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The Blueprint To Building A Sustainable 7 Figure Online Business

How can you build a sustainable 7 figure online business? How is it different from earning 4, 5 or 6 figures online? And how can you scale to success?

It’s very well possible to build a 7 figure online business. The online world offers lots of potential for making money – be it eCommerce stores, affiliate marketing or social media marketing. But if you want to build your online empire, you probably also want to do it fast and make it sustainable.

Dan Lok scaled his business from zero to 8 figures in one year, all by leveraging the power of online opportunities. How did he do that? His success is a mix of many factors such as online presence, using the right strategies to scale, and knowing how to close any kind of deal.

The power of the online world is immense if you know how to leverage it. If you don’t know how to use it yet, that’s no problem. You’ve come to the right place to learn. In this article, we will provide you the blueprint to building a sustainable 7 figure online business.

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The Start of Your 7 Figure Online Business?

Your 7 figure online business starts with your mindset. When you want to make a million dollars your mind has to be ready for it. Most people aren’t raised rich, so having that much money is overwhelming to them.

Maybe you have seen people like this before? They have all these ideas about how to make it big but, in the end, they never follow through. They never get started. In fact, they only dream about success instead of pursuing it. Those people don’t have a millionaire mindset.

Instead, they are waiting until they are ready. The issue with that is, you will never feel 100% ready. So they never start. They are full of excuses. Don’t wait until everything is perfect. Start now and build the plane as you are flying it.

When you want to be wealthy, having an online business is one of the easiest ways to get there. But still, you have to be ready for pain and discomfort. Being successful means saying no to many things. It also means making sacrifices. Are you ready for that?

To build your 7 figure online business you want to be aware of all this. At the same time, make sure you’re doing something you enjoy. Don’t do what everybody else is doing because it’s trending on social media. Find something that resonates with you.

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How Can It Be Sustainable?

An online business – or any business really – is sustainable if you can make a decent income without you working more. Or, in other words, you earn more money per hour without working more. How’s that possible? An online business has an advantage in this because many processes can be automated.

You put your product online and automate the selling process. You don’t need to be there and for some offers, you don’t need any sales staff at all. It’s basically selling itself after you’ve set everything up.

Sustainable business is also not dependent on your time. When you work in a 9-5 job, for example, you get paid for your time. When you run an online business, however, and want to scale to 7 figures, you need to make much more money in one hour as you did before. So, the sales cycle you will be building has to be repeatable many many times. So sustainable actually means scalable and repeatable.

Build Your Personal Media Platform

To build a 7 figure online business you’ll definitely need a strong online presence. The more social media platforms you are on the better. There’s nothing like “too much” presence online. People need to know who you are and what your message is. Only then can they build trust in you – And they will only buy from you if they trust you.

Every social media platform has a different audience. So, if you are active on many of them, you have the power to address several audiences. Dan Lok has big accounts on every major social media app and they are definitely a reason for his huge success. As of now, his youtube has 2.5 million subscribers. So, everything he does is seen by millions of viewers each day.

If you pick one platform to start, then it should definitely be youtube. Why? Because youtube has the second most powerful search engine on the whole web. So, it’s your best place to start. But to scale up and get to 7 figures, you want to be omnipresent – you want to be active on every big platform.

To build your 7 figure empire, be present everywhere and outperform your competition. Through the content you put out, people connect with you and become your fans. This is vital because people buy people. There needs to be a human element in everything you do.

Once they know you and understand your “why” and your message, selling to them is much easier. A brand that has a face is always more successful than a brand that has just a logo. Why? Because people don’t connect with logos. There is no emotional connection.

So, when you do your personal media platform right, it makes your clients chase you – instead of you chasing them.

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What’s Your Message?

The next aspect that will make your 7 figure online business successful is your message and your personal brand. The most important point is, you have to stand for something. Most people make the mistake of trying to market to everyone. That doesn’t work because you become too generic. Generic doesn’t stand out.

To have a clear message you have to identify your target audience. And I repeat – your target audience isn’t everyone. Find out whom you want to serve. Men? Women? Students? Fitness junkies? After you’ve identified your audience you can model your message and brand accordingly. The right brand message is often polarizing. The right people will love you for it and the wrong people will be completely turned off – and you want it that way.

Your personal brand is extremely important for your online presence. It helps you to build a tribe of loyal fans who love you and want to buy from you. Having this kind of relationship with your fans is a form of social capital. According to Dan Lok himself, social capital is often more valuable than financial capital. If you know how to use your social capital wisely, you can turn it into financial capital anytime you need it – it’s almost like a byproduct.

Your personal brand is strongest if you base it on your talents and values. That’s when you are most authentic. When you boil it down, your personal brand is you. Of course, there are some things you won’t share online, but everything you share becomes part of your personal brand.

When you boil it down, your personal brand is you. Click To Tweet

Products For 7 Figure Online Business

The next thing you’ll need for your 7 figure online business is a product to sell. It can be anything from a product you developed, to online training, or already existing products that you sell via an affiliate link. All these options are valid.

When you come up with a completely new product and your own idea you want to keep some things in mind, however. Before you start investing time and money into its creation check the market. Is there any demand for your product?

Is this something people really care about? In other words: is there a starving crowd hungry for your product? The thing is, you can’t create new demand in the market. You have to find out which demands and desires are already there. Then you offer a product following that.

If inventing your own product isn’t for you, then you want to look into affiliate marketing. It allows you to leverage products that already exist and to earn a commission from selling those.

But the best product to sell is online training or courses. This works especially well if you have a certain expertise in any field. Maybe you are a fitness expert, a growth hacker or an eCommerce owner… All you need to do is record online seminars, turn them into a program, and sell them.

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How To Create Your Own Course

Creating your own online course is the easiest way to start your online business. Keep in mind, it has to be valuable, however. The people taking the course need to be able to create actual results. You will then take those results and use them for further marketing. Their success helps to build your brand further.

Now, how do you create such a course? First, it has to be a topic you know a lot about. Preferably something where you are already successful. Then you get into the thinking. How did you get successful? How can you reverse engineer your success for others? Spend some time on this. This is one of the cornerstones of your business.

A course that doesn’t work kills your reputation. Don’t create it just to make quick money. It should be something you actually care about,  a message you want to share with this world. If it’s important to you, you will automatically create a better experience for your students too.

The best courses are split into several training sessions. It could be 4 weeks long or maybe 7 or 8 weeks. Give the students assignments so they can track and further their growth. You also don’t want to leave them alone with a bunch of videos. Create a support system around your course. Maybe there is a Facebook group or other kind of community? Create something that allows them to stay connected.

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Scale Your 7 Figure Online Business With Premium Offers

The next step to your sustainable 7 figure online business is your offer. Huh? Don’t you have your product already? That’s true but your offer isn’t your product. An offer is your product plus value. It’s so vital that your prospects see the value in your offer. Maybe you include bonuses or other benefits?

Either way, to get to 7 figures you want to have premium offers. Those are offers that cost a bit more and are marketed towards affluent people. If you rely on low ticket offers alone, it will be so much more difficult to reach 7 figures.

How To Drive Traffic

Now, a product, an offer, and a social media presence are nice, but won’t help you much if nobody notices you. That’s why traffic is a key element of building a 7 figure online business. You need to drive traffic to your social media channels and your product.

The best source to drive traffic to your personal media platform is through Facebook ads or Google ads. However, SEO for Google is a bit harder to understand and running Facebook ads also got more difficult. That’s why many influencers start out on YouTube where the search engine is way easier to understand.

Anyway, from the source of your choice, the users enter your funnel. What’s a funnel? Imagine it like this. You might publish a YouTube video. At the end of the video, you leave a link to your product. From the product page, you send visitors to the next page where you offer them upsells. They check-out and are now in your system. In the future, you can send them through new funnels – by sending them an email, for example

So, the funnel is the path the users go through until they buy from you. It’s also what you use to get them to buy again. It’s a repeatable pipeline. You set it up once and now it’s generating income for you by itself.

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Traffic Superstar: Webinars

One of the best ways to sell your online course or training is through a webinar. Webinars are so successful because they do the selling for you. They provide your lead with all the information they need because, usually, you give them some free content.

If a prospect likes the webinar content they will likely buy your course. So, the webinar automates your sales process. Automation is the only way to build a 7 figure online business. You can’t scale your business that far if you do every sales conversation one on one.

A well-built funnel with a valuable webinar will do the selling for you. You set it up once and it generates money while you sleep, travel, or do whatever you enjoy. It ensures that you have time for bigger business questions and strategic planning instead of having to worry about the daily business operations.

So, with your funnel, you drive traffic to your webinar. However, after the webinar, the funnel doesn’t stop. You want to make sure your funnel is well developed and tells the prospect what to do next. Do they go to the next page? Should they wait for an email from you? Whatever it is, set the expectations right from the beginning.

Webinar Success Through Platform Closing

Before the webinar can do the selling for you, you have to create it. There is one crucial thing you want to pay attention to. In a webinar, you are basically holding a sales pitch (a very valuable one). Usually, you start with the content that you promised. At the end of the webinar, you pitch your paid program.

For this to be successful, you’ll need a skill called platform closing. It’s a special form of closing sales because you aren’t in a face to face conversation with the prospect. They are watching a recording of your selling. That means you can’t ask them any questions and you have to guess how ready they are to buy.

Platform closing is used when you sell something on stage – hence the name. A webinar is similar to a stage, as the communication is from one person (you) to many (any prospect that watches the webinar).

For platform closing to succeed you need to build up a universal pain that all your potential prospects share. You also have to handle common objections and answer pressing questions. Building that perfect webinar might take a while.

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7 Figure Online Business Made Easy

Maybe you are thinking now “this all sounds like a lot of work”. It’s true, to follow this blueprint you need some endurance. And you also need to be willing to deep dive into the different aspects of your business. You need to become an expert on how to create online courses. Learn how to build a funnel. Think exactly about your target market and your branding message.

Or, you could hire people who do it all for you. But, there is one more thing you could do. If you are a serious influencer or entrepreneur and already earn $300,000 in revenue – then you might qualify for Dan Lok’s High Ticket Influencer program.

This program is for you if you want to scale your business to 7 figures beyond using social media, generate predictable ROI every month, and want your business to run even when you’re not there.

High Ticker Influencer encompasses everything from marketing, sales, branding, finances, production, and everything else you’ll need to scale your empire. Explore the 12 weeks intensive HTI here. 

6 Things You Need To Know Before Starting A Personal Training Business

Are you thinking about starting a personal training business?  Perhaps you have a passion for fitness. Everyone who knows you bumped into you at least once at your local gym. People trust you when it comes to working out. You’re an authority on the physical transformation process and health. You might find it rewarding to see people transform their bodies. But, is that really what it takes to be a personal trainer? 

When thinking about personal training, most people think about fitness. Right?  But personal training is a lot more than fitness. It’s about setting goals, providing motivation, giving feedback, and most of all, it’s about accountability. And without any of these, it may be hard to achieve practically anything, not just fitness. This is what you probably already know. Now, what does it take to start a personal training business? 

To ensure that you’ll succeed in starting a personal training business, here are 6 things you need to know:

1. Starting Your Personal Training Business With A Plan Is a Must 

Before you go ahead and jump right into telling people they should work with you; you need to have a business plan. There are a lot of people starting a personal training business. There’s a lot of competition in this industry. The Bureau of Labor Statistics predicts fitness training will grow to 8% by 2024. So what makes you different? Why should people pick you out of so many options?

You need to do your research–tons of it. You have to be as detailed as possible because having a good business plan is going to be the backbone of everything you do. It will give you competitive advantages if you do it right.  To get you started, it might help to come up with a vision and mission statement. Think about the core values your business believes in. Identify your personal brand.

Some people might not think these are important when it comes to generating revenue. But others must know how you’re running your business. They want to see what you care about and if you align with their values. Maybe you have an emotional story on why personal fitness is important to you? You’ll gain more clients by sharing more about you and your brand.

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek Click To Tweet

Why do you do what you do? What’s in it for them?

The most important topic you need to focus on when starting a personal training business is your clients. They’re going to be the reason you keep running. 

You need to always have clients in your mind. Ask yourself:

  1. What niche should you specialize in?
  2. What services do you offer?
  3. Who do you serve specifically?

You need to find out who your ideal clients are and why they would be the right fit for your business. You wouldn’t want to take in anyone (even if they can pay for your services). If you work with the wrong people, you might not meet their expectations. I’m sure you want to avoid complaints as much as possible.

When you find out who your target market is, you’ll know exactly who wants your services. You can refine your services to appeal to them more. It’ll be easier for you to get in front of the people looking for what you have to offer. 

Your ideal clients should be people who you know best. You should know all their pain points and the real reason behind why they’re not satisfied with the way they look. When you understand a person well, they will immediately trust you and keep coming back for more.

The Specialties Your Clients Will Come Back For

It’s better if you specialize in some services instead of all things fitness. You can focus on getting great at specific skills so people will see you more as an expert. 

When you’re dealing with older clients, there may be some workouts they can’t do that a younger client can. This is where you come in and educate them on what’s best for them. Here is where your specialties will shine.  example, maybe you’d like to serve older clients? There are a lot of personal training businesses serving young clients already. 

Or perhaps you can focus on helping adults who can’t find the time of the day to squeeze in a workout? This would be an advantage for you. You can learn more about what it’s like in the shoes of a professional athlete, a new mother who wants to stay in shape, or a divorced man who wants to get back into dating.

Another example of specialties could be a skill you’re good at. Maybe you want to teach people how to get the best out of a workout without any equipment–only pure body strength? This would help a lot of people who don’t have a gym membership or any equipment at home. And because of you, they’ll know how to get the most out of a workout with only their body.

Do you see why it’s crucial to specialize in a niche? You’ll be seen as an authority, and you will be able to demand higher rates down the road. 

2. Plan on How to Prove Your Clients They Can Trust You

Have you ever had your middle school physical education teacher boss you around on the track field?  He yells, “Give me a 1-mile run!” as he starts to blow his dollar store-bought whistle. It’s 8:30 AM on a Monday, and you are not in the mood. You’re only half awake, and it’s too cold to be outside. The sun barely got up, so why should you? You then think to yourself, Who is he to tell me to run? Has he seen himself? I’ve never seen him run. He’s not even in good shape.

This is exactly what goes through people’s minds when they see personal trainers who don’t follow their own advice. It’s harder for clients to trust you if you don’t physically look the part.  I don’t mean you have to be the world’s strongest looking person. But if you at least know how to demonstrate the things you’re teaching, you’ll be trustworthy. 

You can think of it as if you are your own advertisement.

Certification Is Verification When Starting A Personal Training Business 

A great way to prove to people they can trust you is to get certified. Every fitness trainer and training business should have certification to show so that clients will have the ease of mind knowing you’re trained properly. 

Find out what certification you should get when starting a personal training business–based on what you’d like to specialize in.  You are seen as an expert in the field. Make sure you act like one.  Start the relationship with your clients right from the very beginning –  with them being confident in you. It proves to them that you have the knowledge and can help produce results.

Additionally,  if you’re running your own business, you should learn more about the certifications that’ll help you avoid any lawsuits. There are always possible risks in the fitness industry since you’re dealing with other people’s health and safety. It’s best to protect yourself too.

Invest Time In Educating Yourself More

There’s never a time to stop learning. There’s always something new to gain even though you might think you already know it all. Although former education isn’t required, it’s always better if you want more clients. As a professional, you should never stop learning. Never stop reading and keeping up with the latest fitness trends and news. There will always be opportunities for you to grow. 

For example, you can attend another personal trainer’s class. Perhaps there are some things you still need to work on, and other people can do it better? You can go to conventions and conferences. That’s where you’ll network and connect with like-minded people.  Think of these as all investments for your business. It’ll make you and your business stronger. 

3. Think About The Costs Of Starting A Personal Training Business

Costs and expenses are never easy to think about, especially when you’re starting out. That’s why you need to plan carefully to see what’s right for your budget.

These questions will help you find out how to estimate costs for starting a fitness business:

  • Will you purchase liability insurance?
  • Is there going to be another partner involved or other employees?
  • Are you going to open your own facility or meet with your clients somewhere else?
  • Do you have to buy any equipment and other supplies?
  • Have you set aside a budget for advertising and marketing?

You can plan out how you’re going to distribute your budget in these different categories. And depending on your answer, you might or might not have many overhead costs. It mainly depends if you’ll either have your own facility, go to a local fitness center, or work from a home-based gym. Let’s say you meet clients wherever they’d like to meet. You won’t have to spend on rent, utilities, equipment, maintenance, and staff. You’ll only need to spend on gas and liability. 

4. Starting a Personal Training Business Shouldn’t Mean Working 24/7

You’ve probably been thinking about how much you should charge your clients. Usually, personal trainers charge clients for each session–an hourly rate. Perhaps you can charge clients more if you have to travel to them? Or you can offer a special promotion to clients if they decide to pay upfront for several sessions?

I can’t tell you exactly how much you should charge because I don’t know what you know. But I do know that the prices may vary depending on the location you’ll be training at. You can see what other personal trainers are charging in the area. If you want to charge clients more, you have to think about the value you’re going to give them. Are you going to provide them with the equipment? Are you going to teach them new skills? What makes you better than anyone else?

Don’t raise your prices without any change to your services. Always find ways to add more value. You can start by giving them advice about their diet or recommend what supplements to use. As you pick up more clients, you can also consider raising your prices. That means your time is more valued to many more people. 

Are You A Full-Time Or Part-Time Personal Trainer?

You have to decide how much you’re willing to work without dealing with burnout

You might be eager to take on as many clients as possible, but remember – you need time for yourself too. Try to get your clients to commit to a consistent schedule. This will allow you some time to operate and grow your business in other ways. 

You’ll have to get used to working during hours that people don’t. When clients clock out of work, that’s the time you clock in. You might even have to work early in the morning–before clients get to work. You’ll have more free time in the middle of the day, but be prepared for less time with your family and social life.

Personal trainers may be able to make their own schedule, but if you’re starting a personal training business, you might find yourself committing too much time in hopes of more success. Don’t forget to block out time for your personal interests. I know you might feel guilty about doing it and not working. But taking some time off will improve your performance, and you’ll be able to give your clients your best. 

All successful business owners that I personally know spend time reflecting–rejuvenating their minds and body too.

5. Don’t Just Strengthen Your Client, Strengthen The Relationship Also

I mentioned how important it is to learn about your clients earlier, but really, it deserves a whole section itself. Before you even think about taking on a new client, get to know them first. You can ask them:

  1. What are your goals for these personal training sessions?
  2. What do you hope to accomplish with a personal trainer?
  3. How urgent is it for you to reach your goals?

Ask as many questions and get more clarity on what they want. They’ll appreciate you for listening as it shows them you care. Once you discover what your client needs, you’ll know exactly how to deliver your services. Not every client has the same body and goals. It’s your responsibility to find out who they are and what they want.

Sometimes a client wants to focus on gaining muscles instead of losing weight. Some clients might have an injury that you should know about. Some other clients just simply admire you and want to learn from you. When you understand your client’s goals, you can educate them on what to do next. You’ll find out if you’re the right fit for them or not. Sometimes what they’re looking for might be out of your services, and it’s fine turning them down. If you do well in connecting with the client, fewer objections will come up. It’ll be hard for them to say no to you. 

Client Relationships Pay Well

Imagine you have 10 loyal clients who pay you well. That’s all you’ll need to at least pay the bills and more. Imagine if you have 10 inconsistent clients, though. You’ll probably be opening your availability to pick up more phone calls and hope you meet your sales goals every month. 

There’ll never be a “bad month” if most of your clients are ongoing. You can show your appreciation to clients by checking in with them and see how they’re doing. Ask them if they have any questions or need additional help. You can even give them simple gifts if there’s an occasion. 

What’s even better is that if clients like you, they might refer other people to contact you for your services. It won’t be a problem for you to ask them for testimonials either. If more people see how great you are with your clients, they’ll want to work with you. 

6. Marketing is Everything When Starting a Personal Training Business

If you don’t have much of a budget for marketing when starting a personal training business, you’ll want to depend on client testimonials and referrals. In other words, word of mouth advertising is your best bet. 

It costs almost nothing to do word of mouth. But there’s a trade-off–you have to keep clients happy and produce results. Does that sound fair enough? Another affordable way to market your services is through social media. It’s free to make an account on Facebook, Instagram, and YouTube. Why not leverage it?

You can use social media to attract new customers by offering helpful information and value. Try not to sell. It’s better if you see social media as a place to answer questions and connect with your audience. You can share useful fitness tips and tricks. You’ll likely gain more attention that way. Also, you can offer free sessions at your local gym or community centers. That’ll create some buzz online and increase your profile’s visibility. It’ll even highlight your skills and you could gain new clients if people like what they see. 

Networking is something your business can thank you for when you invest time in it. You can either host or attend public events and reach out to other personal trainers who’ve gone through what you’re going through. They might recommend you tools you need to help grow your business faster. Those who are already successful in the field are most likely willing to share some advice and guidance. You’ll avoid some mistakes and make better decisions. 

Make Money With Your Website

Don’t just finish making your website and leave it in hopes people will find you. Your website is a powerful tool you can strategically make money with. It’ll require you to be active online and update it frequently. What any good websites need is quality content. The more valuable your content is, the more free traffic you’ll bring. People will start noticing your services if your content is interesting enough. 

Even search engines will favor your website by ranking you higher if they see that visitors find your information helpful. Your website will become more accessible to anyone. This will give your business more credibility and authority. You can start by adding a blog to your website and consistently post engaging content. Your audience will feel connected with what you have to offer, and they’ll be more convinced to pay for your services. You’ll do less of the selling. 

If you’ve set aside a marketing budget, you can consider running online ads–either through social media, Google, or both. That’ll help your business pop up right in front of your target audience.

Starting a new business is no easy task. If you focus on the right things, in the beginning, you’ll be set for success through the process. That’s why you need to avoid common mistakes other personal trainers make. Making the right decisions will help put your business forward and in front of others.

I want you to be aware that there are a lot of people starting a personal training business, and clients want to find out why they should choose you instead. A good business plan and a strong relationship with your clients will differentiate you. And with the right marketing, people will be familiar with your services across all online platforms.  Whatever you do, the key thing to remember is –  keep learning. Stay up to date with the latest fitness news and trends. See what other successful business owners are doing to dominate their industry.

If you are still lost in your business planning or need help scaling your business, you can turn to the High Ticket Influencer Program. This program gives business owners and coaches access to exclusive secrets and guidance on how to grow their business to 6-7 figures. You’ll be using the same system and strategies I used for my business too. If you’re really serious and ready to take your work to the next level, then the High Ticket Influencer Program might be for you.

How To Bring Personalization To Your Email Marketing Strategy: 7 Simple Techniques

An effective email marketing strategy is an essential and powerful marketing tool for any business.

With so many marketing tools available today…

Email still continues to be a great channel of communication with your audience.

With emails, you have the chance to directly reach your customers and prospects.

You can make a connection with them. And send your latest offers, promotions, and important updates, direct to their inbox.

It is not surprising 56% of marketers consider their email marketing strategy to be very important. And 30% consider it important.

Overall, marketers consider retention to be the best use of email (59%).

Followed by brand promotion (57%) and conversion (52%).

What’s more…

According to a survey done by Litmus, email marketing has an average ROI of 38:1.

While emails give great results, it has become important to personalize them.

 

Why Personalize Your Email Marketing Strategy?

Why personalize email marketing strategy

It should come as no surprise that people receive lots of emails in their inbox every day.

I am sure you do too.

The Radicati Group found that the average office worker receives 121 emails per day.

So how does a business stand out?

Well, that’s where personalization in your email marketing strategy comes in. It can cut through the clutter and capture the attention of your target customers.

You target an email campaign to a specific subscriber by leveraging the information you have about them.

Yes, personalizing takes time and effort. But all the research suggests that it gives incredible results.

eConsultancy’s study found:

74% of marketers who used personalization strongly agreed that it improved customer engagement.

An Experian study discovered that email personalization can boost transaction rates up to 6 times.

Hence, a personalized email marketing strategy:

  • Helps your emails stand out
  • Improves CTR
  • Increases conversion rates

And yet…

Most businesses have not implemented personalization in their emails. 

eConsultancy reported that only 5% of companies focus on personalizing emails.

Note that personalization goes beyond just mentioning your subscriber’s names.

It is a broad term. There are various degrees to which you can personalize.

What I see most commonly, is basic email personalization:

  • Subscriber’s name in the subject line
  • Their name in the email copy

On the other hand, an advanced personalization technique means…

Tailoring the content of the email to meet every single one of your subscriber’s needs.

Business owners and marketers have to identify ways to connect with customers on a deeper level.

Here are 7 powerful techniques to drive deeper relationships with your customers:

 

1. Segment Your Audience

This is the very first thing you have to do when you personalize emails.

It is the core foundation for the personalization of your email marketing.

Why?

Because when you segment your subscribers into different relevant categories…

You will be able to send uniquely crafted emails that speak to their needs.

Think about it…

If you receive an email that is not relevant to you, what do you do?

Ignore it. Delete it, perhaps. Right?

The more relevant your audience, the more likely they will open your email.

And the more likely they will take the desired action you want them to take.

So how do you segment your audience?

You could start with:

  • Location
  • Gender

Moreover, you could use any information they provided when they signed up for your email list.

An advanced personalization email marketing strategy derives from a subscriber’s behavior:

  • Are they an active or an inactive subscriber?
  • What are their interests?
  • Did they participate in your events or contests?
  • Download any specific content?
  • Which pages do they visit?

Behavior-triggered emails are real-time reactions to how your customers are using your product. Trigger emails have a 152% higher open rate compared with traditional emails.

Data collection is key here.

You could create and target your ideal buyer personas.

According to HubSpot:

“A buyer persona is a semi-fictional representation of your ideal customer. It is based on market research and real data about your existing customers”.

Looking to make your buyer persona? Check out this free persona generator by HubSpot.

Create unique combinations of potential customer profiles. And you will take your first step in personalizing your email marketing strategy.

 

2. Humanize The Sender

If you are sending out emails under your company name, then you need to rethink your strategy.

Have you noticed…

When you receive an email the “from” name is highlighted. Usually, it’s written in larger and bolder text.

Almost all the email clients do it. Desktop or mobile.

It is done so you can easily identify who has sent you the message.

Before you even open it, you know who has sent you the email.

Most likely, you also make up your mind whether you are going to read that email or not.

Hence, the “from” field is very important. And it’s often overlooked.

You see…

People are more likely to open emails received from a person. Even more, if it’s a person they know or someone they could relate to.

It could be you as the owner of the company. Or a particular account manager who is associated with a subscriber.

If a sales manager is handling the subscriber’s account, use his name to send the email.

The bottom line: Your audience will trust and relate to an email that comes from another person, as opposed to a business. You need to use a person’s name in the “from” field.

Take personalization up a notch by using the sender’s face instead of your logo.

 

3. What’s It About?

The subject line is the second most prominent element in the inbox.

Just like the sender’s name, it stands out. It has a darker and heavier text compared to the body copy of the email.

So how can you use that to your advantage?

Well, you could reference your individual subscribers by their names, in the subject line.

Marketing Sherpa’s research shows:

Including a name in the subject line can increase open rates by 29.3% on average.

That’s a significant reason to add it to your email marketing strategy.

What’s more…

For consumer products and services companies, subscriber’s name in the subject line produced a boost of 41.8%.

But remember, don’t overdo it. If you do it in every email, your subscribers may start ignoring it.

Moreover, personalization doesn’t just mean adding your subscriber’s name to the subject line.

It could also mean talking to your subscriber. 

What do I mean?

I will give you an example here.

Let’s say you are offering your services as a copywriter.

When sending out your latest newsletter you could go with either:

  1. Increase Your Revenue OR
  2. I Increased XYZ’s Revenue By 10%

Which email is your target audience more likely to open?

You see…

In the 2nd subject line, you are talking to the subscriber.

Even better, you are backing it up with a statistical claim and a clear benefit to your audience. A result that you have already delivered.

Similarly, using “your/you” is also an effective way to personalize your email marketing strategy.

 

4. Email Content

The content of your email should be targeted to meet the specific needs of your target audience.

Here are a few guidelines:

Write To The Subscriber

This is the most common technique for email personalization that most companies implement.

Addressing their subscribers by their names at the beginning of the email.

However common, it is important to note it is an essential step that you need to take.

Don’t you appreciate it when someone takes the time to remember your name?

Similarly, your target audience will too.

Your subscriber wants to feel unique, spoken to and special. When you talk to them directly, they are more likely to respond positively. Click To Tweet

Talk, Don’t Type

Talk To Your Subscribers

There are several types of email content that you could send to your subscribers.

Before we get into the types of content, let’s just talk about the tone of your emails.

Keep your language simple, engaging and conversational.

Imagine the subscriber reading your email, is your friend.

Use an informal tone. And avoid using complicated words.

Break up your emails into an easily readable and scannable form. It shouldn’t overwhelm your readers.

Remember…

It is all about your audience understanding your offering in the simplest way possible.

Types Of Content

The type of content you send out depends on your company. And the value you want to provide your subscribers.

Here are a few examples of tailored content:

Solutions to their problems

How to overcome a problem is one of the best ways to engage your subscribers.

If you provide them solutions, they are more likely to become your customers.

And if they are already your customers, they are more likely to return.

Tell a story

Stories are a powerful way to connect with your subscribers. 

It could be a customer’s experience of using your product or service. How did your product help them?

You could share your own or your company’s story.

Or it could be something interesting from your travels. You could even wrap a piece of informational content in the form of a story.

Tell a story to personalize email marketing strategy

Tips & Tricks

You could send helpful advice on how to get the most out of your product or service. Tell about the features they haven’t used yet or aren’t aware of.

Ensuring that your subscribers learn something new will increase their loyalty and satisfaction.

Product Recommendations

If you run an e-commerce store, you could offer and suggest relevant products to your subscribers.

Keep track of their purchasing history to provide recommendations based on their previous choices.

It can also help you create an inclusive sense of community. You could include popular products purchased by similar customers to encourage conversions.

Milestones

Celebrate important moments or milestones in your relationship with the subscriber.

Furthermore, you could add advanced personalization to your emails by sending behavior triggered emails.

These types of emails can be easily automated.

You can use them for:

  • Up-selling
  • Cross-selling
  • Welcome
  • Re-engagement
  • Dynamic content offers
  • Cart abandonment and so on.

 

5. Personalized Call-To-Action

A strong call to action (CTA) is one of the most important elements of your email marketing strategy. 

Unbounce’s study showed 1st person CTAs had a 90 percent better conversion rate than 2nd person CTAs in emails.

Hence, for a personalized email experience, design CTAs from the reader’s point of view.

First-person CTAs create a reading experience that feels tailor-made for the individual.

You want your subscribers to feel like they’re in control of the process.

And using the first-person language makes them feel that it’s their decision to click or not.

For an even higher level of personalization…

You could automate calls to action depending on the person reading them.

Let’s say your subscriber clicked on your CTA and downloaded a pdf. Now next time they will see a different (but relevant) call to action.

Targeted and customized CTAs will be a unique and personalized experience for your subscribers. 

Dynamic CTAs work hand in hand with dynamic content. Using dynamic content means your email will populate based on when it is opened, rather than when it is sent.

 

6. Where Are They Going Next?

Personalization that begins in an email should continue to flow to your landing page.

That means your email and landing page should have a consistent look and copy.

Moreover, they both should have the same personalized call to action for the subscriber.

Why?

Because if the entire journey of your audience is streamlined…

There will be less confusion in their minds. They could easily keep following the path to conversion.

A HubSpot study of 330,000 CTAs on websites found:

Personalized CTAs performed 202% better than any other types of CTAs.

So just like in your email, keep your CTAs personalized on your landing page.

Also, ensure that the content of the landing page supports your email’s content. Or reflect your reader’s next interests (the reason they clicked on the CTA).

This will lead to the customer having a unified experience. And it will make them more likely to convert.

You could have different landing pages for different customer segments. So when you write custom emails for each segment, the landing page should have similar content.

Remember…

The focus is to convert subscribers based on their specific interests in your business.

 

7. Timing & Frequency

An integral part of a personalized email marketing strategy:

To deliver your email when your subscriber is ready.

It’s likely that not all your customers are in one location. Or respond to emails at the same time.

Email Send Time is important to email marketing strategy

By testing different times, you will know the best time for your emails.

Find out when your emails are opened and engaged with, the most.

With email software, you can easily track the time and date, your messages were read.

Use that data to send emails at the best times for a particular “segment”.

You can even go beyond that by identifying the data of each subscriber.

Behavior such as:

  • When are they opening your email
  • When and how are they engaging with your content

This way you can further personalize emails by sending messages at the best time for each individual customer.

Furthermore, not every subscriber would want to receive an email at the same frequency. 

You should give your subscribers the option to maintain a sense of control.

For example…

Someone could be likely to engage with your content twice a week. While another subscriber could be more responsive once a month.

It’s always best to give your audience an option to choose:

  • How often they would like to receive your emails.
  • What types of content they would like to receive.

The best way to do that is to ask questions through feedback.

Survey your subscribers. And use that information to further tweak and personalize your email marketing strategy.

 

The Art Of Writing High Converting Emails

High converting email

Emails are a highly lucrative form of getting traffic to your website.

If you are not already utilizing personalization in your email marketing campaigns then you are missing out.

There is no doubt that a personalized email marketing strategy can bring you more revenue.

Personalization gets customers engaged with your business.

But as I mentioned earlier…

Most businesses are unsure of what to do when it comes to personalization.

62.26% of consumers feel “happy” and “excited” to respond to a personalized email from a business.

And yet…

Businesses are content with sending out generic emails to their subscribers.

Why?

Because crafting and delivering personalized emails isn’t quite as easy.

You first need to understand how to write effective emails.

But revenue-based writing is an art. And not everyone knows how to write high converting email copy.

Writing compelling emails is a golden opportunity to stand out from your competition.

For the best ROI, there are two ways you could go:

  • Hire a professional copywriter: The right copywriter could give you great results. Save your time.
  • Write the emails yourself: Learn to write compelling copy for your business. Save your costs.

But doing it yourself isn’t as hard as it sounds.

The art of revenue-based writing or copywriting is nothing new. You just have to know the right words. And where and when to use them.

That’s why I have put together a in-depth training. So you could discover the little known art of copywriting.

In this training, I will also show you 3 other untapped writing opportunities…

That can benefit any business. And help you take your business to the next level.

The best part?

You don’t need a degree or any sort of experience to get the best out of this free training.

B2B VS B2C: Which Business Model Is Better?

When it comes to B2B vs B2C, which business model is better? Can you make more money selling your product or service to businesses, or to general consumers? If you are trying to decide which business model you should pursue, you might be wondering which one to choose: B2B vs B2C?

Which business model is more profitable and scalable? Where can you make more money and grow your business faster?

The short answer is that it depends. It depends on your background, your expertise, your knowledge, your specific set of skills, and what you’re offering the marketplace. It also depends on what you want for you and your business.

In general, for most people, it’s a little bit easier to start with B2C. Why? Because in your day-to-day life, you are a consumer, too. So, understanding what consumers want will come more naturally to you. Chances are, you face similar problems as other people do, and you understand what people need.

So, if you are just starting out, you might want to start in the B2C sector since it’s an easier place to start.

B2B, on the other hand, will be easier for you if you have plenty of experience working in a corporation. B2B is even easier if you’ve already built some relationships with other businesses.

For most people, I would say start with the B2C model. Then later, perhaps branch out into B2B.

If you possess the right skills, the B2B model can be incredibly profitable. Why?  Because businesses usually have much more money to spend than the average consumer. Businesses have a much larger budget to pay premium prices.

You can make a lot of money in the B2C sector, too, but it requires you to first build a massive customer base. You need a lot of customers to make good money in the B2C sector. There is often more money in B2B, and with B2B, you don’t need as many customers to make good money, since you can charge higher prices.

As you’re now realizing, a lot of factors play into the decision when you’re deciding between B2B vs B2C for your business model. Below are some deeper insights into B2B vs B2C.

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What Exactly Is The B2B Business Model?

B2B stands for business to business. That means your company is selling products or services to other companies. As you sell to other businesses, you have to understand one thing: The person buying from you doesn’t make the buying decision for themselves.

Rather, they are buying your product or service for their company. They are making the purchase on behalf of the whole organization, and their organization’s needs are being considered. Common B2B products are consulting services, customer relationship management systems, copywriting services, lead generation and many more. You see, a single customer probably wouldn’t need such products. But these types of products provide immense value for businesses.

What Exactly Is The B2C Business Model?

B2C stands for business to consumer. A consumer is a regular customer. So, you are selling to individuals. Your product would be designed and developed to solve the problems of everyday people.

In B2B, you could be selling anything from outerwear to toothbrushes to mattresses. Everybody needs those items, but there is also a lot of  competition. That’s why B2C companies have to be creative in their marketing strategies, in an effort to stay on top of the market and ahead of their competition..

It Depends On Your Experience

If you start a business in a niche industry that you have personal experience in, chances are, you understand your customers very well.

As a B2C company, you could be selling a simple product on an e-commerce site. On your online store, you’re simply selling something that everybody uses. Starting such a business isn’t that expensive. It also doesn’t take a lot for you to advertise it on the internet. Advertise it through Facebook, Instagram, Google or other channels. You could even sell your product on Amazon. Just get in the game and make those first few sales. You might even consider going to Kickstarter and start a crowdfunding campaign. That way you can pre-sell your product before you even make it.

If you have a background in the corporate world a B2B business model might be for you. Let’s assume you worked in the human resource department, for example. You already gained some insights into that sector and chances are you built some relationships. Maybe now you want to branch out and start your own human resource agency. Then the B2B model might work for you. Why? Because you have some experience, you know some people and have been in the industry for some time.

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B2B vs B2C: What Are The Similarities?

B2B and B2C businesses aren’t complete opposites. Actually, many businesses offer both B2B and B2C solutions.

Let me give you a perfect example. Let’s assume your company sells beverages. You could have a store where you sell beverages to individual customers. At the same time, you could also have contracts with businesses. Businesses would offer your drinks in their restaurants, cafeterias or in vending machines in their office buildings.

In such a case, you would have both a B2B and a B2C business strategy. More and more businesses are doing exactly that and do very well with both. It opens up an even bigger market for them.

B2B vs B2C: What Are The Key Differences?

Now, when it comes to B2B vs B2C there are some key differences that you should be aware of. What works perfectly in the B2C sector might not work at all in B2B. So, be very aware and make conscious choices about your business model. What are those key differences? Let’s have a look below:

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Different Target Markets

The target market of B2B and B2C businesses are different. Generally speaking, the B2C market is a bit larger. Why is that? Yes, there are plenty of businesses out there that you could market to. However, you most likely have to specialize. You have to pick a certain niche and a certain vertical. Like the example I gave above – when you have relationships in human resources already, you could build up your business there. But here comes the important point: the product you offer might be extremely valuable for HR departments. But chances are, it wouldn’t work that well in other industries or other departments.

For B2B businesses, the market is often smaller and more specialized. But that also means you might be able to charge a higher price in the B2B sector. In fact, it’s estimated that the US B2B market is a 780 billion dollar market compared… Click To Tweet

Still, there are also plenty of very pricey B2C products. Think about luxury stores such as Prada, Gucci, and Hérmes. These are B2C businesses, but still have a high price tag. So, price isn’t the only key difference between B2B and B2C companies.

Different Customer Needs

In general, the target market for B2B is a bit more sophisticated. They want to be educated on your product or service, and you need to build personal trust with them. Remember, they are making the purchase decision for the whole organization. They don’t want to look stupid and make sure their decision actually makes sense. So if you educate them on how your product helps them, you have bigger chances of making a sale. They will also want to see that investing in your product makes financial sense for them. It has to save them time, make workflows easier or give them any other return on their investments.

B2C customers, on the other hand, want to be entertained rather than educated. So, you would heavily focus on your brand image. B2C customers usually don’t think about return on investment. They want to have a good time and enjoy a purchase from a cool brand.

Some people argue that B2B clients make rational decisions, while B2C prospects buy out of emotion. I would be careful with such assumptions, as I believe all buying decisions are emotional. But we justify it with logic later. That’s why for B2B, relationship building is so important.

Different Sales Cycle

A great distinction from B2B vs B2C is the sales cycle of your product.

First, let’s define what a sales cycle is. The sales cycle is the whole process of selling a product. From the first contact with a customer until closing the sale. The exact steps look different for every business.

In a physical retail store, for example, the sales cycle could be simple. The customer goes in, chooses a product  from a rack, and pays. That’s it.

For B2B businesses, the sales cycle is usually longer compared to B2C. Your customers need more touchpoints with you before they are ready to buy. In general, B2B also takes longer because several people have to approve the buying decision. They have accounting departments that have to approve the purchase, and it’s also often a team decision. It can take some time until the purchase is approved internally.

You have to provide your B2B customers with a very clear understanding of the value of your product or service. Once they buy from you, however, they will likely stick with you. So, the B2B business is a lot about customer retention. Ideally, you keep them as a returning customer for a lifetime.

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In the B2C business model, the focus is more on customer acquisition. The market is bigger and you want to reach a higher volume of people. Especially if your product is something that people need to buy only once. You need to generate new customers constantly.

B2C customers depend less on other people when making a purchase. The influence of friends and family might be increasing, but they don’t have to go through a whole command chain before making any purchase.

So when you compare B2B vs B2C in general, the sales cycle of B2B clients takes longer but they will likely stay with you. B2C requires to find new clients frequently. That’s why many B2C companies offer subscription models.

Different Marketing Strategies

You will need different marketing strategies for B2B vs B2C. Depending on who you want to sell to, you’ll develop a different marketing campaign. As I briefly touched on, B2B clients usually want to be educated. So you have carter informational content towards them. You probably have to “nourish” them before they would buy. That means to build a relationship with them and showing them in which way you add value to their lives.

In the B2C market, education can also be important but the customers are also looking for entertainment. They maybe don’t want to build a close relationship with your brand – sometimes they just want to buy their necessities and be done with it. This will greatly depend on your product.

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When Is B2B Probably Better For You?

The B2B business model might work very well for you if you’ve worked in the corporate world before. Maybe you already got some insights on how big companies make buying decisions. Maybe you even know some problems that companies face. Then you could create a product that solves exactly that problem.

B2B might also work well for you if you like planning for the long-term and enjoy going into detail. As the sales cycle is longer in B2B you have to plan for the purchase in a long term view. Usually, you also would research your potential prospects and really find out their pain points.

When is B2C Probably Better For You?

Starting out as a B2C business might be easier, as you yourself are a customer, too. So you could create and sell products that you yourself would enjoy. To stay in the business, however, you will need the ability to keep customers engaged with you. You need some form of creativity to attract customers. If the idea to attract masses interests you, then B2C might be more suitable for you.

B2C customers may buy from you once but don’t immediately come back for more. They could be drawn to your competitors too. So you have to figure out how you can stay interesting and have them come back for more.

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B2B vs B2C? It’s all P2P

As you see, the answer if a B2B or B2C business model is better can’t be answered easily. So many factors determine success. If you do it right, both can be very lucrative.

But no matter if you have a B2B or B2C business model, at the end of the day it’s all P2P: Person to Person. You have to remember that your customers aren’t just numbers on a screen. They are real human beings. If you understand why people buy, and how people buy, you will be able to close them on any deal.

You might be wondering, does this really apply to B2B businesses too? The truth is, it does. Because even big businesses are run by people. So if you know how to find out the needs and pain points of a person you can much more effectively communicate how your product can help them. Selling has a lot to do with emotions and psychology.

So which to choose B2B or B2C?

In conclusion, the decision between B2B and B2C business models is not a matter of which is definitively better, but rather which aligns best with your background, expertise, and goals.

While B2C may offer an easier entry point due to its broad consumer appeal, B2B holds the potential for substantial profitability, particularly for those with corporate experience and industry insights.

Regardless of the model you choose, understanding the nuances of your target market, their needs, and the art of effective selling is paramount.

What to do after deciding B2B or B2C?

Start to craft offers that align with your target audience’s unique characteristics, motivations, and purchasing behaviors. Consider to create high-ticket offers for your business.

High-ticket offer typically commands a higher price point but offers significant benefits, exclusivity, and results that make it compelling and desirable to potential buyers. High-ticket offer is good for business because it attracts high-value clients, increases revenue per sale, and strengthens the brand’s positioning in the market.

If you’re seeking to learn how to create high-ticket offers for your business, download the FREE “High Ticket Offer Formula™”. This will equip you with the strategies on crafting irresistible high-ticket offers, whether you’re engaging with businesses or consumers. Unlock new opportunities for growth and success.

10 Detrimental Mistakes To Avoid When Starting A Business In A Crowded Marketplace

Have you been making these mistakes when you’re starting a business? It can be overwhelmed in a crowded marketplace. What are the mistakes you can avoid?

Here are 10 detrimental mistakes to avoid when starting a business in a crowded marketplace

The truth is… everyone makes mistakes and it’s obvious that it’s no different for business owners.

Unless your mistakes can turn into huge advantages in your business and life – avoid it when you’re starting a business. 

There are many common mistakes and it’s natural getting a little tripped up here and there. But some of these common mistakes are detrimental when you’re starting a business. 

It means, it can become costly down the line.

So, it’s better to avoid them at the beginning itself. 

With effective planning, you can avoid typical stumbling blocks that may potentially lead to failure. 

Starting a business is not a consequence of good genes or being lucky. It can be engineered by following the right methods and strategies – it can be taught. 

A crowded marketplace can be overwhelmed, and you’ll sometimes get overconfident with enthusiasm. However, enthusiasm can be both a blessing and a curse when you’re starting a business. 

Why? That’s because it drives the passion for your business that can fuel your success – and financially ruin you if don’t think through your decisions.

Here’s a video I want to share with you. About what I learned and some costly mistakes you can avoid.

I’ve started and failed in 13 businesses – lost thousands and millions of dollars. If you don’t navigate those potholes. You’ll most likely won’t see success.

If I could turn back time, I’d do things differently

10 Detrimental Mistakes To Avoid When Starting A Business

  1. No Goals And Commitment
  2. Avoid Micromanaging When Starting A Business – Delegate
  3. No Understanding Of Marketplace
  4. Not Having The Right Mindset
  5. Technology Ignorance Isn’t Bliss
  6. Starting A Business Without A Plan
  7. Neglect Marketing Investment
  8. Accidentally Create Leverage
  9. Spending Lavishly
  10. Hiring the wrong people

No Goals And Commitment

When you’re aiming in the dark – you can’t hit a target that you can’t see. You’re going to miss 99% of your target. 

It’s the same with everything we do in life. Without a clear goal, you won’t have any motivation to improve your business continuously. You drift along and taking things as they come – hoping for the best. 

And because you’re not putting in the time, energy and focus into growing your business, eventually it’ll fail. 

When starting a business, set a clear goal and commit to making things happen. With that said, be very specific with your goals – not being a generalist. 

Instead of saying “I will improve next quarter’s revenue”, say “ I will increase sales by at least 20% each month until the next quarter”. 

When you be specific about where you want to go from the beginning, you’ve created a much clearer image in your mind of how to achieve your goals. 

On another note, observe your motivation. Because this can lead to emotional baggage and this baggage slows us down and hinders our growth.

Not only you’re going to miss most of your target. What’s worse is you’re also stuck in this vicious cycle of emotional baggage. 

Or maybe the regrets you have will demotivate you to achieve your goals. 

Avoid Micromanaging When Starting A Business- Delegate 

Delegating is a powerful tool when starting a business. But you must know when to spend your money before you create your high-performance team

There’s sometimes a lack of self-awareness when starting a business. Some business owners in the early stage are not great at delegating work to their team members. 

So, if you’re not good at certain things, avoid doing everything just because you want to cut costs. 

Focused on your strength in specific work tasks and delegate the rest will help in the long run. 

While most employees don’t appreciate being micromanaged – as a business owner, when stating a business – curb this behavior before it leads to negative effects. 

Here are some pointers on how to let go: 

  •  Reflect on your behavior. Most likely it’s because of some insecurity – if your team doesn’t perform exactly the way you wanted – you’re afraid it’ll reflect badly on you. 
  • Prioritize what matters and what doesn’t. Regardless of how important the task is – you can’t do that if you want to control everything. Avoid being a control freak. Create a To-Do list and start determining what work is critical and delegate those that are less important. For example, strategic planning vs presentation.
  • Talk to your team. Once you’ve determined the importance – the next step is communication. Have a conversation with your team about what really matters to you and how you want to be kept in the loop. 
  • Built trust. Have a pep talk with your team members. Because they’re used to you not trusting them, they might come to you for approval on each and every project. So, give your team members the psychological power to lead. Show them you trust and have faith in their abilities.
Editorial Credit: Stephane Bidouze / Shutterstock.com

No Understanding Of Marketplace 

Most Entrepreneurs are an expert in their own product or services. When we talk about the marketplace – it can be billions and billions of people but with your product – will the majority pay for your product or service? 

Exactly – NO! Not everyone will pay. So how exactly can you understand the marketplace or at least understand your market?

That means If you have a certain product or service, where and what types of customers will pay for it. 

When you understand your marketplace or customers – not only it’ll increase your sales, but also increase your chances of attracting the kind of customers you want Click To Tweet

Do you see what I mean?

And sometimes, you come out with a new product or service. With that said, testing your product is critical to your success or failure – your product-market fit can be tested in small ways. 

Why do you need to test it? 

Because a product that works for you may not work for others. 

So, by testing it in smaller ways can help you save time and money. At the same time, you are generating feedback and answers to your growth success. 

Only then, you will understand your marketplace and customers better. 

Maybe you need to modify and fine-tune your product according to your feedback… 

Or perhaps, you need to remove some funky and complicated product or service that initially you thought it was cool to combine – but not in the eyes of the marketplace.

So, when starting a business… and to avoid these detrimental mistakes.

You need to make sure what works best for your clients. And this is one of the main factors most online entrepreneur/s fail to succeed 

Watch this video on how to choose your niche and target market.

Not Having The Right Mindset

Do you have confidence in yourself? Or confidence in your product or service…

Don’t expect customers to show up at your doorstep or website to buy from you.

You need to put yourself out there by branding your business, marketing your offers and networking. 

I know many brilliant business owners with exceptional product or service – but lacking in confidence.

You see, starting a business is no easy task… 

You need to have the right mindset even before you start a business. If you’re lacking confidence, you need to learn how to be more confident. 

So, what do I mean by not having the right mindset? 

Is it the level of confidence or having a combination of mindset which includes leveraging your money mindset to create more money?

When we portray confidence in anything we do... that’s a positive mindset Click To Tweet

It’ll constantly motivate you towards success. And leveraging money mindset is like, instead of having a saving mindset and trying to salvage every dollar – focus on making more money with your money. 

Now, does that make sense? 

When you’re starting a business, think of how you can use your mind to create wealth – use the money you currently have to help you generate more money. 

With that said… doesn’t mean that you need to spend every single penny on marketing or product development. 

Plan according to your goals and commitment and then take massive action Click To Tweet

Develop a millionaire’s mindset and be a “Doer” instead of a “Talker”. Most unsuccessful people like to talk about things and tend to have a lot of opinions. 

They dwell and complain about their struggles and problems. 

So, if you’re reading this article right now…

I know you are a “Doer”. You want to avoid mistakes when starting a business.

You want to achieve your goals and generate results.

Technology Ignorance Isn’t Bliss

The digital landscape is rapidly growing and constantly evolving. As a business owner, if you don’t leverage the current technology in your business, you’re considered as laid back. 

If you’re a young entrepreneur just starting a business…

Here’s a question you might be asking; How can I use technology in my business? 

Simple!

I spoke about micromanagement earlier, about delegating certain things and avoid doing everything by yourself. 

You see, tasks like data entry, posting updates and generating leads on your website can be delegated and those are all the things that can be done with technology. 

It’ll save you hours on trivial tasks if you know how to leverage it. This useful tool gives you the time and freedom to attend to more important matters in your business. 

If you don’t want your competitors to run you out of business – find the time to learn how to leverage technology Click To Tweet

Now, this is where the mindset comes in…

If you’ve been a stubborn business owner and refuse to learn, you’ll most likely lose out to your competitors and more likely to see failure instead of success. 

Don’t adopt the old school traditional mindset, it’s one of the deadliest mistakes business owners make – especially if you’re starting a business. 

Starting A Business Without A Plan

A business plan is your roadmap to success!

Although it could evolve as you go along. But when you’re starting a business – a proper business plan leads you on the course with a structured approach. 

You can document your business thoughts and ideas you want and need to accomplish. And then, formulate a strategy and tactics for how you plan to get there. 

Successful Start-up entrepreneurs are often those who have strategies in placed to deal with challenges as they occur Click To Tweet

While being flexible and adaptable to the changes in today’s marketplace – you can’t sidestep planning if want to succeed. 

While the mindset plays the biggest role in our life – exercising self-control to avoid these mistakes when starting a business – doesn’t mean you need to re-consider your whole idea of having your own business. 

The thing about having your own business is, it requires both patience and passion. 

This may sound troublesome to some business owners. But my point is…

If you could avoid these detrimental mistakes with proven strategies, wouldn’t you make use of that opportunity?

Neglect Marketing Investment

If you have a mindset of, “I’m already doing well, I don’t need to invest in any marketing” but you expect to increase your revenue…

You’re most likely won’t be successful forever. 

Most business owners who are already successful have this mindset. 

You see, the thing is…

You’re going to slowly lag if you’re aren’t bringing in new business – especially from today’s competitive marketplace. 

In one of my recent articles, I spoke about “The Future Of Marketing Automation” and in one of the sections in that article, customers want a more satisfying journey when they are searching for a particular product or service. 

To survive and thrive in the future of marketing – you don’t want to neglect marketing investment when you’re starting a business Click To Tweet

On top of that, people are talking about customer experience (CX). Research from PWC said, 86% of buyers are willing to pay more for GREATER customer experience. 

So, if you neglect your marketing investment – you’re likely to lose out a lot. 

Now, as you already know, in this new decade, we’re all moving towards “Digital”. And with all the variety of technology tools available, you can always start with some free marketing tools to help you grow. 

By doing that, you can maximize your return on investment (ROI). 

So, don’t neglect it – thinking you’re already successful and don’t need any investment in your marketing. 

Accidentally Create Leverage 

Who owns your company’s intellectual property (IP)? This includes the brand name, designs, domains, and technology. Ensuring vital IP owned by the company is critical. 

Because, in the event of a dispute between two partners, and If one partner owns the domain names personally – this means he or she has not assigned the right to any intellectual property. 

Now, what does this mean when someone has not assigned any IP rights? 

It means, they can leverage in any negotiation. 

Here’s the thing I don’t want you to miss…

When registering domain names and assets in the name of the company – it’s straightforward. 

But… when it comes to Intellectual creation, you need to understand the most important point. 

For example, when an employee of your company creates a logo, it means, it’s owned and assigned by the company. 

However, if it’s being created by a freelancer – it needs to be assigned in writing. 

Now, you don’t actually need to engage a lawyer to do this. There are plenty of standard intellectual property documents online where you can get your team to prepare. 

This might be one of the biggest mistakes for young entrepreneurs. 

That’s why it’s crucial to know what are the mistakes to avoid when starting a business.  

Spending Lavishly

Your first-quarter sales were good – business is going well. Second-quarter was even better and now you have some extra cash to splurge. 

Typically, most of us would make a few purchases to help with future scaling. 

Investing in new software, doubling your ad spend, redesigned a new company logo, or maybe a small renovation for the office. 

What happens if the following month, your projected revenue isn’t as much as what you’d expect? 

All of a sudden – you find yourself in debt. 

You’ve spent too much money too soon on unnecessary things. And these things can turn your business profits into additional business expenses. 

On top of that, you are not in a position to utilize them yet. 

So, before you spend lavishly on unnecessary things, ask yourself this: “ Is this important and going to be used immediately to grow your business?” 

And by asking yourself certain questions, not only it helps you avoid crucial mistakes, but to also make a decision to achieve your goals faster. 

Hiring The Wrong People

Hiring the wrong people is like having a bad team. If you select the wrong people to be on board, not only you’ve made a mistake. But also closer to failure than you know it. 

When you have the wrong people on your team, it harms your business reputation Click To Tweet

Before you hire anyone – think about what that person is like. If it’s possible, find out about their goals, beliefs, and mindset. This is crucial because it has to be aligned with your vision and mission.

Let’s take a salesperson for an example. Many companies hire salespeople because they want to generate more revenue. However, a salesperson, they only look at their own income and sales quota. 

They don’t care about things like integrity and morals…

With that said, at the beginning of their career, they might bring in more sales but subsequent months, their sales get lower and lower. 

This is because most salespeople are not properly trained. Instead of building a long-term relationship with your customers – they resort to being a slimy salesperson with pushy tactics. 

As a result, you’ll only get a “one-time purchase” from your customers. What’s worse? 

You spend years generating and nurturing leads…

And because you hire the wrong people, your customers lose trust in the company and they go to your competitors. 

So, to see success faster, create a high-performance team that’s aligned with your goals.

Want To Scale Your Coaching Business?

So, is it time to scale your business? – Especially for coaches and consultants.

As your business grows – knowing when to hire, when to automate the tedious process, strategizing techniques and tactics effectively is crucial when starting a business. 

I said this in the beginning – you can avoid typical stumbling blocks that may potentially lead to failure. 

I’ve started and failed 13 businesses –  I have seen startup companies moving too fast without proper planning and crumbled before they can achieve their goals… 

The thing is, all this can be avoided.

Why would you create a new success strategy when there are already several proven strategies? 

Discover the method and strategies that you can use to scale your coaching business online. 

You see, I knew little to nothing about starting a business. This was when I was younger. I was heavily in debt and failed 13 businesses.

Today, you can discover the method I used to scale my coaching business from zero to $1,000,000 a month in less than 8 months…

Now you must be thinking what did I do to achieve that? 

Well, it’s by doing the opposite of every other coach! Get your resources here and maximize your “Personal Media Platform”.

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How To Find A Business Mentor (Who Can Turn Your Ideas Into Reality)

Are you wondering how to find a business mentor to help you grow and succeed in life? The real question is, do you find a business mentor, or does your business mentor find you?

I believe that much of the time, your business mentor finds you.

A lot of people have a lot of different goals that mentors can help them achieve. These goals typically include making more money, successfully starting a business, scaling a business, closing more clients, finding a purpose, discovering the high-income skill you’re best-suited for, upgrading your skills, making an impact, and achieving success in life.

Without a business mentor, it can be extremely difficult to navigate the tough world of business. A business mentor can teach you everything from key skills to survive in the business world and how to get clients, to networking tips and business acumen.

Finding the right mentor can make or break your shot at success. If you learn how to find a business mentor, it could make all the difference in the world for you.

Some of the most common questions I am asked are questions about how to find a business mentor. I believe that the reason I am asked this so often, is because people know that figuring out how to find a business mentor will lead to achieving success faster.

What Should You Look For in a Mentor?

You want to find someone who you resonate with, and who you respect. Just because someone is successful financially or mega-wealthy, doesn’t mean they’re going to be a good mentor.

In other words, don’t just look at how rich or successful they are. Ask other questions. Do you connect with this person? Do you share the same values? And do you respect what they do? Are they an ideal role model for you?

They might be successful, but are they successful in the kind of way you strive to be?

Finding the right mentor can make or break your shot at success. If you find the right business mentor, it could make all the difference in the world for you. Click To Tweet

Another good question to ask yourself is, do you feel comfortable around them? And are you comfortable approaching them?

Show Your Mentor How You Can Add Value

Many people make the mistake of approaching business mentors with this attitude of, Well you’re successful, so you should help me, because I’m not successful, and I deserve to be.

That’s the wrong attitude. Your mentor will be much more likely to help you if you add value to their life first.

You need to show your mentor how you can add value to their life, before asking for their help in return. Always give first, before you ask for anything back.

Perhaps you can offer to act as an intern of sorts, and help them write copy or help them with various business-related tasks. They might even pay you for your work, and then you’d be earning while you’re learning. 

There are many ways to add value, but providing services in the form of work, in exchange for mentorship, is a great option.

How to find a business mentor by asking them directly

Don’t Be Afraid to Ask

It can certainly be intimidating to approach a mentor who you look up to and are inspired by. It’s intimidating to ask for mentorship, but if you don’t ask, you’ll never receive what you want.

It goes without saying that you absolutely must summon the courage to ask, because otherwise you stand no chance of gaining a mentor. 

Before you ask for mentorship, however, you must know the right way to ask. It’s best to demonstrate that you’ve done your due diligence before reaching out. It’s also best to avoid sounding entitled, be sure to have no hidden agenda, and respect the mentor’s time.

Never Approach a Mentor With a Sense of Entitlement

Remember that just because someone is successful and in a better position than you are, doesn’t mean they’re under any obligation to help you succeed.

I am a great business mentor, and I love mentoring others. However, I get messages all the time from entitled people who say things like, “Hey, Dan, help me out.”

This is not the right way to ask for mentorship.

Why should I help you out based on that short, entitled message?

What you need to do is show me that you’ve done your due diligence. Show me that you’ve done your research and have clear goals in mind. Explain to me why you’re worth my time, keeping in mind that I get hundreds of requests every week. Tell me how you can add value to my life, instead of acting entitled and saying, “Hey, can you help me out?”

Respect the Mentor’s Time

Learning how to find a business mentor is one thing, but learning how to interact with them is a whole other thing. Once a mentor agrees to have lunch with you, meet with you, or have a phone conversation with you, you must respect their time.

If they’re successful enough to be sought-after as a mentor, that means they’re likely very busy. Respect their time by having clear questions prepared for when you meet with them.

Research your mentor and their business. Know what you want to ask, and what you want to gain from your first meeting. If you stumble on your words, hesitate, or seem unsure of what you want to ask, you’ll seem unprepared. It’ll seem like they’re wasting their time meeting with you, because you were unprepared for the meeting.

Don’t Come at Them With an Agenda

When it comes to how to find a business mentor, know that you won’t find one if it’s clear you have an agenda. When you reach out to mentors, you should be very sincere and respectful. Don’t come at them with any sort of agenda. Make it clear that all you want is knowledge, and that you’d be very appreciative of it.

Don’t make it seem like you want a job, an introduction to some influencer, or some other favor. Avoid making it seem like you have an agenda.

If you approach them with sincerity, with no agenda, and approach them the right way – the mentor is more likely to be responsive to you.

Two entrepreneurs shaking hands

Put Some Skin in the Game

Some people pay their mentors for their coaching services, to show their mentor that they’re serious. When you put skin in the game, the mentor knows you’re serious about your goals.

Not everyone does this, and you don’t have to, but it makes sense when you think about it. Mentorship is very valuable, so it’s a good investment.

You’re investing in yourself through your mentor. If learning from this person costs money, think of it as a great investment in yourself and your future.

Some business mentors believe that if you put money in, you’re more likely to implement what you’re taught. It’s sort of like buying a very expensive gym membership. Imagine it’s an upgrade from your old gym which was free or very cheap. Suddenly, you’ll probably go to the gym more, because you’ve invested all of this money that you don’t want to waste.

Now, remember that you don’t have to pay your mentor. There are other ways you can add value, as I just described, and no money has to be exchanged.

How I Met My Business Mentor

It’s time for me to tell you how I met my business mentor, who changed my life.

When I was in my early 20s, I met my mentor Alan Jacques. At the time, he ran one of the most successful financial education companies in Canada. They were doing a lot of direct mail sales copy. Many people might think of direct mail as junk mail. However, I actually collected the direct mail and read it, and I was learning about copywriting by reading his sales copy.

I was fascinated by how the marketing was done, and I realized I wanted to meet Alan Jacques, the person who was behind these direct mail pieces being sent out. Alan was brilliant. He was one of the first people to pioneer the concept of the free seminar model in Canada.

This clever sales model involves getting people to attend a free seminar or workshop, and from there, convincing people to purchase high-ticket programs.

One day, I was attending a free workshop, and I suddenly noticed the name tag of the person sitting next to me. The name tag said “Alan Jacques”. This man was my idol because of his marketing genius.

I immediately started talking to him, and I asked him, “Are you Alan Jacques, the one who’s been sending the direct mail sales letters, inviting people to attend the free seminars?”

Alan nodded and said, “Yes, that’s me.”

“No way!” I exclaimed. “You’re my hero!”

Alan was taken aback. “You’ve attended my workshops?” He asked me, inquisitively.

“No, no, not the workshops,” I explained. “You’re my hero because of the marketing in those direct mail pieces! I love the way you do marketing, it’s genius! In truth, I collect your direct mail in a binder, and I study the copy. I admire you so much.”

I could tell Alan was surprised by this. He probably wasn’t used to people acknowledging his direct mail strategy or his marketing copy. He was probably used to being recognized for his workshops, not his direct mail.

How To Find a Business Mentor by Taking Them to Lunch

I continued chatting with Alan Jacques a bit longer, and I couldn’t contain my excitement.

“Could I take you to lunch?” I asked him.

I knew this was a good approach, since lunch isn’t a big commitment, and man’s gotta eat.

Alan agreed to go to lunch with me, and that’s how our relationship started. I ended up offering to work for his company for next-to-nothing for one year. I was so excited.

business mentor out for lunch with mentee
Offering to work for him was how I added value in advance.

I wanted to add value to what he does, because I knew he didn’t need me. I wanted to add value so that he’d want to invest his time helping me later on.

At the office, we did a lot of direct mail, so I helped stamp, address, and seal the envelopes. I helped him organize his paperwork. I helped out with various other administrative duties. Eventually, I gained his trust and I got to help with more important responsibilities.

How My Mentor Changed My Life

One day at the office, my mentor Alan Jacques finally asked me what I was waiting for him to ask. He finally asked me to help him with some marketing copy.

Alan is the reason I learned my first high-income skill, copywriting. He taught me how to use words to persuade and influence people. Learning the lucrative skill of copywriting through Alan Jacques changed my life.

Alan gave me his spill-over clients. These were the clients he didn’t have time to take on, or the clients who couldn’t afford his high prices.

He got so many requests, that he was able to give me the extra work. He’d often tell his clients “My mentee Dan, who has learned directly from me, can do this for you at the price you’re requesting. My prices are a lot higher.” So his clients would often agree to let me write the copy.

The spill-over clients helped me master the art of copywriting. I didn’t know it at the time, but soon I would be a young copywriter earning over $10,000 per month. That’s how I got my start, and I owe it all to my mentor Alan Jacques.

I went all in with Alan Jacques. I learned everything about copywriting from him. It goes without saying that I would highly suggest going all-in on one great mentor, like I did.

Successful entrepreneur celebrating

Go All In With One Great Mentor

Don’t learn a little from everyone. Go all in with one great mentor. 

In martial arts, the great ones have been with the same instructor for years and sometimes decades. And they stick with the same style of martial arts, in order to learn and master one type of martial arts.

Imagine if one day you go to a Karate class, and the next day you go to Kung fu, and so on, what happens? It’s impossible to become skilled at any one of them, because you keep switching, and you’re not focused on mastering one type of martial arts.

Renowned martial artist Bruce Lee famously said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

Bruce Lee quote about focus
Bruce Lee understood the power of focusing on one specific skill. In his case, he focused on mastering one specific martial arts move at a time, rather than trying to learn all of the different moves at once. Lee was known for the thousands of hours he dedicated to perfecting his skills as a martial artist. 

If you just go all in with one mentor and learn as much as you can about his or her specific type of business, you’ll end up learning a lot.

Need a Business Mentor?

If you need a business mentor, it’s probably because you’re sick of going in circles in your career. Or, you’re frustrated that your business is stagnant rather than growing or thriving. Perhaps you’re having trouble finding clients, or once you find them, you can’t close them. In other words, you need some help. You need some coaching.

Remember that business mentorship is not a short-term, quick-fix solution. Business mentorship is a life-long effort towards self-growth and personal development, which can lead to high performance and financial confidence.

My Exclusive High-Ticket Closer Certification Program is an elite group mentorship program that teaches you the most important skills required to succeed in the tough world of business. You’ll learn how to be a better closer, and how to close higher ticket offers that make you more money. You’ll also learn better business acumen, high-performing self-management, and you’ll learn how to improve your communication, team management, and business skills.

If you’re tired of going around in circles in your career, or tired of being unable to reach your business goals, click here to apply for my mentorship program.