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Marketing

5 Killer Personal Branding Secrets..

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As promised…

I said I’d do a newsletter on Personal Branding, so here it is.

This newsletter follows on from the previous one where I talked about your Unique Selling Proposition, marketing message, and your positioning.

Before we get into the strategies of how to build your personal brand, let’s define what personal branding is.

In simple terms, your personal brand is your reputation.

It’s how you want to be perceived by your marketplace.

It’s very important, but only a tiny percentage of business owners know how to build their personal brand intentionally.

When people hear Dan Lok, I want them to think ‘high ticket’, ‘prestige’, ‘luxury’, ‘helps experts and service-based business owners reach 7 and 8 figures in revenue, and much more.

Once you identify what you want people to think, your next step is to get this message across to your marketplace, through branding and marketing.

Now, I have an entire playlist on YouTube with around 20 videos on personal branding…

But today, you’ll get the videos I believe carry the most important, and of course you’re welcome to watch the rest and do further research.

How To Tell The Difference Between Marketing, Branding, and Sales

Most entrepreneurs I meet don’t know the difference between sales, marketing, and branding…

So it’s important you get clear on this first… >>

Because everything affects your personal brand.

From the way you walk, talk, how you deal with clients, your skills, your online presence etc.

This is why you must be very deliberate about your personal brand.

Because, if you leave it to chance, the likelihood is your brand and reputation won’t turn out exactly how you want it.

Your behavior must be consistent and congruent with what you want to be known for.

I am very intentional with the content I put out, which is why I’m known for certain things.

This video will help you define your personal brand so you can get clear on what you want to be known for >>

5 Key Elements of and Effective Personal Brand

To build an effective personal brand, you must have 5 key elements in place.

  1. Your back story
  2. What you stand for (beliefs and values)
  3. Your super powers (your skills and talents)
  4. Your parables (short stories)
  5. Your secret language

As you can see, each of these must be carefully thought out, which is why you can’t leave your personal brand to chance.

In this video you’ll get a broad overview on some of these elements… >>

And in just a moment, you’ll gain actionable steps you can take to help you get clear on and build some of these out.

How To Create Your Personal Brand Story

Like any good story, your brand story must have a compelling character.

Naturally you want your character to be relatable to your audience.

Imagine trying to sell a product or service that comes naturally to you.

You wouldn’t know the pains your market is going through.

Versus, if you’ve struggled your entire life with a certain health problem for example, and you tried countless products and none of them work…

Until one day you stumbled onto a very different and counter-intuitive product that completely changed your life.

Your audience can relate to that.

There are probably around 10 characters you could choose from, but in this video, you’ll get 3 to think about >>

How to Create Your Secret Language

Having a secret language is one of the most powerful things you can do for your personal brand.

Think of any group you’ve ever been a member of.

More than likely you had certain abbreviations or acronyms you used with the other members only you knew the meaning of.

You may also have had inside jokes only people inside the group would get.

That’s what I’m talking about.

I like to do what I call “Create your own technology”.

I used this method for my book F.U. Money…

And in this video you’ll get further tips on how to create your own secret language >>

How to Build Personal Brand Authority

No matter where you are in your career, if these strategies are new to you, you’ll need to make a few changes if you want your personal brand to be effective.

This means, you’ll need to build personal brand authority.

One of the most powerful ways of doing this is with your tagline.

When I first started out as a copywriter my tagline was “The Whiz Kid of Copywriting”.

I was young and I didn’t want it to hold me back, so I made it obvious and used it to my advantage.

If you look throughout history, you’ll see entrepreneurs, movie stars, musicians and more who used similar taglines after their name.

In this video, you’ll gain insight into how to create your own tagline, so your marketplace sees you as an authority and much more >> 

How to Grow Your Personal Brand and Business Through Specialization

As you’re in the coaching/consulting space and in a specific niche…

This helps you build and grow your personal brand, just by the fact you specialize in one thing.

It gives you the power of authority, so when you’re on a closing call, your prospect can see you’re the ideal person to work to solve their problem.

It always pays to niche down and serve a specific type of person.

Sometimes as a coach/consultant, you’ll solve a specific problem, but your target market can still be broad.

In this video, you’ll discover how profitable niching down can be and how to apply it to your business >>

In conclusion, it would pay you dividends to go through the 5 elements of an effective personal brand, and work one at a time.

This will give you a deliberate and powerful personal brand you can use to generate more revenue with higher profit margins.

Here’s the link to my entire personal branding playlist, if you’d like to study the content and apply it all to your business >>

To your success

Dan Lok

P.S. – Even if your personal brand is on point, you’ll find it difficult to sell your products and services without an irresistible offer.

That’s why we run High Ticket Mastery™, a 3-day business immersive where I show you how to create an irresistible high ticket offer… attract an abundance of high ticket leads on autopilot without ads… and sell your offer without feeling pushy or inauthentic even if you hate selling.

For the full scoop on January’s event click here >>

Your Story = Big Success?

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You won’t believe how many business owners don’t know this…

Your story is one of the most powerful tools in your arsenal to close clients into your high ticket products and services.

One of my good friends Ivan Nikkhoo, who spoke at the Dragon Summit™ last year shares this belief, and to kick off this newsletter…

I recommend you watch the first 4:17 of this video >>

As you’re watching you’ll soon see exactly why your story is so powerful, and it will set up the rest of the newsletter.

As you may have guessed, you’ll discover how to take your storytelling to the next level so you can close more sales and have a bigger impact.

Why You Ended Up In My Eco-System

It’s quite likely you know the following things about me:

  • I moved to Canada as a teen with my mom not knowing a word of English…
  • I was the invisible kid at school. I was shy and introverted and I got beat up often…
  • I got into business out of necessity because my Dad could no longer send us money after his business partner backstabbed him and he went bankrupt…
  • I failed at 13 businesses before having my first success…
  • I met my mentor Alan at an event and he taught me my first high income skill…

I could go on, but I think you get the point.

Whether it’s one or more of the points above or another part of my story…

On some level you can relate to it, and that’s why you choose to read my newsletter, invest in my products, or become a mentee or client.

If it’s been a while since you heard my story, or perhaps you’ve never heard it, click here >> 

 

5 Secrets To Brilliant Storytelling

Did you ever wonder why certain stories sticks in your mind?

Furthermore, do you remember the lesson those stories taught you?

As with anything, there’s a right way to do something and a wrong way, and storytelling is no different.

We’ve all heard someone tell a terrible story, and oddly enough, sometimes those are just as memorable.

Wouldn’t you agree?

So here are 5 secrets to tell a brilliant story.

 1. Set the stage

Every great story starts with something like “Once upon a time…” or “Back in 2003…”, or “Many years ago…”

This tiny detail sets the scene and gives the listener context on the story.

2. Be Specific

If you’re describing something, make sure you’re as detailed as possible.

This helps the listener create a picture in their mind.

They may picture you as a younger person, or the car you’re driving, or the house you lived in, etc.

This increases their investment in and engagement with the story..

3. Take Your Listener On An Emotional Journey

No doubt you’ve been through many struggles to get to the point where you’re now coaching or consulting people on their life and business.

When you tell your story, you want them to feel exactly what you experienced all those years ago.

4. Create Mystery In Your Story

If you want to hold peoples’ attention, create open loops in your story.

This forces them to want to keep listening, so they can close the loop in their mind.

This could be as simple as teasing some information and saying “I wanted to know what would happen if…”

The listener hears this and thinks, “I wonder what happened?”

So they keep listening.

You should constantly add mystery to your story and then release the tension by revealing what happened.

5. Relay The Moral Of The Story

Every story must have a purpose, and if you tell a story in a business setting, it’s to elicit some kind of action in your prospects, hopefully investing in your services.

How Tell A Story And Pitch Your Services

Steve Jobs is widely regarded as one of the best storytellers in business.

Over the years he’s used story to pitch the iPhone, iPod, iPad, and many other successful Apple products.

Jobs’ stories have literally changed the world and how we consume information and media.

So let me ask you a question…

Would you like to know Steve’s storytelling structure, so you can apply it to your business?

If so, in this video, the presenter breaks down every detail of Steve’s iPhone pitch >>

After applying this to your business, you’ll have a solid presentation that should help you convert prospects and impact many more lives.

Where To From Here?

If you plan on doing more presentations, whether they be live or virtually, you’ll want to brush up on your public speaking skills.

And as you may know I’ve been a professional speaker for many years now…

But it wasn’t always like that for me.

In fact, I was very shy and introverted when I first started, but I’m living proof that anyone can at least improve their speaking and delivery.

This is why I created a training called Public Speaking Secrets, so if you’d like my personal help improving your speaking, click here >>

Until next time,

Go high ticket,

Dan Lok

P.S. – Due to popular demand, we’ve decided to run another S.M.A.R.T Challenge™.

If you missed the last one, I highly recommend you attend if you want to bulletproof your business before the next recession.

When you join us, you’ll discover my favorite secrets and strategies that allowed me to sell over $100 million in my coaching business in just a few years…

As well as how to SCALE, SYSTEMISE, and SUSTAIN your business for years to come.

Click here for the full scoop here >>

Kickstart Your Copy Career With AI

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AI is literally taking over the online space…

In recent times we’ve seen AI write sales copy…

Create amazing images…

Create music, and much more.

In fact, I’ve been using AI in my business for a long time in the form of chatbots and other software apps.

But today, we’ll focus on what AI can do for your copy career.

If you’re already a copywriter this email will help you use AI so you can do market research and finish copy projects faster.

If you’re not a copywriter yet, but want to get started, this newsletter will open your eyes to the possibilities of what AI can do…

And I’m also going to help you get the AI to write you simple forms of copy you can give to prospects to kickstart your copy career.

But first…

What Is ChatGPT?

There are many AI softwares online that can help you write copy, but one of the most well known is ChatGPT.

I’m almost certain you’ve heard of it by now, but if you haven’t, it reached 100 million users just two months after launch.

ChatGPT is trained to follow instructions, and this is why you want to pay close attention to this newsletter.

Because if you give it the wrong or bad instructions the information or copy it gives you won’t be any good.

Why ChatGPT is a Trap For Young Players

So can ChatGPT really produce mountains of copy faster than a human can write one email?

Yes, but as I mentioned above, you have to know what you’re doing.

I can see a lot of people wanting to get into copywriting and thinking the AI will do all the work for them…

So they log into it, ask it to write a few emails and give them to their new client, only to find out the emails didn’t perform well.

You must know how to write good copy BEFORE you use ChatGPT, or you’ll never know if your copy is any good.

But that doesn’t mean if you’re brand new to copy, you can’t play around with the AI and see how it works, etc.

How To Use ChatGPT For Market Research

Before you start any copy project you must know your market inside out.

You must know their goals, aspirations, pains, problems, roadblocks, and obstacles, and more.

And while in the past you may have had to search the internet for hours looking at forums, Facebook groups, online reviews, etc, ChatGPT is a very easy way of finding out the important info in mere minutes.

In this video you’ll discover >>

  • How to use ChatGPT to find out where the biggest demand for products is in the digital marketing space…
  • How to identify the ideal customer for the digital marketing space…
  • How to figure out the biggest pains and problems of people in the digital marketing space…
  • What the biggest trends are in the digital marketing space…

Now, there are an endless number of things you can instruct the AI to do for you, but…

You can literally copy the prompts used in the video, and switch out ‘Digital Marketing’ for a niche of your choice.

PRO TIP: A lot of copywriters hate market research, and just want to start writing, but market research is the most important step. Without the right information, you won’t know what to write and your copy won’t convert.

How To Use ChatGPT To Write Social Media Posts

Now you’ve got the right information about your target audience, you can begin asking the AI to write copy for you.

Ensure you’re still in the same window because the AI remembers everything you’ve asked it.

When you’re ready, click here to watch how to create Facebook, Instagram, and Twitter posts >>


Prompt the AI to write the posts for you and you’re welcome to keep what you like and change what you don’t. 

How To use ChatGPT To Write Sales Emails

Whether they be sales or value emails, every online business needs email.

And now you know how to use AI to write social media captions (another form of copy every online business needs)…

In a moment you’ll discover how to write a sales email using the AI.

As with social media and other forms of copy, there are many prompts you can give the AI, but as you’ll see in this video, the prompts don’t need to be complicated.

These videos are mainly to serve as a guide to give you ideas on what to ask the AI.

How To Write High Converting Cold Emails With ChatGPT

If you plan on reaching out to businesses with your free copy work tailored to their business…

You’ll need to know how to write great cold emails that get opened and responded to.

In this video the presenter gives various prompts to produce a good cold email he’d be happy to send out >>

It also shows you how to prompt the AI to keep what you like and change what you don’t and shorten the email so it’s easier to read.

He also covers how to get the AI to write subject lines.

In closing…

There are some writers who should be very scared of AI, and some who will always have a job.

Ultimately the AI is programmed by humans, and although it can learn a lot and very fast, there are some things it likely will NEVER be able to do.

For instance, it will never truly understand the pain your target prospect is going through day to day.

It simply can’t relate to that, and that’s not the only thing it can’t do.

I wish you all the best in your current or future copy career.

To your success,

Dan Lok

P.S. – FAIR WARNING: Your time for getting into copywriting could be running out.
If you don’t act soon and begin developing the copywriting skill, by the time you do, AI will be light years ahead. 

This will make it even more difficult to get into the industry.

If you want to ensure you’ll always have a job as a copywriter, click here to check out our range of copywriting training >>

High Ticket Conversion: What is Conversion Rate Optimization?

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Imagine this situation for a moment; you’re seeing a record number of visitors to your website. You’re thrilled until you go to check your conversions.

To your dismay, you see that you’re not receiving any more conversions than you did before the huge influx of traffic. What gives? How can you improve your high ticket conversion rate?

This situation highlights the need for conversion rate optimization. Conversion rate optimization is the practice of testing different components on your website to improve your conversion rate.

Your conversion rate is a calculation. It’s the number of people who visit your website divided by the number of people who perform the desired action.

In the article below, you’ll find a helpful guide that will help you understand more about conversion rate optimization. Continue reading to learn more about how to improve your conversion rate and get more people into your marketing funnel.

Conversion Rate Optimization Starts with a Great CTA

Improving your conversion rate means convincing more people to click on certain links or fill out certain forms on your website. When you’re engaging in team building for your business, be sure to hire someone who can write a great call to action (CTA).

Great CTAs work across many different business models. They work whether you’re trying to bring prospects into your marketing funnel or convince website visitors to make a purchase right away.

Be sure to experiment with different types of CTAs. Also, consider showing one CTA to your organic traffic visitors and a different CTA to your paid traffic visitors.

Experiment with Different Landing Page Layouts

Sometimes, the best page for conversion rate optimization may not be your homepage. See if your conversion rate improves if you send website visitors to a dedicated landing page. This is important to keep in mind when you’re running paid ad campaigns.

Strategic thinking related to landing page optimization will help you find the page that drives the most conversions. Try to send website visitors to a landing page that is related to the ad they clicked on, and see if that helps improve your conversion rate.

Use Social Proof to Improve Your Conversion Rate

Social proof includes things like reviews, ratings, and testimonials. You can use these social impact tools to convince website visitors that your product or service is worth looking into. You can pull reviews from review sites and post them on your page or display any awards or badges that your business has earned.

How to Increase Your High Ticket Conversion Rate

The information in the article above should help you figure out how to think about conversion rate optimization and high ticket conversion.

The key is to test different copy, imagery, and button placement until you find the combination that leads to more conversions. If you’re interested in learning how about conversion rate optimization, be sure to reach out to the team at Dan Lok.

Not Sexy, But VITAL For Your Biz Growth…

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It’s time we talk about one of the least sexy parts of business…

Everyone online always talks about sales, revenue, and cash in the bank.

But what about the numbers that drive those figures?

I’m talking about marketing metrics.

As you may know, marketing online can get confusing.

You’ve got email marketing, social media marketing, paid advertising, Search Engine Optimisation, sales page conversions, and the list goes on.

So, today you’ll discover some of the most important metrics to pay attention to regarding the marketing channels above…

In the hope that you can improve your marketing so you can see even better results in your business.

Let’s get started

How to Tell If Your Email Marketing Is Hitting Or Falling Flat

Since you’re reading an email newsletter let’s start with email metrics.

Your ‘Open rate’ will give you a clear indication of how your subject lines are performing.

According to mailchimp.com, the industry average for all industries is 21.33%. 

You should always aim to improve your open rates, and you can do this by split testing two subject lines at once.

There are a few ways to split test, and your email software should do this automatically for you. 

Essentially, you’re testing two subject lines to see which has better open rates, by sending to only half the list, then the software sends the remainder of the emails to your subscribers with the better-performing subject line.

Over time, you should have a good idea about what your audience responds to, so you can maintain high open rates.

If you’d like a list of eye-watering subject lines that compell your readers to open your emails, then click here >>

You should also keep an eye on how many people unsubscribe, so you know how your content resonates with your audience.

The second metric to monitor is the Click Through Rate (CTR).

This will be the percentage of people who click on the links in your emails.

Mailchimp.com states the average CTR across all industries for emails is 2.91%.

This metric achieves two things…

Firstly, it helps you to know whether your Calls To Action are good enough for your audience to take action on.

Secondly, it lets you know how compelling the body of your email is, so they actually read far enough to read the CTA.

Now, you may not know which needs improving straight away, but at least you’ll know something needs improving and you can slowly optimize your emails to increase your CTR.

If you’d like some tips to improve your email CTR, then watch this quick 1-minute video >>

How To Track Paid Marketing Metrics

Paid ads can be a great tool in an entrepreneur’s toolbelt for growing their business.

As far as Facebook is concerned, there are multiple objectives you can choose to achieve with your paid ads.

These include getting more traffic to your offers, increased engagement on your boosted posts or ads, increased video views, and lead generation amongst others.

Your metrics here will really depend on the objective you’ve set out for your ads.

For instance, a conversion could mean you make a sale, but it could also mean you acquire a new lead.

For paid ads, common metrics to monitor are Click Through Rate (CTR) and conversions.

As with email marketing, the CTR is the percentage of people who click the link on the ad, out of everyone who views it.

According to growthmarketingengine.com, the average CTR for Facebook ads is 0.9% across 18 industries. 

Here’s a video that will help you increase your paid CTR so you can pay far less per click >>

How To Make Your Ads Pay

To ensure your paid ads are profitable, you must know your ROAS (Return On Ad Spend).

This is how much revenue your business makes for each dollar it invests in ads.

This metric is even more important than your conversion rate because you could have high conversions, but if your margins aren’t high, then your ROAS will be low.

Done incorrectly, paid ads are a good way to burn cash and FAST!

Done correctly, paid ads will become your license to print money!

So, click here if you want to know how to increase your ROAS on your Facebook ads >>

While we’re talking about ROAS, there are three more very important numbers you MUST know if you want to scale.

These numbers are your Cost of Acquisition (CAC) per customer, your Customer Lifetime Value (LTV), and your cost per lead (CPL).

I shot you a quick video where I break down these numbers and why they’re so important >>

How To Get The Best Bang For Your Buck With Social Media Marketing

Even though social media marketing is free, you shouldn’t underestimate its power.

I know organic reach may not be as wide as it used to be, but there are still benefits of social media marketing, especially if you use TikTok which still has phenomenal organic reach.

Social media metrics give you a good understanding of your brand awareness and referral traffic to your website.

Engagement is key on social media, so even though it’s free, it pays to put a good amount of time and effort into your content.

Key metrics are likes, comments, and shares.

These are commonly known as vanity metrics, but they’re important if you want to know how engaged your audience is.  

Many believe free marketing like Facebook and Instagram is dead, but there are still ways you can increase your engagement on those platforms.

Here is a great video to increase your engagement on IG in 2022 >>

And if you want to increase your Facebook engagement, then you’ll want to watch this video here >>

In the interest of time, I don’t want to make this newsletter too long.

There are other marketing metrics you could consider concerning your Search Engine Optimisation, your sales pages, and your website.

Perhaps, I’ll save those for another newsletter, but I believe you have enough here to help you optimize key areas of your business to see HUGE results.

And of course, you’re welcome to do your own research for ways to improve a specific area of your marketing.

Until next time, go high ticket,

Dan Lok

P.S. – If you want to know how to scale to $100K per month, then do yourself a favor and block out just 30 minutes to watch my Advanced Expert Masterclass >>

Inside you’ll get the exact strategies my clients and I used to hit consistent $100K months.

How to Increase Credibility in High-Ticket Conversion?

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You learned that COI or cause of inaction is important in high ticket conversion. It will ensure that you will have a view of the current state of your business. You have to learn strategies to sustain growth. 

ROI or return on investment sees the future of your enterprise. It is important as businesses must gain capital and profit. COI values the present and what course of action will make your high ticket business progress.

In this article, I will be teaching you how to succeed at high-ticket sales maximizing feedback coming from clients. You will know how credibility is effective in its low-cost marketing. Then, I will suggest strategies that you can apply in uplifting your credibility.

How High-Ticket Products and Services Sustained by Credibility?

One of the keys to having a progressive sales venture is to earn the trust of your market or the customers. High ticket funnels are your tool to reach your goals in the end and in the means. It improves the sales that every business wishes to have.

Many luxury brands, like expensive bags, keep their reputation good. They make use of credibility boosters that serve as funnels to remain marketable. The main problem they face is the presence of products having the same design but cost cheaper and low quality. 

You can emulate the way they monitor the trend of their sales and market. You should see why there is a change of digits. It would be alarming to see a decline or stagnation of data for a long period of time.

How to Boost Credibility in Increasing High Ticket Funnel Conversion?

Credibility is an ideal marketing strategy that is effective for persuading possible clients that will avail you of your product or services. Clients will have a better chance to choose your brand as there are many competitors out there engaging in high ticket conversion.

Besides, the quality of products satisfies people and they can spread the word. This implies lesser marketing costs. For example, they can recommend your services through chats or talks. 

Customers are expected to invest more in the products that they want to use in a lasting sense. It will take a long time for them to buy again or upgrade. So, it is a cheaper alternative than buying new. 

Steps in Establishing and Developing Credibility 

  1. It is better to value satisfied customers as they say things about your product or services. What they say becomes the rating that you will have. A professional design will make it more credible. 
  2. You have to make sure that people are talking about your brand. What they testify must have the quality result that you are offering. The more testimony you will have, the more you become credible. 
  3. Good reviews are also serving an advantage. It will help build trust in minor provisions you provide as a high ticket business. 
  4. A case study is a success anecdote that shows how you cater to the primary need of people or the high ticket products you are selling. You have to ask your promising clients as you can assure quality feedback. 
  5. You have to include data and statistics to prove your value claim. You can use problem-solution information to increase credibility. It can complement the lack of anecdotes or testimonials in start-up high ticket enterprises.  

For more in-depth training on positioning check out the  Authority Positioning Secrets™.

Where you are right now.

You are now a step ahead in starting the development of your brand in a high-ticket sales venture. All you need is to continue to reach effective profit gain and investment through external reputation. This blog gave you the importance of credibility in high ticket conversion.

The importance of COI is to keep track of every action that will affect the return on investment. Credibility in high-ticket sales helps your acts go to the goals you set. You should not be stagnant in growing your business. You must continue to learn through high-ticket coaching. 

Knowing how to increase sales is possible for you too. I can help you with your journey toward business success as we share the goal of progress. You can master business via ideas and practice. Learn more about increasing credibility and high-ticket conversion at the High Ticket Mastery™ event. 

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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