Marketing

How To Strengthen Your Brand Reputation By Using Disruptive Technologies

June 24, 2020 by Dan Lok Leave a Comment

If you ask business owners what they’re doing to strengthen their brand, you might get a variety of answers. Some might think that only the big guns think about branding. Some might have no idea how to even get a brand at all. But the truth is, every company, no matter how big, has a brand.

Now, more than ever, building a good brand is easy. Surprisingly easy. You don’t need to pay expensive graphic designers for logos- you can use an app. You don’t need to put your employees through a daylong session with a photographer – great photos can be taken with phones too.

Template website builders can create websites in hours. Their quality can match what professional web designers do for most users. Unfortunately, this comes with a downside. Now that everyone can be a brand, it’s harder to be number one.

But do you need to be number one to be on top? Do you even need to be the first? The answer you’ll get in this article might surprise you. But here is a quick peek: Perception is reality. You only need to be perceived as superior and consumers will treat you so.

Now, as you will learn, this is not as easy as it sounds. But by the end of this article, you’ll know how to shift perceptions and gain this superiority status. You’ll understand what you need to strengthen your brand and become a disruptor at the same time.

How To Strengthen Your Brand By Becoming A Disruptor

You’ve probably heard the term disruptor before. But what does it actually mean? Can only startups become disruptors? How do you go about it? Do you need to be innovative?

In this article, we’ll discuss what you need to disrupt an industry. You’ll discover what steps you can take to do so. But let’s begin by defining disruption first. According to its official definition by Clayton M. Christensen, disruption has five criteria:

1. It’s a process, not a product or service, that occurs from the fringe to mainstream

Are you hoping that your product will be the new Netflix? You’ll be disappointed. Powerful disruptors didn’t change the game the day they came out. Blockbuster refused to buy Netflix many times before. Few people took Wikipedia seriously as a source of information at first.

Go in with the mindset that you have to work hard and that it won’t be easy. But with the right framework, you have a chance to succeed.

2. Originate in low-end (less demanding customers) or new market (where none existed) footholds

This means that disruptive technologies originally don’t appeal to mainstream demand. They satisfy a need that first occurs in emerging markets or is unimportant to the current market. What does this mean?

A new product or technology doesn’t always have to be the very best. It can be a cheaper solution with fewer features than the current incumbents offer. Not every customer needs a space station’s worth of technology in their pockets. Especially if it costs a monthly salary to buy.

Some people are happy with a $200-$300 smartphone. They don’t need the latest features.

Your solution could also meet demand current incumbents don’t address. Going back to our Netflix and Wikipedia example: You remember, before them, consumers needed to go to public libraries and video rental stores. It seems ages ago, doesn’t it?

3. New firms don’t catch on with mainstream customers until quality catches up with their standards

This is important. Most disruptive offers are seen as inferior. Consumers won’t buy only because your product is cheaper. Looking back at Netflix and Wikipedia:

Libraries cost a rental fee for books, the same as video rental stores. Wikipedia was free and Netflix charged significantly lower fees. This didn’t give their customers a reason to use them yet, did it?

Netflix needed to step up their game. In the beginning, they offered to send DVD’s to you via mail. They offered a longer return time, so you can conveniently watch them. But only after Netflix became a video streaming service, the market cherished their offer.

In the case of Wikipedia, people didn’t trust the information at first, as everyone could edit it. Wikipedia became a credible source of information after they started monitoring their sources.

4. Success is not a requirement and some business can be disruptive but fail

You might ask: Isn’t the whole point of disruptors to be more successful than their contemporaries?

But remember, it’s a process, not a product or service. Yes, you might have a solution that would be highly disruptive but the market won’t go crazy over you at first.

To master this phase, excellent marketing and presence in the marketplace are crucial. We’ll tell you about this later on.

5. The new firm’s business model differs significantly from the current industry leaders

This is usually what disruption is known for. The big players were not able or willing to go with the times. As a consequence, they were disrupted by a company that thought outside the box.

We’ll give you an easy process to find a spot to disrupt the market later on as well. But for now, let us remind you that you don’t have to tick off all the boxes to become disruptive or succeed as a new company. Yet it helps to know those aforementioned influencing factors ahead of time.

Let’s take a deeper look into those criteria of successful disruption and how you can use them to become successful disruptors.

Once you have a clearer understanding of it, you’ll see why the disruption strategy further down might work well for you.

Before You Strengthen Your Brand, Focus on People

Focus on the people in your company specifically. Disruption needs innovators, out-of-the-box thinkers, and leaders.

How can you build a disruptive company without the people to support the process? Not getting traction in the market can be tedious, mentally taxing, and frustrating. It’s easy to lose faith and give up. But with the right team on your side, executing a disruptive idea is easier.

Dan Lok says: An average idea with an excellent team is worth way more than an excellent idea with an average team. But how do you get such an excellent team?

Train for innovators

Innovation is a learnable skill. So make sure to give your staff the relevant knowledge, skills, and abilities. Look for a strong desire to be the first and prepare them for heavy competition trying to keep you down. This will happen sooner or later and if you’re prepared, that’s one more step towards success.

Change the culture

Allow employees to explore, experiment, and bring in new ideas. Let them be on the offensive and take initiative on their ideas. Most companies try to play it safe when they start but disruption needs another approach.

Hire for disruptors

Being unconventional requires unconventional methods to hire people. Put a hiring process in place to see their creativity, thinking skills, and problem-solving skills.

With the right team by your side, you can now focus on earning your place in the mainstream. To be truly disruptive, make sure to start from scratch. Don’t just try to work within the boundaries as everyone else. Step completely outside the box and approach from an angle no one else comes form. As Albert Einstein put it: We cannot solve problems with the same mental state in which we created them.

Strengthen Your Brand By Superior Presence

This a powerful strategy that Dan Lok used to build his global empire. Remember, a successful disruptor makes customers feel that the quality of the product meets their standards. Yet, value is very subjective, right? But if you control how people perceive you, there is a good chance you also control how they perceive your offer.

People don’t buy because they understand that you’re better. They buy because they feel understood by you. So get in their daily lives, and be in front of them as much as possible.

Ask yourself – how can I be constantly in front of my target audience?

You see, it usually takes 5-20 touchpoints until a client considers to buy from you. Why is that? Today’s market is very crowded and consumers get bombarded by different ads constantly.

So what then if you don’t have a huge advertising budget? Well, this could be a challenge. It’s hard to overcome loud competition and cut through the noise.

This is tough for disruptors especially. At first, customers don’t know, like, or trust you. Yet, with increasing touchpoints, you gain increasing attention and trust.

What can you use to get exposure? Technology and tools that is accessible to the masses, relatively cheap and free: Content. Use blogs, YouTube videos, webinars, social media posts, podcasts, emails…to just name a few.

You might wonder – Which of those platforms and tools should I use? The short answer is – all of them. If this is not possible yet, focus on the medium that your ideal prospect is most comfortable with.

Strengthen Your Brand With Content Variety

It pays great dividends to use funnels as well to educate and warmup your clients. A rule of thumb is, for every $1000 you want to charge give them one hour of valuable and relevant content.

What kind of content can you create? Anything you like, but there are two types of it: Paid and Organic.

Paid content entails anything that you pay for like Facebook and Google Ads. Organic content is anything you put out for free, like blogs, emails or social media posts.

You can mix and match them together, to create automated value ladders for your clients. This way, you’ll be able to engage them when they are ready, on their time and on their terms.

This way you will be different and more valuable. Remember, any company can just put out one ad hoping to get their business. But putting out content is beneficial to you in more than one way:

It enhances brand awareness
It allows you to prepare your clients. You can pre-handle objections, filter out unqualified prospects, and more
It gives you an authority status. By creating content on every platform, you’ll gain a stronger status in your industry.

Imagine you’re looking for a product and there are multiple providers.

One of them has thousands of posts, hundreds of articles, and you see their ads everywhere. The others only have a great website and a newsletter. hat would you think if you were the customer?

How To Strengthen Your Brand And Penetrate The Market

How else can you make your audience appreciate you? Make it easier for them to explore your product or service. Show them you truly understand them.

Become your own client. Walk a few miles in their shoes, look for their most pressing problems. A problem is a product, as Dan Lok says. See what they are using to solve those problems.

What current solutions can they access? Are they sufficient? If not, what’s missing? That’s where you can come in and give them what they are looking for.

You can use this checklist to do your research:

Scan the market for strong demands. Are there certain hot products available currently? Do any of those get criticism for certain missing or unwelcome features?
Find that one pressing demand you want to satisfy and map out your ideal audience
Become your ideal audience and recreate their lifestyle. What is their life like, why are they using the product or service you want to disrupt? What are possible alternatives and what does your future customer like and doesn’t like about it?
If you found the missing piece of the puzzle, now strategize how you can solve it easier. How can you do it cheaper, and more conveniently for your customer? Ask yourself: Why didn’t the competition address this pain point yet?
Once you have your solution, it’s time to become visible. Find a proven formula and strategy to market within your niche. Execute the blueprint with your team

Once you have traction and people are picking up on your offer, it’s time to scale. Use a combination of social media, paid and organic traffic and remote teams. Remote teams increase your agility and allow you to use employees more efficiently. They don#t spend long times in commute and could even work in different time zone. This way, you can quickly react to what happens in the market. Especially if your competition tries to make a move against you.

Don’t underestimate the power of social media. When you want to strengthen your brand take a look at which social media platforms can help you. If you’re more in the B2B space, LinkedIn might be a good choice to start.

Facebook can give you great insights into your metrics and has a lot of data on your audience. TikTok and Instagram are also very powerful, especially with teenage audiences. Now, some of those platforms still count as low value or low status. This is why the established businesses rarely use them, if at all.

This might be one of the pathways into the mainstream. Appear where your competition doesn’t go. From there, you can build up a powerful following under the radar of the incumbents. As with many disruptors, they might only notice you when they can’t ignore you anymore.

It’s Not Easy To Strengthen Your Brand As A Disruptor – Unless You Know This

If you want to shortcut this path, you might find value in Dan Lok’s program created it for his high-level clients. You see, many companies want to hire Dan for consulting to grow faster, manage their teams better and become crisis-proof.

Yet, he has to reject most of those requests as he has only a very limited amount of time available. This is why he created the High Ticket Influencer Program. It’s a blueprint on how to dominate your industry by becoming the most influential company in the niche.

You’ll learn how to build an elaborate content system to attract clients. What’s so special about it? It warms them up and sells for you while being fully automated and consistent.

In this program, Dan explains how to leverage webinars and social media to become nearly omnipresent. This enables you to sell with powerful messages 24/7. Furthermore, you’ll learn how to make your disruptive offers into high ticket offers and l increase your margins.

As a bonus, you’ll also gain access to Dan’s directors of Copy, Revenue, and Advertising. This way, you get insights on possible weak spots before they become a serious problem.

But all of this is just the tip of the iceberg.

If you ever wished to have Dan’s influence, reach, and status, then this is the program for you. It contains the exact, step-by-step blueprint to replicate what Dan did in record time.

If you want to become a disruptor and strengthen your brand, check the High Ticket Influencer Program here.

Email Subject Lines That Get Opened: 20 Of The Best Examples

June 2, 2020 by Dan Lok

Being an email copywriter who specializes in email marketing, means being able to write email subject lines that get opened. You see, the subject line is the first thing people read whenever they get an email. In fact, research shows that 35% of email recipients open emails based on the subject line alone.

If you’ve spent hours crafting the perfect sales email, but your subject line doesn’t grab their attention, you’ve just wasted hours of your time. In order to get your clients results from email marketing campaigns, it’s crucial to understand the kind of subject lines that get opened.

Based on our own email list and past campaigns that have been most successful, here are some of the best examples of subject lines that get opened.

1. Humor

“I accidentally fell into the toilet”

“Eagle steals man’s hat”

Email subject lines that contain humor are one of the top types of subject lines that get opened.

People love humor. Most of the news and headlines you see today are about negative mishaps and filled with doom and gloom. When you send an email with a humorous subject line, it immediately stands out from every other negative email that they’re constantly spammed by on a daily basis. And when you stand out from everyone else, you have people’s attention.

You could tell a joke, or describe a funny event that recently happened. As long as there’s lighthearted humor in the subject line, your readers will be curious to find out more.

2. Numbers and Statistics

“Top 20 Subject Lines That Get Opened”

“15 Foods To Help You Lose Weight”

Using lists and numbers is another extremely popular type of subject lines that get opened.

Naturally, humans do not like to leave things undone. Our preferred behavior is to finish one task, and then move on to do the next. Having to leave a task in the middle of it makes us feel very uncomfortable. That’s why if you’ve ever been interrupted while in the middle of something, you get irritated or frustrated, because you now have to stop and put your focus on the person talking to you.

Numbers signify that there is something the reader can look forward to. You are making the reader a promise ahead of time as to what they can expect, such as 10 different ways to do something.

Once your reader decides to read the first item on the list, they are already committing themselves to finish the entire thing. As they go through the list one by one, the thought that there are still 5 or 3 more items they haven’t read about, will constantly be in the back of their mind. Until they finish the list, they will not feel comfortable leaving the page.

On our YouTube channel, statistics show that our YouTube videos with numbers in them – such as 10 Closing Tactics That Make Prospects Say Yes or 15 Ways to Write Sales Copy That Sells perform much better than videos that do not have numbers.

So, if you want to increase your email open rates, use numbers in your subject lines.

3. Shock

“Trump declares war on Iran”

“A global recession has finally arrived”

Humans are naturally curious creatures. We like to explore the unknown, and when presented with an opportunity to do so, it is very tempting for us to listen to our natural instincts.

When you use shock or surprise in a subject line, you are tapping into that curiosity that all humans have. That’s why news headlines use shocking headlines such as BREAKING NEWS to get your attention and make you want to know what’s going on.

A subject line that makes the reader go WHAT?! is an example of one that uses shock. Make your reader open their eyes in disbelief, and your readers will find it irresistible to open the email.

4. The Real Secret To [Blank]

Human beings are naturally curious and we want to know secrets.

We often feel that there is something we ought to know in order to avoid making mistakes that we make.

Now “secret” is a word that might be a bit overused in marketing. But this subject line actually plays on that – it shows the real secret, no just any secret.

Here are a few examples:

“The Real Secret to Fat Burning”

“The Real Secret to a Perfect Wedding”

Curiosity combined with the need to be “in the know” will get this email opened. Make sure that what you write in this type of emails is also realistic so that you earn and keep the trust of your readers.

5. The Fastest Way to [Blank]

Now, if you could choose – would you pick a slow or a fast way to do something or get somewhere? Do you want something fast or slow?

We live in a world of instant gratification. We are conditioned to be impatient, and we do not want to wait for anything.

So if you offer a method for getting a desired outcome or goal faster – you will grab your reader’s attention.

“The Fastest Way to Start Your Business”

“The Fastest Way to Make 10K a Month”

Do you see it? – Instant results.

What makes this subject line effective is that it makes a very specific promise. But you have to make sure that you remain realistic. You always have to focus on making a credible and believable promise.

If you say something outrageous such as “The Fastest Way to Make Million Dollars Overnight” – you will lose trust because that is not a realistic promise. People will not take you seriously after that.

Underpromise and your email will overdeliver in this case. If you make them a promise that readers read and think “I can do better than that” then you challenged them with your email and they will continue reading your emails.

6. Here’s a Shortcut for [Blank]

So just as we would choose fast if we had to pick between fast and slow, between easy and hard we would want easy. Right? Everyone wants to find easier ways to get things done and achieve things.

So this subject line implies that you have yet another solution for your reader. Can you see how simple and yet powerful this subject line really is?

“Here’s a Shortcut for…

…Achieving the Most in the Least Time”

…The Best Marketing Strategy”

When you use this type of a subject line, and if your offer can get your prospect an instant gratification, then you will increase your sales. This could be a software offer or a course offer – anything they can click right away and get immediately.

7. One-Word Subject Lines

If you’re struggling with coming up with subject lines that get opened, and you can’t think of a good one, use a one-word subject line.

At first glance, you may think this would never work. But in practice, it works very well because it’s a pattern interrupt. The fact that it’s just one word, makes it stand out. Most email subject lines are lengthy, have some cheesy joke or something that arouses their curiosity.

But a one-word subject line has none of that. In fact, it has NOTHING, except that one word. Because it’s so simple, that’s why it works. Your reader will look at it, become confused, and be curious to open it.

The best way to write a one-word subject line is with a greeting. Greet the reader with a subject line such as Hey, to let them know the email is intended for them. Some other good one-worded subject lines are questions, which we will get into later.

Simplicity is the ultimate sophistication. - Steve Jobs Share on X

8. FREE Anything

“FREE stuff inside”

“Do you want a FREE sofa?”

People love free stuff. When you put the word free into the subject line, your reader is immediately going to feel there is something in it for them.

Remember: Everyone on this planet is tuned into the radio station WIIFM – What’s In It For Me? If you cater to their desire to have something to gain, you will get their attention.

The word free implies there is something for them to gain at no cost. There are no strings attached. No hidden fees. Nothing that would make them suspect you want something from them. When someone has everything to gain and nothing to lose, they are going to be interested in your offer.

Using a subject line with the word free is best used when you want to offer a free sample or gift. One of the biggest problems copywriters make, is that they use the word ‘free’ to bait the reader into clicking, only for them to realize they have to make a purchase. If you use ‘free’ as clickbait, your readers will lose trust in you in the future. You may get results in the moment, but using ‘free’ as clickbait will only hurt long term customer relationships.

With any method you use, be sure you understand the consequences and intended actions that method will result in. Don’t sacrifice short term gains if it means long term losses. You will lose more in the long run.

9. How To Survive [Blank]

One of the subject lines that would get attention is the one that indicates some kind of solution to a problem that your reader might have. So the idea is that your question implies useful information that might help them resolve an issue or relieve some kind of pain.

As human beings, we often avoid discomfort. We often need to make adjustments.

If your email indicates some kind of solution to discomfort and pain the chances are – it will be open.

For example:

“How to Survive…

…a Financial Crisis”

…a Bankruptcy”

…a Heart Attack”

These are all subject lines that make people curious and indicate some sort of solution. People want to learn and these types of emails can give the reader a satisfaction of learning or doing something new.

10. Limited Time Offers

“Flash Sale Ends at Midnight”

“Limited-Time Winter Blowout Sale”

Humans naturally like to procrastinate. When there is no deadline, there is no urgency. And if there is no urgency, there is no reason to take action immediately. Instead, we will delay something for as long as possible.

If you want to get results from your emails as a copywriter, put a time-sensitive offer into the copy to get your readers to take action immediately. A sale that lasts for only 2 days will get a lot more attention than a sale that lasts for a month. To your readers, they’ll read it and think “I still have time, there’s no reason for me to buy just yet.”

The problem is that over the next 30 days, your readers are going to forget all about the sale. They’ll go on with their daily lives, and hear of other sales that are going on as well. When they encounter one that only lasts for a few days, they’ll forget all about yours, because they’ve already spent all of their money.

11. Celebrities

“Warren Buffett’s best investing secrets”

“Elon Musk’s new space rocket”

People love to know about the latest news about celebrities. Ask yourself, do you know anyone who always keeps themselves up to date about the hottest celebrity gossip?

Humans are naturally drawn to others who are successful or have a following. It is a sign that they are important, and as people, we want to associate ourselves with important figures.

Celebrities draw a lot of attention because of their status. If you want to generate a lot of attention, use a well-known person’s name in the subject line to get the reader’s attention.

12. How I [Blank]

Chances are when your subscribers sign up for your emails, they value your opinions, experiences, stories…

So, if you start your emails with this – you will give them the impression that you’re about to share something important and personal with them.

“How I Grew My…

…Youtube Channel”

…Found My Soulmate Online”

…Permanently Removed Headache”

The key with this type of email is to be as personal as possible. Be vulnerable. Open up about difficult times and make a connection with your reader. Show them that you understand where they’re at.

These emails use the power of story to connect with the reader. If you create a story that provokes an emotional reaction, you will be able to bond with your reader and engage them directly.

For more ideas, watch the video below.

13. Best or Worst

“The Best Foods To Eat In 2020”

“The Worst Sales Tactics You Are Using”

No one pays attention to mediocrity. As humans, we pay the most attention to things at extreme spectrums – such as the best or worst of things.

That’s why news outlets and media always focus on first place winners. You see magazines and articles talking about who won Gold at the Olympics, but never anything about who came second place. We are not wired to pay attention to the losers – we aspire to become the winners and as a result pay attention to them the most.

Use words that imply extremes such as best, worst, greatest, amazing, and terrible to get your reader’s attention.

14. About Your [Blank]

This type of subject line is one of our favorites. It generates a lot of curiosity.

When your readers read a subject like that they wonder – do you know something I don’t know?

“About Your…

…Diet”

…Business”

…Spouse…”

You see how this would make someone want to read on?

15. Hot News

“The Outcome of Trump’s Impeachment”

“Presidential 2020 Candidates”

Any kind of events that have recently taken place are another good example of subject lines that get opened.

People are naturally curious about what’s happening around the world. They may not be impacted by it directly, but they still want to keep themselves in the loop.

Just like people like to keep themselves up to date with the latest celebrity gossip, people want to know what’s going on in the world. Take advantage of the latest news and events to make your readers click.

16. Valuable Advice

“Top Superfoods You Should Eat”

“Why You Shouldn’t Bathe Naked”

What kind of person gives advice? Someone who is an expert on that topic, who has in-depth knowledge on what to do.

As humans, we listen to those with authority. We perceive them as someone who knows more than we do, and give them our attention even though it may not be true. Subject lines that give the reader advice influence them to think of the email content as important.

Giving advice is also another way of catering to the reader’s desire of what’s in it for them. You are giving them free, valuable advice they can implement in their lives. And everyone loves free stuff.

17. Get Niche

“Best Sales Techniques For Life Coaches”

“Top 10 Asian Entrepreneurs Of 2025”

When you state a niche, you are catering to a very specific audience. And if your audience falls into that niche, you make your reader feel special, as if the email was written for them. Making your reader feel special implies there is exclusivity – something that only a handful of people will have access to. We value things that are exclusive, and by making your reader feel exclusive, they will feel valued.

For example, if you are a coach in the fitness niche, which subject line would you respond more strongly to?

“Biggest Mistakes Fitness Coaches Make”

“Biggest Mistakes Coaches Make”

The more specific you are with your audience, the more likely you will get their attention. Know your audience, and you know exactly what will succeed.

18. Familiarity

“Long time no see”

“It’s been a while”

Have you ever received an email from someone you didn’t know? What was your first reaction?

An email inbox is a very personal thing, something that people don’t like anyone getting into. That’s why we hate spam mail and advertisements, because they are a nuisance and people we wouldn’t give our email address to in the first place.

If you want to get the attention of your reader, make the subject line feel personal. Use their name in the subject line, or write the subject in a way that implies you know each other. Familiarity will make people lower their guard, which means clicking on your email instead of hitting delete.

19. Emojis

“Hello :)”

“$$ The Best Way To Make A 6-Figure Income From Home $$”

Another example of email subject lines that get opened are ones that contain emojis.

Emojis are so effective, because they help to clarify the message that is being said. For example, compare these two subject lines:

“Only For You :)”

“Only For You”

In this example, the subject line without an emoji gives the reader no context. By putting a simple emoji such as a heart or smiley face, you are conveying a certain emotion to the reader. When your readers know the emotion behind a message, they are much more likely to resonate with it.

Most emails don’t use emojis in the subject line. By inserting some emojis from time to time, you’ll immediately stand out from everyone else.

20. The Biggest Mistake [Blank] Make

The idea behind this subject line is to focus on the negative to help people avoid unwanted outcomes. So what is the trick? Well, people do not like making mistakes and facing consequences.

What makes this subject line so powerful is that it doesn’t talk about just any mistake. This subject line is about the biggest mistake. This is the type of mistake that everyone tries to avoid at any cost.

“The Biggest Mistake…

…Husbands Make”

….Car Buyers Make”

…Writers Make”

How The Right Email Subject Lines Can Make You a 6-Figure Income

Now, if you wish to write perfect emails with the right subject lines – you could have access to all these subject lines plus two hundred thirteen subject line templates.

You could simply fill in the blanks and immediately use in your email and all your marketing.

You can find all these templates on Instant Scripts. This is the ultimate shortcut software that automates the process of writing great copy for you. Click here, and check it out now.

How To Find Your Target Audience Personas In 3 Steps

May 18, 2020 by Dan Lok Leave a Comment

After spending dozens of millions in ad spend and expensive SEO consultants I always end up coming back to the basics…

The simplest (not-always-easy) way to increase your engagement and conversions is:

Deep knowledge of your target audience.

The biggest problem when it comes to knowing how to find your target audience, is the fact that the marketplace is always changing. The needs of your target audience today may not be the same needs a year later, which is why you always need to keep yourself updated. Knowing how to find your target audience is one thing – keeping them is another.

If you’re struggling to get clarity on your target audience, you’re in luck. Today we’re going in depth on how to find your target audience personas in just 3 steps.

Step #1: Analyze Your Website And Social Media Traffic
Tips on Analysis
Step #2: Audit Your Business Strategy And Compare It To The Marketplace
Tips on Audit
Step #3: Create A Target Audience Persona
Reminder on creating persona
Conclusion

Do you need to build a reliable way of getting more High Ticket Clients?

Download my High Ticket Client Cheat Sheet. It’s my time-tested formula based on my billion business. It covers High Ticket offers creation, mindsets you should shift to boost your business, High Ticket closing secrets to maximize your sales. Don’t miss out any chance to prosper your business.

Step #1: Analyze Your Website And Social Media Traffic

When it comes to analyzing your website and social media traffic, you want to determine what exactly is drawing your audience to your website or social media account. This could be factors such as the content you are putting out, what time or day you upload, or how engaged you are with your audience. As you analyze this data in more depth, it’ll reveal a bigger picture as to what kind of content your target audience likes.

When analyzing your social media traffic, you’ll want to look at what specific factor caused these people to watch or comment on your video. This specific factor could be the time at which you uploaded the video. Or the video was different in terms of content from all the other videos. You can also look at how engaged your audience was, such as the number of likes or comments that they left. All of this is information that will help you determine your target audience.

Don’t Look At What’s Consistent, Look At What Stands Out

One of the biggest mistakes most people make when analyzing their traffic is looking at what’s consistent but in reality, the best way to discover your target audience is to look at what stands out.

The reason you want to focus on inconsistencies within your data, is because it’ll help you understand what works and what doesn’t. If you focus on those that are consistent, you don’t know what you’re doing right, or what you’re doing wrong.

If there are specific days that stand out, focus on those days. Analyze what factors could have contributed to that particular outcome – whether it’s good or bad. If the outcome is a positive one, you can keep that in mind and experiment with putting more of that type of content in the future. If the outcome is negative, look at what differences are responsible for that negative outcome.

Consistency got you where you are today. Will it help you get to where you want to be? Share on X

Step #2: Audit Your Business Strategy And Compare It To The Marketplace

The second step to discover your target audience personas, is to audit your business strategy. Every time you put out a piece of content, or upload a new blog you should be doing it with a specific reason in mind. There should be a specific outcome that is achieved, which is what your business strategy focuses on. And with the marketplace’s needs constantly evolving and changing, you need to ensure your business strategy reflects those changes.

This is the difference between knowing how to find your target audience and knowing how to keep them. You may be able to attract new visitors to your website or new followers on your Instagram, but unless you understand how their needs change over time you will not have them for long.

For example, at the time of this article being written – TikTok is the newest social media platform that has gained popularity. Since its launch in 2016, in just 3 years it has managed to accumulate over 800 million active users worldwide. Compare this to Instagram’s 1 billion monthly users, and it’s very evident how fast the needs of the marketplace can change.

Analyze What Your Audience Does And How They Behave

One of the reasons why TikTok gained so much popularity in such a short time, is because a large majority of its user base are young teenagers from Generation Z. This is why it’s important to understand your target audience persona and who you are catering to.

Understanding the marketplace means also understanding what kind of people are interested in your content. You need to factor in things such as their location, age, gender, ethnicity, and interests. All of these play a part in determining what your target audience’s needs consist of, and are factors you will want to account for when analyzing data. One way to discover these factors is to look at what they’re searching for.

If you produce a lot of content around finance and one of the keywords your visitors searched for was “financial freedom”, right away you can tell this person is probably an adult or older. You can then proceed to look at what actions this person took while on your website, what blogs they may have looked at and what other keywords they searched for. When you put all of this data together, it’ll give you a better idea of what your target audience personas look like. And in many cases, you will have multiple target audience personas.

Get my High Ticket Client Cheat Sheet for FREE. Inside, you get the high ticket mindset, irresistible offers formula and persuasion principles to seamlessly reel them across the finish line.

Step #3: Create A Target Audience Persona

Once you’ve gathered sufficient data, it’s time to get clear on your target audience persona.

When creating a target audience persona, you want to get very specific about who they are and what their needs are. Some traits to include when building your target audience persona are:

Age
Gender
Relationship Status
Occupation
Who they follow
What they might search for
How familiar they are with your brand
How they spend their free time

The more specific you can get with these traits, the better your target audience persona will be. If you feel the need to include additional information, such as a target audience persona that “may or may not be in a relationship”, chances are you can create another persona and include that information in. The reason being that the needs and desires of someone who’s in a relationship, will be much more different than someone who’s still single and ready to mingle.

Confused People Do Not Buy

This is why you need to be very specific when it comes to building a target audience persona. Unless you are able to narrow down their traits as much as possible, you are going to create overlaps in the kind of message you’re putting out. That will cause confusion because your audience has no idea who you are trying to target. And confused people, do not buy.

Once you’ve created and understand your target audience personas, you can begin segmenting them and plan out what kind of content to produce. If you’ve created your target audience persona correctly, you will already know the needs and desires of your target audience. Now, all you need to do is create content that caters specifically to that target audience. The more specific your content is, the more your target audience will feel like you are speaking directly to them.

Conclusion

Knowing how to find your target audience persona can be simplified to just 3 steps:

1) Analyze traffic data

Analyze your website and social media data – search keywords, time spent viewing, where visitors came from. But focus on any numbers that look different from the rest. Those unique data points show you what to change to really hook your audience. The normal stats just mean you’re doing fine. But those different numbers reveal secrets to leveling up and keeping fans long-term.

2) Audit Your Business Strategy And Compare It To The Marketplace

Every content drop should nail a specific business goal. But buyers need to constantly shift, so your strategy must adapt. Gaining followers is one thing, keeping them is another ballgame.

3) Create target audience personas

Get hyper-specific when building audience personas – age, gender, relationship status, interests, search habits. The more granular the traits, the tighter you can dial in your marketing message. Overlapping details mean you need distinct personas. Nail those razor-sharp definitions to dominate.

Confused people don’t buy. Share on X

Discover How I Scaled My Business To 7 Figures In 8 Months

Congratulations! You’ve made it to the end of the post. Those are our tips on how to find your target audience personas in 3 steps. Now, what are the chances of you implementing this in your business?

For most of you guys it is close to zero. Because it is just information.

That’s why I have compressed all the resources that you need to scale your business into a single cheatsheet, High Ticket Client CheatSheet. Inside, you’ll discover the same time-tested formula, responsible for closing over $100 million in High Ticket business. Download the High Ticket Client CheatSheet, print it out, and keep it next to you as you work on scaling your business. Look at it regularly and implement the strategies in your business.

From Brick And Mortar To Click And Order: How Your Business Can Shift To Online Operations

May 12, 2020 by Dan Lok

Is your brick and mortar business struggling due to the current global crisis? You’re not alone, but the reason you’re struggling is not only because of pandemic-related business closures. If at all, COVID-19 only sped up what was already happening. The retail apocalypse was already well underway, before this global pandemic began.

Since 2018, 59% of the retail stores have closed down. Why is that? People’s buying behaviors have simply changed with the digital economy. Consumers are feeling more and more comfortable ordering things online. Before the boom of online retailers and e-commerce stores, consumers had to go to a brick and mortar shop and look at the product. They depended on the selection of shops in their city.

Today, however, information and the product don’t belong together as much. What does this mean? Consumers look for a product and then find a shop that provides it at the best price and value. That’s why brick and mortar shops have had to adapt and change their sales process.

But that’s not all. Suppliers have also changed their sales processes. Since it’s so easy now to set up an online store, many suppliers would rather sell their products on their own website than through a brick and mortar store. Suddenly, the manufacturers are cutting out the middle man.

In short, brick and mortar stores have fewer products to sell than before, and consumers don’t want to shop in a store as much anymore. Only shops that provide essentials, like supermarkets, still see frequent visits.

What can you do if your store falls into the ‘non-essential items’ category? Or, what if you cannot go online because your offer is only applicable in person? Examples of this include massage therapy or similar services you typically can’t buy online.

In this article, we’ll go over some tips on how to save your business during this crisis. What can you do to protect your business, income and livelihood?

Even if your business can only deliver services in person, make sure to read the whole article. Because in the end, you might get an understanding of what you can do to save your specific business, too.

The Biggest Changes Brick and Mortar Stores Need to Make if Shifting to Online Operations

If you want to shift your business from brick and mortar to click and order, there is more to it than building a website and having a shop-plugin. You see, many brick and mortar store owners make one common mistake. They see their website as only an online version of their real store. But online shopping doesn’t work like shopping offline. Consumers today don’t find stores online by accident or click through the pages for fun.

There are three steps to transform a struggling offline business into a thriving online business:

Help people find you online.
Adapt your product range to that of online shoppers’ behavior.
Encourage the consumer to return to your online store.

If you follow those simple steps in order, you’ll have a very high chance of weathering the storm and thriving despite a global crisis. You might even come out stronger than before. Before we go there, let us give you advice on how to get the most out of this article: Read it with an empty cup.

As Dan Lok often says, two of the most dangerous statements in business are, I know that and, My business is different. It might feel like you already know some of the strategies we’ll discuss. Or, you think your business is different and you and your clients have a special relationship. Your way of doing business is different, right?

Are you ready for the unpleasant truth?

If these differences were enough, you wouldn’t be struggling right now. You only know it if you live it. Study the tips in this article carefully, and allow yourself to accept insights that are radically different from what you intended to do.

From Brick and Mortar to E-Commerce Success: How to Get Consumers to Find Your Online Store

If you want people to find you online, you can do several things. One of the most essential things is experimental marketing. Why? Right now, there are countless online shops out there offering the same products as you. If you want to stand out, it’s crucial to become visible. You can use short-term and long-term strategies. Which one fits you best depends on your business.

If you want to use Facebook as an advertising platform, make sure to keep Facebook’s strict rules and regulations in mind. For products that are somewhat controversial, Facebook will often not allow you to advertise them. In this case, you can use either Google ads or create educational content.

As a next step, you can optimize this content for search engine visibility. Using this method to promote your business is called SEO marketing.

The Power of Niche Marketing Techniques

If you want to shift to online operations, you may need to become more of a niche business. The most effective marketing happens when you have a niche. Why? Because online shoppers already know what they’re looking for, specifically, do you understand? You see, if you are an offline brick and mortar store, people might like to walk through your shop. They can walk around the and discover different things they like.

Online, however, people look for a product with a purpose and an intention in mind. If you send them to your store with marketing, you also need them to have an intention. Imagine you were a customer yourself. Let’s say you saw an ad that says, Visit the ABC store now, we have all kinds of products.

Would you click it with a serious buying intention? Probably not. The ad isn’t specific enough, or niche enough. You were not looking for something specific, and the ad didn’t give you a clear picture of what is waiting for you.

But what if you were looking for a birthday gift? Imagine you see an ad that says: Trendy Gifts, the gift shop that has the greatest selection of birthday gifts available. How would you react now? This ad was targeting the niche of gift-giving, but the same is true for any kind of niche. In what niche could you specialize? Here are some examples of niche online stores that work:

Household products (brooms, cleaning supplies)
Athletic apparel
Electronics for gaming
Beauty products

Those are just a few of many niche examples.

Why Niches Magically Attract More Customers

Why is having a niche essential? Consumers today want what they are looking for immediately. They neither have the attention span nor the patience to browse for too long. Having a broad range of products isn’t as much of an advantage anymore as it had been a few years ago. But where is the difference between the ads before? Didn’t it say we have the greatest selection of gifts available?

Yes, think about why it works: If you are looking for a specific thing, what good is a vast range of random products? If you are looking for a gift, it’s a hassle to browse through clothes, electronics, household items. But if you have a great selection available for a specific demand, it might be enticing again.

There is another advantage to a niche: You can tap into an existing demand. What’s the benefit? Did you ever have a product in your store that no one ever bought, even if you reduced the price? The reason was probably not the cost, but the fact that no one was looking for it.

If you only offer products a niche that people are interested in, chances are you can sell much more.

There is even more to niches – you can specialize even deeper. Let’s say you want to dive into the beauty niche. You can choose to specialize in organic skincare only. That’s a niche within a niche. You won’t offer all beauty products such as hair products, makeup, and skincare. Only organic skincare. Want to be even more specialized, and even more niche? You could only sell only skincare for the face.

Be careful not to specialize too much. Before choosing a niche, do proper research and make sure that you have a market with a demand waiting for you. Important: Just having a niche doesn’t create demand. Specializing in an existing need and pulling in that traffic is what niche marketing is all about.

How to Adapt Your Product Range for Online Success

If you take a look at successful e-commerce entrepreneurs, you will notice a trend. Most of them say, Start with a general store, find one winner and scale that one. This advice sounds simple, but it isn’t easy. That “winner” is a product that sells like the proverbial hotcakes. To find it, you need an intense research process. Also, you have pitfalls to avoid. Before we go into useful advice on how to adapt your product range let’s talk about those pitfalls. This advice might seem counter-intuitive. Especially if you had a brick and mortar store before, this is crucial for a future e-commerce success.

What are some pitfalls or warning signs that you might not be setting yourself up for online success?

E-Commerce Pitfall #1: You are Overly Attached to your Product

Most e-commerce beginners choose a product based on what they like. But you are not your customer. For e-commerce to work, the only thing that counts is data. Analyze the market, see what works and then invest in that product. You might see a product that doesn’t even make sense to you but sells 100 units a day. Then you see a product that looks like people will immediately buy – but they don’t. Be brave enough to drop a product that doesn’t return results as fast as possible. Yes, it might be disappointing to be wrong with your intuition, but this comes with experience. Just move on, fail fast, fail forward and win sooner.

E-Commerce Pitfall #2: You Don’t Research Enough

It’s not enough to have a deep understanding of the market need. What good is it if you can’t deliver what people order? That’s why it’s just as important to gather intel on your suppliers. Especially in e-commerce, where you can source products directly from manufacturers. Sourcing directly most likely costs you a fraction of what you are paying now. That’s why many e-commerce stores have a higher profit margin than a brick and mortar shop.

Yet, high margins don’t matter if you can’t sell anything. Here are some things you need to look out for:

Is the supplier reliable? Check testimonials, ratings, and comments. Give them a small order to test their product quality, and write them messages to test how responsive they are.
Is the supplier big enough? What is their stock size, how fast do they restock? How long have they been in business, how long have they been on the platform you use to buy from them?
How fast does the supplier ship? Consider this in the shipment times you give your customers. If you have a product that is in high demand and you get many sales, it pays to use a different approach. You can partner with a warehouse in the country you are targeting. Ship several of the high-demand units to it upfront. This way, when you get an order, you can ship the product quickly and improve customer experience. What is a highly in-demand product? A good rule of thumb is if you get 30 orders per product per day.
What quality do the supplier’s products have, and how do they deal with faulty units? (What’s the return policy, warranty conditions, repair times?)

E-Commerce Pitfall #3: You Don’t Know Your Metrics

How did you imagine going from offline to online? Some brick and mortar business owners think it just means putting their stock on a website. Those businesses will have an unpleasant awakening soon. E-commerce is a noisy marketplace, and similar online stores will fight you for customers, quite brutally.

Without proper online marketing, it’s highly unlikely to get online customers at all. Since everyone is marketing, you need to outmaneuver the competition. As Sun Tzu said: A battle is won before it is fought.

Sun Tzu also said, If you know yourself and your enemies, you don’t need to fear a hundred battles. If you know only yourself but nor enemies, for every victory, there will be a defeat. If you know neither yourself nor your enemy, you will lose every battle. This wisdom is true in e-commerce as well. If you know what your competition is doing, what they spend in marketing and their strategy, you can win

Important Metrics that can Make or Break your Business

One of the most important metrics for this is the CAC or customer acquisition cost. This metric tells you how much it costs you to acquire a customer. To lead customers from the first click to the sale can be quite expensive. Why? Because unlike offline, the online buying journey has more steps. These steps include:

Seeing an ad

Clicking it

Visiting the site

Looking at the product

Putting it in the cart

Going to checkout

Buying

Even though you only pay for people seeing your ad and/or clicking it, without a sale, this investment is in vain. Their buying journey with you can end at any time, and then your ad was ineffective.

Let’s say you have a product that costs you $5 to source, including shipping, and you are selling it for $19.95. You now have a profit margin of $14.95.

This means you can spend theoretically spend $14.94 to acquire a customer and still make a profit, even if it’s small. Now take a look at the statistics of your campaign. Do your expenses shoot over your CAC? If yes, you are losing money, even if you sell a hundred products.

A Simple Way to Win the CAC War

This might be one of the most significant changes for brick and mortar store owners. Even selling thousands of products doesn’t mean you make any profit.

Make sure to have as high a maximum CAC as possible. Because if you can outspend your competition, you’ll win the war for customers.

For example, let’s say you have a maximum CAC of $100, and your competitor has a maximum CAC of $15

This means you can spend up to $85 more per customer in marketing. This way you will attract more traffic, and you can dominate your competition.

How do you get a higher CAC? Lower your cost for advertising. Now, we’re not saying to spend less on it. You see, some platforms reward you if you get a lot of engagement on your ads.

For example, on Facebook, if your ad gets shared, your cost to run it lowers. This is why the same ad can have a CAC of 15 or 100. Don’t try to do it yourself if you have no experience. It would be less expensive to hire an expert who knows what they are doing.

How to Adapt your Product Range the Right Way

Now that you know how to avoid some critical pitfalls let’s talk about how to find the right product. There are several strategies to do this. The first is to tap into an existing trend, the second is planning for the long run.

To use existing trends, watch social media ads closely. You might notice that certain product ads get thousands of likes in a few hours or days.

For example, if the ad runs for a few days and already has hundreds or thousands of likes, it went viral, which is good. To make sure, look for the product specifically and observe the reaction to other ads for it. If you see an overall high demand, it’s safer to invest in it.

There is never a guarantee that it will work, of course, but you can stack the deck in your favor. You can do this by being very cautious in testing. It might always be that a trend is only short-lived. Once you notice it, it might be declining already.

So don’t only look for one product at a time. The worst number in business is one.

How to Win Over the Online Consumer

Alright, you have chosen a niche, invested in marketing and are attracting clients. Now what? It’s very expensive to acquire new customers, but very cheap to upsell existing ones.

This means you want to figure out how to build strong relationships with your customers. What bonuses can you give them for staying loyal to you? How are you engaging them? If you make them feel validated and cherished, they will come back to you.

Think of your own buying behaviors online: Why are you coming back to individual sellers? Why do you never come back to others?

To engage customers to return, you can give them specific incentives such as:

A discount code for their next order

A discount or bonus if they refer a friend to your shop (perhaps their friend gets a discount as well)

Add an extra gift to their order for free, as a surprise

Ask them for their feedback on your store, and if you implement their feedback, let them know you followed their advice.

Include a personalized, handwritten thank you note in their order. This personal note will be appreciated when they open their package.

With strategies like the above, it’s easier to bring your brick and mortar store into the online world.

What’s the Most Important Thing Brick and Mortar Store Owners Need Right Now?

With the information in this article, you may or may not have an idea what you can do to save your business and lifestyle as an entrepreneur. But you likely have more questions:

Which suppliers can you trust? What trends will occur in a few months? Which online marketing strategy works best specifically for your business and your customers?

Of course, you can find this out, if you are willing to invest time and money in trial and error (which will teach you a lot, but take up a lot of your time and resources.)

Perhaps you neither have time nor money to waste right now. That’s why Dan Lok put together a high-level advisory board. Its purpose is to help distinguished entrepreneurs to create generational wealth even in times of crisis.

Distinguished entrepreneurs are dragons. Dragons are visionaries, wise strategists, fearless leaders, and daring enterprisers. The dragons will either dominate an industry or shape an industry—they are the Kings or Queens of their industry. Dragons can rise above a global crisis, because they have what it takes to survive the crisis.

Do you see yourself as a future King in the online space? Then you’ll want to draw experience from people who already failed for you. You’ll want to avoid pitfalls so you can be more successful faster. Imagine how you can grow if you learn from people 10,20 or 100 times more successful than you are.

If being a dragon sounds like you, click here.

Please note: This a very exclusive group. Only 100 entrepreneurs are accepted, so act now before your seat is taken.

How To Attract Better Clients And Raise Your Prices (With Zero Resistance)

April 23, 2020 by Dan Lok

Dealing with difficult clients can be a nightmare. Knowing how to attract better clients will not only increase your business growth, but also your peace of mind.

Most people do not know how to attract better clients. They get stuck in the mindset of thinking their product isn’t good enough, or their price is already too high. As a result, they think that their current clients are the only ones they can do business with. In reality, their limiting beliefs are the only thing holding them back. And the truth is that knowing how to attract better clients has nothing to do with your product, price or the marketplace. It has to do with you.

Think about how you got to where you currently are. You might have a few clients you are working with, and charge them a certain amount. However, every time you try to get new clients and raise your prices, you are met with resistance. And this happens to almost everyone you talk to. Why is this the case? You never had difficulty pitching your price in the past. Why only now, are you suddenly meeting resistance when you are trying to go for something greater?

As you’ll soon discover, one of the biggest reasons why business owners and entrepreneurs don’t know how to attract better clients is because of themselves. If you are struggling to attract better clients and raise your prices without resistance, here are some of my best tips on how to overcome these issues.

If You Can’t Attract Better Clients, It’s Your Fault

If you’re struggling to attract better clients, you need to take a step back and analyze the situation. What is the reason you aren’t able to attract better clients? What’s the common factor that’s holding you back? If you analyze deeply enough, you may come to a shocking conclusion: The common factor is you.

In life, many people struggle to get what they want. This is evident with people who are trapped in the rat race and unsatisfied with their jobs. They go to work every single day from 9-5. They force themselves to wake up sleep deprived. They’re miserable, and would much rather do something else, like chasing their dreams or finally starting their own business. Yet despite their desire, nothing ever changes. They’re still stuck at their boring old jobs, settling for something they don’t want. Why?

The reason is because of themselves. They hold themselves back with their own limiting beliefs. For example, a 23 year old might want to quit their job and become an entrepreneur. Yet they can’t, because they’re afraid they won’t be able to pay the bills. They’re afraid their business venture will not succeed, and they’ll be left on the streets broke. These are fears that they themselves create, that are not reality.

Until they decide to overcome their own limiting beliefs, they will never find success. The same is true for attracting better clients – unless you believe you can do so, unless you believe you are worthy, you will never get them.

Your Clients Can Sense Your Fear, Doubt And Uncertainty

This is true when it comes to business and in life. Humans can smell other people’s doubt, fears and uncertainty from a mile away. This is why knowing how to attract better clients has nothing to do with the actual product you are offering. Your clients are picking up on your own internal struggle and the limiting beliefs that are in your head. As a result, they don’t believe that you can get them the results they want, because you yourself do not believe that either. If you can’t convince yourself, how can you expect to convince your clients?

When interacting with other people, we give off unconscious behaviors that others judge us on. These are things such as our body language, tonality, the words we use and how we carry ourselves. If we speak in a confident manner, with a clear booming voice while standing up straight, others will perceive us as confident. But if we hunch over, and whisper when we are talking to our prospects, how do you think they will react when you say you charge X amount for your service?

Sell Me This Pen, And Do It Consistently

Here’s an example of how unconscious factors affect the clients you attract and the prices you can charge. Hold a pen in your hand, and repeat the following sentence out loud as though you were talking to a client:

“I charge $1 for this pen.”

Carefully note how you said that sentence. Your tonality, speed at which you said it and how loud your voice is. Now say this sentence out loud:

“I charge $10,000 for this pen.”

Did you notice a difference? Most likely when you said the second sentence, it differed from the first way you said it. You might have hesitated slightly, or your voice could have changed. This is because internally, you do not believe that a pen is worth $10,000.

Now imagine that you are offering a product or service to your clients, and you tried to raise your price that you charge them. When you tell them your price, the exact same thing is going to happen. If you do not believe that your product or service is worth what you say it is, you are going to hesitate. That slight difference in how you say your price, is what your client is going to pick up on. And if they sense that you are conflicted with how much you charge for your service, they will know you are bluffing them.

The 4 Types of Limiting Beliefs That Are Holding You Back

In order to get the kind of clients at the prices you want, you need to overcome your limiting beliefs. As you saw with the pen exercise, unless you fully believe what you are saying, your voice is going to rise like a helium balloon.

The reason your communication pattern changes is because of one of these reasons:

You are attached to the sale
You don’t believe in your product
You don’t believe your product is worth that price
You are afraid of your prospect

If you want to overcome your limiting beliefs, you need to change your mindset and do the opposite. For example, if you believe the reason you can’t get what you want is because you are attached to the sale, you’ll need to practice having an ‘I don’t care attitude’.

Let’s go into each of these 4 beliefs, and how you can overcome them.

Limiting Belief #1: Attachment To The Sale

One of the most common reasons people don’t know how to attract better clients, is because they are attached to the sale. They are attached to the outcome of closing the prospect, and are afraid of not being able to make the prospect say yes. If you go into a business meeting with this mindset, you are setting yourself up for failure.

When you are attached to a sale, the way you communicate will come off as needy or desperate. If you’ve been in business long enough, you’ll know one thing: People don’t do business with needy and desperate people.

No one likes to do business with someone who is needy. It’s a trait that puts people off, and makes them uncomfortable. Instead, you should have the mindset that you are good no matter what happens.

One of the core principles I teach all my students as closers, is that it has nothing to do with you. Whether or not you make the sale, has NOTHING TO DO WITH YOU. If you successfully close the prospect on a $10,000 deal, it has nothing to do with you. If you fail to close the prospect and they say no to your offer, it has nothing to do with you. So many people beat themselves up over what they perceive are their mistakes, when in reality it has nothing to do with them.

The truth is, whether or not your prospect buys is their decision. You can’t force them to say yes. The only thing you can do is influence them to see the value you bring to the table. If they say no, or you think the prospect is a bad fit, it’s completely fine to walk away.

Whether or not you make the sale, has NOTHING TO DO WITH YOU.

Limiting Belief #2: You Have No Belief In Your Product

Another reason why entrepreneurs don’t know how to attract better clients is that they don’t believe in their product. They don’t believe their product or service can deliver the results they are promising.

If you are not certain about your product, if you do not display confidence, you cannot influence someone. Your prospect has their own doubts and fears they are dealing with when interacting with you. And if you yourself also display doubts and fears about your product, it is only going to add onto the doubt they have in their minds.

The only way you can influence the person you are talking, is if your confidence level is higher than theirs. Have you ever met a salesperson who seemed so certain about something, that you were influenced to buy what they were talking about? You might not have any idea what the product or service is about, but the way they spoke with such conviction convinced you that it would be a safe decision.

This is why people who are naive fall for scams or bad deals by smooth talking salespeople. They get entranced by the way the salesperson carries themselves, that they don’t stop to actually think about what they’re buying. If you want to learn how to attract better clients and raise your prices, you need to know how to do the same thing. You need to project confidence in the way you carry yourself, and infect your prospect with the same certainty. That is how you get them to say yes.

Certainty is influence. - Ed Mylett Share on X

Limiting Belief #3: Believing Your Product Is Too Expensive

Similar to limiting belief #2, you believe your product is not worth what you are charging. In the pen example, you had no trouble saying that a pen was worth a dollar, because that is the standard market price for a pen. But when you tried saying it was worth $10,000, you suddenly had difficulty doing so. This is because of the price.

Unlike limiting belief #2, this has nothing to do with the product itself. The pen is still a pen in both examples, however the price reflecting that pen is different. The reason why people struggle in knowing how to attract better clients is because deep down they think their product is too expensive. They don’t believe their product is worth so much, or they lack evidence that supports that belief.

For example, suppose you were offering consulting services and you charged $5,000 an hour. If someone had said yes to you before in the past, and you were able to generate for them a 10x ROI because of your consulting, you would easily be able to state your price to your next client. This is because you have evidence from your previous client that what you do works.

However, if you’ve never had a client pay you $5,000 for your services, how could you possibly have the confidence that your advice would work out? You have no reason to believe you can charge so much for your services. Because you have no reason, you have no belief.

To overcome this limiting belief, you need evidence. This could be from a case study, or a free trial you’ve done for clients in the past. The only way you’ll get confidence, is if you have the evidence to support it.

Confidence comes from competence. Share on X

Limiting Belief #4: Fear of Your Prospect

The last limiting belief that prevents people from learning how to attract better clients, is fear of the prospect. You might be new to the business world and lack experience dealing with people. Or your prospect might be intimidating in some way – either physically or mentally.

If you are afraid of your prospect, that is already a problem. You need to ask yourself why you are afraid, and overcome that issue. Are you afraid they will hurt you? Do you fear they will discover you are a scammer? Or is it something else about your prospect, such as how they look or how they smell?

Being afraid of your prospect is actually a more common issue than most people know. Of everyone that you interact with, not everyone is going to like you. And the truth is, they don’t have to. Just like you aren’t going to like everyone you meet, they aren’t necessarily going to like you. But despite how you or your prospect personally feels about each other, you need to put those feelings aside. Your personal life and your business life should be kept separate. You have something they want, and they have something you want. It’s a fair trade and exchange, where both parties walk away as winners.

If you have a valuable product or service that you can offer your prospect, there is no need to fear them. The most common reason why people are afraid of the prospect, is because they have nothing of value to offer them. In that scenario, it is perfectly fine to walk away and not close the deal. After all, you two are not a good fit, which means there is no reason to do business. Move on, and find someone who is.

The 6 Step Process To Learning How To Get Your Dream Clients With Ease

Most people struggle to know how to attract better clients and raise their prices without objections. The biggest reason for their lack of success, are their limiting beliefs that hold them back.

Unless these limiting beliefs are dealt with, you will not be able to find success. Your prospect will sense your unconscious behaviour, and become turned off or suspicious as to your true motives.

Overcoming these limiting beliefs is the first step towards getting what you want in business and in life. Unless you’re able to confidently assert yourself, you won’t be able to get the prospect to say yes to your product or your price.

I know many entrepreneurs that struggle to attract the kind of clients they deserve. They’re stuck dealing with bad clients that are difficult to work with, and don’t pay them what they’re worth. The biggest problem is that they put up with these clients, when in reality they are worth so much more. That’s why I’ve put together a 6 step program to help any struggling entrepreneur or business owner overcome these objections to get the clients they deserve.

If you’re tired of being undercharged or dealing with bad clients, and want a step by step system that allows you to attract your dream clients with ease and charge them the prices you want, click here to get my 6 Steps To 6 Figures Formula Program now.

The Blueprint To Building A Sustainable 7 Figure Online Business

April 3, 2020 by Dan Lok

How can you build a sustainable 7 figure online business? How is it different from earning 4, 5 or 6 figures online? And how can you scale to success?

It’s very well possible to build a 7 figure online business. The online world offers lots of potential for making money – be it eCommerce stores, affiliate marketing or social media marketing. But if you want to build your online empire, you probably also want to do it fast and make it sustainable.

Dan Lok scaled his business from zero to 8 figures in one year, all by leveraging the power of online opportunities. How did he do that? His success is a mix of many factors such as online presence, using the right strategies to scale, and knowing how to close any kind of deal.

The power of the online world is immense if you know how to leverage it. If you don’t know how to use it yet, that’s no problem. You’ve come to the right place to learn. In this article, we will provide you the blueprint to building a sustainable 7 figure online business.

The Start of Your 7 Figure Online Business?

Your 7 figure online business starts with your mindset. When you want to make a million dollars your mind has to be ready for it. Most people aren’t raised rich, so having that much money is overwhelming to them.

Maybe you have seen people like this before? They have all these ideas about how to make it big but, in the end, they never follow through. They never get started. In fact, they only dream about success instead of pursuing it. Those people don’t have a millionaire mindset.

Instead, they are waiting until they are ready. The issue with that is, you will never feel 100% ready. So they never start. They are full of excuses. Don’t wait until everything is perfect. Start now and build the plane as you are flying it.

When you want to be wealthy, having an online business is one of the easiest ways to get there. But still, you have to be ready for pain and discomfort. Being successful means saying no to many things. It also means making sacrifices. Are you ready for that?

To build your 7 figure online business you want to be aware of all this. At the same time, make sure you’re doing something you enjoy. Don’t do what everybody else is doing because it’s trending on social media. Find something that resonates with you.

How Can It Be Sustainable?

An online business – or any business really – is sustainable if you can make a decent income without you working more. Or, in other words, you earn more money per hour without working more. How’s that possible? An online business has an advantage in this because many processes can be automated.

You put your product online and automate the selling process. You don’t need to be there and for some offers, you don’t need any sales staff at all. It’s basically selling itself after you’ve set everything up.

Sustainable business is also not dependent on your time. When you work in a 9-5 job, for example, you get paid for your time. When you run an online business, however, and want to scale to 7 figures, you need to make much more money in one hour as you did before. So, the sales cycle you will be building has to be repeatable many many times. So sustainable actually means scalable and repeatable.

Build Your Personal Media Platform

To build a 7 figure online business you’ll definitely need a strong online presence. The more social media platforms you are on the better. There’s nothing like “too much” presence online. People need to know who you are and what your message is. Only then can they build trust in you – And they will only buy from you if they trust you.

Every social media platform has a different audience. So, if you are active on many of them, you have the power to address several audiences. Dan Lok has big accounts on every major social media app and they are definitely a reason for his huge success. As of now, his youtube has 2.5 million subscribers. So, everything he does is seen by millions of viewers each day.

If you pick one platform to start, then it should definitely be youtube. Why? Because youtube has the second most powerful search engine on the whole web. So, it’s your best place to start. But to scale up and get to 7 figures, you want to be omnipresent – you want to be active on every big platform.

To build your 7 figure empire, be present everywhere and outperform your competition. Through the content you put out, people connect with you and become your fans. This is vital because people buy people. There needs to be a human element in everything you do.

Once they know you and understand your “why” and your message, selling to them is much easier. A brand that has a face is always more successful than a brand that has just a logo. Why? Because people don’t connect with logos. There is no emotional connection.

So, when you do your personal media platform right, it makes your clients chase you – instead of you chasing them.

What’s Your Message?

The next aspect that will make your 7 figure online business successful is your message and your personal brand. The most important point is, you have to stand for something. Most people make the mistake of trying to market to everyone. That doesn’t work because you become too generic. Generic doesn’t stand out.

To have a clear message you have to identify your target audience. And I repeat – your target audience isn’t everyone. Find out whom you want to serve. Men? Women? Students? Fitness junkies? After you’ve identified your audience you can model your message and brand accordingly. The right brand message is often polarizing. The right people will love you for it and the wrong people will be completely turned off – and you want it that way.

Your personal brand is extremely important for your online presence. It helps you to build a tribe of loyal fans who love you and want to buy from you. Having this kind of relationship with your fans is a form of social capital. According to Dan Lok himself, social capital is often more valuable than financial capital. If you know how to use your social capital wisely, you can turn it into financial capital anytime you need it – it’s almost like a byproduct.

Your personal brand is strongest if you base it on your talents and values. That’s when you are most authentic. When you boil it down, your personal brand is you. Of course, there are some things you won’t share online, but everything you share becomes part of your personal brand.

When you boil it down, your personal brand is you. Share on X

Products For 7 Figure Online Business

The next thing you’ll need for your 7 figure online business is a product to sell. It can be anything from a product you developed, to online training, or already existing products that you sell via an affiliate link. All these options are valid.

When you come up with a completely new product and your own idea you want to keep some things in mind, however. Before you start investing time and money into its creation check the market. Is there any demand for your product?

Is this something people really care about? In other words: is there a starving crowd hungry for your product? The thing is, you can’t create new demand in the market. You have to find out which demands and desires are already there. Then you offer a product following that.

If inventing your own product isn’t for you, then you want to look into affiliate marketing. It allows you to leverage products that already exist and to earn a commission from selling those.

But the best product to sell is online training or courses. This works especially well if you have a certain expertise in any field. Maybe you are a fitness expert, a growth hacker or an eCommerce owner… All you need to do is record online seminars, turn them into a program, and sell them.

How To Create Your Own Course

Creating your own online course is the easiest way to start your online business. Keep in mind, it has to be valuable, however. The people taking the course need to be able to create actual results. You will then take those results and use them for further marketing. Their success helps to build your brand further.

Now, how do you create such a course? First, it has to be a topic you know a lot about. Preferably something where you are already successful. Then you get into the thinking. How did you get successful? How can you reverse engineer your success for others? Spend some time on this. This is one of the cornerstones of your business.

A course that doesn’t work kills your reputation. Don’t create it just to make quick money. It should be something you actually care about, a message you want to share with this world. If it’s important to you, you will automatically create a better experience for your students too.

The best courses are split into several training sessions. It could be 4 weeks long or maybe 7 or 8 weeks. Give the students assignments so they can track and further their growth. You also don’t want to leave them alone with a bunch of videos. Create a support system around your course. Maybe there is a Facebook group or other kind of community? Create something that allows them to stay connected.

Scale Your 7 Figure Online Business With Premium Offers

The next step to your sustainable 7 figure online business is your offer. Huh? Don’t you have your product already? That’s true but your offer isn’t your product. An offer is your product plus value. It’s so vital that your prospects see the value in your offer. Maybe you include bonuses or other benefits?

Either way, to get to 7 figures you want to have premium offers. Those are offers that cost a bit more and are marketed towards affluent people. If you rely on low ticket offers alone, it will be so much more difficult to reach 7 figures.

How To Drive Traffic

Now, a product, an offer, and a social media presence are nice, but won’t help you much if nobody notices you. That’s why traffic is a key element of building a 7 figure online business. You need to drive traffic to your social media channels and your product.

The best source to drive traffic to your personal media platform is through Facebook ads or Google ads. However, SEO for Google is a bit harder to understand and running Facebook ads also got more difficult. That’s why many influencers start out on YouTube where the search engine is way easier to understand.

Anyway, from the source of your choice, the users enter your funnel. What’s a funnel? Imagine it like this. You might publish a YouTube video. At the end of the video, you leave a link to your product. From the product page, you send visitors to the next page where you offer them upsells. They check-out and are now in your system. In the future, you can send them through new funnels – by sending them an email, for example

So, the funnel is the path the users go through until they buy from you. It’s also what you use to get them to buy again. It’s a repeatable pipeline. You set it up once and now it’s generating income for you by itself.

Traffic Superstar: Webinars

One of the best ways to sell your online course or training is through a webinar. Webinars are so successful because they do the selling for you. They provide your lead with all the information they need because, usually, you give them some free content.

If a prospect likes the webinar content they will likely buy your course. So, the webinar automates your sales process. Automation is the only way to build a 7 figure online business. You can’t scale your business that far if you do every sales conversation one on one.

A well-built funnel with a valuable webinar will do the selling for you. You set it up once and it generates money while you sleep, travel, or do whatever you enjoy. It ensures that you have time for bigger business questions and strategic planning instead of having to worry about the daily business operations.

So, with your funnel, you drive traffic to your webinar. However, after the webinar, the funnel doesn’t stop. You want to make sure your funnel is well developed and tells the prospect what to do next. Do they go to the next page? Should they wait for an email from you? Whatever it is, set the expectations right from the beginning.

Webinar Success Through Platform Closing

Before the webinar can do the selling for you, you have to create it. There is one crucial thing you want to pay attention to. In a webinar, you are basically holding a sales pitch (a very valuable one). Usually, you start with the content that you promised. At the end of the webinar, you pitch your paid program.

For this to be successful, you’ll need a skill called platform closing. It’s a special form of closing sales because you aren’t in a face to face conversation with the prospect. They are watching a recording of your selling. That means you can’t ask them any questions and you have to guess how ready they are to buy.

Platform closing is used when you sell something on stage – hence the name. A webinar is similar to a stage, as the communication is from one person (you) to many (any prospect that watches the webinar).

For platform closing to succeed you need to build up a universal pain that all your potential prospects share. You also have to handle common objections and answer pressing questions. Building that perfect webinar might take a while.

7 Figure Online Business Made Easy

Maybe you are thinking now “this all sounds like a lot of work”. It’s true, to follow this blueprint you need some endurance. And you also need to be willing to deep dive into the different aspects of your business. You need to become an expert on how to create online courses. Learn how to build a funnel. Think exactly about your target market and your branding message.

Or, you could hire people who do it all for you. But, there is one more thing you could do. If you are a serious influencer or entrepreneur and already earn $300,000 in revenue – then you might qualify for Dan Lok’s High Ticket Influencer program.

This program is for you if you want to scale your business to 7 figures beyond using social media, generate predictable ROI every month, and want your business to run even when you’re not there.

High Ticker Influencer encompasses everything from marketing, sales, branding, finances, production, and everything else you’ll need to scale your empire. Explore the 12 weeks intensive HTI here.