?

You need to find out who your ideal clients are and why they would be the right fit for your business. You wouldn’t want to take in anyone (even if they can pay for your services). If you work with the wrong people, you might not meet their expectations. I’m sure you want to avoid complaints as much as possible.

When you find out who your target market is, you’ll know exactly who wants your services. You can refine your services to appeal to them more. It’ll be easier for you to get in front of the people looking for what you have to offer.

Your ideal clients should be people who you know best. You should know all their pain points and the real reason behind why they’re not satisfied with the way they look. When you understand a person well, they will immediately trust you and keep coming back for more.

The Specialties Your Clients Will Come Back For

It’s better if you specialize in some services instead of all things fitness. You can focus on getting great at specific skills so people will see you more as an expert.

When you’re dealing with older clients, there may be some workouts they can’t do that a younger client can. This is where you come in and educate them on what’s best for them. Here is where your specialties will shine. example, maybe you’d like to serve older clients? There are a lot of personal training businesses serving young clients already.

Or perhaps you can focus on helping adults who can’t find the time of the day to squeeze in a workout? This would be an advantage for you. You can learn more about what it’s like in the shoes of a professional athlete, a new mother who wants to stay in shape, or a divorced man who wants to get back into dating.

Another example of specialties could be a skill you’re good at. Maybe you want to teach people how to get the best out of a workout without any equipment–only pure body strength? This would help a lot of people who don’t have a gym membership or any equipment at home. And because of you, they’ll know how to get the most out of a workout with only their body.

Do you see why it’s crucial to specialize in a niche? You’ll be seen as an authority, and you will be able to demand higher rates down the road.

2. Plan on How to Prove Your Clients They Can Trust You

Have you ever had your middle school physical education teacher boss you around on the track field? He yells, “Give me a 1-mile run!” as he starts to blow his dollar store-bought whistle. It’s 8:30 AM on a Monday, and you are not in the mood. You’re only half awake, and it’s too cold to be outside. The sun barely got up, so why should you? You then think to yourself, Who is he to tell me to run? Has he seen himself? I’ve never seen him run. He’s not even in good shape.

This is exactly what goes through people’s minds when they see personal trainers who don’t follow their own advice. It’s harder for clients to trust you if you don’t physically look the part. I don’t mean you have to be the world’s strongest looking person. But if you at least know how to demonstrate the things you’re teaching, you’ll be trustworthy.

You can think of it as if you are your own advertisement.

Certification Is Verification When Starting A Personal Training Business

A great way to prove to people they can trust you is to get certified. Every fitness trainer and training business should have certification to show so that clients will have the ease of mind knowing you’re trained properly.

Find out what certification you should get when starting a personal training business–based on what you’d like to specialize in. You are seen as an expert in the field. Make sure you act like one. Start the relationship with your clients right from the very beginning – with them being confident in you. It proves to them that you have the knowledge and can help produce results.

Additionally, if you’re running your own business, you should learn more about the certifications that’ll help you avoid any lawsuits. There are always possible risks in the fitness industry since you’re dealing with other people’s health and safety. It’s best to protect yourself too.

Invest Time In Educating Yourself More

There’s never a time to stop learning. There’s always something new to gain even though you might think you already know it all. Although former education isn’t required, it’s always better if you want more clients. As a professional, you should never stop learning. Never stop reading and keeping up with the latest fitness trends and news. There will always be opportunities for you to grow.

For example, you can attend another personal trainer’s class. Perhaps there are some things you still need to work on, and other people can do it better? You can go to conventions and conferences. That’s where you’ll network and connect with like-minded people. Think of these as all investments for your business. It’ll make you and your business stronger.

3. Think About The Costs Of Starting A Personal Training Business

Costs and expenses are never easy to think about, especially when you’re starting out. That’s why you need to plan carefully to see what’s right for your budget.

These questions will help you find out how to estimate costs for starting a fitness business:

Will you purchase liability insurance?
Is there going to be another partner involved or other employees?
Are you going to open your own facility or meet with your clients somewhere else?
Do you have to buy any equipment and other supplies?
Have you set aside a budget for advertising and marketing?

You can plan out how you’re going to distribute your budget in these different categories. And depending on your answer, you might or might not have many overhead costs. It mainly depends if you’ll either have your own facility, go to a local fitness center, or work from a home-based gym. Let’s say you meet clients wherever they’d like to meet. You won’t have to spend on rent, utilities, equipment, maintenance, and staff. You’ll only need to spend on gas and liability.

4. Starting a Personal Training Business Shouldn’t Mean Working 24/7

You’ve probably been thinking about how much you should charge your clients. Usually, personal trainers charge clients for each session–an hourly rate. Perhaps you can charge clients more if you have to travel to them? Or you can offer a special promotion to clients if they decide to pay upfront for several sessions?

I can’t tell you exactly how much you should charge because I don’t know what you know. But I do know that the prices may vary depending on the location you’ll be training at. You can see what other personal trainers are charging in the area. If you want to charge clients more, you have to think about the value you’re going to give them. Are you going to provide them with the equipment? Are you going to teach them new skills? What makes you better than anyone else?

Don’t raise your prices without any change to your services. Always find ways to add more value. You can start by giving them advice about their diet or recommend what supplements to use. As you pick up more clients, you can also consider raising your prices. That means your time is more valued to many more people.

Are You A Full-Time Or Part-Time Personal Trainer?

You have to decide how much you’re willing to work without dealing with burnout.

You might be eager to take on as many clients as possible, but remember – you need time for yourself too. Try to get your clients to commit to a consistent schedule. This will allow you some time to operate and grow your business in other ways.

You’ll have to get used to working during hours that people don’t. When clients clock out of work, that’s the time you clock in. You might even have to work early in the morning–before clients get to work. You’ll have more free time in the middle of the day, but be prepared for less time with your family and social life.

Personal trainers may be able to make their own schedule, but if you’re starting a personal training business, you might find yourself committing too much time in hopes of more success. Don’t forget to block out time for your personal interests. I know you might feel guilty about doing it and not working. But taking some time off will improve your performance, and you’ll be able to give your clients your best.

All successful business owners that I personally know spend time reflecting–rejuvenating their minds and body too.

5. Don’t Just Strengthen Your Client, Strengthen The Relationship Also

I mentioned how important it is to learn about your clients earlier, but really, it deserves a whole section itself. Before you even think about taking on a new client, get to know them first. You can ask them:

What are your goals for these personal training sessions?
What do you hope to accomplish with a personal trainer?
How urgent is it for you to reach your goals?

Ask as many questions and get more clarity on what they want. They’ll appreciate you for listening as it shows them you care. Once you discover what your client needs, you’ll know exactly how to deliver your services. Not every client has the same body and goals. It’s your responsibility to find out who they are and what they want.

Sometimes a client wants to focus on gaining muscles instead of losing weight. Some clients might have an injury that you should know about. Some other clients just simply admire you and want to learn from you. When you understand your client’s goals, you can educate them on what to do next. You’ll find out if you’re the right fit for them or not. Sometimes what they’re looking for might be out of your services, and it’s fine turning them down. If you do well in connecting with the client, fewer objections will come up. It’ll be hard for them to say no to you.

Client Relationships Pay Well

Imagine you have 10 loyal clients who pay you well. That’s all you’ll need to at least pay the bills and more. Imagine if you have 10 inconsistent clients, though. You’ll probably be opening your availability to pick up more phone calls and hope you meet your sales goals every month.

There’ll never be a “bad month” if most of your clients are ongoing. You can show your appreciation to clients by checking in with them and see how they’re doing. Ask them if they have any questions or need additional help. You can even give them simple gifts if there’s an occasion.

What’s even better is that if clients like you, they might refer other people to contact you for your services. It won’t be a problem for you to ask them for testimonials either. If more people see how great you are with your clients, they’ll want to work with you.

6. Marketing is Everything When Starting a Personal Training Business

If you don’t have much of a budget for marketing when starting a personal training business, you’ll want to depend on client testimonials and referrals. In other words, word of mouth advertising is your best bet.

It costs almost nothing to do word of mouth. But there’s a trade-off–you have to keep clients happy and produce results. Does that sound fair enough? Another affordable way to market your services is through social media. It’s free to make an account on Facebook, Instagram, and YouTube. Why not leverage it?

You can use social media to attract new customers by offering helpful information and value. Try not to sell. It’s better if you see social media as a place to answer questions and connect with your audience. You can share useful fitness tips and tricks. You’ll likely gain more attention that way. Also, you can offer free sessions at your local gym or community centers. That’ll create some buzz online and increase your profile’s visibility. It’ll even highlight your skills and you could gain new clients if people like what they see.

Networking is something your business can thank you for when you invest time in it. You can either host or attend public events and reach out to other personal trainers who’ve gone through what you’re going through. They might recommend you tools you need to help grow your business faster. Those who are already successful in the field are most likely willing to share some advice and guidance. You’ll avoid some mistakes and make better decisions.

Make Money With Your Website

Don’t just finish making your website and leave it in hopes people will find you. Your website is a powerful tool you can strategically make money with. It’ll require you to be active online and update it frequently. What any good websites need is quality content. The more valuable your content is, the more free traffic you’ll bring. People will start noticing your services if your content is interesting enough.

Even search engines will favor your website by ranking you higher if they see that visitors find your information helpful. Your website will become more accessible to anyone. This will give your business more credibility and authority. You can start by adding a blog to your website and consistently post engaging content. Your audience will feel connected with what you have to offer, and they’ll be more convinced to pay for your services. You’ll do less of the selling.

If you’ve set aside a marketing budget, you can consider running online ads–either through social media, Google, or both. That’ll help your business pop up right in front of your target audience.

Starting a new business is no easy task. If you focus on the right things, in the beginning, you’ll be set for success through the process. That’s why you need to avoid common mistakes other personal trainers make. Making the right decisions will help put your business forward and in front of others.

I want you to be aware that there are a lot of people starting a personal training business, and clients want to find out why they should choose you instead. A good business plan and a strong relationship with your clients will differentiate you. And with the right marketing, people will be familiar with your services across all online platforms. Whatever you do, the key thing to remember is – keep learning. Stay up to date with the latest fitness news and trends. See what other successful business owners are doing to dominate their industry.

If you are still lost in your business planning or need help scaling your business, you can turn to the High Ticket Influencer Program. This program gives business owners and coaches access to exclusive secrets and guidance on how to grow their business to 6-7 figures. You’ll be using the same system and strategies I used for my business too. If you’re really serious and ready to take your work to the next level, then the High Ticket Influencer Program might be for you.

How To Bring Personalization To Your Email Marketing Strategy: 7 Simple Techniques

March 10, 2020 by Dan Lok

An effective email marketing strategy is an essential and powerful marketing tool for any business.

With so many marketing tools available today…

Email still continues to be a great channel of communication with your audience.

With emails, you have the chance to directly reach your customers and prospects.

You can make a connection with them. And send your latest offers, promotions, and important updates, direct to their inbox.

It is not surprising 56% of marketers consider their email marketing strategy to be very important. And 30% consider it important.

Overall, marketers consider retention to be the best use of email (59%).

Followed by brand promotion (57%) and conversion (52%).

What’s more…

According to a survey done by Litmus, email marketing has an average ROI of 38:1.

While emails give great results, it has become important to personalize them.

Why Personalize Your Email Marketing Strategy?

It should come as no surprise that people receive lots of emails in their inbox every day.

I am sure you do too.

The Radicati Group found that the average office worker receives 121 emails per day.

So how does a business stand out?

Well, that’s where personalization in your email marketing strategy comes in. It can cut through the clutter and capture the attention of your target customers.

You target an email campaign to a specific subscriber by leveraging the information you have about them.

Yes, personalizing takes time and effort. But all the research suggests that it gives incredible results.

eConsultancy’s study found:

74% of marketers who used personalization strongly agreed that it improved customer engagement.

An Experian study discovered that email personalization can boost transaction rates up to 6 times.

Hence, a personalized email marketing strategy:

Helps your emails stand out
Improves CTR
Increases conversion rates

And yet…

Most businesses have not implemented personalization in their emails.

eConsultancy reported that only 5% of companies focus on personalizing emails.

Note that personalization goes beyond just mentioning your subscriber’s names.

It is a broad term. There are various degrees to which you can personalize.

What I see most commonly, is basic email personalization:

Subscriber’s name in the subject line
Their name in the email copy

On the other hand, an advanced personalization technique means…

Tailoring the content of the email to meet every single one of your subscriber’s needs.

Business owners and marketers have to identify ways to connect with customers on a deeper level.

Here are 7 powerful techniques to drive deeper relationships with your customers:

1. Segment Your Audience

This is the very first thing you have to do when you personalize emails.

It is the core foundation for the personalization of your email marketing.

Why?

Because when you segment your subscribers into different relevant categories…

You will be able to send uniquely crafted emails that speak to their needs.

Think about it…

If you receive an email that is not relevant to you, what do you do?

Ignore it. Delete it, perhaps. Right?

The more relevant your audience, the more likely they will open your email.

And the more likely they will take the desired action you want them to take.

So how do you segment your audience?

You could start with:

Location
Gender

Moreover, you could use any information they provided when they signed up for your email list.

An advanced personalization email marketing strategy derives from a subscriber’s behavior:

Are they an active or an inactive subscriber?
What are their interests?
Did they participate in your events or contests?
Download any specific content?
Which pages do they visit?

Behavior-triggered emails are real-time reactions to how your customers are using your product. Trigger emails have a 152% higher open rate compared with traditional emails.

Data collection is key here.

You could create and target your ideal buyer personas.

According to HubSpot:

“A buyer persona is a semi-fictional representation of your ideal customer. It is based on market research and real data about your existing customers”.

Looking to make your buyer persona? Check out this free persona generator by HubSpot.

Create unique combinations of potential customer profiles. And you will take your first step in personalizing your email marketing strategy.

2. Humanize The Sender

If you are sending out emails under your company name, then you need to rethink your strategy.

Have you noticed…

When you receive an email the “from” name is highlighted. Usually, it’s written in larger and bolder text.

Almost all the email clients do it. Desktop or mobile.

It is done so you can easily identify who has sent you the message.

Before you even open it, you know who has sent you the email.

Most likely, you also make up your mind whether you are going to read that email or not.

Hence, the “from” field is very important. And it’s often overlooked.

You see…

People are more likely to open emails received from a person. Even more, if it’s a person they know or someone they could relate to.

It could be you as the owner of the company. Or a particular account manager who is associated with a subscriber.

If a sales manager is handling the subscriber’s account, use his name to send the email.

The bottom line: Your audience will trust and relate to an email that comes from another person, as opposed to a business. You need to use a person’s name in the “from” field.

Take personalization up a notch by using the sender’s face instead of your logo.

3. What’s It About?

The subject line is the second most prominent element in the inbox.

Just like the sender’s name, it stands out. It has a darker and heavier text compared to the body copy of the email.

So how can you use that to your advantage?

Well, you could reference your individual subscribers by their names, in the subject line.

Marketing Sherpa’s research shows:

Including a name in the subject line can increase open rates by 29.3% on average.

That’s a significant reason to add it to your email marketing strategy.

What’s more…

For consumer products and services companies, subscriber’s name in the subject line produced a boost of 41.8%.

But remember, don’t overdo it. If you do it in every email, your subscribers may start ignoring it.

Moreover, personalization doesn’t just mean adding your subscriber’s name to the subject line.

It could also mean talking to your subscriber.

What do I mean?

I will give you an example here.

Let’s say you are offering your services as a copywriter.

When sending out your latest newsletter you could go with either:

Increase Your Revenue OR
I Increased XYZ’s Revenue By 10%

Which email is your target audience more likely to open?

You see…

In the 2nd subject line, you are talking to the subscriber.

Even better, you are backing it up with a statistical claim and a clear benefit to your audience. A result that you have already delivered.

Similarly, using “your/you” is also an effective way to personalize your email marketing strategy.

4. Email Content

The content of your email should be targeted to meet the specific needs of your target audience.

Here are a few guidelines:

Write To The Subscriber

This is the most common technique for email personalization that most companies implement.

Addressing their subscribers by their names at the beginning of the email.

However common, it is important to note it is an essential step that you need to take.

Don’t you appreciate it when someone takes the time to remember your name?

Similarly, your target audience will too.

Your subscriber wants to feel unique, spoken to and special. When you talk to them directly, they are more likely to respond positively. Share on X

Talk, Don’t Type

There are several types of email content that you could send to your subscribers.

Before we get into the types of content, let’s just talk about the tone of your emails.

Keep your language simple, engaging and conversational.

Imagine the subscriber reading your email, is your friend.

Use an informal tone. And avoid using complicated words.

Break up your emails into an easily readable and scannable form. It shouldn’t overwhelm your readers.

Remember…

It is all about your audience understanding your offering in the simplest way possible.

Types Of Content

The type of content you send out depends on your company. And the value you want to provide your subscribers.

Here are a few examples of tailored content:

Solutions to their problems

How to overcome a problem is one of the best ways to engage your subscribers.

If you provide them solutions, they are more likely to become your customers.

And if they are already your customers, they are more likely to return.

Tell a story

Stories are a powerful way to connect with your subscribers.

It could be a customer’s experience of using your product or service. How did your product help them?

You could share your own or your company’s story.

Or it could be something interesting from your travels. You could even wrap a piece of informational content in the form of a story.

Tips & Tricks

You could send helpful advice on how to get the most out of your product or service. Tell about the features they haven’t used yet or aren’t aware of.

Ensuring that your subscribers learn something new will increase their loyalty and satisfaction.

Product Recommendations

If you run an e-commerce store, you could offer and suggest relevant products to your subscribers.

Keep track of their purchasing history to provide recommendations based on their previous choices.

It can also help you create an inclusive sense of community. You could include popular products purchased by similar customers to encourage conversions.

Milestones

Celebrate important moments or milestones in your relationship with the subscriber.

Furthermore, you could add advanced personalization to your emails by sending behavior triggered emails.

These types of emails can be easily automated.

You can use them for:

Up-selling
Cross-selling
Welcome
Re-engagement
Dynamic content offers
Cart abandonment and so on.

5. Personalized Call-To-Action

A strong call to action (CTA) is one of the most important elements of your email marketing strategy.

Unbounce’s study showed 1st person CTAs had a 90 percent better conversion rate than 2nd person CTAs in emails.

Hence, for a personalized email experience, design CTAs from the reader’s point of view.

First-person CTAs create a reading experience that feels tailor-made for the individual.

You want your subscribers to feel like they’re in control of the process.

And using the first-person language makes them feel that it’s their decision to click or not.

For an even higher level of personalization…

You could automate calls to action depending on the person reading them.

Let’s say your subscriber clicked on your CTA and downloaded a pdf. Now next time they will see a different (but relevant) call to action.

Targeted and customized CTAs will be a unique and personalized experience for your subscribers.

Dynamic CTAs work hand in hand with dynamic content. Using dynamic content means your email will populate based on when it is opened, rather than when it is sent.

6. Where Are They Going Next?

Personalization that begins in an email should continue to flow to your landing page.

That means your email and landing page should have a consistent look and copy.

Moreover, they both should have the same personalized call to action for the subscriber.

Why?

Because if the entire journey of your audience is streamlined…

There will be less confusion in their minds. They could easily keep following the path to conversion.

A HubSpot study of 330,000 CTAs on websites found:

Personalized CTAs performed 202% better than any other types of CTAs.

So just like in your email, keep your CTAs personalized on your landing page.

Also, ensure that the content of the landing page supports your email’s content. Or reflect your reader’s next interests (the reason they clicked on the CTA).

This will lead to the customer having a unified experience. And it will make them more likely to convert.

You could have different landing pages for different customer segments. So when you write custom emails for each segment, the landing page should have similar content.

Remember…

The focus is to convert subscribers based on their specific interests in your business.

7. Timing & Frequency

An integral part of a personalized email marketing strategy:

To deliver your email when your subscriber is ready.

It’s likely that not all your customers are in one location. Or respond to emails at the same time.

By testing different times, you will know the best time for your emails.

Find out when your emails are opened and engaged with, the most.

With email software, you can easily track the time and date, your messages were read.

Use that data to send emails at the best times for a particular “segment”.

You can even go beyond that by identifying the data of each subscriber.

Behavior such as:

When are they opening your email
When and how are they engaging with your content

This way you can further personalize emails by sending messages at the best time for each individual customer.

Furthermore, not every subscriber would want to receive an email at the same frequency.

You should give your subscribers the option to maintain a sense of control.

For example…

Someone could be likely to engage with your content twice a week. While another subscriber could be more responsive once a month.

It’s always best to give your audience an option to choose:

How often they would like to receive your emails.
What types of content they would like to receive.

The best way to do that is to ask questions through feedback.

Survey your subscribers. And use that information to further tweak and personalize your email marketing strategy.

The Art Of Writing High Converting Emails

Emails are a highly lucrative form of getting traffic to your website.

If you are not already utilizing personalization in your email marketing campaigns then you are missing out.

There is no doubt that a personalized email marketing strategy can bring you more revenue.

Personalization gets customers engaged with your business.

But as I mentioned earlier…

Most businesses are unsure of what to do when it comes to personalization.

62.26% of consumers feel “happy” and “excited” to respond to a personalized email from a business.

And yet…

Businesses are content with sending out generic emails to their subscribers.

Why?

Because crafting and delivering personalized emails isn’t quite as easy.

You first need to understand how to write effective emails.

But revenue-based writing is an art. And not everyone knows how to write high converting email copy.

Writing compelling emails is a golden opportunity to stand out from your competition.

For the best ROI, there are two ways you could go:

Hire a professional copywriter: The right copywriter could give you great results. Save your time.
Write the emails yourself: Learn to write compelling copy for your business. Save your costs.

But doing it yourself isn’t as hard as it sounds.

The art of revenue-based writing or copywriting is nothing new. You just have to know the right words. And where and when to use them.

That’s why I have put together a in-depth training. So you could discover the little known art of copywriting.

In this training, I will also show you 3 other untapped writing opportunities…

That can benefit any business. And help you take your business to the next level.

The best part?

You don’t need a degree or any sort of experience to get the best out of this free training.

What Do All Female Billionaires Have In Common?

March 7, 2020 by Dan Lok

All self-made female billionaires in this world have their own stories of how they achieved their success. All of them have blazed their own trails, and been through their own unique journey to reach their current billionaire status. But are you curious about what they all have in common? Do you wonder what valuable traits all female billionaires share with each other?

Thanks to the advancements in technology, education, and social media, there has never been a better time to become a billionaire. More and more super-successful business women all around the world are joining the ranks of billionaires than ever before.

You might be familiar with female billionaires in America such as Oprah Winfrey, Kylie Jenner, Judy Faulkner, Diane Hendricks, Katie Rodan, Sara Blakely, Anastasia Soare, Tory Burch and more. While most female billionaires are from the US and Europe, many notable Asian businesswomen are breaking down barriers and entering billionaire-status as well.

According to the UBS 2019 Billionaire Report, “more than half of Asia’s female billionaires are self-made,” a higher proportion than anywhere else. And within the last five years, there has been a 46% growth in female billionaires. With the expansion of successful businesswomen entering the scene, female billionaires as a whole are quietly gaining a competitive edge over men.

But the big question here is, what commonalities do these successful businesswomen share to accelerate their way into the billion-dollar club? Although each of them earned their wealth differently, they all share valuable traits. Here are what all self-made female billionaires have in common.

Female Billionaires Don’t Make Sacrifices

It doesn’t matter how you define success, you and I are both well aware that it’s not a stroll in the park. Every person who aspires to achieve success in life understands that it’s not easy and requires a lot of hard work.

But a big problem I see in society is this: success comes with sacrifices. People think they have to give up the things they enjoy in life like their guilty pleasures, time with their family, hanging out with their friends, etc. The idea that success and sacrifice have to go together has been giving a very negative connotation.

“So Dan, what do you mean? What happened to hard work and sacrificing the things I like to do?”

Tony Robbins answers this question best: “If you think it’s a sacrifice, you shouldn’t do it.”

Instead, you should have the mindset that you’re actually sacrificing your success by watching TV or spending money on luxury items you don’t need, instead of investing in your business.

When it comes to achieving success, you do need to work hard and put in the effort but consider this. Picture yourself making these sacrifices:

“I can’t hang out on the weekend anymore.”
“I’m sorry, I just don’t have time to go to the movies anymore.”
“Unfortunately, I need to make sure I work at least 10 hours every day.”
“I just can’t spend money recklessly anymore.”
“I need to make sure I’m reading 30 minutes in the morning and 30 minutes at night.”

How does it feel when you’re saying these things to yourself? When you look at it from this perspective, it feels overwhelming, suffocating, and it looks like you’re sacrificing a lot, right? But it doesn’t have to feel that way.

Female Billionaires are Great at Prioritizing

Instead of sacrificing, look at everything you do as a choice and a way of prioritizing your life. Think of it this way. You’re not sacrificing your free time but you’re choosing to spend your time to improve your skill sets. You’re not sacrificing fun activities but you’re gaining knowledge by reading a book.

Female billionaire Diane Hendricks also thought that she had to sacrifice certain things in her life. But what she did instead was prioritized. She saw everything as a choice she had to make to grow her company.

When it came to spending time with her kids, she made a choice to block out weekends and certain times of day to stop working and enjoy quality time with her kids. Another simple thing she would do is make sure she and her family enjoy dinner together at the table every night.

In the life of a billionaire, you have to understand a work-life balance does not exist. It’s all a matter of how you look at your life and how your mindset shapes your lifestyle. When you have this mindset of prioritizing, you no longer focus on what you’re missing out on. Instead, you’re focusing on what you’re getting out of your life. Because ultimately success is not a destination, it’s a journey.

Success is not a destination, it’s a journey. Share on X

They Relentlessly Believe in Their Vision When Nobody Else Does

All self-made female billionaires started out their journey with a vision. They knew where they wanted to go and what they wanted to do. But found it hard to get anyone to care. And what they came to realize is this: No one will support you until you give them a reason to care.

On their entrepreneurial journey, they had to overcome that obstacle. They had to accept that their journey would be lonely, in the sense that most people will not support their vision. They had to learn how to push through barriers and believe in their vision, their values, and their mission more than anyone else.

One of the fantasies many people have when they embark on their own journey to becoming successful is they expect their friends and family to support them on their endeavors.

When the truth is that no one will support you – not even your family members. If you’re someone who is used to receiving motivation and support from other people when you’re facing challenges, then your journey to success will be very hard to endure. And chances are, you won’t last very long.

Why Most People Care What Other People Think, And Why Female Billionaires Do Not

Have you noticed how sometimes people will appear like they don’t care about what other people think? If you pay closer attention, you’ll see that everyone is affected by what other people think and do.

For example, think of the girl who doesn’t pursue her dreams because she’s afraid her friends and family will judge her. Or, the guy that has been working out for years at the gym but always thinks other people have more attractive muscular abs.

As human beings, it’s normal to have that drive to be accepted and feel a sense of belonging. Why? Because we’re inherently social creatures. Today, one of the reasons why people gravitate towards belonging to a group is uncertainty. And while there’s nothing wrong with the desire to belong to a group, you shouldn’t attach your identity to a group.

Most people make the mistake of blindly adopting the belief systems of others around them instead of living based on their own set of rules. And that can become a problem when you are pursuing your own goals. Because you’re living and measuring your actions by other people’s standards and not based on your vision and values.

That’s why female billionaires learn to cultivate their own self-awareness. They understand that they cannot rely on other people. If your values don’t align with those around you, you shouldn’t expect them to understand where you are, what you’re doing, or why you’re doing it. The best person you can rely on is yourself.

Rely on your own set of values to guide you to your destination. Don’t waste your time waiting for validation from others because you’ll be disappointed. Be driven by your own personal mission and have a vision for how you want to live your life.

They Believe in Creating Their Life, Not Being a Victim in Life

Successful female billionaires understand that they are in direct control over certain aspects of their life, like their choices when it comes to working smarter and harder. Unlike unsuccessful people who play the role of the poor, struggling victim, female billionaires take responsibility for their life.

They have the ability to navigate around problems that stand in the way of their goals and refuse to let those problems define who they are. They think critically about how many different ways they can solve issues that come up. Unlike many people who freeze or give up, they will do whatever it takes to workaround roadblocks and continue to pursue their goals.

According to T. Harv Eker, one of the most important lessons when it comes to success is that “you are the one who creates your success and you are the one who creates your mediocrity.” How do people create mediocrity? They play the victim game. Eker says there are three ways to can identify a victim mentality:

Blame: Victims who like to blame will do anything to say the reason for their problem is because of anything and anyone except themselves. These are people that blame the economy, the government, their employer, their parents, their partner, etc.

Justify: Victims who don’t blame will justify their problems and rationalize by saying things like, “Money is not that important.”

Complain: Victims who choose to complain are the worst of them all. Why? Because they are so focused on everything that’s wrong in their life. And Eker believes that “whatever you focus on expands.” So if you focus on problems, you’ll get more problems. If you focus on solutions, you will get more solutions.

Female billionaires understand that challenges and setbacks are part of the journey to success. Instead of playing the victim, they think of ways to overcome challenges that stand in their way.

Female Billionaires Have an Unwavering Commitment to Create Wealth and Abundance

Do you ever hear a successful person say they will try to work harder or try to commit themselves to success? Probably not, right? The definition of the word commitment itself is to devote yourself unreservedly. Which means you’re doing everything and anything it takes to make things happen.

When people say they will try to do something, it doesn’t make much sense to me. Why? Because there is no gap between action and inaction.

You don’t have to “try” to take action, you can just do it.

For example, let’s say I ask you to run. Could you do it? Yes. You could run.

What if I asked you to not run? What would you do? Good. You don’t run.

Now, what if I asked you to try to run? What would you do? If you’re thinking you run, then that’s where you’re wrong. How can you try to run? It either you run or you don’t run. You do it or you don’t. There is no in-between.

The same applies to commitment. You are either committed or you’re not. And most people are not committed to achieving success. They always put a limit on how much they’re willing to do, how much they’re willing to risk, and how much they’re willing to sacrifice.

Female billionaires do not make half commitments. They go all in or they don’t go in at all. Their billionaire status came as a result of focus, tenacity, courage, applied knowledge, effort, and a strong billionaire mindset. As T Harv. Eker says, “If you are not fully, totally, and truly committed to creating wealth, chances are you won’t.”

If you are willing to focus on making a commitment to your success, then you’ll be rewarded. The universe will assist you, guide you, and even create miracles for you that are beyond your wildest imagination.

They are Excellent Self-Promoters

Successful female billionaires are almost always excellent promoters (or marketers). You might be wondering, “Why do they need to be good self-promoters?” If you recall earlier, does anyone care about you or what you have to offer? No.

People don’t care, and they won’t care until you give them a reason to care. Before you offer anything to the marketplace, you need to answer the question, “What’s in it for them?” Today, the way that people buy is very different from how they made purchasing decisions in the past. Consumers are more skeptical than ever. And anyone who is in the world of business understands that they are selling certainty in an uncertain world. They are easing their consumers’ minds.

This is exactly one of the main reasons why female billionaires today are so successful because they understand the marketplace. If they know their product or services can help their potential customers, they will feel morally obligated to do everything in their power to promote their products or services to serve that purpose. You’ll notice that they’re not only great marketers, but they are also great leaders.

Because to be a leader, you have to know how to engage, inspire, and persuade people to buy into your vision. Let me give you a perfect example: Think about how female billionaire Kylie Jenner is able to leverage her massive following on social media.

You might disagree. But without her ability to effectively communicate with her followers and the design of her lean business model, the success and fortune she has amassed from her new cosmetics business, Kylie Cosmetics, wouldn’t have been as successful as it was.

Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else. - Sara Blakely Share on X

They Embrace What They Don’t Know

Three of the most dangerous words you can say in the English language is “I know that.” And the three words that might be your greatest asset is “I don’t know.” Female billionaires embrace what they don’t know. Why? Because it’s the knowledge they don’t know that allows them to make the greatest impact in their business and in the world.

If you think about it, you don’t know what you don’t know. That’s why it’s essential you continue to learn and grow. According to T. Harv Eker, “Nothing in the world is static. Everything alive is constantly changing. Take any plant that isn’t growing, it is dying. It’s the same with people as well as all other living organisms: if you are not growing, you are dying.”

A lot of the time it’s interesting to see that the people who need to learn the most are those who are broke. They’re the ones who say, “I already know that,” “I don’t have time,” or “I can’t afford it.” While millionaires, multimillionaires, and billionaires are all saying, “If I can learn just one new thing or make one improvement, it’s worth it.”

Most of the time, people are lying when they make excuses and say they can’t afford education because they don’t have time or money. What they’re really saying is, “I don’t I believe I need it badly enough.” Now for some people, they actually might not be able to afford it, but if their desire is strong enough, no price is too high.

Success at the end of the day is simply a learnable skill that’s based on applied knowledge. And it’s not so much about getting rich financially. It’s more about who you have to be in character and mind to get rich.

They Believe That Money Only Amplifies Who They Already Are

Money and wealth magnify the person you already are. Money itself is neutral. It’s not good or bad. It can only amplify the person that is using it. If for example, you use money with bad intentions, chances are you will face the bad consequences that come with it. And if you use money with good intentions, then you will see the good consequences that come with it. It’s as simple as that, as a cause-and-effect relationship.

Sara Blakely, female billionaire and founder of Spanx, says, “I feel like money makes you more of who you already were. I don’t subscribe at all to the belief that money is the root of all evil. I think money is a wonderful thing. It’s great to share. It’s fun to spend and it’s fun to make. I’ve always had a positive outlook on what money can do.”

When female billionaires have new opportunities come across their desks, their decisions are not just based on facts but also on trusting their gut instinct. And deciding whether or not it aligns with their principles and core values.

So by choosing to invest their wealth into different opportunities that are aligned with their true and authentic self, the money simply amplifies those decisions and allows them to materialize. If you look at female billionaire Oprah Winfrey, she is well-known for her philanthropic efforts and this is how she makes decisions and sees where she can “have the most impact or do the best” in the world.

They Take The Road Less Traveled to Reach the Top

If you take a look at all the female billionaires in the world, what do you realize? None of them took any special shortcut to reach their billionaire status. Some might have had an easier start than others. But overall they all had to endure a journey full of twists, turns, detours, and obstacles.

The road to wealth and success is full of dangerous traps, haters, and deadly pitfalls, which is the exact reason why most people don’t take this path. The people who take this path, like female billionaires, have an unwavering commitment to their goal. They know that whatever challenges they’ll be forced to face, they have to be willing to be bigger than their problems.

Because ultimately, as T. Harv Eker puts it, “Your outer world is merely a reflection of your inner world.” This means that how you view your problems is a reflection of how you see yourself. If you have a big problem, then you have a small mind. If you have a small problem, then you have a big mind.

The secret to success is to not avoid, throw away, or shrivel up like a raisin when you encounter problems; the secret is to grow yourself to a level where your problems are so small they look like tiny grains of sand.

So that leads me to say that this path is not meant for everyone. Some people are more content with their 9 to 5 jobs, enjoying their weekends, and living their current lifestyle. And that’s completely okay.

But some people are tired of working at their 9 to 5 jobs. They want more freedom, more money, more success, and more fulfillment in their life. All this boils down to one simple desire: they want to be a better version of themselves.

Do You Have What it Takes to Take The First Step Towards Becoming a Self-Made Billionaire?

If you feel stuck at your 9 to 5 job and you want more success, more financial confidence, and more freedom in life but you don’t know exactly where to start or how to get there, then I recommend you to first invest in yourself by acquiring a High-Income Skill.

How would you feel if I told you that you have a High-Income Skill which allows you to earn 6, 7, or even 8 figures a year in your spare time? Think about it” How much would an extra $10,000 a month change your current financial situation? How much would that kind of money change your life?

This skill is one that pays you based on how much value you can deliver to the marketplace. So the more value you deliver and the faster you deliver, the more you get paid. And the great thing is it’s an in-demand skill that influencers, businesses, and companies are hungry for.

Imagine what it would be like if you could start earning $10,000+ or more every month with nothing but a phone, WiFi, and be able to work just a few hours a day.

So what learnable High-Income Skill am I referring to? It’s a skill that I learned when I was first getting started on my journey to become who I am today, and it’s called High-Ticket Closing. If you want to learn how you can transform your life, mindset, finances, and skills so you can achieve freedom and become a self-made billionaire then click here to apply for a FREE session with one of my high-income advisors.

How To Get Better Sleep Quality With An Entrepreneur’s Lifestyle

March 5, 2020 by Dan Lok

If you’re always wondering how to get better sleep, you’re not alone. Sleep is crucial for performance. Do you struggle to get enough sleep due to your hectic schedule as an entrepreneur, but lack of sleep affects your productivity? For most business owners, a good night’s sleep is something they can only hope for.

I know entrepreneurs have a very busy schedule. If you are an entrepreneur, I am sure you make various sacrifices for the sake of your business, on a daily basis.

Especially when you’re just starting out in your business, you want to take on everything, right? You might not even ignore personal relationships with friends and family. And you might be sacrificing your sleep to build your business.

I know the strong desire to succeed and the confidence to take on challenges is a rush like no other. Many entrepreneurs might even think that skipping sleep is an unspoken requirement for success. Some may think that it’s all part of their entrepreneurial journey which will lead to eventual heroic success.

But that is far from the truth. Lack of proper rest and sleep can have some serious consequences. It has a direct correlation with your health and mental well being.

If you keep losing sleep, eventually, there will come a point where you will feel the drastic effects. It is well-known that exhaustion can lead to a significant dip in your performance.

These dips in performances and deprivation of rest could lead to burnout and serious mental health and physical health concerns. And what will happen when your health is adversely affected? Well, your business will suffer, and so will your relationships.

The business you sacrificed everything for – even your sleep – will start to fail. Lack of sleep is counterproductive in the long run. Hence, sleep deprivation is foiling your chances of becoming successful even if you may not realize it yet.

The Temptation of Sacrificing Sleep

You may have heard that several famous figures in history favored sleeping less. Instead of wanting to get better sleep, they wanted more time to work on things that mattered to them. They favored time over sleep.

Famous inventor Nikola Tesla survived on only 1.5 – 2 hours of sleep per night. Benjamin Franklin slept only 5 hours per night.

Even in recent times, you will find several successful people who have reported that they sleep very little. Here’s a list of 19 barely-sleeping, successful people.

Jack Dorsey reported sleeping only 4- 6 hours when he started Twitter. Donald Trump credits his success to sleeping only three to four hours each night.

Marissa Mayer, when working for Google, slept 4 hours a night so that she can work 130-hours a week. Apple’s CEO Tim Cook wakes up at 3:45 a.m. to get a head start on the 700-800 emails he receives a day.

In 2011, a new elite group known as The Sleepless Elite was identified by The WSJ. These are the 1% to 3% of the population who live happily on just a few hours of sleep per night.

These are people born with the Thatcher Gene, a genetic mutation, where the person requires less sleep to function normally. While the rest of us require 7-8 hours of sleep, they can work with a lot less.

It’s unknown if any of the famous figures have this gene or not. If you go by the statistics alone, it’s highly likely you don’t have it. Psychiatrists believe that out of 100 people who claim they need only 5-6 hours of sleep, only 5 are right.

So, it might seem tempting to replicate these successful people’s habits to replicate their success. But that couldn’t be farther from the truth, as we will see in the next section.

The Effects of Low-Quality Sleep

Research shows that insufficient sleep leads to a slowing of response speed, and increased variability in performance. It particularly affects alertness, attention and vigilance levels.

How to Get Better Sleep Quality as an Entrepreneur

According to the Centers for Disease Control, 35% of American professionals aren’t getting the recommended 7 hours of sleep. While this sleep recommendation may vary from person to person, it is a step in the right direction.

Good sleep will set you up for success from the moment you open your eyes. A well-rested mind and body are better equipped to tackle each day.

Each night, when I go to sleep, I die. And the next morning, when I wake up, I am reborn. – Mahatma Gandhi

It can be hard to put your rest at a high priority, especially with all the work. But, it will be worth it in the long run. In fact, your body, mind and your business will thank you for it. Here are 7 helpful tips that can help you get better sleep quality.

1. Avoid Drinking Too Much Coffee

According to Zagat’s National Coffee Survey results, Americans drink an average of 2.1 cups of coffee per day. What’s worse is that consumption is shown to increase with age.

As an entrepreneur, it is tempting to go for multiple cups of coffee to stay awake and alert. In fact, for many of you, coffee might be an indispensable part of your daily routine.

You might rely on it for the much-needed boost of energy in the morning. Sometimes, even after the mid-afternoon dip in energy. For some entrepreneurs, it might even be a preferred productivity tool.

But it should come as no surprise that too much coffee could be responsible for keeping you up at night. Journal of Clinical Sleep Medicine’s study, found that consuming caffeine six hours before bed still impacted sleep.

You see, when caffeine doesn’t metabolize properly, it can keep you awake long after it’s been consumed. Hence, you should avoid consuming caffeine at least seven hours before bed, to prevent negative effects on your sleep.

As a best practice, keep it to 1-2 cups a day and give yourself that caffeine-free window of 7 hours. Slowly but surely, you will start to get better sleep quality.

2. Avoid Sugary Foods (Especially Before Bed)

Nighttime hunger pangs are quite common. It’s quite natural to go for something sweet such as a candy bar as it’s comforting. But if you’re eating high sugar foods before bed, you’re setting yourself up for a sugar rush.

It will take longer for you to get to sleep as you will toss and turn longer than you should be. In fact, the more sugar that you eat during the day, the more often you’re going to wake up while sleeping.

The worst thing in the world is to try to sleep and not to. – F. Scott Fitzgerald

Essentially, the sugar in your system can even pull you out of deep sleep. What’s worse is that this will make you feel exhausted the next day.

You see, if you want to get better sleep, your blood sugar level needs to be steady throughout the day. This will also keep your energy level even, during the day, helping you stick to a normal sleep schedule.

So avoid foods that contain simple carbs and refined sugar. Instead, eat foods rich in good fats and protein such as crushed almonds in a warm glass of milk. You could even go for some hard-boiled eggs.

3. Avoid Sleep Inducing Substances

I know some entrepreneurs prefer taking pills to sleep. Some choose alcohol or other such sleep-inducing substances. I strongly advise against the consumption of such substances that greatly disrupt your brain’s natural sleep process.

You see, anything that interferes with the brain’s natural sleep process has dire consequences for the quality of your sleep. For long-term benefits, you have to practice falling asleep naturally and reduce your dependence upon sedatives.

The best way to stop is to gradually reduce the dose with the guidance of a doctor. Professional medical care will reduce your dependence, step-by-step and help with any withdrawal symptoms, as well. You could also opt for psychological or therapeutic support for optimal benefits to get better sleep.

4. Keep Your Devices Away

You might find it tempting to check your emails before sleeping, but that’s where you catch the dreaded blue light. Blue light is emitted from each device we use on a daily basis.

Harvard’s study recommends avoiding looking at bright screens beginning two to three hours before bed. If that seems too hard to implement, strive to give yourself at least an hour’s time of no device usage. This will give your body enough time to adjust and get ready for a night of sleep.

The study even suggests exposing yourself to lots of bright light during the day. This can also enable you to get better sleep at night.

Furthermore, reading emails right before bed can have two major implications. If you hear some good news, you’ll start processing ideas to implement the next day. If you get some bad news, you’ll start stressing out about it. Either way, you are going to lose sleep.

So, keep your device on silent mode or just turn it off. Instead, the best use of this hour is to give yourself time to unwind and decompress.

5. Decompress Before Bed

A high level of stress interferes with your ability to sleep. As an entrepreneur, your life has plenty of stress to go around. If you don’t deal with that stress properly via relaxation and mental processing, it’ll prevent you from getting sleep.

After a hard day’s work and before you go to bed, here’s your chance to unwind a little. Why would you want that? Well, transitioning directly from business to bed doesn’t work if you want to get better sleep. Both are two very different zones and your subconscious mind needs time and space to switch between the two.

Since you’ve put your device away, you could read a book. In fact, reading a book is one of the most powerful habits of self-made millionaires.

Alternatively, you could listen to some music, spend some time with your family or just use this time to reflect on your day. Whatever you choose to do, the main goal is spending time on your own, in a relaxed state.

Furthermore, you should start dimming the lights during this time, too. This routine will take some practice, but once you do it regularly, it will help you get better sleep.

6. Create a Sleep-Friendly Environment

Your sleep time is precious and the quality of your sleep will determine your output for the next day. So, you need to create a quiet and peaceful environment that can instantly help you get better sleep.

I have seen entrepreneurs sleeping on sofas or even their work desks. That may work for some people, but I would suggest investing in a comfortable mattress and pillow. With the plethora of sleep-friendly options in the market today, it shouldn’t be too hard to find the right one.

Furthermore, shut off all noises by wearing earplugs when sleeping. If you have the habit of listening to something while sleeping, listen to white noise or nature sounds.

Also, it’s best to have dark curtains (such as black-out curtains) installed in your bedroom to ensure you sleep in complete darkness. Alternatively, you can also consider sleeping with a nice, comfortable eye mask.

Why do you need complete darkness? You see, our brains are hard-wired into associating darkness with sleep. The brain produces more melatonin (the hormone controlling our sleep cycles) when it senses an absence of light.

Furthermore, you could use natural essential oils that can help you get into a more relaxed state. These oils can be applied to your skin topically or dispersed in the air with the help of a diffuser.

7. Be Prepared for Sleep Epiphanies

Does your brain come alive at night? I know mine does. In general, I know as an entrepreneur, you have multiple thoughts and ideas running at the same time. It could be about what you should be doing to make your business better, right? Hence, it is natural to have bedtime epiphanies.

Your subconscious mind will keep thinking and adding tasks to your mental to-do list. What’s more, these might be some of the best ideas you’ve ever had, coming to you at bedtime.

What tends to happen is that you feel afraid you will forget these ideas and hence keep thinking about them. A simple solution is to keep a notebook beside your bed.

When you can’t sleep because of a good idea, just write it down. Make sure everything noteworthy is in the notebook. This trick will reduce anxiety and help you get better sleep.

Adopt the Right Habits to Boost Productivity

It’s quite clear that sleep deprivation has you performing at a fraction of your full potential. Hence, I always advise preparing for a marathon rather than a sprint. Both have their time and place in an entrepreneur’s life but always focus on long-term victories over short-term gains.

I know that as an entrepreneur, you want to get as much work done in a day, as possible. But sacrificing sleep for the sake of getting more work done is not sustainable. Instead, if you get better sleep, you will become more productive and accomplish more in less time.

In the beginning, you may think that reducing 2 hours of sleep gives you 2 additional hours to work. But eventually. the negative effects on your performance will cancel out any productivity gains you might incidentally see.

You don’t have to sacrifice a proper night’s sleep to build your business. Instead, improve your day’s processes to increase your productivity.

You’ll succeed when you have your time, resources, and mind working together for a better output.

If you want to improve your productivity, I’ve put together a training for you. This video training teaches 3 powerful ways to operate like a millionaire. These productivity habits give you more control over your daily routine.

Once you are in more control of your day, you will get more done in less time. This will give your more room to take breaks and get to sleep earlier. As a result, you will benefit your health and your business, in the long-run.

Moreover, more control over your day means that you will be able to spend more time with your family too. Grab this Millionaire Productivity Secrets Video Training to start seizing your day without sacrificing your sleep and health.

How To Vastly Improve Your Social Media Presence And Grow Your Following (Viralnomics Book Review)

February 28, 2020 by Dan Lok

Learning how to improve your social media presence is challenging, yet vital to your brand’s success. The online market is huge, the world’s social media user base is massive, and everyone wants a piece of the pie. According to a 2019 study by Pew Research Center, 72% of American adults actively use social media, and that number keeps exponentially growing.

Clearly, neglecting this online market of billions of social media users would be a huge oversight for any sensible business. Like many entrepreneurs, influencers and business owners, I’ve scoured the internet for tips and tricks for boosting my social media following and improving my online presence.

While I’ve learned a lot from mentors and speakers, I attribute much of my success to certain books I’ve read that have guided me along the way.

You'd be surprised how many business owners don't take the time to read books. This means that if you gain knowledge by reading books, you'll also gain a competitive advantage against your competitors who did not take the time to read such… Share on X

While it’s true that over 73% of marketers reported success by implementing social media marketing as a significant component of their marketing strategy, not all engagement is created equal. Similarly, not all of the knowledge out there is equally as valuable.

Let’s take books, for example, as opposed to Google searches and online question-and-answer forums such as Quora.

Books offer more systematic, detailed strategies and unique insights that aren’t always available on blogs, on Quora, or via a Google search. Not every business owner is willing to take the time to read books, however. What does this mean for you? If you take the time to read books, you’ll gain a competitive advantage, since most people don’t read books about business.

Viralnomics by Jonathan Goodman

One of the books I’ve received immense value from is the book, Viralnomics: How to Get People to Want to Talk About You by Jonathan Goodman. In this book, Goodman offers insightful commentary on social platforms themselves while giving you plenty of actionable tasks that produce real results.

Unlike other blogs or guides out there, Goodman doesn’t leave any room for excuses. Instead, he gives you the tools and the information you need to cultivate a highly engaged following on social media, and guides you on how to execute his advice accordingly. This is one of the reasons why his book is so impactful.

As you know, I don’t believe in making excuses – I believe in taking action – even if you think you have the best excuse in the world to delay or procrastinate.

In this article, I’ll recap some of what I feel are the most important points in the book. In Viralnomics, Goodman’s advice proves to go a long way, even in small doses. But first, let’s discuss why it’s so important to improve your social media presence and grow your social media following.

Why is it Crucial to Improve Your Social Media Presence and Grow Your Social Media Following?

Social media followers convert into real customers, and social media growth facilitates the growth of your business. It’s as simple as that. If your social media followers enjoy your content, check your social media pages regularly, and come to love your brand because of your social media, what happens? They become real customers. They buy whatever product or service you’re selling. And everyone knows this.

What you post on social media is incredibly important. The more people resonate with your social media posts and share your content because it reflects their own thoughts, feelings, and values, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth.

You might be wondering, If it’s so obvious that a huge social media presence is good for business, why don’t more companies, businesses, brands and entrepreneurs have a larger social media presence? Well, I can answer this question in one word: Effort.

It requires time, resources, effort and patience to grow your social media following and improve your social media presence. It doesn’t happen overnight. Many companies, businesses, brands and entrepreneurs don’t have the time, energy or patience to do this. Even though they know how important social media is for business, they just don’t put forth the effort. Growing their social media is on their to-do list, but they don’t get to it.

That’s why you’ll have such a major advantage against your competition if you do put in the effort to grow your social media following and strengthen your online presence.

So, let’s discuss some of my favorite tips from Jonathan Goodman’s book Viralnomics, along with my own tips for achieving powerful social media growth, and subsequently growing your business.

Improve Your Social Media Presence By Giving Your Audience a Reason to Stick Around

One of my favorite analogies in the book Viralnomics is that of the metal spoon. Goodman describes a time where he was given a free sample, but he was given his free sample with a metal spoon instead of a disposable, plastic utensil.

Though Goodman originally approached the booth to take the sample and go, he was unwittingly obligated to stay with the marketer, and discuss the product. After speaking with the sample-giver and trying out the product, Goodman was sold— but only because he wasn’t given the freedom to walk away with his sample, without talking to the marketer about it. You see, he didn’t have a disposable spoon. No, he had a metal spoon that he couldn’t walk away with.

In order to improve your social media presence, you need to figure out what your metal spoon is. Having initially enticing pieces of information isn’t enough on its own. Goodman’s metaphor of the metal spoon empowered me to ask myself, “What is going to make my audience stay? What is my ‘metal spoon’?”

I’ve found that the best way to answer this question is to look at why I stay on my favorite brand’s social media pages. Perhaps they’re giving me a solid piece of advice or inspiration, and it’s so valuable that I don’t want to walk away or keep scrolling. I’m willing to listen because a brand is giving me personal value, not just content. Makes sense, right?

The Importance of Favors and Providing Value to the Community

Oftentimes as marketers, we focus far too heavily on what we can get from the consumer, rather than what we can give to our customers. Jonathan Goodman hits home on this point by asserting in his book, “Spend time every day looking for ways to do as many favors as possible.”

For most of us, this doesn’t feel natural. However, why would a consumer give something valuable to a business if they’re not getting something in return? Consumer trust is crucial, and Goodman is 100% right when he says that you have to earn it.

When Goodman talks about doing favors for your consumers, he’s talking about providing value to the consumer. This could be something simple like saying, “Thanks for following our Instagram page! As a thank you, here is a free eBook!”

Another ‘favor’, or as I call it, providing value, could simply be to thank a new follower by giving their Instagram page some love. Like their recent photo, comment on it with some words of encouragement. Sometimes you can do this before they’ve even followed your page, and because you showed their page some love, they will decide to follow you.

It often really is that simple. If you don’t have time to do this yourself, you can have a team devoted to this type of community engagement.

Manage your Online Community with Daily Interaction on Social Media

As I just explained, if you want to improve your social media presence and grow your following, you need to be devoted to community engagement. Engaging with the community should be done daily, and it involves commenting on other people’s social media posts, liking their posts, and even sending DMs. This type of role within a social media team is often referred to as a “Community Manager”.

Hiring a Community Manager who engages with your target audience by commenting on their social media posts is a great way to build a real, organic following.

Your Community Manager can provide value or ‘favors’ to the community by offering free eBooks, links to valuable blog posts, sharing their posts on your profile as a re-post crediting the original person who posted it, or simply commenting on their social media posts and showing their page some love.

By using this method, you’re likely to build much more meaningful interactions online, and build the type of loyal social media following that will actually buy your product or service. The old saying, “Sharing is caring” proves to be very accurate when it comes to social media.

If you want your business shared and cared for, you’re going to have to share and care for others. It’s as simple as that.

Learning What Type of Content People Share

In order to improve your social media presence, it’s essential that you understand why people share the social media content of others in the first place. In Viralnomics, Goodman breaks down the types of posts we tend to share into 5 main categories:

Intelligent
Intellectual
Interesting
Attractive
Funny

These may just seem like personal characteristics, which is exactly the point. Goodman argues that what we share is much more about self-representation than the content itself.

When a consumer chooses to share something, it’s partially because what they share is a representation of themselves.

My take on this is that it seems only natural that your target audience will want to share content where someone else has said exactly what they themselves are thinking or feeling.

Everyone wants to share content that represents themselves in the way they want to be perceived. It’s the same reason why you only see people posting the best pictures of themselves on their profile. With this in mind, you can begin to craft content to help your target market represent themselves in a favorable way. In other words, you need to understand how your target market wants to be perceived, and create content that helps them paint that perception of themselves. Do this, and they’ll want to share your content.

Another tip is to share content that evokes emotion. For example, many big brands use the emotion of nostalgia to sell products through social media. This is called nostalgia marketing, and it works because it helps you resonate with your following.

Think Before You Post Content: Will it Resonate?

So, the next time you share a post, ask yourself, “What does this content say about a person that would make them want to share it?” Implementing this simple thought exercise before you create your social media posts, will give you invaluable insight to vastly improve your social media presence.

If your target audience tends to share humorous content, get your social media manager to create a variety of funny, witty or smart memes that you can post regularly.

If your target audience tends to share motivational content about self-worth, believing in oneself, or self-improvement, create content that caters to that emotion of building oneself up.

Don’t forget that the more people resonate with your social media posts and share your content, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth.

Information is No Longer Valuable in Itself

Goodman drops a hard truth when he explains that simply sharing knowledge and information is not enough on its own. He shares an anecdote where he used to love reading the encyclopedia as a kid, simply to learn.

Nowadays, we are constantly bombarded with information online, so much so that the value of information has gone down drastically. It’s no coincidence that encyclopedia Britannica stopped printing in 2010. Perhaps they knew they couldn’t compete with the modern-day encyclopedia of Google? Understanding this is crucial in order to improve your social media presence.

The playing field is now much more level. For you to succeed, you’ll need to offer value to your consumers. Since anyone has the opportunity Google information, focusing on providing value will help you stand out.

Use unique analogies and examples when you provide information or share knowledge, so that people want to follow you simply because of the clear and captivating way that you share information. If you share valuable information in a way people can understand and appreciate, you’ll stand out.

This is why in Viralnomics, Goodman highly recommends fostering a community that enjoys the way you communicate to them, not just a marketplace. That way, people will return to your site for its ecosystem and in turn, feel more inclined to use your product or service.

Building Your Web

To improve your social media presence, you’re going to need a network. I’ve learned from Viralnomics that I shouldn’t be picky with who’s a part of that web. A web is a circle of friends or a community of supporters.

In the book, Goodman described it best when he described a connection with a Facebook friend he hadn’t spoken to in years. Even though Goodman and this person weren’t necessarily “friends” in real life, that person saw Goodman’s content and shared it on their own social media page.

Think about it this way: If you have five friends, you have five more chances to get shared than if you had just one friend. To improve your social media presence online, you’ll have to play a number’s game.

What if you want something more intimate for closer relationships? Goodman has a solution for that, too. In Viralnomics, he recommends having separate business and personal accounts. That way, when you’re on your business feed, you’re focused on engagement and not emotionally distracted.

Build your web with anyone and everyone. You never know who will be receptive to your content.

Learning From Media Giants

Jonathan Goodman talks about Sea Lions in his book. You may be wondering how these mammals can help you improve your social media presence. As it turns out, they serve as the perfect model for fostering a highly engaged audience.

In Viralnomics, Goodman notes how sea lions will feast on fish that a whale leaves behind, rather than try to compete directly with the whale. As I’ve learned from Goodman, this is precisely how we should learn from media or tech giants.

We need to learn how to cultivate similar followings in the way that huge social media influencers and media giants have. In this way, Goodman suggests reaching out to the engaged followers of social media influencers you admire, rather than the to influencers themselves.

You can combine this tip with the tip I mentioned earlier of adding value first, by showing these people some love and liking and commenting on their photos. While this may not be the most time-efficient way of doing things, it’s a surefire way to build a community. And, like I said, you can hire a Community Manager to do this for you.

Understanding Social Media First and Foremost

Understanding social media means that you understand how each different type of social media platform works, what its best used for, and understanding the different audiences for each. The video-sharing app TikTok, for example, is known for having a younger audience of mostly Gen Zers, as well as some millennials.

Innovative new social media platforms like TikTok will always pop up, and like TikTok, some of the new social media platforms will quickly grow to a user base of around 1 billion monthly active users, which is huge. However, as Jonathan Goodman points out in Viralnomics,

The biggest mistake that you can make is to attempt to keep up with new innovations before taking the time to understand why people use those innovations.”

So, going back to the example of TikTok, you must understand how TikTok works, who uses this social media platform, and why people use it. This understanding must be cultivated before you attempt to grow your presence on TikTok. The same goes for any social media platform you’re attempting to improve your social media presence on.

Don’t forget how crucial it is to learn how to improve your social media presence in order to grow your social media following and grow your business. As Goodman says in Viralnomics,

We work hard every day to ignore marketing so we can go home and put our feet up to relax. And when we do this, we go on social media. It’s a place where our subconscious takes over, it’s a place where we let our emotions dictate our actions, and it’s a place where we’re more open to persuasion than anywhere else.”

Investing in Yourself

I’ve learned from experience that one of the biggest mistakes that entrepreneurs, business owners and influencers make is not investing in themselves, and not reading enough books. In order to improve your social media presence and grow your business, you need to do so from both a top-down and bottom-up perspective.

What that means is you shouldn’t focus all of your energy on simply curating content. You’ll need fuel for that fire, which comes from acquiring more knowledge and more digital marketing skills. Acquiring more knowledge and more up-to-date skills is not only good for you, but it’s good for your business, too.

Just as an artist shouldn’t perform a song on stage without knowing the lyrics and emotions they’re meant to evoke, you should not put out content if you don’t have a firm understanding of your market.

Try your best to seek out more valuable information through books, blogs, videos and online courses. I typically don’t suggest buying books that were published a decade ago, because you want the knowledge to be relevant to the modern economy and the modern consumer.

The value of information online may have gone down in quality as a whole, but the silver lining is that much of it is free to consumers. And if cost is an issue for you, books are cheap. Most books are between $5 and $25, and many of them have insanely valuable information inside.

Why You Need Books to Be Successful

Investing in yourself in the form of self-education is important, but how should you go about that process, specifically? Aside from online courses, a very effective way to do so is by reading books.

Nowadays, not as many people are willing to sit down and take the time to read a book, which automatically gives you a competitive advantage if you get into the habit of reading every night. The fewer people who are reading books, the more unique insight you gain access to that your competition isn’t accessing.

A bonus tip I could give you is to order a paperback version of the book you’re buying instead of the eBook version. Sure, it might cost $5 – $10 more than the eBook version, but it’s nice to give your eyes a break from screen time. Reading in bed helps you fall asleep and get a better night’s sleep, because taking a break from screens before bed encourages a proper sleep cycle.

It goes without saying that reading books by business experts will help you grow your business. However, the caveat is that you need to read books by authors who practice what they preach.

When it comes to authors whose books you should buy, you can trust those who have built a successful business themselves, have grown a huge social media following themselves, and have become a self-made multi-millionaire themselves.

That’s why people buy my books. I have millions of followers on social media, and I am a self-made multi-millionaire entrepreneur who understands business and became successful. I enjoy sharing my secrets with others who strive for greatness, and that’s why I’ve taken the time to write over a dozen books.

Ready to Unlock The Secrets and Strategies for Growing Your Business and Growing Your Social Media?

Are you ready to unlock financial confidence, unlock the secrets to growing your business and social media presence, and become unstoppable? Are you willing to read a book that could lead to life-altering success?

Success comes to those who take action. Reading a book by someone who has shared the closely-guarded secrets to their success, is an example of the right action to take if you want to be successful. Share on X

Success comes to those who take action. Reading a book by someone who has shared the closely-guarded secrets to their success, is a fantastic action to take if you want to be successful.

My new book, Unlock It, will provide you with more social media secrets and digital marketing secrets to grow your social media following and dramatically improve your online presence. Unlock It offers more than just social media secrets, though. This book will make it easier for you to understand how to grow your business in general, and how to start a business.

In Unlock It, you will learn specific systems and formulas that will allow you to unlock the key to success for yourself and your business. Unlock It will guide you to achieving wealth, success, and an impressive social media presence.

Do You Want the Key to My Secret Formula for Success?

It is my book Unlock It that I share the secrets, strategies, methods, formulas and systems that I personally used when I went from being a broke immigrant with no money, to becoming a self-made multi-millionaire and global social phenomenon with a social media presence that lead to millions of highly-engaged followers. In this book, I even share tips on how to put out content that your audience will resonate with.

My book doesn’t solely focus on how to build a social media following or improve your social media presence. It of course touches on that, but there’s so much more to it than that. These skills I teach in my book are skills that are not taught in school or college. But these are skills that once you read about them and harness them, can help you become a powerful business magnate and social media influencer.

So, if you’re ready to unlock the secrets to growing your social media following, building your brand, and growing your business, click here to buy my book Unlock It for as little as $7.50.

The price of my book may not always be this good of a deal, so take action now if you want to improve your social media presence, grow your business, and build a powerful brand.

Dan Lok

Define Your Social Media Platform

Getting The Right Audience

You Can’t Sell If You Don’t Get Their Attention

Create A Product That Converts Attention To Clients

Social Networking

Sharing Photos and Videos

Video-Sharing Helps Pin Down Strategy

Younger Generation Yields Interaction

More Attention Towards Bad Product

Final Thoughts On How To Use Social Media To Get More Clients

1. Starting Your Personal Training Business With A Plan Is a Must

Why do you do what you do? What’s in it for them?

The Specialties Your Clients Will Come Back For

2. Plan on How to Prove Your Clients They Can Trust You

Certification Is Verification When Starting A Personal Training Business

Invest Time In Educating Yourself More

3. Think About The Costs Of Starting A Personal Training Business

4. Starting a Personal Training Business Shouldn’t Mean Working 24/7

Are You A Full-Time Or Part-Time Personal Trainer?

5. Don’t Just Strengthen Your Client, Strengthen The Relationship Also

Client Relationships Pay Well

6. Marketing is Everything When Starting a Personal Training Business

Make Money With Your Website

Why Personalize Your Email Marketing Strategy?

1. Segment Your Audience

2. Humanize The Sender

3. What’s It About?

4. Email Content

Write To The Subscriber

Talk, Don’t Type

Types Of Content

5. Personalized Call-To-Action

6. Where Are They Going Next?

7. Timing & Frequency

The Art Of Writing High Converting Emails

Female Billionaires Don’t Make Sacrifices

Female Billionaires are Great at Prioritizing

They Relentlessly Believe in Their Vision When Nobody Else Does

Why Most People Care What Other People Think, And Why Female Billionaires Do Not

They Believe in Creating Their Life, Not Being a Victim in Life

Female Billionaires Have an Unwavering Commitment to Create Wealth and Abundance

They are Excellent Self-Promoters

They Embrace What They Don’t Know

They Believe That Money Only Amplifies Who They Already Are

They Take The Road Less Traveled to Reach the Top

Do You Have What it Takes to Take The First Step Towards Becoming a Self-Made Billionaire?

The Temptation of Sacrificing Sleep

The Effects of Low-Quality Sleep

How to Get Better Sleep Quality as an Entrepreneur

1. Avoid Drinking Too Much Coffee

2. Avoid Sugary Foods (Especially Before Bed)

3. Avoid Sleep Inducing Substances

4. Keep Your Devices Away

5. Decompress Before Bed

6. Create a Sleep-Friendly Environment

7. Be Prepared for Sleep Epiphanies

Adopt the Right Habits to Boost Productivity

Viralnomics by Jonathan Goodman

Why is it Crucial to Improve Your Social Media Presence and Grow Your Social Media Following?

Improve Your Social Media Presence By Giving Your Audience a Reason to Stick Around

The Importance of Favors and Providing Value to the Community

Manage your Online Community with Daily Interaction on Social Media

Learning What Type of Content People Share

Think Before You Post Content: Will it Resonate?

Information is No Longer Valuable in Itself

Building Your Web

Learning From Media Giants

Understanding Social Media First and Foremost

Investing in Yourself

Why You Need Books to Be Successful

Ready to Unlock The Secrets and Strategies for Growing Your Business and Growing Your Social Media?

Do You Want the Key to My Secret Formula for Success?

I hope you enjoy reading this blog post.