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Systems & Processes

Want Consistent Revenue? (Read This)

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Recently I wrote a newsletter about how to get quick wins in your business…

And don’t get me wrong, quick wins are great.

But if you’re relying on quick wins all the time, your revenue will be unreliable and inconsistent.

In other words, you’ll find yourself on the revenue rollercoaster.

I’ve been there, and it sucks.

Why?

Because it leaves you constantly uncertain about the future.

You can’t plan your life how you want, and what’s worse…

You’re reliant on quick win strategies and referrals.

I always say “if you don’t have a reliable and predictable way to generate revenue in your business, all you’ve got is an expensive hobby.”

So, in this week’s newsletter…

I’ll share what you need in your business to create reliable, sustainable, and consistent revenue, so you can wave the income rollercoaster “goodbye”.

Why Your Program Must Be Evergreen

Before we go further, I’m going to assume you’re not selling low ticket offers.

I teach creating high ticket offers that could be anywhere from $2K – $3K up to $50K -$100K or more.

One of our Dragon 100™ clients made $1.2 million with just 3 clients worth $400K each.

But no matter what the price of your offer, it must be evergreen.

Meaning, you must be able to sign up new clients any day of the month.

Even if your program is 12 weeks long, what you don’t want to do is to only take on new clients after each intake finishes.

Why?

Because it can put a ceiling on your revenue.

Chances are you’ll want a break between each 12 week intake, and if you run your business like this you’ll experience waves of revenue every 3 months or so.

But if you can bring new clients in at any moment, this is the first step to consistent revenue.

You can get all your coaching done in a few hours per week, so all your clients can attend and have their questions answered and get what they need.

As your business grows you can extend the coaching calls as needed.

If you’d like know how I run group coaching calls, then click here >>

Why You MUST Control Your Lead Flow

According to signpost.com, 82% of small businesses rely on referrals as their main source of new business.

Now don’t get me wrong, referrals are great, and I have an entire training on how to get more referrals more often…

And if you’d like to create solid referral system in your business, click here to check it out >> 

But if you rely on referrals ONLY, and you’re one of the 70% of business without a solid referral system (www.invespcro.com)…

That’s what I call “hope marketing”, and hope doesn’t pay the bills.

How To Control Your Lead Flow

So how do you control your leads?

With paid advertising.

There are many platforms you can advertise on, including Twitter, Facebook, YouTube, Instagram, TikTok, and more.

Your goal with your advertising is obviously to turn your paid ads into profit consistently.

When you can invest $1 and get at least $2 or more back each time, that’s how you create certainty and reliability in your business.

The question is, do you do your own marketing or find an agency to do it for you?

We’ve hired agencies, had experts run our ads, and we’ve also done them in-house.

Each has their pros and cons, and I’m sure not all agencies are the same, but some are more concerned with their bottom line than their client’s.

I’ve lost millions of dollar working with some agencies, so I shot you a video on 3 factors to consider BEFORE hiring and agency >>

Do not skip this video, because if you work with the wrong agency, it could cost you your business, or worse.

What To Do If You Want To Do Your Own Marketing?

I realize there is a lot to learn in business.

At the very least you’ve got to learn sales, but marketing is also a very valuable skill that pays dividends for your time invested.

As of October 2022, Facebook has 2.93 billion monthly active users, so it could be a great place to advertise your business.

But as I don’t have a Facebook ads training…

You’ll have to find someone you resonate with, and who has similar results to what you desire to teach you the skill, if you’re not ready to hire an agency.

To get you started however, here is a proven ad formula by an agency owner who’s spent $70 million on ads for his clients over the last 10 years >>

A Final Secret To Consistent and Predictable Monthly Revenue

This next secret comes with a strong caveat.

DO NOT try to implement all of what you’re about to see at the same time.

You’re a coach, consultant, expert, or trainer.

The last thing you want is to dilute your focus and end up with shiny object syndrome.

With that said, if you want another method for creating predictable monthly revenue…

Then creating strategic multiple sources of income is the way to go.

Now, you may already have multiple sources of income, or it could be something you’re yet to start…

But in this video I discuss 8 different sources of income, and all you have to do is pick the one that resonates with you >>

In Closing…

First and foremost, having consistent high quality leads is the KEY to dependable revenue.

Once you’ve got this in place, then you’re ready to work on other streams of income, because the streams of income mentioned in the video are like icing on the cake.

Until next time, go high ticket,

Dan Lok

P.S. – If you want to know how to generate an unlimited amount of high quality leads consistently, then you’ll love the S.M.A.R.T Challenge™.

It’s my 3-day business immersive, where you’ll discover the secrets and strategies I’ve used to take my business to 8 figures, and thrive regardless of what the economy is doing.

Our next event is July, so click for the full story and to secure your seat >>

Setting Up Your Kajabi Account: Step-by-Step Guide

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Today, I’m going to walk you through the exciting process of setting up your very own Kajabi account – a crucial step on your journey to creating and selling your online courses like a pro.

Step 1: Signing Up for Kajabi

To get started, head over to https://danlok.com/kajabi/ and hit that “TRY KAJABI FOR FREE” button. You’ll be prompted to enter your email and create a strong password. Once you’ve done that, you’re well on your way to becoming a Kajabi trailblazer!

Step 2: Account Settings and Customization

After signing up, you’ll be guided to customize your account settings. Take a moment to add your name, profile picture, and other essential information. Personalization goes a long way in establishing trust with your audience.

Step 3: Exploring Your Dashboard

Now that you’ve set up your account, let’s explore into the dashboard. 

This is your control center, where you’ll find all the tools you need to create and manage your courses. Familiarize yourself with the layout and options available – it’s like having a command center at your fingertips!

Step 4: Integrating Your Domain

Next up, let’s integrate your domain with Kajabi. This step is crucial for branding and credibility. Navigate to the “Website” section and follow the simple instructions to connect your domain. Remember, having a custom domain adds that professional touch to your online course business.

Step 5: Payment Gateways and Pricing

Time to get paid! Setting up your payment gateways is essential for smooth transactions with your customers. Kajabi supports multiple payment options, making it convenient for your audience to purchase your courses. 

Explore the “Payments” tab and configure your preferred payment gateways.

Step 6: Creating Your First Product

Now comes the exciting part – creating your first online course! Click on “Products” and then “New Product” to get started. 

Fill in the course details, upload your content, and design a stunning course landing page. Remember, aesthetics matter, so make it visually appealing and easy to navigate.

Step 7: Drip Content for Engaging Learning

To keep your learners engaged and coming back for more, consider using the “Drip Content” feature. This allows you to schedule the release of course content over time, providing a structured learning experience. It’s a powerful tool for creating anticipation and motivating your students to stay committed.

Step 8: Utilizing Kajabi’s Email Marketing

Email marketing is a game-changer in the world of online courses. With Kajabi’s built-in email marketing tools, you can nurture your leads, engage with your audience, and promote your courses effectively. 

Familiarize yourself with the email templates, automations, and tracking features to get the most out of your marketing efforts.

Step 9: Designing Sales Funnels

Creating an effective sales funnel is key to converting leads into loyal customers. 

Explore Kajabi’s “Pipelines” feature, which allows you to build visually appealing sales funnels with ease. 

Guide your audience through a seamless journey from discovery to purchase, increasing your course sales along the way.

Step 10: Troubleshooting Common Issues

As you embark on your Kajabi journey, you might encounter a few bumps in the road. Don’t worry – it happens to the best of us! Kajabi has an extensive knowledge base and a helpful support team to assist you. 

Congratulations! You’ve successfully set up your Kajabi account and laid the foundation for an incredible online course business. 

Remember, the journey has just begun, and there’s a world of opportunities waiting for you.

If you haven’t already, be sure to grab your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

And don’t forget to watch my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com. It’s time to take your course creation game to the next level – let’s go!

To your unstoppable success,

Dan Lok

Kajabi vs. Competitors: Making the Best Choice for Your Course

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Today, we’re delving into a critical topic that every course creator should consider – comparing Kajabi with its competitors. As a seasoned entrepreneur, I know that choosing the right platform can make or break your course business. So, let’s roll up our sleeves and dissect Kajabi alongside other popular course creation platforms like Teachable, Thinkific, ClickFunnels, and Kartra.

By the end of this article, you’ll have a clear understanding of why Kajabi stands out from the crowd and how to make the best choice for your course creation goals.

Kajabi: The Unstoppable Leader

Kajabi has earned its reputation as a powerhouse in the online course creation space, and for a good reason. This all-in-one platform is designed with the course creator in mind, offering a seamless experience from start to finish. 

Here’s why Kajabi shines in comparison to its competitors:

  • All-in-One Solution: Unlike some of its competitors that require piecing together multiple tools, Kajabi provides an all-in-one solution. From course creation to sales funnels, email marketing, and website building – Kajabi has it all under one roof. This cohesive approach streamlines your workflow, saves you time, and eliminates the need to integrate various third-party tools.
  • User-Friendly Interface: Kajabi’s intuitive interface is designed to make course creation a breeze, even for beginners. With its drag-and-drop editor, you can effortlessly create beautiful course content, landing pages, and sales funnels without any technical know-how. This simplicity empowers you to focus on what matters most – delivering high-quality content to your audience.
  • Advanced Customization: While Kajabi provides stunning templates to get you started, it also offers advanced customization options. You can tailor your course pages and website to match your branding, giving your business a professional and polished look. This level of flexibility sets Kajabi apart from platforms with limited design options.
  • Built-in Email Marketing: Kajabi’s robust email marketing tools eliminate the need for third-party email services. You can nurture your audience, send targeted campaigns, and track your performance all within the platform. This integrated approach streamlines your marketing efforts and helps you build strong relationships with your students.

Kajabi vs. The Competition

Now that we’ve explored Kajabi’s strengths, let’s compare it with other notable course creation platforms:

  • Teachable: Teachable is a popular platform known for its simplicity and ease of use. It offers a user-friendly interface and is an excellent option for beginners. However, Teachable’s lack of built-in email marketing and sales funnel features may require you to integrate additional tools.
  • Thinkific: Similar to Teachable, Thinkific is beginner-friendly and offers a range of customization options. However, its marketing capabilities may not be as robust as Kajabi’s. Integrating third-party tools for email marketing and sales funnels may be necessary.
  • ClickFunnels: ClickFunnels is renowned for its powerful sales funnel capabilities. While it excels in funnel creation, it may not provide the same level of course management features as Kajabi. Additionally, ClickFunnels’ pricing can be higher, especially if you need additional tools for course creation.
  • Kartra: Kartra is an all-in-one marketing platform that includes course creation capabilities. It offers a wide array of features, but its course creation tools may not be as specialized as Kajabi’s. Consider whether you prioritize marketing features or course management when making your decision.

Making the Right Choice for Your Course

Ultimately, the best choice between Kajabi and its competitors depends on your unique course creation goals. Here are some key considerations to help you make an informed decision:

  • Your Course’s Specific Needs: Assess the features and tools you require for your course business. If you prioritize an all-in-one solution with advanced customization and built-in email marketing, Kajabi may be your ideal fit.
  • Budget: Consider your budget and the value each platform offers. While Kajabi’s pricing may be higher, its comprehensive features can lead to higher revenue and a more streamlined operation in the long run.
  • Future Growth: Think about your long-term vision for your course business. If scalability and advanced marketing capabilities are vital, Kajabi’s integrated approach may better support your growth.

Final Thoughts

As we wrap up our comparison of Kajabi and its competitors, remember that the right platform can elevate your course business to new heights. 

Kajabi’s all-in-one solution, user-friendly interface, advanced customization, and built-in email marketing make it an unstoppable force in the industry. 

However, carefully assess your unique needs and budget to make the best choice for your course creation journey.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄ 

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com ◄◄

Stay tuned for more valuable insights on Day 6, where we’ll explore how to leverage Kajabi’s marketing tools like a pro. Until then, keep pushing forward on your course creation path!

To your unstoppable success,

Dan Lok

Kajabi Pricing Demystified: Choosing the Right Plan for You

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Today, we’re going to dive deep into the world of Kajabi pricing. I know, pricing decisions can be tough, but fear not – I’ve got your back! I’ll demystify the different Kajabi plans and help you choose the perfect one for your unique course business.

So, let’s get started!

Breaking Down the Kajabi Pricing Plans:

  • Basic Plan: Kajabi’s Basic plan is the starting point for new course creators. It comes with essential features to get your course up and running. With the Basic plan, you’ll have the power to create and sell your online courses, access Kajabi’s beautifully designed templates, and utilize email marketing tools to connect with your audience. It’s a fantastic option if you’re just beginning your course creation journey and want a solid foundation to grow from.
  • Growth Plan: The Growth plan takes things up a notch. It includes all the features of the Basic plan and adds some incredible enhancements. With the Growth plan, you’ll have access to advanced automation tools, affiliate marketing capabilities, and the ability to create private and public communities. This plan is ideal for course creators who are ready to scale their business and need more powerful tools to support their growth.
  • Pro Plan: If you’re serious about taking your course business to the next level, the Pro plan is for you. It offers all the features of the Growth plan, plus additional perks. You’ll get access to Kajabi’s powerful pipeline feature, the option to remove Kajabi branding, and the ability to host live events. The Pro plan is perfect for established course creators who want to provide an unmatched learning experience and maximize their revenue potential.

Selecting the Right Plan for You:

Now that we’ve covered the three pricing plans, it’s time to choose the one that aligns with your course’s needs and budget. Here are some tips to help you make the best decision:

  • Assess Your Course Requirements: Take a moment to evaluate your course creation goals and requirements. Consider the number of courses you plan to offer, the size of your audience, and the level of automation you desire. This assessment will give you a clear picture of the features you need the most.
  • Budget Wisely: While the Pro plan offers the most extensive features, it comes with a higher price tag. Don’t worry – you can still achieve tremendous success with the Basic or Growth plan, especially if you’re just starting. Pricing should align with your business’s revenue and growth projections, so choose a plan that fits comfortably within your budget.
  • Think Long-Term: As your course business grows, your needs may change. While the Basic plan may be a perfect starting point, consider the potential for growth in the future. If you envision expanding your offerings and scaling your business, the Growth or Pro plan could be a more future-proof choice.

Final Thoughts:

When it comes to Kajabi pricing, remember that you have the flexibility to choose the plan that suits you best. Each plan offers a unique set of features to empower your course business, so don’t rush the decision. 

kajabi testimonial 3

Take your time, assess your needs, and select the plan that aligns perfectly with your goals.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄ 

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com ◄◄

Tomorrow, on Day 5, I’ll be sharing some valuable insights on how to market your Kajabi course like a pro. Stay tuned and get ready to take your course business to new heights!

To your unstoppable success,

Dan Lok

What is Kajabi? Platform Overview and Features

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Today, I want to share with you a game-changing platform that has revolutionized the way I deliver my online courses and skyrocketed my business success. If you’re an expert, coach, or business owner looking to make a massive impact with your knowledge, then get ready to explore the incredible world of Kajabi!

Over the years, I’ve come across countless platforms claiming to be the ultimate solution for course creators, but nothing compares to the seamless experience and exceptional features that Kajabi offers. From course creation to marketing, this all-in-one platform has truly transformed the way I do business.

Why Kajabi, you ask?

Let me tell you, when I first stumbled upon Kajabi, I was blown away by its capabilities. Not only does it provide a user-friendly interface for creating and delivering content, but it also empowers me to connect deeply with my audience. Here are just a few reasons why Kajabi has become my go-to platform:

  • All-in-One Powerhouse: Kajabi brings together everything you need to create, market, and sell your online courses in one place. No more juggling between different tools or struggling with complicated integrations. With Kajabi, I effortlessly manage everything from course hosting to email marketing campaigns, saving precious time and effort.
  • Course Creation Made Easy: As a content creator, my focus is on delivering high-quality material to my students. Kajabi’s intuitive course creation tools allow me to upload videos, audios, PDFs, and other content with ease. Plus, I can structure the courses just the way I envision, ensuring a seamless learning experience for my students.
  • Customizable Website Templates: Your brand matters, and Kajabi understands that. With a range of stunning website templates, I was able to create a professional and branded course site that resonates with my audience. It’s not just about content; it’s about creating a memorable online presence.
  • Unparalleled Marketing Arsenal: Kajabi equips me with powerful marketing features that have transformed my business. From email campaigns to sales funnels, I can effortlessly nurture leads and convert them into loyal students. It’s like having a team of marketers working behind the scenes!

Kajabi testimonial

Now, you might be wondering, “Is Kajabi really worth the investment?”

I get it; choosing the right platform is crucial for your business. But let me assure you, the value Kajabi brings to the table far outweighs the investment. Think about it; with Kajabi by your side, you’ll be able to focus on what truly matters – creating amazing content and impacting lives – while leaving the technical hassles to the platform.

Action time!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/ ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: https://www.getpaidmasterclass.com ◄◄

In conclusion, Kajabi has been a game-changer for my online course business. Its user-friendly interface, powerful features, and ability to handle everything in one place have allowed me to scale my impact and income beyond my wildest dreams. So, if you’re serious about unleashing your full potential and creating a thriving online course business, Kajabi is your secret weapon.

Let’s take the leap together and unlock a world of possibilities with Kajabi!

To your unstoppable success,

Dan Lok 

Want To Become A Copywriter? (Read This)

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Recently I asked for your input about different topics to write about for future weekly newsletters.

And one of the most popular things people wanted to know was how to get started as a copywriter and find your first client.

So, in this week’s newsletter we’ll cover just that.

Ready?

What Does a Copywriter Do?

Before I learned copywriting from my mentor Alan, he explained to me what it was.

Like most people, I mistook it for Copyright.

I thought it had something to do with patents, but I was wrong.

So, if copywriting is new to you, in simple terms it’s what I like to call “closing in print”.

A copywriter’s goal is to get the reader to take a specific action.

That action could be anything such as clicking a link or signing up to a masterclass, or buying a product or service.

Why Copywriting Is So Powerful

When you can read your prospect’s mind you can write to them about their problems and position your solution in such a way that they absolutely must have it… you’ve got a very unique skill indeed.

If you look around online, everything that’s not a picture or a video is copy.

It’s everywhere in the online and offline world, and yet no one seems to realize.

They don’t realize they’re being sold everywhere they look.

From signs and billboards, to emails, to ads, to books, to movie scripts. 

Everything is selling an idea.

Some of the highest paid people in the world are professional copywriters, so not only is copy creative and fun, you can also make great money doing it.

How To Find Good Copy To Study

If you’re signed up to different newsletters or email lists like mine, you’ll get marketing emails a few times per week, sometimes even daily.

Now of course, not all emails are good to study, but if you’ve been on my email list for a few years, you can study my old emails.

Make a list of the niches you’d like to write for and find email lists to join and begin studying the emails you receive.

You’ll start to notice patterns, and you’ll pick out things that make a good sales email.

Another site I highly recommend is swiped.co which is a database of all different types of high converting sales copy.

PRO TIP: When I started out, Alan told me to hand copy winning promotions.

It’s up to you if you do it, but I’d strongly suggest it if you want to get good fast.

Why Email Is A Great Place To Start

In my first year as a copywriter I wrote sales pages for my clients.

But to be frank, sales pages are difficult to learn straight out the gate.

They require a huge amount of research and time and are often 40 or more pages long.

Most beginners would feel overwhelmed, this is why I suggest you start with email.

As you know, emails are far shorter, this means there is less chance of error and the learning curve is not as steep.

Your goal with the email is to get them to click the link, and if you’d like 5 Copywriting tips for beginners, I shot you a short video here >> 

How To Write Your First Email

As I mentioned, copywriting is everywhere online, which means you can find a product to write for very easily.

So once you’ve found a product to sell, craft an email that prompts the reader to click the link and takes them to the blog, store, or the sales page.

You’ll need to find a unique angle for your email that makes the email interesting to read.

I’ve got a great video to help you do this, you can watch here >>

Because when you’re selling, it’s important you offer value and don’t appear sleazy.

There’s a fine line between pitching your product and selling too hard or being too salesy. 

Now although emails are more simple and easier to write than sales pages, email can become a very deep topic which is why you’ll want to study on your own.

How To Charge For Your Services

Once you’re ready to write for clients, there are many ways to price and charge for your copy services.

When I first got started, I remember Alan asked me to raise my prices often.

Every few months I’d go to him and he’d ask me to double my price.

I was so nervous I had to practice saying my new price in front of the mirror until I could say it comfortably.

There are specific ways to price your services if you want the power to increase your income.

And I speak about the right and wrong ways to charge here >>

How To Find Your First Client

I think in the early stages you just want to get some paid work so anything is good for your first gig.

I recommend my students to even start out on sites like Fiverr or Upwork.

But eventually you’ll want something more stable and reliable.

The clients you work with are crucial to your income stability and avoiding what I call the “income rollercoaster”.

I teach my students to go to clients with high ticket products or services who need regular copy each month.

One way of finding clients like these is on ‘Facebook Ad Library’ or ‘YouTube’.

When you see an ad for a niche you like, you’ll need to do some detective work and enter their funnel to check out their offer.

There are many ways of closing clients but one effective way is by writing them a sample email they can run to their list.

If they use it and it performs well they may want to do more work with you.

How To Cold Email Your Prospects

Cold emails should be short and to the point.

Business owners are busy and no one wants to read an essay.

Rather than me explain how to write a good cold email, which would take a long time, I found this great video for you to watch >>

I hope you’ve found this newsletter useful.

Copywriting is a learned skill that takes time but if you stick with it you could get good faster than you think.

If want my help to develop your copywriting skill, I recommend signing up for my High Income Copywriter Certification Program >>

The program is 7 weeks long and teaches you what I believe are the best areas of copywriting to focus on if you want to make a good living as a copywriter online.

To your copy success,

Dan Lok

P.S. – If you’re looking for something with a smaller investment, then click here to check out some of my other copywriting trainings >>

P.P.S. – If you want to know what books to read, here is a great list to get you started >>

I hope you enjoy reading this blog post.

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