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Dan Lok

5 Amazing Stories To Aid Your Success Journey..

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When you look at successful people online what do you see?

Do you see their cars, houses, clothes, and lifestyle and think…

“How did they even get started?”

“How hard did they have to work, or did they work smart instead?”

“What skills did they acquire to get to where they are?”

Well, if you had similar thoughts to those above, you’ll love this week’s newsletter…

Because today, you’ll discover how well-known influencers got their start in business and the skills they developed to achieve great success.

So, let’s get started.

How a Former Drug Addict Became a $600 Million Real Estate Tycoon

After losing his father and his older brother, a young Italian man from Lake Charles, Louisiana turned to drugs and alcohol at age 16.

Despite life’s many challenges being thrown at him he graduated high school and earned a university degree in accounting.

He got his start as a salesman in car dealerships, located throughout Texas and California.

It wouldn’t be until age 25 that he began to seek help and get his life together.

He attended rehab, where his counselor told him he’d “fail in the real world.”

This only pushed him to prove his counselor wrong.

He first saw success as a Consultant to car dealerships helping them with their sales and marketing, and he used this money to branch out into real estate.

Today, he’s the CEO of multiple companies, has a net worth of around $600 million, and is a world-renowned author, speaker, investor, coach, and sales trainer.

His name is Grant Cardone, and his first high income skill was closing.

How A Shy Student Built an 8 Figure Online Empire 

After nearly flunking out of a United Kingdom college due to a gaming addiction, a young Malaysian man returned home unemployed, broke, and $42,200 in debt.

He managed to land a job paying $330 per month.

One day while showering he had a stark realization.

There was no way he’d be able to pay off his college debt on his salary.

He searched “How to make money online”, and began implementing some of what he’d learned.

After 7 months, he made his first $7 dollars online.

After receiving the Paypal notification he rushed into his mother’s room to tell her the great news.

“It’s only $7. You’ve been at this for 7 months already.”

She was right but he knew that if he could repeat this over and over again then this was just the beginning.

What happened over the next 7 years was nothing short of amazing.

He built an 8 figure empire that continues to grow.

Today he is an author, speaker, and on stage closer, but his first high income skill was digital marketing.

His name is Peng Joon, and in his words “Marketing is the skill that pays the bills.”

How a Belarusian Immigrant Became a Digital Marketing Mogul

After immigrating to the US from Belarus in 1978 a young boy lived in a studio apartment in Queens, New York with eight family members.

He started his first business (a lemonade franchise) at age 7 and sold tens of thousands of dollars worth of baseball cards during high school.

While working at his father’s liquor store he took over operations and launched it online in the mid 2000’s

He grew the liquor store from $4 million to $60 million a year.

He co-founded VaynerMedia with his brother in 2009, without raising startup capital.

In 9 years they grew their company to 800 employees, servicing large companies such as PepsiCo, General Electric, Johnson and Johnson, Chase, and many more.

He is of course Gary Vee, and today he is an serial entrepreneur, influencer, highly paid speaker, angel investor, 5x NYT bestselling author, and CEO.

He describes himself as a “purebred entrepreneur” and his first skill was sales.

How a Kid From the Ghetto Became Known as The Trillion Dollar Man

Growing up in the tough Varrios of East Los Angeles, Daniel was in and out of trouble.

His father believed in tough love, and never accepted any nonsense from his kids.

Dan spent many nights in jail for various alcoholic incidents, and his father once instructed his friends in the police force to beat Dan and teach him a lesson.

He got his start as a financial analyst on Wall Street and went on to become the president of Houston-based oil company, Western Resources Inc. A company which listed on the London Stock Exchange in 1984.

He grew Western Resources to $450 million at a time when oil prices had collapsed.

Throughout his career, he’s had many great achievements including being number #1 in real estate sales while still in graduate school.

He’s been a speaker and business coach for many years and lives in Guthrie Castle in Scotland.

He is none other than my second mentor, The 1 Trillion Dollar man, Mr. Dan Peña.

His first high income skill was closing.

How a Chinese Immigrant Who Couldn’t Speak English Become a World-class Speaker

I’ll spare you the suspense here because this next story is mine.

If you don’t know my full story, I immigrated to Canada from Hong Kong with my mother at 14.

I couldn’t speak a word of English.

I was shy, introverted, and unconfident.

I was bullied often.

I got into business out of necessity to provide for my mom when my father went bankrupt and could no longer send us money.

But, things weren’t all smooth sailing.

I failed at 13 businesses and amassed $150K of debt by the time I hit my late teens.

I had a chance meeting with my first mentor and successful entrepreneur Alan Jacques at one of his events.

He taught me my first high income skill, which was Copywriting.

Over the years I would add consulting, closing, digital marketing, and speaking to my toolbelt.

I’d make multiple six figures in my early twenties.

I’d speak all over North America to thousands of people.

I started multiple online businesses, some of which were extremely successful.

I retired twice at age 27 and 30 and got bored fast.

I started an education business in 2017 that hit 8 figures in under 10 months.

Today, I’m the Chairman of Dragon 100™, and the managing partner of the DragonX Capital venture capital firm.

I’m also a professional speaker and online influencer with tens of millions of followers.

My first high income skill as I mentioned was Copywriting…

And I write this newsletter to you today to show you that none of the people featured here were born into money.

None of us were born with a silver spoon in our mouths.

We all worked extremely hard to get to where we are, but we’ve all achieved something amazing and continue to impact millions with our message.

We all started with a skill, and then added more skills as we progressed on our journey.

And if we can do it, so can you.

But you have to start somewhere.

If you’re yet to develop your first high income skill, that’s a great place to start.

Click here to check out some of my high income skill trainings at the Dan Lok Shop >>

To your success,

Dan Lok

P.S. – If you ever want to start a business there’s no way you’ll succeed without at least one high income skill.

Truthfully, the more skills you have the better your chances of successs.

So, don’t take business skills lightly.

Pick one that resonates with you here >>

Is Closing The Skill For You?

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In business, nothing happens until a sale is made…

This is why I believe sales is the #1 business skill.

So, in this week’s newsletter we’ll talk all about closing sales.

My goal with this newsletter is to help you decide whether closing is the skill for you to develop this year, so you can go on to impact businesses with your skills…

And in doing so, create a financially successful, location independent life you love.

So to kick this newsletter off, click here to watch this video on the Art of Closing Sales >>

When you watch it, you’ll discover the 3 things you could get from a sales interaction, and how to use a “No” to your advantage.

The 3 Levels of Closing

When you hear the word ‘closing’, what comes to mind?

Perhaps you think of someone selling over the phone.

Perhaps it’s someone selling to a small group of people.

Or perhaps they’re selling from the stage to a large crowd.

Whatever you think closing is right now…

I want you to watch this video so you get an idea of the 3 levels of closing and where you should get started >> …

And why even if you have aspirations to get to level 3, you shouldn’t skip any steps. 

How To Close At The Beginning Of The Call

How you start your sales call is very important.

But you may be surprised to know that the closing process starts BEFORE you even get on the phone with your prospect.

Now some of the things you’ll discover in a moment may be out of your control as a closer…

Because the business owner will have to take care of them.

But imagine how invaluable you’ll be to a business you close for if you make some of these suggestions?

If you want to know how to “pre-sell” your prospects before you get on the phone, then click here to watch this powerful video >>

This video will also give you a good idea of what to look for in a potential client, so you know who you should do business with.

5 Powerful Questions To Ask Your Prospects

If you’ve been following my work for a while, you’ll know I think old school sales methods are out of date and no longer work.

With that said, there are still salespeople who use these methods, and all they do is talk AT the prospect.

They get through the entire presentation without knowing anything about their prospect.

What sets average salespeople apart from high ticket closers are questions.

So, here’s a VERY compelling video for you >>

As you watch, don’t underestimate the POWER of these simple questions.

How To Use Reverse Psychology and Catch Your Prospect Off Guard

When you speak with prospects, you’re not always going to get people who are 10 out of 10 and ready to take action on your offer.

Oftentimes, people know they have a problem that needs solving so they book in a call…

But they’re not too keen on giving you the info you need, let alone taking action to solve their problem.

Why?

Because the thought of things being different to what they’re used to scares them.

So in order to get your prospect’s needs from below a 5 to above a 5, you must use what I call reverse psychology.

Reverse psychology is a high level technique that catches your prospect off guard and almost forces them to tell you the truth.

Because if you didn’t know, PROSPECTS LIE all the time.

Click here to arm yourself with the skill of using reverse psychology >>

How To Master Your Vocal Tonality and Close More Sales

Whether you’re selling in person, over zoom, on the phone or on stage, your vocal tonality is KEY to your success.

But if you’re selling on the phone where they can’t see you, then your vocal tone is EVERYTHING.

So how to ensure you inject emotion into your closing calls and speak with the right tonality that makes your prospects want to buy?

Luckily, I’ve got you covered.

There are countless things you NEVER want to say in a closing call, but the bottom line is this…

Never sound like a typical salesperson.

If you do, you’ll lose the sale in the first few seconds.

For an example of what NOT to sound like, watch this short video >>

As far as vocal tone goes, there are many tones you could use at different times during your sales calls.

I can’t possibly address them all here, but if you want to know how to inject emotion with tonality into your sales calls, then you’ll love this video >>

What To Do When The Prospect Says No 

As you may have seen in the first video of the newsletter, there are 3 things you can get out of a sales call.

  1. A Yes
  2. A No
  3. A Lesson

Now, a “no” isn’t always a bad thing, especially if you’re speaking with a prospect you think would be a nightmare client.

But what if they are someone you’d like to work with?

Then you can do what I suggest in this video >>

If you implement this tactic, you’ll gain more business over time and make more money, and you’ll see why when you watch the video.

One Secret To Close More On The Phone 

I’ve been closing on the phone for over a decade, and out of all the tricks and tactics I’ve learned in that time…

There is one secret that makes the biggest difference in your sales calls.

This trick switches your frame from the salesperson to the expert, and completely changes the game.

It’s easy to implement and if you want to know what it is, then click here >>

If I could give you just ONE secret that makes the BIGGEST difference to your sales calls, it would be the one in this video >>

In Closing…

There’s a lot that goes into the perfect closing call.

What I’ve given you here merely scratches the surface, but if you’d like to see me do a live sales roleplay then you’re in luck.

Click here for a roleplay I did with one of our audience members at a recent event of ours and get ready to take notes >>

I hope this newsletter has helped you decide whether you’d like to become a high ticket closer or not.

To your success,

Dan Lok

P.S. – I almost forgot, if you think closing is the skill for you, then feel free to check out my closing trainings at the Dan Lok Shop >>

Creating Irresistible Offers: Boosting Course Sales

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Welcome to Day 16 of our Kajabi adventure. Today, we’ll uncover the secrets of crafting irresistible offers that will skyrocket your course sales and leave your potential students craving for more. 

Step 1: Unleashing the Power of Compelling Offers

Creating irresistible offers is like sprinkling magic dust on your course sales. A well-crafted offer can captivate your audience, driving them to take action and enroll in your course.

Step 2: Designing Limited-Time Offers and Discounts

Limited-time offers and discounts are the adrenaline rush your course needs:

  • Scarcity Creates Urgency: Emphasize the limited availability of your offer, encouraging potential students to act quickly.
  • Time-Bound Deals: Set a specific expiration date for the offer to push undecided prospects into making a decision.
  • Flash Sales: Surprise your audience with unexpected flash sales that ignite excitement and urgency.

Step 3: Adding Value with Bonuses and Exclusive Access

Enhance the appeal of your offers by sweetening the deal:

  • Value-Packed Bonuses: Offer valuable bonuses that complement your course, providing additional resources or exclusive content.
  • Exclusive Access: Grant exclusive access to live Q&A sessions, workshops, or a private community to entice potential students.

Remember, the more value you offer, the harder it becomes for your audience to resist your compelling offer.

Step 4: Emphasizing the Transformational Benefits

Focus on the transformational benefits your course brings:

  • Address Pain Points: Clearly communicate how your course solves your audience’s pain points and challenges.
  • Showcase Results: Highlight success stories and testimonials from satisfied students to build trust and credibility.

Step 5: Implementing Clear Call-to-Actions

An irresistible offer needs a clear and compelling call-to-action:

  • Use Strong Verbs: Use action-oriented language to prompt your audience to take immediate action.
  • Visible Buttons: Make your call-to-action buttons visually stand out to attract attention.

For more tips on selling anything to anyone with an irresistible offer, watch my video: 

Before we wrap up, remember that crafting irresistible offers is an ongoing process. Continuously test and refine your offers to optimize conversions and keep your course sales soaring.

>> Don’t forget to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses at https://danlok.com/kajabi/ and watch my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com.

On Day 17, we’ll dive into the art of optimizing your Kajabi checkout pages for maximum conversions. Until then, start crafting those compelling offers that your audience simply can’t resist!

To your unstoppable success,

Dan Lok

Kajabi Checkout Pages: Optimizing for Conversions

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Hello, fellow course creator! Welcome to our journey through Kajabi, where today, we’re diving into a crucial element of the course enrollment process – checkout pages.

These pages hold the key to turning interested visitors into eager students, and I’m here to guide you through the process of crafting highly effective checkout pages on Kajabi.

Step 1: Understanding the Importance of Checkout Pages

Checkout pages are the final frontier where potential students make the decision to invest in your course. 

This pivotal moment can make or break your conversions. A poorly designed checkout page can lead to cart abandonment, while a well-optimized one can boost your sales significantly.

Step 2: Crafting High-Converting Checkout Pages

With Kajabi’s user-friendly interface, creating high-converting checkout pages is a breeze. Here’s how you can do it:

  • Simplified Checkout Process: Keep the checkout process simple and user-friendly. Avoid overwhelming visitors with unnecessary form fields and steps.
  • Clear Call-to-Action: Ensure your “Buy Now” or “Enroll Now” button stands out prominently on the page, urging visitors to take action.
  • Mobile Responsiveness: Optimize your checkout pages for mobile devices to cater to a wider audience.
  • Urgency and Scarcity: Create a sense of urgency and scarcity with limited-time offers or availability to encourage immediate action.
  • Trust Elements: Instill confidence in potential students by displaying trust elements such as secure payment icons, money-back guarantees, and testimonials.

Step 3: Reducing Cart Abandonment

Cart abandonment is a common hurdle in the online course industry, but it can be minimized with a few strategic tactics:

  • Transparent Pricing: Display clear and upfront pricing, including any additional fees, to avoid surprises during checkout.
  • Offer Payment Options: Provide multiple payment options to cater to different preferences and increase the chances of successful transactions.
  • Exit-Intent Popups: Implement exit-intent popups that offer discounts or additional incentives to win back potential abandoners.

Step 4: Analyzing Checkout Page Performance

As you optimize your checkout pages, keep a close eye on performance metrics:

  • Conversion Rates: Monitor conversion rates to gauge the effectiveness of your checkout pages and make data-driven improvements.
  • Abandonment Rate: Track cart abandonment rates and identify potential pain points in the checkout process.

Step 5: Continuous Optimization

Optimization is an ongoing process. Continuously test different elements on your checkout pages to find the winning combination that maximizes conversions.

Remember, the checkout page is the gateway to transforming prospects into paying students, so invest time and effort in creating a seamless and persuasive experience.

>> Don’t forget to leverage your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

>> Additionally, my FREE masterclass on how to get paid for what you know awaits you at https://www.getpaidmasterclass.com, offering invaluable insights to help skyrocket your course creation success.

On Day 15, we’ll explore the art of promoting your course through various marketing channels to reach a wider audience. Until then, optimize those checkout pages and watch your conversions soar!

To your unstoppable success,

Dan Lok

Leveraging Kajabi Communities for Engaged Students

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Welcome to the exciting world of Kajabi, where we’re about to uncover the incredible potential of Kajabi Communities in creating a thriving learning ecosystem. Whether you’re a seasoned educator or just starting on your course creation journey, harnessing the power of community can take your students’ engagement to the next level.

Step 1: Understanding the Role of Kajabi Communities

Kajabi Communities are virtual spaces where your students can interact, collaborate, and support one another on their learning journey. These communities play a pivotal role in creating a sense of belonging, which leads to increased student satisfaction and retention.

Step 2: Setting Up Your Kajabi Community

Creating a Kajabi Community is a simple yet impactful process:

  • Community Structure: Plan the structure of your community, including categories or topics that align with your course content.
  • Invitations and Access: Send personalized invitations to your enrolled students, granting them access to the community.
  • Community Guidelines: Establish clear community guidelines to ensure a positive and respectful environment.

Step 3: Managing Your Community

As a community host, you play a vital role in ensuring the community thrives:

  • Moderation: Moderate the discussions and conversations to maintain a supportive atmosphere.
  • Engagement Initiatives: Initiate discussions, pose questions, and encourage student participation to spark engagement.
  • Recognize Contributions: Acknowledge and celebrate valuable contributions from students to encourage further engagement.

Step 4: Encouraging Student Interaction

Student interaction is key to a thriving community:

  • Discussions: Encourage students to participate in discussions related to course topics, assignments, or industry trends.
  • Q&A Sessions: Host regular Q&A sessions to address student queries and provide additional clarity on course materials.
  • Peer Interaction: Foster peer-to-peer interaction, allowing students to learn from one another and build a support network.

Step 5: Tracking Community Engagement

Monitor community engagement metrics to understand its impact on student satisfaction and course success:

  • Active Users: Keep track of active community users to gauge the level of engagement.
  • Popular Topics: Identify popular topics and discussions to understand student interests.

Step 6: Nurturing a Positive Learning Environment

Nurturing a positive learning environment within the community is vital for its success:

  • Encourage Respect: Foster a culture of respect and inclusivity where all students feel valued and heard.
  • Provide Support: Offer support and encouragement to students, helping them overcome challenges and celebrate their successes.

Remember, your Kajabi Community is more than just a forum – it’s a space for students to connect, grow, and thrive as they embark on their learning journey.

>> Don’t forget to claim your FREE trial of Kajabi + $5,995.00 of FREE bonuses at https://danlok.com/kajabi/ and join my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com.

On Day 16, we’ll delve into the art of effectively promoting your course through email marketing. Until then, create thriving Kajabi Communities that foster engaged and motivated students!

To your unstoppable success,

Dan Lok

How to Price Your Kajabi Course: Finding the Sweet Spot

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Hello, ambitious course creator!

Welcome to the world of Kajabi, where we embark on a journey to master the delicate art of pricing your courses just right. Setting the perfect price for your course is no small feat, but with the right strategies and insights, you can strike that balance between making your course appealing to students while ensuring it’s a profitable venture.

Join us as we dive into the world of pricing strategies and uncover the key factors that will help you find the sweet spot for your course.

Step 1: Understanding Premium Pricing Strategies

In a previous article Borrow These 3 Powerful Premium Pricing Strategies, I shared three of my favorite pricing methods that can elevate your course pricing game:

  • Price to Package: Create a compelling package with valuable content and features, then price it accordingly. Bundling your course with additional resources can increase its perceived value, enticing students to invest.
  • Price to Positioning: Your pricing can be influenced by the unique positioning you hold in the marketplace. If you are recognized as a top authority in your niche, your course can command a premium price due to your esteemed reputation.
  • Price to Value: The true value of your course lies in the transformation it brings to students’ lives. Charge a price that reflects the life-changing impact of your course content and the results it delivers.

For more strategies watch this:

Step 2: Factors to Consider When Setting Prices

Several factors come into play when determining the right price for your course:

  • Course Content: The depth and quality of your course content directly impact its perceived value.
  • Market Demand: Analyze the demand for your course topic and adjust the price based on market appetite.
  • Target Audience: Consider the financial capacity of your target audience and tailor your pricing to resonate with them.

Step 3: Exploring Different Pricing Models

Kajabi empowers you with versatile pricing models to suit your course:

  • One-Time Payments: Charge a single fee for lifetime access to your course content, ideal for standalone courses.
  • Subscriptions: Offer monthly or annual subscriptions for ongoing access to your course, ensuring recurring revenue.
  • Bundles and Upsells: Create enticing bundles of multiple courses or additional resources, enticing students with added value.

Step 4: Striking the Optimal Price Point

Finding the sweet spot in pricing is a delicate balance between attracting students and ensuring profitability:

  • Test and Iterate: Experiment with different price points and analyze how each affects enrollment and revenue.
  • Promotions and Discounts: Use time-limited promotions or discounts to create a sense of urgency and entice potential students.
  • Value Communication: Clearly communicate the value and benefits of your course to justify the price to prospective students.

Step 5: Monitoring Course Performance

After setting your course price, closely monitor its performance:

  • Analyze Enrollment Rates: Track how your pricing affects enrollment rates and make adjustments if needed.
  • Feedback and Surveys: Gather feedback from students about the course value and experience to identify areas for improvement.

Remember, with the power of premium pricing strategies, you can elevate your course’s value and attract eager students willing to invest in their transformation.

>> Before we wrap up, don’t forget to seize your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

>> And for more invaluable insights, make sure to watch my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com.

For now, take a deep breath, get creative, and confidently price your course for success.. 

On Day 14, we’ll explore the art of crafting compelling sales pages that convert curious visitors into enthusiastic students. Until then, happy pricing!

To your unstoppable success,

Dan Lok

I hope you enjoy reading this blog post.

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