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Dan Lok

You… A Powerful Public Speaker?

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I’ll never forget how nervous I was…

It was high school English class, and in order to pass, I had to give a speech to the entire class.

Just the thought of doing this made me wish I was invisible to the world…

So, on the day of the speech, I skipped class to hide in the toilets.

The truth was, to most of my classmates, I was invisible.

I never put my hand up or spoke in class, due to the fear of saying something stupid.

After my teacher told me she couldn’t pass me if I didn’t present a speech, she also offered to help me write it.

So, I faced my fear and agreed.

It actually didn’t go too badly, and the best part… I was… I didn’t die!

This made me want to conquer my fear of speaking, and so I joined Toast Masters, so I could also improve my English and gain more confidence.

I remember how nervous I was speaking in front of the others in attendance.

As I felt I wasn’t a good speaker, I made sure I worked on it extra hard.

In fact, I was a member of two Toast Masters groups at one point, so I had double the speeches.

And do you want to know something funny?

After one of my speeches one day, a colleague said to me “Dan, you know you’re a natural speaker?”

I almost fell out of my chair.

“There’s nothing natural about what I do, trust me.” I replied.

And guess what else…

Out of all the people in my group who wanted to become professional speakers, I was the ONLY ONE to make it happen.

The kid from Hong Kong who spoke with a thick accent.

But that just goes to show the power of putting in the work.

So in this week’s newsletter, you’re going to get some of my best tips on improving your public speaking…

So you can turn yourself into the best public speaker you can be.

Even if you don’t plan on becoming a paid public speaker, this will help you in many areas of your life, especially at work.

After all, the better you are at public speaking, the more money you’ll make.

Why Public Speaking Is North America’s Biggest Fear

As you may know, public speaking is feared by almost every person on the planet.

Why?

There are many reasons…

They fear being judged or evaluated negatively by the audience.

This of course leads to shame, embarrassment, and failure.

Having bad past public speaking experiences also contribute to and confirm this fear, which can lead to a loss of confidence and even social anxiety.

So, there are many factors at play, and I deep dive into more of them here >>

How To Overcome The Fear Of Public Speaking

It’s likely you’re in a catch 22 situation.

Do you overcome your fear of public speaking before you get on stage next, or do you face your fear and get on stage to overcome it?

The truth is, it’s a bit of both.

Obviously, I’m a far better speaker today than I was way back when I started, because of all the hours I’ve put in.

But there were some very powerful mental tricks I did to overcome my fear of speaking in front of others.

In short they are focusing on your audience, visualization, and what I like to call the “power move”.

If you’d like a more in depth explanation, then I clear all this up for you here >>

How To Find Your Speaking Style

You may look at great public speakers like Tony Robbins, Oprah Winfrey, or Steve Jobs and think…

“They’re great, but that’s not really my style.”

I get you.

That’s why it’s important you find your own signature style.

The way I did this is by studying great public speakers and using some of their techniques and style in my speeches…

Then eventually, I took what worked for me and developed my own style from that.

One afternoon, I had the pleasure of sitting down with Forbes speaker Deborah Patel, where she shared some of her pro speaking tips to help you connect with your audience and create your own speaking style.

Click here to watch the short interview, I guarantee you’ll get a lot out of it >>

How To Hook Your Audience and Keep Them On The Edge of Their Seat

It doesn’t matter whether you’re speaking in front of a small group, doing an office presentation, or speaking to hundreds or even thousands of people…

There are things you can do to make your presentation fun, engaging, and memorable.

And the best part, you don’t have to be famous to hook your audience in.

In fact, no one will listen to a boring speech delivered by even the most famous person in the world.

So, in a moment you’ll get the chance to discover 7 of my most effective public speaking secrets.

These secrets, will help you:

  • Become unforgettable…
  • Let the audience know why they should listen to you…
  • Command their participation in a smooth way…
  • Be entertaining…
  • Set the right expectation and stop your audience thinking “I’ve heard of this before”
  • And much much more

So, click here for 7 public speaking secrets so effective, you’ll have you audience eating out of the palm of your hand >>

In closing…

Public speaking is one of the highest paid skills on the planet.

Why?

Because every event needs speakers, and if you can convey your message and get people to act on your presentation, you can literally print money from the stage.

When you combine closing and copywriting skills with public speaking skills, you’re in a league of your own.

So, if you’d like my help honing your public speaking skills, click here to check out my training Public Speaking Secrets >>

It’s a tiny investment but has the potential to have an immense impact on your life and financial future.

To your success,

Dan Lok

P.S. – It’s not often someone like me who’s spoken on stages all over the world reveals their most closely guarded secrets for giving phenomenal public speeches.

So, don’t miss your opportunity to grab Public Speaking Secrets while it’s fresh on your mind and take your speaking and income to brand new heights >>

Face These 5 Common Biz Struggles?

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At any time as a coach, consultant, expert, or trainer you face multiple BIG challenges in your business…

As I searched the internet for a topic for this week’s newsletter, I stumbled across an article that outlined 100 common challenges faced by coaches and consultants.

So, I thought I’d take 5 challenges and help you overcome them, whether you’re facing them now or will in future.

The end result of course is you solving the BIGGEST problem most coaches and consultants face, which is…

They struggle to find and close new clients.

FAIR WARNING: I’m only scratching the surface here, as there were 100 to begin with and I’m sure there are many more than that.

If you can work through these, over time, your business will be unrecognizable from where it is today, and you’ll generate more revenue, and improve your business and life overall.

Let’s go.

Why Coaches Or Consultants Can’t Articulate Their Value

Have you ever felt unaware of how amazing you are and the value you give?

If so, you’re not alone.

Because you’ve worked so hard to attain your skills, and they come as second nature to you now…

It’s easy to think that everyone can do what you do, but they can’t.

And if you’re unaware of how amazing you are, you’ll find it difficult to articulate your value.

QUICK TIP: Write down all the things you can do related to your business and the results your clients get.

This will help you get crystal clear on the value you give so you can see how impactful your work truly is.

This helps you get clear on…

Your Core Offer

Creating an irresistible/no-brainer offer is vital to the success of your business.

You want an offer people feel stupid saying “no” to.

There are 7 traits of an irresistible offer, and they are…

  1. It must be easy to understand…
  2. It’s highly desirable…
  3. It has high perceived value
  4. It’s easy to get…
  5. It must be believable and credible…
  6. It must have low or no risk…
  7. There must be a reason to buy NOW…

If you’d like clarity on each of these traits, I cover them all in detail here >>

Once you have an irresistible offer, it helps you…

Differentiate Yourself From Other Coaches And Consultants

Have you ever been in a sales interaction where the salesperson tried to tell you why their product was BETTER than their competitors?

If you’re constantly trying to justify your value, you’re in a losing battle.

Sure you want your product/service to be better, but you also want it to be DIFFERENT.

And guess what…

Once you’ve created an irresistible offer, your offer will not only be better than your competitors but it will be VERY different too.

There are many ways you can differentiate yourself from your competition, and it all starts with studying them.

You want to know them better than they know themselves.

In this video I cover 3 ways to beat your competition, one of which I’ve just mentioned >>.

Another two ways you can differentiate yourself is with your story.

Your story is unique to you, and no other company, coach, or consultant can replicate it.

I wrote about this in a previous newsletter, but sharing your story is a VERY powerful tactic in business.

Having a unique selling proposition (USP) is also KEY to differentiating yourself from your competitors.

Your USP could be as simple as getting to work with you versus working with a big company who hires a college graduate to serve their clients.

Finding your USP will require some brainstorming, but once you find it your business becomes more robust and unique.

Why You NEVER Want To Trade Time For Money

Even if you raise your prices often, scaling your business is impossible if you trade time for money.

It blows my mind how many coaches and consultants I see who can’t escape the time for money trap.

But when you’ve nailed your irresistible offer and its delivery, you’ll no longer trade time for money and you can take your business to brand new heights.

That’s why I’ve set my hourly rate so high.

Because if I limit the number of people who can make that investment, it protects my time.

And I suggest you do the same.

You don’t need to charge what I charge, but you should make sure only the most serious and committed clients get your time.

This brings me to the next problem I see often, which is…

Having No Systems In Place

You may have heard me say this before…

But systems are VITAL to scaling your business, and escaping the time for money trap.

I always say, “You don’t manage people, you create systems that manage people.”

Once you have the right systems and processes in place your employees can follow…

There’s no uncertainty in your business…

They free up time…

And things run more smoothly, and most importantly…

Your employees can do a great job and feel good about coming to work.

The good thing is you don’t have to wait until your business reaches a certain size before you create systems.

You can create systems now that will serve you for years to come.

If you’d like to know how I created some of the systems in my businesses, then you’ll love this video >>

In Closing…

I’ve said it before and I’ll say it again…

Fix these issues and your business will be like night and day from where it is now…

You’ll have more free time, better clients, and more money, and who doesn’t want all those things?

Till next time, go high ticket,

Dan Lok

P.S. – In July, we’re running our next S.M.A.R.T. Challenge™, and guess what we’ll be covering over 3 transformative days?

Over 3 powerful days you’ll get the exact business blueprint I’ve used to generate over $100 million in just a few years in my coaching/consulting business.

I’ll show you how to install the right SYSTEMS into your business, so you can SCALE and SUSTAIN your growth, even during tough periods of economic uncertainty, and more.

This is an event not to miss if you want to take your business to new heights but don’t know how.

Click here for the full scoop and secure your seat for what will be an EPIC 3 days together >>

Designing Stunning Kajabi Course Pages – Elevate Your Online Courses with Visually Engaging Pages

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Welcome to our exploration of designing visually captivating Kajabi course pages, where we unlock the secrets to elevating your online courses and captivating your students with striking aesthetics…

Step 1: Accessing the Customization Dashboard 

To begin crafting your masterpiece, log in to your Kajabi account and navigate to the course you want to design. 

Click on the “Customize” option to access the customization dashboard, where the magic happens.

Step 2: Selecting Your Branding Elements 

A consistent brand presence is crucial for course recognition. Start by incorporating your brand’s colors, fonts, and logo into your course pages. 

Kajabi offers a variety of pre-set themes or the option to create your own custom theme to match your brand identity seamlessly.

Step 3: Crafting a Visually Appealing Layout 

Now comes the creative part! Design a layout that complements your course content and enhances the learning experience. 

Use eye-catching visuals and graphics that align with your course’s theme and resonate with your target audience.

Step 4: Organizing Content with Sections 

Organize your course content into sections to create a clear and logical flow. Each section should have a descriptive heading, guiding students through the different modules or topics in your course. 

This improves navigation and ensures that students can easily find what they’re looking for.

Step 5: Utilizing Multimedia Elements 

Enhance your course pages with multimedia elements to engage your students. Embed videos, audio files, and interactive elements like quizzes or surveys. 

These elements break the monotony of plain text and make learning enjoyable and interactive.

Step 6: Mobile Optimization 

In the mobile-centric world we live in, it’s crucial to optimize your course pages for mobile devices. 

With Kajabi’s responsive design, your pages will automatically adapt to different screen sizes, ensuring a seamless experience for students on smartphones and tablets.

Step 7: Testing and Tweaking 

Designing is an iterative process, and A/B testing is your ally. Experiment with different layouts, colors, and content arrangements to see what resonates best with your audience. 

Analyze the data and make data-driven decisions to refine and improve your course pages continually.

Step 8: Call-to-Action Placement 

Strategically place clear and compelling call-to-action buttons throughout your course pages. These buttons can direct students to enroll in your course, access additional resources, or subscribe to your email list. 

A well-placed call-to-action can significantly impact your conversion rates.

Conclusion

Congratulations! You’ve learned the step-by-step process of designing stunning Kajabi course pages that will leave your students impressed and engaged. 

Remember to incorporate your branding elements, create an appealing layout, and optimize for mobile devices. Don’t forget to experiment with A/B testing to fine-tune your pages and ensure they deliver a top-notch learning experience

As you embark on designing your captivating course pages, I invite you to join my FREE masterclass on “How to Get Paid for What You Know” https://www.getpaidmasterclass.com and seize the opportunity to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here https://danlok.com/kajabi/.

To your unstoppable success,

Dan Lok

The Ultimate Marketing Playbook…

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As you may know attention is the new currency…

And as attention spans get shorter and shorter, this means is much harder to grab someone’s attention long enough to move them up your value ladder.

So, in this week’s newsletter, I’m going to give you 3 marketing tips across multiple marketing platforms to help you grab and hold attention so you can make more sales.

Let’s start with social media.

How Engage Your Audience With Social Media

While organic reach may not be what it was when these platforms started…

It’s still one of the best ways to get your message out there for free.

But just because social media is free, it doesn’t mean you should neglect it, or put in less effort.

Treat all your content as if you were paying for it.

Before posting, ask yourself, “Would I post this, if it cost me money to post?”

You’re building your reputation and giving your marketplace value, so put in the effort and make it as professional as possible.

There’s always room for growth if your content isn’t exactly where you want to be just yet. 

As I mentioned, your goal is to capture attention, so here is a video on how to write engaging captions >>

How To Capture Attention FAST With YouTube Ads

Have you ever wondered what makes a good YouTube ad?

Why do some ads make you want to stay until the end, while others prompt you to hit the skip button?

It’s all about the first 5 seconds.

If you don’t grab their attention before the ‘skip button’ becomes clickable, you’re done.

Here’s how you do it.

You must mention their potential to improve their life, using a certain secret, and hint at them doing it in a new way they’ve never heard of.

Here’s an example:

“WHAT?! There’s a way to date the woman of your dreams using the secret hallogen trick without using boring online dating apps or hitting the bars every weekend?”

Your aim is to say the hook in 5 seconds.

Now, there are many different types of hooks you could use, and this video does a great job of breaking down 3 of them >>

It’s part 1 of a 3 part Youtube ad hook video series, and I recommend you watch them all to get as many ideas as possible.

Facebook Ads 

Just like Youtube ads or any ad for that matter, your Facebook ad MUST grab the attention or the user will continue scrolling.

You do this by having an image that stands out, a solid headline, and great body copy.

We once used an upside down image in one of our Facebook ads that performed very well.

Ordinarily this would be easier said than done, unless you had this video as a guide >>

So, if you want to know how to write killer Facebook ads that convert like crazy, then watch the video above.

The best part?

You don’t need to be creative or have any copywriting experience.

All you have to do is follow the proven system in the video.

One Powerful Way Of Keeping Your Audience Engaged With Email

We used to send out a lot of emails, but over the years we’ve scaled our email marketing back to just one per week, as you may know.

Why did we do this?

Because we didn’t want to send you all pitch emails, which we did for a long time.

We wanted to give you more value and that’s why we send out one weekly newsletter with info, strategies, and tips to take you closer to your business goals.

But, if you have the scope to send emails more frequently, writing quick story emails about your business and life is one of the best ways to keep your audience engaged.

Why does this work so well?

Because, people value a good relationship and want to relate to others.

If your audience can see you’re just like them and experience similar challenges, even though you’re helping them with a specific area of their life, this humanizes you, and builds trust.

If you want to know the 3 elements to brilliant storytelling, then click here for a 5 minute video >>


FAIR WARNING: Be sure to tie the story into why you’re asking them to click on the call to action at the end of the email.

The story should give them a reason to click the link, so it could be a personal story about how you changed your life, or perhaps it’s a story about a client of yours who achieved amazing results with your program.

In conclusion, there are many ways to grab one’s attention and engage them in your content.

Don’t rely on any one way, but have a few irons in the fire so you can capture as much of your market as possible.

Until next time,

Go high ticket,

Dan Lok

P.S. – If you want everything to work cohesively in your business, I’m running a 3-day business immersive called the SM.A.R.T. Challenge™. 

The goal of the challenge is to help you scale, systemize, and sustain your business so it becomes both robust and unbreakable.

The strategies you’ll discover are paramount to your success in the new era of business, which I think you’ll agree is rapidly changing.

Click here for the full scoop on what could be the most intelligent business decision you make this year >>

Kajabi Affiliate Program: Expanding Your Reach

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Welcome to another exciting day in our Kajabi journey! Today, we’re diving deep into the world of affiliate marketing with the powerful Kajabi Affiliate Program.

This is your golden ticket to unleashing the potential of a vast network of partners who can help you spread the word about your courses and boost your sales.

Get ready to explore the incredible benefits of the Kajabi Affiliate Program and discover how to set it up, manage it effectively, and motivate your affiliates to take your course business to new heights.

Understanding the Kajabi Affiliate Program

The Kajabi Affiliate Program is a game-changer for course creators. It allows you to collaborate with affiliates who will enthusiastically promote your courses on their platforms or to their audiences. 

The best part? 

They get rewarded with a commission for each successful sale they drive. It’s a win-win for everyone involved.

Setting Up Your Affiliate Program

Setting up your affiliate program on Kajabi is as easy as a few clicks. Head over to the Kajabi dashboard, find the Affiliate tab, and follow the intuitive setup process. 

Note:

The Affiliate Program is only available with the Growth and Pro Plans. Check out kajabi.com/pricing for more details.

►► Grab a FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/.

 

You can customize commission rates, provide promotional materials, and monitor affiliate performance without breaking a sweat. Kajabi handles the technicalities, so you can focus on what you do best – creating exceptional courses.

Managing Your Affiliates

Your affiliate program’s success lies in effectively managing your partners. Regular communication is key. Keep your affiliates informed, provide them with valuable insights and resources, and nurture a sense of collaboration. 

The more engaged your affiliates are, the more passionately they’ll promote your courses.

Incentivizing Your Affiliates

To supercharge your affiliate program, consider offering enticing incentives beyond commission rates. 

Exclusive bonuses, early access to new courses, or special rewards for top-performing affiliates can motivate them to go the extra mile for your business.

Crafting Effective Affiliate Promotions 

Encourage your affiliates to create authentic and compelling promotions for your courses. Supply them with key selling points, success stories, and testimonials from satisfied students. 

Authenticity is a potent force in affiliate marketing that can’t be underestimated.

Leveraging Webinars and Joint Ventures

Webinars and joint ventures are a dynamic duo to amplify your affiliate program’s impact. Host webinars with your affiliates to showcase your courses and address potential students’ queries in real-time. 

Collaborating on joint ventures with other course creators or businesses expands your reach even further.

Tracking and Analyzing Performance 

In the affiliate marketing realm, data is your ally.. 

Leverage Kajabi’s robust analytics to monitor affiliate performance, conversion rates, and the revenue generated through affiliates. 

These valuable insights will guide you in refining your strategies and continually optimizing your affiliate program.

Conclusion: 

Congratulations! You now possess the insider knowledge to unleash the full potential of the Kajabi Affiliate Program. By setting it up strategically, managing it effectively, and inspiring your affiliates, you’re ready to expand your course business reach like never before. 

Stay tuned for Day 19, where you’ll discover the secrets to delivering exceptional customer support and establishing effective communication on Kajabi Until then, keep thriving and growing!

►► Ready to elevate your course business and take customer support to new heights? Join my FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Customer Support and Communication on Kajabi

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Well done, you have made it this far! Today, we’re delving into the crucial world of customer support and communication on Kajabi. 

As successful entrepreneurs, we understand that keeping our students happy is the key to long-term success. 

So, let’s explore the best practices for setting up top-notch support systems, responding to inquiries promptly, and establishing effective communication channels to engage with our valued students.

The Importance of Excellent Customer Support

Delivering exceptional customer support is not just a checkbox; it’s the heart of our course business. When our students feel supported and heard, they’re more likely to thrive in our courses and recommend us to others. 

Make sure to prioritize their needs and concerns, and let’s get started on building those strong connections.

Setting Up Support Systems

On Kajabi, setting up support systems is a breeze..

Utilize the Help Center feature to create a knowledge base where students can find answers to common questions. Provide detailed documentation and tutorials for seamless self-help. 

Additionally, make sure to offer contact options like email or a ticket system for personalized support.

Responding Promptly

Time is precious, and prompt responses matter. Aim to answer student inquiries as quickly as possible. Even if you don’t have an immediate solution, acknowledge their message and let them know you’re working on it. 

Your attentiveness will earn you trust and respect.

Utilizing Kajabi Support Resources

Kajabi has your back when it comes to support. They offer 24/7 support through chat and email to assist with any technical or platform-related issues. 

Don’t hesitate to leverage their resources and take advantage of the extensive support they provide.

Communication Channels for Updates and Engagement

Keeping your students informed and engaged is a game-changer. 

Use Kajabi’s communication tools, like email campaigns and announcements, to provide updates on course content, events, and special offers. Regular engagement builds a sense of community and excitement around your courses.

Creating a Community Forum

Fostering a sense of community among your students is invaluable. Consider setting up a private community forum on Kajabi where students can interact, share insights, and support each other on their learning journey. 

A thriving community leads to higher engagement and satisfaction.

Conclusion

Congratulations! You’ve now unlocked the secrets to providing top-notch customer support and establishing effective communication on Kajabi. By setting up support systems, responding promptly, and engaging with your students, you’re taking your course business to the next level. Remember, happy students lead to thriving businesses.

►► Ready to elevate your course business and take customer support to new heights? Join my FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

►► And grab a FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/. 

Let’s create an exceptional learning experience together!

To your unstoppable success,

Dan Lok