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Marketing

Speak For Free And Get Paid?

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Many years ago when I first got started as a speaker…

I had people tell me things like…

“You’ve got to do free gigs for a few years, and build your reputation before you make big money as a speaker.”

And it’s true.

If you think of any famous speaker, they have a great reputation.

They’re well known, and they’re paid hundreds of thousands for a keynote speech.

But if you know me, you’ll know there was no way I was going to speak for free.

If I’m going to practice a 90 min speech and put in countless hours to make it as good as possible…

Then I want to be compensated for my time.

But I was a “nobody” at the time, so there was no way anyone would pay to see me speak.

That’s when I discovered the “speak for free” model, where you speak for free at a big event, and sell your products and services.

With this model, you give 50% of your earnings to the event organizer, but if you’re good enough, you can make 50k or 100K per speech or more.

Since starting as a speaker in my 20s, I’ve generated hundreds of millions of dollars in my career, and a big portion of that is because of my speaking skills.

The good thing is, when you’re a good platform closer, event organizers will jump at the chance to have you speak at their events, because you’ll help them recoup their event costs.

So, in this week’s newsletter, you’ll get actionable tips and strategies for building powerful and captivating public speaking and platform closing skills…

So the next time you’re speaking in front of an audience, you can capitalize on this opportunity, get more clients, and make more money at the same time.

Now, before we get started, I recommend you watch my TedX talk on the self-image >>

So you can refresh your mind on what a professional speaker looks and sounds like.

All done?

Great, let’s get started.

Why Your Sub-Communications Are VITAL On Stage

I’m almost certain you’ve heard your words are only 7% of everything you’re saying.

The other 93% is made up of body language (55%) and vocal tonality (38%).

When you’re closing on the phone and your prospect can’t see you, your vocal tone becomes 93% of what you’re saying.

But on stage you’ve got your body language to master as well.

So, what better way to learn effective body language tips than from a world public speaking champion >>

Next is vocal tonality, so here are…

5 Different Ways To Use Your Voice

There are countless different vocal tonalities you can use in conversation.

I’m sure you’re already aware of many of them…

And here are just a few…

Authoritative, caring, cheerful, coarse, conservative, conversational, casual, and dry.

When you’re closing on stage, you want to use authoritative, conversational, certain and confident vocal tones, and any others you feel will aid your presentation.

To illustrate just how important vocal tone is, click here to watch me demonstrate 5 different tonalities with my good friend Peng Joon >>

This video will help you with your sales calls as well, so it’s definitely worth your time.

How To Speak With Confidence

As I mentioned before, speaking with confidence is KEY in all public speeches, and it’s even more important when you’re selling from the stage.

The problem is we’ve learned unconscious habits throughout our life that we must train if we want to captivate people when we’re on stage.

This next tip follows on from the previous tip on vocal tonality.

If you want a quick way of sounding more certain and confident, don’t make a statement and sound like you’re asking a question.

Rather than attempt to explain how to do it here, this video provides a great explanation >>

When you watch the video above, you’ll also get 2 more tips for speaking with confidence which will greatly improve your presentations.

How To Captivate Your Audience

If you look at all the great speakers, you’ll see they all have a few things in common.

1. They’re givers not takers

Even though you’re selling something, whether it be an idea, or a product or service, you’re always giving.

You’re giving them a new perspective.

You’re giving them permission to take action on their dreams.

You’re giving them the opportunity of a better life, amongst other things.

Never forget this.

The audience will be completely captivated by your presentation if you’re adding value to their lives.

2. They’re authentic

Stand for something, believe in it 100%, and don’t be afraid to speak your mind.

There’s something very appealing about a genuine person…

As we can smell inauthenticity a mile away.

3. They’re great storytellers

As they say, “facts tell, but stories sell.”

Never make a point without telling a story and never tell a story without making a point.

Hone your storytelling skills and you’ll watch your income skyrocket over time.

This will help you in many other areas of your business, especially marketing and sales.

Secrets To Selling From The Stage

So let’s pretend you can do all of what I’ve mentioned so far.

What’s the next step?

How do you actually structure your presentation to sell from the stage?

Good question, and one that can’t be explained in one newsletter, let alone the rest of this one.

With that said, I don’t want to leave you empty handed.

So, in the next two videos, you’ll discover powerful tips for stage selling.

As usual, there are many things to do on stage as you sell.

So, click here to discover the a vital secret to stage selling >>

And click here for two important factors to consider in your presentation >>

In Closing…

When practicing your speech, you’ll want to work on your body language, vocal tone, and delivery.

I believe stage selling is a dying art, so if you can sell from the stage, you’re streets ahead of your competition.

If you’d like some of my help honing your public speaking skills, then you’ll love my training Public Speaking Secrets >>

This training will help you become the speaker you were born to be.

Until next time, go high ticket,

Dan Lok

P.S. – We’re less than a month away from our next S.M.A.R.T. Challenge™.

If you want to know how to sell more and scale your business in any economic climate, then you won’t want to miss this event, [Name].

You’ll get my entire business playbook responsible for over $100 million in sales in just a few short years.

You’ll get to surround yourself with other experts, speakers, trainers, coaches, and consultants, operating at the highest levels, and so much more.

For the full scoop on what will surely be an explosive 3 days together, click here >>

Never Overlook THIS In Your Biz..

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I’m about to share with you something so many coaches, experts, consultants, and trainers greatly overlook…

It’s something so important your business can’t survive without it.

Now you may think I’m talking about sales, and as important as sales are…

I’m referring to marketing.

One of the big reasons my YouTube channel has over 4.5 million subscribers and counting…

Is because I use proven marketing principles in my videos and copywriting for the channel.

Whether you want to grow your business faster, speak on stage, appear on podcasts or TV shows, your marketing will help you do that.

So in this week’s newsletter you’ll discover what I believe are some of the most important things your marketing should have to cut through a noisey marketplace.

Why Marketing Is So Important

You already know without marketing, you’ll never get your name out there.

But what’s the actual point of marketing?

Well, as Peter Drucker says “The aim of marketing is to make selling superfluous.”

Not only do you want the selling of your product or service to become unnecessary…

But you also want people to be sold on you with little convincing.

You should be creating marketing pieces often, on multiple platforms, so the longer you’re in business, the easier it becomes.

If you look at my content, I’ve got TikTok, YouTube, Facebook, Instagram, Twitter, and a website blog that continues to grow.

Now, there’s now way I can create all that content myself, I’m blessed to have a big enough team to help me.

But you want the decision to work with you to be a “no-brainer”.

Simply put, marketing is selling at scale.

Put out one piece of content and an unlimited number of people can see it.

My online content is a perfect example of this.

At any moment, thousands of people are consuming my content and discovering me for the first time, or getting to know me, my brand, and what I do on a deeper level.

Why Your Message Is The Most Important Piece Of Your Marketing

If you look at anyone who’s successful in business, they’ll have a strong message.

They’re not vanilla.

You’ll either like them or you don’t, and that’s what you must portray in your marketing.

You want to be for somebody, NOT for everybody.

My mentor Dan Peña is a perfect example of that.

If you’re familiar with him, you’ll know that like me, he’s not everyone’s cup of tea.

Your marketing should attract the right people and repel everyone else.

And the best way to do this is to be authentic.

Speak from the heart without filtering what you’re saying or being obnoxious.

The more REAL you are, the easier you’ll find it to attract the right people to your business.

Back when I taught HTC™, one of my messages was “Develop a high income skill”.

I still believe that today, but another one of my messages is “Go high ticket”.

So, what’s your message?

Take some time to think about it and weave it into your marketing.

If you’d like some help creating your marketing message, then watch this video >>

Why You Must Stand For Something

I’m certain you got into business because you want to make change in the world.

You stand for something specific and that’s why you do what you do.

Before we switched to our current niche, I stood for impacting people with financial education.

I didn’t, and still don’t believe traditional education gets the job done.

I do believe that if you want to become a Doctor, Lawyer, Accountant, etc then you must go to college.

But if you want to become financially successful, there are ways of doing it without going to college, and getting into hundreds of thousands of dollars of debt.

And I made sure this message often in my marketing and YouTube videos.

For that reason, my message can be seen as polarizing.

Because some will resonate with it, while others won’t.

And you should be OK with that.

If you’re afraid of being polarizing, then it’s possible you’re a people pleaser, and if so, that is something to work on.

I understand when you put yourself out there you may care what others think of you, your business, or your content…

But you’ll never please everyone, and you shouldn’t care what the people who disagree with you think.

If you worry about what others think, then click here to watch this short video >>

In Closing…

Alway remember.

You’re known for what you believe, not just what you know.

Everything we’ve spoken about is part of what makes up your brand.

One of the first newsletters I wrote was all about branding, so I recommend you look out for an email with the title “Your Ultimate Guide To Personal Branding”… or “5 killer personal branding secrets”.

It will help you craft a deliberate personal brand you can be proud of.

Until next time… go high ticket,

Dan Lok

P.S.- If you haven’t heard, our next S.M.A.R.T. Challenge™  is just weeks away.

Over 3 value-packed days, you’ll get some of my best business strategies on how to improve your offer, lead flow, and sales.

I’ve used these techniques to sell over $100 million in just a few years…

And now I want to hand them to you on a silver platter, so you can SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate.

Click here for the full scoop and to secure your seat >>

You’ll be glad you did

Post-Launch Strategies: Growing and Scaling Your Course

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Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is www.danlokshop.com  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Launch Day! Unveiling Your Successful Kajabi Course

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Hello, course creator!

Today marks an exhilarating day – the long-awaited launch of your Kajabi course. Congratulations on reaching this milestone! 

As we embark on this momentous journey together, I want to ensure that your launch day is nothing short of remarkable. 

In this guide, I’ll provide you with a step-by-step approach to unveil your successful Kajabi course with confidence, excitement, and poise.

Step 1: Celebrate Your Accomplishment 

Take a moment to acknowledge and celebrate your hard work, dedication, and creativity that went into creating your course! You’ve poured your heart and soul into this project, and it’s time to revel in your achievement. 

Treat yourself to something special and enjoy the sense of fulfillment that comes with sharing your knowledge with the world.

Step 2: Welcoming New Students 

As the course doors swing open, warmly greet your new students. Send out personalized welcome messages or emails to express your gratitude for their enrollment. 

Let them know how excited you are to have them on board and how your course will transform their learning experience.

Step 3: Managing Course Enrollments 

With the influx of new students, ensure that your course enrollment process is seamless. Double-check that your payment gateways are functioning correctly, and troubleshoot any potential issues in advance. 

A smooth enrollment process sets the stage for a positive learning journey.

Step 4: Guiding Student Access 

Once enrolled, guide your students on how to access the course materials. Provide clear instructions on navigating the course platform and accessing individual modules or lessons. 

If you have any assessments or quizzes, explain how they can interact with these valuable learning tools.

Step 5: Encourage Engagement and Interaction 

Foster a sense of community and engagement among your students right from the start. 

Encourage them to participate in discussions, ask questions, and share their thoughts. 

You can create a dedicated forum or community within your course platform where students can interact and learn from each other.

Step 6: Launch Day Specials 

To make your launch day even more enticing, consider offering limited-time specials or bonuses. 

These exclusive offers can create a sense of urgency, motivating potential students to enroll before the opportunity expires.

Step 7: Capture Feedback 

As your course begins, be open to receiving feedback from your students. Their insights can be invaluable in fine-tuning your course and enhancing the overall learning experience. 

Encourage them to provide feedback through surveys or direct messages.

If this is your first course, I recommend you get on the phone and call them! Let them know how much you appreciate their support and valuable feedback.

Step 8: Addressing Early Concerns 

During the launch phase, some students may have questions or concerns. Be prompt in addressing these queries and offering assistance.

Providing exceptional customer support demonstrates your commitment to their success.

Step 9: Social Media Buzz 

Leverage the power of social media to amplify your course launch.

Jump on lives, share updates, testimonials, and exciting snippets from your course content to build anticipation among your followers.

Step 10: Stay Committed 

Your launch day is just the beginning of an incredible journey.. 

Stay committed to nurturing your course, engaging with your students, and continuously improving your content. Your dedication to excellence will be reflected in the success of your students.

Remember, this is your moment to shine, and I have full confidence in your ability to deliver an exceptional learning experience. 

Celebrate the launch, embrace the opportunities ahead, and witness the impact of your knowledge and expertise on the lives of your students.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Not Paid What You’re Worth?

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Coaching can be one of the most rewarding and lucrative businesses you could start…

But, as you may know, you can’t just be a coach, consultant, expert, or trainer, and make a lot of money.

Your business must be a HIGH TICKET business.

One HUGE problem I see many coaches and consultants face is they don’t know their worth.

As such, they give away free strategy or clarity calls…

And don’t charge enough.

So, in this week’s newsletter you’ll discover how to charge what you’re worth, so you can make more money, and give yourself and your family the lifestyle they deserve.

Why Free Strategy Session Don’t Work

I know a lot of the “gurus” out there swear by giving away free sessions…

And on the surface it makes sense.

If you give away a full session and coach someone to help them achieve part of their goals, they’d be crazy not to work with you long term and pay for your time, right?

WRONG!

In my experience, a high percentage of people who take you up on a free session do so because it’s free.

And if you want to hear a funny story of when I first started out doing marketing consulting for free, you’ll love this video >>

So what’s the best way to close new clients?

I shot you a quick video where you’ll discover:

  • Why free strategy sessions are BAD for positioning
  • Why it’s hard to balance how much value to give in each call
  • How to set up a filter to ensure you only speak with qualified prospects
  • My 4 step qualification process that makes the above filter work, and more!

Click here to check out the video >>

So you now know why free coaching or consulting is a bad idea, but that’s only half the battle.

Your next problem could be charging too little for your time.

So let’s talk about that.

3 Reasons Why Undercharging Hurts Your Coaching Business

In my opinion, high ticket pricing is the only way to run a business.

Why?

Because low ticket prices create all kinds of issues.

One HUGE problem is your ability to spend money on marketing and advertising.

If your fees are low, there’s no way you can outspend your competitors for clients.

And this is just the beginning.

Here are 3 other reasons why undercharging hurts your coaching business.

  1. A new client doesn’t add much to your bottom line.

    If you’re going after cheap clients with a low cost offer, you’ll likely see a big client turnover as they aren’t very committed.

    You’re constantly having to hunt for new clients but if your margins are low, one client doesn’t make much difference to your business.

    Versus, high ticket clients which could mean an extra few thousand to your business.
  2. Naturally, if one client doesn’t make a huge difference to your business, you need far more clients to make 6 figures.

    Rather than 20 $5K clients to make $100K, you’ll need 200, $500 clients.

    Remember, Business is a game of margins not volume.
  3. The less they pay, the less committed they are, as I mentioned above, but they also value you and your expertise less.

    Versus, high ticket clients who are committed and truly value your time, expertise, and what you have to offer.

    They know real results take time, and they’re not afraid to put in the work to get what they want.

For 2 more reasons why undercharging hurts your business, click here >>

How To Calculate What Your Time Is Worth

No matter how much you want to make per year, your time has a specific value.

If you don’t know what that number is, you’ll likely invest your valuable time into tasks that won’t take you closer to your goals.

Put another way, if you invest your time into a task so you can save $50 an hour, but your time must be worth $200 an hour…

Then you haven’t saved $50. You’ve lost $150, because you could have earned $200 and outsourced the task for $50.

So, if you want to calculate how much your time must be worth in order to hit your income goals…

Click here for a very powerful video on the value of time and charging what you’re worth >>

In the above video, you’ll also discover WHY you may not be charging what you’re worth and more.

How To Know Your Worth and Ask For It

As you saw in the last video, your goal should be to ask for as much as the market is willing to pay.

If your clients are getting value and a good return on investment, then they’ll have no problem paying you what you’re worth.

Price is only a problem in the absence of value.

That’s how I’ve been able to go from charging $5K an hour, to $10K, and now to $25K per hour.

Because they’re not paying for my time, they’re paying for the value I bring to the hour.

Here’s a short clip from High Ticket Mastery™  where I talk about charging what you’re worth and the two common reactions people have when you tell them your price >>


In Closing…

Stay away from free sessions…

Don’t undercharge…

Know what your time must be worth…

And always charge as high as the market is willing to pay

Until next time… go high ticket,

Dan Lok

P.S. – If you want to charge what you’re worth, then you won’t want to miss the S.M.A.R.T. Challenge™…

Where over 3 mindblowing days, you’ll get the exact blueprint I’ve used to sell over $100 million in coaching and consulting in just a few short years.

You’ll also surround yourself with hundreds of high level coaches, consultants, and experts, as you get my favorite strategies for SCALING, SYSTEMIZING, and SUSTAINING your business in any economic climate.

Everytime we run the challenge we step it up a notch, and if the last challenge is anything to go by, then this one will be a force to be reckoned with.

So, click here for the full scoop and secure your seat while you still can >>

Reaching Your Course Launch Goals: Final Preparations

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Hello, course creator! 

The countdown to your highly anticipated Kajabi course launch is nearing its end. 

In this article, I’ll guide you through the essential final preparations, incorporating some actionable exercises along the way to help you define the best strategies for your unique course. 

Let’s get started..

Step 1: Review and Finalize Course Content

Take some time to meticulously review all your course materials. Pay attention to areas that may need improvement or further clarification. 

Organize your content in a logical sequence that provides a seamless learning experience for your students.

Step 2: Test Your Sales Funnels

Put yourself in the shoes of a potential student and navigate through your sales funnels. Identify any friction points or technical glitches that may hinder the enrollment process. 

Ensure your payment gateways are set up correctly and conduct test transactions to verify smooth processing.

Step 3: Polish Promotional Materials

Gather feedback from friends, family, or colleagues on your promotional copy. Ask for their input on whether the value proposition is clear and compelling. 

Craft persuasive and engaging copy for your landing pages, emails, and social media posts that resonate with your target audience.

Step 4: Implement Last-Minute Marketing Efforts

Now’s the time to brainstorm innovative ideas to create excitement around your course launch. Consider hosting a live webinar or collaborating with influencers to expand your reach and generate buzz. 

Execute your marketing plan and create a content calendar for pre-launch promotional activities.

Step 5: Address Pre-Launch Jitters

Acknowledge any pre-launch jitters or doubts that may be creeping in. Write down positive affirmations to counter these feelings and remind yourself of the value you’re providing to your future students. Embrace the excitement and positive energy surrounding your course launch.

Step 6: Stay Committed to Success

Reflect on the journey that led you to create this course. Reconnect with your purpose and envision the positive impact your course will have on your students. 

Reaffirm your commitment to success and visualize the thriving community of learners who will benefit from your course.

Step 7: Monitor Launch Day Performance

Outline key performance indicators (KPIs) to track on the launch day. These may include enrollment numbers, website traffic, and email open rates. 

Keep a close eye on the KPIs and use the data to make informed decisions about your marketing strategy.

Step 8: Continuous Improvement

Seek feedback from beta testers or early enrollees to identify areas for improvement in your course content. Use the feedback to make necessary refinements and adjustments to create the best learning experience possible.

By following these strategic steps and incorporating the exercises along the way, you’ll be well-prepared to launch your Kajabi course with confidence and success. 

Remember, preparation and dedication are the keys to a triumphant course launch.

And don’t forget to seize these valuable opportunities:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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