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Marketing

Kickstart Your Copy Career With AI

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AI is literally taking over the online space…

In recent times we’ve seen AI write sales copy…

Create amazing images…

Create music, and much more.

In fact, I’ve been using AI in my business for a long time in the form of chatbots and other software apps.

But today, we’ll focus on what AI can do for your copy career.

If you’re already a copywriter this email will help you use AI so you can do market research and finish copy projects faster.

If you’re not a copywriter yet, but want to get started, this newsletter will open your eyes to the possibilities of what AI can do…

And I’m also going to help you get the AI to write you simple forms of copy you can give to prospects to kickstart your copy career.

But first…

What Is ChatGPT?

There are many AI softwares online that can help you write copy, but one of the most well known is ChatGPT.

I’m almost certain you’ve heard of it by now, but if you haven’t, it reached 100 million users just two months after launch.

ChatGPT is trained to follow instructions, and this is why you want to pay close attention to this newsletter.

Because if you give it the wrong or bad instructions the information or copy it gives you won’t be any good.

Why ChatGPT is a Trap For Young Players

So can ChatGPT really produce mountains of copy faster than a human can write one email?

Yes, but as I mentioned above, you have to know what you’re doing.

I can see a lot of people wanting to get into copywriting and thinking the AI will do all the work for them…

So they log into it, ask it to write a few emails and give them to their new client, only to find out the emails didn’t perform well.

You must know how to write good copy BEFORE you use ChatGPT, or you’ll never know if your copy is any good.

But that doesn’t mean if you’re brand new to copy, you can’t play around with the AI and see how it works, etc.

How To Use ChatGPT For Market Research

Before you start any copy project you must know your market inside out.

You must know their goals, aspirations, pains, problems, roadblocks, and obstacles, and more.

And while in the past you may have had to search the internet for hours looking at forums, Facebook groups, online reviews, etc, ChatGPT is a very easy way of finding out the important info in mere minutes.

In this video you’ll discover >>

  • How to use ChatGPT to find out where the biggest demand for products is in the digital marketing space…
  • How to identify the ideal customer for the digital marketing space…
  • How to figure out the biggest pains and problems of people in the digital marketing space…
  • What the biggest trends are in the digital marketing space…

Now, there are an endless number of things you can instruct the AI to do for you, but…

You can literally copy the prompts used in the video, and switch out ‘Digital Marketing’ for a niche of your choice.

PRO TIP: A lot of copywriters hate market research, and just want to start writing, but market research is the most important step. Without the right information, you won’t know what to write and your copy won’t convert.

How To Use ChatGPT To Write Social Media Posts

Now you’ve got the right information about your target audience, you can begin asking the AI to write copy for you.

Ensure you’re still in the same window because the AI remembers everything you’ve asked it.

When you’re ready, click here to watch how to create Facebook, Instagram, and Twitter posts >>


Prompt the AI to write the posts for you and you’re welcome to keep what you like and change what you don’t. 

How To use ChatGPT To Write Sales Emails

Whether they be sales or value emails, every online business needs email.

And now you know how to use AI to write social media captions (another form of copy every online business needs)…

In a moment you’ll discover how to write a sales email using the AI.

As with social media and other forms of copy, there are many prompts you can give the AI, but as you’ll see in this video, the prompts don’t need to be complicated.

These videos are mainly to serve as a guide to give you ideas on what to ask the AI.

How To Write High Converting Cold Emails With ChatGPT

If you plan on reaching out to businesses with your free copy work tailored to their business…

You’ll need to know how to write great cold emails that get opened and responded to.

In this video the presenter gives various prompts to produce a good cold email he’d be happy to send out >>

It also shows you how to prompt the AI to keep what you like and change what you don’t and shorten the email so it’s easier to read.

He also covers how to get the AI to write subject lines.

In closing…

There are some writers who should be very scared of AI, and some who will always have a job.

Ultimately the AI is programmed by humans, and although it can learn a lot and very fast, there are some things it likely will NEVER be able to do.

For instance, it will never truly understand the pain your target prospect is going through day to day.

It simply can’t relate to that, and that’s not the only thing it can’t do.

I wish you all the best in your current or future copy career.

To your success,

Dan Lok

P.S. – FAIR WARNING: Your time for getting into copywriting could be running out.
If you don’t act soon and begin developing the copywriting skill, by the time you do, AI will be light years ahead. 

This will make it even more difficult to get into the industry.

If you want to ensure you’ll always have a job as a copywriter, click here to check out our range of copywriting training >>

High Ticket Conversion: What is Conversion Rate Optimization?

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Imagine this situation for a moment; you’re seeing a record number of visitors to your website. You’re thrilled until you go to check your conversions.

To your dismay, you see that you’re not receiving any more conversions than you did before the huge influx of traffic. What gives? How can you improve your high ticket conversion rate?

This situation highlights the need for conversion rate optimization. Conversion rate optimization is the practice of testing different components on your website to improve your conversion rate.

Your conversion rate is a calculation. It’s the number of people who visit your website divided by the number of people who perform the desired action.

In the article below, you’ll find a helpful guide that will help you understand more about conversion rate optimization. Continue reading to learn more about how to improve your conversion rate and get more people into your marketing funnel.

Conversion Rate Optimization Starts with a Great CTA

Improving your conversion rate means convincing more people to click on certain links or fill out certain forms on your website. When you’re engaging in team building for your business, be sure to hire someone who can write a great call to action (CTA).

Great CTAs work across many different business models. They work whether you’re trying to bring prospects into your marketing funnel or convince website visitors to make a purchase right away.

Be sure to experiment with different types of CTAs. Also, consider showing one CTA to your organic traffic visitors and a different CTA to your paid traffic visitors.

Experiment with Different Landing Page Layouts

Sometimes, the best page for conversion rate optimization may not be your homepage. See if your conversion rate improves if you send website visitors to a dedicated landing page. This is important to keep in mind when you’re running paid ad campaigns.

Strategic thinking related to landing page optimization will help you find the page that drives the most conversions. Try to send website visitors to a landing page that is related to the ad they clicked on, and see if that helps improve your conversion rate.

Use Social Proof to Improve Your Conversion Rate

Social proof includes things like reviews, ratings, and testimonials. You can use these social impact tools to convince website visitors that your product or service is worth looking into. You can pull reviews from review sites and post them on your page or display any awards or badges that your business has earned.

How to Increase Your High Ticket Conversion Rate

The information in the article above should help you figure out how to think about conversion rate optimization and high ticket conversion.

The key is to test different copy, imagery, and button placement until you find the combination that leads to more conversions. If you’re interested in learning how about conversion rate optimization, be sure to reach out to the team at Dan Lok.

Not Sexy, But VITAL For Your Biz Growth…

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It’s time we talk about one of the least sexy parts of business…

Everyone online always talks about sales, revenue, and cash in the bank.

But what about the numbers that drive those figures?

I’m talking about marketing metrics.

As you may know, marketing online can get confusing.

You’ve got email marketing, social media marketing, paid advertising, Search Engine Optimisation, sales page conversions, and the list goes on.

So, today you’ll discover some of the most important metrics to pay attention to regarding the marketing channels above…

In the hope that you can improve your marketing so you can see even better results in your business.

Let’s get started

How to Tell If Your Email Marketing Is Hitting Or Falling Flat

Since you’re reading an email newsletter let’s start with email metrics.

Your ‘Open rate’ will give you a clear indication of how your subject lines are performing.

According to mailchimp.com, the industry average for all industries is 21.33%. 

You should always aim to improve your open rates, and you can do this by split testing two subject lines at once.

There are a few ways to split test, and your email software should do this automatically for you. 

Essentially, you’re testing two subject lines to see which has better open rates, by sending to only half the list, then the software sends the remainder of the emails to your subscribers with the better-performing subject line.

Over time, you should have a good idea about what your audience responds to, so you can maintain high open rates.

If you’d like a list of eye-watering subject lines that compell your readers to open your emails, then click here >>

You should also keep an eye on how many people unsubscribe, so you know how your content resonates with your audience.

The second metric to monitor is the Click Through Rate (CTR).

This will be the percentage of people who click on the links in your emails.

Mailchimp.com states the average CTR across all industries for emails is 2.91%.

This metric achieves two things…

Firstly, it helps you to know whether your Calls To Action are good enough for your audience to take action on.

Secondly, it lets you know how compelling the body of your email is, so they actually read far enough to read the CTA.

Now, you may not know which needs improving straight away, but at least you’ll know something needs improving and you can slowly optimize your emails to increase your CTR.

If you’d like some tips to improve your email CTR, then watch this quick 1-minute video >>

How To Track Paid Marketing Metrics

Paid ads can be a great tool in an entrepreneur’s toolbelt for growing their business.

As far as Facebook is concerned, there are multiple objectives you can choose to achieve with your paid ads.

These include getting more traffic to your offers, increased engagement on your boosted posts or ads, increased video views, and lead generation amongst others.

Your metrics here will really depend on the objective you’ve set out for your ads.

For instance, a conversion could mean you make a sale, but it could also mean you acquire a new lead.

For paid ads, common metrics to monitor are Click Through Rate (CTR) and conversions.

As with email marketing, the CTR is the percentage of people who click the link on the ad, out of everyone who views it.

According to growthmarketingengine.com, the average CTR for Facebook ads is 0.9% across 18 industries. 

Here’s a video that will help you increase your paid CTR so you can pay far less per click >>

How To Make Your Ads Pay

To ensure your paid ads are profitable, you must know your ROAS (Return On Ad Spend).

This is how much revenue your business makes for each dollar it invests in ads.

This metric is even more important than your conversion rate because you could have high conversions, but if your margins aren’t high, then your ROAS will be low.

Done incorrectly, paid ads are a good way to burn cash and FAST!

Done correctly, paid ads will become your license to print money!

So, click here if you want to know how to increase your ROAS on your Facebook ads >>

While we’re talking about ROAS, there are three more very important numbers you MUST know if you want to scale.

These numbers are your Cost of Acquisition (CAC) per customer, your Customer Lifetime Value (LTV), and your cost per lead (CPL).

I shot you a quick video where I break down these numbers and why they’re so important >>

How To Get The Best Bang For Your Buck With Social Media Marketing

Even though social media marketing is free, you shouldn’t underestimate its power.

I know organic reach may not be as wide as it used to be, but there are still benefits of social media marketing, especially if you use TikTok which still has phenomenal organic reach.

Social media metrics give you a good understanding of your brand awareness and referral traffic to your website.

Engagement is key on social media, so even though it’s free, it pays to put a good amount of time and effort into your content.

Key metrics are likes, comments, and shares.

These are commonly known as vanity metrics, but they’re important if you want to know how engaged your audience is.  

Many believe free marketing like Facebook and Instagram is dead, but there are still ways you can increase your engagement on those platforms.

Here is a great video to increase your engagement on IG in 2022 >>

And if you want to increase your Facebook engagement, then you’ll want to watch this video here >>

In the interest of time, I don’t want to make this newsletter too long.

There are other marketing metrics you could consider concerning your Search Engine Optimisation, your sales pages, and your website.

Perhaps, I’ll save those for another newsletter, but I believe you have enough here to help you optimize key areas of your business to see HUGE results.

And of course, you’re welcome to do your own research for ways to improve a specific area of your marketing.

Until next time, go high ticket,

Dan Lok

P.S. – If you want to know how to scale to $100K per month, then do yourself a favor and block out just 30 minutes to watch my Advanced Expert Masterclass >>

Inside you’ll get the exact strategies my clients and I used to hit consistent $100K months.

How to Increase Credibility in High-Ticket Conversion?

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You learned that COI or cause of inaction is important in high ticket conversion. It will ensure that you will have a view of the current state of your business. You have to learn strategies to sustain growth. 

ROI or return on investment sees the future of your enterprise. It is important as businesses must gain capital and profit. COI values the present and what course of action will make your high ticket business progress.

In this article, I will be teaching you how to succeed at high-ticket sales maximizing feedback coming from clients. You will know how credibility is effective in its low-cost marketing. Then, I will suggest strategies that you can apply in uplifting your credibility.

How High-Ticket Products and Services Sustained by Credibility?

One of the keys to having a progressive sales venture is to earn the trust of your market or the customers. High ticket funnels are your tool to reach your goals in the end and in the means. It improves the sales that every business wishes to have.

Many luxury brands, like expensive bags, keep their reputation good. They make use of credibility boosters that serve as funnels to remain marketable. The main problem they face is the presence of products having the same design but cost cheaper and low quality. 

You can emulate the way they monitor the trend of their sales and market. You should see why there is a change of digits. It would be alarming to see a decline or stagnation of data for a long period of time.

How to Boost Credibility in Increasing High Ticket Funnel Conversion?

Credibility is an ideal marketing strategy that is effective for persuading possible clients that will avail you of your product or services. Clients will have a better chance to choose your brand as there are many competitors out there engaging in high ticket conversion.

Besides, the quality of products satisfies people and they can spread the word. This implies lesser marketing costs. For example, they can recommend your services through chats or talks. 

Customers are expected to invest more in the products that they want to use in a lasting sense. It will take a long time for them to buy again or upgrade. So, it is a cheaper alternative than buying new. 

Steps in Establishing and Developing Credibility 

  1. It is better to value satisfied customers as they say things about your product or services. What they say becomes the rating that you will have. A professional design will make it more credible. 
  2. You have to make sure that people are talking about your brand. What they testify must have the quality result that you are offering. The more testimony you will have, the more you become credible. 
  3. Good reviews are also serving an advantage. It will help build trust in minor provisions you provide as a high ticket business. 
  4. A case study is a success anecdote that shows how you cater to the primary need of people or the high ticket products you are selling. You have to ask your promising clients as you can assure quality feedback. 
  5. You have to include data and statistics to prove your value claim. You can use problem-solution information to increase credibility. It can complement the lack of anecdotes or testimonials in start-up high ticket enterprises.  

For more in-depth training on positioning check out the  Authority Positioning Secrets™.

Where you are right now.

You are now a step ahead in starting the development of your brand in a high-ticket sales venture. All you need is to continue to reach effective profit gain and investment through external reputation. This blog gave you the importance of credibility in high ticket conversion.

The importance of COI is to keep track of every action that will affect the return on investment. Credibility in high-ticket sales helps your acts go to the goals you set. You should not be stagnant in growing your business. You must continue to learn through high-ticket coaching. 

Knowing how to increase sales is possible for you too. I can help you with your journey toward business success as we share the goal of progress. You can master business via ideas and practice. Learn more about increasing credibility and high-ticket conversion at the High Ticket Mastery™ event. 

The Secret Blueprint For $10K Per Month

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Back when I first started out, all I wanted to do was provide for my mom.

I knew that $10K per month was a good income and if you know my story, you’ll know…

I tried and failed at 13 businesses before I had my first success.

It took years of pain and struggle to finally hit $10K, but I managed it in my early twenties.

It wasn’t until I developed my first high-income skill that I began seeing financial results.

Over the years, I’ve taught and mentored thousands of people and helped them gain financial confidence with high-income skills…

And now it’s your turn.

There are 3 things you must do to develop financial confidence, achieve success, and live life on your terms.

  1. Decided you want to succeed and commit 100%…
  2. Choose a high income skill…
  3. Develop and hone that skill…

As you become more proficient, your marketplace value increases, and you can charge more for your service.

I define a high income skill as any skill that can make you a minimum of $10K per month.

My first high income skill was copywriting, or as I like to call it, “closing in print”.

If you want to know more about copywriting and how to get started, then watch this video here >> 

I remember, one afternoon I was speaking with a prospect…

I was telling him how I could help him when suddenly he said…

“STOP!”

“You speak with a thick accent, and in the last minutes you’ve made multiple grammatical errors, and you tell me you can write my copy?”

“I think you’re full of sh*t!”

*CLICK*

He hung up on me.

This shocked me and I didn’t know what to think.

But it was at that moment, I decided to get better at closing clients on my copywriting services.

As I honed my closing skills, I was able to close more clients at higher price points.

And now the pandemic has changed the business landscape, I believe it’s more important than ever that you have the ability to work from home.

And closing (like copywriting) is a great way to do that.

Even though it seems the pandemic is coming to an end, you never know when something similar could happen again.

If you want to know the easiest way to develop closing skills, then click here >> 

You’re not limited to closing and copywriting if you want to earn a high income and live on your terms.

But if you want time and location freedom a normal 9-5 can’t give you, then you must work online.

Here are some other high-income skills that may interest you.

Remember, you only need ONE to make it happen.

Each skill has a video linked if you’d like to know more:

I’m just scratching the surface here.

Every online business has a need for many of the skills above.

Personally, I like to choose skills like copywriting, closing, and digital marketing, and advise my mentees to do the same.

Why?

Because you’re selling money at a discount.

You’re generating your client revenue and you’re paid a percentage in commission or upfront fee.

You’re an asset to their company, not an expense.

It costs your client NOT to have you or someone like you in their business.

So, take some time to go through these materials and choose a skill you know you’ll enjoy, and go all in on that skill.

Find the best person to learn from and go deep, build your skills and knowledge in your chosen area, and over time you’ll watch your income increase.

If you’re more extroverted and feel like closing is your skill, then click here to check out my closing collection >> 

On the other hand, if you’re more introverted and love writing, then copywriting could be a good option for you >> 

To your success,

Dan Lok

P.S. – If you found this valuable, please comment below and let me know what high income skill/business topics you’d like me to discuss.

IMPORTANT.. About your marketing message

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WARNING! 

What you’re about to read COULD completely change your positioning in the marketplace…

So pay close attention…

Because this may have a profound effect on your bottom line.

I’ve asked my audience this many times, and EVERY time without fail, the answers vary.

“What’s the difference between a coach, a consultant, and a mentor?”

If your definition of these is incorrect or unclear…

Your positioning in the marketplace could be wrong…

And this could have a huge effect on your business and revenue.

So before we go any further, let’s clarify these definitions together.

In this short but powerful podcast episode, you’ll discover difference between a coach, consultant, and a mentor >> 

In short, a coach will motivate you, point out your blindspots, and help you achieve certain goals, think basketball coach.

A consultant may also help you achieve certain goals, but will implement their expertise and it for you, think marketing consultant.

You may want to get better at basketball, but when it comes to marketing, you just want someone to do it for you.

A mentor is someone who’s “been there and done that”.

They help their clients get similar results to what they’ve achieved and will save them time, heartache, and help them avoid mistakes before they make them.

How Should You Position Yourself In The Marketplace?

So now you know the difference between a coach, consultant, and mentor.

Let me ask you something…

Are you positioned in the marketplace correctly?

The reason why this is so important is that the way you position yourself changes your marketing message.

And it’s your marketing message that moves the needle in your business.

You want your positioning to be as unique as possible…

And marketing expert Todd Brown does a great job of explaining this here >>

So now you know why positioning is so important, next, you must know…

How To Position Yourself In The Marketplace And Stand Out From Your Competitors

In order to position your product or service correctly, you must first work out what your Unique Selling Proposition (USP) is.

This is a product/service-centric statement that sets you aside from your competitors.

After you have this, you’re in a good position to create your Positioning Strategy.

The following factors will help you create your Positioning Strategy:

  1. Product characteristics…
  2. Price…
  3. Quality or luxury…
  4. Product use or application…
  5. Competition…

This article will help you create your USP and your Positioning Strategy based on what we’ve discussed >>

It will also help you identify gaps and opportunities in your marketplace…

So I urge you to read it as it will help you take your business to a whole new level.

Why Your Personal Positioning Is Vital To Your Success

Now before we close this out, as you run a primarily service based business…

YOU are such a big part of your product.

So far we’ve talked about how to position your product or service, but YOUR positioning is just as important.

Here’s what I mean.

At the very least you should position yourself as an expert in your niche.

If you can, positioning yourself as a Celebrity Authority would be ideal.

Why is this so important?

Think of some celebrity authorities you know of…

Steve Jobs, Elon Musk, or Oprah Winfrey.

If you can create that kind of celebrity and authority in your niche, it attracts clients to you like a magnet.

In our space, we have people like Tony Robbins, and I myself am also a celebrity authority, although not at the same level as Tony.

So, in this video, you’ll discover how to position yourself as a celebrity authority in your niche >>


Because as people cannot see your service, they judge by what they can see.

Ultimately, it’s your reputation that precedes you and makes you money, and this is why it’s so important.

For a final video, I’d like to share with you external positioning secrets that attract high end buyers.

This will seem counter-intuitive, but in this video, I explain why the best people in anything are generally the poorest and what you want to do instead of being “the best” >>


So that’s about all I got for you today.

Although I could easily segue into personal branding, I think that will be a topic for another newsletter.

So, look out for that one, but until then…

Go high ticket,

Dan Lok

P.S. – If you’d like complete clarity on your offer so you know exactly what your USP and your Positioning Strategy is, we’re running a live event called High Ticket Mastery, in January.

At this event, you’ll discover exactly how to create an irresistible offer, how to attract an abundance of high ticket leads, and close those leads without being salesy, sleazy, pushy, or inauthentic.

Our last event was a huge success and everyone who attended received immense value and a “done list” of tasks they’d completed during the event.

So, click here for the full scoop and to secure your seat >>

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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