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Dan Lok

Post-Launch Strategies: Growing and Scaling Your Course

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Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is www.danlokshop.com  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Launch Day! Unveiling Your Successful Kajabi Course

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Hello, course creator!

Today marks an exhilarating day – the long-awaited launch of your Kajabi course. Congratulations on reaching this milestone! 

As we embark on this momentous journey together, I want to ensure that your launch day is nothing short of remarkable. 

In this guide, I’ll provide you with a step-by-step approach to unveil your successful Kajabi course with confidence, excitement, and poise.

Step 1: Celebrate Your Accomplishment 

Take a moment to acknowledge and celebrate your hard work, dedication, and creativity that went into creating your course! You’ve poured your heart and soul into this project, and it’s time to revel in your achievement. 

Treat yourself to something special and enjoy the sense of fulfillment that comes with sharing your knowledge with the world.

Step 2: Welcoming New Students 

As the course doors swing open, warmly greet your new students. Send out personalized welcome messages or emails to express your gratitude for their enrollment. 

Let them know how excited you are to have them on board and how your course will transform their learning experience.

Step 3: Managing Course Enrollments 

With the influx of new students, ensure that your course enrollment process is seamless. Double-check that your payment gateways are functioning correctly, and troubleshoot any potential issues in advance. 

A smooth enrollment process sets the stage for a positive learning journey.

Step 4: Guiding Student Access 

Once enrolled, guide your students on how to access the course materials. Provide clear instructions on navigating the course platform and accessing individual modules or lessons. 

If you have any assessments or quizzes, explain how they can interact with these valuable learning tools.

Step 5: Encourage Engagement and Interaction 

Foster a sense of community and engagement among your students right from the start. 

Encourage them to participate in discussions, ask questions, and share their thoughts. 

You can create a dedicated forum or community within your course platform where students can interact and learn from each other.

Step 6: Launch Day Specials 

To make your launch day even more enticing, consider offering limited-time specials or bonuses. 

These exclusive offers can create a sense of urgency, motivating potential students to enroll before the opportunity expires.

Step 7: Capture Feedback 

As your course begins, be open to receiving feedback from your students. Their insights can be invaluable in fine-tuning your course and enhancing the overall learning experience. 

Encourage them to provide feedback through surveys or direct messages.

If this is your first course, I recommend you get on the phone and call them! Let them know how much you appreciate their support and valuable feedback.

Step 8: Addressing Early Concerns 

During the launch phase, some students may have questions or concerns. Be prompt in addressing these queries and offering assistance.

Providing exceptional customer support demonstrates your commitment to their success.

Step 9: Social Media Buzz 

Leverage the power of social media to amplify your course launch.

Jump on lives, share updates, testimonials, and exciting snippets from your course content to build anticipation among your followers.

Step 10: Stay Committed 

Your launch day is just the beginning of an incredible journey.. 

Stay committed to nurturing your course, engaging with your students, and continuously improving your content. Your dedication to excellence will be reflected in the success of your students.

Remember, this is your moment to shine, and I have full confidence in your ability to deliver an exceptional learning experience. 

Celebrate the launch, embrace the opportunities ahead, and witness the impact of your knowledge and expertise on the lives of your students.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Not Paid What You’re Worth?

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Coaching can be one of the most rewarding and lucrative businesses you could start…

But, as you may know, you can’t just be a coach, consultant, expert, or trainer, and make a lot of money.

Your business must be a HIGH TICKET business.

One HUGE problem I see many coaches and consultants face is they don’t know their worth.

As such, they give away free strategy or clarity calls…

And don’t charge enough.

So, in this week’s newsletter you’ll discover how to charge what you’re worth, so you can make more money, and give yourself and your family the lifestyle they deserve.

Why Free Strategy Session Don’t Work

I know a lot of the “gurus” out there swear by giving away free sessions…

And on the surface it makes sense.

If you give away a full session and coach someone to help them achieve part of their goals, they’d be crazy not to work with you long term and pay for your time, right?

WRONG!

In my experience, a high percentage of people who take you up on a free session do so because it’s free.

And if you want to hear a funny story of when I first started out doing marketing consulting for free, you’ll love this video >>

So what’s the best way to close new clients?

I shot you a quick video where you’ll discover:

  • Why free strategy sessions are BAD for positioning
  • Why it’s hard to balance how much value to give in each call
  • How to set up a filter to ensure you only speak with qualified prospects
  • My 4 step qualification process that makes the above filter work, and more!

Click here to check out the video >>

So you now know why free coaching or consulting is a bad idea, but that’s only half the battle.

Your next problem could be charging too little for your time.

So let’s talk about that.

3 Reasons Why Undercharging Hurts Your Coaching Business

In my opinion, high ticket pricing is the only way to run a business.

Why?

Because low ticket prices create all kinds of issues.

One HUGE problem is your ability to spend money on marketing and advertising.

If your fees are low, there’s no way you can outspend your competitors for clients.

And this is just the beginning.

Here are 3 other reasons why undercharging hurts your coaching business.

  1. A new client doesn’t add much to your bottom line.

    If you’re going after cheap clients with a low cost offer, you’ll likely see a big client turnover as they aren’t very committed.

    You’re constantly having to hunt for new clients but if your margins are low, one client doesn’t make much difference to your business.

    Versus, high ticket clients which could mean an extra few thousand to your business.
  2. Naturally, if one client doesn’t make a huge difference to your business, you need far more clients to make 6 figures.

    Rather than 20 $5K clients to make $100K, you’ll need 200, $500 clients.

    Remember, Business is a game of margins not volume.
  3. The less they pay, the less committed they are, as I mentioned above, but they also value you and your expertise less.

    Versus, high ticket clients who are committed and truly value your time, expertise, and what you have to offer.

    They know real results take time, and they’re not afraid to put in the work to get what they want.

For 2 more reasons why undercharging hurts your business, click here >>

How To Calculate What Your Time Is Worth

No matter how much you want to make per year, your time has a specific value.

If you don’t know what that number is, you’ll likely invest your valuable time into tasks that won’t take you closer to your goals.

Put another way, if you invest your time into a task so you can save $50 an hour, but your time must be worth $200 an hour…

Then you haven’t saved $50. You’ve lost $150, because you could have earned $200 and outsourced the task for $50.

So, if you want to calculate how much your time must be worth in order to hit your income goals…

Click here for a very powerful video on the value of time and charging what you’re worth >>

In the above video, you’ll also discover WHY you may not be charging what you’re worth and more.

How To Know Your Worth and Ask For It

As you saw in the last video, your goal should be to ask for as much as the market is willing to pay.

If your clients are getting value and a good return on investment, then they’ll have no problem paying you what you’re worth.

Price is only a problem in the absence of value.

That’s how I’ve been able to go from charging $5K an hour, to $10K, and now to $25K per hour.

Because they’re not paying for my time, they’re paying for the value I bring to the hour.

Here’s a short clip from High Ticket Mastery™  where I talk about charging what you’re worth and the two common reactions people have when you tell them your price >>


In Closing…

Stay away from free sessions…

Don’t undercharge…

Know what your time must be worth…

And always charge as high as the market is willing to pay

Until next time… go high ticket,

Dan Lok

P.S. – If you want to charge what you’re worth, then you won’t want to miss the S.M.A.R.T. Challenge™…

Where over 3 mindblowing days, you’ll get the exact blueprint I’ve used to sell over $100 million in coaching and consulting in just a few short years.

You’ll also surround yourself with hundreds of high level coaches, consultants, and experts, as you get my favorite strategies for SCALING, SYSTEMIZING, and SUSTAINING your business in any economic climate.

Everytime we run the challenge we step it up a notch, and if the last challenge is anything to go by, then this one will be a force to be reckoned with.

So, click here for the full scoop and secure your seat while you still can >>

Reaching Your Course Launch Goals: Final Preparations

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Hello, course creator! 

The countdown to your highly anticipated Kajabi course launch is nearing its end. 

In this article, I’ll guide you through the essential final preparations, incorporating some actionable exercises along the way to help you define the best strategies for your unique course. 

Let’s get started..

Step 1: Review and Finalize Course Content

Take some time to meticulously review all your course materials. Pay attention to areas that may need improvement or further clarification. 

Organize your content in a logical sequence that provides a seamless learning experience for your students.

Step 2: Test Your Sales Funnels

Put yourself in the shoes of a potential student and navigate through your sales funnels. Identify any friction points or technical glitches that may hinder the enrollment process. 

Ensure your payment gateways are set up correctly and conduct test transactions to verify smooth processing.

Step 3: Polish Promotional Materials

Gather feedback from friends, family, or colleagues on your promotional copy. Ask for their input on whether the value proposition is clear and compelling. 

Craft persuasive and engaging copy for your landing pages, emails, and social media posts that resonate with your target audience.

Step 4: Implement Last-Minute Marketing Efforts

Now’s the time to brainstorm innovative ideas to create excitement around your course launch. Consider hosting a live webinar or collaborating with influencers to expand your reach and generate buzz. 

Execute your marketing plan and create a content calendar for pre-launch promotional activities.

Step 5: Address Pre-Launch Jitters

Acknowledge any pre-launch jitters or doubts that may be creeping in. Write down positive affirmations to counter these feelings and remind yourself of the value you’re providing to your future students. Embrace the excitement and positive energy surrounding your course launch.

Step 6: Stay Committed to Success

Reflect on the journey that led you to create this course. Reconnect with your purpose and envision the positive impact your course will have on your students. 

Reaffirm your commitment to success and visualize the thriving community of learners who will benefit from your course.

Step 7: Monitor Launch Day Performance

Outline key performance indicators (KPIs) to track on the launch day. These may include enrollment numbers, website traffic, and email open rates. 

Keep a close eye on the KPIs and use the data to make informed decisions about your marketing strategy.

Step 8: Continuous Improvement

Seek feedback from beta testers or early enrollees to identify areas for improvement in your course content. Use the feedback to make necessary refinements and adjustments to create the best learning experience possible.

By following these strategic steps and incorporating the exercises along the way, you’ll be well-prepared to launch your Kajabi course with confidence and success. 

Remember, preparation and dedication are the keys to a triumphant course launch.

And don’t forget to seize these valuable opportunities:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

How To Create A World-Class Coaching Program

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I have something special for you this week…

If you’re already a coach, expert, or trainer selling transformation through your courses and programs…

Or you’re just getting started in this business or plan to in future, read this email very carefully.

Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.

I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.

How To Create A World-class Course Outline

Let’s look at my High Ticket Closing™  Certification and reverse engineer its contents and structure.

When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.

Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.

This brings me to my first major point.

Change their identity, and you win the game.

Because, once they have an identity change, they can’t help but get better results.

Wouldn’t you agree?

And one of the best ways of doing this is through coaching.

We’ll speak more about identity a little later.

Why Your Program Must Include a Coaching Element

The first C of a world-class program is Coaching.

I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…

But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.

I believe the success rate would have been far higher if we’d made coaches available.

But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.

The Ingredients of a World Class Coaching Program  

As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.

You should always be adding to your program and revamping things where they can be improved.

When creating your program you must brainstorm everything you think they’ll need to succeed.

Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.  

Why Mindset is So Important

“Skillset without mindset results in upset” – Dan Lok

You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.

And as the Curriculum is the second C…

If you want your coaching program or training to be world-class don’t focus on the “how to”.

Why?

Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.

All the “how to” in the world won’t if they don’t first have the right mindset and right identity.

This is one of the determining factors in what makes a program world-class.

For your clients to have an identity change, they must first think differently…

And mindset is something you’re unlikely to get in most lower ticket courses…

But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.

Because without it, their chances of success are practically zero.

This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.

How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty

When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.

After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.

No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…

But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.

Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.

Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.

Module 3: How To Close Anyone, Anywhere, Any Time

Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”

Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full

Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection

Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

The Final Ingredient That Makes For A World-class Program

So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?

Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient. 

I’m talking about Community.

As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.

Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.

Setting up a group is one thing, but keeping your members engaged is another thing altogether.

In our group, we posted regularly and ensured we were active and supportive within the group.

We also asked all mentees to post an intro video and talk about what they wanted out of the program.

Did everyone do it?

Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.

If you’d like to know how to create a highly engaged Facebook group, click here to watch this video by Sunny Lenarduzzi >>

In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.

Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.

Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.

In Closing…

For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.

If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.

I’ve included it as a $1,000 bonus along with $4,995 worth of other bonuses for people who sign up to Kajabi with my affiliate link >>

I hope you’ve enjoyed this week’s newsletter.

As always…

Go high ticket,

Dan Lok

P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.

It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.

The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.

Click here for the full story >>

Kajabi Mobile App: Course Access on the Go

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I’m excited to guide you through the world of Kajabi’s mobile app and share the best strategies for maximizing its benefits for both your students and you. 

The Kajabi mobile app offers unparalleled convenience and accessibility, allowing students to engage with your courses on the go.

Let’s explore step-by-step how to leverage the Kajabi mobile app and some examples of the best strategies to enhance your course accessibility and reach.

Step 1: Explore the Kajabi Mobile App

Take the time to explore the Kajabi mobile app’s features and functionalities. Familiarize yourself with the interface and capabilities to understand how it can enhance your students’ learning experience.

For example, the mobile app provides a smooth and intuitive user interface, making it easy for students to navigate through your course content.

Regarding your own personal branding.. Kajabi has announced they are beta testing your custom-branded course app. You will need to upgrade to Growth or Pro plan in order to sign up for the Branded App add-on.

Learn more here.

Step 2: Ensure Mobile Responsiveness

Before launching your course on the mobile app, ensure that your course pages and content are fully mobile-responsive. Optimize your videos, PDFs, and quizzes to display flawlessly on various mobile devices, such as smartphones and tablets.

This ensures that students have a seamless and enjoyable learning experience, no matter what device they use.

Step 3: Accessing Courses on the App

Guide your students on how to access your courses through the Kajabi mobile app. Provide clear instructions on downloading the app from app stores and logging in with their Kajabi accounts.

By making the process easy, you encourage more students to use the app regularly.

Step 4: Interactivity and Engagement

Encourage students to make the most of the interactive elements available on the mobile app. 

For instance, they can participate in discussions, take quizzes, and submit assignments directly through the app. 

This level of engagement not only enhances their learning but also fosters a sense of community among your students.

Step 5: Offline Access

Highlight one of the key benefits of the Kajabi mobile app – offline access. Students can download course content and continue learning even without an internet connection. 

For example, if they’re traveling or in a location with limited connectivity, they can still access your valuable content and make progress in their learning journey.

Step 6: Mobile App Marketing Strategies

Explore various mobile app marketing strategies to promote course accessibility.

Utilize social media platforms, email marketing, and blog posts to showcase the app’s benefits. Share testimonials from students who have experienced the convenience of learning on the go using the mobile app.

Step 7: Push Notifications

Leverage the power of push notifications as a powerful communication tool. Send timely updates, reminders, and announcements directly to your students’ mobile devices. For instance, you can send a push notification to remind students about an upcoming live Q&A session or inform them of new content releases.

Step 8: Monitor App Analytics

Once your course is accessible through the mobile app, regularly monitor app analytics. Analyze user behavior, engagement patterns, and app usage to gain valuable insights. 

For example, tracking which content receives the most views can help you understand what topics resonate best with your audience.

Step 9: Gather Student Feedback

Actively encourage students to provide feedback on their mobile app experience. Listen to their input, and use it to identify areas for improvement. 

Step 10: Continuous Optimization

Based on the feedback and analytics, continuously optimize the mobile app experience for your students. Implement improvements to provide a seamless and user-friendly interface. Your commitment to optimizing the app will foster student satisfaction and loyalty.

With the Kajabi mobile app, your courses become more accessible, interactive, and enjoyable for your students, while empowering you as a course creator to connect with your audience like never before.

And don’t forget to take advantage of these amazing offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

I hope you enjoy reading this blog post.

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