Dan Lok

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.

I HAD TO MAKE SOMETHING WORK…

Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

3 Ways To Upgrade Your Environment Fast..

You spoke, and we listened…

A few weeks ago we sent an email asking what topics you’d like us to cover, and one thing that stood out was you wanted to hear more of my stories.

So, in this week’s newsletter, you’ll discover some of my personal stories about why your environment is KEY to your success, and how to upgrade your environment to help you achieve your goals.

The Day I Got Arrested…

I was a punk kid in my early teens.

I hung out with gang members…

Got up to no good…

Smoked cigarettes…

And was on the fast track to nowhere.

One day, mom and dad had to pick me up from the police station.

One policeman said to my dad “If you don’t get your son out of here, he’ll end up in jail.”

Not long after that, dad decided to move mom and I to Vancouver, Canada.

A brand new environment where I couldn’t get into trouble any longer.

The Day I Realized I Could Become a Millionaire

As you may be aware, after failing at 13 businesses, I met my mentor Alan Jaques.

Alan taught me how to write sales copy, which was my first high income skill.

After I’d been out on my own for a while, and one day Alan asked me…

“Dan, I’m thinking of getting a few smart people, kind of like a mastermind, and we’ll get together once a month and brainstorm ideas. Do you want to join us?”

There I was, a kid in his early twenties, making low 6 figures in income, being invited to a millionaire only mastermind.

Of course, I said “yes”.

I remember the first few meetings were very awkward.

I felt out of place.

They were talking numbers I couldn’t even fathom.

5, 8, 10 million dollars etc.

At each meeting, I got more comfortable being around them.

And although I was usually very quiet, I began to share some of my ideas.

To my surprise they actually liked them.

One day, after about 6 months, we were at lunch, when it finally hit me.

I thought, “These guys are making 50 times more money than I am, but they’re not 50 times smarter, and they don’t work 50 times harder than me.”

It was at that moment, I had an identity change, and realized that if I wanted to, I could become a millionaire.

This never would have happened if I hadn’t accepted Alan’s invitation and upgraded my environment.

The Day My Fish Died

Back in 2019, I had a large fish tank.

Many of the fish became sick, and sadly, one also died.

I called the fish tank expert and I asked him what I could do to treat the other fish.

He said “Dan, if your fish are sick, you don’t treat the fish, you treat the water.”

I thought about it for a minute, and realized he was completely right and how this analogy applies to life and success.

A lot of people downplay their environment but, as you’ve read above, your environment is highly influential.

Change your environment and you’ll change your life.

Now, before we get into ways you can change your environment and upgrade the people you hang out with.

Click here to watch this video for powerful insights into how I managed to continually upgrade my peer group to hit higher and higher levels of success >>

3 Ways To Upgrade Your Environment To Win In 2023

If you’ve been following me for a while, you’ll know I truly believe in the power of mentorship.

With that said, the quickest way to find success centric people is by joining a paid program online.

It’s the simplest solution, and if you find a mentor with a large community, you’ll find no end of people to connect with and meet up with if you’re in the same city.

Yes, you’ll need to invest money, but depending on what you’re looking for, it doesn’t have to be thousands of dollars, although it could be.

Another way is by attending live events.

The investment is typically far greater, as you have to pay for flights, accommodation and ticket costs, etc, unless the event is local to you.

But live events are one of the best places to connect with people all looking to level up in life.

If you’re lucky enough to live in a big city there will be successful people you could approach and perhaps ask them to mentor you like I did.

Typically this is a long shot, unless people already pay them to mentor them, because they’re busy and have no reason to mentor a stranger.

But it’s worth a try, as long as you bring something to the table and have something they need, which in my case with Alan was me helping him around the office.

How To Find Successful People If You Live In A Small Town

If you’ve got nothing going on in your city or town, my best advice is to move.

If you’re serious about your life and success, relocating to a bigger city is one of the best things you can do.

Not only will it upgrade your environment automatically, when you step outside your comfort zone like that, it forces you to level up just by the fact you’re in a new environment.

You’ll unlock a new confidence you never knew existed.

You’ll be forced to meet new people.

And more than likely, because your family and friends expect you to act a certain way…

When you’re in a new environment, you’ll actually reinvent yourself and do things outside your norm.

How To Create An Environment For Success

If you work a 9-5 your environment will be mostly out of your control, but do what you can do to make it as conducive to success as possible.

I like to have what I call wealth triggers in my home office…

And if you’re someone who works from home already you may like to add some to your office too.

You can get an idea of some of my wealth triggers here >> 

Forbes.com wrote a great article on other ways besides adding wealth triggers you could upgrade your work environment and set yourself up for success.

You can check it out here >>

I hope you’ve enjoyed this week’s newsletter and discovered why your environment is so important as well as ways to upgrade it.

See you in the next one

To your success,

Dan Lok

P.S. – If you want to make 2023 your best year yet, click here to check out my “Your Best Year Ever” training >> 

Inside, we’ll work together to turn your biggest goals into your personal reality in 12 months or less.

Click the link above for instant access

Kajabi Evergreen Webinars – Your Automated Sales Machine

Welcome back to our Kajabi journey!

Today, we’re about to unlock the true potential of evergreen webinars, an incredible tool that can revolutionize your course sales on autopilot. Get ready to explore how to effortlessly create, schedule, and optimize your evergreen webinars with Kajabi, empowering you to reach a broader audience and generate sales even when you’re not actively promoting.

In this comprehensive guide, I’ll walk you through the essential steps to harness the full power of evergreen webinars. From crafting irresistible webinar content to driving traffic and maximizing performance, we’ll cover every actionable aspect. 

Say goodbye to live webinar stress and embrace the freedom of automated sales that work tireless

Understand the Power of Evergreen Webinars 

Evergreen webinars are pre-recorded webinars that give the illusion of being live. They allow you to showcase your course and its benefits to potential customers, even when you’re not physically present. 

Harness the power of evergreen webinars to attract, engage, and convert your audience 24/7.

Create a High-Converting Evergreen Webinar 

Craft a compelling and informative evergreen webinar that highlights the value of your course. Focus on addressing pain points and offering solutions to your audience’s problems. 

Structure your webinar to build excitement and demonstrate the transformation your course can provide.

Utilize Kajabi’s Webinar Feature 

Kajabi offers a user-friendly webinar feature that allows you to create, edit, and schedule evergreen webinars effortlessly. 

Leverage this tool to customize your webinar page, set up automated emails, and manage your audience’s registrations seamlessly.

Set a Consistent Schedule 

Consistency is key to successful evergreen webinars. Decide on a schedule for your webinars, such as weekly or bi-weekly, to keep your audience engaged and returning for more valuable content. 

Stick to your schedule to build trust and credibility with your audience.

Drive Traffic to Your Evergreen Webinar Funnel 

Promote your evergreen webinar through various marketing channels. Leverage social media, email marketing, content marketing, and paid advertisements to drive traffic to your webinar funnel. 

Encourage your existing audience to share the webinar with their networks to expand your reach.

Implement Follow-Up Sequences 

After attendees watch your webinar, follow up with them through automated email sequences. Provide additional value, answer questions, and highlight the urgency of enrolling in your course. 

Use persuasive copy and strategic calls-to-action to convert leads into paying students.

Monitor and Optimize Performance 

Regularly review the performance of your evergreen webinars. Analyze metrics such as attendance rate, engagement, and conversion rates. 

Use this data to identify areas for improvement and optimize your webinar content and marketing strategies.

Repurpose Webinar Content 

Don’t let your webinar content go to waste. Repurpose parts of your webinar into bite-sized videos, blog posts, or social media content. 

This way, you can continue to promote your course and attract new leads even after the live webinar has ended.

Conclusion

Evergreen webinars are a game-changer in automating your sales process and scaling your course business. Follow these actionable steps to create compelling evergreen webinars that captivate your audience and drive conversions. 

With Kajabi’s webinar feature and your dedication, you can turn your webinars into a powerful sales machine that works for you around the clock.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Clients Get The Better Of You?

No matter how you look at it, your clients either make your business a pleasant dream, or chilling nightmare…

We’ve all had clients from hell…

But what I’m talking about is not making things harder than they have to be, even if you have great clients.

So, in this week’s newsletter, you’ll discover 5 ways you can improve how to deal with your clients to improve both your and their satisfaction.

Why You Should STOP Solving Your Clients Problems

“What Dan, I shouldn’t solve my clients problems?”

“Exactly”…

Here’s what I mean.

If you’re a consultant, then solving your clients’ problems is part of your job, but if you’re a coach…

Your job is to give them what they need and provide guidance and support so THEY can solve their own problems.

The reason for this is twofold.

If you solve every little  issue they have:

  • You’ll be overworked and underpaid…
  • They’ll ALWAYS be dependent on you, and NEVER grow…

Neither of those outcomes is favorable for either of you.

So, by all means be there for them, give them everything they need to succeed, but NEVER enable them to remain helpless.

Why You Must Track Your Clients’ Progress

Tracking your clients’ progress is essential if you want to keep your clients long term.

But as your client base expands it can get difficult to manage.

You’ll want to create a Google doc or spreadsheet with a tab for each client.

On each tab you’ll have where they were before starting with you…

And you can monitor their progress each week or month that passes based on specific metrics.

You can spend a little time each week filling in the sheet for all clients, or hire a virtual assistant if you’re too busy…

And this gives you a solid idea of where each client is and what they need to reach their goals and continue progressing.

How To Manage Your Clients WITHOUT Overwhelm

Do you ever feel like you’re being led by your clients or they have a little more control than you like?

I see this far too often in coaching/client relationships.

The key to managing your clients is training them so they know where the lines that must not be crossed are.

You want to be there for your clients, but you other life and business priorities too.

Unless there’s an emergency, they can’t just call you whenever they want.

If you’d like to know how I manage my clients, then click here to watch this short but insightful video >>

Remember, you’re the leader in this relationship.

You set the ground rules with compassion of course, because you’re often their only line of support on this journey.

How To Have Tough Client Conversations Without Losing Your Cool

Being a leader has many difficult moments…

And having tough conversations is definitely one of them.

In my opinion B.S. has no place in a coaching and consulting, or training relationship.

Your ability to do your job well relies heavily on your ability to tell your clients what they NEED to hear, not what they want to hear.

Things may get awkward.

Your clients may not like it, but it’s essential to both your current and future success.

So how do you have those tough conversations with your clients?

Good question.

In this video, Mel Robbins outlines the 4 things to do that make having difficult conversations easier >>

In short they are:

  1. Acknowledge responsibility
  2. Define the outcome
  3. Listen & validate
  4. Restate the outcome

But I suggest you watch the 4 minute video to gain full insight into how to have difficult conversations.

How To Ensure Your Clients Don’t Quit Early

There’s nothing worse than putting so much time and effort into your business, programme, and clients, only to have them pull out before the programme ends.

Your lifetime customer value is very important, so if you run a 12, 24, or 36+ month program…

Your success hinges on your clients not quitting early.

There could be many reasons why they may want to leave.

Four of the biggest reasons are:

  • They don’t feel like they can keep up so they have to quit
  • They’re unhappy with the experience so they fire you
  • They found a service they feel is better so they exchange/fire you
  • They’re experiencing time, financial problems, or personal problems

The question is, what can you do to ensure they don’t quit?

As always, effective communication is KEY, which is where your new tough conversation skills become vital.

I shot you a quick video on how to have a high client retention rate >>

How To Understand Client Lifetime Value

The lifetime value of each of your clients is one of the most important Key Performance Indicators (KPIs) in your business.

Here’s how you calculate it.

Say you have 10 clients and you have been working with you for a total of 32 years.

Your average client relationship then lasts for 3.2 years.

Let’s say your profit for each client on your $5K program is $3.5K.

This means your Customer Lifetime Value is $11.2K which is $3.5K profit x 3.2 years.

When you know this number you know how much you could spend to acquire each customer and still remain profitable.

This also highlights how important client retention is, because the lower your LTV, the less you can spend to acquire customers and the less profitable your business.

In Closing…

Your business is a never ending puzzle with pieces that can go almost anywhere.

I hope this newsletter has helped clear up some of the ways you can keep your clients and yourself happy and your business more profitable.

Until next time… Go High Ticket,

Dan Lok

P.S. – The countdown till our next S.M.A.R.T. Challenge™ is well underway.

If you weren’t aware, the S.M.A.R.T. Challenge™ is our 3 day business immersive where you’ll discover the exact strategies and secrets we used to generate over $100 million in our coaching/consulting business in just a few years.

You could say, I’m handing you my business playbook on a silver platter.

We go LIVE on July 26th, and our recent challenge surpassed all expectations.

This is truly an event you won’t want to miss if you’re serious and committed to the success of your business.

You can get the full scoop and save your seat here >>

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Lack High Quality Leads?

I want to share something with you that will completely revolutionize your business if you let it…

Over the years, created and/or run businesses in multiple markets, from the coaching and consulting space, to different ecomm stores, salons, various business opportunities, and even table tennis.

Over the last few years however, we’ve transitioned from the make money online niche to solely focus on helping experts like you in the coaching and consulting space.

And guess what was one of the FIRST things we did once we made the switch that’s allowed us to make a somewhat smooth transition.

We began to build a new email list of our ideal prospects.

If you don’t have an email list, you’re relying on paid ads, word of mouth, and social media platforms.

All of which could disappear at the drop of a dime.

So, in this newsletter, you’ll get the only two things you need to grow your business FAST.

How to Attract Clients To You Like Bees To Honey

The first thing you need is an ad that captures their attention and gets them to take the action you want them to take.

The goal here is to obtain their email address.

And you do this by offering them a lead magnet.

I’m almost certain you’re aware of this already…

But you’re about to discover exactly how to get your lead magnet right.

Now, before we discuss “which” lead magnet to choose, let’s discuss 3 things your lead magnet absolutely must have.

Relevancy

It must be relevant to your marketplace.

It doesn’t matter how good your lead magnet is if it appeals to the wrong people, all you’ll end up with is a lot of untargeted leads.

Your goal with your lead magnet is to generate as high quality leads as possible even if that means a lower volume.

Perceived Value

Will your market perceive your lead magnet as valuable?

Will it solve a burning problem for them?

Is it something they CAN’T get anywhere else?

Because if your answer is “no” to any of these, they won’t hand over their details so easily.

Your lead magnet should save them time, money, or improve their life in some way.

Serves Your Business’s Purpose

The purpose of you putting out a lead magnet isn’t only to generate leads.

It’s also to work with them as a client.

But if your lead magnet solves their entire problem they won’t need to work with you, will they?

So, make sure it solves a piece of the puzzle, not the entire thing.

How To Decide What Lead Magnet To Use

There are literally hundreds of lead magnets you could put out.

Obviously, as the years go by, what works changes.

But if you’d like some ideas for what lead magnets you could create, here are 5 you may like to consider.

 

  • Webinars and Masterclasses

Webinars worked very well for us for a long time, but we found they weren’t working as well in recent years.


So, for a while we didn’t have any webinars or masterclasses out there to help our current market

Now we have shorter masterclasses that run for 20-30 minutes.

If you’d like to see our masterclass for coaches and consultants so you can get some ideas, then click here >>

When you watch the masterclass above, you’ll gain insight into how to hit consistent 6 figure months, even if that seems out of reach for you right now.

Some of my clients do regular live masterclasses instead of pre recorded classes.

Personally, I like automated masterclasses.

 

  • Ebooks and Whitepapers

    These along with the others I mentioned above help position you as an expert in your niche.

    We used my book FU Money as a lead magnet for years, particularly when we were in the business opportunity niche.

    Your e-book should provide comprehensive information/strategies to your prospects.

 

 

  • Free Trial

    If you have a membership or subscription site, you could offer a free 7-day trial.

    I would stay away from offering a free consultation or strategy session, because your time is involved.

    You can still offer these sessions, but the prospect must go through a strict qualification process first, and if they’re answering an ad, they’re not likely to be highly qualified straight away.

Now, there are many mistakes you could make with your lead magnet…

But if you click here, you’ll get some ideas on how to write the copy of your lead magnet landing page to capture the most targeted leads >>

In summary, you must know your target audience to create something they’ll find valuable that solves their challenges.

How To Reel Clients Into Your Business Without Added Stress

Now you have high quality prospects on your list, the second ingredient is of course to communicate with them.

Your goal here is to entertain and educate them, and then invite them to work with you periodically.

It’s up to you how often you email your list.

If your emails are always fun to read, there’s no reason why you can’t email them every day.

Ensure you email them things they’ll find valuable and make a pitch now and then for product or service, or free strategy sessions etc.

In our previous newsletter I wrote about how to write emails that get opened and acted on, so check your inbox for either of these subject lines The ultimate marketing newsletter for 2023 OR, ultimate marketing playbook.. if you’re looking for email copy tips.

I hope you’ve enjoyed this week’s newsletter.

Business is all about testing, so if you put out something that doesn’t hit, it doesn’t mean it sucks, it may mean the copy needs changing.

Copywriting is really the thing that moves the needle in your business outside of closing skills.

To your success,

Dan Lok

P.S. – If you’d like my personal help to install robust systems into your business to help you scale and sustain your growth…

You may like to join us for our next S.M.A.R.T. Challenge™.

Over 3 full days, you’ll get some of my favorite strategies I’ve used to weather the storm of the last 3 years during some of the toughest economic times in history.

Click here for the full scoop >>